Is Press Release Marketing You Or Are you Marketing your Press Release
Press release is slowly and gradually becoming one of the most sought after medium for effectively marketing your products and services online. The scope of online press release is far more when compared. The audience for online press release is global and the reach is immense, you can reach people you have never even imagined reaching. That the power of internet. It may sound as simple as creating an article or write news. But when it comes to the internet various factors come to play when you talk about creating an effective press release. The press release has to be optimized for the internet so that it is effective. Press release could be written, attached with images creative’s, video clips etc for the extra pinch of salt. Press release is a recorded or written communication directed to members of the press.
People are now more interested in the news anytime and anywhere. Online press releases
acting quite an important role, when it comes to disseminate vital information, updates
through the internet and help webmasters to promote their products and services in a better
way. Internet marketing is very similar but in addition to getting your information distributed in a physical media the goal is to also get distributed in the virtual media, the internet. The actual format of the Press release is the same when used for internet marketing as it is for other news media marketing. One of the most effective business-to-business and business-to-consumer marketing methods for large companies has always been the press release. They are used by manufacturers in all industries to announce the launch of new products, by non-profit groups to announce fund-raising events and activities, and by entertainment companies to promote the release of everything from games to books, music, and film.
Great press releases have one thing in common: A great story. The releases that do the best job are those that capture the essence of the human experience and package it for all to read. No one cares that the CEO has a new haircut. However, if that CEO cut his hair for a charity event because his nephew is a cancer patient and he's showing his support of his young nephew and all children who suffer such maladies, there's a story there.
The goal of writing a press release is to compel the reporter to contact the company. To facilitate that, every release should include the name, email address and phone number for the primary and secondary press contacts.
Generally, a press release has a separate section that gives information about the company which generates the statement. Never promote your company while writing about it. In this it is advisable to follow the rules of descriptive writing. Remember that the difference between promotional writing and descriptive writing is that the latter should be as objective as possible.
Through PR, you are not talking about how great you are, but rather the media are talking about you. This is powerful because your prospective customers today are extremely savvy and they appreciate the power of third-party credibility. The best part is good PR can be achieved at a fraction of the cost of traditional advertising – yet it’s often very effective at motivating a buyer behavior because it comes across as informational.
Press release is slowly and gradually becoming one of the most sought after medium for effectively marketing your products and services online. The scope of online press release is far more when compared. The audience for online press release is global and the reach is immense, you can reach people you have never even imagined reaching. That the power of internet. It may sound as simple as creating an article or write news. But when it comes to the internet various factors come to play when you talk about creating an effective press release. The press release has to be optimized for the internet so that it is effective. Press release could be written, attached with images creative’s, video clips etc for the extra pinch of salt. Press release is a recorded or written communication directed to members of the press.
People are now more interested in the news anytime and anywhere. Online press releases
acting quite an important role, when it comes to disseminate vital information, updates
through the internet and help webmasters to promote their products and services in a better
way. Internet marketing is very similar but in addition to getting your information distributed in a physical media the goal is to also get distributed in the virtual media, the internet. The actual format of the Press release is the same when used for internet marketing as it is for other news media marketing. One of the most effective business-to-business and business-to-consumer marketing methods for large companies has always been the press release. They are used by manufacturers in all industries to announce the launch of new products, by non-profit groups to announce fund-raising events and activities, and by entertainment companies to promote the release of everything from games to books, music, and film.
Great press releases have one thing in common: A great story. The releases that do the best job are those that capture the essence of the human experience and package it for all to read. No one cares that the CEO has a new haircut. However, if that CEO cut his hair for a charity event because his nephew is a cancer patient and he's showing his support of his young nephew and all children who suffer such maladies, there's a story there.
The goal of writing a press release is to compel the reporter to contact the company. To facilitate that, every release should include the name, email address and phone number for the primary and secondary press contacts.
Generally, a press release has a separate section that gives information about the company which generates the statement. Never promote your company while writing about it. In this it is advisable to follow the rules of descriptive writing. Remember that the difference between promotional writing and descriptive writing is that the latter should be as objective as possible.
Through PR, you are not talking about how great you are, but rather the media are talking about you. This is powerful because your prospective customers today are extremely savvy and they appreciate the power of third-party credibility. The best part is good PR can be achieved at a fraction of the cost of traditional advertising – yet it’s often very effective at motivating a buyer behavior because it comes across as informational.