Indian Institute of Business Management and Studies. ANSWER SHEETS. MBA. EMBA.DMS. ARAVIND

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Indian Institute of Business Management and Studies. ANSWER SHEETS. MBA. EMBA.DMS. ARAVIND 9901366442.doc

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Advanced Management Strategies
Q1 Write a descriptive note on the historical evolution of strategic management and business policy of
India and the world.
Q2 Describe some of the important characteristics of environment and demonstrate how a strategist
can be understand it better by dividing into external and internal components and general and
relevant environment.
Q3 elect a high!profile industry such as the I" or entertainment industry. Identify the ma#or
competitors and analy$e these reports to identify the types of corporate!level strategies being used by
these firms.
Q% Which types of regionali$ation strategies are adopted by firms& 'xplain and state your opinion on
whether Indian companies should adopt regionali$ation strategies.
Q( Describe the different ways in which digitali$ation can help organi$ations in achieving cost
leadership) differentiation and focus.
Q* +ritically comment on the use of corporate portfolio analysis for examining the ob#ective factors
involved in exercising a strategic choice.
Q, Describe the manner in which an organi$ation can align its resource allocation with its strategies.
Q - Discuss the need for sta.eholder relationship management. /lso describe the techni0ue of
sta.eholders1 analysis.
AGRIBUSINESS MANAGEMENT
1. 'xplain in detail the principles of general rights and obligations on environment protection&
2. tudy in detail surroundings of bus stands) railway stations) mar.ets) cinema houses and
marriage halls with reference to traffic problems) garbage disposal) par.ing ) steel lighting)
advertisements) sign boards) traffic islands) safety on roads) tree plantation and problems in
summer and rainy seasons. 2repare a suitable scheme to improve the comfort) convenience
and visual pleasure of particular area.
3. Study the architecture of the following periods:
a. 13
th
+entury
b. 'arly 24
th
+entury
%. 2repare reports regarding the role of a civil engineer as contractor in landscaping wor.. +ollect
details on different areas) specifications) estimates) etc.
(. 'xplain bye!laws and development rules of corporations.
*. 'xplain in detail use of computer aided drawings) software1s for estimation) rate analysis and
pro#ect management.
,. +ollect information about rules and regulations of plan sanctioning authority li.e 5unicipal
+orporation) tudy carefully all details related to si$e of the plot) marginal distances) 6/7)
number of storey1s and rules for number of tenements.
-. -. 2repare estimate for the bungalow pro#ect) assuming
a. +urrent rate of developed plot per s0. mt.
b. +onstruction cost per s0. mt. of plinth
c. 2rofessional fees etc.
3. +ollect details related to the procedure of purchase of land from a city survey office) land
records) property register) agreement for sale deed. Write a note on total procedure.
BUSINESS MANAGEMENT
1. Discuss the various provisions W"8 has made for the developing countries& +ritically
evaluate the impact of W"8 on the India.
2. Discuss the present status of technology in India and Indian business organi$ation. Discuss
the role of technology in the development of India.
3. 9riefly describe the process of formation of company according to the company law&
Describe the various modes of winding up of companies.
%. Describe the various approaches to international business. Discuss the reasons why
organi$ations cross borders. Discuss the impact of 5:+s on the host country.
(. 'xplore and explain the cross!culture dimension of international personnel management.
*. +ompile stoc. mar.et data for a few specific countries. /ttempt a comparative trend analysis
to throw light on nation!specific investment climate.
,. Would you accept the view that economic and non!economic variables interact each other on
the domain of business environment& 'xplain.
-. In what sense) is ;India going global1& Develop some counter argument to conclude that it is
a long way for India to go really global
BUSINESS ETHICS
1. 'xplain) in light of their theories) what <oc.e) mith) 7icardo) and 5arx would probably
say about the events in this case.
2. 'xplain which view of property!<oc.e1s or 5arx1s! lies behind the positions of the drug
companies =laxomith>line and 9ristol!5yers 0uibb and of the Indian companies such as
+ipla. Which of the two group!=laxomith>line and 9ristol!5yers 0uibb on the one hand)
and the Indian companies on the other ?do you thin. holds the correct view of property in this
case& 'xplain your answer.
3. 'valuate the position of +ipla and of =laxomith>line in terms of utilitarianism) right)
#ustice) and caring. Which of these two positions do you thin. is correct from an ethical point of
view&
1. Identify the behaviors that you thin. are ethically 0uestionable in the history of
5icrosoft. 'valuate the ethics of these behaviors.
2. What characteristics of the mar.et for operating systems do you thin. created the
monopoly mar.et that 5icrosoft1s operating system en#oyed& 'valuate this mar.et in terms of
utilitarianism) rights) and #ustice @your analysis should ma.e use of the textboo.1s discussion of
the effects of monopoly mar.ets on the utility of participants in the mar.et) on the moral rights
of participants in the mar.et) and on the distribution of benefits and burdens among
participants in the mar.etA) giving explicit examples from the operating systems industry to
illustrate your points.
3. In your view) should the government have sued 5icrosoft for violation of the antitrust
laws& In your view) was Budge Bac.son1s order that 5icrosoft be bro.en into two companies
fair to 5icrosoft& Was Budge >ollar!>otelly1s vember 1) 244% decision fair& Was the /pril
244% decision of the 'uropean +ommission fair to 5icrosoft& 'xplain your answers.
%. Who) if anyone) is harmed by the .ind of mar.et that 5icrosoft1s operating system has
en#oyed& 'xplain your answer. What .ind of public policies) if any) should we have to deal
with industries li.e the operating system industry&
1. What are the systemic) corporate) and individual issues raised in this case&
2. Cow should wildlife species li.e grouse or deer be valued) and how should that value be
balanced against
the economic interests of the of company li.e Questar&
3. In light of the D.. economy1s dependence on oil) and in light of the environmental impact of
Questar drilling operation) is Questar morally obligated to cease its drilling operation on the
2inedale 5esa& 'xplain
%. What) if anything) should Questar be doing differently&
(. In your view) have the environmental interest groups identified in the case behaved
ethically&
1. In your #udgment) did 9ecton Dic.inson have an obligation to provide the safety syringe
in all its si$es in 1331& 'xplain your position) using the materials from this chapter and the
principles of utilitarianism) rights) #ustice) and caring.
