introduction to operation management

Description
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Importance Scope

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AM ITY GLOBAL BUSINESS SCHOOL

Bangalore

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Why are they successful?
? Fast ? On-time deliveries ? Relatively low cost ? Technology in shipment tracking

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AM ITY GLOBAL BUSINESS SCHOOL

Bangalore

Is the design, operation, and improvement of the systems that create and deliver the firm’s primary products and services

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Bangalore

Operations research / Management Sciences / Industrial Engineering ? OM uses the above tools to take decisions

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AM ITY GLOBAL BUSINESS SCHOOL
A manager is …

Bangalore

… someone who plans, acquires and manages resources needed to meet specific objectives. PLANS ACQUIRES MANAGES

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Bangalore

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Bangalore

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AM ITY GLOBAL OM’s Transformation Process BUSINESS SCHOOL

Bangalore

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Bangalore

Management of the conversion process which transforms inputs such as raw material and labour into outputs in the form of finished goods and services.

Inputs (materials, employees and/or customers)

Transformation Process

Outputs (Products and services)

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Transformation process at a Food Processor
Inputs Raw Vegetables Metal Sheets Water Energy Labour Building Equipment Process Cleaning Making cans Cutting Cooking Packing Labelling Output Canned vegetables

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Bangalore

Transformation process at a Hospital
Inputs Doctors Nurses Building Medical supplies Equipment Labs Process Examination Surgery Monitoring Medication Therapy Output Healthy patients

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To add value
? Increase product value at each stage ? Value added is the net increase between output product value and input material value

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Provide an efficient transformation
? Efficiency – perform activities well at lowest possible cost

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Types of Operations

Bangalore

Operations
Goods Producing Storage/Transportation Exchange Entertainment Communication

Examples
Farming, mining, construction , manufacturing, power generation Warehousing, trucking, mail service, moving, taxis, buses, hotels, airlines Retailing, wholesaling, banking, renting, leasing, library, loans Films, radio and television, concerts, recording Newspapers, radio and television newscasts, telephone, satellites

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? Services:
Intangible product ? Product cannot be inventoried ? High customer contact ? Short response time ? Labor intensive
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Bangalore

? Manufacturers:
Tangible product ? Product can be inventoried ? Low customer contact ? Longer response time ? Capital intensive
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Bangalore

All use technology ? Both have quality, productivity, & response issues ? All must forecast demand ? Each will have capacity, layout, and location issues ? All have customers, suppliers, scheduling and staffing issues

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Goods vs. Services
Differences Goods (Produce a car) Tangible Low High Low High Easy Easy Services (Teach a class) Intangible High Low High Low Difficult Difficult

Output Customer contact Uniformity of input Labor content Quantity of Output Measurement of productivity Quality assurance

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Bangalore

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Bangalore

For long-run success companies must place much important on their operations
? The 1950-1960 era was the U.S. golden era where primary opportunities were marketing ? The 1970-1980 U.S. companies experienced a large decline in productivity growth – international firms began to challenge in many markets ? The 1970-1980 era saw U. S. firms lagging behind in methods and processes ? The resurgence of American business in the 1990’s capitalized on improved operations
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Year Concept 1910 Principles of scientific management Industrial Psychology

Tool Time study work study

Origination Taylor (US)

Motion study Frank and Lillian Gilbreth(US) Henry Ford and Henry Gantt (US)
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Moving Activity Assembly Line Scheduling Chart Economic Lot Size

EOQ applied Harris (US) to Inv control

AM ITY GLOBAL BUSINESS SCHOOL

Bangalore

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Competitive Priorities

Bangalore

• Competitive advantage denotes a firm’s ability to achieve market and financial superiority over its competitors. • Competitive priorities represent the strategic emphasis that a firm places on certain performance measures and operational capabilities within a value chain.

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AM ITY GLOBAL BUSINESS SCHOOL

Bangalore

• Cost • Quality • Time • Flexibility • Innovation
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Competitive Priorities

Bangalore

• Every organization is concerned with building and sustaining a competitive advantage in its markets (see BMW). • A strong competitive advantage is driven by customer needs and aligns the organization's resources with its business opportunities. • A strong competitive advantage is difficult to copy, often because of a firm’s culture, habits, or sunk costs.
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Bangalore

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Concept Quality Control

Tool

Origination

Sampling Inspection Shewhart, Dodge and stat tables for and Romig(US) quality control

Hawthorne Activity sampling for Mayo and Tippett studies work analysis (England )
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Bangalore

Concept

Tool

Origination OR groups (England) and Dantzig (US)

Multidisciplin Linear ary team Programming approaches OR Tools

Simulation, US AND Europe Waiting line theory,decision theory,PERT,CPM

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Bangalore

Concept Widespread use of computers in business Service Quality and Productivity

Tool Shop Scheduling, inventory control, forecasting, MRP

Origination Company mfrers - IBM

Mass Production in Mc Donalds the service sector
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Bangalore

Concept Strategy Paradigm

Tool

Origination

Mfg as a Harvard Bus School competitive faculty (US) weapon

JIT,TQC and Kanban, Tai-Chi onho of Toyota factory pokayokesC (Japan), Deming and automation AD/CAM Juran Synchronous Bottleneck Goldratt (Israel) mfg analysis, theory of constraints
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Concept TQM,BPR

Tool

Origination

Concurrent Michael Hammer and Engg,improveme US consulting firms nt paradigm Internat, World Wide Web US Government, Netscape, Microsoft
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Electronic Enterprise SCM

SAP, client / SAP(Germany), server software ORACLE(US)

AM ITY GLOBAL BUSINESS SCHOOL

Bangalore

E Commerce – Internet, Amazon, eBay, Yahoo ! Outsourcing and FLATTENING of the world

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Bangalore

abstract number, ? the status of production in the industrial sector for a given period of time as compared to a reference period of time. ? single representative figure to measure the general level of industrial activity in the economy. ? Short-term indicator of industrial growth till the actual results from Annual Survey of Industries (ASI) become available.

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Bangalore

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AM ITY GLOBAL BUSINESS SCHOOL

Bangalore

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AM ITY GLOBAL BUSINESS SCHOOL

Bangalore

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Bangalore

Government for policy planning purposes ? Industrial Associations, Research Institutes and Academicians. ? Mining, Manufacturing and Electricity
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Bangalore

Define Competitive advantage ? Choose one of these : Dominos, ICICI Prudential, TVS Bike,VLCC, ITC, Wonder La,Amity,B - and list the main activities the operations manager must manage. ? What is each company’s competitive advantage ?
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? role demands ? role demands ? planning ? planning ? decisions ? decisions ? coordination ? coordination ? systems ? systems

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AM ITY GLOBAL BUSINESS SCHOOL
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Bangalore

Read “The Goal” - Eliyahu M. Goldratt “Jack Welch and the GE Way” - Robert Slater

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