abhishreshthaa
Abhijeet S
Many Indian companies have built strong logos, starting from square one. At times to rebuild a new brand, at times to give existing brands a new aura.
When ITC decided to enter the hotel industry, in the 70's, they knew they had to face the two strong Indian brands Taj and Oberoi. ITC decided to position its hotel chain as 'truly Indian' and gave it the name 'Welcomgroup' to signify the welcoming nature of the Indian subcontinent, where cultures and religions have found a safe heaven for centuries. In a fitting manner R K Joshi of Ulka Advertising created the 'W-Namaste' logo for 'Welcomgroup'. It continues till this day as a unique logo that captures the ethos of an Indian welcome!
When Wipro Corporation wanted to signal a change in its business composition, it decided to change its logo to a colourful rainbow flower, designed by Shombit Sengupta.
In a similar vein, when Jaslok Hospital wanted to celebrate its silver jubilee, it also wanted to signal a new, more caring image. The new Jaslok Hospital logo with flowers, designed by Ravi Madkaikar of FCB-Ulka's IO Design welcomes patients with more warmth and care.
Aditya Birla group was formed after the demise of Shri Aditya Vikram Birla and the group hired designer Preeti Vyas Gianetti to create a unique logo. The corporation then unveiled the new sun logo through a shloka-based TV commercial - a unique for the Indian market
When ITC decided to enter the hotel industry, in the 70's, they knew they had to face the two strong Indian brands Taj and Oberoi. ITC decided to position its hotel chain as 'truly Indian' and gave it the name 'Welcomgroup' to signify the welcoming nature of the Indian subcontinent, where cultures and religions have found a safe heaven for centuries. In a fitting manner R K Joshi of Ulka Advertising created the 'W-Namaste' logo for 'Welcomgroup'. It continues till this day as a unique logo that captures the ethos of an Indian welcome!
When Wipro Corporation wanted to signal a change in its business composition, it decided to change its logo to a colourful rainbow flower, designed by Shombit Sengupta.
In a similar vein, when Jaslok Hospital wanted to celebrate its silver jubilee, it also wanted to signal a new, more caring image. The new Jaslok Hospital logo with flowers, designed by Ravi Madkaikar of FCB-Ulka's IO Design welcomes patients with more warmth and care.
Aditya Birla group was formed after the demise of Shri Aditya Vikram Birla and the group hired designer Preeti Vyas Gianetti to create a unique logo. The corporation then unveiled the new sun logo through a shloka-based TV commercial - a unique for the Indian market