2. hould manufacturers be held liable for failing to mar.et all the products for which they
hold exclusive patents when someone1s in#ury would have been avoided if they had mar.eted
those products& 'xplain your answer.
3. In your #udgment) who was morally responsible for 5aryann 7oc.wood1s accidental
needlestic.E 5aryann 7oc.wood& "he clinic that employed her& "he government agencies that
merely issued guidelines& 9ecton Dic.inson&
%. 'valuate the ethics of 9ecton Dic.inson1s use of the =28 system in the late 1334s. /re
the =281s monopolies& /re they ethical& 'xplain.
ADVERTISING MANAGEMENT
/A Define /dvertising +opy& 2lease explain various ways of writing print advertising copy with
examples&
9A Design an /D campaign for a construction engineering company& @5anufacturers of
construction productA&
+A Write short notes onE
1E +haracteristics of the ideal print advertisement 2E /ID/ 5odel 3E 5edial planning tools
%E /"< F 9"< (E /d agency organi$ation structure
DA Illustrate positioning statement forE
1E 5aruti 2E :irma washing powde 3E 98+ %E Carward business school (E /pples
AVIATION MANAGEMENT
Q 1 A 'xplain +ivil /viation in /viation 5anagement &
Q 2 A Describe /viation ector in India with example &
Q 3A 'xplain with example /ircraft 7egulation and guidance.&
Q % A 'xplain /ir traffic control and its importance &
Q ( A 'xplain /ir afety tandards In /viation Industry &
Q * A 'xplain 8perational 5anagement ) Infrastructure 5anagement ) 7egulatory 5anagement G
ecurity G afety 5anagement authorities of /viation 5anagement &
Q ,A Write note on International /ir "ransport /ssociation@I/"/A &
Q -A Write notes on /ircraft 5anagement afety tandards =uidelines for 6ederal 6light
2rogrammes.&
Q 3 A 'xplain flow of a 6ixed base operation @airport support areaA to the scheduling of planes and
pilots &
Q 14 A flow of a 6ixed base operation @airport support areaA to the scheduling of planes and pilots &
Q 11 A 'xplain the meaning of following E!
/ A 7ed channel
9 A 2ost 6light +hec.
+A Candling of Disable 2eople
dA 'xcess 9aggage
e A pecial Candling
f A /isle
g A 'xcursion 6ire
h A Inland /ir travel tax
Q 12 A What are the step involved in pre!flight arrangement of an /ircraft &
Q 13 A 'xplain the 2rocedure of 9aggage Candling for an International 6light &
Q 1% A What is a eating +hart & Describe the seating arrangements in an aircraft &
Q 1( A 'xplain the procedure of post!flight arrangement and differentiate post!flight arrangement
from pre!flight arrangement &
Q 1* A Distinguish between trimming and loading . Write about the procedure of loading &
BANKING MANAGEMENT
1. /naly$e the case) using W8".
2. +omment on the strategies used by the ban. for penetrating the :agpur mar.et.
3. uggest strategies for sustenance and growth of the ban. in view of the changing scenario of
the :agpur region
Answer An si! "
1. 'xplain buyers credit and suppliers credit by giving examples of each type of credit. /lso
explain with a case study.
2. What is correspondent ban.ing& 'xplain briefly the services offered by correspondent
ban.ing& 'xplain briefly the services offered by correspondent ban.s to the ban.s having
account relationship with them& =ive some examples&
3. 'xplain in brief) the role of 7eserve ban. of India in Indian 'xchange control. 'xplain the role
of 'HI5 ban. in promotion exports) and describe briefly facilities given by 'HI5 ban.& =ive
examples.
%. "he organi$ational career is a responsibility of the organi$ation and the individual. Discuss.
(. 'xplain the general architecture of an integrated ban.ing system. Cow is it useful& 'xplain
with examples.
*. What do you understand by 5I+7& Cow does it help in clearing of instructions& 'xplain the
field structure of 5I+7 che0ue.
,. 'xplain how a digital signature is generated& 'xplain its use with examples.
-. Cow can Indian ban.s use legal recognition of digital signature for development of business.
3. What is mar.et segmentation& Why is it important to advertisers& Cow is it useful for ban.ing.
BUSINESS ETHICS
1. Discuss ethically the drawbac.s you find in the under!age marriages&
2. Cow does the increasing empowerment of women help eliminate problems if this type&
olve any six 0uestions E
Q2.
aA What is moral ha$ards and why is it important&
bA What is emergent strategy&
Q3.
aA What are the ob#ectives of a business) and which is the most important&
bA Cow many steps are there in the decision ma.ing process and what are they&
Q%.
aA What +7 issues exist for :62s&
bA What measures of performance are typically used by these organi$ation&
Q(.
aA Cow globali$ation effect +7&
bA Is globali$ation threat for +7&
Q*.
aA Why is the measurement of performance important&
bA What is I81%444 and what factors does it cover&
Q,.
aA What are the responsibilities of business in their corporate decision&
bA What is the relationship between +7 and corporate behavior&
Q-.
aA What are the % factors of sustainability&
bA What are the factors of distributable sustainability&
Q3.
aA What #ustification does sta.eholder "heory use for considering sta.eholder&
bA What are the step involved in the incorporation of environmental accounting into the ris.
evaluation system of an organi$ation&
BUSINESS ADMINISTRATION
Q. /naly$e the vision tatement of 9C'< and comment on its positive and negative features.
Q. /nalyse the W8" factory and options before DD. What) in your opinion in the best strategic
alternative before DD& Why do you thin. the proposed alternative to he best &
Q.1 +omment on whether the cultural changes ant 82 G = are supportive of the strategy being
implemented.
Q.2 What) in your opinion) are the changes of the cultural change being successful& What needs to be
done additionally to ensure successes &
Q. Cow do you respond to haileshIs predicament expressed at the end of the case
BUSINESS COMMUNICATION
1. +omment on the appropriateness of the sender1s tone to a customer.
2. 2oint out the old ? fashioned phrases and expressions
3. 7ewrite the reply according to the principles of effective writing in business.
