Description
• MBA ISBM CASE STUDY ANSWER SHEETS
• MBA ISBM CASE STUDY SOLUTIONS
• EMBA ISBM CASE STUDY ANSWER SHEETS
• EMBA ISBM CASE STUDY SOLUTIONS
• MBA CASE STUDY ANSWER SHEETS
• EMBA CASE STUDY ANSWER SHEETS
• DMS ISBM ANSWER SHEETS
http://www.mbacasestudyanswers.com/reg.phphttp://www.mbacasestudyanswers.com/papers.php
09901366442 – 09902787224
ADVERTISING MANAGEMENT
A) Define Advertising Copy? Please explain various ways of writing print advertising copy with
examples?
B) Design an AD campaign for a construction engineering company? (Manufacturers of
construction product)?
C) rite short notes on!
"! Characteristics of the ideal print advertisement
#! A$DA Model
%! Medial planning tools
&! A'( ) B'(
*! Ad agency organi+ation structure
D) $llustrate positioning statement for!
"! Maruti
#! ,irma washing powder
%! B-.C/
&! /arward 0usiness school
*! Apples
ADVERTISING MANAGEMENT
VENKY’S OF VENKATESHWARA HATCHERIES
Questions (A)
(a) Comment on the advertising strategy adopted previously and currently1
() Comment on 0randing of food products2 and their promotion1
(!) Can you thin3 of a different creative strategy for a product li3e chic3en?
(ip4stic3s with permitted colours can also damage the lips since the stainers are tetra40romo4
fluorosine1 hen ru00ed against the palm2 dar3ness of the stain will indicate the 5uantity of stainer
present1 Dar3ening of lip colour also depends upon the 0io4chemistry of individual6s lips1
Questions (")
(a) 'he complete product 3nowledge is given in the a0ove write4up1 hat do you thin3 should 0e the
copy
platform for these products? $ndicate the theme2 the appeal and the 0uying motives1
() $ndicate a suita0le media mix for advertising these products1 7ive your reasoning1
Case No # $
A%EM"IC CHEMICA% WORKS %TD& DIRECT MAI%INGS OF A%CE'HIN# THE %EGEND
AMONG ANTI"IOTICS
8uestions
(a) hich other 0usinesses)products can 0e suita0le candidates for direct mar3eting? hat
promotional techni5ues can 0e employed?
(0) Please do some research of your own on direct mailings of pharmaceutical companies1 hat are
your reactions?
(c) Put on your thin3ing cap1 $dentify a there for a campaign of one general tonic1
CASE # ( # IS S)'ER "OW% ADVERTISING S)'ER EFFECTIVE *
8uestions!
"1 hat 3ind of research design would you recommend for determining the effectiveness of M 9
M)Mars advertising during the .uper Bowl?
#1 $f the research design involves a survey of households2 which survey method would you
recommend and why?
%1 hat 3ind of measures and scales will you employ in your survey?
&1 Can the o0servation method 0e used to determine the effectiveness of M 9 M)Mars advertising
during the .uper Bowl? $f so2 which o0servation method would you recommend and why?
*1 hich syndicated services discussed in the 0oo3 can provide useful information ?
CASE NO # + # NIKE S'RINTS AHEAD OF THE COM'ETITION,YET HAS A %ONG WAY
TO R)N
8uestions!
"1 .hould ,i3e switch from a focus on cele0rities to a focus on its products in its advertising? Discuss
the role of mar3eting research in helping ,i3e management ma3e this decision1 hat 3ind of
research should 0e underta3en )
#1 /ow would you descri0e the 0uying 0ehavior of consumers with respect to athletic footwear?
%1 hat is the management decision pro0lem facing ,i3e as it attempts to retain its leadership
position?
&1 Define the mar3eting research pro0lem facing ,i3e2 given the management decision pro0lem you
have identified1
*1 Develop two suita0le research 5uestions and formulate two hypotheses for each1
:1 /ow can the $nternet 0e used to help ,i3e in conducting mar3eting research2 and in mar3eting its
products?
