Innovative Entrepreneurship Information 2009

Description
In such a information in relation to innovative entrepreneurship information 2009.

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Innovative Entrepreneurship (TEIO06)
Course information 2009
2009-01-12
Welcome to the course Innovative Entrepreneurship (TEIO06). This course is about new venture
creation and the assessment of the business feasibility of new product ideas. The course is intended both
for students who are generally interested in learning more about entrepreneurship and for students who
foresee a career in technology/product/business development in new or established companies.
Course aims
The overall purpose of the course is for students to acquire knowledge and abilities within the general
areas of entrepreneurship and innovation, with particular focus on business planning for new, innovative
ventures. After the course, students should be able to:
describe, compare and take a position on different theoretical perspectives on entrepreneurship and
innovation and relate them to their own technology areas;
account for, compare and critically review different theories on innovative ventures and their
institutional context;
describe and discuss what it takes to start up and organise innovative ventures;
describe and critically discuss how and in what contexts a business plan may be used;
describe the information and analyses needed to do a feasibility analysis and to write a business plan for
an innovative venture and have the ability to collect and analyse relevant information for that purpose;
and
communicate a business plan orally and in writing.
Contact information
All e-mail communication should feature the course code TEIO06 in the beginning of the subject in order
to be prioritised in the daily pile of e-mails. The course director normally reads her mail daily.
NAME ROLE(S) QUESTIONS REGARDING E-MAIL ADDRESS
Anna Bergek Course director General course issues,
examination etc.
[email protected]
Ann-Christine Forsberg Administrator It’s learning, grades reporting etc. [email protected]
Course administration via it’s learning
The course will be administrated via it’s learning. On the course’s it’s learning site, you can access course
material, submit assignments etc. In order to enter the course’s site, you need to log in to the system:
Go to the Student Portal (https://www3.student.liu.se/portal/eng) and log in using your LiU-ID (e-mail
account).
In the content list/menu, choose Kursplatsen/It’s learning (www.itslearning.com)
You should now be logged in to the it’s learning system and be able to access all courses that you are
registered for (if they are included in the system). Browse the help pages in order to get a basic
understanding of the system. Contact us immediately if you cannot access the course’s it’s learning page!

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Course content and organisation
The course focuses on two themes, where the latter is the main one:
a) Innovative entrepreneurship. What is entrepreneurship? What characterises innovative ventures and the
contexts in which they appear? What are the particular requirements on new, innovative ventures (in
particular ventures based on new products and services) and how can such ventures be organised in
new and established companies?
b) Idea qualification and business planning for innovative entrepreneurship
The idea qualification process and the business plan. To perform a feasibility analysis. To write and
present a preliminary business plan. Within this theme, students work in groups with a feasibility
analysis for an innovative venture.
The course is organised in terms of lectures and seminars. Group assignments and individual assignments
support learning.
Student activity
Entrepreneurship research emphasises the importance of individual driving force for successful
entrepreneurial processes. In line with this, we expect you to be an active participant in the course and
take responsibility for your own learning process. This implies that we expect you to
prepare for lectures and seminars;
take active part in lectures and seminars (ask and answer questions, be active in group discussions etc.);
follow up on lectures and seminars by reflection and further literature studies in order to relate different
subject areas or pieces of literature to each other;
actively search for the information you need; and
contribute to an open and stimulating climate in the class and in your project group.
You are expected to spend 160 hours on the course, including lectures, seminars, literature studies and
assignments, distributed approximately as follows:
TYPE OF WORK APPRX. TIME SPENT
Lectures and seminars 44 hours
Literature studies 40 hours
Individual essay/paper assignment 16 hours*
Group project 60 hours*
*Excluding literature studies and lectures/seminars
Examination
General information
The role of the examination is to assess to what extent you have achieved the learning outcomes. There
are three individual assignments and one group assignment. To pass the course, you are required to get a
pass grade on all assignments and to attend compulsory lectures and seminars (see the schedule). In order
to get a higher grade, you need to demonstrate knowledge and abilities beyond the level outlined in the
learning outcomes.
