Description
This Project on Innovations in Business Intelligence
Innovations in
Business Intelligence
Adam Binnie
GM & GVP Business Intelligence
©2011 SAP AG. All rights reserved. 2
SAP Driving Innovation: Processes
Business
Process
“Data In”
©2011 SAP AG. All rights reserved. 3
SAP Driving Innovation: Information
Business
Process
Business
Analytics
“Data In”
“Info Out”
“It’s all about the data this year and _______ has that. When a competition
is as close as this one promises to be, any small advantage could absolutely
make the difference,” says Andrew Rasiej, a technology strategist. “More
and more accurate data means more insight, more money, more message
distribution, and more ______.”
Obama
votes
©2011 SAP AG. All rights reserved. 5
Analytics is about people
I need the latest
business
information on my
mobile device
I need to collaborate
with my partners
and suppliers.
I need to know the
impact of the latest
campaign on our
brand via social
media?
I need to put
together a quick
data view for my
management team.
I need to be more
responsive to
future business
trends.
Executives
Operations
Marketing
Analyst
Channel
©2011 SAP AG. All rights reserved. 6
Analytics is about people
I need the latest
business
information on my
mobile device
I need to collaborate
with my partners
and suppliers.
I need to know the
impact of the latest
campaign on our
brand via social
media?
I need to put
together a quick
data view for my
management team.
I need to be more
responsive to
future business
trends.
Executives
Operations
Marketing
Analyst
Channel
Employees needing ANALYTICS
2014 50%
2020 75%
Gartner Inc.
©2011 SAP AG. All rights reserved. 7
SAP Driving Innovation: Mobility
Business
Process
Business
Analytics
Mobility
“Data In”
“Info Out”
©2011 SAP AG. All rights reserved. 8
Mobility
Did somebody say “ubiquity”?!
©2011 SAP AG. All rights reserved. 9
Charité University Hospital
©2011 SAP AG. All rights reserved. 11
SAP Driving Innovation: BIG DATA
Business
Process
Business
Analytics
Mobility
Oracle
Unstructured
Data
Operational Data Stores Warehouses Analytical Stores Data Marts
OLAP
Teradata
BW
DB2
Sybase ASE
Data Mart
Data Mart
SAP HANA
“Data In”
“Info Out”
X2 /
18 Months
75%
Employees
BIG USER
PROLIFERATION
BIG DATA
EXPLOSION
Oracle
Unstructured
Data
Operational Data Stores Warehouses Analytical Stores Data Marts
OL
AP
Teradata
BW DB2
Sybase
ASE
Data Mart
Data Mart
SAP HANA
X2 /
18 Months
75%
Employees
BIG USER
PROLIFERATION
BIG DATA
EXPLOSION
Oracle
Unstructured
Data
Operational Data Stores Warehouses Analytical Stores Data Marts
OL
AP
Teradata
BW DB2
Sybase
ASE
Data Mart
Data Mart
SAP HANA
INTELLIGENT
DATA
INFORM
ALIGN
ADAPT
©2011 SAP AG. All rights reserved. 14
Big Data ? Intelligent Data ? Everyone
• Analytics NA Missions Statement
• 4 Market Trends
• How they Drive Revenue
• GTM by Industry
• Executing in NA
• Building for the Future
©2011 SAP AG. All rights reserved. 15
Analytics Provide Proven Return on Investment
“Organizations earn an
average of $10.66 for
every dollar spent on
deployments of
analytics.”