A-!.ite!tu-a/ Mana0e1ent
Atte12t a// 3uestions#
"1 By collecting the information from the relevant and authenticated sources2 ma3e a report
on the
following!
a) .ustaina0le development
0) Conservation
c) .chemes for slum area improvement
d) 'raffic control systems in $ndia in comparison with foreign country1
e) ;oad transport and ;ail transport schemes for city transport and compare them1
f) Par3ing pro0lems
#1 1 /ow would you
do this effectively1 pu0lished in several
newspapers the following advertisement!4
=Y "@@@ reward will 0e paid 0y the Car0olic .mo3e Ball Co1 to any person who contracts the
increasing epidemic influen+a after having used the .mo3e Ball three times daily for two wee3s
according to printed directions supplied with each 0all1 Y "@@@ is deposited with the Alliance Ban3
showing our sincerity in the matter1
-n the faith in this advertisement2 the plaintiff 0ought a .mo3e Ball and used it as directed1 .he was
attac3ed 0y influen+a1 .he sued the company for the reward1 ill she succeed? Axplain Briefly
(* Mar3s)
81&1 Da+al consigned four cases of Chinese crac3ers at Canpur to 0e carried to Allaha0ad on the %@th
May2
"?FI1 /e intended to sell them at the .ha0arat festival of *th Mune "?FI1 'he railway discovered that
the consignment could not 0e sent 0y passenger train and as3ed Da+al either to remove them or
authori+e their dispatch 0y goods train1 /e too3 no action and the goods arrived at Allaha0ad a
month after they were 0oo3ed1
Da+al filed a suit against ;ailways for damages due to late delivery of the goods which deprived him
of the special profits at the festival sale1 Decide 9 explain 0riefly ?
(* Mar3s)
81*1 G(ifeoy6 .oap company advertised that it would give a reward of ;s1 #@@@ who contracted s3in
disease after using the G(ifeoy6 soap of the company for a certain period according to the printed
directions1 Mrs1 Maco0 purchased the advertised G(ife0oy6 and contracted s3in disease inspite of
using this soap according to the printed instructions1 .he claimed reward of ;s1 #@@@1 'he claim is
resisted 0y the company on the ground that offer was not made to her and that in any case she had
not communicated her acceptance of the offer1 Decide whether Mrs1 Maco0 can claim the reward or
not1 7ive reasons1 Axplain 0riefly? (* Mar3s)
81:1 $n each set of statements2 only one is correct1 .tate the correct statements 9 Axplain 0riefly?
a) i) A 0ailee has a general lien on the goods 0ailed1
ii) 'he ownership of goods pawned passes to the pawnee1
iii) A gratuitous 0ailment can 0e terminated 0y the 0ailor even
0efore the stated time1
0) i) A su0stituted agent is as good an agent of the agent as a su0agent1
ii) An ostensi0le agency is as effective as an express agency1
iii) A principal can always revo3e an agent6s authority1 (* Mar3s)
81I1 A2 an unpaid seller2 sends goods to B 0y railway1 B 0ecomes insolvent
And A sends a telegram to ;ailway authorities not to deliver the goods to B1 B1 goes to the Parcel
office of ;ailway ?
)) hat are the three components of career motivation? hat is more important? hat is least
important? hy?
V) 7ive an example of dual career path system and explain it?
W) hat are the characteristics of an effective dual career path?
COST ACC)NTING MANAGEMENT
CASE ST)DY # 6
Materials L and < are used as follows !
Minimum usage Q *@ units each per wee3
Minimum usage Q "*@ units each per wee3
,ormal usage Q "@@ units each per wee3
-rdering 5uantities x Z
@ units
< Z "@@@ units
Delivery period x Z & to : wee3s
< Z # to & wee3s
Calculate for each material
a) Minimum level
0) Maximum level
c) -rder level
d) Axplain importance of inventory controls?
CASE ST)DY # $
A company presently sells an e5uipment for ;s %*2@@@1 $ncrease in prices of la0our and
material cost are anticipated to the extent of "*K and "@K respectively2 in the coming
year1 Material cost represents &@K of cost of sales and la0our cost %@K of cost sales1
'he remaining relate to overheads1 $f the existing selling price is retained despite the
increase in la0our and material prices1 'he company would face a #@K decrease in the
existing amount of profit on the e5uipment1
8uestion !
