ITC e-Choupals - Farmers_Market

[gurukadur1]

ITC eChoupal creatively leverages information technology (IT) to set up a meta-market in favor of India's
small and poor farmers, who would otherwise continue to operate and transact in unevolved markets
where the rent-seeking vested interests exploit their disadvantaged position. eChoupal also sidesteps the
value-sapping problems caused by fragmentation, dispersion, heterogeneity, and weak infrastructure.

 

[srv578]

:SugarwareZ-250: it is important to know about itc e choupal

 

[aditi_chakravarty]

was a great help.
had this report on ICT applications in rural business dvpment,
this will serve as a good model illustration on the same.
thx and regards.