Description
International MBA A World Of Change. A World Of Opportunities.
Core Courses
International MBA Core Courses 1
Financ ial Management
Financial Management
The underlying objective of this course is to provide you with an understanding of the basic theoreticalconcepts re
quired for financial decision making.
The course begins by introducing students to forecasting techniques based on financialstatement and ratio analysis.
After these initial sessions, the time value of money concept is introduced and applied, along with several capital
budgeting criteria, in order to optimize real-asset investment decisions. Finally, the program explains how a firm's cost
of capital is calculated and applied.
Advanced Financial Management
Enhancing and expanding on the use of tools analyzed during Financial Management I, this course includes the description,
composition and analysis of the financial structure of business organizations, the aim being to optimize this structure
using different financial tools and selecting the most appropriate funding methods (share issue, bond issue, external
debt, etc.). Dividend policy is covered as well. The course ends with a comprehensive application of all financial concepts
in the context of firm valuation techniques, including other corporate finance issues such as MBOs, LBOs, M&As.
Ec onomic Environment
Economic Environment
The ability to analyze the competitive strengths and weaknesses of economies and their regions is an essential skill for modern
business leaders.Through this course you will acquire a global vision of the workings of economic activity and develop proficiency
in the tools used in country analysis and the study of national and international businessaenvironments.
Focusing on the main indicators of cost, profit, demand, output, inflation and unemployment as well as trade patterns and exchange
rates, you will learn to interpret economic data, to understand and predict the real and nominal impact of these variables and to
understand their role in an analysis of economic environments from a business perspective.
Country Economic Analysis
In a globalizing world economy, firms increasingly operate in many countries simultaneously.The analysis and forecast of particular
economic environments becomes critically important to deciding when and how to invest. Here, you will learn about the institutional
underpinnings and economic dynamics of a broad range of countries, both developed and developing, whilst applying the
knowledge you have gained in the Economic Environment course.
Quantitative Methods
Quantitative Analysis for Business
This course equips you with the knowledge
necessary to identify and tackle business problems
using quantitative tools and simulators. Today's
executive must have a sound working knowledge
of the role of new technologies and be fully
cognizant with the implications of statistical
information when it comes to making informed
decisions for any functional area within an
organization.
Operations
Operations Management
Operations Management is responsible for transforming a
company's business and marketing strategy into a set of processes
that generate the products and/or services that the market
demands, all while increasing the company's competitive
capabilities (cost, speed, quality, innovation, flexibility,
dependability, image). Here, the basic concepts and frameworks
of operations and technology are used to analyze and design
business processes, the objective being to incorporate clients'
wants and needs into products and services.
Supply Chain Management
This course focuses on the supply chain management concept,
models and tools and discusses its implications for operations,
marketing and business strategy. It reviews important issues in
managing, designing and implementing global supply chain
managementastrategies.
Students discuss how to align operations management strategies
with global corporate strategies. You will design competitive
processes and infrastructures in order to provide sustainable
value having acquired the skills needed to understand
competitive capabilities and the opportunities that new
technologies and business models provide.
International MBA
A world of change. A world of opportunities.
Core Courses
International MBA Core Courses 2
Strategic Management
Strategic Management
Challenging you to develop a thorough understanding of the
internal and external factors that shape a firm's ability to create
value, and familiarizing you with tools to analyze industries,
resources and competitive interactions, both on the corporate
and individual business level. Perhaps more importantly, the
course strives to instill a strategic mindset that will enable you
to go beyond simply applying tools to deriving a deep
understanding of competitive behavior.
Advanced Strategic Management
The philosophy of this course is simple: even the best laid
strategies need to be implemented, and it is during
implementation that problems arise.
Here we explore the antecedents and causes of the challenges
and difficulties faced during implementation. You will learn to
integrate concepts and models from the major functional
disciplines while confronting the issues a manager faces in
building successful organizations.
All the class material is structured to help you answer a simple
question: what is to be done, given the circumstances? Or, to
be more specific: what would you do? Through a variety of
related topics (innovation, change, structure, culture, values,
turnarounds, stakeholder management, corporate turnaround
etc.) we prepare you for challenges and triumphs of general
management.
Business, Government, and Society
This course focuses on the increasingly important non-market
environment of business - the political, regulatory, social, and
ecological context in which contemporary global business
operates.
The non-market environment poses significant challenges to
managers, whilst offering tremendous opportunities for the
development of competitive advantage.You will learn to analyze
political environments, discern systematic differences in the
business environment across countries and cultures, and
formulate non-market strategies in a global context.