")
• MBA ISBM CASE STUDY ANSWER SHEETS
• MBA ISBM CASE STUDY SOLUTIONS
• EMBA ISBM CASE STUDY ANSWER SHEETS
• EMBA ISBM CASE STUDY SOLUTIONS
• MBA CASE STUDY ANSWER SHEETS
• EMBA CASE STUDY ANSWER SHEETS
• DMS ISBM ANSWER SHEETS
http://www.mbacasestudyanswers.com/reg.phphttp://www.mbacasestudyanswers.com/papers.php
09901366442 – 09902787224
ADVERTISING MANAGEMENT
A) Define Advertising Copy? Please explain various ways of writing print advertising copy with
examples?
B) Design an AD campaign for a construction engineering company? (Manufacturers of
construction product)?
C) rite short notes on!
"! Characteristics of the ideal print advertisement
#! A$DA Model
%! Medial planning tools
&! A'( ) B'(
*! Ad agency organi+ation structure
D) $llustrate positioning statement for!
"! Maruti
#! ,irma washing powder
%! B-.C/
&! /arward 0usiness school
*! Apples
ADVERTISING MANAGEMENT
VENKY’S OF VENKATESHWARA HATCHERIES
Questions (A)
(a) Comment on the advertising strategy adopted previously and currently1
() Comment on 0randing of food products2 and their promotion1
(!) Can you thin3 of a different creative strategy for a product li3e chic3en?
(ip4stic3s with permitted colours can also damage the lips since the stainers are tetra40romo4
fluorosine1 hen ru00ed against the palm2 dar3ness of the stain will indicate the 5uantity of stainer
present1 Dar3ening of lip colour also depends upon the 0io4chemistry of individual6s lips1
Questions (")
(a) 'he complete product 3nowledge is given in the a0ove write4up1 hat do you thin3 should 0e the
copy
platform for these products? $ndicate the theme2 the appeal and the 0uying motives1
() $ndicate a suita0le media mix for advertising these products1 7ive your reasoning1
Case No # $
A%EM"IC CHEMICA% WORKS %TD& DIRECT MAI%INGS OF A%CE'HIN# THE %EGEND
AMONG ANTI"IOTICS
8uestions
(a) hich other 0usinesses)products can 0e suita0le candidates for direct mar3eting? hat
promotional techni5ues can 0e employed?
(0) Please do some research of your own on direct mailings of pharmaceutical companies1 hat are
your reactions?
(c) Put on your thin3ing cap1 $dentify a there for a campaign of one general tonic1
CASE # ( # IS S)'ER "OW% ADVERTISING S)'ER EFFECTIVE *
8uestions!
"1 hat 3ind of research design would you recommend for determining the effectiveness of M 9
M)Mars advertising during the .uper Bowl?
#1 $f the research design involves a survey of households2 which survey method would you
recommend and why?
%1 hat 3ind of measures and scales will you employ in your survey?
&1 Can the o0servation method 0e used to determine the effectiveness of M 9 M)Mars advertising
during the .uper Bowl? $f so2 which o0servation method would you recommend and why?
*1 hich syndicated services discussed in the 0oo3 can provide useful information ?
CASE NO # + # NIKE S'RINTS AHEAD OF THE COM'ETITION,YET HAS A %ONG WAY
TO R)N
8uestions!
"1 .hould ,i3e switch from a focus on cele0rities to a focus on its products in its advertising? Discuss
the role of mar3eting research in helping ,i3e management ma3e this decision1 hat 3ind of
research should 0e underta3en )
#1 /ow would you descri0e the 0uying 0ehavior of consumers with respect to athletic footwear?
%1 hat is the management decision pro0lem facing ,i3e as it attempts to retain its leadership
position?
&1 Define the mar3eting research pro0lem facing ,i3e2 given the management decision pro0lem you
have identified1
*1 Develop two suita0le research 5uestions and formulate two hypotheses for each1
:1 /ow can the $nternet 0e used to help ,i3e in conducting mar3eting research2 and in mar3eting its
products?
