abhishreshthaa
Abhijeet S
When the product is being introduced, the major objective is to increase the trial rate and distribution of the product. For increasing trial sampling, coupons, demonstration which are all pull promotions, can be used.
To make the product available in distribution channels, it may become necessary to use some kind of incentive scheme for the resellers to encourage them and minimise their risk associating stalking a new product. Manufacturers can offer display allowances to resellers to make the product highly visible. There could be liberal guarantees to take back the stocks, if unsold, to reassure the trader.
These are all push promotions. For most new products, it would be difficult to be successful without pull promotions. In fact when new products are introduced, much more emphasis is given to pull rather than push promotions.
Fair and lovely is introducing the Fair &Lovely dark circle remover crème by having an introductory offer Rs10 off which will be available through the coupons that are distributed with newspapers like the Times of India.
To make the product available in distribution channels, it may become necessary to use some kind of incentive scheme for the resellers to encourage them and minimise their risk associating stalking a new product. Manufacturers can offer display allowances to resellers to make the product highly visible. There could be liberal guarantees to take back the stocks, if unsold, to reassure the trader.
These are all push promotions. For most new products, it would be difficult to be successful without pull promotions. In fact when new products are introduced, much more emphasis is given to pull rather than push promotions.
Fair and lovely is introducing the Fair &Lovely dark circle remover crème by having an introductory offer Rs10 off which will be available through the coupons that are distributed with newspapers like the Times of India.