Integrated MBA in Technical Entrepreneurship

Description
Integrated MBA in Technical Entrepreneurship

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 1 of 40

BHARATHIAR UNIVERSITY, COIMBATORE - 641 046
(For the CPP/COP students admitted from the academic year 2013-14 and onwards)
5-Year Integrated M.B.A in Technical Entrepreneurship
SCHEME OF EXAMINATIONS – CBCS PATTERN

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SEMESTER –I
1.1 I Language-I 6 25 75 100 4
1.2 II English-I 6 25 75 100 4
1.3
III Principles and Practices of Management 5 25 75 100 4
1.4
III Statistics For Management 5 25 75 100 4
1.5
III Interpersonal Effectiveness 6 25 75 100 4
1.6 IV Environmental Studies # 2 - 50 50 2
SEMESTER –II
2.1
I Language-II 6 25 75 100 4
2.2 II English-II 6 25 75 100 4
2.3
III Organisational Behaviour 5 25 75 100 4
2.4 III Quantitative Techniques for Management – I 6 25 75 100 4
2.5 III Introduction to Information Technology 5 25 75 100 4
2.6 IV Value Education – Human rights # 2 - 50 50 2
SEMESTER –III
3.1
III Business Communication 6 25 75 100 4
3.2
III Quantitative Techniques for management – II 6 25 75 100 4
3.3
III Operations Research 6 25 75 100 4
3.4
III Research Methods and Reporting – Project Work and Viva
Voce
6 - - 100* 4
3.5 IV Yoga for Human Excellence # 3 - 50 50 2
3.6
IV Extension activities @ 3 50 - 50 2
SEMESTER –IV
4.1 III Managing Human Capital 6 25 75 100 4
4.2
III Human Resources Management – Project Work and Viva Voce 6 - - 100* 4
4.3 III Manufacturing Management 5 25 75 100 4
4.4
III Financial Reporting and Analysis 5 25 75 100 4
4.5 III Understanding Markets 6 25 75 100 4
4.6
IV General Awareness # 2 - 50 50 2
5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 2 of 40

5-Year Integrated M.B.A (Technical Entrepreneurship)

$ Includes 25% / 40% continuous internal assessment marks for theory and practical papers
respectively.
@ No University Examinations. Only Continuous Internal Assessment (CIA)
# No Continuous Internal Assessment (CIA). Only University Examinations.
* For Project work : 80% Marks & Viva voce : 20% Marks
SEMESTER –V
5.1 III Financial Management for Small and Medium Enterprises 6 25 75 100 4
5.2 III Marketing Practices 5 25 75 100 4
5.3 III Software Development Cycle and Project Management 5 25 75 100 4
5.4 III Services Management 6 25 75 100 4
5.5 III Marketing – Project Work and Viva-Voce 6 - - 100* 4
5.6 IV Extension Activities @ 2 50 - 50 2
SEMESTER –VI
6.1 III Business Processes and Information Systems 5 25 75 100 4
6.2 III Corporate Financial Management 5 25 75 100 4
6.3 III Legal and Regulatory Aspects of Entrepreneurship 5 25 75 100 4
6.4 III Legal approvals for a new business – Project Work & Viva-Voce 5 - - 100* 4
6.5 III Global Supply Chain Management 5 25 75 100 4
6.6 III Strategic Marketing 5 25 75 100 4
SEMESTER –VII
7.1 III Business Analytics and Intelligence 5 25 75 100 4
7.2 III Business Ethics and Corporate Governance 5 25 75 100 4
7.3 III
Market Intelligence
5
25 75 100 4
7.4 III Customer Relationship Management 5 25 75 100 4
7.5 III Business Analytics using Excel - Project Work and Viva-Voce 5 - - 100* 4
7.6 III Organisational Success Through Innovation 5 25 75 100 4
SEMESTER –VIII
8.1 III Practical Training - Project Work and Viva-Voce 20 - - 600*
24
SEMESTER – IX
9.1 III
Launching Global Ventures
6
25 75 100 4
9.2 III Business Plan 6 25 75 100 4
9.3 III Entrepreneurial Leadership 6 25 75 100 4
9.4 III Global Strategic Management 6 25 75 100 4
9.5 III Business Plan - Project Work and Viva-Voce 6 - - 100* 4
SEMESTER – X
10.1 III Disruptive Innovation and Technology 6 25 75 100 4
10.2 III Venture Finance 6 25 75 100 4
10.3 III Managing Turnarounds 6 25 75 100 4
10.4 III Financing your business – Project Work and Viva-Voce 6 - - 100* 4
10.5 III Elective 6 25 75 100 4
TOTAL 5500 220
5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 3 of 40

Electives for X Semester Students can choose any One of the following:

List of Elective papers (Choose Any One)
10.5 Elective A
Managing Diversity
B
Managing Family Business
C
Technology Innovation and Sustainable Enterprise

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 4 of 40

1.1 LANGUAGE–I

The Syllabus for this course will be the same as “Language-I” offered in Semester – I of B.B.A
(Business Administration)

1.2 ENGLISH–I

The Syllabus for this course will be the same as “English-I” offered in Semester – I of
B.B.A (Business Administration)

1.3 PRINCIPLES AND PRACTICES OF MANAGEMENT

UNIT I
Management: Science, Theory and Practice - The Evolution of Management thought
process and the Patterns of Management Analysis - Management and Society : The
External Environment, Social Responsibility and Ethics - Global and Comparative
Management - The Basis of Global Management.

UNIT II
The Nature and Purpose of Planning - Objectives - Strategies, Policies and Planning
Premises - Decision Making - Global Planning.

UNIT III
The Nature of Organising and Entrepreneuring - Organizational Structure:
Departmentation - Line/Staff Authority and Decentralization - Effective Organizing and
Organisational Culture - Global Organising.

UNIT IV
Co-ordination functions in organisations - Human Factors and Motivation - Leadership -
Committees and group Decision Making - Communication - Global Leading.

UNIT V
The System and Process of Controlling - Control Techniques and Information
Technology - Productivity and Operations Management - Overall Control and progress towards
the future through Preventive Control - Global Controlling and Global Challenges.

REFERENCE BOOKS:
1. L.M.Prasad, Principles of management, 7
th
edition, Sultan Chand & Sons, 2008
2. P.N. Reddy, Principles of Business organisation and Management, S Chand & Co Ltd,
2010

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 5 of 40

1.4 STATISTICS FOR MANAGEMENT

UNIT I
Summary Measures - Measures of Central tendency – Relevance of Arithmetic Mean, Median,
Mode, Geometric and Harmonic
Mean in different situations. Measures of Dispersion; Range; standard deviation; coefficient of
variation; Applications to business.

UNIT II
Introduction to probability and statistics – Definitions, types of variables, Organising data.
Basic definitions and rules of probability, conditional probability, Baye?s theorem, and random
variables,

UNIT III
Probability Distributions: Binomial, Poisson, Uniform and Normal, Expected Values, Payoff
Table.
Hypothesis testing – one sample and two sample tests for means and proportions of large
samples, Design of Experiments.

UNIT IV
Sampling Distribution and Estimation – central limit theorem, sampling techniques, Point and
Interval, estimation of population parameters of large samples.

UNIT V
Correlation and Regression – Correlation analysis, estimation of regression line. Time Series
Analysis – Variations in time series, trend analysis, cyclic variations, seasonal variations and
irregular variations. Index numbers.

REFERENCE BOOKS

1. K. Subramani, A.Santha – Statistics for Management, Second Edition, Scitech
Publications, 2011.
2. T.N. Srivatsava, Shailaja Rego – Statistics for Management, The McGraw-Hill
Companies, 2011

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 6 of 40

1.5 INTERPERSONAL EFFECTIVENESS

UNIT I
History of OB - Evaluation, challenges & opportunities, contributing disciplines, management
functions and relevance to OB. Foundations of individual behaviour– ability – learning -
personality, perception, learning, values, attitudes, motivation

UNIT II
Personality - determinants - structure, behaviour, assessment, psycho-analytical social learning,
job-fit, trait theories. Attitudes - relationship with behaviour, sources, types, consistency, work
attitudes. Values - importance, sources, types. Perception - process, selection, organisation
errors, managerial implications of perception.