The course pays special attention to ethical issue and engages
important debates over sustainable development and corporate
social responsibility.
Entrepreneurial Studies
Backed by IE Business School's 30 years of experience in
entrepreneurship, entrepreneurial studies are a cornerstone of
IE's methodology. By placing you in the position of the
entrepreneur, you learn to analyze opportunities, evaluate start-
ups and produce complete business plans. It is this unique kind
of experience that has made IE a global leader in training
business people to set up their own enterprises.
These courses examine potential sources of business ideas,
teaching you how to apply management tools to fledgling
companies, explore the different sources of financing for new
on-line or off-line ventures, analyzes every aspect of the specific
problems encountered during the process of implementing a
business plan. It will also introduce you to the methodology
and objectives involved in drafting a business plan.The courses
are rounded off by the presentation of a pre-project business
plan.
Human Resourc es
Organizational Behavior
This course teaches the concepts that enable a director to
understand the workings of an organization and the behavior
of the groups and individuals within it. The course centers
on issues like communication problems in hierarchical
organizations, the relation between superiors and
subordinates, how to handle interpersonal conflicts, power
and influence, and resistance to change.
Human Resource Management
This course introduces the student to different management
systems within a human resource strategic planning
framework, and within the specific strategy of different
companies. Recruitment and selection, promotion and career
development, objective driven management and
performance-based evaluation, total compensation and
human resource audits are just some of the issues dealt with
during the course.
Tec hnologies
Information Systems
Information Systems (IS) have changed the landscape of
business competition and we are living in the "digital
economy". Appropriate adoption, selection, use and
management of IS is essential to the success of an
organization.
This course focuses on enabling and transforming roles
of IS in creating a long-term vision for the organization in
the digital economy. Covering areas like relationships with
suppliers, public and private clients; and how these
relations are changing due to the effects of fast-developing
new technologies.This course cuts through both the dot-
com hype and the bubble-burst to analyze the real value
created by IT systems, along with the challenges to come
in this new, increasingly competitive environment.
International MBA
A world of change. A world of opportunities.
Core Courses
International MBA Core Courses 3
Marketing Management: Distribution and Communication
This course builds on Marketing I and provides greater depth into two elements of the marketing
mix - Promotion and Place. Promotion refers to the process used by marketers to communicate
information about a marketing offering to customers. In a firm, this is usually accomplished
through many forms of advertising, public relations, and personal selling. Place refers to the
manner by which we make our market offering available to customers - with strategic decisions
about channels of distribution.
Through this course you will sharpen your skills in these key areas.
Marketing Strategy and Planning
This last module teaches you to analyze a marketing problem, and propose and evaluate alternative
solutions; evaluate and prioritize information that influences marketing decisions; take an
integrated perspective of the interaction between the variables of the marketing mix studied
previously with a focus on strategic aspects of marketing; to explore the changing nature of the
marketing function as the company enters into the uncharted waters of international expansion;
and finally, to identify and understand the variables to be considered in the design and successful
implementation of a Marketing Plan.
Information and Control
Financial Accounting
This course equips you with the technical skills needed to glean relevant economic and financial
information on a company, the final aim being to process this information and act accordingly.
Enabling you to prepare, understand and interpret all economic information related to the
company, this course also serves as an introduction to financial analysis.
Cost Accounting
This course teaches you accounting for costs in an organization. You will undertake a detailed
analysis of the main cost systems, with particular emphasis on standard cost systems and on the
introduction of Activity Based Costing: a powerful tool, invaluable to managers, that adds a
strategic component to cost information that is.
Management Control Systems
The objective of this course is to analyze the different elements of management control in a
company, examining interrelations with corporate strategy and structure. This involves a detailed
analysis of the different centers of responsibility, planning and implementation, and of the
treatment of information, teaching you to take informed decisions that permit corrective action
and ensure objectives are met.
Marketing Management
Marketing Management: Fundamentals, Product, and Price
This course introduces you to the basic principles of marketing
management and marketing strategy making. Special emphasis is
placed on the first two elements of the marketing mix - Product
and Price.
You will:
• Analyze a marketing problem and propose and evaluate
alternative solutions
• Evaluate and prioritize information that influences marketing
decisions
• Apply qualitative and quantitative analysis to help solve
marketing problems
• Apply general marketing concepts to new situations.
Key concepts include:the marketing concept,strategic and marketing
planning, situation analysis, segmentation, targeting, positioning,
the marketing mix (4 P's), and relationship marketing.
International MBA
A world of change. A world of opportunities.
doc_279819577.pdf
International MBA A World Of Change. A World Of Opportunities.
