Description
Description tell about international mba core courses.
Core Courses
International MBA Core Courses 1
Marketing
Marketing
In the Marketing field we visualize the marketing
function from a perspective of understanding,
by creating and delivering values to the customer
in order to obtain high sales and benefits, on
account of pursuing a stable relationship with
the client.
Marketing Management
This course provides a global vision of the
commercial function. The course starts with the
elements and tools which allow market, client,
company and collaborators' analysis, followed by
deter mi ni ng a commer ci al st r ategy
(segmentation, targeting and positioning) to
understand each one of the elements that enable
the development of a marketing proposal, which
supports this differential and relevant value to
the clients (product and brand management,
strategi c pri ce management, channel
management and integrated communication).
The course implements cases, conferences and
interactive multimedia material which facilitates
learning the different marketing mix elements.
Marketing Strategy
This course gives students a dynamic and
integrated vision of the different elements
previously covered in the Marketing Management
course. By focusing on different sectors and
distinct problems, students develop coherent
marketing strategies that allow companies to
reach their established objectives. In this part of
the course, we include conferences, cases,
simulations and interactive multimedia material
that allow students to understand the real work
behind a Marketing department.
Strategic Management
Strategy
This course challenges you to develop a thorough understanding of the internal and external factors
that shape a firm's ability to create value, and familiarize you with tools to analyze industries, resources
and competitive interactions, both on the corporate and individual business level. Perhaps more
importantly, the course strives to instill a strategic mindset that will enable you to go beyond simply
applying tools to deriving a deep understanding of competitive behavior.
Business, Government and Society
This course focuses on the increasingly important non-market business environment - the political,
regulatory, social, and ecological context in which contemporary global business operates. The non-
market environment poses significant challenges to managers, whilst offering tremendous opportunities
for the development of competitive advantage.You will learn to analyze political environments, discern
systematic differences in the business environment across countries and cultures, and formulate non-
market strategies in a global context. The course pays special attention to ethical issue and engages
important debates over sustainable development and corporate social responsibility.
Strategy Implementation (Core Plus Elective)
The philosophy of this course is simple: even the best laid strategies need to be implemented, and it
is during implementation that problems arise. Here we explore the history and causes of the challenges
and difficulties faced during implementation. You will learn to integrate concepts and models from
the major functional disciplines while confronting the issues a manager faces in building successful
organizations.
All he class material is structured to help you answer a simple question: what is to be done, given the
circumstances? Or, to be more specific: what would you do? Through a variety of related topics
(innovation, change, structure, culture, values, turnarounds, stakeholder management, corporate
turnaround etc.) we prepare you for challenges and triumphs of general management.
International MBA
#gobeyond
Core Courses
International MBA Core Courses 2
Co
Financ ial Management
Investments and Markets
The underlying objective of this course is to provide you
with an understanding of the basic theoretical concepts
required for financial decision making.The course begins
by introducing students to forecasting techniques based
on financial statement and ratio analysis. After these
initial sessions, the time value of money concept is
introduced and applied, along with several capital
budgeting criteria, in order to optimize real-asset
investment decisions. Finally, the program explains how
a firm's cost of capital is calculated and applied.
Corporate Finance
Enhancing and expanding on the use of tools analyzed
during Financial Management I, this course includes the
description, composition and analysis of the financial
structure of business organizations, the aim being to
optimize this structure using different financial tools and
selecting the most appropriate funding methods (share
issue, bond issue, external debt, etc.). Dividend policy is
covered as well. The course ends with a comprehensive
application of all financial concepts in the context of firm
valuation techniques, including other corporate finance
issues such as MBOs, LBOs, M&As.
Financial Assets, Markets & Tools (Core Plus Elective)
This core plus elective will provide students with an
introduction to key investment products within the
interest rate, foreign exchange, credit and equity markets
and an understanding of how these markets generally
work. The course relies on current events, past real-life
examples and case studies, as it goes through the
applications of derivative instruments, their risks and
common methodologies associated with these 4 markets.
As this is an introductory level course, we do not intend
to develop an in-depth / rigorous grounding in valuation
of all of these products. However the material is technical
in nature and assumes prior knowledge from introductory
finance and quantitative methods courses.
International Banking Systems
(Core Plus Elective)
This course has two complementary objectives.
