Producer, director and host Karan Johar has been signed by men’s luxury leather goods, writing implements, lighters, timepieces, fragrances and clothing company Alfred Dunhill, as the new face for the company. Academy Award-nominated English actor Jude Law is the face of the brand internationally.
Johar was chosen as one of 250 Global Young Leaders by the Geneva-based World Economic Forum 2006. Along with various other Indian luminaries, Johar also spoke at the Wharton India Economic Forum 2006 held at the prestigious Wharton School of the University of Pennsylvania in Philadelphia.
The association between Johar and Dunhill was orchestrated by Percept Talent Management (PTM), the recently launched outfit of Percept Holdings. Johar will be seen promoting the products of Dunhill on his show Koffee with Karan, film associations, in-film placements and tie-ups with new releases.
“To reach out to the India’s youth population, the brand was on the lookout for someone young, stylish and successful and Karan fit the brand profile,” says Vinita Bangard, COO, PTM. “I have a long standing association with Percept as I have done a few events with them. I have been dealing with Vinita since then and I like working with them as they are highly professional,” says Johar of the newly launched company.
Johar was chosen as one of 250 Global Young Leaders by the Geneva-based World Economic Forum 2006. Along with various other Indian luminaries, Johar also spoke at the Wharton India Economic Forum 2006 held at the prestigious Wharton School of the University of Pennsylvania in Philadelphia.
The association between Johar and Dunhill was orchestrated by Percept Talent Management (PTM), the recently launched outfit of Percept Holdings. Johar will be seen promoting the products of Dunhill on his show Koffee with Karan, film associations, in-film placements and tie-ups with new releases.
“To reach out to the India’s youth population, the brand was on the lookout for someone young, stylish and successful and Karan fit the brand profile,” says Vinita Bangard, COO, PTM. “I have a long standing association with Percept as I have done a few events with them. I have been dealing with Vinita since then and I like working with them as they are highly professional,” says Johar of the newly launched company.