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Spending adequate time on the stakeholder analysis and the project scope allows the project manager to craft a recruiting screener that will put the correct people into the focus
 
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Focus group projects fail when scope discussions stop here. A marketing VP tells the marketing research manager, “Our target audience isn’t buying the product. Let’s do focus groups to find out why.” A thorough project scope discussion reveals all the potential issues that should be accounted for in the group recruiting. Returning to our Honda
 
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