Description
Is it the new face of Business Intelligence
TECHNOLOGY TRANSFER PRESENTS
[email protected]
www.technologytransfer.it
DASHBOARD
Is it the new face of
Business Intelligence?
SHAKU
ATRE
APRIL 8-10, 2013
RESIDENZA DI RIPETTA - VIA DI RIPETTA, 231
ROME (ITALY)
DASHBOARD: Is it the new face of Business Intelligence?
ABOUT THIS SEMINAR
In order to stay competitive, organizations need to consider Business Intelligence today more than ever.
Whether in Banking, Financial Services, Healthcare, Insurance, Retail, Manufacturing, Telecommunications or
Government knowing your customers, employees, partners, vendors, and competitors is crucial to your suc-
cess. That is Intelligence about your Business! The main goal of Business Intelligence is: Better Decision Mak-
ing at each level of an organization and improving performance at each level resulting into better value for the
share holders of the organization. Casualties of organizations for not managing the performance are a plenty.
A Dashboard can be a powerful tool for, analysis, reporting and even forecasting – but the main use of a Dash-
board should be Performance Management based on the strategic goals set for the organization; selecting,
watching and acting based on the Key Performance Indicators (KPIs). By following a number of do’s and don’ts
of planning, creating, implementing, using and maintaining the Dashboards for better BI one can help an orga-
nization become the best it can be.
What is then the difference between the original Executive Information Systems (EIS) or Decision Support Sys-
tems (DSS) and today’s Dashboards? Many of the original EIS and DSS systems were built as a way of putting
the same information online that was previously collected in printed reports or documents. It was an IT exercise
to go frompaper to computer screen. It was not for changing the culture of Decision Making!
Corporate Performance Management (CPM) encompasses methodologies, metrics, Business processes and
systems used to manage the Business performance of an organization. The main concept behind CPM is that
everyone in the organization, at all levels, is equipped with analytics, alerts and feedback mechanisms appro-
priate to do their jobs better. That means “Culture Change” of an organization. It is not only the “Upper Eche-
lons” making decisions but also people in the “Trenches” for a better “shareholder value” with help of Dash-
boards that are tracking performance of the organization at each level of the organization!
We all are inundated with data. We are not only inundated with data but also with tens if not hundreds of reports
every day! An effective use of Dashboards will reduce these zillion financial and operational reports! No one is
asking for more data or for more reports. For anyone who has to make decisions & either take action or dele-
gate action for better performance for the Business it is imperative that the volumes of data and the number of
reports that are thrown at them have to be synthesized into actionable information. It has to be presented in an
easy to comprehend, attractive and user-friendly format.”A picture is worth 1000 words becomes an under-
statement”. Enter “Dashboards: The new face of Business Intelligence!”
In this two day seminar there are a number of workshops. The delegates can be installing the Dashboards after
returning to work immediately after finishing the class.
WHAT MAKES THIS SEMINAR UNIQUE
This seminar is a complete “how-to” instructional guide for planning, designing, implementing, using, and main-
taining performance Dashboards. It shows with ample examples various Dashboard types, shows how a
spreadsheet is sometimes used as a Dashboard. It discusses the various nuances of scorecards, balanced
scorecards, measures, and metrics and goes in details about Key Performance Indicators (KPIs). It demon-
strates performance Dashboard implementation process and displays the characteristics of well-designed
Dashboards. It clarifies the various Dos and Don’ts of implementing Dashboards with numerous examples. It
warns the attendees where a Dashboard implementation can go wrong. It finally explains how to identify Dash-
board opportunities in your organization and where to place the Dashboards.
This seminar will demonstrate exact steps involved in converting “raw” data into finished, functioning and fabu-
lous Performance Dashboards. Topics to be covered will include designing, planning, developing, implement-
ing, using, maintaining, revising and enhancing Performance Dashboards.
A Case Study of a banking institution is presented throughout the seminar. An automobile accident case study
will be used for the class exercise in teams with a complete analysis of the business environment.
In this seminar, we will use a “flashback” style, where – as in a “flashback movie” – the delegates will see the
end result first and then return to the beginning, stepping through the process until we reach the end again,
thus coming full circle.
Dashboard software fromOpen Source will be used for creating, using and maintaining the Dashboards.