Source: Nucleus Research, “Analytics pays back $10.66 for every dollar spent”, December 2011
>1000%
“With such high returns,
management teams should
consider these technologies to be
one of the most attractive
investment opportunities available
to the CFO”
X2 /
18 Months
75%
Employees
BIG USER
PROLIFERATION
BIG DATA
EXPLOSION
Oracle
Unstructured
Data
Operational Data Stores Warehouses Analytical Stores Data Marts
OL
AP
Teradata
BW DB2
Sybase
ASE
Data Mart
Data Mart
SAP HANA
INTELLIGENT
DATA
INFORM
ALIGN
ADAPT
$10.66
Return
©2011 SAP AG. All rights reserved. 18
SAP BusinessObjects Business Intelligence
Strategic Focus
Mobile
?First experience
for BI
?Content to point
of impact
?Expand to
untapped users
Extreme
?Big data
?Real-time
?Predictive
BI Core
?Core for
innovation
?Complete BI
Suite
?Continued
Leadership
Creative
?For IT and
Department
?Fast time-to-
value
?Connected to
the Enterprise
Social
?Capture the
decision
?Opinion and
Facts
?Leverage the
network
Innovation without Disruption
©2011 SAP AG. All rights reserved. 19
SAP BusinessObjects Business Intelligence
Strategic Focus
Mobile BI
?First experience
for BI
?Content to point
of impact
?Expand to
untapped users
Extreme Analytics
?Big data
?Real-time
?Predictive
BI Core
?Core for
innovation
?Complete BI
Suite
?Continued
Leadership
Creative BI
?For IT and
Department
?Fast time-to-
value
?Connected to
the Enterprise
Social
?Capture the
decision
?Opinion and
Facts
?Leverage the
network
Business Intelligence 4.0
E
nd-Users
? M
odern styling and unified look and
feel
? R
efined interactivity with shared
charting, alerting, and search
options
? N
ew Content Navigation and Search
Administrators
?New abstraction layer for multi-
dimensional data sources
?New information design tool for
native multi-source support over all
sources
Analysts
?Common query design experience
across all data sources
?New BI Workspace for combining
all information and analytics
Dashboards
Reports
Analysis
Predictive
Explorer
©2011 SAP AG. All rights reserved. 21
BI 4.0 Feature Pack 3 Is Here
BI 4.0
Feature
Pack 3
SAP
APPLICATION
INTEGRATION
MOBILE
SOCIAL
RICHER
INSIGHT
SUB
POINT
Methods
and
Templates
Structure
to
Teamwork
Ad-hoc
Teams
BIG DATA
©2011 SAP AG. All rights reserved. 22
SAP BusinessObjects Business Intelligence
Strategic Focus
Mobile BI
?First experience
for BI
?Content to point
of impact
?Expand to
untapped users
Extreme Analytics
?Big data
?Real-time
?Predictive
BI Core
?Core for
innovation
?Complete BI
Suite
?Continued
Leadership
Creative BI
?For IT and
Department
?Fast time-to-
value
?Connected to
the Enterprise
Social
?Capture the
decision
?Opinion and
Facts
?Leverage the
network
©2011 SAP AG. All rights reserved. 23
2007 2009 2010
May
2012
The Explorer Story Continues
On the iPad
“On-the-fly" and
regardless of where
you are
Explorer Accelerated
Massive amounts of data at
the speed of thought…
SAP
Visual
Intelligence
PoleStar is born
Simplicity and speed of
search with the power and
trust of BI
©2011 SAP AG. All rights reserved. 24
Vision for SAP Visual Intelligence and Explorer: Desktop,
Mobile, Cloud
Explorer
Mobile
Explorer
SQL
HANA
UNX
BW
Visual
Intelligence
Explore and
Share
Manipulate
and
Visualize
©2011 SAP AG. All rights reserved. 26
SAP BusinessObjects Business Intelligence
Strategic Focus
Mobile BI
?First experience
for BI
?Content to point
of impact
?Expand to
untapped users
Extreme Analytics
?Big data
?Real-time
?Predictive
BI Core
?Core for
innovation
?Complete BI
Suite
?Continued
Leadership
Creative BI
?For IT and
Department
?Fast time-to-
value
?Connected to
the Enterprise
Social
?Capture the
decision
?Opinion and
Facts
?Leverage the
network
©2011 SAP AG. All rights reserved. 27
The Opportunity with Mobile Analytics
Answers on The Go
Instant Answers for More
People
Strategic uses cases to drive
productivity
Mobilize Information
©2011 SAP AG. All rights reserved. 28
SAP BusinessObjects Business Intelligence
Strategic Focus
Mobile BI
?First experience
for BI
?Content to point
of impact
?Expand to
untapped users
Extreme Analytics
?Big data
?Real-time
?Predictive
BI Core
?Core for
innovation
?Complete BI
Suite
?Continued
Leadership
Creative BI
?For IT and
Department
?Fast time-to-
value
?Connected to
the Enterprise
Social
?Capture the
decision
?Opinion and
Facts
?Leverage the
network
©2011 SAP AG. All rights reserved. 30
SAP Predictive Analytics
- Investments across the portfolio
HANA, IQ, BW, Universes, RDBMS, XLS…
HANA - Predictive
Analysis Library
HANA & IQ –
R Integration
Visual
Numerics
IMSL
„BI?