1. What is non ? verbal communication& Why do you suppose that this commercial relies
primarily on non!verbal communication between a young man and a gorgeous woman& What
types of non ? verbal communication are being used in this case&
2. Would any of the non!verbal communications in this spot @adA not wor. well in another
culture&
3. What role does music play in this spot& Who is the target mar.et&
%. Is the music at all distracting from the message&
(. Cow else are radio stations advertised on "J&
1. Do you find 5r. inha1s responses to various 0uestions effective& =ive reasons for your
view on each answer given by 5r. inha.
2. 7ewrite the responses that you consider most effective to the above 0uestions in a #ob
interview.
3. 5r. inha has observed the norm of respectful behaviour and polite
conversation. 9ut) do you thin. there is something gone wrong in his case & /ccount for your
general impression of 5r. inha1s performance at the interview.
1. /ssume you are wor.ing as an operator at a call centre in India and are receiving irate calls
from /mericans and <odoners. Cow would you handle such calls& +onceive a short
conversation between you and your client) and put it on paper.
2. K>eep your cool.L What does this mean in term of conversation control&
3. Do you agree with the view that such abusive happenings on the telephone do not have any
impact on business& Bustify.
1. /nalyse the reasons for /rvind 2andey1s dilemma.
2. Does /rvind 2andey really face a dilemma &
3. In your view what should /rvind 2andey do & hould he disclose it to his =erman
Jice 2resident ?
BUSINESS COMMUNICATION
1. Identify the three sources of 5r. 9asu1s information.
2. Discuss the main filter involved in this case.
3. What should 5r. 9asu have done to avoid the misunderstanding.
%. Who is to blame for this communication gap& /nd Why&
1. What is 6u$$&
2. 7ewrite the given case study in a succinct manner.
3. Do you believe that some people are born writers& Bustify.
1. /ssume you are wor.ing as an operator at a call centre in India and are receiving irate calls
from /mericans and <odoners. Cow would you handle such calls& +onceive a short
conversation between you and your client) and put it on paper.
2. K>eep your cool.L What does this mean in term of conversation control&
3. Do you agree with the view that such abusive happenings on the telephone do not have any
impact on business& Bustify.
1. /nalyse the reasons for /rvind 2andey1s dilemma.
2. Does /rvind 2andey really face a dilemma &
3. In your view what should /rvind 2andey do & hould he disclose it to his =erman
Jice 2resident &
BUSINESS #A$
1. @aA Discuss the term ;+ontinuing =uarantee1. Cow can it be revo.ed&
b. tate briefly the rights and obligations of a bailee.
2. @aA What do you understand by the term Implied ;/uthority of a partner1&
@bA 'numerate the acts which are not covered under implied authority.
3. @aA What are the rights and duties of a minor in relation to partnership business&
@bA Distinguish between !!
@iA ub!agent and ubstituted /gent
@iiA ale) 9ailment and 2ledge
%. @aA 'xplain the rights of a partner.
@bA Distinguish between the followingE
@iA uccession and /ssignment.
@iiA +ontract of Indemnity and +ontract of =uarantee.
(. Write short note on.
i) n!registration of a firm.
ii) +apacity of +ontract
iii) >inds of 9ailment.
iv) /nticipatory breach of a +ontract.
*. aA When is a urety Discharged from <iability by the conduct of the creditor.
bA Describe the rules relating to passing of property in the sale of goods.
,. aA What is an illegal agreement& tate the effects of illegality.
bA What is ;upervening Impossibility1& What are its effect upon the contract&
cA What are the remedies available to the buyer when goods in wrong 0uantity delivered to
him&
-. @aA tate the principles on which damages are assessed for breach of contract.
@bA Describe the law relating to the ;right of resale1 available to an unpaid seller
in the ale of =oods /ct) 1334.
3. aA What are the rules regarding delivery of goods&
bA Distinguish betweenE
iA vation and /lteration.
iiA <i0uidated damages and penalty
14. aA "ransferee of a partner1s interest cannot exercise the right of transferring partner.
bA /ppropriation is a right primarily of the debtor and for his benefit.
cA / proposal can be revo.ed otherwise than by communication.
dA 7ight of stoppage in transit is an extension of the right of lien.
B%siness Strategic Management
1. +onsider the vision and mission statements of the 7eserve 9an. of India. +omment on the
0uality of both these statements.
2. hould the 79I go for a systematic and comprehensive strategic plan in place of its earlier
pragmatic approach of responding to environmental events as and when they occur& Why&
1. Identify the opportunities and threats that the retailing industry in India offers to local and
foreign companies.
2. 2repare an '"82 for a company interested in entering the retailing industry in India.
1. In your opinion) what is the distinctive competence of Celp/ge India&
2. 2repare a strategic advantage profile for Celp/ge India.
1. 9C'< is mainly formulating and implementing concentration strategies nationally as well
as globally) in the power e0uipment sector. Do you thin. it should broaden the scope of its
strategies to include integration or diversification& Why&
2. uppose 9C'< plans to diversify its business. What areas should it diversify into& =ive