Throughout the seminar workshops take place with individual & group exercises with role playing of the Dash-
board Planners, Designers, Implementers and Users.
WHOSHOULD ATTEND AND WHAT YOU WILL LEARN
There are various levels of audience for this seminar. The Dashboard audience can range from a CEO down
to an individual Performer.
• Dashboard users, Sponsors and Business Analysts will learn:
- How to identify which actionable data is needed by the users who are using spreadsheets day in and day out
- Identify which planning steps they need to be involved with
- How to conduct and respond to the interview process to receive the appropriate Dashboard to act upon
- How to estimate and manage time for the Dashboard project
- How to identify which data is required for Dashboards to get the best results
- How to look for the common Dashboard patterns In the organization
• Systems Analysts & Developers will learn:
- Together with the Business analysts which measures, metrics and key performance indicators are crucial for
display for actionable information
- About hardware and software technologies as well as database design issues
- How to prototype Dashboards
- How to design, build and load data for Dashboards
- How to design and implement “drill down” Dashboards
- How to prepare for roll-out and production
• Database Administrators will learn:
- How to identify data fromtransactional systems and Data Warehouses
- About database security features
• Project Managers will learn:
- How to write Business justifications for Dashboard projects
- How to estimate time, staffing, and costs of Dashboard projects
- How to recognize and mitigate risks on a Dashboard project
- How to performa post-implementation project plan
• First Level Operational Managers will learn:
- Understand to guide the floor operational staff to minimize “waste” in the manufacturing plants
- Run the “call centers” efficiently
- Find out which Dashboards are useful for the Warehouse, delivery personnel
- How to train the Warehouse personnel to use Dashboards
• Middle Management:
- Will appreciate the “Balanced Scorecard” with its Financial, Customer, Internal Business Process and Em-
ployee perspectives and determining the KPIs to be used for performance tracking on all fronts. CFOs, CIOs,
CXOs – all will benefit fromknowing what to expect fromthe Dashboards
OUTLINE
1. What is a Dashboard?
• What are the main components of a Dashboard?
• What are the differences between the Executive In-
formation Systems of the 1980’s and today’s Dash-
boards:
- Alert Decision Makers to take action
- Increase the speed, ease of use and accuracy of
Decision Making
- Encourage interactivity
- Adjust to the changing Business environment
- Implement flexibility of setup and use
• Dashboard Types
- Evolution of Automobile Dashboards vs Business
Dashboards
- Interactive Multidimensional Dashboards
- Formatted Dashboards (Fixed Rows/ Columns)
- What are the main differences between a Dash-
board and a Spreadsheet?
- Can a Spreadsheet be used as a Dashboard?
- When should a Spreadsheet be used and when
should a Dashboard be used?
• What are a Scorecard and a “Balanced” Scorecard?
- Perspectives of a Balanced Scorecard
- What are the differences between a Scorecard and
a Dashboard?
• Measures ,Metrics & Key Performance
Indicators(KPIs)
- What is a Measure?
- What is a Metric?
- What is a Key Performance Indicator (KPI)?
- Similarities & Differences between Measure, Metric
and KPI
• Advantages of a Dashboard
- Multiple Measures in a single graphical View
- Find a Root Cause (Drill down/across)
- Build a graphical Dependency between Measures
(Business flow)
- Trend of a Measure(s) over a period of time series
- Broadcast your Dashboards for Recipients to re-
spond
• Typical uses of a Dashboard
2. Howto make your Scorecard “Balanced”?
• Differences between a Dashboard and a Scorecard
• Linking Balanced Scorecard Measures to your
Strategy
• How to decide on KPIs for your Dashboard?