UNIT III
Learning - classical, operant and social cognitive approaches. Implications of learning on
managerial performance. Motivation – early theories, contemporary theories, implications for
performance and satisfaction.

UNIT IV
Conflict –definition, transitions in conflict - functional vs. dysfunctional conflict – the conflict
process - management, levels, sources, bases, conflict resolution strategies, conflict
management techniques - negotiation.

UNIT V
Emotions and emotional intelligence as a managerial tool. Implications of EI on managers and
their performance. Stress - nature, sources, effects, influence of personality, managing stress.
Assertiveness – definition, techniques.

REFERENCE BOOKS

1. Robbins et. al, Organisational Behaviour Prentice Hall India 13th Edition, 2008
2. Umasekaran, Organisational Behaviour, Tata McGraw Hill, 2004

1.6 ENVIRONMENTAL STUDIES

The Syllabus for this course will be the same as “Environmental Studies” offered in Semester –
I of B.B.A (Business Administration)

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 7 of 40

2.1 LANGUAGE–II

The Syllabus for this course will be the same as “Language-II” offered in Semester – II of
B.B.A (Business Administration)

2.2 ENGLISH–II

The Syllabus for this course will be the same as “English-II” offered in Semester – II of
B.B.A (Business Administration)

2.3 ORGANISATIONAL BEHAVIOUR

UNIT I
Organizational structure and design: strategy and goals of organizations; basic attributes of
organizations, organizing and co-coordinating work, - different types of organizational design
based on nature of business.

UNIT II
Group dynamics and teamwork - how groups work, groups in organizations, stages of group,
foundations of group performance, decision making in groups. Teams and teamwork, team
building, improving team processes, teams in the high performance workplace.

UNIT III
Leadership: Theories and practice - trait, behavioural, contingency theories. Transformational
leadership. Power and politics: power and influence, power. Formal authority and obedience
empowerment, organizational politics – political behaviour in organization.

UNIT IV
Organisational culture, understanding organisational cultures, managing organisational culture,
and organisational development: nature scope objectives and intervention strategies

UNIT V
Organisational Behaviour responses to Global and cultural diversity, challenges at international
level, difference between countries, challenges of workforce diversity and managing diversity
cases.

REFERENCE BOOKS:

1. Stephen P. Robbins, Timothy A. Judge, Neharika Vohra - Organisational Behaviour
14th Edition ;, Pearson 2011
2. Kavita Singh - Organisational Behaviour: text and cases, Pearson, 2010

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 8 of 40

2.4 QUANTITATIVE TECHNIQUES FOR MANAGEMENT – I

UNIT I
Notion of constants, variables and functions; linear and non-linear functions: Simplify and
Evaluate Algebraic expressions, Create Mathematical business models for real world situations,
Translate word expressions to algebraic expressions, Calculate simple and compound interest,
determine monthly payments, interest and principal portions in future values.

UNIT II
Linear equations, Systems of linear equations, Formulating Business problems, Solving
systems of linear equations using Cramer?s Rule.

UNIT III
Functions in economics and commerce, Demand function - Supply function - Cost function –
Revenue, function - profit functions; Break-even analysis; slope and its relevance for marginal
analysis. Maximum and minimum of non-linear functions using graphs.

UNIT IV
Limits and continuity of functions, derivatives of functions as a rate of change. Rate of
change of a quantity - Related rates of change. Derivative as a measure of slope. Techniques
and rules of differentiation, Applications in computing marginal costs and revenue.

UNIT V
Increasing and decreasing functions - Sign of the derivative -Maximum and minimum values
using differentiation- Local and global maxima and minima. Applications in revenue and
profit maximizations.

REFERENCE BOOKS

1. Sundaresan and Jayaseelan - An Introduction to Business Mathematics, S.Chand &
Company Ltd., 2011
2. P.R.Vittal - Business Mathematics, Third Edition, Margham Publications, 2009
3. Qazi Zameeruddin, Vijay K Khanna and SK Bhambri – Business Mathematics, Second
Edition, 2010

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 9 of 40

2.5 INTRODUCTION TO INFORMATION TECHNNOLOGY

UNIT I
Computers & Internet; Hardware and peripherals; Operating Systems; System Software;
Application Software
Software used in business – Accounting, Inventory, Purchase, Sales, Human Resource
Management, Production system

UNIT II
Networking fundamentals; Introduction to LAN and WAN; Various Network Protocols and
topology; network planning and implementation
Introduction to Internet; Internet and Intranet; World Wide Web; Web browsers; Search
Engines; FTP; Internet connection and security

UNIT III
Enterprise Resource Planning (ERP); Importance of ERP in business environment; How ERP
can improve efficiency in a business environment; Popular ERP applications; Infrastructure
and Implementation Planning; Migration planning for existing applications

UNIT IV
E-Commerce; Introduction to e-Commerce; Application of e-Commerce for various systems
and industry; Infrastructure and Implementation planning; security aspects
Security; Importance of security in Internet applications; Virus; Cyber attack and hacking;
security protection and applications; Encryption

UNIT V
Database Management System; Types of databases; normalization; tables and records; data
types; types of indexes; SQLs basics; querying records from a table using SELECT
Cloud computing; Pros and cons of hosting applications in cloud; cloud computing platforms
and architecture
Virtualization; benefits of virtualization; popular virtualization platforms

REFERENCE BOOKS:
1. Turban Rainer, Introduction to Information Systems: Enabling and Transforming Business,
2
nd
Edition
2. Alexis Leon, ERP Demystified, Second Edition, Tata McGraw Hill (2011)
3. James O?Brien, Ramesh Behl, Management Information Systems 9
th
Edition (2009)
4. Ravi Kalkota, Frontiers of Electronic Commerce 1
st
Edition, Pearson (2002)
5. Cloud Computing: A Practical Approach 1
st
Edition by Robert Elsenpeter, Tata McGraw
Hill, 2009

2.6 HUMAN RIGHTS

The Syllabus for this course will be the same as “Human Rights” offered in Semester – II of
B.B.A (Business Administration)

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 10 of 40

3.1 BUSINESS COMMUNICATION

UNIT - I
Communication as a process; components of the process; Barriers to communication and ways
of overcoming the barriers. Characteristics of effective and ineffective communication.

UNIT - II
Techniques and Aids for effective listening/reading; How to use language effectively:
dimensions of clarity; precision; brevity; tone. Basics of effective business writing.

UNIT - III
Effective letters: Responding to queries / complaints; unsolicited sales appeal; internal memos;
brochures and fliers; communication to formal authorities;

UNIT - IV
Effective reports; types of reports; components of a report: structure; presentation. Use of
tables, charts, graphs for effective presentation of information in reports

UNIT - V
Speaking effectively: interpersonal situations; public speaking; Effective presentations.
Conducting meetings/conferences. Recording proceedings and minutes. Facing interviews and
participating in group discussions effectively.

REFERENCE BOOKS

1. Rajendra Pal Korahill, “Essentials of Business Communication”, Sultan Chand & Sons,
New Delhi, 2006.
2. Ramesh, MS, & C. C Pattanshetti, “Business Communication”, R.Chand&Co, New
Delhi, 2003.
3. Rodriquez M V, “Effective Business Communication Concept” Vikas Publishing
Company ,2003.

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 11 of 40

3.2 QUANTITATIVE TECHNIQUES FOR MANAGEMENT – II

UNIT I
Applications of Differentiation – Maximization of areas and volumes for simple geometric
objects; Deterministic Business Models – Optimal pricing for profit maximization, Simple
Inventory Model, Equipment Replacement Problem.

UNIT II
Integration – Integrals as anti-derivatives, fundamentals and properties of definite integrals,
geometrical representation of definite integral as area under a curve.

UNIT III
Simple rules of integration; Methods of Integration – Integration by Substitution, Method of
partial fractions, Integration of exponential functions.

UNIT IV
Integration by parts; Simple applications of integration in geometry – finding area under a
curve, finding area between a curve and a straight line, finding area between curves

UNIT V
Applications of integration in business and economics – determining average and total cost
functions, evaluating producer and consumer surplus; Economic lot size formula.