The first one is to equip the students with the
tools and facts to understand the international
financial system from a banking perspective.
We will study how the financial system is
organized and the role that banks play in it. We
will stress economic and financial principles.
These principles are essential to understand
the evolution of banking and financial markets,
and the causes and consequences of the
different crises.The second objective is to study
why Central Banks do what they do, and their
interaction with the financial markets. We will
emphasize both the theoretical and practical
considerations that guide the making of
monetary policy around the world, and its
interaction with financial markets.
Ac c ounting and Control
Financial Accounting
This course equips you with the technical skills needed to glean relevant economic and financial information on a company, the final aim being to
process this information and act accordingly. Enabling you to prepare, understand and interpret all economic information related to the company,
this course also serves as an introduction to financial analysis.
Managerial Accounting
This course teaches accounting for costs incurred by an organization. In the first part of the course, you will undertake a detailed analysis of the main
cost systems, with particular emphasis on standard cost systems as well as Activity Based Costing: a powerful tool, invaluable to managers, that adds
a strategic component to cost information. During the second part, the course offer skills and tools that underscores how the cost data is transformed
into information and knowledge for effective day-to-day managerial decision-making. This course culminates by showcasing the advancements and
current practices in costing.
Management Control Systems (Core Plus Elective)
The objective of this course is to analyze the different elements of control of managers behavior and performance in any kind of organization. For
that purpose, we first examine interrelations with corporate strategy and structure. This involves a detailed analysis of the different responsibility
centers, reviewing the planning process and its further implementation, and a detailed analysis of how treating data, teaching you to take informed
decisions that permit corrective action and ensure objectives are met.
International MBA
#gobeyond
Core Courses
International MBA Core Courses 3
Ec onomic Environment
Managerial Economics
The ability to analyze the competitive strengths and
weaknesses of economies and their regions is an
essential skill for modern business leaders. Through
this course you will acquire a global vision of the
workings of economic activity and develop proficiency
in the tools used in country analysis and the study of
national and international business environments.
Focusing on the main indicators of cost, profit, demand,
output, inflation and unemployment as well as trade
patterns and exchange rates, you will learn to interpret
economic data, to understand and predict the real and
nominal impact of these variables and to understand
their role in an analysis of economic environments from
a business perspective.
Country Economic Analysis (Core Plus Elective)
Country Economic Analysis analyzes different countries
and regions in terms of their political organization and
their economic policies and how they relate to to
business issues. In an increasingly interdependent
world,countries have been following different economic
and political strategies in their search for increased
welfare. These different approaches have important
implications for businesses, either when thinking of
investing in a foreign country or when attempting to
carry out export-import activities. By analyzing
macroeconomic policies and their implications, the
student gains a greater understanding of the general
environment in these countries and, by extension, of
others not directly covered during the course but very
important for investors and/or policymakers. The
ultimate objective is to equip students with a set of
tools that will allow them to better analyze in their
future professional life the social, economic and political
characteristics of different countries, and use this
understanding to make adequate business decisions.
Operations
Managerial Decision Making
This course equips you with the knowledge necessary to identify and tackle business problems using quantitative tools and simulators.
Today's executive must have a sound working knowledge of the role of new technologies and be fully cognizant with the implications
of statistical information when it comes to making informed decisions for any functional area within an organization.
Operations Management
Operations Management is responsible for transforming a company's business strategy into a set of processes that generate the products
and/or services that the market demands, all while increasing the company's competitive capabilities (cost, speed, quality, innovation,
flexibility, dependability, image). The course will cover the basic tools and concepts that can be used to analyze, manage, and improve
a variety of business processes ranging from manufacturing to advanced knowledge-intensive services like healthcare and consulting.
