Description
Reliance Industries Limited (RIL) is an Indian conglomerate holding company headquartered in Mumbai, Maharashtra, India. The company currently operates in five major segments: exploration and production, refining and marketing, petrochemicals, retail and telecommunications.
A SUMMER INTERNSHIP REPORT ON RELIANCE CASH AND CARRY
Executive Summery
India’s Fortune 500 private sector giant, Reliance Industries Ltd, has, in fact, been first off the blocks by launching its first Reliance Fresh outlets in Hyderabad, Reliance fresh is the retail chain division of reliance industries of India which is headed by Mukesh Ambani. Reliance has entered into this segment by opening new retail stores into almost every metropolitan and regional area of India. Reliance plans to invest Rs. 25000 crores in the next 4 years in their retail division and plans to begin retail stores in 784 cities across the country. The reliance fresh supermarket chain is Reliance’s Rs. 25,000 crore ventures and it plans to add more stores across different g, and eventually have a pan-India footprint by year 2011. The super marts will sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products and also will sport a separate enclosure and supply-chain for non-vegetarian products. Besides, the stores would provide direct employment to 5 lacs young Indians and indirect job opportunities to a million people, according to the company. The company also has plans to open a RELIENCE MARKET based on cash and carry format for business person and firm. Reliance Fresh will…
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Forge strong and lasting bonds with millions of farmers and will transform the relationship with customers to a new level Offer unmatched affordability, quality, convenience, service and choice Offer our customers the widest range of fruit and vegetables at the best prices in the neighbourhood.
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Certificate
It is hereby certified that the work incorporated in the thesis submitted entitled “Reliance Cash And Carry” submitted by Imran Vora comprises the result of independent and original investigation carried out by me. The material which obtained (and used) from other sources has been duly acknowledged in the thesis. Date: Place: Signature of the student
It is certified that the work mentioned above is carried out under my guidance. Date: Place: Signature of the faculty guide
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INDEX
Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 History of company General information of management team Major subsidiaries and associates Concept of cash and carry Advantages of reliance market Product life cycle graph SWOT analysis Opening of store in Ahmedabad Process of getting Reliance Card Document requirement for membership Food items category Non-food items category Customer classification list Research and sample design Graphical presentation Customer response in various categories Recommendation Reasons to deny the membership from customers Bibliography Annexure Topic Page no. 8 10 11 14 16 19 20 22 27 28 30 34 38 52 54 55 57 58 59 60
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RELIANCE MARKET Mission Statement
“Reliance Market is Cash & Carry Wholesaler for businesses and Professionals. Reliance Market provides Quality products and business Solutions at the lowest possible Prices”
Vision Statement
“Reliance Market will dominate the cash & Carry wholesale segment globally, Through our unique business formula Which improves the competitiveness of Our customers all over the world”
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History
The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest private sector enterprise, with businesses in the energy and materials value chain. Group's annual revenues are in excess of US$ 58 billion. The flagship company, Reliance Industries Limited, is a Fortune Global 500 company and is the largest private sector company in India. Backward vertical integration has been the cornerstone of the evolution and growth of Reliance. Starting with textiles in the late seventies, Reliance pursued a strategy of backward vertical integration - in polyester, fibre intermediates, plastics, petrochemicals, petroleum refining and oil and gas exploration and production - to be fully integrated along the materials and energy value chain. The Group's activities span exploration and production of oil and gas, petroleum refining and marketing, petrochemicals (polyester, fibre intermediates, plastics and chemicals), textiles, retail, infotel and special economic zones. Reliance enjoys global leadership in its businesses, being the largest polyester yarn and fibre producer in the world and among the top five to ten producers in the world in major petrochemical products. Major Group Companies are Reliance Industries Limited, including its subsidiaries and Reliance Industrial Infrastructure Limited. Chairman Founder
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Dhirubhai H. Ambani Founder Chairman Reliance Group December 28, 1932 - July 6, 2002
"Growth has no limit at Reliance. I keep revising my vision. Only when you can dream it, you can do it."
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GENERAL INFORMATION
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Board of Directors - Profile
Shri Mukesh D. Ambani Chairman & Managing Director
Shri Nikhil R. Meswani Executive Director
Shri Hital R. Meswani Executive Director
Shri PMS Prasad Executive Director
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Major Subsidiaries & Associates
Major Subsidiaries
Reliance Netherlands B.V. Reliance Retail Limited Reliance Jamnagar Infrastructure Limited Reliance Haryana SEZ Limited Reliance Industrial Investments and Holdings Limited Reliance Ventures Limited Reliance Global Business B.V. Reliance Global Energy Services Limited Reliance Exploration and Production Limited Reliance Exploration and Production B. V. Reliance Gems and Jewels Limited Reliance Universal Ventures Limited
Reliance Autozone Limited
Reliance Polymers (India) Limited
Reliance Ealgeford Upstream LLC Reliance F&B Services Limited
Reliance Polyolefins Limited Reliance Aromatics & Petrochemicals Private Limited
Reliance Strategic Investments Limited Reliance Exploration and Production DMCC Reliance Industries (Middle East) DMCC Reliance Commercial Associates Limited Reliance Lifestyle Holdings Limited Reliance Trends Limited Reliance Footprint Limited Reliance Oil and Gas Mauritius Limited Reliance International B.V.
Reliance Agri Products Distribution Limited
Reliance Energy and Project Development Private Limited
Reliance Leisures Limited Reliance Retail Securities and Broking Company Limited
Reliance Chemicals Limited Reliance Universal Enterprises Limited Reliance One Enterprises Limited Reliance Personal Electronics Limited Reliance Integrated Agri Solutions Limited Reliance Review Cinema Limited Reliance Replay Gaming Limited
Reliance Home Store Limited Reliance Trade Services Centre Limited Reliance Food Processing Solutions Limited Reliance Supply Chain Solutions Limited Reliance Loyalty and Analylitics Limited Reliance Digital Media Limited
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Reliance Home Products Limited Reliance International Gas B. V. Reliance Holding Netherlands B. V.
Reliance Nutritional Food Processors Limited Reliance Commercial Land & Infrastructure Limited Reliance Eminent Trading & Commercial Private Limited
Reliance-GrandOptical Private Limited Reliance Vantage Retail Limited Reliance People Serve Limited Reliance Infrastructure Management Services Limited Reliance Petroinvestments Limited Reliance Universal Commercial Limited
Reliance Styles India Limited Reliance Eagleford Midstream LLC Reliance Fresh Limited Retail Concepts and Services (India) Limited
Reliance Progressive Traders Private Limited Reliance Prolific Traders Private Limited Reliance Universal Traders Private Limited
Reliance Prolific Commercial Private Limited
Reliance Global Commercial Limited
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RELIANCE Industries Ltd
RELIANCE Mart
RELIANCE Super RELIANCE Wellness
RELIANCE Fresh
RELIANCE Footprints
RELIANCE Digital
RELIANCE Jewels
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Concept of Cash and Carry
The cash and carry concept was originally created by Lawrence Batley from Huddersfield. RELIANCE's Cash & Carry business model is based on a Business to Business (B2B) concept and focuses on meeting all the needs and requirements of business customers. It is a modern format of wholesale trading, catering only to business customers. "Cash & Carry" means that the customers pick the goods themselves, pay in cash and transport their goods with their own vehicles. The advantage as compared with conventional wholesale lies in the more competitive price, the scope of the food and non-food assortment, the immediate availability of the merchandise and the customeroriented working hours
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?Only for professional customers: Targeted customers are hotels, restaurants, catering businesses and general merchandising professionals, based on a free registration system. Business concept is based on the distribution formula of “Cash & Carry”: Customers are able to touch products, pay by cash and carry them to their businesses. ?Assortment matches professional needs: A variety of foreign and local articles (approximately 12,500 items) is available: Fresh products / prepared foods, non-food products (tableware, cooking utensils), alcohol, beverages, etc. ?One-Stop Shopping: Customers are able to purchase all their needed products at METRO Cash & Carry directly under one roof. This results in a quick and convenient shopping process and helps our customers to save time.
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Advantages
Here are the Top 12 reasons to partner with RELIANCE MARKET:
1. Best prices in the city.
? At RELIANCE MARKET you will get the best price for all the products you need to run your business.
2. It’s your own warehouse. ? RELIANCE MARKET assures that its business customers get what they
need, whenever and in whatever quantity they require. There is no need to bock capital in stocks.
3. Everything under one roof.
? RELIANCE MARKET stocks over 20,000 food and non food items.