The course results are reported in two parts:
UPG1 Individual assignments (fail, 3, 4, 5) 2 hp/ECTS credits
UPG2 Group project (report and oral presentation) (fail, 3, 4, 5) 4 hp/ECTS credits
These grades are based on an overall assessment of your grades on the assignments related to each part.
International students will also receive an ECTS grade (fail = Fx, 3 = C, 4 = B, 5 = A).
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UPG1 Individual assignments (U, 3, 4, 5), 2 hp/ECTS credits
Introduction assignment (pass, fail)
Expected time needed: 2-3 hours
For the first seminar “What is entrepreneurship?”, you should search for three examples of
entrepreneurship. You are allowed to use all available sources (e.g. newspapers, Internet pages, books,
support organisation web sites, academic research papers). Look for interesting and unusual
entrepreneurial stories of all kinds, wherever they are to be found. One of these examples should
preferably be one that is fairly ‘extreme’ or ‘marginal’, but that you could still argue for as being
‘entrepreneurial’ in some meaningful way.
Prepare your examples as a PowerPoint presentation or similar (approx. one slide per case) with brief
accompanying notes, where you explain what you consider to be the distinctly ‘entrepreneurial’ aspects of
each example.
Individual paper/essay: What is entrepreneurship? (fail, 3, 4, 5)
Expected time needed: At least 8 hours for literature studies + 12 hours for outlining and writing the essay
This assignment is related to the What is entrepreneurship? seminar and the introduction assignment. You
should read the assigned literature carefully and thoughtfully and prepare an individual essay (5-10 pages,
12 pt font, 1.5-spaced) containing the following parts:
(1) Literature review outlining the different perspectives on entrepreneurship described in the assigned
literature. In order to receive a pass grade, you need to use at least five papers, and you need to use at
least one from each of the three categories in the literature list: (a) Gartner vs. Carland et al., (b) Shane
& Venkataraman vs. other researchers and (c) Other papers. The similarities and differences between
the perspectives should be made clear, and you should preferably develop an integrated ‘model’ of
‘perspectives on entrepreneurship’. It is important that you refer in a correct way to the papers you use.
(2) Summary of your introduction assignment and the discussions at the seminar. What examples did you
bring with you to the seminar and why did you think that these were examples of entrepreneurship?
What were the main similarities and differences with the other students’ examples? What were the
conclusions from your group discussion and how did that compare with your perspective of
entrepreneurship before the seminar?
(3) Analysis of (2) in relation to (1): Compare, contrast and relate the examples presented in your
discussion group and the conclusions from your discussions with the perspectives present in the
literature. What are the main similarities and what are the main differences? How can the differences
be explained?
(4) Conclusion: Based on your own opinion, the discussions at the seminar and the reviewed literature,
what is an appropriate definition of the concept of ‘entrepreneurship’ according to you? Why? (brief
justification). Taking this definition as a starting point, what are the most important questions for
entrepreneurship research according to you?
(5) Discussion/reflection: Is it important to have a precise definition of the concept of ‘entrepreneurship’?
Why/why not? Other reflections on the literature and/or the seminar discussions?
Exam (fail, 3, 4, 5)
Expected time needed: At least 8 hours repetition of literature, lecture notes etc. + 2-3 hours writing the exam.
The written exam is designed to control your individual understanding of the most important issues and
processes discussed in the course. It comprises all issues dealt with in the course literature or discussed in
lectures and seminars, except for the literature included in the individual essay assignment. You may also
be asked questions related to the group project, which implies that you need to have full insight in all parts
of your report. The exam consists of smaller essay questions that you will answer individually and submit
via the it’s learning site (see the schedule). If you fail the exam, there is one opportunity to retake it during
the course, but it is only open for students who take the exam the first time. It is not possible to retake the
exam during the course to get a higher grade.
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UPG2 Group project (fail, 3, 4, 5)
Expected time needed: At least 8 hours of literature studies + 60 hours of project work
In the group project, you will qualify a technology/product idea, which will be provided by the teachers.
