abhishreshthaa
Abhijeet S
The case on “Kapil Dev”, is the next article. Sourced from Business Line, the case examines the multi-dimensional facets of the popular Indian cricketer. He endorsed a multitude of brands in a career spanning over a decade-and-a-half and continues to promote products long after his retirement.
The more famous brands endorsed by him include Thums Up, Palmolive, Rapidex, Timex, Kinetic Boss and SET Max. He enjoys a son-of-the-soil image, and has a reputation of simplicity and integrity. Perspectives of different marketers, who used him as their brand ambassador, are provided.
The more famous brands endorsed by him include Thums Up, Palmolive, Rapidex, Timex, Kinetic Boss and SET Max. He enjoys a son-of-the-soil image, and has a reputation of simplicity and integrity. Perspectives of different marketers, who used him as their brand ambassador, are provided.