REFERENCE BOOKS:
1. Sundaresan and Jayaseelan - An Introduction to Business Mathematics, S.Chand &
Company Ltd., 2011
2. P.R.Vittal - Business Mathematics, Third Edition, Margham Publications, 2009
3. Qazi Zameeruddin, Vijay K Khanna and SK Bhambri – Business Mathematics, Second
Edition, 2010

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 12 of 40

3.3 OPERATIONS RESEARCH

UNIT I
Decision Theory – Objectives, Strategies and Decision Pay-off. Decision Models.
Rules/Techniques for decision-making. Use of Marginal Analysis, Comparative Decision
Model, Limitations.

UNIT II
Introduction to Operations Research - Meaning - Scope – Models - Limitation. Linear
Programming – Problem Formulation – Application in Management decision-making,

UNIT III
Linear Programming Tools. Transportation and Assignment Problems Integer Programming ,
0-1 Programming. (Simple Problems Only) Introduction to non-linear programming
/simulations.

UNIT IV
Queuing Theory – Simple Queuing models and problems, Limitations of Queuing Theory.
Exposure to use of simulations

UNIT V
Network Analysis CPM:Meaning and Objectives, Significance, Limitations, Activity Floats,
Slack. Resource Allocation and Leveling. Time-Cost Trade-offs. PERT: Calculating
probability of Completions, PERT as a control device. Similarities and Dissimilarities between
CPM and PERT. Awareness of software for Network Analysis.

REFERENCE BOOKS
1. Kanti Swarup, Gupta P.K, Operations Research, 15
th
Edition, Sultan Chand & Sons,
2010.
2. C.R. Kothari, An Introduction to Operational Research, Third Edition, Vikas Publishing
House, 2010.

3.4 RESEARCH METHODS AND REPORTING – PROJECT AND VIVA-VOCE

3.5 YOGA FOR HUMAN EXCELLENCE

The Syllabus for this course will be the same as “Yoga For Human Excellence” offered in
Semester – III of B.B.A (Business Administration)

3.6 EXTENSION ACTIVITIES - Community work

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 13 of 40

4.1 MANAGING HUMAN CAPITAL

UNIT I
Human Resource Management and its responsibilities; Strategic Human Resource
Management; How to leverage HR department for sustainable competitive advantage;
Organizational structures; Role of HR Managers; Latest trends in HR Function

UNIT II
Recruitment - Importance of hiring right resource for a role; various methods of identifying
potential resources; tools and technology used in sourcing and storing profiles; writing clear
job descriptions; Staffing - Requirement planning and forecasting; Interviewing and Selection;
various testing and selection methods; effective interviewing techniques; common interviewing
mistakes; leveraging technology for interviewing; importance of diverse workforce and
benefits

UNIT III
Training and Developing people; New employee induction; identifying the right training;
Various training methods and techniques; Career planning & development; Effective methods
for training senior management; Growing Managers - Introduction; Styles of management;
coaching and mentoring; Globalization and its impact on business and HR strategies; key
factors for success

UNIT IV
Performance Appraisal and growth - performance appraisal methods; Appraisal discussions;
Management by Objectives (MBO) approach in appraisal and promotion
Compensation and Incentives: Basics of compensation; various criteria used to calculate
compensation; various compensation models; Incentives for employees and senior management
Benefits - Different types of benefits – Statutory benefits – Benefits to build employee
commitment

UNIT V
Employee Rights and security: Role of Unions in work place (Pros and cons); Collective
bargaining; Grievance handling; managing layoffs and separation; labour legislations;
Importance of employee health; Methods of evaluation for HR function
Employee information management systems: Record keeping; software used; archiving and
purging of records

REFERENCE BOOKS:
1. Gary Dessler, Fundamentals of Human Resource Management: Content, Competencies
and Applications, Pearson (2010)
2. Peter Dowling, Marion Festing, Allen D. Engle, International Human Resource
Management 5
th
Edition, South Western (2012)
3. Dr. R.Venkatapathy & Assissi Menacheri, Industrial Relations & Labour Welfare,
Adithya Publications, Coimbatore
4. Robert L.Gibson and Marianne H.Mitchell, Introduction to Counseling and
Guidance, 7
th
Edition, PHI Learning (2009)

4.2 HUMAN RESOURCES MANGEMENT – PROJECT WORK AND VIVA-VOCE
5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 14 of 40

4.3 MANUFACTURING MANAGEMENT

UNIT I
Elements of operations management; introduction to various production and operational
functions such as planning, design, production, maintenance, purchase and inventory, logistics,
operations strategy – Importance of P&OM in the value chain.

UNIT II
Various types of production systems; location of the plant – influencing factors; plant layout –
influencing factors and types; process layouts, product layouts, assembly line; lean
manufacturing techniques – principles, characteristics and benefits

UNIT III
Production planning and control; sequencing and scheduling principles; inventory control;
materials management; purchase and inventory control– influencing factors, inventory carrying
costs

UNIT IV
Productivity – work measurement, time study, method study and ergonomics; outsourcing;
supply chain management; just-in-time – concepts, advantages and implementation; logistics.

UNIT V
Total quality management – quality in various aspects of business; various tools and analysis
used in current business environments; maintenance management – breakdown, preventive,
total productive maintenance (TPM), planning, maintenance engineering and reporting; Future
directions of production and operations management;

REFERENCE BOOKS

1. B Mahadevan - Operations Management – Theory and Practice, Pearson Education, 2010.
2. J P Saxena - Production and Operations Management; 2
nd
Edition, Tata Mcgraw Hill,
2009.
3. S N Chary - Production and Operations Management; 4
th
Edition, Tata Mcgraw Hill, 2010.

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 15 of 40

4.4 FINANCIAL REPORTING AND ANALYSIS

UNIT I
Financial statements : Objectives and uses-Basic accounting concepts: The Balance Sheet-
Basic accounting concepts :The Income Statement- Contents of Financial Statements -
Formats of presentation of financial statements: Statutory requirements and practices by
companies- Financial reporting practices of different forms of organizations.
UNIT II
Understanding Financial Statements- Auditors? opinion, Notes to Financial Statements -
Segment Reporting- Full Disclosure –comparative statements –Management Discussion and
Analysis -Accounting Policies- Corporate annual reports of Indian companies: An over view-
Characteristics of Quality Financial reporting - Seven deadly sins of financial reporting –
IFRS and its implications for companies.
UNIT III
The Cash Flow Statement-Purpose-sources and uses of cash- Preparation of cash flow
statement- Cash flow from Operations- Cash flow from Investment activities- Cash flow from
financing activities - Role of depreciation – Analysis and interpretation of cash flow statement-
Cash realization ratio-cash flow coverage ratio-free cash flows.
UNIT IV
Financial Statement Analysis: Meaning and objectives, Tools and techniques of financial
statement analysis - Financial Ratio Analysis- Liquidity ratios, Profitability ratios, turnover
ratios, and market test ratios- Relating the ratios: The Du Pont System- Bench marks for
comparison
UNIT V
Financial statements forecasting- Effect of changes in accounting principles – sustainable
earnings – recurring vs nonrecurring – operating vs non- operating – continuing vs
discontinued - Effect of discontinuing operations – comprehensive income – revenue
recognition – various forms of sales growth – internally-generated growth, growth from
acquisitions
REFERENCE BOOKS:
1. Anthony,Robert N., et. Al, : Accounting – Text and Cases, Eleventh Edition(2003), Tata
MC Graw Hill Publishing Company Ltd. , New Delhi.
2. Fraser,Lyn M, : Understanding Financial Statements. Ninth Edition,(2010) PHI Learning
Private Ltd, NewDelhi.
3. Gibson, Charles H, Analysis of Financial Statements, Cengage Learning, (2009), New Delhi
4. Black, Geoff, Applied Financial Accounting and Reporting, Oxford University Press,(2004),
NewDelhi.
5. Jawahar Lal,Corporate Financial Reporting: Theory and Practice, Taxmann Allied Services
(P)Ltd. (2005), NewDelhi.
6. Miller, Paul B.W and Paul R Bahnson : Quality Financial Reporting ,Tata McGraw Hill
(2005), New Delhi.
7. SN Maheshwari - Principles of Management Accounting, Sultan Chand and Sons (2006),
New Delhi.

