international mktg notes[ppt form]

roshcrazy

Roshni Bhatia
notes of IM...very useful......
-asean challenges
-assessing intl. mkts
-competitive advt. of nations
-concept of mktg
-fdi
 

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sum more......
-IMF and world bank
-integrate mktg. communications
-integrated world markets
-intl. mktg mix
 

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sum more notes....
-intl. mktg
-introduction
-mktg environment
-mktg research:global markets
 

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n here r sum more.....
-pricing intl. mrkts
-principles of mktg
-transfer pricing
-transnationals
 

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international mkting notes
mediumtomedium.Companiesaremovingfromthecommissionsystemtoa
rewardbyresultssystem,whichdetailsremunerationtermsattheoutset.If
salesrise,theagencyshouldberewardedaccordingly.Thismethodofsharing
inthegainsorlossesofprofitsgeneratedbytheadvertisingisgainingin
popularityanditmaybecomethestandard.Servicesprovidedbyadvertising
agenciesalsovarygreatlybutfewforeignagenciesofferthefullservicesfound
inU.S.agencies.
Evenasophisticatedbusinessfunctionsuchasadvertisingmayfinditis
involvedinuniquepractices.Insomepartsoftheworld,advertisersoftenpay
forthepromotionwiththeproductadvertisedratherthanwithcash.Kickbacks
onagencycommissionsareprevalentinsomepartsoftheworldandaccountin
partforthelowprofitabilityofinternationaladvertisingagencies.InMexico,
India,andGreece,theadvertiserreturnshalfthemediacommissionstothe
agencies.Inmanyofthedevelopingcountries,long-termcreditisusedto
attractclients.
Theglobalfirmwithbranchesand/orjointventureswithlocalfirms
dominateadvertisingglobally.Overthelasttwodecadesmostofthemajorad
agenciesintheUnitedStates,theU.K.,andJapanhaveexpandedgloballyand
caneasilyrepresentaglobalcompanyalmostanywhereintheworld.Thetop
agencyintheworldin1995and1996wasaJapanesefirm,Dentsu,Inc.,
followedbytheU.S.firmMcCann-EricksonWorldwide.IfyouvisittheWeb
siteofsomeoftheseagenciesyouwillseehowextensivetheirrangeis.These
companiesrepresenttheconsolidationofadvertisingagenciesthathasbeen
 
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