Core Courses
International MBA Core Courses 1
Financ ial Management
Financial Management
The underlying objective of this course is to provide you with an understanding of the basic theoreticalconcepts re
quired for financial decision making.
The course begins by introducing students to forecasting techniques based on financialstatement and ratio analysis.
After these initial sessions, the time value of money concept is introduced and applied, along with several capital
budgeting criteria, in order to optimize real-asset investment decisions. Finally, the program explains how a firm's cost
of capital is calculated and applied.
Advanced Financial Management
Enhancing and expanding on the use of tools analyzed during Financial Management I, this course includes the description,
composition and analysis of the financial structure of business organizations, the aim being to optimize this structure
using different financial tools and selecting the most appropriate funding methods (share issue, bond issue, external
debt, etc.). Dividend policy is covered as well. The course ends with a comprehensive application of all financial concepts
in the context of firm valuation techniques, including other corporate finance issues such as MBOs, LBOs, M&As.
Ec onomic Environment
Economic Environment
The ability to analyze the competitive strengths and weaknesses of economies and their regions is an essential skill for modern
business leaders.Through this course you will acquire a global vision of the workings of economic activity and develop proficiency
in the tools used in country analysis and the study of national and international businessaenvironments.
Focusing on the main indicators of cost, profit, demand, output, inflation and unemployment as well as trade patterns and exchange
rates, you will learn to interpret economic data, to understand and predict the real and nominal impact of these variables and to
understand their role in an analysis of economic environments from a business perspective.
Country Economic Analysis
In a globalizing world economy, firms increasingly operate in many countries simultaneously.The analysis and forecast of particular
economic environments becomes critically important to deciding when and how to invest. Here, you will learn about the institutional
underpinnings and economic dynamics of a broad range of countries, both developed and developing, whilst applying the
knowledge you have gained in the Economic Environment course.
Quantitative Methods
Quantitative Analysis for Business
This course equips you with the knowledge
necessary to identify and tackle business problems
using quantitative tools and simulators. Today's
executive must have a sound working knowledge
of the role of new technologies and be fully
cognizant with the implications of statistical
information when it comes to making informed
decisions for any functional area within an
organization.
Operations
Operations Management
Operations Management is responsible for transforming a
company's business and marketing strategy into a set of processes
that generate the products and/or services that the market
demands, all while increasing the company's competitive
capabilities (cost, speed, quality, innovation, flexibility,
dependability, image). Here, the basic concepts and frameworks
of operations and technology are used to analyze and design
business processes, the objective being to incorporate clients'
wants and needs into products and services.
Supply Chain Management
This course focuses on the supply chain management concept,
models and tools and discusses its implications for operations,
marketing and business strategy. It reviews important issues in
managing, designing and implementing global supply chain
managementastrategies.
Students discuss how to align operations management strategies
with global corporate strategies. You will design competitive
processes and infrastructures in order to provide sustainable
value having acquired the skills needed to understand
competitive capabilities and the opportunities that new
technologies and business models provide.
International MBA
A world of change. A world of opportunities.
Core Courses
International MBA Core Courses 2
Strategic Management
Strategic Management
Challenging you to develop a thorough understanding of the
internal and external factors that shape a firm's ability to create
value, and familiarizing you with tools to analyze industries,
resources and competitive interactions, both on the corporate
and individual business level. Perhaps more importantly, the
course strives to instill a strategic mindset that will enable you
to go beyond simply applying tools to deriving a deep
understanding of competitive behavior.
Advanced Strategic Management
The philosophy of this course is simple: even the best laid
strategies need to be implemented, and it is during
implementation that problems arise.
Here we explore the antecedents and causes of the challenges
and difficulties faced during implementation. You will learn to
integrate concepts and models from the major functional
disciplines while confronting the issues a manager faces in
building successful organizations.
All the class material is structured to help you answer a simple
question: what is to be done, given the circumstances? Or, to
be more specific: what would you do? Through a variety of
related topics (innovation, change, structure, culture, values,
turnarounds, stakeholder management, corporate turnaround
etc.) we prepare you for challenges and triumphs of general
management.
Business, Government, and Society
This course focuses on the increasingly important non-market
environment of business - the political, regulatory, social, and
ecological context in which contemporary global business
operates.
The non-market environment poses significant challenges to
managers, whilst offering tremendous opportunities for the
development of competitive advantage.You will learn to analyze
political environments, discern systematic differences in the
business environment across countries and cultures, and
formulate non-market strategies in a global context.