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 16 of 40

4.5 UNDERSTANDING MARKETS

UNIT I
Understanding Markets - Meaning, Nature and Scope -Techniques - application in marginal
analysis and optimization – tools of decision science

UNIT II
Theory of demand – Essentials of demand – law of demand, Demand function – Demand
Decision - Demand analysis - meaning , determinants and types of demand - elasticity of
demand, demand forecasting –components of demand – methods of demand forecasting

UNIT III
Supply - Meaning, determinants - Concept of clearing the marketing – Equilibrium price –
Economies of Scale – concept – capital and operating cost - laws of returns to scale

UNIT IV
Market Structure - implications to marketing decisions – monopoly, oligopoly and competitive
markets– implications to pricing and output decisions – Government regulations and pricing, ,
Monetary Policy, National Income – Unemployment, Poverty.

UNIT V
Marginal Productivity theory and demand for factors; The theories of factor pricing
Marginal Productivity Theory – Rent – Ricardian Theory of Rent – Wages – Real and
Nominal Wage – Theory of Wages, nature of supply of factor inputs

REFERENCE BOOKS

1. AHUJA .H.L. – Business Economics, S.Chand & Co, New Delhi,2004.
2. M.L.Trivedi - Managerial Economics – Theory and Applications Tata Mc Graw Hill,
2002.
3. Shaikh Saleem, Jayadev Sahu – Business Environment, Dorling Kindersley, 2012

4.6 GENERAL AWARENESS

The Syllabus for this course will be the same as “General Awareness” offered in
Semester – IV of B.B.A (Business Administration)

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 17 of 40

5.1 FINANCIAL MANAGEMENT FOR SMALL AND MEDIUM ENTERPRISES

UNIT I
Small and Medium Enterprises – Introduction – Financing the SMEs – business life cycle –
Start –up, early growth, take-off, maturity – Finance Gap –Sources of financing: debt financing
– equity financing – convertible loans.– Bank borrowings, Bill financing – factoring of
receivables ,loans from finance companies –Stock Exchange Platform for SME stocks.

UNIT II
Working Capital concept – Current assets-current liabilities-Net working capital- Operating
cycle-cash cycle- forecasting the working capital requirements –Working capital policies-
adequacy of working capital – determinants of working capital – cash management models

UNIT III
Managing Inventory-types of inventory-inventory costs-Inventory control system- Managing
payables-cost of open account trade credit-trade credit involving discounts- Managing short
term borrowings: types of borrowing-collateral for borrowing-cost of borrowing- Banker –
SME relationship

UNIT IV
Cost of Capital – approach to measuring cost of capital – Capital budgeting –Payback period-
Accounting rate of return-Net present value.

UNIT V
Venture Capital- venture investment process- seed funding-crowd funding – angel investors –
forms of venture capital investment- structure of the funds- corporate investors, bank equity

REFERENCE BOOKS:
1. Ciaran Mac an Bhaird - Resourcing Small and Medium Sized Enterprises
2. Verlag Berlin Heidelberg, A financial growth life cycle approach, Springer - 2010
3. Khan and Jain - Management Accounting 5
th
Edition, 2010
4. I M Pandey - Management Accounting: 2009
5. Smith, Keith V, Guide to Working capital Management, McGrawHill Book Company
(1979), NewYork.
6. Stancill, James McNeill, Entrepreneurial Finance for New and Emerging Business,
Thomson South Western (2004)
7. Adelman, Philip J and Alan M Marks, Entrepreneurial Finance, 5th edition, Prentice
Hall- Pearson (2009) New Jersey.

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 18 of 40

5.2 MARKETING PRACTICES

UNIT I

Marketing Concepts – approaches to marketing – core concepts of marketing – marketing
process- functions of marketing - Marketing Mix – Four P?s of marketing – Its significance in
the competitive environment – product and product line – product mix – product life cycle –
managing the product in product life cycle

UNIT II
Market segmentation – bases for market segmentation of consumer goods, industrial goods and
services – market targeting and position strategies

UNIT III
Pricing – importance – methods – objectives – factors - Market evaluation and controls – types,
processes, obstacles to marketing control – Different types of Pricing – with objectives

UNIT IV
Physical Distribution – importance and role of distribution in marketing - introduction to
various channels of distribution – promotion tools – sales promotion, advertising, personal
selling, direct marketing and online marketing as promotion tools

UNIT V
New Product introduction – fundamentals of market intelligence – New Product decision
process – types of new products – test marketing of a new product, packaging – purpose, types
- marketing audit and marketing ethics

REFERENCE BOOKS:
1. Philip Kotler - Marketing Management, 14
th
Edition 2011
2. VS Ramasamy & S. Namakumari - Marketing Management: Planning, Implementation
and Control: Global Perspective Indian Context, Macmillan India, 2007

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 19 of 40

5.3 SOFTWARE DEVELOPMENT CYCLE AND PROJECT MANAGEMENT

UNIT I
Concepts and Issues in Software Design and Development; Various aspects of software
development; Identifying the need and feasibility; Evolution of programming languages;
Social, legal and ethical issues
Software Development Life Cycle; Benefits; Phases; Waterfall model; Rapid Application
Development model; Agile Model

UNIT II
Requirements gathering; Feasibility Analysis and requirement gathering; techniques;
Challenges
Software Project Estimation; Importance of estimation; estimation methods

UNIT III
Software Design process; Logical & Physical Design; Database design using ER Model -
Client-Server Application design; User Interface Design; Usability design; Web Application
Design; Handheld Application Design
Software Programming; High level Programming language; Low level Programming
languages; Criteria for choosing a programming language; Applications and frameworks used
for building applications;

UNIT IV
Software Quality Assurance; Importance of testing; Black box and white box testing;
Automation testing; Key differences in testing desktop based applications, Web applications
and mobile applications; Quality metrics

UNIT V
Managing software projects; Project Planning; Importance of estimation and budgeting;
Scheduling; Resource Planning; Tracking execution; risk management; managing global
projects
Software Implementation; Hardware and infrastructure requirement planning; Backup
planning; Disaster recovery; Security; migration planning

REFERENCE BOOKS

1. Jeffrey L Whitten, Lonnie D. Bently, System Analysis and Design Methods 7
th
Edition, Tata
McGraw Hill(2006)
2. Roger S. Pressman, Software Engineering, McGraw-Hill, 7
th
Edition (2010)
3. Mike Cotterell, Rajib Mall, Bob Huges – Software project management 5
th
Edition, Tata
McGraw Hill (2011)

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 20 of 40

5.4 SERVICES MANAGEMENT

UNIT I
Services Management: distinctive characteristics; non-inventorial nature of services; customer
as part of raw material for some services; implications; service quality: integrated gaps model;
customer behavior, expectations and perceptions in services;

UNIT II
Service recovery; service design & development; physical evidence and the servicescape;
service innovations; customer-defined service standards; customers? role in service delivery;
employees? role in service delivery; delivering service through intermediaries and electronic
channels

UNIT III
Managing demand & capacity; capacity planning; pricing policies for services; integrated
services marketing communications; strategies for demand management; building customer
relationships.

UNIT IV
HR dimensions in the management of services; role of employees as the last connection
between customer and organization; implications to the profile and training of employees;
performance measurement; outsourcing considerations.

UNIT V
Focus on Indian IT – ITES, BPO Industry, Health Care Services, Hospitality Services; Case
studies.

REFERENCE BOOKS:
1. Glenn Bassett, Operations Management for Service Industries: Competing in the
Service Era
2. James A. Fitzsimmons, Mona J. Fitzsimmons, Services Management, fifth edition
3. Valarie A Zeithaml et al, Services Management, 5
th
Edition

5.5 MARKETING – PROJECT WORK AND VIVA- VOCE

5.6 EXTENSION ACTIVITIES – Community work

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 21 of 40

6.1 BUSINESS PROCESSES AND INFORMATION SYSTEMS

UNIT I
Introduction – Definition of a Business Process, Understanding Business Processes, Common
business processes in an organization, Need for Business process improvement. Introduction to
Information Systems - definition - features - steps in implementation of MIS - Need for
information-information system for decision making
UNIT II
Supply-side business processes, Sourcing, Procurement planning and processing, Supplier and
procurement analysis, Supply Chain Management Systems (SCM)

UNIT III
Demand-side processes, Customer account management, Customer Relationship Management
Systems (CRM), marketing and sales Order fulfillment

UNIT IV
Support-side processes, Services, Customer project planning, Customer project execution,
Accounting and Financial Processes and their integration with other business processes

UNIT V:
Integration of all processes in an organization - Apply business process innovations introduced
by latest technologies – cloud computing ("Software-as-a-service") and mobile technologies -
hands on experience on commercially available enterprise system.