4. Flexible Payment*.
? Pay with cash, credit cards, debit cards or opt for online payments on volume purchases. (*Conditions Apply).
5. Business Friendly hours. ? Open from 6.00 am to 10.00 pm, 7 days a week, and 365 days a year.
You can come and buy at any time of the day, without disturbing your business hours.
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6. Guaranteed product quality.
? Reliance Market relies on state of art internal systems and processes when we source our products and our modern in store storage facilities ensures that only the best reach you.
7. After sales service.
? Our after sales service team helps you resolve warranty issues or returns, if any.
8. Free Parking.
? Ample free parking for your delivery vehicles.
9. In touch, always. ? The “Reliance Market “, promotion mailer will reach you every fortnight
with information on our special promotions and deals on over 200 products.
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Stock management made easy.
? RELIANCE MARKET’s detailed invoices make it easy for you to monitor your purchases. All your purchase information is available in a single document, enabling you to manage your stocks efficiently.
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11. Great value for money.
? RELIANCE MARKET ‘s private label products provide guaranteed high quality standards for less. As a customer, these brands help you widen your range, and provide you better margins.
12. Cafe.
? A great place to meet, serving local delicacies as well as the best Tea in town. A place to meet your business colleagues and friends.
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Product life cycle graph
Maturity Introduction
Decline
Growth
Reliance Market’s Products are here
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?? Swot Analysis:
? STRENGTHS
o RELIANCE MARKET basic strength of low prices with high quality. o Serving customers with wide variety of products. o Covering all business solutions under one roof named RELIANCE MARKET. o Efficiently using the place and excellent layout. o Friendly and co-operative staff. o Sufficient parking and safety and security measures ensure the quality in every sector. o Computerized database system which helps both customer and RELIANCE MARKET. o Cafeteria in the building for refreshment of customers.
? WEAKNESS
? Less awareness in Indian market regarding cash and carry business. ? Limit of 2 persons on a single membership card. ? Restriction of shopping minimum RS 1000. ? Credit Purchasing Is Not Available ? Delivery facility is not available at present
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? OPPORTUNITIES
? Growing market of cash and carry. ? Expansion in major cities. ? Online shopping is much better option to save time. ? Contracting with major hotels and restaurants.
? THREATS:
? Upcoming stores like Wall Mart and many other. ? Instability of the country.
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Opening of Store in Ahmedabad
AHMEDABAD: Reliance Retail will foray into the cash and carry market with "Reliance Market" in Ahmedabad. Reliance Industries Ltd chairman Mukesh Ambani had announced at the recent 37th Annual General Meeting about his company's plans to launch a cash and carry format. The first Reliance Market will open in Ahmedabad in August 2011, a Reliance Retail spokesperson said. Reliance Market store will cater to the needs of the local traders and small businesses and offer regional, national and international brands. Reliance Market will stock over 20,000 products ranging from fresh fruits and vegetables, dairy products, detergents and toiletries, groceries, office furniture, stationery, footwear as well as electronics and IT products. Reliance will compete with global biggies such as Bharti Walmart, Metro and Booker in this segment domestically, the spokesperson added. Cash and carry is a form of trade in which goods are sold from a wholesale warehouse operated on a self-service basis. It primarily serves business customers like shop owners (kiranas), traders, caterers, institutional buyers like hotels, restaurants, schools and offices who settle the invoice on the spot in cash, and carry the goods away themselves.
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Overview by CEO
Reliance Retail, the India largest organized retail company with Value & Special formats, with a pan India footprint, with over 1000 stores is entering the cash and carry business this year. Mukesh Ambani-led Reliance Industries said its retail arm Reliance Retail is entering into this cash and carry business by opening at least three outlets in the next six to eight months. Reliance retail plans to enter cash and carry segment Solo without any foreign joint ventures. The company has already identified locations and work was on for the construction of the outlets with an area spread over 1 lakh square feet each. Reliance’s entry into the cash and carry business assumes significant at this point, as the market is abuzz with reports of global retailers such as Wal-Mart, Metro and Carrefour expanding their presence in India amid anticipation that the government is likely to ease FDI norms in both the wholesale and retail formats. Since its inception in 2006, Reliance Retail has grown into an organization that caters to millions of customers, thousands of farmers and vendors. Based on its core growth strategy of backward integration, Reliance Retail has made rapid progress towards building an entire value chain starting from the farmers to the end consumers. Reliance Retail currently operates 15 formats such as Reliance Fresh, Reliance Timeout, Trends and Digital and Jewels, among others. Cash-and-carry would be the sixteenth format that would sell goods to those with a sale tax certificate such as modern retailers, fruits and vegetables re-sellers, restaurants and hotels and small mom and pop and kirana stores
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Reliance Market
Ahmedabad/Mumbai: Reliance Industries Ltd (RIL), India’s most valuable company, has chosen Ahmedabad to start its wholesale store that would cater to establishments including neighbourhood grocery stores, hotels and restaurants. The first wholesale store in Ahmedabad will be operational in August under the brand name of ‘Reliance Market’ and will occupy 100,000 sq. ft, a person familiar with the development said. He did not want to be identified. In 2007, RIL had chosen Ahmedabad to start its first hyper mart under the ‘Reliance Mart’ brand. RIL chairman Mukesh Ambani mentioned in his address to shareholders at the company’s 37th annual general meeting earlier this month that the conglomerate will soon open wholesale stores. An official from Reliance Retail Ltd, a RIL unit, confirmed the development and said the wholesale store will come up in the city’s Shahibaug area where RIL had acquired a portion of the shut Tata Advance Mill in 2006. The official did not want to be named as the company will announce it in August, when the store is opened. The choice of Ahmedabad for its first Reliance Market store could be a strategic move by RIL for a number of reasons. The company that claims to have the most diversified portfolio in terms of retail formats may be testing water in a market it knows well and where no other large, organized wholesale retailer is present. Raghav Gupta, principal at consulting firm Booz and Co. (India) Pvt. Ltd., said the market for the so-called cash-and-carry format in India is better in smaller cities than in the metros. Ahmedabad, in particular, made sense since no other retailer is present in the same format.
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Three of the world’s largest wholesalers to enter India have built stores in other parts of the country but haven’t entered Gujarat. Germany’s Metro AG has six stores across Mumbai, Kolkata, Hyderabad and Bangalore. Bharti Wal-Mart Pvt. Ltd, an equal joint venture between telecom-to-retail conglomerate Bharti Enterprises and US-based retailer Wal-Mart Stores Inc., has five stores in India— three in Punjab and one each in Rajasthan and Madhya Pradesh. French retailer Carrefour SA that entered India in December has its lone store in Delhi. The Reliance Retail official cited earlier stated that the Ahmedabad project will be a pilot, whose success will determine the future roll out of more such formats in other cities. An analyst at a domestic brokerage said RIL had plans to enter the wholesale format two years back but shelved the plan because of unfavourable market conditions. He spoke on condition of anonymity. “Even in the case of Reliance Mart, the company had tested the market in Ahmedabad before going for a pan-India roll out,” the Reliance Retail official said. RIL had enough real estate across the country to expand the format whenever required, he said. Another person familiar with RIL’s retail plans said that RIL would look to replicate the scale it has achieved in the other retail formats it entered. He did not want to be identified as he is not authorized to speak to the media. “It will not be a one-city or one-store affair, but there will be at least 10 stores in a year,” he said. Gujarat is also a safer bet for RIL to start a new retail venture as the likelihood of encountering resistance the organized retail faced in recent times in other cities is relatively less in the western state.
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The Ambanis hail from the state and its chief minister Narendra Modi has an investor-friendly image. RIL has invested heavily in Gujarat over the years, most notably at Jamnagar where it built the world’s largest integrated refinery and petrochemical complex. The entry of RIL’s earlier agri-retail format, called Reliance Fresh, had met with stiff opposition in various states it tried to enter including West Bengal, Kerala, Uttar Pradesh, Madhya Pradesh, Jharkhand and Orissa. Vegetable hawkers and neighbourhood shopkeepers had protested the entry of several organized retail players, including RIL, fearing loss of livelihood. Retail is a $450 billion market in India and the opportunity in wholesale is around half of that, Gupta of Booz said. Ajay Sheodaan, customer management director, Metro Cash and Carry India Pvt. Ltd, said the market for cash-and-carry operations in India is huge and competition is welcome. Wholesale is a long gestation business, Sheodaan said, adding, in China, wholesale took 10 years to start making money. Reliance Market will offer more than 20,000 products ranging from fresh fruits and vegetables, dairy products, detergents and toiletries, groceries, office furniture, stationery, footwear to electronics and consumer durables. The company is in the process of visiting grocery stores and other business establishments across Ahmedabad to get them registered as members over the next two months, the Reliance Retail official said. Nirav Kothary, local director -strategic consulting, Jones Lang LaSalle India, said the retail market in Gujarat’s major cities is seeing an upswing with increased shopping activities. “Below the surface lies a considerable consolidation in rentals, most evident in Ahmedabad, Surat and Vadodara,” he said.