The case description and more detailed instructions are available at the it’s learning site. The assignment
consists of two parts:
Idea memo: PowerPoint slides with notes + oral presentation
Feasibility analysis: Report + oral presentation
Idea memo (fail, pass)
You will first write and an idea memo, in the form of a number of PowerPoint slides (or similar), which
briefly describes your suggested business idea: What is the product? Who will buy it? Why will they buy it?
How is the company going to make money on the idea? You will present your memo orally to a panel of
judges at the end of period 1 (see schedule). Normally, only about half of the ideas survive this evaluation.
Students in groups whose ideas are ‘killed’ will be reassigned to one of the surviving groups.
Feasibility analysis report (fail, 3, 4, 5)
The next step is to prepare a written feasibility analysis report, which may form the basis for a decision on
whether to proceed with the business planning process or not. The report will be presented to a panel of
judges at the end of the course. You will receive some tutoring during your work (see the schedule).
Compulsory sessions (pass/fail)
Guest lectures (see schedule)
Idea memo and project presentations (see schedule)
Course literature
If not stated otherwise, book chapters and scientific papers can be downloaded via the course’s it’s learning
site or the course’s library web page: www.bibl.liu.se/biblioteken/hb/ekonomi/kurser/TEIO06/.
Material distributed during the course (PowerPoint slides from lectures, papers, case descriptions,
guidelines etc.) will be made available at the it’s learning site and may be included in the written exam.
Literature on innovative ventures
Conway, H. A. & McGuinness, N. W. (1986): Idea Generation in Technology-Based Firms, Journal of
Product Innovation Management, 4: 276-291.
Ernst, H. (2003): Patent information for strategic technology management, World Patent Information, 25:
233-242.
Klofsten, M. (1998/2002): The Business Platform: Entrepreneurship & management in the early stages of a firm’s
development, SNS Förlag. This book is available in both English and Swedish and is sold at the seminar.
Winborg, J. & Landström, H. (2000): Financial bootstrapping in small business: examining small
business managers’ resource aquisition behaviors, Journal of Business Venturing, 16: 235-254.
Literature on feasibility analysis/business planning
Barringer & Ireland (2006): Feasibility Analysis, in: Barringer & Ireland (2006): Entrepreneurship. Successfully
Launching New Ventures (chapter 3) (link at the it’s learning site).
Barringer & Ireland (2006): Industry Analysis, in: Barringer & Ireland (2006): Entrepreneurship. Successfully
Launching New Ventures (chapter 5) (link at the it’s learning site).
Fennell, G. & Allenby, G. M. (2004): An Integrated Approach: Market Definition, Market Segmentation
and Brand Positioning Create A Powerful Combination, Marketing Research, 16 (4): 28-34 (link at the it’s
learning site).
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Kubr, T., Marchesi H., Ilar, D., Kienhuis, H. (1998): Starting up: Achieving success with professional business
planning, McKinsey & Company, The Netherlands. This business planning handbook is available in English
and Swedish and can be downloaded from Venture Cup, see:http://www.venturecup.se/sw6028.asp.
Morris, M., Schindehutte, M. & Allen, J. (2005): The entrepreneur’s business model: toward a unified
perspective, Journal of Business Research, 58: 726-735.
Porter, M. E. (2008): The five competitive forces that shape strategy, Harvard Business Review, 86 (1): 78-
93.
Reilly, M. D. & Milkin, N. L. (2005): Starting a Small Business: The Feasibility Analysis, URL:http://msuextension.org/publications/BusinessandCommunities/MT199510HR.pdf
Sahlman, W. A. (1997): How to Write a Great Business Plan, Harvard Business Review, 75 (4): 98-108.
Papers for the individual essay assignment
Papers related to the dialogue between Gartner and Carland et al.
Gartner, W. B. (1988): ‘Who is an Entrepreneur?’ Is the Wrong Question, American Journal of Small
Business, 12 (4): 11-32.
Carland, J. W., Hoy, F. & Carland, J. A. C. (1988): ‘Who is an Entrepreneur?’ Is a Question Worth
Asking, American Journal of Small Business, 12 (4): 33-39.