• Examples of KPIs for a Strategic Dashboard
• Examples of KPIs for a Tactical Dashboard
• Examples of KPIs for an Operational Dashboard
• Examples of variables for a Scorecard
• Linking Balanced Scorecard Measures to your
Strategy
3. What is a Performance Dashboard?
• Organization’s Strategy Translation into Objectives,
Metrics, Initiatives, Tasks customized to each group
and individuals in the organization
• Three types of Performance Dashboards
- Operational
- Tactical
- Strategic
• Three layers of a Performance Dashboard
- Summarized Graphical View
- Multidimensional View
- Detailed Reporting View
• Three applications of a performance Dashboard
- Monitoring: Enables users to monitor performance
against metrics aligned to corporate strategy
- Analysis: Analyzing exceptional conditions
- Management: Improvement of alignment coordina-
tion, collaboration and action
• Performance Management Architecture
- Business Architecture
- Technical Architecture
4. Performance Dashboard Implementation
Process
• Decide on the audience of your Dashboard
- Interview various user groups
- Select the platformfor the Dashboard delivery
- Data Architecture Design
- Implementation, Use & Maintenance of
5. What are the characteristics of a well-designed
Dashboard?
• It is very well organized
• It addresses the needs of its audience
• It displays summaries and exceptions
• The message is conveyed in a straightforward way
with concise data
• It is conducive for Decision Making and, possibly, for
action for improvement of performance
6. Big Data and its Ramifications on Performance
Dashboard
• What are the characteristics of Big Data?
• What is different about Big Data as compared to the
conventional data?
• What is different about designing, implementing and
using Performance Dashboards with Big Data vis a
vis the conventional data?
7. Dos and Don’ts of Dashboards
8. Where can a Dashboard Implementation go
wrong?
• Steps &rules for getting ready for the implementation
of a successful Dashboard
• How to make your Dashboards actionable?
• Identifying Critical Metrics & Key Performance Indi-
cators(KPIs)
• Challenges in developing Dashboards
9. Howto identify Dashboard Opportunities
• Create a Dashboard opportunity Scorecard
10. Placement of Dashboards
• Enterprise Portal
• Broadcasting
• Distribution of Dashboards: intra-day/end of day/
every week/every month/quarterly/yearly to selected
number of laptops
• Distribution to everyone using laptops
• Mobile phones with Dashboards
11. Use of Dashboard software available as Open
Source for creating, using and maintaining
Dashboards
12. Workshops
SHAKU ATRE
DASHBOARD
IS IT THE NEW FACE OF BUSINESS
INTELLIGENCE?
April 8-10, 2013
Residenza di Ripetta
Via di Ripetta, 231
Rome (Italy)
Registration fee:
1600
If registered participants are unable to attend,
or in case of cancellation of the seminar, the
general conditions mentioned before are
applicable.
first name ...............................................................
surname .................................................................
job title ...................................................................
organisation ...........................................................
address ..................................................................
postcode ................................................................
city .........................................................................
country ...................................................................
telephone ...............................................................
fax ..........................................................................
e-mail .....................................................................
¢
Send your registration form
with the receipt of the payment to:
Technology Transfer S.r.l.
Piazza Cavour, 3 - 00193 Rome (Italy)
Tel. +39-06-6832227 - Fax +39-06-6871102
[email protected]
www.technologytransfer.it
Stamp and signature
INFORMATION
PARTICIPATION FEE
1600
The fee includes all seminar
documentation, luncheon and coffee
breaks.
VENUE
Residenza di Ripetta
Via di Ripetta, 231
Rome (Italy)
SEMINAR TIMETABLE
9.30 am - 1.00 pm
2.00 pm - 5.00 pm
HOW TO REGISTER
You must send the registration form with
the receipt of the payment to:
TECHNOLOGY TRANSFER S.r.l.
Piazza Cavour, 3 - 00193 Rome (Italy)
Fax +39-06-6871102
within
March 25, 2013
PAYMENT
Wire transfer to:
Technology Transfer S.r.l.
Banca: Cariparma
Agenzia 1 di Roma
IBAN Code:
IT 03 W 06230 03202 000057031348
BIC/SWIFT: CRPPIT2P546
GENERAL CONDITIONS
GROUP DISCOUNT
If a company registers 5 participants to
the same seminar, it will pay only for 4.
Those who benefit of this discount are not
entitled to other discounts for the same
seminar.
EARLY REGISTRATION
The participants who will register 30 days
before the seminar are entitled to a 5%
discount.
CANCELLATION POLICY
A full refund is given for any cancellation
received more than 15 days before the
seminar starts. Cancellations less than
15 days prior the event are liable for 50%
of the fee. Cancellations less than one
week prior to the event date will be liable
for the full fee.
