you also mean that the organisation(kelloggs) did not study the consumer behaviour..
and that they did not take into consideration the cultural, social..factors...right???
In the first instance the products was far from what a normal urban indian would like to get associated with. Because in indian families, in 90% of the cases, breakfast is prepared/cooked in the kitchen itself and the idea of a ready to eat/fast food for breakafst is not at all welcome. Moreover, it "appeared" as a premium product for the "elite" classes