REFENCE BOOKS

1. Kenneth C. Laudon, Jane P. Laudon, Management Information Systems – Managing the
Digital Firm, 12
th
Edition, Printice Hall, 2012
2. R. Radhakrishnan and S. Baasubramanian, Business Process Reengineering, PHI
Learning, 2010.
3. Rahul V Alterkar-Supply Chain Management-Concepts and Cases, Prentice Hall of
India, 2005.
4. Paul Green Berg-Customer Relationship Management -Tata Mc Graw Hill, 2002

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 22 of 40

6.2 CORPORTATE FINANCIAL MANAGEMENT
UNIT I
Financial Management: Meaning and Objectives-Functions of Financial Management-Finance
Vs. Other functions in the organization- Duties and responsibilities of a CFO- Shareholder
wealth Maximization objective –Agency Theory- Structure of the Financial System- Financial
Planning and Forecasting.
UNIT II
Time Value of Money concepts: Future Value, Present Value, Compounding and discounting-
Capital Budgeting –Cash flows-Methods of Evaluating Capital Expenditure Proposals:
Payback, ARR, NPV and IRR-capital rationing-Risk adjusted capital budgeting techniques.

UNIT III
Computation of cost of capital: cost of debt, cost of preference shares, cost of Equity: Different
Methods-computation of cost of retained earnings, and weighted average cost of capital.
Capital structure Planning- EBIT – EPS analysis- Trading on Equity-Leverages: Operating
Leverage, Financial Leverage and Total Leverage- Factors affecting Capital Structure

UNIT IV
Dividend Fundamentals- Payment of Dividend: Procedural and Legal framework-Dividend
Models-Types of Dividend Policies-Factors affecting Dividend Policy-Other forms of
dividends; Bonus shares, stock splits, share buyback

UNIT V
Working Capital Management –Trade off between profitability and risk- Need for working
capital – determinants of working capital-operating cycle- estimation of working capital
requirements – Management of Cash, cash budgets, Management of Receivables-Management
of Inventories

REFERENCE BOOKS:
1. Pandey, I M., - Financial Management, 2009
2. Khan & Jain - Financial Management, 2011
3. Chandra, Prasanna- Financial Management, 2011
4. Gitman, Lawrence J: principles of Managerial Finance, 11
th
edition, Pearson Education
(2008) NewDelhi
5. Brigham &Houston: Fundamentals of Financial Management, 10th edition, South Western
Publishing
6. Aswath Damodaran: Corporate Finance: Theory and Practice, John Wiley &Sons Inc. (1997)
New York.

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 23 of 40

6.3 LEGAL AND REGULAGTORY ASPECTS OF ENTREPRENEURSHIP

UNIT I
Introduction to regulatory requirements of starting a business – contracts – entering into
contracts – registering a company / partnership firm with the Registrar of Companies –
understanding the documents required to be submitted to the RoC – approvals required from
other agencies to start a business – Field Study and Collect all information from different
agencies by self learning

UNIT II
Introduction to the legal dimensions of business – foundations of legal environment of business
– introduction to law of fiduciaries – elements necessary for binding contract – intellectual
property rights – patenting inventions and processes to erect barriers to entry, reduce costs and
generate revenues – protecting tacit knowledge – copyrighting works – creating brand equity
through use of trademarks

UNIT III
Laws relevant to human resources – employment and wrongful termination – employment –
discrimination and harassment- recent laws enforced – regulatory approvals and registration
with government bodies pertaining to human resources - PF, ESI and Workmen Compensation
Act – Factory act and Industrial disputes Act.

UNIT IV
Legal aspects of raising venture capital – state laws and regulations governing securities
offerings – potential liability for securities fraud, insider trading – how to get listed in stock
exchange – field study

UNIT V
General principles of taxation – Direct and Indirect Taxes – Tax evasion – avoidance, causes
and remedies; Computation of Income – Capital Gains – VAT – provisions and exemptions;
Excise Duty – Objectives and exemptions – Customs duties – levy of import and export duties.

REFERENCE BOOKS:
Don Mayer, Daniel Warner, George Siedel and Jethro K. Lieberman - Business Law and the
Legal Environment, 2011

6.4 LEGAL APPROVALS FOR A NEW BUSINESS – PROJECT WORK AND VIVA-VOCE
5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 24 of 40

6.5 GLOBAL SUPPLY CHAIN MANAGEMENT

UNIT I
Introduction- Supply Chain Management – Development Chain – global optimization –
evolution of SCM- managing uncertainty and risk – Forces of global supply chain – global
market force- technology force – Global cost force – Political Force

UNIT II
Risk of global Supply Chain – Speculative Strategies, Hedge strategies, flexible strategies,
requirements for global strategy implementation, advantages of global supply chain, supply
chain security -

UNIT III
Issues in Global Supply chain Management – International Vs. Regional Product – Local
autonomy Vs. Control logistics – importing and exporting, main forces, barriers – Supply chain
integration – functional products – innovative products – efficient supply chains – responsive
supply chains – agile supply chains

UNIT IV
The Global Supply chain – performance cycle length, operations, system integration, alliances,
views of global logistics - direct shipment distribution – intermediate inventory storage point-
transshipment – framework for strategic alliances- third party logistics – Outsourcing benefits
and risks – procurement strategies – E-procurement

UNIT V
Supply chain – Strategies – Green Supply Chain indicators, strategic, tactical, operational –
Supply chain in Information Technology – business processes – supply chain IT innovations –
technology standards – RFID - SOA

REFERENCE BOOKS:
1. Sunil Chopra and Peter Meindl - Supply chain management, (PHI) 2007
2. David J. Closs - Logistical Management Donald J.Bouersox , (TATA Mc Graw Hill)
2007
3. Levi, David, Kamisnsky, Philip, Edith - Designing and managing the supply chain:
Concepts, Strategies and Case Studies, 3
rd
Edition, Irwin/McGraw Hill 2003

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 25 of 40

6.6 STRATEGIC MARKETING

UNIT I
Business Strategy - the strategic role of marketing strategies, corporate strategic decisions,
business strategies and marketing implications

UNIT II
Environmental Analysis, industrial analysis, competitive analysis, internal and customer
analysis, differentiation and positioning strategies, obtaining strategic competitive advantage,
marketing strategies for new market.

UNIT III
Marketing of Services - meaning - nature of services -
Relationship marketing - Concept of a brand – Branding – Co-branding – creating a brand

UNIT IV
Marketing strategies for growth market, marketing strategies for mature and declining markets,
marketing strategies for consumer goods firms, service firms and industrial firms – different
types of marketing – direct marketing – network marketing – affiliate marketing

UNIT V
Global marketing strategies, implementing and controlling marketing strategies
Social Media Marketing – information, communication, technology in marketing – events as
platforms for marketing

REFERENCE BOOKS:
1. Philip Kotler - Marketing management, 2009
2. Ashok Ranchhod, - Marketing Strategies: A Contemporary Approach, Pearson 2011

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 26 of 40

7.1 BUSINESS ANALYTICS AND INTELLIGENCE

UNIT I
Business Analytics (BA) - What does Analytics mean?; What to expect from Analytics?; When
do we need Analytics? Where to and where not to use Analytics; Combining art and science;
various software and tools used for BA

UNIT II
Components required to put BA to work – High-quality Data; Enterprise Orientation;
Analytical Leadership; Strategic Targets; Good Analysts
Development and Deployment of Information at functional level - Establishing new Business
Process; Optimizing existing business model; Which business process to start with? Corporate
Performance Management (CPM)

UNIT III
Embedding Analytics in Business Process; Building Analytical Culture; Reviewing business
comprehensively to meet challenges along the way
Introduction to Data Warehouse (DW); Architecture and process in DW; Tips and techniques
in DW; Software and tools used for building Data Warehouse