A-!.ite!tu-a/ Mana0e1ent
Atte12t a// 3uestions#
"1 By collecting the information from the relevant and authenticated sources2 ma3e a report
on the
following!
a) .ustaina0le development
0) Conservation
c) .chemes for slum area improvement
d) 'raffic control systems in $ndia in comparison with foreign country1
e) ;oad transport and ;ail transport schemes for city transport and compare them1
f) Par3ing pro0lems
#1 1 /ow would you
do this effectively1 pu0lished in several
newspapers the following advertisement!4
=Y "@@@ reward will 0e paid 0y the Car0olic .mo3e Ball Co1 to any person who contracts the
increasing epidemic influen+a after having used the .mo3e Ball three times daily for two wee3s
according to printed directions supplied with each 0all1 Y "@@@ is deposited with the Alliance Ban3
showing our sincerity in the matter1
-n the faith in this advertisement2 the plaintiff 0ought a .mo3e Ball and used it as directed1 .he was
attac3ed 0y influen+a1 .he sued the company for the reward1 ill she succeed? Axplain Briefly
(* Mar3s)
81&1 Da+al consigned four cases of Chinese crac3ers at Canpur to 0e carried to Allaha0ad on the %@th
May2
"?FI1 /e intended to sell them at the .ha0arat festival of *th Mune "?FI1 'he railway discovered that
the consignment could not 0e sent 0y passenger train and as3ed Da+al either to remove them or
authori+e their dispatch 0y goods train1 /e too3 no action and the goods arrived at Allaha0ad a
month after they were 0oo3ed1
Da+al filed a suit against ;ailways for damages due to late delivery of the goods which deprived him
of the special profits at the festival sale1 Decide 9 explain 0riefly ?
(* Mar3s)
81*1 G(ifeoy6 .oap company advertised that it would give a reward of ;s1 #@@@ who contracted s3in
disease after using the G(ifeoy6 soap of the company for a certain period according to the printed
directions1 Mrs1 Maco0 purchased the advertised G(ife0oy6 and contracted s3in disease inspite of
using this soap according to the printed instructions1 .he claimed reward of ;s1 #@@@1 'he claim is
resisted 0y the company on the ground that offer was not made to her and that in any case she had
not communicated her acceptance of the offer1 Decide whether Mrs1 Maco0 can claim the reward or
not1 7ive reasons1 Axplain 0riefly? (* Mar3s)
81:1 $n each set of statements2 only one is correct1 .tate the correct statements 9 Axplain 0riefly?
a) i) A 0ailee has a general lien on the goods 0ailed1
ii) 'he ownership of goods pawned passes to the pawnee1
iii) A gratuitous 0ailment can 0e terminated 0y the 0ailor even
0efore the stated time1
0) i) A su0stituted agent is as good an agent of the agent as a su0agent1
ii) An ostensi0le agency is as effective as an express agency1
iii) A principal can always revo3e an agent6s authority1 (* Mar3s)
81I1 A2 an unpaid seller2 sends goods to B 0y railway1 B 0ecomes insolvent
And A sends a telegram to ;ailway authorities not to deliver the goods to B1 B1 goes to the Parcel
office of ;ailway ?
)) hat are the three components of career motivation? hat is more important? hat is least
important? hy?
V) 7ive an example of dual career path system and explain it?
W) hat are the characteristics of an effective dual career path?
COST ACC)NTING MANAGEMENT
CASE ST)DY # 6
Materials L and < are used as follows !
Minimum usage Q *@ units each per wee3
Minimum usage Q "*@ units each per wee3
,ormal usage Q "@@ units each per wee3
-rdering 5uantities x Z
@ units< Z "@@@ units
Delivery period x Z & to : wee3s
< Z # to & wee3s
Calculate for each material
a) Minimum level
0) Maximum level
c) -rder level
d) Axplain importance of inventory controls?
CASE ST)DY # $
A company presently sells an e5uipment for ;s %*2@@@1 $ncrease in prices of la0our and
material cost are anticipated to the extent of "*K and "@K respectively2 in the coming
year1 Material cost represents &@K of cost of sales and la0our cost %@K of cost sales1
'he remaining relate to overheads1 $f the existing selling price is retained despite the
increase in la0our and material prices1 'he company would face a #@K decrease in the
existing amount of profit on the e5uipment1
8uestion !
")