Arvind Kejriwal is like that hot-shot SEO Guru, who is not afraid to take links from shady neighborhoods, even if that means a penalty from Google in future. Just like he is shaking hands with Hardik Patel, who is like that owner of content farm, who believes that ancient tactics like reservation will work in 2016. The partnership reeks of quick, selfish gains, just like a so called SEO Guru fails to see the long term implications of getting such backlinks.
Congress is like that legendary domain owner, who is confident of getting top rank, solely on the basis of the age of their domain, but failing to understand that SEO and Digital Marketing has changed since 1947.
PM Modi is like that dedicated Content Marketer, who is not focused on creating backlinks, but to produce maximum content, which gives value to the end-user. Like a professional campaigner, he is ensuring fair usage of social media, optimized paid campaigns, but more importantly, inciting a trust of consumers. His aim is not to rank on a search engine, but to create a legacy which lasts hundreds of years.
- Mohul Ghosh