Supply Chain Management
Supply Chain Management is a cross-functional discipline that concentrates on the management of the flows of goods and information
across organizations.The course will specifically focus on the sourcing and distribution of products and services through global networks
of firms. One of the focal questions is how to ensure that supply networks operate efficiently while also being able to adapt responsively
to the changing customer demands. Other key topics include the practices and processes that improve the environmental and social
sustainability of firms' operations as well as the organizational arrangements that enhance their resilience towards supply disruptions,
such as accidents, natural disasters, and product recalls
Entrepreneurial Management
Backed by IE Business School's 35 years of experience
in the field, entrepreneurial management is a
cornerstone of IE's mission and methodology. By placing
you in the position of the entrepreneur, you learn to
identify and analyze opportunities, gather resources,
and work in a team to create and analyze startups. It is
this unique kind of learning experience that has made
IE a global leader in preparing people to build their own
enterprises and to find new opportunities for existing
businesses.These courses examine potential sources of
venture ideas, teaching you how to apply management
tools to fledgling organizations. Working in a team, you
explore the different sources of financing for new
ventures, and analyze the challenges encountered when
creating and implementing a business plan.The courses
are rounded off by the presentation of a fully developed
business plan for an entrepreneurial venture.
International MBA
#gobeyond
Core Courses
International MBA Core Courses 4
Human Resourc es
Organizational Behavior
The Organizational Behavior course covers different
challenges that managers have to meet in the course of
their career. The course deals with how to develop
relationships with people, on an individual and group basis,
as well as (how to develop and) understand what makes
an effective leader and how to build on those skills
proactively and effectively. During the course students will
learn about managing the superior-subordinate
relationships, diagnosing and handling interpersonal
conflicts, choosing a leadership style, choosing a
subordinacy style,managing one's own career and handling
conflicts between professional and private life.
Communication Skills
This highly interactive course teaches students how to
master a full range of communication techniques. During
the course, students learn how to structure their messages
in order to maximize impact and how to develop an
individual style of communication to find an authentic voice.
The ability to communicate one's ideas is extremely
important and while great orators may possess innate public
speaking talent many more have learned the art of
communication through training and experience.This course
seeks to provide students with such training and experience.
Talent Management
This course centers on the challenges of managing what
is, arguably the most precious and scarce resource in
organizations (human resources!), and focuses on the ways
in which organizations may make human resources support
their strategic objectives. The course provides the basics
of human resource management to students who - as
future managers or entrepreneurs - will have to grapple
with most of the issues that we cover in this course:
recruitment and selection, talent and leadership
development, compensation and performance
management, downsizing and managing human assets
in an increasingly global world.
Information Tec hnology and Innovation
Technology and Innovation Management
Information technology (IT) has transformed the ways that
businesses compete. IT has become indispensable to enabling
new innovation processes, and is often a key component in
innovative products and services. Additionally, IT has changed
the means by which managers communicate, coordinate and
collaborate in work activity, which now extends beyond
traditional ways to involve online communities that are part of
the Web 2.0 phenomenon. Finally, we now work and live in the
“digital economy,”which is indicative of IT's pervasive and critical
role in formulating and executing firm-level strategies.
Fundamentally this course is about IT and innovation
management, which are often interrelated and interdependent.
A broad objective of this course is to increase awareness and
understanding of how IT and innovation create business value
for the firm. The course is designed for current and aspiring
managers from a wide range of organizational areas,
management levels and employee roles.
Creative Management Thinking
This course brings core methodologies from
the humanities to bear on the challenges
of management. Over the course of five
seminars, students consider how to
question the assumptions that we tend to
fall back on and that shape our decision-
making, to interrogate critically some of the
ideas and language of managerial and
entrepreneurial culture, to conceptualise
relationships and ideas from diverse sources
and finally to expand their way of thinking
by harnessing all sorts of knowledge. The
course also seeks to improve the student's
ability to make strong, rigorous and
compelling arguments.
Negotiation
During such uncertain times, and with the business environment
becoming tougher, this course is based on the premise that “you don't
get in life what you deserve - you get what you negotiate”.
This course increases our effectiveness as negotiators, outlining both
frameworks through which we can better understand the process -
from preparation through to signing the deal and monitoring the
outcome - as well as fine-tuning the communication skills this requires.
A series of detailed case studies, filmed and reviewed, allow students
to first explore and then develop their personal negotiation style within
a “low risk” environment. The comparative frameworks provided help
unlock what has been mainly subconscious behavior, enabling students
to explore new and more effective techniques as they adapt their
approach to the variety of negotiation styles they encounter.
The course is, however, practical rather than academic. The aim is to
help you get the most for your business going forward (and, of course,
yourself ), outlining the do's and don't's of negotiation, be that pricing
battles, guerilla tactics, handling emotions or the clashes arising when
different business cultures come face-to-face.
International MBA
#gobeyond
doc_441959784.pdf
Description tell about international mba core courses.