CANCELLATION LIABILITY
In the case of cancellation of an event for
any reason, Technology Transfer’s
liability is limited to the return of the
registration fee only.
Shaku Atre is an Exceptional Speaker, has the reputation of capturing the attention of audiences and main-
taining their interest while guiding her listeners painlessly through sophisticated material. Ms. Atre is President
of Atre Group Inc. and of a leading consulting, training and publishing company, specializing in Business Intelli-
gence. Before heading her present company, Ms. Atre was a Partner with Price Waterhouse Coopers. She also
has fourteen years of experience in various fields with IBM. Ms. Atre is an acknowledged expert in the Data
Warehousing and database field. She has extensive practical experience in database projects, has helped a
number of clients in establishing successful Data Warehouses, Client/Server installations, and has taught at
IBM’s prestigious Systems Research Institute. She has lectured on the subject to professional organizations in
the USA, Canada as well as in Europe, Asia and South America. Ms. Atre is frequently quoted in Computer-
world, Information Week, Information Management, Tech Web, and other influential computer trade publica-
tions. She has written an award- winning outstanding book on database Management systems that has be-
come a classic on the subject: “Database: Structured Techniques for Design, Performance and Manage-
ment”, published by John Wiley and Sons, New York. The book has sold over 250,000 copies (not including its
Spanish and Russian translations) and has been selected by several book clubs and leading universities in-
cluding Harvard, Columbia, Cornell, MIT, New York University, Stanford and U.C. Berkeley. Her book, “Infor-
mation Center: Strategies and Case Studies”, published by Atre International Consultants Inc., is also very
well received by the industry. “Database Management Systems” is another successful book authored by
Shaku Atre. Her fourth book, Distributed Databases, Cooperative Processing & Networking, was pub-
lished by McGraw-Hill. She has also authored a very well received book: “Atre’s Roadmap for Data Ware-
house/Data mart Implementations” published by Gartner Group. She is co-author of her latest BI book on
“Business Intelligence Roadmap: The Complete Project Lifecycle for Decision-Support Applications“
published by Addison Wesley.
SPEAKER
doc_933891503.pdf
Is it the new face of Business Intelligence
TECHNOLOGY TRANSFER PRESENTS
[email protected]
www.technologytransfer.it
DASHBOARD
Is it the new face of
Business Intelligence?
SHAKU
ATRE
APRIL 8-10, 2013
RESIDENZA DI RIPETTA - VIA DI RIPETTA, 231
ROME (ITALY)
DASHBOARD: Is it the new face of Business Intelligence?
ABOUT THIS SEMINAR
In order to stay competitive, organizations need to consider Business Intelligence today more than ever.
Whether in Banking, Financial Services, Healthcare, Insurance, Retail, Manufacturing, Telecommunications or
Government knowing your customers, employees, partners, vendors, and competitors is crucial to your suc-
cess. That is Intelligence about your Business! The main goal of Business Intelligence is: Better Decision Mak-
ing at each level of an organization and improving performance at each level resulting into better value for the
share holders of the organization. Casualties of organizations for not managing the performance are a plenty.
A Dashboard can be a powerful tool for, analysis, reporting and even forecasting – but the main use of a Dash-
board should be Performance Management based on the strategic goals set for the organization; selecting,
watching and acting based on the Key Performance Indicators (KPIs). By following a number of do’s and don’ts
of planning, creating, implementing, using and maintaining the Dashboards for better BI one can help an orga-
nization become the best it can be.
What is then the difference between the original Executive Information Systems (EIS) or Decision Support Sys-
tems (DSS) and today’s Dashboards? Many of the original EIS and DSS systems were built as a way of putting
the same information online that was previously collected in printed reports or documents. It was an IT exercise
to go frompaper to computer screen. It was not for changing the culture of Decision Making!
Corporate Performance Management (CPM) encompasses methodologies, metrics, Business processes and
systems used to manage the Business performance of an organization. The main concept behind CPM is that
everyone in the organization, at all levels, is equipped with analytics, alerts and feedback mechanisms appro-
priate to do their jobs better. That means “Culture Change” of an organization. It is not only the “Upper Eche-
lons” making decisions but also people in the “Trenches” for a better “shareholder value” with help of Dash-
boards that are tracking performance of the organization at each level of the organization!