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PROCESS OF GETTING RELIANCE CARD IN 4 EASY STEPS
1 Fill in the Application Form
2. Present your Business License along with a copy at the Distribution Centre. (Value Added Tax Registration (VAT), Central Sales Tax, Excise license, Service/ Professional tax, Shops & Establishments registration (Labour License), Health/Trade (Corporation) License, Liquor license, Food license (PFA), Drug license, Weight & Measures license, Government fair Price shop, Kerosene license, Registrar of Cooperative societies, Gas agency license, Electricity board contractor license).
3. In the case of Service Tax / Professional Tax, certain categories of customers cannot be registered such as: "individual lawyers, chartered accountants, real estate agents, phone booth operators, cable operators, Architects, Detective Agencies, Forex Dealers, Pawn Brokers, and doctors".
4. Only practicing Doctors with their own clinic / nursing home can be registered.
5. Immediately you will receive your RELIANCE Card
6. Our customer consultant Will call you and introduce you to the concept and activate your card.
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Looks of relience market card
Documents Required for Membership
(1) Vat/Sales Tax Licence (2) Excise licence (3) Service / Professional Tax licence (4) Shop & Establishment Licence (5) Health / Trade Licence (6) Food Licence (7) Drug Licence (8) Weight & Measurement
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(9) Registrar of Co-operative soc. (10) Gas agency licence (11) Electricity Board contractor Licence (12) Small Scale industrial Licence (13) R.B.I. Licence (14) Ration Shop Licence (15) Liquor Licence (16) Registration – Medical Practice (17) Entertainment Licence (18) Pesticides / Agro Seeds Licence (19) PCO Licence By Dot
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FOOD ITEMS : 9000 Food Items
Dairy, Frozen & Bakery ?? Cheese, Butter, Eggs, Milk, Yogurt, Chilled Ready Meals, Drinks, Ice Cream, Frozen Vegetables & Fruits, Bread and Bakery Products 1.
Fresh Fish & Sea Foods Whole Fresh Fish & Fish Cuts - Pomfret, Seer, Mackerel, Sardines, Rohu, Catla etc., Crab, Lobster and other Sea Food (some live fish also)
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2.
General Grocery ?? Canned Goods - Fruit, Vegetables, Meats & Meat Products, Pet Foods Edible Grocery - Oils, Cereals, Coffee, Tea, Biscuits, Spices, Seasonings, Sugar, Sauces, Pickles, Noodles, Soups etc. 3.
Confectionary ?? Sweets, Candies (hard boiled - lollipops, orange candy etc.), Chocolates, Crisps (mixture, farsan), Snacks & Nibbles
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4.
Detergents & Cleaning Materials ?? Laundry Detergents (Washing powders, Bars etc.), Cleaning agents (Cleaning bars, powders etc.), Household Products, Paper Goods (Paper Plates, Tissues, Cups etc.) 5.
Health & Beauty Cosmetics, Perfumes, Personal Care, Oral, Hair, OTC Medicines (Disprin etc.)
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6.
Dried Fruits and Nuts ?? Cashew nuts (Kaju), Almonds (Badam), Pistachios (Pista), Raisins (Kismis) etc. 7.
Tobacco ?? Cigarettes, Cigarette Accessories, Cigars etc...
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Non Food : Over 12000 Non food Items
The store offers a wide array of over 12,000 non-food items. These include, among other things:
Office equipment
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Office Supplies & Machines, Computers & Accessories, Cash Registers, Phones, Fax Machines etc
Media / Accessories
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Portable Audio, Music Systems, TV Sets, Entertainment Accessories, Cameras, Car Radio, etc.
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Home Electrics / Improvement
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Refrigerator, Washing Machines, Microwaves, Mixer Grinders, Toasters, Lamps & Bulbs, Hand Tools, Power Tools, etc.
Household
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Household Requirements, Kitchen Articles, Crockery, Cutlery, Tableware, Glassware, Pots and Pans etc.
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Home Decoration / Seasonal
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Gifts, Artificial Flowers, Furniture, Aluminium Ladders, Arts & Crafts, Candles, etc.
Home Textiles / Ladies wear / Menswear / Children wear
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Bed Linen, Towels, Table Linen, Curtains, Carpets, Shoes, Apparel -Men's, Apparel Ladies & Kids etc.
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Sports / Toys / Luggage / Shoes / Leather Goods ?? Sports Clothing, Swimwear, Toys & Gifts, Sports Shoes, Bikes & Accessories, etc
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Customer classification
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Customer Classification List
11-Horeca
11-Hotels Boarding & Lodging ? ? ? ? ? ? Four / five Star Hotels Big Hotels Medium Hotels Small Hotels Guest Hotels. Hostels Bed & Breakfast / Lodging Only ? Hotels & Lodges ? Dormitories 12-Restaurants: Domestic Restaurants ? ? ? ? ? ? Restaurants Serving Liquor Veg Restaurants – w/o Liquor Veg & non veg Restaurants w/o Liquor Fish and Sea food speciality restaurants Indian Eatery (Andhra / chettinad / Punjabi / Bengali etc) liquor + veg & non veg Indian Eatery (Andhra / chettinad / Punjabi / Bengali etc) veg & non veg
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International Cuisine Restaurants ? Chinese restaurants ? Italian restaurants ? Thai restaurants ? Mexican restaurants ? Continental restaurants ? Others (Japanese, Mediterranean, etc.) Fast Food Business ? ? ? ? ? ? ? Café Juice Stall Ice Cream Parlour Pizza Food Courts Indian Fast Foods / Chaat
13- Bars, Pubs, Discos, Cafes ? ? ? ? Pubs & Bars Wine Shops – Snack Bars Disco-Theques Lounge Bars
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14- Caterers ? ? ? ? ? Big Caterers: Marriage, Parties, guest houses, Company Canteens etc. Small Caterers: Marriage, Parties, guest houses, Company Canteens etc. Mobile Canteens Standing Outside Work Place / Constructions Sites , Market Places Mess For Students, Workers, Hostels etc. Factory Canteens: Run by Outsourced Caterers.
12 – Food Traders
15 – Groceries ? ? ? Kirana Store Large Kirana Store Government Fair Price Store ( Ration Shop)
16 – Mini Markets, Super Markets: Self Service & Computerised Billing ? ? ? Mini Marts Super Markets Super Market Chains
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17 – Fresh Product Specialists ? ? ? ? ? ? ? ? ? ? ? Vegetable Dealers Fruit Dealers Poultry : Broiler chicken Butcher : Chicken , Mutton , Beef , Pork Fish And Sea Food Milk and Milk based Product Frozen Foods Egg Dealer Coconut Dealer Bakery Sweet shop
18 – Dry Food Specialist ? ? ? ? ? ? ? ? ? Rice Merchants & Pulses Oil Suppliers Haldi , Mirchi & Others Condiments Coffee-Dealers / Grinder Tea Dealer Dry Food / Fruits / Copra Snacks , Ready to fry items Worship Material Wine shops
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? ? ? ?
Personal Care Stores Medical Shops & Drug Beverages Confectionaries
19 – Kiosks (Khoka’s) ? ? ? General Kiosks News Agents Pan Beedi / Cigarette
20 – Petrol Stations for Courts ? Petrol Stations Convenience Stores
13 – Services
21 – Small and Individual Service Provider ? ? ? ? ? ? ? ? ? ? ? Small Printers / Printing Press Tailor Shop Upholstery Shop Car Bike Merchants Shoe Maker Lock Smith Electricians Iron – Works Wood Works Farmers Gardener
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? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?
