Matt Ryberg & Amy Seto
THE WORLD'S MOST INNOVATIVE COMPANIES
Innovation: Past and Present
In the 1990s, innovation was about technology and control of quality and cost.
Today, innovations involves taking corporate organizations built for efficiency and rewiring them for creativity and growth Innovation is about reinventing business processes and building entirely new markets that meet untapped customer needs.
Building Innovative Culture
1.
Open Innovation
2.
3. 4. 5.
Innovators-in-chief
Measure what Matters Coordinate and Collaborate Customer Insight
Obstacles to the Road of Innovation
The Four Major obstacles to Innovation
• • • • Slow Development Time Lack of coordination Risk – Averse Culture Limited Customer Insight
Apple
iPod
? Networking ? Business Model
? Branding
? Simplicity of ITunes
Toyota
? Obsessive focus on manufacturing processes
? Hot selling Prius earning Toyota more respect
as a product innovator ? Launched value innovation strategy
3M
? "Genesis Grants"
? 60 or so researchers a year submit formal
applications to a panel of 20 senior scientists ? Twelve to 20 grants, ranging from $50,000 and $100,000 apiece, are awarded each year.
Closing Thoughts
? As the world becomes more technologically advance, companies must rely on their innovations to help stay ahead of their
competitors ? The concept of innovation is always evolving so whoever stays ahead on the learning curve will come out on top in the future
Sources
Globe picture: http://sevencolors.org/post/earth-images
Article:
McGregor, J. (2006). The world’s most innovative companies. Annual Edition: Marketing 13th ed. McGraw Hill p. 5-9 http://www.businessweek.com/magazine/content/06_17/b398140 1.htm Videos: http://youtube.com/watch?v=xXrIoF-sVi8
http://www.youtube.com/watch?v=vzTroCGYNrk
http://youtube.com/watch?v=dto3mB__0Io&feature=related http://youtube.com/watch?v=YXI2ZN4z55M
doc_863937417.ppt
THE WORLD'S MOST INNOVATIVE COMPANIES
Innovation: Past and Present
In the 1990s, innovation was about technology and control of quality and cost.
Today, innovations involves taking corporate organizations built for efficiency and rewiring them for creativity and growth Innovation is about reinventing business processes and building entirely new markets that meet untapped customer needs.
Building Innovative Culture
1.
Open Innovation
2.
3. 4. 5.
Innovators-in-chief
Measure what Matters Coordinate and Collaborate Customer Insight
Obstacles to the Road of Innovation
The Four Major obstacles to Innovation
• • • • Slow Development Time Lack of coordination Risk – Averse Culture Limited Customer Insight
Apple
iPod
? Networking ? Business Model
? Branding
? Simplicity of ITunes
Toyota
? Obsessive focus on manufacturing processes
? Hot selling Prius earning Toyota more respect
as a product innovator ? Launched value innovation strategy
3M
? "Genesis Grants"
? 60 or so researchers a year submit formal
applications to a panel of 20 senior scientists ? Twelve to 20 grants, ranging from $50,000 and $100,000 apiece, are awarded each year.
Closing Thoughts
? As the world becomes more technologically advance, companies must rely on their innovations to help stay ahead of their
competitors ? The concept of innovation is always evolving so whoever stays ahead on the learning curve will come out on top in the future
Sources
Globe picture: http://sevencolors.org/post/earth-images
Article:
McGregor, J. (2006). The world’s most innovative companies. Annual Edition: Marketing 13th ed. McGraw Hill p. 5-9 http://www.businessweek.com/magazine/content/06_17/b398140 1.htm Videos: http://youtube.com/watch?v=xXrIoF-sVi8
http://www.youtube.com/watch?v=vzTroCGYNrk
http://youtube.com/watch?v=dto3mB__0Io&feature=related http://youtube.com/watch?v=YXI2ZN4z55M
doc_863937417.ppt