UNIT IV
Introduction to Business Intelligence (BI); Benefits of using BI; Various software used in BI;
Centralized and decentralized organizations; Tasks and competencies; What is the right time to
establish BI?
Introduction to Data mining; Data mining with target variables; explorative methods; business
requirements; Software and tools used in Data Mining

UNIT V
Assessment and prioritization of BA Projects - How to identify a strategic projects?
Uncovering value creation; How to handle when project over runs? What to do when the
uncertainty is too big? Future trends in BA

REFERENCE BOOKS:
1. Gert H.N. Laursen; Jesper Thorlund - Business Analytics for Managers: Taking Business
Intelligence beyond reporting, John Wiley & Sons (2010)
2. Thomas H. Davenport, Jeanne G. Harris, Robert Morrison - Analytics at work: Smart
Decisions, Better Results 1
st
Edition, Harvard Business School Press (2010)

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 27 of 40

7.2 BUSINESS ETHICS AND CORPORTATE GOVERNANCE

UNIT I
Business Environment – The concept and significance – constituents of business environment –
business and society, business and ethics – social responsibility – Environmental pollution and
control. Business and culture- business and government – political system and its influence on
business – Indian constitution – Directive principles of State Policy

UNIT II

Managing ethics – meaning and types – framework of organizational theories and sources –
ethics and profit. Corporate governance – structure of boards – reforms in boards –
compensation issues – ethical leadership

UNIT III
Globalisation of the economy – trends and issues, politics and environment, MNCs and
Government relationships – introduction to GATT and WTO

UNIT IV
Fiscal policy – central finances and new fiscal policy- direct and indirect Tax structure, VAT,
MODVAT – service tax problems and reforms – Expenditure Tax – Public debts and deficit
financing

UNIT V
Legal environment of business – monopolies – company law, competition act 2002. Foreign
exchange management act – securities and exchange board of India Act – customs and central
excise act – central and state sales tax – consumer protection Act – Patents Act.

REFERENCE BOOKS:

1. Adhikari M - Economic environment of management, 2009
2. Raj Agarwal - Business Ethics, Mc Graw Hill 2004

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 28 of 40

7.3 MARKET INTELLIGENCE

UNIT I
Introduction to Market Intelligence – introduction to market intelligence tools; Nature and
Scope of business research, identification of research problem, research objective, type of
business research, research process, research designs: exploratory, descriptive, experimental
and observational. Planning and formulation of research projects, preparation of questionnaire
and schedules, measurement problem and scaling techniques. Collection of data: Primary and
secondary data. Purpose of research application, types of research reports, structure of research
report.

UNIT II
Hypothesis: meaning –sources – types – formulation research design – types – case study –
features of good design – measurement – meaning – need - errors in measurement – tests of
sound measurement – scaling techniques – meaning – types of scales – scale construction
techniques.

UNIT III
Sampling design – meaning – concepts – steps in sampling – criteria for good sample design –
types of sample designs – probability and non-probability samples. Data collection – types of
data – sources – tools for data collection, methods of data collection – constructing a
questionnaire – pilot study – data processing: coding – editing and tabulation of data – data
analysis

UNIT IV
Test of significance: assumptions about parametric and non-parametric tests. Parametric test –
T-test, F Test and Z test – Non-parametric test – U Test, Sign Test. Multivariate analysis –
factor, cluster, MDS, Discriminant analysis (No Problems)

UNIT V
Interpretation – meaning – techniques of interpretation – report writing: significance – report
writing: steps In report writing – layout of report – types of reports – oral presentation –
executive summary – mechanics of writing research report – precautions for writing report –
norms for using tables, charts and diagrams.

REFERENCE BOOKS:
1. Donald, R. Cooper and Parmela, S,Schindler- Business Research Methods. Tata Mc
Graw Hill 2009
2. Emory - Business Research Methods, 2002
3. Naresh.K Malhotra - Marketing Research; Pearson Education 2010

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 29 of 40

7.4 CUSTOMER RELATIONSHIP MANAGEMENT

UNIT I
Introduction to CRM – Definition – Introducing strategic, operational, analytical and
collaborative CRM – generic models of CRM – relationship – attributes of successful
relationships

UNIT II
Organisational roles and CRM – Strategic roles of CRM – Key Account Management – CRM
Lifecycle – new customer – operational CRM – customer retention – customer development

UNIT III
Data information and Knowledge Management – customer-related databases, technology
platforms, CRM analytics – data warehousing, data marts, data mining – Value based CRM

UNIT IV
Impact on marketing Strategy – Marketing Automation – meaning – marketing CRM
advantages and benefits – MA software functionality – impact on sales strategy – meaning of
sales force automation – advantages and benefits – SFA software functionality – impact of
customer services strategy – meaning of service automation – meaning of customer experience
and customer loyalty

UNIT V
CRM Network – business networks and CRM – social CRM and networking – CRM
Constituency Relationships – supplier, partner, investor, employee – CRM Technologies –
CRM Architecture – Knowledge management – CRM Evaluation – CRM Selection

REFERENCE BOOKS:
1. Buttle, Francis - Customer Relationship Management 2
nd
Edition, Elsevier Publishing,
2009
2. Greenberg, Paul - CRM at the speed of light, Social CRM Strategies, Tools and
Technologies for engaging your customers, Mc Graw Hill, 2010

7.5 BUSINESS ANALYTICS USING EXCEL – PROJECT REPORT AND VIVA-VOCE

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 30 of 40

7.6 ORGANISATIONAL SUCCESS THROUGH INNOVATION

UNIT I
Innovation in business – the big picture – the IQ – Innovation Quotient – Stepping off the cliff
– Establishing environments for creativity – Cycling worlds – Creating the climate – Taking
risks, failing and being OK.

UNIT II
Innovation and organisational success – Innovation as a core business process, Innovation as a
driver of organisational growth – Innovation in the context of Small and Medium Enterprises –
Innovation and Entrepreneurship – Make innovations work for the organisation – Design
organisation for innovation focus.

UNIT III
The creative problem – solving structure – Planning – Task Analysis – Springboards –
Speculative thinking exercise – Imaging, metaphor, analogy and excursion- Journey into
absurdity – Selection of springboards – Idea development – Developmental thinking exercise –
Next steps – Learning from actual experience

UNIT IV
Invention and Innovation – The breakthrough dilemmas – invention: seeing differently –
Innovation: the long road – fostering invention – mentoring and apprenticeship – fostering
innovation – innovative research groups – obstacles to radical innovation – cultures of
innovation – innovation at the crossroads.

UNIT V
Innovation and the market – Idea to Market, Understanding the basic steps: Intellectual
Property Rights (IPR) – Protecting IPR – Patents, Trademarks, Copyrights – Leveraging IPR.
Institutional support for Innovation – funding, mentoring, networking, policy support

REFERENCE BOOKS:
1. Bellon Whittington - Competing through Innovation, Prentice 2006
2. Peter F. Drucker - Innovation and Entrepreneurship, 2012
3. Michael H. Morris, Donald F. Kuratko and Jeffery G Covin - Corporate
Entrepreneurship & Innovation: Concepts, Contexts and Commercialization, 2011
4. John Bessant and Joe Tidd - Innovation and Entrepreneurship, 2011

8.1 PRACTICAL TRAINING – PROJECT WORK AND VIVA-VOCE

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 31 of 40

9.1 LAUNCHING GLOBAL VENTURES

UNIT I
Entrepreneurship – overview of entrepreneurship & the venture value chain – evaluating new-
business opportunities using the launch lens – research & analysis to guide your startup
strategy

UNIT II
An overview of startup finances and sources of investment capital – developing financial
projections – how to forecast expenses and revenue – raising seed financing

UNIT III
The Venture communication pyramid – cohesive communication for startups – examining
sample business plans and executive summaries – venture presentation – elevator pitch –
managing investor due diligence

UNIT IV
The venture value chain and what to expect during the launch stage – imperatives of the launch
stage – managing business risk to enhance success – applying the VQ – legal issues facing
entrepreneurs – building your team – Entrepreneurial Wisdom

UNIT V
Global business Models – high profile start-ups – frameworks to organize business model
decisions – arbitrage of ideas – information flows – Location Choice – factors influencing
choice of location – adjusting business model to resource constraints, structure partnerships in a
multi-country context.

