Strategy is one such thing that peeps in everywhere you go. Then may it be at your home office business anywhere. When there comes in strategy your business seems to achieve targets in a much better manner as compared to the ones who don’t formulae strategy. The difference between runaway business success and mediocrity often comes down to developing and implementing a great sales strategy. Tapping individuals and making them agree to you is damn difficult and here comes in the actual support of strategy. Hence you may apply the following points so that you achieve what you want to achieve at least
Try and begin with a strategy and tactical plan.
Plan should take minimal time & shouldn’t be a long drawn process. The plan should feature your accomplishments to be made, technical support if required and similarly training if required. Sales executives should schedule a social media planning session with their teams. Make sure that everyone on the team has the same understanding of what and why you want to participate online. Discuss how you will measure and track results. Following that initial planning, discuss progress, lessons learned and share best practices during regular team meetings. Social media shouldn’t be seen as a passing fad or a threat by sales people to their view of how the sales process works. It’s often seen people do not make attempt to try new things because of lack of awareness or knowledge. Fear of what they do not understand keeps them rooted in outdated approaches to acquiring new customers and serving the ones that they already have. Bring in outside help to properly educate your management teams on the business value and benefits to using social media. Inadequate training is guaranteed to deliver lackluster results.
Do not expect immediate results. There is no quick fix! You need to put a plan of action into place that is followed regularly and tracked along the way. Expecting an immediate ROI is highly unrealistic and will lead to salespeople rushing the process. Sales management needs to maintain a focus on the bigger picture. Building a solid brand reputation online takes time, participation and patience.
Give your salespeople the proper technology training, educate them on your social media usage guidelines and help those set goals that are then tracked and measured. Remember that ROI can be measured in many ways. It might be measuring sales revenue, number of new leads in the pipeline, shortened time from lead to sales close, or increased sales percentages with existing accounts. Monitor the progress of your people by the results they achieve.
Invest the time. Rome wasn’t built in a day and neither is your social sales success. Not having time for social media is a common sales complaint, and I believe that the main reason people use time as an excuse is because they consider the use of social media an “add-on” to an already packed day. The reality is that there is wasted time on the calendar of every salesperson in your organization. The introduction of mass communication media made it very easy and inexpensive to broadcast messages to a very large number of people.
Most of the time, we don’t think of sales as “social.” In fact, never is probably more accurate. But, when it comes to dealing with the new customer- the social customer- the contemporary sales organization and even the individual salesperson are being forced to rethink how they actually sell.
One of the most important resources for approaching sales in the 21st century is the institutional knowledge that exists at your company when it comes to customer data. This intelligence can be garnered not only from other sales people, but employees in different departments. So, using the tools that enhance internal collaboration is a mandatory exercise for the newly empowered sales god/goddess.