Plumber Painter Mason Artisans & Crafts Persons Sports / Health Clubs (Stand Alone) Entertainment Cyber Parlour Video Library Courier Service Theme Park Cinema / Theatre / Shows Orchestra Flour Mill Vehicle Number Plates Lottery Agent P.C.O. Phone Booth House Maintenance Service Car & Bike Service Station / Service Sign Board Makers Cable Operators
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22 – Service Companies ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Car Rental Service / Taxi Companies Real estate Chain Travel Agent Wedding Service Small Finance Services Small Foreign Exchange Dealers Money Lenders / Pawn Brokers Detective & Security Agency Call Centres Business centre Event Management Companies Advertising Agency Hire Agency Training Schools / Tutorials Hair Dressers Beauty Salon (Chains) Sports / Health Clubs ( Chain ) Spas – Chains Print / DTP ( Chains ) Photo Labs / Studios ( Chain) Courier Service Large (DHL, UPS, DTDC etc.)
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23 – Freelancers (Individual Business Men / Women) ? ? ? ? ? ? ? ? ? ? ? ? HR Services Share Brokers Architects / Designers Real Estate Agents Legal Consultants Photographer / Video Coverage Liaison Offices Matrimonial Services Magician / Astrologer Consultants Accounting Services Individual Contractors
24 – Health Care & Wellness ? ? ? ? ? ? ? Private Clinic Nursing Home Hospital , Sanatorium Dentists Ayurvedic Clinics / Homeopathy / Alternative Medicine Diagnostic Laboratory Medical Equipment Optician / Optical Shop
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25 – Transportation ? ? ? Transport Service Airlines Packers & Movers & Logistics Providers
14 – Non Food Traders
26 – Furnishing / Apparel ? ? ? Textiles / Clothing / Garments Home Furnishing / Carpet Shop Shoe Shop
27 – House Hold / Durables ? ? ? ? ? ? ? ? ? ? ? ? Consumer Durables Computer / Software Shop Telephone & Telecom Shop Stationary Shop Music Cassette , CD / Instruments : Camera & Photo Suppliers Kitchen Appliances Petrol Bunks / Gas Agencies Watch Shops Jewellery shop / Gold Shop Book , Toy & Gift Shop Florist & Artificial Flower Shop Pet Shop Aquarium
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? ? ? ? ? ? ? ? ?
Sports Equipment Furniture Shop Handicraft / Antique / Gallery Fire Cracker Shop Water Supplier Crockery Shop Bag shop Fancy Stores / Dress Accessories
28 – Hardware Electricals & Building Material ? ? ? Electrical & Lighting Fixtures Shop Hardware & Tool Shop Building Material Shop
29 – Automotive ? ? ? ? ? Car & Heavy vehicle Dealer Agricultural Vehicles Motor Cycle Dealer Bicycle Dealer Accessories & Spare Parts
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30 – Other Non Foods ? ? ? ? Chemical Shop Scrap dealer Packaging Material Morden Trade
31 – Departmental Store ? Morden Trade
15– Large Companies
32 – Manufacturing ? ? ? ? Large Scale Manufacturing Small Scale Manufacturing Fertilizer , Agricultural Co. & Co-operatives Constructions / Builders & Contractors
33 – Large Service Companies ? ? ? ? ? ? ? Media / IT / Telecom / ITES / Consultancies Telecom / Mobile Service Providers Software Companies Publishing House / Publisher Advertising Companies , Market Research Banks Insurance Companies
34 – Any Other Large Companies
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1 6 - I n s t it u t io n s
35 – Government Institutions & Organizations ? ? ? ? ? ? ? ? Police Administration Services Small Hotels Defence Consulates , Embassy Museums , Zoo Ministers Directorates
36 – Educational ? ? ? ? ? Universities School ( Private / Public / Government) Kindergarten Play Schools Crèche
37 – NGO’s & Associations ? Associations , Chamber , NGO’s
38 – Club ? Clubs (Members Only)
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39 – Religious Institutions ? ? ? ? Maths & Dharmashalas Temple Complexes Churches & Other Religious Bodies
17 – Suppliers
? ? Food Suppliers Non Food Suppliers
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RESEARCH AND SAMPLE DESIGN
? TYPES OF RESEARCH :- Descriptive Research
In this project, descriptive study is undertaken. The study of Potential Customers for Reliance Market in Ahmedabad. Objectives of The Training Assignment:
1. Identify potential customer 2. Recruitment 3. Identifying problems 4. Find suitable solution
? Data Source:
The data would be collected from both primary as well as secondary source. Primary data: customer would be asked by questions at the time of direct interaction and selling reliance market card Secondary data: Various secondary sources of data as Ahmedabad Municipal Corporation, journal, Internet etc. would also be explored.
? Selecting Potential Customers :
The business customer recruitment was restricted to Ahmedabad district. The license holding businessmen (from the above mentioned list) are covered. The selection of the customer was on the convenience basis. The convenient sampling method was used for this research. The respondents were those who have legal permission to run business.
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? Sample Size:
The sample size of this research is 488 respondents whom we visited for offering free Membership they are classified into three clusters.
1. HORECA 2. KIRANA 3. OTHERS ? Method of contact:
The method of contact would be personal and direct. As this would help to qualify the customer’s issues while interacted and also helps them if they do not have the knowledge about Concept of Cash & Carry.
? Method of making an approach for customer membership
After analyzing the secondary data from AMC the needs of customers were identified and the best suitable solution was suggested to them accordingly. And also to give them knowledge about Cash and Carry concept if they don’t have. And try to convince that how beneficial it for them.
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Graphical Presentation
(1)
No of shops visited No of shops recruited No of shops not recruited 488 173 315
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CUSTOMER RESPONSE IN VARIOUS CATEGORIES
Horeca
? They are easily understood of this concept. ? They also demands for providing shop-to-shop delivery. ? Almost all of them give positive responses due to every product are under one roof at reliance market. ? They show interest to become a lifetime member of reliance market if they provide better service with comparison to others. ? Overall response from this category is average good.
Food Traders
? This customer also argues for delivery facility. ? They also ask for big cash discount with comparison to others. ? They also expect to provide salesman facility in order to give their order. ? This category’s customer show great interest because of lowest cost.
.
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Non-Food Traders
? This category’s customers are mostly interest in seeing various standard companies’ products. ? But, some of them are not interested because of either a selfmanufacturer or authorised distributors. ? This customer also asks for why not a credit system available for most reputed and well known dealers or business man. ? This type of customers gives mixed response.
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Recommendation
Reliance market is a new concept which is based on cash and carry format. So in order to expand their business they should consider following points.
? It should consider about provide shop-to-shop delivery facility. ? It should provide free membership card just on the basis on shop electricity bill and shop cash memo. ? It should provide new inauguration scheme and attractive offers for limited period only. ? It should arrange pre-opening seminar in order to grow awareness of cash and carry concept and how beneficial for them. ? It should raises minimum buying value from Rs.1000 ? It should give promise about provide big cash discount with comparison to others. ? It should try to convince customers that how to reliance market expand and grow their business. ? It should promote the new cash and carry concept through direct marketing, advertising and other medium. ? It should provide special offers for loyal customers.
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Some common Reasons to deny the membership from customers
? Fear of misuse of their data, information or vat number. ? Bad image of Reliance Company. ? Because of not a credit payment system available. ? Necessary documents are not available. ? Unsure about provide delivery facility.
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Bibliography
? A Short Biography of Dhirubhai Ambani on Reliance Communications Ltd. (PDF File) ??"The two faces of Dhirubhai Ambani by Paranjoy Guha Thakurta". Indiaseminar.com. Retrieved 2010-12-31. ??The Great Indian Scam, Story of Missing Rs. 4000 Crore by S.K. Barua and J.S. Verma (ISBN 81-70941288) P 16 & 17 ??"rediff.com: For this fighter, life was a big battle". In.rediff.com. Retrieved 2010-1231. ??"UK". BBC News. 2002-07-07. Retrieved 2010-12-31. ??"Politicians, celebrities pay homage to Ambani - Rediff News". Rediff.com. 200207-07. Retrieved 2010-12-31. ? http://en.wikipedia.org/wiki/Dhirubhai_Ambani#Reliance_after_Dhirubhai ? www.Metrocashandcarry.com
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Annexure
? Questions from the customers 1. Where and when is the reliance market store opening? 2. When do you open and close stores? What are the timings? 3. Will you have sales men who will come and sell? 4. What are the various products available at the stores? 5. Can you assure us your prices will always be the best in the market? 6. How can we pay? 7. What is your credit policy? 8. Will all products be available all the time? 9. Will you give delivery at my doorstep? 10. What is your policy on damage? 11. Will you show my purchase details to the government? 12. How will I know about the promotions you are running?