We all are inundated with data. We are not only inundated with data but also with tens if not hundreds of reports
every day! An effective use of Dashboards will reduce these zillion financial and operational reports! No one is
asking for more data or for more reports. For anyone who has to make decisions & either take action or dele-
gate action for better performance for the Business it is imperative that the volumes of data and the number of
reports that are thrown at them have to be synthesized into actionable information. It has to be presented in an
easy to comprehend, attractive and user-friendly format.”A picture is worth 1000 words becomes an under-
statement”. Enter “Dashboards: The new face of Business Intelligence!”
In this two day seminar there are a number of workshops. The delegates can be installing the Dashboards after
returning to work immediately after finishing the class.
WHAT MAKES THIS SEMINAR UNIQUE
This seminar is a complete “how-to” instructional guide for planning, designing, implementing, using, and main-
taining performance Dashboards. It shows with ample examples various Dashboard types, shows how a
spreadsheet is sometimes used as a Dashboard. It discusses the various nuances of scorecards, balanced
scorecards, measures, and metrics and goes in details about Key Performance Indicators (KPIs). It demon-
strates performance Dashboard implementation process and displays the characteristics of well-designed
Dashboards. It clarifies the various Dos and Don’ts of implementing Dashboards with numerous examples. It
warns the attendees where a Dashboard implementation can go wrong. It finally explains how to identify Dash-
board opportunities in your organization and where to place the Dashboards.
This seminar will demonstrate exact steps involved in converting “raw” data into finished, functioning and fabu-
lous Performance Dashboards. Topics to be covered will include designing, planning, developing, implement-
ing, using, maintaining, revising and enhancing Performance Dashboards.
A Case Study of a banking institution is presented throughout the seminar. An automobile accident case study
will be used for the class exercise in teams with a complete analysis of the business environment.
In this seminar, we will use a “flashback” style, where – as in a “flashback movie” – the delegates will see the
end result first and then return to the beginning, stepping through the process until we reach the end again,
thus coming full circle.
Dashboard software fromOpen Source will be used for creating, using and maintaining the Dashboards.
Throughout the seminar workshops take place with individual & group exercises with role playing of the Dash-
board Planners, Designers, Implementers and Users.
WHOSHOULD ATTEND AND WHAT YOU WILL LEARN
There are various levels of audience for this seminar. The Dashboard audience can range from a CEO down
to an individual Performer.
• Dashboard users, Sponsors and Business Analysts will learn:
- How to identify which actionable data is needed by the users who are using spreadsheets day in and day out
- Identify which planning steps they need to be involved with
- How to conduct and respond to the interview process to receive the appropriate Dashboard to act upon
- How to estimate and manage time for the Dashboard project
- How to identify which data is required for Dashboards to get the best results
- How to look for the common Dashboard patterns In the organization
• Systems Analysts & Developers will learn:
- Together with the Business analysts which measures, metrics and key performance indicators are crucial for
display for actionable information
- About hardware and software technologies as well as database design issues
- How to prototype Dashboards
- How to design, build and load data for Dashboards
- How to design and implement “drill down” Dashboards
- How to prepare for roll-out and production
• Database Administrators will learn:
- How to identify data fromtransactional systems and Data Warehouses
- About database security features
• Project Managers will learn:
- How to write Business justifications for Dashboard projects
- How to estimate time, staffing, and costs of Dashboard projects
- How to recognize and mitigate risks on a Dashboard project
- How to performa post-implementation project plan
• First Level Operational Managers will learn:
- Understand to guide the floor operational staff to minimize “waste” in the manufacturing plants
- Run the “call centers” efficiently
- Find out which Dashboards are useful for the Warehouse, delivery personnel
- How to train the Warehouse personnel to use Dashboards
• Middle Management:
- Will appreciate the “Balanced Scorecard” with its Financial, Customer, Internal Business Process and Em-
ployee perspectives and determining the KPIs to be used for performance tracking on all fronts. CFOs, CIOs,
CXOs – all will benefit fromknowing what to expect fromthe Dashboards
OUTLINE
1. What is a Dashboard?
• What are the main components of a Dashboard?