Core Courses
International MBA Core Courses 1
Marketing
Marketing
In the Marketing field we visualize the marketing
function from a perspective of understanding,
by creating and delivering values to the customer
in order to obtain high sales and benefits, on
account of pursuing a stable relationship with
the client.
Marketing Management
This course provides a global vision of the
commercial function. The course starts with the
elements and tools which allow market, client,
company and collaborators' analysis, followed by
deter mi ni ng a commer ci al st r ategy
(segmentation, targeting and positioning) to
understand each one of the elements that enable
the development of a marketing proposal, which
supports this differential and relevant value to
the clients (product and brand management,
strategi c pri ce management, channel
management and integrated communication).
The course implements cases, conferences and
interactive multimedia material which facilitates
learning the different marketing mix elements.
Marketing Strategy
This course gives students a dynamic and
integrated vision of the different elements
previously covered in the Marketing Management
course. By focusing on different sectors and
distinct problems, students develop coherent
marketing strategies that allow companies to
reach their established objectives. In this part of
the course, we include conferences, cases,
simulations and interactive multimedia material
that allow students to understand the real work
behind a Marketing department.
Strategic Management
Strategy
This course challenges you to develop a thorough understanding of the internal and external factors
that shape a firm's ability to create value, and familiarize you with tools to analyze industries, resources
and competitive interactions, both on the corporate and individual business level. Perhaps more
importantly, the course strives to instill a strategic mindset that will enable you to go beyond simply
applying tools to deriving a deep understanding of competitive behavior.
Business, Government and Society
This course focuses on the increasingly important non-market business environment - the political,
regulatory, social, and ecological context in which contemporary global business operates. The non-
market environment poses significant challenges to managers, whilst offering tremendous opportunities
for the development of competitive advantage.You will learn to analyze political environments, discern
systematic differences in the business environment across countries and cultures, and formulate non-
market strategies in a global context. The course pays special attention to ethical issue and engages
important debates over sustainable development and corporate social responsibility.
Strategy Implementation (Core Plus Elective)
The philosophy of this course is simple: even the best laid strategies need to be implemented, and it
is during implementation that problems arise. Here we explore the history and causes of the challenges
and difficulties faced during implementation. You will learn to integrate concepts and models from
the major functional disciplines while confronting the issues a manager faces in building successful
organizations.
All he class material is structured to help you answer a simple question: what is to be done, given the
circumstances? Or, to be more specific: what would you do? Through a variety of related topics
(innovation, change, structure, culture, values, turnarounds, stakeholder management, corporate
turnaround etc.) we prepare you for challenges and triumphs of general management.
International MBA
#gobeyond
Core Courses
International MBA Core Courses 2
Co
Financ ial Management
Investments and Markets
The underlying objective of this course is to provide you
with an understanding of the basic theoretical concepts
required for financial decision making.The course begins
by introducing students to forecasting techniques based
on financial statement and ratio analysis. After these
initial sessions, the time value of money concept is
introduced and applied, along with several capital
budgeting criteria, in order to optimize real-asset
investment decisions. Finally, the program explains how
a firm's cost of capital is calculated and applied.
Corporate Finance
Enhancing and expanding on the use of tools analyzed
during Financial Management I, this course includes the
description, composition and analysis of the financial
structure of business organizations, the aim being to
optimize this structure using different financial tools and
selecting the most appropriate funding methods (share
issue, bond issue, external debt, etc.). Dividend policy is
covered as well. The course ends with a comprehensive
application of all financial concepts in the context of firm
valuation techniques, including other corporate finance
issues such as MBOs, LBOs, M&As.
Financial Assets, Markets & Tools (Core Plus Elective)
This core plus elective will provide students with an
introduction to key investment products within the
interest rate, foreign exchange, credit and equity markets
and an understanding of how these markets generally
work. The course relies on current events, past real-life
examples and case studies, as it goes through the
applications of derivative instruments, their risks and
common methodologies associated with these 4 markets.
As this is an introductory level course, we do not intend
to develop an in-depth / rigorous grounding in valuation
of all of these products. However the material is technical
in nature and assumes prior knowledge from introductory
finance and quantitative methods courses.
International Banking Systems
(Core Plus Elective)
This course has two complementary objectives.