Papers related to the discussion between Shane & Venkataraman (2000, 2001) and various other researchers
Shane, S. & Venkataraman, S. (2000): The Promise of Enterpreneurship as a Field of Research, The
Academy of Management Review, 25 (1): 217-226.
Zahra, S. & Dess, G. G. (2001): Entrepreneurship as a Field of Research: Encouraging Dialogue and
Debate, The Academy of Management Review, 26 (1): 8-10.
Singh, R. P. (2001): A Comment on Developing the Field of Entrepreneurship through the Study of
Opportunity Recognition and Exploitation, The Academy of Management Review, 26 (1): 10-12.
Erikson, T. (2001): The Promise of Entrepreneurship as a Field of Research: A Few Comments and
Some Suggested Extensions, The Academy of Management Review, 26 (1): 12-13.
Shane, S. & Venkataraman, S. (2001): Entrepreneurship as a Field of Research: A Response to Zahra and
Dess, Singh, and Erikson, The Academy of Management Review, 26 (1): 13-16.
Other papers
Certo, S. T. & Miller, T. (2008): Social entrepreneurship: Key issues and concepts, Business Horizons, 51:
267-271.
Stevenson, H. H. & Jarillo, J. C. (1990): A Paradigm of Entrepreneurship: Entrepreneurial Management,
Strategic Management Journal, 11 (Special Issue: Corporate Entrepreneurship, Summer): 17-27.
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TEIO06 Schedule 2009
*Attendance is required of all students.
Period 1
DATE, TIME & PLACE LECTURE/SEMINAR & TOPIC WHO?
w. 4 Tue 20/1 10-12 A31 Lecture 1-1 Course introduction AB
Follow-up:
Read the course information document carefully.
Log-in to the it’s learning web site and explore it.
Download/buy the course literature (see the literature list).
Thu 22/1 13-17 A34 *Seminar 1-1 What is entrepreneurship? AB
Preparations:
Complete the Introduction assignment and
bring it with you to the seminar.
Follow-up:
Summarise the discussions from the seminar
Read the papers listed for the individual paper assignment.
Make an outline for your individual paper/essay and start writing.
w. 5 Mon 26/1 8-10 Time for preparations
Tue 27/1 10-12 A34 *Lecture 1-2: From idea to commercialisation:
Intrapreneurship & entrepreneurship
Guests
Preparations:
Read Conway & McGuiness
Follow-up:
Reflect on the lecture: What were the similarities and differences between the
processes described by the guests and between them and the processes
described in the literature?
Thu 29/1 13-17 Time for preparations
w. 6 Mon 2/2 8-10 A34 *Lecture 1-3 Idea feasibility analysis & project
introduction
AB
Preparations:
Read Barringer & Ireland:3, Reilly & Milkin,
Sahlman
Follow-up:
Read the case description/instructions document.
Meet in your project group and plan your work.
Thu 5/2 13-17 Time for project start-up
w. 7 Tue 10/2 10-12 Time for preparations/project work
Thu 12/2 13-17 A34 Seminar 1-2 The business platform MK
Preparations:
Read Cases OptiSensor & Sutec
Follow-up:
Read Klofsten (1998/2002)
w. 8 Thu 19/2 13-17 Time for preparations/project work
w. 9 Mon 23/2 8-10 *Lecture 1-4 A company perspective on IPR Guest
Preparations:
Read the USPTO “basic facts about patents” :http://www.uspto.gov/main/patents.htm
Follow-up:
Read Ernst (2003) and reflect on for what purposes patents may be used by
technology-based firms.
Tue 24/2 10-12 A34 Lecture 1-5 Financing and NTBF support systems CN
Preparations:
Read Windborg & Landström, Klofsten.
Follow-up:
Reflect on the importance of various types of resources for new ventures
and the strategies that may be used to obtain these resources.
Wed 25/2 12.00 Submission of idea memo via it’s learning.
Thu 26/2 13-17 A34 *Seminar 1-3 Presentation of idea memo AB, CN
Preparations:
Prepare a brief presentation of your idea (
 

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