IT Marketing

[rhythm321]

Hello All,

I wan to do a project related to Marketing (Branding, to be more specific) in IT industry.

Can anybody please suggest me for this?

Thanks-
Saurabh

 

[shreyadas]

Just take up any IT company and study its Integrated Marketing Communication strategy

IMC of Infosys / Patni / Wipro !?

 

[arvindravikumar]

You can do a project on BCG matrix of the products of IT companies, or you can also do an indepth study of a particular company (products, branding, strategy, service, etc.)

Depends on how much access to information you have.

 

[rhythm321]

Thnx a lot for replies bros!

 

[farhanak.manage]

so what topic did you select finally?