• What are the differences between the Executive In-
formation Systems of the 1980’s and today’s Dash-
boards:
- Alert Decision Makers to take action
- Increase the speed, ease of use and accuracy of
Decision Making
- Encourage interactivity
- Adjust to the changing Business environment
- Implement flexibility of setup and use
• Dashboard Types
- Evolution of Automobile Dashboards vs Business
Dashboards
- Interactive Multidimensional Dashboards
- Formatted Dashboards (Fixed Rows/ Columns)
- What are the main differences between a Dash-
board and a Spreadsheet?
- Can a Spreadsheet be used as a Dashboard?
- When should a Spreadsheet be used and when
should a Dashboard be used?
• What are a Scorecard and a “Balanced” Scorecard?
- Perspectives of a Balanced Scorecard
- What are the differences between a Scorecard and
a Dashboard?
• Measures ,Metrics & Key Performance
Indicators(KPIs)
- What is a Measure?
- What is a Metric?
- What is a Key Performance Indicator (KPI)?
- Similarities & Differences between Measure, Metric
and KPI
• Advantages of a Dashboard
- Multiple Measures in a single graphical View
- Find a Root Cause (Drill down/across)
- Build a graphical Dependency between Measures
(Business flow)
- Trend of a Measure(s) over a period of time series
- Broadcast your Dashboards for Recipients to re-
spond
• Typical uses of a Dashboard
2. Howto make your Scorecard “Balanced”?
• Differences between a Dashboard and a Scorecard
• Linking Balanced Scorecard Measures to your
Strategy
• How to decide on KPIs for your Dashboard?
• Examples of KPIs for a Strategic Dashboard
• Examples of KPIs for a Tactical Dashboard
• Examples of KPIs for an Operational Dashboard
• Examples of variables for a Scorecard
• Linking Balanced Scorecard Measures to your
Strategy
3. What is a Performance Dashboard?
• Organization’s Strategy Translation into Objectives,
Metrics, Initiatives, Tasks customized to each group
and individuals in the organization
• Three types of Performance Dashboards
- Operational
- Tactical
- Strategic
• Three layers of a Performance Dashboard
- Summarized Graphical View
- Multidimensional View
- Detailed Reporting View
• Three applications of a performance Dashboard
- Monitoring: Enables users to monitor performance
against metrics aligned to corporate strategy
- Analysis: Analyzing exceptional conditions
- Management: Improvement of alignment coordina-
tion, collaboration and action
• Performance Management Architecture
- Business Architecture
- Technical Architecture
4. Performance Dashboard Implementation
Process
• Decide on the audience of your Dashboard
- Interview various user groups
- Select the platformfor the Dashboard delivery
- Data Architecture Design
- Implementation, Use & Maintenance of
5. What are the characteristics of a well-designed
Dashboard?
• It is very well organized
• It addresses the needs of its audience
• It displays summaries and exceptions
• The message is conveyed in a straightforward way
with concise data
• It is conducive for Decision Making and, possibly, for
action for improvement of performance
6. Big Data and its Ramifications on Performance
Dashboard
• What are the characteristics of Big Data?
• What is different about Big Data as compared to the
conventional data?
• What is different about designing, implementing and
using Performance Dashboards with Big Data vis a
vis the conventional data?
7. Dos and Don’ts of Dashboards
8. Where can a Dashboard Implementation go
wrong?
• Steps &rules for getting ready for the implementation
of a successful Dashboard
• How to make your Dashboards actionable?
• Identifying Critical Metrics & Key Performance Indi-
cators(KPIs)
• Challenges in developing Dashboards
9. Howto identify Dashboard Opportunities
• Create a Dashboard opportunity Scorecard
10. Placement of Dashboards
• Enterprise Portal
• Broadcasting
• Distribution of Dashboards: intra-day/end of day/
every week/every month/quarterly/yearly to selected
number of laptops
• Distribution to everyone using laptops
• Mobile phones with Dashboards
11. Use of Dashboard software available as Open
Source for creating, using and maintaining
Dashboards
12. Workshops
SHAKU ATRE
DASHBOARD
IS IT THE NEW FACE OF BUSINESS
INTELLIGENCE?