REFERENCE BOOKS:
1. Jeffry A. Timmons, Stephen Spinelli - New Venture Creation 7
th
Edition, Tata Mcgraw
Hill Education (2009)
2. A Sahay and V Sharma - Entrepreneurship and New Venture Creation, Excel Books
2010

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 32 of 40

9.2 BUSINESS PLAN

UNIT I
Business Plan : The Meaning - The „Why? of Business Plan - Basic Parameters - Basic
parameters : Timing of Decisions Undertaken - Project Parameters :The Common
Considerations – Factor of successful business – capital management – eligibility to attract
motivates- financial control – Anticipating change and adaptability.

UNIT II
Business Plan process – Sources of Information – Internet, government sources and statistics –
offline research resources- Library –SBDC?s – Trade and industries association – sources of
market research – evaluating data - Benefits of Market Study - Coverage of Market Study -
Information Sources - Market Demand : A Five Dimensional Concept

UNIT III
Business Plan Components – The Executive Summary – Company Description – Industry
Analysis & Trends – Target Market – Competition – Strategic Position & Risk Assessment –
Marketing Plan & Sales Strategy – operations – Technology Plan – management &
Organization – Community Involvement & Social Responsibility – Development, Milestones
& Exit Plan – The Financials.

UNIT IV
Exploratory –cum-Desk Research (EDR) – Field Interviews: An Essential Skill – Field
Interviews: useful Tips - Product / Service and EDR /DMR – Detailed Market Research (DMR)
– Other Methods – Analysis of Information - Need for Judgments – Soft Drink Illustration –
Errors and Precautions – Manufacturing Process – Sources of Technical Know-how -
Reassurance on Manufacturing Process – Plant and Machinery – Supplier Identification –
Interaction with Suppliers – Supplier Selection - Tips on Supplier – transaction.

UNIT V
The Lay – out – Built-up Area – Raw materials - Packing – Land Requirement – Utilities –
Manpower – Search for Location: Reasons – Selection Criteria-Information Sources – Location
/ Site Selection - Purpose of Financial viability – Financial viability : Meaning – Project Cost –
Avoid Differences with Loaning Agency – Working Capital and Working Capital Margin -
Assessment of Working Capital Requirement – Working Capital Assistance. Capacity
Utilization and Income, Expenditure, Profit Estimate – Viability Test – profitability –Cash
Flow Estimate – Risk Analysis – Financial Viability: A Recapitulation – Implementation
schedule.

REFERENCE BOOKS:
1. Rhonda Abrams “The Successful business Plan Secrets & Strategies” Prentice
2. Rhonda Abrams “ The business Plan in a day ” Prentice
3. Business plan Preparation –Entrepreneurship Development Institute of India
4. Arthur R. DeThomas Ph.D. and Lin Grensing-Pophal, Writing a Convincing Business
Plan
5. Mike P. McKeever, How to Write a Business Plan

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 33 of 40

9.3 ENTREPRENEURIAL LEADERSHIP

UNIT I
Leadership – Definition – ways of conceptualizing leadership – traits – process leadership –
leadership and power – leadership and coercion – leadership and management – global
leadership attributes – identifying current entrepreneurial leaders and their characteristics –
benefits and risk of assuming a leadership role – identifying the basic skills required of
entrepreneurial leaders

UNIT II
Styles of leadership – authoritarian, democratic and laissez-faire – Trait Approach – Leadership
trait Questionnaire – Skills Approach – Three Skill approach – skills model – Style approach –
Blake and Mouton?s Managerial (Leadership) Grid – Situational Approach – Leadership styles
– universal leadership skills

UNIT III
Creating a Vision – characteristics of a vision – advantages of having project teams in the
workplace – Contingency Theory – situational variables in contingency theory – Path Goal
Theory – leader behaviours – subordinate characteristics – task characteristics – leader-
Member Exchange Theory – leadership making

UNIT IV
Out-group - why do out-groups form – impact of out-groups – Transformational Leadership -
definition – transformational leadership and charisma – Authentic Leadership – Definition –
Approaches to authentic leadership – Team Leadership – team leadership model

UNIT V
Handling Conflict- communication strategies for conflict resolution -Overcoming Obstacles -
Ethics in Leadership – Psychodynamic Approach – Eric Berne and Transactional Analysis –
Sigmund Freud and personality types – Gender and leadership styles – gender and leadership
effectiveness

REFERENCE BOOKS:
1. Peter G. Northhouse - Introduction to Leadership: Concepts and Practice, second
edition, Sage Publications, 2012
2. Peter G.Northouse - Leadership: Theory and Practice, Sixth Edition, Sage Publications,
2013

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 34 of 40

9.4 GLOBAL STRATEGIC MANAGEMENT

UNIT I
Global Strategic Management : Overview – two global scenarios – key challenges facing
managers – defining globalisation – implications for management

UNIT II
Analysing the External Environment – changing external environment – macro environmental
analysis – industry analysis: five forces of competition –strategy and business models –
components of a business model – representing value propositions – understanding the sources
of competitive advantage – competitive dynamics

UNIT III
Corporate responsibility – building sustainable value – creating value for stakeholders -
Strategic positioning and its importance – foreign direct investment – global and multi
domestic industries – positioning strategic choices in a global context

UNIT IV
Need for global marketing – developing a global marketing orientation – targeting what
markets to enter – how to enter target markets – when to enter target markets – why global
sourcing – types of global sourcing – locating global sourcing partners – key success factors for
global sourcing – benefits of global sourcing

UNIT V
Defining Strategic Alliances - Benefits of Strategic Alliances - Alliances in the New -
Competitive Landscape - The Risks of Strategic Alliances - The Causes of Alliance Failure -
Managing Strategic Alliances - Emerging Global Alliances and Partnerships

REFERENCE BOOKS:

1. Pearce and Robinson - Strategic Management.2009
2. Pearce and Richard B Robinson - Strategic Management Formulation, Implementation
and Control; 9
th
edition 2007

9.5 BUSINESS PLAN – PROJECT REPORT AND VIVA-VOCE
5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 35 of 40

10.1 DISRUPTIVE INNOVATION AND TECHNOLOGY

UNIT I
Defining Disruptive Innovation, - Insights into disruptive innovations through analysis of
classic examples – New technology and changed business models as the precursor for
disruptive innovations – Difference between sustaining and disruptive innovations

UNIT II
Identifying Opportunities and Technology– Identifying Non-consumers, Definition of Non-
consumption, Constraints of Consumption – Skill Related, Wealth Related, Access Related,
Time Related; Identifying Overshot Customers, Identifying Jobs to be done

UNIT III
Formulate and Shape the Ideas – Developing Disruptive Ideas, Assessing a Strategy; Building
the Business – Mastering Emergent Strategies, Assembling and Managing Project Teams

UNIT IV
Typical Disruptive Innovation Process - Initially underperforms- Has features a few fringe and
generally new customers value - first commercialized in emerging or niche markets - Steadily
improves in performance until it meets the demands of the mainstream market – Then displaces
the dominant incumbent(s) in the mainstream market – Case Studies

UNIT V
Surviving Disruptive Technologies – Why do great companies succeed? Common causes for
company failure – Meeting current needs of customers, rejection of breakthrough innovations;
managing disruptive technological change

REFENCE BOOKS:
1. Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman - The
Innovator?s Guide to Growth – Putting Disruptive Innovation to work, Harvard
Business School Press, 2008
2. Clayton M. Christensen, The Innovator?s Dilemma, Harvard Business School Press,
1997

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 36 of 40

10.2 VENTURE FINANCE

UNIT I
Introduction to entrepreneurial Finance –Venture Life cycle: development stage, start up stage,
survival stage, rapid growth stage, maturity stage-financing through the venture life cycle; seed
financing, start up financing, first round financing, second round, mezzanine, and liquidity
stage – Financial Planning through out the venture?s life cycle-short term cash planning-
forecasting sales-projected balance sheet-projected income statement-projected cash flow
statement.