reasons to #ustify your choice
1. What is the motive for internationali$ation by the >alyani =roup& Discuss
2. Which type of international strategy is >alyani =roup adopting& 'xplain.
C&inica& Researc' Management
1. 'xplain the steps involved in KDesigning +linical "rials&L
2. 'xplain in detail 7esponsibilities of +7+@+linical 7esearch +oordinatorA and +7/@+linical
7esearch /ssociateA&
3. 'xplain in your words the K'thical issues in patient recruitmentL&
%. 'xplain in detail different types of audits involved in +linical "rials&
1. Cow can Dr. 9rown or Dr. Bones find an appropriate clinical trial for 5r. mith&
2. What arguments can be put forward in favor of paying people for participating in clinical
trials&
3. Cow convincing is the view that the mar.et should decide how much sub#ects should be
paid& "hat is) should people be offered as much as is necessary for them to agree to
participate) or is there something about research that ma.es another standard of payment
appropriate&
%. Cow convincing is the notion that participation in clinical trials is li.e low!s.ill wor. and
therefore worthy only of a minimum wage&
(. "he goal of 6ederal 7egulations is to protect research sub#ects. Do you believe that the
original regulations too. an appropriate approach to protecting fertile females) pregnant
women) and fetuses from research ris.& What was the effect of this approach&
*. "he new regulation permits but does not re0uire inclusion of pregnant women in clinical
research. Do you believe that pharmaceutical manufacturers will be interested in increasing
studies in pregnant women& What are the incentives& What are the obstacles&
,. 6ear of legal liability leads researchers and sponsors to guard against participation of
pregnant women in clinical research. Do you thin. that mechanisms to address this fear
would wor. to increase the role of women in clinical studies& uch mechanisms include) for
example) caps on the liability sponsors would face) creation of a federal fund to compensate
harmed sub#ects) and building liability costs into the costs of doing business. hould one or
more of these mechanisms be put in place to increase involvement of pregnant women in
clinical trials&
CON(#ICT MANAGEMENT AND NEGOTIATION SKI##S
1. Do you thin. that the conflict was resolved in proper manner& =ive reasons&
2. If you were the union leader how would you have solved this dispute&
3. /mongst all the incentives schemes from the negotiated settlement which 3 s.ills are
more effective& /nd why&
1. Does role of power play a vital impact in negotiation& "a.e the base of case and explain&
2. 'xplain the behavior during negotiation in this case @that is the opening move)
negotiation dance G influence mechanismA&
3. What was the main reason for the communication gap in this case& /nd also explain the
classification of conflict&
1. Who was the main reason for this conflict& =overnment or the rural population&
'xplain in detail&
2. Was it possible to avoid this conflict& =ive reasons to your answers&
3. In this case) explain the different levels of conflict @"hat is low level) optimum level) high
levelA&
CONSTRUCTION MANAGEMENT
1.What do you understand by Kinvestment appraisalL& 'xplain the following methods of
pro#ect appraisal. What do you understand by Kcash flow forecastingL&. What neat s.etches)
explain the uses of ? curve.

@iA 7eturn ? on capital employed
@iiA 2ay bac. method
@iiiA Discount cash flow method
2./ company is engaged in producing a spare part which is sold at an uniform price of 7s.
144 each. "he variable cost of producing the spare part amounts to 7s. *4 per unit while the
fixed costs amount to 7s. 2(4444. Cow many spare parts must be produced and sold so
that company brea.s even& Cow much sales would be made at this level of activity) if the
firm desires a profit of 7s. 1(4444.
3.Define "Q5. 'xplain its various elements. Discuss the application of "Q5 in the
construction industry.
%.What do you understand by Kbrea. even analysisL and explain its salient features and
limitations.
CONSTRUCTION MANAGEMENT
1. What a note on tender and tender notices
2. Discuss the different types of tenders&
3. Write a note on '5D and D.
%. What are the procedures followed after the opening of a tender&
(. 'xplain the importance of organi$ation in construction activities
*. 'numerate the general principles to be followed in forming an organi$ation system.
,. / multi!purpose river valley pro#ect across a ma#or river is planned for construction.
Irrigation) power development) fisheries and picnic development are all planned.
uggest a suitable organi$ation structure for construction and maintenance of this
pro#ect.
CONSUMER BEHAVIOR
1. 9ased on the case information and your personal experiences) list at least five things you .now
about tarbuc.s. "his list offers you some idea about your cognitions concerning the coffee shop
chain.
2. <ist at least things you li.e or disli.e about tarbuc.s. "his list gives you some idea of your
affect for the coffee shops.
3. <ist at least five behaviors involved in buying a gourmet coffee drin. from tarbuc.s. "his list
gives you an idea of the behaviors involved in a coffee purchase.
1. What affective responses do you thin. the 9arnes G ble environment creates& Cow might
consumers1 cognitive systems interpret these responses& 6rom a mar.eting perspective) which is more
important to 9arnes G bleMaffect or cognition&
2. 7ob goes to 9arnes G ble location to hang out and meet people. <isa goes only when she
wants to purchase a specific boo. or +D. Describe how their integration processes might convince
them to choose 9arnes G ble over the myriad other options they have.
3. 5any of the activities that ta.e place at 9arnes G ble stores @or at 9arnesandble.comA do
not re0uire a purchase. 2articipating in discussion groups and going to in!store performances are
free. /nd obviously it doesn1t cost anything to simply go in) sit in a chair) and read a boo.. o why do
people buy& Cow do these free activities @behaviorsA influence consumers1 affect and cognition&
1. What role do you thin. modeling could have played in the diffusion of this innovation&
2. Cow could you use modeling to teach a friend how to use 7ollerblades&
3. If you were designing a commercial for 7ollerblades to be used for an in!store videotape
demonstration) how would you design the commercial to ta.e advantage of your .nowledge of
modeling&
1. Jisit the aturn website and try to determine the mar.et segments the carma.er is targeting.
What should aturn do to better serve those segments& Cow might aturn tailor its offerings to
address the different stages of the family life cycle&
2. 8ther vehiclesMsuch as 2orsches) 5ustangs) and Carley!Davidson motorcyclesMalso have
KcultL followings. 9ut these products also have very strong symbolic meanings associated with them.
"he aturn is a solid and reliable) but basically unspectacular) car. Identify and discuss three reasons
that you thin. aturn has such a devoted following of involved customers.
3. /n automobile is a high!involvement purchase. Discuss how the manufacturer of a lower!cost)
lower!involvement product could generate greater personal relevance and long!term loyalty. 6ind and
discuss an example of a company that has done so.
1. What .ind of consumer owns a Carley&
2. What accounts for Carley owners1 satisfaction and brand loyalty&
3. What role do you thin. the Carley 8wner =roup plays in the success of the company&
CONSUMER BEHAVIOR
1. In what ways is "oyota1s new!product development system designed to serve customers&
2. In what ways is "oyota1s manufacturing system designed to serve customers&
3. Cow does "oyota personali$e its cars and truc.s to meet individual consumer needs&
1. +onsider the e!mail campaigns discussed in the case. Why do you thin. these campaigns were
successful& Discuss the attention processes that were at wor.. Do you see any potential drawbac.s to
this type of mar.eting&
2. During the 2444 uper 9owl) /9+ invited viewers to visit its 'nhanced "J website. 6ans could
play trivia) see replays) participate in polls and chat rooms) and view player statistics. "he site
received an estimated 1 million hits. Why& 6rame your answer in terms of exposure) attention) and
comprehension.