The first one is to equip the students with the
tools and facts to understand the international
financial system from a banking perspective.
We will study how the financial system is
organized and the role that banks play in it. We
will stress economic and financial principles.
These principles are essential to understand
the evolution of banking and financial markets,
and the causes and consequences of the
different crises.The second objective is to study
why Central Banks do what they do, and their
interaction with the financial markets. We will
emphasize both the theoretical and practical
considerations that guide the making of
monetary policy around the world, and its
interaction with financial markets.
Ac c ounting and Control
Financial Accounting
This course equips you with the technical skills needed to glean relevant economic and financial information on a company, the final aim being to
process this information and act accordingly. Enabling you to prepare, understand and interpret all economic information related to the company,
this course also serves as an introduction to financial analysis.
Managerial Accounting
This course teaches accounting for costs incurred by an organization. In the first part of the course, you will undertake a detailed analysis of the main
cost systems, with particular emphasis on standard cost systems as well as Activity Based Costing: a powerful tool, invaluable to managers, that adds
a strategic component to cost information. During the second part, the course offer skills and tools that underscores how the cost data is transformed
into information and knowledge for effective day-to-day managerial decision-making. This course culminates by showcasing the advancements and
current practices in costing.
Management Control Systems (Core Plus Elective)
The objective of this course is to analyze the different elements of control of managers behavior and performance in any kind of organization. For
that purpose, we first examine interrelations with corporate strategy and structure. This involves a detailed analysis of the different responsibility
centers, reviewing the planning process and its further implementation, and a detailed analysis of how treating data, teaching you to take informed
decisions that permit corrective action and ensure objectives are met.
International MBA
#gobeyond
Core Courses
International MBA Core Courses 3
Ec onomic Environment
Managerial Economics
The ability to analyze the competitive strengths and
weaknesses of economies and their regions is an
essential skill for modern business leaders. Through
this course you will acquire a global vision of the
workings of economic activity and develop proficiency
in the tools used in country analysis and the study of
national and international business environments.
Focusing on the main indicators of cost, profit, demand,
output, inflation and unemployment as well as trade
patterns and exchange rates, you will learn to interpret
economic data, to understand and predict the real and
nominal impact of these variables and to understand
their role in an analysis of economic environments from
a business perspective.
Country Economic Analysis (Core Plus Elective)
Country Economic Analysis analyzes different countries
and regions in terms of their political organization and
their economic policies and how they relate to to
business issues. In an increasingly interdependent
world,countries have been following different economic
and political strategies in their search for increased
welfare. These different approaches have important
implications for businesses, either when thinking of
investing in a foreign country or when attempting to
carry out export-import activities. By analyzing
macroeconomic policies and their implications, the
student gains a greater understanding of the general
environment in these countries and, by extension, of
others not directly covered during the course but very
important for investors and/or policymakers. The
ultimate objective is to equip students with a set of
tools that will allow them to better analyze in their
future professional life the social, economic and political
characteristics of different countries, and use this
understanding to make adequate business decisions.
Operations
Managerial Decision Making
This course equips you with the knowledge necessary to identify and tackle business problems using quantitative tools and simulators.
Today's executive must have a sound working knowledge of the role of new technologies and be fully cognizant with the implications
of statistical information when it comes to making informed decisions for any functional area within an organization.
Operations Management
Operations Management is responsible for transforming a company's business strategy into a set of processes that generate the products
and/or services that the market demands, all while increasing the company's competitive capabilities (cost, speed, quality, innovation,
flexibility, dependability, image). The course will cover the basic tools and concepts that can be used to analyze, manage, and improve
a variety of business processes ranging from manufacturing to advanced knowledge-intensive services like healthcare and consulting.