algorithms
SAF /
Khimetrics
SAP BusinessObjects Predictive Analysis
Industry / LOB Applications
HPA Customer Analytics, HPA Instant Compliance, Unified Demand Forecast for
Retail, Smart Meter Analytics, Operational Risk Management, Energy &
Environmental Resource Management, Life Sciences, Manufacturing, Project Bingo,
Project AHEAD…
BI clients
©2011 SAP AG. All rights reserved. 32
SAP BusinessObjects Business Intelligence
Strategic Focus
Mobile BI
?First experience
for BI
?Content to point
of impact
?Expand to
untapped users
Extreme Analytics
?Big data
?Real-time
?Predictive
BI Core
?Core for
innovation
?Complete BI
Suite
?Continued
Leadership
Creative BI
?For IT and
Department
?Fast time-to-
value
?Connected to
the Enterprise
Social
?Capture the
decision
?Opinion and
Facts
?Leverage the
network
©2011 SAP AG. All rights reserved. 33
The Opportunity with Social Analytics
Engaging People
Leverage the Network Capture the Decision
Opinions and Facts
X2 /
18 Months
75%
Employees
BIG USER
PROLIFERATION
BIG DATA
EXPLOSION
Oracle
Unstructured
Data
Operational Data Stores Warehouses Analytical Stores Data Marts
OL
AP
Teradata
BW DB2
Sybase
ASE
Data Mart
Data Mart
SAP HANA
INTELLIGENT
DATA
INFORM
ALIGN
ADAPT
$10.66
Return
doc_221177441.pdf
This Project on Innovations in Business Intelligence
Innovations in
Business Intelligence
Adam Binnie
GM & GVP Business Intelligence
©2011 SAP AG. All rights reserved. 2
SAP Driving Innovation: Processes
Business
Process
“Data In”
©2011 SAP AG. All rights reserved. 3
SAP Driving Innovation: Information
Business
Process
Business
Analytics
“Data In”
“Info Out”
“It’s all about the data this year and _______ has that. When a competition
is as close as this one promises to be, any small advantage could absolutely
make the difference,” says Andrew Rasiej, a technology strategist. “More
and more accurate data means more insight, more money, more message
distribution, and more ______.”
Obama
votes
©2011 SAP AG. All rights reserved. 5
Analytics is about people
I need the latest
business
information on my
mobile device
I need to collaborate
with my partners
and suppliers.
I need to know the
impact of the latest
campaign on our
brand via social
media?
I need to put
together a quick
data view for my
management team.
I need to be more
responsive to
future business
trends.
Executives
Operations
Marketing
Analyst
Channel
©2011 SAP AG. All rights reserved. 6
Analytics is about people
I need the latest
business
information on my
mobile device
I need to collaborate
with my partners
and suppliers.
I need to know the
impact of the latest
campaign on our
brand via social
media?
I need to put
together a quick
data view for my
management team.
I need to be more
responsive to
future business
trends.
Executives
Operations
Marketing
Analyst
Channel
Employees needing ANALYTICS
2014 50%
2020 75%
Gartner Inc.
©2011 SAP AG. All rights reserved. 7
SAP Driving Innovation: Mobility
Business
Process
Business
Analytics
Mobility
“Data In”
“Info Out”
©2011 SAP AG. All rights reserved. 8
Mobility
Did somebody say “ubiquity”?!