3. "hin. about your own Web surfing patterns. Write down the reasons you visit sites. Which of
the mar.eting strategies discussed in the case do you find most @and leastA influential&
1. What behaviors are involved in online grocery shopping& Cow does online shopping compare
with traditional shopping in terms of behavioral effort&
2. What types of consumers are li.ely to value online grocery shopping from 2eapod&
3. 8verall) what do you thin. about the idea of online grocery shopping& Cow does it compare
with simply eating in restaurants and avoiding grocery shopping and coo.ing altogether&
1. Identify and discuss some of the cultural meanings for ony possessed by consumers in your
country. Discuss how these cultural meaning were developed and how they influence consumers1
behaviors @and affect and cognitionA. What is the role of mar.eting strategies in creating and
maintaining @or modifyingA these cultural meanings&
2. It is often stated that the world is becoming smaller because today people communicate
relatively easily across time and distance. Discuss whether that has been beneficial for ony. What are
some mar.eting challenges it presents&
3. What do you thin. about ony1s tradition of region!specific or nation!specific mar.eting&
Would ony be better served by wor.ing to create a more uniform global image&
1. Why do consumers pay N-% for a 2leasant +ompany doll when they can buy other dolls much
more cheaply at retail stores&
2. +onsidering money) time) cognitive activity) and behavioral effort costs) are 2leasant +ompany
dolls more or less costly than dolls that can be purchased at retail stores&
3. What recommendations do you have for 2leasant +ompany to increase sales and profits&
CONSUMER BEHAVIOR
1. What does the purchase of a product li.e :i.e mean to under ingh
2. What does the story say about our society and the impact of mar.eting on consumer
behavior&
3. 'xplain how the above!mentioned information is li.ely to benefit a mar.eter&
%. Which of the above mentioned types are li.ely to respond to sales promotion& 'xplain.
(. / manufacturer of personal care products in the premium segment starts fre0uent sales
promotions. What is li.ely to be the impact on the above!mentioned types&
*. What is li.ely to be the decision process in case of choosing an airline&
,. Would this plan suggested by the vice president help in convincing the customers to use
tar /irways& =ive your reasons.
-. Cas hobha identified the best target mar.et for 5ouse!7id& Why or why not&
3. Does hobha have enough needed data on consumer behaviour& What type of consumer
research should hobha conduct&
14. What type of advertising can influence consumers for this type of product&
11. Discuss the nature of problem@sA in this case&
12. uggest the .ind of consumer research needed&
13. Cow should =olden =low be positionedF repositioned to bring about the desired change
among consumers& =ive your reasons.
1%. Why would some consumers have high!involvement levels in learning about this sales
promotion
1(. Is a level of ,( per cent comprehension realistic among those who become aware of an ad&
Why or why not?
1*. Do you thin. such promotions are li.ely to influence the 0uality image of the retail store&
'xplain.
CONSUMER BEHAVIOR
What1s up with our fascination with bigness & Is this a uni0uely /merican preference & Do you
believe that Kbigger1s better &L Is this a sound mar.eting strategy &
What1s your ta.e on this issue & Cow do you react when one of your favorite songs turns up in a
commercial & Is this use of nostalgia an effective way to mar.et a product & Why or why not &
2erhaps the appropriate 0uestion is not does sex sell) but should sex sell & What are your feelings
about the blatant use of sex to sell products & Do you thin. this tactic wor.s better when selling to
men than to women & Does exposure to unbelievably attractive men and women models only ma.e
the rest of us KnormalL fol.s unhappy and insecure & Dnder what conditions @if anyA should sex be
used as a mar.eting strategy &
Cow was your experience ? how helpful was this manne0uin & When you shop for clothes online)
would you rather see how they loo. on a body with dimensions the same as yours) or on a different
body & What advice can give Web site designers who are trying to personali$e theses shopping
environments by creating life ? li.e models to guide you through the site &
What do you thin. & What is and what should be the role of fashion in our society & Cow important is
it for people to be in style & What are the pros and cons of .eeping up with the latest fashions & Do
you believe that we are at the mercy of designers.
COR)ORATE #A$
1. @aA Discuss the term ;+ontinuing =uarantee1. Cow can it be revo.ed&
@bA tate briefly the rights and obligations of a bailee.
2. @aA What do you understand by the term Implied ;/uthority of a partner1&
@bA 'numerate the acts which are not covered under implied authority.
3. @aA What are the rights and duties of a minor in relation to partnership business&
@bA Distinguish between !!
@iA ub!agent and ubstituted /gent
@iiA ale) 9ailment and 2ledge
%. @aA 'xplain the rights of a partner.
@bA Distinguish between the followingE
@iA uccession and /ssignment.
@iiA +ontract of Indemnity and +ontract of =uarantee.
(. Write short note on.
iA n!registration of a firm.
iiA +apacity of +ontract
iiiA >inds of 9ailment.
ivA /nticipatory breach of a +ontract.
*. aA When is a urety Discharged from <iability by the conduct of the creditor.
bA Describe the rules relating to passing of property in the sale of goods.
,. aA What is an illegal agreement& tate the effects of illegality.
bA What is ;upervening Impossibility1& What are its effect upon the contract&
cA What are the remedies available to the buyer when goods in wrong 0uantity
delivered to him&
dA When shall a retired partner be discharged from his liabilities for the acts of the firm before
retirement&
-. @aA tate the principles on which damages are assessed for breach of contract.
@bA Describe the law relating to the ;right of resale1 available to an unpaid seller
in the ale of =oods /ct) 1334.
3. aA What are the rules regarding delivery of goods&
bA Distinguish betweenE
iA vation and /lteration.
iiA <i0uidated damages and penalty
14. aA "ransferee of a partner1s interest cannot exercise the right of transferring partner.
bA /ppropriation is a right primarily of the debtor and for his benefit.
cA / proposal can be revo.ed otherwise than by communication.
dA 7ight of stoppage in transit is an extension of the right of lien.