Supply Chain Management
Supply Chain Management is a cross-functional discipline that concentrates on the management of the flows of goods and information
across organizations.The course will specifically focus on the sourcing and distribution of products and services through global networks
of firms. One of the focal questions is how to ensure that supply networks operate efficiently while also being able to adapt responsively
to the changing customer demands. Other key topics include the practices and processes that improve the environmental and social
sustainability of firms' operations as well as the organizational arrangements that enhance their resilience towards supply disruptions,
such as accidents, natural disasters, and product recalls
Entrepreneurial Management
Backed by IE Business School's 35 years of experience
in the field, entrepreneurial management is a
cornerstone of IE's mission and methodology. By placing
you in the position of the entrepreneur, you learn to
identify and analyze opportunities, gather resources,
and work in a team to create and analyze startups. It is
this unique kind of learning experience that has made
IE a global leader in preparing people to build their own
enterprises and to find new opportunities for existing
businesses.These courses examine potential sources of
venture ideas, teaching you how to apply management
tools to fledgling organizations. Working in a team, you
explore the different sources of financing for new
ventures, and analyze the challenges encountered when
creating and implementing a business plan.The courses
are rounded off by the presentation of a fully developed
business plan for an entrepreneurial venture.
International MBA
#gobeyond
Core Courses
International MBA Core Courses 4
Human Resourc es
Organizational Behavior
The Organizational Behavior course covers different
challenges that managers have to meet in the course of
their career. The course deals with how to develop
relationships with people, on an individual and group basis,
as well as (how to develop and) understand what makes
an effective leader and how to build on those skills
proactively and effectively. During the course students will
learn about managing the superior-subordinate
relationships, diagnosing and handling interpersonal
conflicts, choosing a leadership style, choosing a
subordinacy style,managing one's own career and handling
conflicts between professional and private life.
Communication Skills
This highly interactive course teaches students how to
master a full range of communication techniques. During
the course, students learn how to structure their messages
in order to maximize impact and how to develop an
individual style of communication to find an authentic voice.
The ability to communicate one's ideas is extremely
important and while great orators may possess innate public
speaking talent many more have learned the art of
communication through training and experience.This course
seeks to provide students with such training and experience.
Talent Management
This course centers on the challenges of managing what
is, arguably the most precious and scarce resource in
organizations (human resources!), and focuses on the ways
in which organizations may make human resources support
their strategic objectives. The course provides the basics
of human resource management to students who - as
future managers or entrepreneurs - will have to grapple
with most of the issues that we cover in this course:
recruitment and selection, talent and leadership
development, compensation and performance
management, downsizing and managing human assets
in an increasingly global world.
Information Tec hnology and Innovation
Technology and Innovation Management
Information technology (IT) has transformed the ways that
businesses compete. IT has become indispensable to enabling
new innovation processes, and is often a key component in
innovative products and services. Additionally, IT has changed
the means by which managers communicate, coordinate and
collaborate in work activity, which now extends beyond
traditional ways to involve online communities that are part of
the Web 2.0 phenomenon. Finally, we now work and live in the
“digital economy,”which is indicative of IT's pervasive and critical
role in formulating and executing firm-level strategies.
Fundamentally this course is about IT and innovation
management, which are often interrelated and interdependent.
A broad objective of this course is to increase awareness and
understanding of how IT and innovation create business value
for the firm. The course is designed for current and aspiring
managers from a wide range of organizational areas,
management levels and employee roles.
Creative Management Thinking
This course brings core methodologies from
the humanities to bear on the challenges
of management. Over the course of five
seminars, students consider how to
question the assumptions that we tend to
fall back on and that shape our decision-
making, to interrogate critically some of the
ideas and language of managerial and
entrepreneurial culture, to conceptualise
relationships and ideas from diverse sources
and finally to expand their way of thinking
by harnessing all sorts of knowledge. The
course also seeks to improve the student's
ability to make strong, rigorous and
compelling arguments.
Negotiation
During such uncertain times, and with the business environment
becoming tougher, this course is based on the premise that “you don't
get in life what you deserve - you get what you negotiate”.
This course increases our effectiveness as negotiators, outlining both
frameworks through which we can better understand the process -
from preparation through to signing the deal and monitoring the
outcome - as well as fine-tuning the communication skills this requires.
A series of detailed case studies, filmed and reviewed, allow students
to first explore and then develop their personal negotiation style within
a “low risk” environment. The comparative frameworks provided help
unlock what has been mainly subconscious behavior, enabling students
to explore new and more effective techniques as they adapt their
approach to the variety of negotiation styles they encounter.
The course is, however, practical rather than academic. The aim is to
help you get the most for your business going forward (and, of course,
yourself ), outlining the do's and don't's of negotiation, be that pricing
battles, guerilla tactics, handling emotions or the clashes arising when
different business cultures come face-to-face.
International MBA
#gobeyond
doc_441959784.pdf