UNIT II
Determining capital needs – debt and equity funding alternatives – types of debt – private
placement vs. public placement – raising capital – funding capital equipment or new projects –
lease vs. buy - Debt Financing – Equity Financing

UNIT III
Getting Funded – Seed and Angel Investing - Venture Financing: types, Costs and securities
Laws Considerations. Legal structure of a venture capital financing - Creating and recognizing
venture value – Professional Venture Capital

UNIT IV
New venture financing – Venture capital – current state of the industry – the business - VC vs
the entrepreneur – Angel Financing – bootstrap financing – Intellectual property and strategic
alliances

UNIT V
Venture capital valuation methods– key factors influencing valuation –valuation of revenue
generating firms – multiples – asset valuations – valuing technology companies - mergers &
Acquisitions - Exit and Turn around - IPO

REFERENCE BOOKS:
1. Steven Rogers - Entrepreneurial Finance: Finance and business strategies for the
serious entrepreneur, second edition, The Mc Graw-Hill companies; 2008
2. Charles Woelfel - Financial statement analysis : the investor?s self-study to interpreting
& analyzing financial statements, revised edition; Mc Graw-Hill 1993
3. Leach,J. Chris and Ronald W Melicher: Finance for Entrepreneurs, Cengage
Learning(2006), NewDelhi.
4. Madapati, Ravi S. Venture Capital: Concepts and Cases, The ICFAI University Press,
(2004) Hyderabad

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 37 of 40

10.3 MANAGING TURNAROUNDS

UNIT I
Turnaround – product life cycle and corporate business cycle – organizational
underperformance – stages of organisational decline – Tobin?s Q and Altman?s Z Score –
measuring and benchmarking organisational underperformance

UNIT II
Business turnaround situation – distinguishing a turnaround situation – nature of business
turnarounds – models of business turnaround – current theories of sustainable competitive
recovery – Strategy development – strategy in turnaround – stages of the strategy – core
competence – sustainable advantage

UNIT III
Financial Statement analysis - Ratio analysis – importance of marketing – operating and cash
cycles – normalizing the data – cash flow management – measures of operating cash flows –
mining the financial statements – carrying and shortage costs – cash budgeting – cash crisis and
response – analyzing corporate financial statements – strategies of crisis cash flow management

UNIT IV
Operations improvement – lean and 6 sigma concepts – improvement tool-sets – operations
rationalization – supply chain role in turnaround – the rationale of downsizing – economic
forces driving downsizing – plant closing and the impact – Outsourcing – advantages and
disadvantages – considerations when outsourcing and off-shoring – trends in insourcing and
“on-shoring” -

UNIT V
Corporate financial restructuring – debt and equity options – organisational restructuring –
mergers, acquisitions, divestitures, joint ventures and strategic alliances – valuation
methodologies – bankruptcy as a strategic option – key definitions – features and protections of
bankruptcy – factors when considering the bankruptcy

REFERENCE BOOKS:
1. Tom Lenahan - Turnaround, Shutdown and Outage Management: Effective Planning
and Step-by-Step Execution of Planned Maintenance Operations, 2006
2. Bobby Singh – World Class Turnaround Management, Everest Press, 2000.

10.4 FINANCING YOUR BUSINESS – PROJECT REPORT AND VIVA-VOCE

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 38 of 40

10.5 (A) MANAGING DIVERSITY

UNIT -1
Business - Concepts and Significance - Entry of Multinationals - New Changes in Business -
Innovation of new products - Technological changes – Competition in Business - Social
Responsibility of Business.

UNIT - II
Cultural concept - Cultural change - Culture and Workplace - Cross culture - Culture and
Competition - Differences in culture - Cultural theories - Impact of Culture on
Business-Managing Cultural impacts and changes.

UNIT - III
Nature of Competition - Heckscher Ohlin Theory - The new Trade Theory - National
Competitive Advantage - Porter's Diamond - Impact of Competition - Managing Competition -
Updating of new technology. Era of Globalization - Significance - Strategy and the firm -
Profiting from Global Expansion - Pressures for cost reductions and Local responsiveness -
Strategic Choice - Entry mode - Liberalization of Indian economy - Export and Import acts -
Managing global entry

UNIT - IV
Strategic Responses to changing environment-Portfolio Related, Process Related and Structure
Related- Aligning HR Strategy-strategic Changes- Planned Changes - drawbacks- Unplanned
Change- Steps in Planned Change -Changes and Amendments in Labors Laws- International
Trade Unions and Business Associations

UNIT - V
Legal acts in India - Industrial Developmental Regulation Act (IDRA) - New Industrial Policy -
New Economic Policy - Abolition of MRTP Act and introduction of Competitive Act -
Consumer Protection Act - Imposing of MODVAT in India. Political Environment -Political
uncertainty - Impact of Politics on Business- GATT -WTO-TRIPS-TRIMS-
Consumer movements, Right to information

Reference Books:
1. Business Environment - Francis Cherunilam. (Himalaya Publishers)
2. Business Environment - Aswathappa. (Himalaya Publishers)
3. International Business - Francis Cherunilarn. (Prentice Hall of India).
4. International Business: Competing in the Global Market Place - Hill. C. W. (Tata
McGraw - Hill Publishing Corporation Limited, New Delhi).
5. Indian Economy - A. N. Agarwal. (Wishwa Prakashan).

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 39 of 40

10.5 (B) MANAGING FAMILY BUSINESSES

UNIT I
Defining family business; Why family businesses are special, Family business dynamics:
people, systems & growing complexity, The family?s relationship with the business:
developing a strategic vision & building teamwork

UNIT II
The next generation: Renewing Entrepreneurship - Human resource management and
leadership perspective, Getting help: making the most of outside resources

UNIT III
Valuation – Strategic planning and non-family managers – family business governance -

UNIT IV
Succession Planning: Managing succession: the leadership challenge, leading the transition -
Building financial security and relinquishing control, Wealth management: family offices and
philanthropy

UNIT V
Professionalizing the boardroom: the role of balanced board of directors - Cousin companies:
family governance in multigenerational family firms - Global family business round-up

REFERENCE BOOKS:

1. Peter Leach - Family Businesses: The Essentials, Profile Books Ltd
2. D. Sampath - Inheriting the Mantle: Management of Succession and Transition in
Indian Family Business, Sage Publications, 2001

5-Year Integrated MBA in Technical Entrepreneurship – CPP – 2013-14 Page 40 of 40

10.5 (C) TECHNOLOGY INNOVATION AND SUSTAINABLE ENTERPRISE

UNIT I:
Innovation: - Need - Objectives of innovation - Technology innovation - its importance
- Knowledge Management- need - Business strategies related to knowledge management
- Knowledge Management Approaches-Transformation of an enterprise through
Knowledge Management - Creating Knowledge Management System in Organization
Establishing Knowledge Management through IT- Organizational culture for Knowledge
Management - Future of Knowledge Management

UNIT II:
Technology Transfer and Joint Ventures -Policy, Procedure & Practices-India's Technology
base and Capabilities-Preference of Indian Technology-major Constraints and problems-
Operational constraints-Problems in Indian Business Environment Problems
in Finalization of Agreement-Major Problems in Technology transfer
Collaboration Agreements, R& D, Import Substitution, Scaling, Diagrams- Patterns and
Intellectual Property rights.

UNIT III:
Web Marketing- Meaning- Benefits of Web Marketing-Myths and Facts in Web Marketing-
Web Psychology: Understanding the Internet mind- The Internet and the Law: Copyright,
Censorship, Privacy, Jurisdiction- Do's and Don'ts on Web.

UNIT IV:
Web marketing Strategies- Choosing the strategy- Online store fronts -Target Marketing
Attracting Customers- Web Advertising - E-Mail Marketing-Instant market research -Securities
Issues.

UNIT V:
Enterprise Resource Planning: The E- Business backbone -Meaning- ERP decision Enterprise
Architecture Planning- ERP Implementation- The Future of ERP Applications- Procurement-
e-Business Blueprint Planning.

REFERENCE BOOKS

1 . Knowledge Management for Competitive advantage-Harish chandra Chaudharaty,
Excel Books Publications, New Delhi
2. Technology Transfer and Joint Ventures Abroad-R.R.Azad, Deep& deep
Publications, New Delhi
3. Web Advertising and marketingthomas J Kuegler,Jr. #rd Edition-Prentice- Hall of
India, New Delhi
4. e-Business Roadmap for Success- Dr.ravi Kalakota- Perason Education
5. "Frontiers of Electronic Commerce", Ravi Kalakota, Andrew B. Whinston, Addition-
Wesley, 2000

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