abhishreshthaa
Abhijeet S
Indian Readership Survey (IRS)
The Media Research Users Council (MRUC) has also started bringing out a media source book known as the Indian Readership Survey (IRS). The study, known as the Indian Readership Survey-95, conducted by the Operation Research Group (ORG), bought by the Business India Group.
The IRS team of ORG-MARG covered the entire country, working exclusively on the IRS every day of the year. The team interviewed more than 200,000 households and 300,000 individuals
IRS is the largest media survey ever conducted providing a single-source database for demographics, media habits and product / brand usage across 741 towns and more than 2200 villages.
This all-india survey was conducted jointly with the Media Research Users' Council (MRUC). It provides product / brand penetration information for over 50 different products allowing one to link media habits and product usage data for adults and children from the age of 12.
With two major media source books, viz., NRS and IRS available, the advertisers and media planners have the benefit of a large database available. Being in competition also means more cautions approach on their part as the data is seen by experts with microscopic precision.
The Media Research Users Council (MRUC) has also started bringing out a media source book known as the Indian Readership Survey (IRS). The study, known as the Indian Readership Survey-95, conducted by the Operation Research Group (ORG), bought by the Business India Group.
The IRS team of ORG-MARG covered the entire country, working exclusively on the IRS every day of the year. The team interviewed more than 200,000 households and 300,000 individuals
IRS is the largest media survey ever conducted providing a single-source database for demographics, media habits and product / brand usage across 741 towns and more than 2200 villages.
This all-india survey was conducted jointly with the Media Research Users' Council (MRUC). It provides product / brand penetration information for over 50 different products allowing one to link media habits and product usage data for adults and children from the age of 12.
With two major media source books, viz., NRS and IRS available, the advertisers and media planners have the benefit of a large database available. Being in competition also means more cautions approach on their part as the data is seen by experts with microscopic precision.