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doc_919323903.docx
Reliance Industries Limited (RIL) is an Indian conglomerate holding company headquartered in Mumbai, Maharashtra, India. The company currently operates in five major segments: exploration and production, refining and marketing, petrochemicals, retail and telecommunications.
A SUMMER INTERNSHIP REPORT ON RELIANCE CASH AND CARRY
Executive Summery
India’s Fortune 500 private sector giant, Reliance Industries Ltd, has, in fact, been first off the blocks by launching its first Reliance Fresh outlets in Hyderabad, Reliance fresh is the retail chain division of reliance industries of India which is headed by Mukesh Ambani. Reliance has entered into this segment by opening new retail stores into almost every metropolitan and regional area of India. Reliance plans to invest Rs. 25000 crores in the next 4 years in their retail division and plans to begin retail stores in 784 cities across the country. The reliance fresh supermarket chain is Reliance’s Rs. 25,000 crore ventures and it plans to add more stores across different g, and eventually have a pan-India footprint by year 2011. The super marts will sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products and also will sport a separate enclosure and supply-chain for non-vegetarian products. Besides, the stores would provide direct employment to 5 lacs young Indians and indirect job opportunities to a million people, according to the company. The company also has plans to open a RELIENCE MARKET based on cash and carry format for business person and firm. Reliance Fresh will…
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Forge strong and lasting bonds with millions of farmers and will transform the relationship with customers to a new level Offer unmatched affordability, quality, convenience, service and choice Offer our customers the widest range of fruit and vegetables at the best prices in the neighbourhood.
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Certificate
It is hereby certified that the work incorporated in the thesis submitted entitled “Reliance Cash And Carry” submitted by Imran Vora comprises the result of independent and original investigation carried out by me. The material which obtained (and used) from other sources has been duly acknowledged in the thesis. Date: Place: Signature of the student
It is certified that the work mentioned above is carried out under my guidance. Date: Place: Signature of the faculty guide
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INDEX
Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 History of company General information of management team Major subsidiaries and associates Concept of cash and carry Advantages of reliance market Product life cycle graph SWOT analysis Opening of store in Ahmedabad Process of getting Reliance Card Document requirement for membership Food items category Non-food items category Customer classification list Research and sample design Graphical presentation Customer response in various categories Recommendation Reasons to deny the membership from customers Bibliography Annexure Topic Page no. 8 10 11 14 16 19 20 22 27 28 30 34 38 52 54 55 57 58 59 60
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RELIANCE MARKET Mission Statement
“Reliance Market is Cash & Carry Wholesaler for businesses and Professionals. Reliance Market provides Quality products and business Solutions at the lowest possible Prices”
Vision Statement
“Reliance Market will dominate the cash & Carry wholesale segment globally, Through our unique business formula Which improves the competitiveness of Our customers all over the world”
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History
The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest private sector enterprise, with businesses in the energy and materials value chain. Group's annual revenues are in excess of US$ 58 billion. The flagship company, Reliance Industries Limited, is a Fortune Global 500 company and is the largest private sector company in India. Backward vertical integration has been the cornerstone of the evolution and growth of Reliance. Starting with textiles in the late seventies, Reliance pursued a strategy of backward vertical integration - in polyester, fibre intermediates, plastics, petrochemicals, petroleum refining and oil and gas exploration and production - to be fully integrated along the materials and energy value chain. The Group's activities span exploration and production of oil and gas, petroleum refining and marketing, petrochemicals (polyester, fibre intermediates, plastics and chemicals), textiles, retail, infotel and special economic zones. Reliance enjoys global leadership in its businesses, being the largest polyester yarn and fibre producer in the world and among the top five to ten producers in the world in major petrochemical products. Major Group Companies are Reliance Industries Limited, including its subsidiaries and Reliance Industrial Infrastructure Limited. Chairman Founder
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Dhirubhai H. Ambani Founder Chairman Reliance Group December 28, 1932 - July 6, 2002
"Growth has no limit at Reliance. I keep revising my vision. Only when you can dream it, you can do it."
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GENERAL INFORMATION
.
Board of Directors - Profile
Shri Mukesh D. Ambani Chairman & Managing Director
Shri Nikhil R. Meswani Executive Director
Shri Hital R. Meswani Executive Director
Shri PMS Prasad Executive Director
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Major Subsidiaries & Associates
Major Subsidiaries
Reliance Netherlands B.V. Reliance Retail Limited Reliance Jamnagar Infrastructure Limited Reliance Haryana SEZ Limited Reliance Industrial Investments and Holdings Limited Reliance Ventures Limited Reliance Global Business B.V. Reliance Global Energy Services Limited Reliance Exploration and Production Limited Reliance Exploration and Production B. V. Reliance Gems and Jewels Limited Reliance Universal Ventures Limited
Reliance Autozone Limited
Reliance Polymers (India) Limited
Reliance Ealgeford Upstream LLC Reliance F&B Services Limited
Reliance Polyolefins Limited Reliance Aromatics & Petrochemicals Private Limited
Reliance Strategic Investments Limited Reliance Exploration and Production DMCC Reliance Industries (Middle East) DMCC Reliance Commercial Associates Limited Reliance Lifestyle Holdings Limited Reliance Trends Limited Reliance Footprint Limited Reliance Oil and Gas Mauritius Limited Reliance International B.V.
Reliance Agri Products Distribution Limited
Reliance Energy and Project Development Private Limited
Reliance Leisures Limited Reliance Retail Securities and Broking Company Limited
Reliance Chemicals Limited Reliance Universal Enterprises Limited Reliance One Enterprises Limited Reliance Personal Electronics Limited Reliance Integrated Agri Solutions Limited Reliance Review Cinema Limited Reliance Replay Gaming Limited
Reliance Home Store Limited Reliance Trade Services Centre Limited Reliance Food Processing Solutions Limited Reliance Supply Chain Solutions Limited Reliance Loyalty and Analylitics Limited Reliance Digital Media Limited
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Reliance Home Products Limited Reliance International Gas B. V. Reliance Holding Netherlands B. V.
Reliance Nutritional Food Processors Limited Reliance Commercial Land & Infrastructure Limited Reliance Eminent Trading & Commercial Private Limited
Reliance-GrandOptical Private Limited Reliance Vantage Retail Limited Reliance People Serve Limited Reliance Infrastructure Management Services Limited Reliance Petroinvestments Limited Reliance Universal Commercial Limited
Reliance Styles India Limited Reliance Eagleford Midstream LLC Reliance Fresh Limited Retail Concepts and Services (India) Limited
Reliance Progressive Traders Private Limited Reliance Prolific Traders Private Limited Reliance Universal Traders Private Limited
Reliance Prolific Commercial Private Limited
Reliance Global Commercial Limited
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RELIANCE Industries Ltd
RELIANCE Mart
RELIANCE Super RELIANCE Wellness
RELIANCE Fresh
RELIANCE Footprints
RELIANCE Digital
RELIANCE Jewels
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Concept of Cash and Carry
The cash and carry concept was originally created by Lawrence Batley from Huddersfield. RELIANCE's Cash & Carry business model is based on a Business to Business (B2B) concept and focuses on meeting all the needs and requirements of business customers. It is a modern format of wholesale trading, catering only to business customers. "Cash & Carry" means that the customers pick the goods themselves, pay in cash and transport their goods with their own vehicles. The advantage as compared with conventional wholesale lies in the more competitive price, the scope of the food and non-food assortment, the immediate availability of the merchandise and the customeroriented working hours
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?Only for professional customers: Targeted customers are hotels, restaurants, catering businesses and general merchandising professionals, based on a free registration system. Business concept is based on the distribution formula of “Cash & Carry”: Customers are able to touch products, pay by cash and carry them to their businesses. ?Assortment matches professional needs: A variety of foreign and local articles (approximately 12,500 items) is available: Fresh products / prepared foods, non-food products (tableware, cooking utensils), alcohol, beverages, etc. ?One-Stop Shopping: Customers are able to purchase all their needed products at METRO Cash & Carry directly under one roof. This results in a quick and convenient shopping process and helps our customers to save time.
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Advantages
Here are the Top 12 reasons to partner with RELIANCE MARKET:
1. Best prices in the city.
? At RELIANCE MARKET you will get the best price for all the products you need to run your business.
2. It’s your own warehouse. ? RELIANCE MARKET assures that its business customers get what they
need, whenever and in whatever quantity they require. There is no need to bock capital in stocks.
3. Everything under one roof.
? RELIANCE MARKET stocks over 20,000 food and non food items.