COR)ORATE HRM
*+ Describe the probable reasons for the setting up of the """I in India. Describe the direct and
indirect benefits accruing to ">5 by running the """I. What) according to you) are the short!
term and long!term benefits to the company&
,+ "he """I trainees were not under any compulsion to #oin the company @">5A once they had
completed the training program. What are the possible advantage@sA and disadvantage@sA of
such a policy&
-+ In your opinion) will similar training initiative be successful in the service sector& 'xplain in
the context of a few service industries that you are familiar with
.+ Indian companies) which used to focus mainly on sales training programs for their own sales
force) are now extending these initiatives to their business partners. What are the ma#or
reasons behind the increasing prominence of such initiatives among Indian companies& /lso
throw light on the advantages and disadvantages of outsourcing the training activities to third
parties.
/+ 9ehind every successful dealer is a smiling and efficient dealer salesperson. 'xplain the relative
importance of dealers in the consumer durables industry over and above those in the 65+=
industry. Cow have consumer durable players improved the performance of their dealers
through training&
0+ Discuss the importance of line managers in reinforcing initial classroom training. What are the
issues and challenges faced by training managers in partnering with the line managers& Cow
can these be overcome& In your opinion) how did harma succeed in forging a partnership with
the line managers&
1+ "raining is viewed as a cost. /lthough experts opine that training is needed the most when a
company is going through tough times) it is in such situations that training budgets are most
li.ely to be slashed. What are the problems in ascertaining the 78I of training& Cow can
training lin. training to bottom!line results&
2+ What type of team was formed here& Was it necessary) in your opinion&
3+ Dse the team effectiveness model in +hapter 3 and related information in this chapter to
identify the strengths and wea.nesses of this team1s environment) design) and processes.
*4+ /ssuming that these four people must continue to wor. as a team) recommend ways to
improve the team1s effectiveness.
**+ Cow did the K8dd Doc.sL programme enrich the #obs at tandard Decoy&
*,+What motivated wor.ers to participate in mar.ing the 8dd Duc.s
*-+What mad the 5D change his mind and go against 5aniyam& What role might the J2!C7
have played in the episode&
*.+If you were 5aniyam) what would you do&
*/++ontrast Cillton1s earlier corporate culture with the emerging set of cultural values
*0++onsidering the difficulty in changing organi$ational culture) why does Cilton1s management
seem to be successful at this transformation&
17. Identify two other strategies that the city might consider to reinforce the new set of
corporate values.
Energ Management
1. 'xplain in detail 'nergy +onservation chemes&
2. What is energy management& Is energy conservation the same as energy efficiency in an
effective energy management program&
3. +omment on K/lternate sources of powerL
%. 'xplain in detail 5ethods of investment appraisal&
(. 'xplain in detail Kources of Waste Ceat and its potential applicationsL
*. Write short note onE
i. Ceat "ransfer +oefficient
ii. olar 7adiation
iii. 7ate of heat transfer
iv. 7egenerators
,. 'xplain in brief Cydraulic power systems
-. 'xplain in your words the points you must consider for efficient use of energy&
3. +omment on K+ost of 'lectrical 'nergyL
14. Differentiate between Cot water systems and +ooling water systems&
Entre5rene%rs'i5 Management
1. In running this new venture) I need to invest al available resources in producing the products
and attracting customers. Cow important is it for me to divert money from those efforts to protect my
intellectual property&
2. I have sufficient resources to obtain intellectual property protection) but how effective is that
protection without a large stoc. of resources to invest in going after those that infringe on my rights&
If I do not have the resources to defend a patent) is it worth obtaining one in the first place&
3. /re there circumstances when it is better for me not to be an innovator but rather produce
K.noc.!offsL of other innovations&
1. =ee) these managers discussed in the article are a bit rough. 'ven if one particular person is
not producing as expected) doesn1t this person still deserve to be treated with respect&
2. It appears that the automatic assumption is that the employee is at fault for not performing
and therefore should be fired. 9ut shouldn1t the responsibility fall on me as the manager and the
system that I have introduced& 5aybe the person is performing as well as the situation allows&
3. Cow am I to build team spirit within my small company when I single out one person for lac.
of production and fire him or her&
1. What are the advantages of going to an 9I+ over and above a business angle or venture
capitalist&
2. What are the disadvantages and how can they be minimi$ed&
1. "his whole idea of experimentation seems to ma.e sense) but all those little failures can add
up) and if there enough of them) then this could lead to one big failure!the business going down the
drain. Cow can I best get the advantages of experimentation in terms of innovation while also
reduction the costs so that I don1t run the ris. of losing my business&
2. 5y employees) buyers) and suppliers li.e wor.ing for my company because we have a lot of
wins. I am not sure how they will ta.e it when our company begins to have a lot more failures @even if
those failures are smallA! it is a psychological thing. Cow can I handle this trade!off&
3. 'ven if everyone else accepts it) I am not sure how I will cope. When pro#ects fail it hits me
pretty hard emotionally. Is it #ust that I am not cut out for this type of approach&
1. I want to find a little pot of gold li.e <issa D1/0uanni. Where should I loo.&
2. I li.e the gift certificate idea to raise money and build my business. What other types of
products do you thin. that approach will wor. for&
3. 8ver the years I have paid a lot of taxes. hould I feel guilty for accessing government ?
subsidi$ed monies to build my business) or should I feel #ustified&
Entre5rene%rs'i5 Management
Q1 eems li.e a lot of wor. in writing articles and time in chat rooms. /lthough it might be a way of
getting people to my website with only a small expense) do you thin. that this approach is worth the
investment of time&
Q2 What are the other benefits of this approach over and above simple a cost saving
Q3 /re there particular businesses and products more suitable for this approach
Q1 It is not surprising that a lawyer should say that an entrepreneur needs a lawyer to start a business.
