Internet Marketing Methods to Increase Traffic to a Website

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Sunanda K. Chavan
Internet Marketing Methods to Increase Traffic to a Website


Search Engine Optimization- Making the e-commerce website or landing page content easily searchable using keywords and phrases, inbound links, and site structure.


Reciprocal Linking- Exchanging links with another website increases traffic and can increase search engine ranking.


Pay Per Click Ads- Paying for search engine placement and advertising on other sites based on the amount of traffic generated by the ad.


Banner Ads- A graphic ad placed on other websites to drive traffic to the e-commerce storefront.


Newsletter & Ezine Ads- Ads placed in online publications; usually not used to sell directly, but for lead generation.
 
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