©2011 SAP AG. All rights reserved. 9
Charité University Hospital
©2011 SAP AG. All rights reserved. 11
SAP Driving Innovation: BIG DATA
Business
Process
Business
Analytics
Mobility
Oracle
Unstructured
Data
Operational Data Stores Warehouses Analytical Stores Data Marts
OLAP
Teradata
BW
DB2
Sybase ASE
Data Mart
Data Mart
SAP HANA
“Data In”
“Info Out”
X2 /
18 Months
75%
Employees
BIG USER
PROLIFERATION
BIG DATA
EXPLOSION
Oracle
Unstructured
Data
Operational Data Stores Warehouses Analytical Stores Data Marts
OL
AP
Teradata
BW DB2
Sybase
ASE
Data Mart
Data Mart
SAP HANA
X2 /
18 Months
75%
Employees
BIG USER
PROLIFERATION
BIG DATA
EXPLOSION
Oracle
Unstructured
Data
Operational Data Stores Warehouses Analytical Stores Data Marts
OL
AP
Teradata
BW DB2
Sybase
ASE
Data Mart
Data Mart
SAP HANA
INTELLIGENT
DATA
INFORM
ALIGN
ADAPT
©2011 SAP AG. All rights reserved. 14
Big Data ? Intelligent Data ? Everyone
• Analytics NA Missions Statement
• 4 Market Trends
• How they Drive Revenue
• GTM by Industry
• Executing in NA
• Building for the Future
©2011 SAP AG. All rights reserved. 15
Analytics Provide Proven Return on Investment
“Organizations earn an
average of $10.66 for
every dollar spent on
deployments of
analytics.”
Source: Nucleus Research, “Analytics pays back $10.66 for every dollar spent”, December 2011
>1000%
“With such high returns,
management teams should
consider these technologies to be
one of the most attractive
investment opportunities available
to the CFO”
X2 /
18 Months
75%
Employees
BIG USER
PROLIFERATION
BIG DATA
EXPLOSION
Oracle
Unstructured
Data
Operational Data Stores Warehouses Analytical Stores Data Marts
OL
AP
Teradata
BW DB2
Sybase
ASE
Data Mart
Data Mart
SAP HANA
INTELLIGENT
DATA
INFORM
ALIGN
ADAPT
$10.66
Return
©2011 SAP AG. All rights reserved. 18
SAP BusinessObjects Business Intelligence
Strategic Focus
Mobile
?First experience
for BI
?Content to point
of impact
?Expand to
untapped users
Extreme
?Big data
?Real-time
?Predictive
BI Core
?Core for
innovation
?Complete BI
Suite
?Continued
Leadership
Creative
?For IT and
Department
?Fast time-to-
value
?Connected to
the Enterprise
Social
?Capture the
decision
?Opinion and
Facts
?Leverage the
network
Innovation without Disruption
©2011 SAP AG. All rights reserved. 19
SAP BusinessObjects Business Intelligence
Strategic Focus
Mobile BI
?First experience
for BI
?Content to point
of impact
?Expand to
untapped users
Extreme Analytics
?Big data
?Real-time
?Predictive
BI Core
?Core for
innovation
?Complete BI
Suite
?Continued
Leadership
Creative BI
?For IT and
Department
?Fast time-to-
value
?Connected to
the Enterprise
Social
?Capture the
decision
?Opinion and
Facts
?Leverage the
network
Business Intelligence 4.0
E
nd-Users
? M
odern styling and unified look and
feel
? R
efined interactivity with shared
charting, alerting, and search
options
? N
ew Content Navigation and Search
Administrators
?New abstraction layer for multi-
dimensional data sources
?New information design tool for
native multi-source support over all
sources
Analysts
?Common query design experience
across all data sources
?New BI Workspace for combining
all information and analytics
Dashboards
Reports
Analysis
Predictive
Explorer
©2011 SAP AG. All rights reserved. 21
BI 4.0 Feature Pack 3 Is Here
BI 4.0
Feature
Pack 3
SAP
APPLICATION
INTEGRATION
MOBILE
SOCIAL
RICHER
INSIGHT
SUB
POINT
Methods
and
Templates
Structure
to
Teamwork
Ad-hoc
Teams
BIG DATA
©2011 SAP AG. All rights reserved. 22
SAP BusinessObjects Business Intelligence