I certainly do not have money to burn on unnecessary legal fees. Which things do I need a lawyer for
now) which things need a lawyer but can be delayed and finally which things can I do myself&
Q2 8ther than the costs) are there any disadvantages to Kbouncing ideasL of a lawyer&
Q3 I certainly don1t want to pay more taxes than I must. What the tax implications of the different
legal structures for the business&
Q1 / cheaper way of advertising that is more effective at attracting customers ? is this too good to be
true& Why has the Ksimpler is betterL approach wor.ed for 9rec.enridge 9rewery&
Q2 /ssume that the +'8 as.ed you about pricing its pint glasses and "!shirts to maximi$e profit from
these items) or should I have a lower price to increase volume and benefit from the promotional
impact the purchase these items have on the sales of my beer&L
Q3.Would you advise this approach to an entrepreneur whose primary products are highly
technological& What about an entrepreneur whose products are sold to industrial buyers&
Q1."his whole idea of experimentation seems to ma.e sense) but all those little failures can add up)
and if there enough of them) then this could lead to one big failure!the business going down the drain.
Cow can I best get the advantages of experimentation in terms of innovation while also reduction the
costs so that I don1t run the ris. of losing my business&
Q2. 5y employees) buyers) and suppliers li.e wor.ing for my company because we have a lot of wins.
I am not sure how they will ta.e it when our company begins to have a lot more failures @even if those
failures are smallA! it is a psychological thing. Cow can I handle this trade!off&
Q3 'ven if everyone else accepts it) I am not sure how I will cope. When pro#ects fail it hits me pretty
hard emotionally. Is it #ust that I am not cut out for this type of approach&
1. I want to find a little pot of gold li.e <issa D1/0uanni. Where should I loo.&
2. I li.e the gift certificate idea to raise money and build my business. What other types of
products do you thin. that approach will wor. for&
3. 8ver the years I have paid a lot of taxes. hould I feel guilty for accessing government ?
subsidi$ed monies to build my business) or should I feel #ustified&
Envir6nment Management
1. 'xplain the scope of environmental engineering
2. +ompare the various types of energy with respect to its suitability for Indian +onditions.
3. 'xplain the role of producers) consumers and decomposers in an ecosystem.
%. +ompare and contrast natural ecosystem with agro ecosystem.
(. Is biotechnology a threat to biodiversity& ubstantiate your answer with examples&
*. Discuss the status of Disaster 2reparedness in India
,. 'xplain the wor.ing of the following air pollution control e0uipments mentioning their
advantages) disadvantages and applications.
i. +yclone separator
ii. 6abric 6ilter
iii. 'lectrostatic precipitator
iv. Wet +ollector @scrubberA
-. 'xplain the phenomenon of global warming and the factors contributing to it.
3. What are the ma#or issues on 'nergy Dtili$ation in Drban 2lanning.
14. Discuss the salient features of the Dniversal Declaration of Cuman 7ights by D:.
EVENT MANAGEMENT
1. tudy a mega 'vent that you have en#oyed and chart out the pre) during and post!event
activities. /lso study in detail the 2lanning) 8rgani$ing) taffing) <eading and +ontrolling functions
involved in the effort.
2. elect a 6amily event and study the costing aspects involved in organi$ing it. 9rea. up the costs
into relevant categories) analy$e the cash flow) note down in detail the negotiations with suppliers and
finally carry out a variance analysis of the actual cost vis!O!vis the budget.
3. 7edesign the above event into a commercial idea and loo. at it from an event organiser1s
perspective. +arry out the pricing based on the clientele that you intend to attract) the target audience
and how you intend to attract them) whether the event would be a fully tic.eted or invited show) what
would the audience si$e be) and finally) how much margin would you li.e to retain.
%. <oo. up today1s newspaper and identify any five events that interest you. +arry out a research
for finding out the following informationE
aA Who are the event organi$ers&
bA 6or whom are the events being organi$ed i.e. who are the event organi$er1s clients&
cA Who are the target audience for each event&
dA What is the event infrastructure involved&
eA Where are the events being held i.e. identify the venues. /lso analyse why these specific venues
were chosen&
fA What is the networ.ing mix on the media front&
gA /naly$e and list down as many reasons that you can identify as to why the clients are using
events&

(. / tyre manufacturer approaches an event management company as a client and is loo.ing to
sponsor a sports event with the ob#ective of mar.et development with a positive brand identity and
association with popular sportsmen and women so as to pro#ect a youthful image among both male
and female target audience. +reate a 2opularity hare 5atrix for the different types of sports such as
occer) +ric.et) 9as.etball) "able "ennis etc. that might interest the client and recommend
aA / particular sport that the client should consider sponsoring.
bA / particular event in the chosen sport.
cA "he ris. level appropriate for the clients.
dA +hart out the event1s ob#ectives and strategies.
*. Identify a favourite event that you have attended or .now about) brea. it down into ( +1s of
events. Identify ( ma#or clients you would li.e to resell the above event to and then redesign this event
tailored to the needs of these prospective clients.
,. elect an event) ta.ing into consideration the 6rito!<ay "est 5ar.eting 'xample and establish
the .ey elements of such an event) both at micro level and at the integrated level.
-. Identify an event that you li.e) that is being broadcast live on "J while being performed in
front of a live audience. Identify the sponsors and do some research on them to find out about their
products or services) financial health) life cycle stage etc. 6ollow the event carefully for pre and post
event promotion activity. /ttend the event and observe the positioning of the sponsors boards.
Interact with the event managers to find out the cost of advertising during the event and what other
costs that the sponsors have borne to ma.e a success of their association.
3. elect an event organi$er and carry out the entire analysis for that company in the form of a
case study. +hart out the various matrices given above and recommend steps that would help the
company under observation to grow exponentially.
14. elect any local event that is yet to happen. "ry to understand the clientele that might be
attracted to sponsor such an event. Dnderstand the networ.ing elements and finally) call or visit any
one of the sponsors to find out exactly what was expected out of the event and what defined a
successful event for the sponsor) how was the evaluation carried out and what was the result&
(ACI#IT7 MANAGEMENT
1. 2lease 'xplain the Jarious teps in +orporate 6acility 2rocedure
2. hort tes on /nnual operating plan ) +apital budgeting plan ) <ong 7ange 2lan)
3. What are the basis and criteria for pace Dtili$ation
%. 'xplain space and furnishing standards to verify all the aspects.
(. What is Integrated /ssets 5anagement.
