Description
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers.
ATTRACTION MARKETING
DEFINITION
• Attraction marketing is a simple theory that is so effective for home based entrepreneurs. The concept behind it is quite simple. That is, before jumping to promote the business opportunity or the network marketing company or the program for that matter, one should try and promote and brand you, Inc.
7-TOOLS OF AM
• You and the value you bring and share with others • Lead Capture Page • Primary • Affiliate Marketing • Autoresponder • Bio Page • Funded Proposal
ADVANTAGES
• enjoy a steady flow of interested people and leads • establish leadership and trust more efficiently • recruit and sell with less effort • enjoy prospecting
DIS-ADVANTAGES
• EXPENSIVE • BENEFITS DIFFER PERSON TO PERSON
EXAMPLES
• Offline A real estate agent holds a low cost or free seminar with tips about "how to sell your home in a recession". He/She advertises using regular methods like newspaper, mailers,flyers etc Online A real estate agent offers a series of videos or blog on a similar topic and creates a lead capture page that takes his 'target market' to the videos. He shows how to prepare the house to sell it quickly in a tough market. He/She uses online advertising methods like PPC/Adwords or using free traffic tools like Twitter, Facebook, YouTube etc. The real estate agent then "attracts" phone calls and he is also building his own email and phone list which he can then call and have highly targeted leads who know who he is already when he calls. As you can see this attraction principle works for many types of businesses but it is especially effective for coaches, consultants, network marketers and other service providers
doc_995203858.pptx
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers.
ATTRACTION MARKETING
DEFINITION
• Attraction marketing is a simple theory that is so effective for home based entrepreneurs. The concept behind it is quite simple. That is, before jumping to promote the business opportunity or the network marketing company or the program for that matter, one should try and promote and brand you, Inc.
7-TOOLS OF AM
• You and the value you bring and share with others • Lead Capture Page • Primary • Affiliate Marketing • Autoresponder • Bio Page • Funded Proposal
ADVANTAGES
• enjoy a steady flow of interested people and leads • establish leadership and trust more efficiently • recruit and sell with less effort • enjoy prospecting
DIS-ADVANTAGES
• EXPENSIVE • BENEFITS DIFFER PERSON TO PERSON
EXAMPLES
• Offline A real estate agent holds a low cost or free seminar with tips about "how to sell your home in a recession". He/She advertises using regular methods like newspaper, mailers,flyers etc Online A real estate agent offers a series of videos or blog on a similar topic and creates a lead capture page that takes his 'target market' to the videos. He shows how to prepare the house to sell it quickly in a tough market. He/She uses online advertising methods like PPC/Adwords or using free traffic tools like Twitter, Facebook, YouTube etc. The real estate agent then "attracts" phone calls and he is also building his own email and phone list which he can then call and have highly targeted leads who know who he is already when he calls. As you can see this attraction principle works for many types of businesses but it is especially effective for coaches, consultants, network marketers and other service providers
doc_995203858.pptx