4. Flexible Payment*.
? Pay with cash, credit cards, debit cards or opt for online payments on volume purchases. (*Conditions Apply).
5. Business Friendly hours. ? Open from 6.00 am to 10.00 pm, 7 days a week, and 365 days a year.
You can come and buy at any time of the day, without disturbing your business hours.
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6. Guaranteed product quality.
? Reliance Market relies on state of art internal systems and processes when we source our products and our modern in store storage facilities ensures that only the best reach you.
7. After sales service.
? Our after sales service team helps you resolve warranty issues or returns, if any.
8. Free Parking.
? Ample free parking for your delivery vehicles.
9. In touch, always. ? The “Reliance Market “, promotion mailer will reach you every fortnight
with information on our special promotions and deals on over 200 products.
10.
Stock management made easy.
? RELIANCE MARKET’s detailed invoices make it easy for you to monitor your purchases. All your purchase information is available in a single document, enabling you to manage your stocks efficiently.
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11. Great value for money.
? RELIANCE MARKET ‘s private label products provide guaranteed high quality standards for less. As a customer, these brands help you widen your range, and provide you better margins.
12. Cafe.
? A great place to meet, serving local delicacies as well as the best Tea in town. A place to meet your business colleagues and friends.
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Product life cycle graph
Maturity Introduction
Decline
Growth
Reliance Market’s Products are here
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?? Swot Analysis:
? STRENGTHS
o RELIANCE MARKET basic strength of low prices with high quality. o Serving customers with wide variety of products. o Covering all business solutions under one roof named RELIANCE MARKET. o Efficiently using the place and excellent layout. o Friendly and co-operative staff. o Sufficient parking and safety and security measures ensure the quality in every sector. o Computerized database system which helps both customer and RELIANCE MARKET. o Cafeteria in the building for refreshment of customers.
? WEAKNESS
? Less awareness in Indian market regarding cash and carry business. ? Limit of 2 persons on a single membership card. ? Restriction of shopping minimum RS 1000. ? Credit Purchasing Is Not Available ? Delivery facility is not available at present
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? OPPORTUNITIES
? Growing market of cash and carry. ? Expansion in major cities. ? Online shopping is much better option to save time. ? Contracting with major hotels and restaurants.
? THREATS:
? Upcoming stores like Wall Mart and many other. ? Instability of the country.
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Opening of Store in Ahmedabad
AHMEDABAD: Reliance Retail will foray into the cash and carry market with "Reliance Market" in Ahmedabad. Reliance Industries Ltd chairman Mukesh Ambani had announced at the recent 37th Annual General Meeting about his company's plans to launch a cash and carry format. The first Reliance Market will open in Ahmedabad in August 2011, a Reliance Retail spokesperson said. Reliance Market store will cater to the needs of the local traders and small businesses and offer regional, national and international brands. Reliance Market will stock over 20,000 products ranging from fresh fruits and vegetables, dairy products, detergents and toiletries, groceries, office furniture, stationery, footwear as well as electronics and IT products. Reliance will compete with global biggies such as Bharti Walmart, Metro and Booker in this segment domestically, the spokesperson added. Cash and carry is a form of trade in which goods are sold from a wholesale warehouse operated on a self-service basis. It primarily serves business customers like shop owners (kiranas), traders, caterers, institutional buyers like hotels, restaurants, schools and offices who settle the invoice on the spot in cash, and carry the goods away themselves.
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Overview by CEO
Reliance Retail, the India largest organized retail company with Value & Special formats, with a pan India footprint, with over 1000 stores is entering the cash and carry business this year. Mukesh Ambani-led Reliance Industries said its retail arm Reliance Retail is entering into this cash and carry business by opening at least three outlets in the next six to eight months. Reliance retail plans to enter cash and carry segment Solo without any foreign joint ventures. The company has already identified locations and work was on for the construction of the outlets with an area spread over 1 lakh square feet each. Reliance’s entry into the cash and carry business assumes significant at this point, as the market is abuzz with reports of global retailers such as Wal-Mart, Metro and Carrefour expanding their presence in India amid anticipation that the government is likely to ease FDI norms in both the wholesale and retail formats. Since its inception in 2006, Reliance Retail has grown into an organization that caters to millions of customers, thousands of farmers and vendors. Based on its core growth strategy of backward integration, Reliance Retail has made rapid progress towards building an entire value chain starting from the farmers to the end consumers. Reliance Retail currently operates 15 formats such as Reliance Fresh, Reliance Timeout, Trends and Digital and Jewels, among others. Cash-and-carry would be the sixteenth format that would sell goods to those with a sale tax certificate such as modern retailers, fruits and vegetables re-sellers, restaurants and hotels and small mom and pop and kirana stores
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Reliance Market
Ahmedabad/Mumbai: Reliance Industries Ltd (RIL), India’s most valuable company, has chosen Ahmedabad to start its wholesale store that would cater to establishments including neighbourhood grocery stores, hotels and restaurants. The first wholesale store in Ahmedabad will be operational in August under the brand name of ‘Reliance Market’ and will occupy 100,000 sq. ft, a person familiar with the development said. He did not want to be identified. In 2007, RIL had chosen Ahmedabad to start its first hyper mart under the ‘Reliance Mart’ brand. RIL chairman Mukesh Ambani mentioned in his address to shareholders at the company’s 37th annual general meeting earlier this month that the conglomerate will soon open wholesale stores. An official from Reliance Retail Ltd, a RIL unit, confirmed the development and said the wholesale store will come up in the city’s Shahibaug area where RIL had acquired a portion of the shut Tata Advance Mill in 2006. The official did not want to be named as the company will announce it in August, when the store is opened. The choice of Ahmedabad for its first Reliance Market store could be a strategic move by RIL for a number of reasons. The company that claims to have the most diversified portfolio in terms of retail formats may be testing water in a market it knows well and where no other large, organized wholesale retailer is present. Raghav Gupta, principal at consulting firm Booz and Co. (India) Pvt. Ltd., said the market for the so-called cash-and-carry format in India is better in smaller cities than in the metros. Ahmedabad, in particular, made sense since no other retailer is present in the same format.
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Three of the world’s largest wholesalers to enter India have built stores in other parts of the country but haven’t entered Gujarat. Germany’s Metro AG has six stores across Mumbai, Kolkata, Hyderabad and Bangalore. Bharti Wal-Mart Pvt. Ltd, an equal joint venture between telecom-to-retail conglomerate Bharti Enterprises and US-based retailer Wal-Mart Stores Inc., has five stores in India— three in Punjab and one each in Rajasthan and Madhya Pradesh. French retailer Carrefour SA that entered India in December has its lone store in Delhi. The Reliance Retail official cited earlier stated that the Ahmedabad project will be a pilot, whose success will determine the future roll out of more such formats in other cities. An analyst at a domestic brokerage said RIL had plans to enter the wholesale format two years back but shelved the plan because of unfavourable market conditions. He spoke on condition of anonymity. “Even in the case of Reliance Mart, the company had tested the market in Ahmedabad before going for a pan-India roll out,” the Reliance Retail official said. RIL had enough real estate across the country to expand the format whenever required, he said. Another person familiar with RIL’s retail plans said that RIL would look to replicate the scale it has achieved in the other retail formats it entered. He did not want to be identified as he is not authorized to speak to the media. “It will not be a one-city or one-store affair, but there will be at least 10 stores in a year,” he said. Gujarat is also a safer bet for RIL to start a new retail venture as the likelihood of encountering resistance the organized retail faced in recent times in other cities is relatively less in the western state.
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The Ambanis hail from the state and its chief minister Narendra Modi has an investor-friendly image. RIL has invested heavily in Gujarat over the years, most notably at Jamnagar where it built the world’s largest integrated refinery and petrochemical complex. The entry of RIL’s earlier agri-retail format, called Reliance Fresh, had met with stiff opposition in various states it tried to enter including West Bengal, Kerala, Uttar Pradesh, Madhya Pradesh, Jharkhand and Orissa. Vegetable hawkers and neighbourhood shopkeepers had protested the entry of several organized retail players, including RIL, fearing loss of livelihood. Retail is a $450 billion market in India and the opportunity in wholesale is around half of that, Gupta of Booz said. Ajay Sheodaan, customer management director, Metro Cash and Carry India Pvt. Ltd, said the market for cash-and-carry operations in India is huge and competition is welcome. Wholesale is a long gestation business, Sheodaan said, adding, in China, wholesale took 10 years to start making money. Reliance Market will offer more than 20,000 products ranging from fresh fruits and vegetables, dairy products, detergents and toiletries, groceries, office furniture, stationery, footwear to electronics and consumer durables. The company is in the process of visiting grocery stores and other business establishments across Ahmedabad to get them registered as members over the next two months, the Reliance Retail official said. Nirav Kothary, local director -strategic consulting, Jones Lang LaSalle India, said the retail market in Gujarat’s major cities is seeing an upswing with increased shopping activities. “Below the surface lies a considerable consolidation in rentals, most evident in Ahmedabad, Surat and Vadodara,” he said.