Strategic Focus
Mobile BI
?First experience
for BI
?Content to point
of impact
?Expand to
untapped users
Extreme Analytics
?Big data
?Real-time
?Predictive
BI Core
?Core for
innovation
?Complete BI
Suite
?Continued
Leadership
Creative BI
?For IT and
Department
?Fast time-to-
value
?Connected to
the Enterprise
Social
?Capture the
decision
?Opinion and
Facts
?Leverage the
network
©2011 SAP AG. All rights reserved. 23
2007 2009 2010
May
2012
The Explorer Story Continues
On the iPad
“On-the-fly" and
regardless of where
you are
Explorer Accelerated
Massive amounts of data at
the speed of thought…
SAP
Visual
Intelligence
PoleStar is born
Simplicity and speed of
search with the power and
trust of BI
©2011 SAP AG. All rights reserved. 24
Vision for SAP Visual Intelligence and Explorer: Desktop,
Mobile, Cloud
Explorer
Mobile
Explorer
SQL
HANA
UNX
BW
Visual
Intelligence
Explore and
Share
Manipulate
and
Visualize
©2011 SAP AG. All rights reserved. 26
SAP BusinessObjects Business Intelligence
Strategic Focus
Mobile BI
?First experience
for BI
?Content to point
of impact
?Expand to
untapped users
Extreme Analytics
?Big data
?Real-time
?Predictive
BI Core
?Core for
innovation
?Complete BI
Suite
?Continued
Leadership
Creative BI
?For IT and
Department
?Fast time-to-
value
?Connected to
the Enterprise
Social
?Capture the
decision
?Opinion and
Facts
?Leverage the
network
©2011 SAP AG. All rights reserved. 27
The Opportunity with Mobile Analytics
Answers on The Go
Instant Answers for More
People
Strategic uses cases to drive
productivity
Mobilize Information
©2011 SAP AG. All rights reserved. 28
SAP BusinessObjects Business Intelligence
Strategic Focus
Mobile BI
?First experience
for BI
?Content to point
of impact
?Expand to
untapped users
Extreme Analytics
?Big data
?Real-time
?Predictive
BI Core
?Core for
innovation
?Complete BI
Suite
?Continued
Leadership
Creative BI
?For IT and
Department
?Fast time-to-
value
?Connected to
the Enterprise
Social
?Capture the
decision
?Opinion and
Facts
?Leverage the
network
©2011 SAP AG. All rights reserved. 30
SAP Predictive Analytics
- Investments across the portfolio
HANA, IQ, BW, Universes, RDBMS, XLS…
HANA - Predictive
Analysis Library
HANA & IQ –
R Integration
Visual
Numerics
IMSL
„BI?
algorithms
SAF /
Khimetrics
SAP BusinessObjects Predictive Analysis
Industry / LOB Applications
HPA Customer Analytics, HPA Instant Compliance, Unified Demand Forecast for
Retail, Smart Meter Analytics, Operational Risk Management, Energy &
Environmental Resource Management, Life Sciences, Manufacturing, Project Bingo,
Project AHEAD…
BI clients
©2011 SAP AG. All rights reserved. 32
SAP BusinessObjects Business Intelligence
Strategic Focus
Mobile BI
?First experience
for BI
?Content to point
of impact
?Expand to
untapped users
Extreme Analytics
?Big data
?Real-time
?Predictive
BI Core
?Core for
innovation
?Complete BI
Suite
?Continued
Leadership
Creative BI
?For IT and
Department
?Fast time-to-
value
?Connected to
the Enterprise
Social
?Capture the
decision
?Opinion and
Facts
?Leverage the
network
©2011 SAP AG. All rights reserved. 33
The Opportunity with Social Analytics
Engaging People
Leverage the Network Capture the Decision
Opinions and Facts
X2 /
18 Months
75%
Employees
BIG USER
PROLIFERATION
BIG DATA
EXPLOSION
Oracle
Unstructured
Data
Operational Data Stores Warehouses Analytical Stores Data Marts
OL
AP
Teradata
BW DB2
Sybase
ASE
Data Mart
Data Mart
SAP HANA
INTELLIGENT
DATA
INFORM
ALIGN
ADAPT
$10.66
Return
doc_221177441.pdf