Sometimes it is the catchy name that gets the attention of the consumer. It may be because it stimulated an impulse or simply caught their eye. Another consideration is that the name is easy to remember and share with others. Find a name that consumers will recognize and trust. When you can sell with the name it is a good name. In today’s competitive world of products as well as information overload, it takes a lot of advertising to make a name easy to remember. Or a name that tells it like it is.
The business world is a rapidly changing environment in which technological progress and social dynamics play crucial roles. Top brands face harsh competition and have to constantly reinvent marketing rules to appeal to an audience that is gradually becoming more exigent and demanding. But tuning in with the present is a difficult challenge. Product quality is no longer sufficient to assure success, it needs to be sustained and enriched by intangible attributes.
A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.
More reputable companies marketing generic alternatives list the brand name on their package and ask consumers to compare their product to the brand name version. The generic product may contain the same amount of the same or similar active ingredients. If it is comparable in quality and lower in price, consumers may come to prefer it to the brand name product in some instances.
Take an example of NISSAN manufactured DATSON which in Japanese meant "to lose money" so to avoid any sort of trouble they changed to DATSUN in other case Coco Cola, which is world famous brand name but it doesn't have a favorable position in Arabs as the calligraphy of Coco Cola appears anti Mohammedan.
The business world is a rapidly changing environment in which technological progress and social dynamics play crucial roles. Top brands face harsh competition and have to constantly reinvent marketing rules to appeal to an audience that is gradually becoming more exigent and demanding. But tuning in with the present is a difficult challenge. Product quality is no longer sufficient to assure success, it needs to be sustained and enriched by intangible attributes.
A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.
More reputable companies marketing generic alternatives list the brand name on their package and ask consumers to compare their product to the brand name version. The generic product may contain the same amount of the same or similar active ingredients. If it is comparable in quality and lower in price, consumers may come to prefer it to the brand name product in some instances.
Take an example of NISSAN manufactured DATSON which in Japanese meant "to lose money" so to avoid any sort of trouble they changed to DATSUN in other case Coco Cola, which is world famous brand name but it doesn't have a favorable position in Arabs as the calligraphy of Coco Cola appears anti Mohammedan.