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PROCESS OF GETTING RELIANCE CARD IN 4 EASY STEPS
1 Fill in the Application Form
2. Present your Business License along with a copy at the Distribution Centre. (Value Added Tax Registration (VAT), Central Sales Tax, Excise license, Service/ Professional tax, Shops & Establishments registration (Labour License), Health/Trade (Corporation) License, Liquor license, Food license (PFA), Drug license, Weight & Measures license, Government fair Price shop, Kerosene license, Registrar of Cooperative societies, Gas agency license, Electricity board contractor license).
3. In the case of Service Tax / Professional Tax, certain categories of customers cannot be registered such as: "individual lawyers, chartered accountants, real estate agents, phone booth operators, cable operators, Architects, Detective Agencies, Forex Dealers, Pawn Brokers, and doctors".
4. Only practicing Doctors with their own clinic / nursing home can be registered.
5. Immediately you will receive your RELIANCE Card
6. Our customer consultant Will call you and introduce you to the concept and activate your card.
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Looks of relience market card
Documents Required for Membership
(1) Vat/Sales Tax Licence (2) Excise licence (3) Service / Professional Tax licence (4) Shop & Establishment Licence (5) Health / Trade Licence (6) Food Licence (7) Drug Licence (8) Weight & Measurement
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(9) Registrar of Co-operative soc. (10) Gas agency licence (11) Electricity Board contractor Licence (12) Small Scale industrial Licence (13) R.B.I. Licence (14) Ration Shop Licence (15) Liquor Licence (16) Registration – Medical Practice (17) Entertainment Licence (18) Pesticides / Agro Seeds Licence (19) PCO Licence By Dot
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FOOD ITEMS : 9000 Food Items
Dairy, Frozen & Bakery ?? Cheese, Butter, Eggs, Milk, Yogurt, Chilled Ready Meals, Drinks, Ice Cream, Frozen Vegetables & Fruits, Bread and Bakery Products 1.
Fresh Fish & Sea Foods Whole Fresh Fish & Fish Cuts - Pomfret, Seer, Mackerel, Sardines, Rohu, Catla etc., Crab, Lobster and other Sea Food (some live fish also)
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2.
General Grocery ?? Canned Goods - Fruit, Vegetables, Meats & Meat Products, Pet Foods Edible Grocery - Oils, Cereals, Coffee, Tea, Biscuits, Spices, Seasonings, Sugar, Sauces, Pickles, Noodles, Soups etc. 3.
Confectionary ?? Sweets, Candies (hard boiled - lollipops, orange candy etc.), Chocolates, Crisps (mixture, farsan), Snacks & Nibbles
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4.
Detergents & Cleaning Materials ?? Laundry Detergents (Washing powders, Bars etc.), Cleaning agents (Cleaning bars, powders etc.), Household Products, Paper Goods (Paper Plates, Tissues, Cups etc.) 5.
Health & Beauty Cosmetics, Perfumes, Personal Care, Oral, Hair, OTC Medicines (Disprin etc.)
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6.
Dried Fruits and Nuts ?? Cashew nuts (Kaju), Almonds (Badam), Pistachios (Pista), Raisins (Kismis) etc. 7.
Tobacco ?? Cigarettes, Cigarette Accessories, Cigars etc...
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Non Food : Over 12000 Non food Items
The store offers a wide array of over 12,000 non-food items. These include, among other things:
Office equipment
?
Office Supplies & Machines, Computers & Accessories, Cash Registers, Phones, Fax Machines etc
Media / Accessories
?
Portable Audio, Music Systems, TV Sets, Entertainment Accessories, Cameras, Car Radio, etc.
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Home Electrics / Improvement
?
Refrigerator, Washing Machines, Microwaves, Mixer Grinders, Toasters, Lamps & Bulbs, Hand Tools, Power Tools, etc.
Household
?
Household Requirements, Kitchen Articles, Crockery, Cutlery, Tableware, Glassware, Pots and Pans etc.
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Home Decoration / Seasonal
?
Gifts, Artificial Flowers, Furniture, Aluminium Ladders, Arts & Crafts, Candles, etc.
Home Textiles / Ladies wear / Menswear / Children wear
?
Bed Linen, Towels, Table Linen, Curtains, Carpets, Shoes, Apparel -Men's, Apparel Ladies & Kids etc.
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Sports / Toys / Luggage / Shoes / Leather Goods ?? Sports Clothing, Swimwear, Toys & Gifts, Sports Shoes, Bikes & Accessories, etc
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Customer classification
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Customer Classification List
11-Horeca
11-Hotels Boarding & Lodging ? ? ? ? ? ? Four / five Star Hotels Big Hotels Medium Hotels Small Hotels Guest Hotels. Hostels Bed & Breakfast / Lodging Only ? Hotels & Lodges ? Dormitories 12-Restaurants: Domestic Restaurants ? ? ? ? ? ? Restaurants Serving Liquor Veg Restaurants – w/o Liquor Veg & non veg Restaurants w/o Liquor Fish and Sea food speciality restaurants Indian Eatery (Andhra / chettinad / Punjabi / Bengali etc) liquor + veg & non veg Indian Eatery (Andhra / chettinad / Punjabi / Bengali etc) veg & non veg
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International Cuisine Restaurants ? Chinese restaurants ? Italian restaurants ? Thai restaurants ? Mexican restaurants ? Continental restaurants ? Others (Japanese, Mediterranean, etc.) Fast Food Business ? ? ? ? ? ? ? Café Juice Stall Ice Cream Parlour Pizza Food Courts Indian Fast Foods / Chaat
13- Bars, Pubs, Discos, Cafes ? ? ? ? Pubs & Bars Wine Shops – Snack Bars Disco-Theques Lounge Bars
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14- Caterers ? ? ? ? ? Big Caterers: Marriage, Parties, guest houses, Company Canteens etc. Small Caterers: Marriage, Parties, guest houses, Company Canteens etc. Mobile Canteens Standing Outside Work Place / Constructions Sites , Market Places Mess For Students, Workers, Hostels etc. Factory Canteens: Run by Outsourced Caterers.
12 – Food Traders
15 – Groceries ? ? ? Kirana Store Large Kirana Store Government Fair Price Store ( Ration Shop)
16 – Mini Markets, Super Markets: Self Service & Computerised Billing ? ? ? Mini Marts Super Markets Super Market Chains
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17 – Fresh Product Specialists ? ? ? ? ? ? ? ? ? ? ? Vegetable Dealers Fruit Dealers Poultry : Broiler chicken Butcher : Chicken , Mutton , Beef , Pork Fish And Sea Food Milk and Milk based Product Frozen Foods Egg Dealer Coconut Dealer Bakery Sweet shop
18 – Dry Food Specialist ? ? ? ? ? ? ? ? ? Rice Merchants & Pulses Oil Suppliers Haldi , Mirchi & Others Condiments Coffee-Dealers / Grinder Tea Dealer Dry Food / Fruits / Copra Snacks , Ready to fry items Worship Material Wine shops
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? ? ? ?
Personal Care Stores Medical Shops & Drug Beverages Confectionaries
19 – Kiosks (Khoka’s) ? ? ? General Kiosks News Agents Pan Beedi / Cigarette
20 – Petrol Stations for Courts ? Petrol Stations Convenience Stores
13 – Services
21 – Small and Individual Service Provider ? ? ? ? ? ? ? ? ? ? ? Small Printers / Printing Press Tailor Shop Upholstery Shop Car Bike Merchants Shoe Maker Lock Smith Electricians Iron – Works Wood Works Farmers Gardener
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? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?