The course pays special attention to ethical issue and engages
important debates over sustainable development and corporate
social responsibility.
Entrepreneurial Studies
Backed by IE Business School's 30 years of experience in
entrepreneurship, entrepreneurial studies are a cornerstone of
IE's methodology. By placing you in the position of the
entrepreneur, you learn to analyze opportunities, evaluate start-
ups and produce complete business plans. It is this unique kind
of experience that has made IE a global leader in training
business people to set up their own enterprises.
These courses examine potential sources of business ideas,
teaching you how to apply management tools to fledgling
companies, explore the different sources of financing for new
on-line or off-line ventures, analyzes every aspect of the specific
problems encountered during the process of implementing a
business plan. It will also introduce you to the methodology
and objectives involved in drafting a business plan.The courses
are rounded off by the presentation of a pre-project business
plan.
Human Resourc es
Organizational Behavior
This course teaches the concepts that enable a director to
understand the workings of an organization and the behavior
of the groups and individuals within it. The course centers
on issues like communication problems in hierarchical
organizations, the relation between superiors and
subordinates, how to handle interpersonal conflicts, power
and influence, and resistance to change.
Human Resource Management
This course introduces the student to different management
systems within a human resource strategic planning
framework, and within the specific strategy of different
companies. Recruitment and selection, promotion and career
development, objective driven management and
performance-based evaluation, total compensation and
human resource audits are just some of the issues dealt with
during the course.
Tec hnologies
Information Systems
Information Systems (IS) have changed the landscape of
business competition and we are living in the "digital
economy". Appropriate adoption, selection, use and
management of IS is essential to the success of an
organization.
This course focuses on enabling and transforming roles
of IS in creating a long-term vision for the organization in
the digital economy. Covering areas like relationships with
suppliers, public and private clients; and how these
relations are changing due to the effects of fast-developing
new technologies.This course cuts through both the dot-
com hype and the bubble-burst to analyze the real value
created by IT systems, along with the challenges to come
in this new, increasingly competitive environment.
International MBA
A world of change. A world of opportunities.
Core Courses
International MBA Core Courses 3
Marketing Management: Distribution and Communication
This course builds on Marketing I and provides greater depth into two elements of the marketing
mix - Promotion and Place. Promotion refers to the process used by marketers to communicate
information about a marketing offering to customers. In a firm, this is usually accomplished
through many forms of advertising, public relations, and personal selling. Place refers to the
manner by which we make our market offering available to customers - with strategic decisions
about channels of distribution.
Through this course you will sharpen your skills in these key areas.
Marketing Strategy and Planning
This last module teaches you to analyze a marketing problem, and propose and evaluate alternative
solutions; evaluate and prioritize information that influences marketing decisions; take an
integrated perspective of the interaction between the variables of the marketing mix studied
previously with a focus on strategic aspects of marketing; to explore the changing nature of the
marketing function as the company enters into the uncharted waters of international expansion;
and finally, to identify and understand the variables to be considered in the design and successful
implementation of a Marketing Plan.
Information and Control
Financial Accounting
This course equips you with the technical skills needed to glean relevant economic and financial
information on a company, the final aim being to process this information and act accordingly.
Enabling you to prepare, understand and interpret all economic information related to the
company, this course also serves as an introduction to financial analysis.
Cost Accounting
This course teaches you accounting for costs in an organization. You will undertake a detailed
analysis of the main cost systems, with particular emphasis on standard cost systems and on the
introduction of Activity Based Costing: a powerful tool, invaluable to managers, that adds a
strategic component to cost information that is.
Management Control Systems
The objective of this course is to analyze the different elements of management control in a
company, examining interrelations with corporate strategy and structure. This involves a detailed
analysis of the different centers of responsibility, planning and implementation, and of the
treatment of information, teaching you to take informed decisions that permit corrective action
and ensure objectives are met.
Marketing Management
Marketing Management: Fundamentals, Product, and Price
This course introduces you to the basic principles of marketing
management and marketing strategy making. Special emphasis is
placed on the first two elements of the marketing mix - Product
and Price.
You will:
• Analyze a marketing problem and propose and evaluate
alternative solutions
• Evaluate and prioritize information that influences marketing
decisions
• Apply qualitative and quantitative analysis to help solve
marketing problems
• Apply general marketing concepts to new situations.
Key concepts include:the marketing concept,strategic and marketing
planning, situation analysis, segmentation, targeting, positioning,
the marketing mix (4 P's), and relationship marketing.
International MBA
A world of change. A world of opportunities.
doc_279819577.pdf