April 8-10, 2013
Residenza di Ripetta
Via di Ripetta, 231
Rome (Italy)
Registration fee:
1600
If registered participants are unable to attend,
or in case of cancellation of the seminar, the
general conditions mentioned before are
applicable.
first name ...............................................................
surname .................................................................
job title ...................................................................
organisation ...........................................................
address ..................................................................
postcode ................................................................
city .........................................................................
country ...................................................................
telephone ...............................................................
fax ..........................................................................
e-mail .....................................................................
¢
Send your registration form
with the receipt of the payment to:
Technology Transfer S.r.l.
Piazza Cavour, 3 - 00193 Rome (Italy)
Tel. +39-06-6832227 - Fax +39-06-6871102
[email protected]
www.technologytransfer.it
Stamp and signature
INFORMATION
PARTICIPATION FEE
1600
The fee includes all seminar
documentation, luncheon and coffee
breaks.
VENUE
Residenza di Ripetta
Via di Ripetta, 231
Rome (Italy)
SEMINAR TIMETABLE
9.30 am - 1.00 pm
2.00 pm - 5.00 pm
HOW TO REGISTER
You must send the registration form with
the receipt of the payment to:
TECHNOLOGY TRANSFER S.r.l.
Piazza Cavour, 3 - 00193 Rome (Italy)
Fax +39-06-6871102
within
March 25, 2013
PAYMENT
Wire transfer to:
Technology Transfer S.r.l.
Banca: Cariparma
Agenzia 1 di Roma
IBAN Code:
IT 03 W 06230 03202 000057031348
BIC/SWIFT: CRPPIT2P546
GENERAL CONDITIONS
GROUP DISCOUNT
If a company registers 5 participants to
the same seminar, it will pay only for 4.
Those who benefit of this discount are not
entitled to other discounts for the same
seminar.
EARLY REGISTRATION
The participants who will register 30 days
before the seminar are entitled to a 5%
discount.
CANCELLATION POLICY
A full refund is given for any cancellation
received more than 15 days before the
seminar starts. Cancellations less than
15 days prior the event are liable for 50%
of the fee. Cancellations less than one
week prior to the event date will be liable
for the full fee.
CANCELLATION LIABILITY
In the case of cancellation of an event for
any reason, Technology Transfer’s
liability is limited to the return of the
registration fee only.
Shaku Atre is an Exceptional Speaker, has the reputation of capturing the attention of audiences and main-
taining their interest while guiding her listeners painlessly through sophisticated material. Ms. Atre is President
of Atre Group Inc. and of a leading consulting, training and publishing company, specializing in Business Intelli-
gence. Before heading her present company, Ms. Atre was a Partner with Price Waterhouse Coopers. She also
has fourteen years of experience in various fields with IBM. Ms. Atre is an acknowledged expert in the Data
Warehousing and database field. She has extensive practical experience in database projects, has helped a
number of clients in establishing successful Data Warehouses, Client/Server installations, and has taught at
IBM’s prestigious Systems Research Institute. She has lectured on the subject to professional organizations in
the USA, Canada as well as in Europe, Asia and South America. Ms. Atre is frequently quoted in Computer-
world, Information Week, Information Management, Tech Web, and other influential computer trade publica-
tions. She has written an award- winning outstanding book on database Management systems that has be-
come a classic on the subject: “Database: Structured Techniques for Design, Performance and Manage-
ment”, published by John Wiley and Sons, New York. The book has sold over 250,000 copies (not including its
Spanish and Russian translations) and has been selected by several book clubs and leading universities in-
cluding Harvard, Columbia, Cornell, MIT, New York University, Stanford and U.C. Berkeley. Her book, “Infor-
mation Center: Strategies and Case Studies”, published by Atre International Consultants Inc., is also very
well received by the industry. “Database Management Systems” is another successful book authored by
Shaku Atre. Her fourth book, Distributed Databases, Cooperative Processing & Networking, was pub-
lished by McGraw-Hill. She has also authored a very well received book: “Atre’s Roadmap for Data Ware-
house/Data mart Implementations” published by Gartner Group. She is co-author of her latest BI book on
“Business Intelligence Roadmap: The Complete Project Lifecycle for Decision-Support Applications“
published by Addison Wesley.
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