Plumber Painter Mason Artisans & Crafts Persons Sports / Health Clubs (Stand Alone) Entertainment Cyber Parlour Video Library Courier Service Theme Park Cinema / Theatre / Shows Orchestra Flour Mill Vehicle Number Plates Lottery Agent P.C.O. Phone Booth House Maintenance Service Car & Bike Service Station / Service Sign Board Makers Cable Operators
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22 – Service Companies ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Car Rental Service / Taxi Companies Real estate Chain Travel Agent Wedding Service Small Finance Services Small Foreign Exchange Dealers Money Lenders / Pawn Brokers Detective & Security Agency Call Centres Business centre Event Management Companies Advertising Agency Hire Agency Training Schools / Tutorials Hair Dressers Beauty Salon (Chains) Sports / Health Clubs ( Chain ) Spas – Chains Print / DTP ( Chains ) Photo Labs / Studios ( Chain) Courier Service Large (DHL, UPS, DTDC etc.)
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23 – Freelancers (Individual Business Men / Women) ? ? ? ? ? ? ? ? ? ? ? ? HR Services Share Brokers Architects / Designers Real Estate Agents Legal Consultants Photographer / Video Coverage Liaison Offices Matrimonial Services Magician / Astrologer Consultants Accounting Services Individual Contractors
24 – Health Care & Wellness ? ? ? ? ? ? ? Private Clinic Nursing Home Hospital , Sanatorium Dentists Ayurvedic Clinics / Homeopathy / Alternative Medicine Diagnostic Laboratory Medical Equipment Optician / Optical Shop
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25 – Transportation ? ? ? Transport Service Airlines Packers & Movers & Logistics Providers
14 – Non Food Traders
26 – Furnishing / Apparel ? ? ? Textiles / Clothing / Garments Home Furnishing / Carpet Shop Shoe Shop
27 – House Hold / Durables ? ? ? ? ? ? ? ? ? ? ? ? Consumer Durables Computer / Software Shop Telephone & Telecom Shop Stationary Shop Music Cassette , CD / Instruments : Camera & Photo Suppliers Kitchen Appliances Petrol Bunks / Gas Agencies Watch Shops Jewellery shop / Gold Shop Book , Toy & Gift Shop Florist & Artificial Flower Shop Pet Shop Aquarium
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? ? ? ? ? ? ? ? ?
Sports Equipment Furniture Shop Handicraft / Antique / Gallery Fire Cracker Shop Water Supplier Crockery Shop Bag shop Fancy Stores / Dress Accessories
28 – Hardware Electricals & Building Material ? ? ? Electrical & Lighting Fixtures Shop Hardware & Tool Shop Building Material Shop
29 – Automotive ? ? ? ? ? Car & Heavy vehicle Dealer Agricultural Vehicles Motor Cycle Dealer Bicycle Dealer Accessories & Spare Parts
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30 – Other Non Foods ? ? ? ? Chemical Shop Scrap dealer Packaging Material Morden Trade
31 – Departmental Store ? Morden Trade
15– Large Companies
32 – Manufacturing ? ? ? ? Large Scale Manufacturing Small Scale Manufacturing Fertilizer , Agricultural Co. & Co-operatives Constructions / Builders & Contractors
33 – Large Service Companies ? ? ? ? ? ? ? Media / IT / Telecom / ITES / Consultancies Telecom / Mobile Service Providers Software Companies Publishing House / Publisher Advertising Companies , Market Research Banks Insurance Companies
34 – Any Other Large Companies
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1 6 - I n s t it u t io n s
35 – Government Institutions & Organizations ? ? ? ? ? ? ? ? Police Administration Services Small Hotels Defence Consulates , Embassy Museums , Zoo Ministers Directorates
36 – Educational ? ? ? ? ? Universities School ( Private / Public / Government) Kindergarten Play Schools Crèche
37 – NGO’s & Associations ? Associations , Chamber , NGO’s
38 – Club ? Clubs (Members Only)
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39 – Religious Institutions ? ? ? ? Maths & Dharmashalas Temple Complexes Churches & Other Religious Bodies
17 – Suppliers
? ? Food Suppliers Non Food Suppliers
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RESEARCH AND SAMPLE DESIGN
? TYPES OF RESEARCH :- Descriptive Research
In this project, descriptive study is undertaken. The study of Potential Customers for Reliance Market in Ahmedabad. Objectives of The Training Assignment:
1. Identify potential customer 2. Recruitment 3. Identifying problems 4. Find suitable solution
? Data Source:
The data would be collected from both primary as well as secondary source. Primary data: customer would be asked by questions at the time of direct interaction and selling reliance market card Secondary data: Various secondary sources of data as Ahmedabad Municipal Corporation, journal, Internet etc. would also be explored.
? Selecting Potential Customers :
The business customer recruitment was restricted to Ahmedabad district. The license holding businessmen (from the above mentioned list) are covered. The selection of the customer was on the convenience basis. The convenient sampling method was used for this research. The respondents were those who have legal permission to run business.
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? Sample Size:
The sample size of this research is 488 respondents whom we visited for offering free Membership they are classified into three clusters.
1. HORECA 2. KIRANA 3. OTHERS ? Method of contact:
The method of contact would be personal and direct. As this would help to qualify the customer’s issues while interacted and also helps them if they do not have the knowledge about Concept of Cash & Carry.
? Method of making an approach for customer membership
After analyzing the secondary data from AMC the needs of customers were identified and the best suitable solution was suggested to them accordingly. And also to give them knowledge about Cash and Carry concept if they don’t have. And try to convince that how beneficial it for them.
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Graphical Presentation
(1)
No of shops visited No of shops recruited No of shops not recruited 488 173 315
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CUSTOMER RESPONSE IN VARIOUS CATEGORIES
Horeca
? They are easily understood of this concept. ? They also demands for providing shop-to-shop delivery. ? Almost all of them give positive responses due to every product are under one roof at reliance market. ? They show interest to become a lifetime member of reliance market if they provide better service with comparison to others. ? Overall response from this category is average good.
Food Traders
? This customer also argues for delivery facility. ? They also ask for big cash discount with comparison to others. ? They also expect to provide salesman facility in order to give their order. ? This category’s customer show great interest because of lowest cost.
.
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Non-Food Traders
? This category’s customers are mostly interest in seeing various standard companies’ products. ? But, some of them are not interested because of either a selfmanufacturer or authorised distributors. ? This customer also asks for why not a credit system available for most reputed and well known dealers or business man. ? This type of customers gives mixed response.
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Recommendation
Reliance market is a new concept which is based on cash and carry format. So in order to expand their business they should consider following points.
? It should consider about provide shop-to-shop delivery facility. ? It should provide free membership card just on the basis on shop electricity bill and shop cash memo. ? It should provide new inauguration scheme and attractive offers for limited period only. ? It should arrange pre-opening seminar in order to grow awareness of cash and carry concept and how beneficial for them. ? It should raises minimum buying value from Rs.1000 ? It should give promise about provide big cash discount with comparison to others. ? It should try to convince customers that how to reliance market expand and grow their business. ? It should promote the new cash and carry concept through direct marketing, advertising and other medium. ? It should provide special offers for loyal customers.
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Some common Reasons to deny the membership from customers
? Fear of misuse of their data, information or vat number. ? Bad image of Reliance Company. ? Because of not a credit payment system available. ? Necessary documents are not available. ? Unsure about provide delivery facility.
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Bibliography
? A Short Biography of Dhirubhai Ambani on Reliance Communications Ltd. (PDF File) ??"The two faces of Dhirubhai Ambani by Paranjoy Guha Thakurta". Indiaseminar.com. Retrieved 2010-12-31. ??The Great Indian Scam, Story of Missing Rs. 4000 Crore by S.K. Barua and J.S. Verma (ISBN 81-70941288) P 16 & 17 ??"rediff.com: For this fighter, life was a big battle". In.rediff.com. Retrieved 2010-1231. ??"UK". BBC News. 2002-07-07. Retrieved 2010-12-31. ??"Politicians, celebrities pay homage to Ambani - Rediff News". Rediff.com. 200207-07. Retrieved 2010-12-31. ? http://en.wikipedia.org/wiki/Dhirubhai_Ambani#Reliance_after_Dhirubhai ? www.Metrocashandcarry.com
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Annexure
? Questions from the customers 1. Where and when is the reliance market store opening? 2. When do you open and close stores? What are the timings? 3. Will you have sales men who will come and sell? 4. What are the various products available at the stores? 5. Can you assure us your prices will always be the best in the market? 6. How can we pay? 7. What is your credit policy? 8. Will all products be available all the time? 9. Will you give delivery at my doorstep? 10. What is your policy on damage? 11. Will you show my purchase details to the government? 12. How will I know about the promotions you are running?
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