*. What is complete role of financial reporting and control
,. What are the various concerns in case of build to svil&
-. What are the various site evaluation criteria. /lso comments on environmental and due
3. Diligence issues .
(INANCE MGMT
1. uppose you are 5r.>een >umar) the new manager. What steps will you ta.e for the
growth of +oo.ing <2= <td.&
2. @aA /s a financial consultant) advise the proprietor whether he should go for the
extension of credit facilities.
3. @bA /lso prepare cash budget for one year of operation of the firm) ignoring interest.
"he minimum desired cash balance G 7s. 34)444) which is also the amount the firm has
on Banuary 1. 9orrowings are possible which are made at the beginning of a month and
repaid at the end when cash is available.
%. /s a finance analyst) prepare a report for submission to the +68 and the 9oard of
Directors) explaining to them the feasibility of the new investment.
(. 6rom the facts outlined above) what report would :eha submit to the 9oard of Directors
of palco <td &
*. /naly$e the financial viability of the two options. Which option would you recommend &
Why &
(INANCIA# MGMT
1. /naly$e the debt capacity of the company.
2. Cow profitable are its operations& What are the trends in it& Cow has growth
affected the profitability of the company&
3. What factors have contributed to the operating performance of =reaves <imited&
What is the role of profitability margin) asset utilisation) and non!operating income&
%. Cow has =reaves performed in terms of return on e0uity& What is the contribution
of return on investment) the way of the business has been financed over the period&
(. If the cost of capital is -P) which of the 3 pro#ects should the /9+ +ompany accept&
1. +omplete the attached Koverhead cost distribution sheetL @'xhibit +A.
teE Wherever possible) identify the overhead costs chared directly to the
production and service departments. If such direct identification is not possible)
distribute the costs on some Krational basis.
2. +alculate the overhead cost @per direct labour hourA for each of the four
producing departments. "his should include share of the service departments1 costs.
3. Do you agree withE
a. "he procedure adopted by the company for the distribution of overhead costs&
b. "he choice of the base for overhead absorption) i.e. labour!hour rate&
/s a tatistician) advice what .ind of ampling schemes can we consider) and what
factors will influence choice of scheme. What are the 0uestions we should as. 5r.
:amdeo) who wor.s in the assembly line&
(INANCE MGMT
1. Who are the two parties to this potential lease transaction&
2. Cow will these alternative decisions impact the companyIs +apital tructure and its balance
sheet&
3. What discount rate should be used in this :et 2resent Jalue analysis& Why&
4. In the 2urchase Decision) what are the cash flow impacts of the 9an. <oan& @2lease focus
on the after tax cash flows.A
5. +onstruct a spreadsheet to calculate the paybac. period) internal rate of return) modified
internal rate of return) and net present value of the proposed mine.
6. 9ased on your analysis) should the company open the mine&
7. If the cost of capital is -P) which of the 3 pro#ects should the /9+ +ompany accept&
. /s a tatistician) advice what .ind of ampling schemes can we consider) and what factors
will influence choice of scheme. What are the 0uestions we should as. 5r. :amdeo) who
wor.s in the assembly line&
(66d 8 Beverage Management
Q.1 E te down the features of restaurant) +onsiderations hown by 6acility 2lanner when heFshe
designs the restaurant.
Q.2 E Write out the Bob Description of teward.
Q.3 E Write a case with description when you visited any 9ar G 7estaurant )where you have find
hospitality was not with proper training G according to you what all points are re0uired to run that
restaurant as manager. Discuss how it should maintain properly.
Q.% E What do you really .now about the re0uirement of food G beverage consumers& Cow important
is meal experience&
Q.( E Cow ban0uet G outdoor functions are organi$es G executed according to you&
Q.* E Cow does the media influence public taste for food G beverage& Discuss strategic purchasing
policy )7eality or chimera in food service sector.
Q.,E /re restaurant dress code in decline& Discuss) hould smo.ing banned in restaurant&
Q.- E Cow are wines classified G how are each different&
(r6nt O99ice Management
1. What other ways could have been used by the business owner to give this employee an extra
chance&
2. Is the nose ring truly a problem& If so) why&
3. +ould you legally deny employment to a person with a nose ring&
%. 9efore the development of more effective I+"!based tools) why was it difficult for hotels to
schedule labor effectively&
(. In a Couse.eeping department) what elements have to be considered when loo.ing at
hourly productivity&
*. With what other hotel I+" could labor scheduling systems) such as Eproductive
Scheduling, be integrated& 7eview some Internet hospitality web!sites such as
www.WiredCotelier.com and www.Cotel7esource.com to help you formulate your answer)
giving examples of some specific I+" products.
,. Identify and describe four short!term operational strategies >en should implement
immediately at the 7ainbow =olf 7esort.
-. What human resources and training initiatives should >en implement at the 7ainbow =olf
7esort&
3. Which form of top!down communication would be most suitable for the 7ainbow =olf
7esort to achieve its ob#ectives&
14. 'xamine the guest count pro#ections and compare it to the normal 6riday lunch employee
and management schedule.
a. Do you have enough labor scheduled to properly serve the number of guests&
b. Cow would you alter the schedule to ensure that you can offer proper service& @9e
specific as to how many employees you would add per position and explain your reasoning.A
c. Is there anything else that you should do with respect to the employees to ma.e sure that
the reservation is successful for the operation&
11. 'xamine the li.ely food preferences of different customer groups that the operation would
serve for lunch.
iA What types of foods offered by 9uffet) Inc.) would the typical lunch guest prefer& @9e
specific.A
iiA What type of foods offered by 9uffet) Inc.) would the reservation guest prefer& @9e specific.A
iiiA /re there any changes you would ma.e to the food being offered and) if so) what and how
would you do it& @9e specific.A
1. "he reservation guests are going to pay individually as they come in. is this good or would it be
better for them to prepay& 'xplain your answer ta.ing into account the impact the payment
could have on guest flow and 68C and 98C operation.
2. What occupancy level would you assume for a 144! to 1(4!room hotel) and during what
seasons) based on general occupancy information for :ew Qor. and general occupancy levels
nationally&
3. 2ropose some additional @logicalA actions the town could possibly ta.e to increase the visitor
demand for this property&
%. =iven the inexact information in the case) what would be a reasonable assumption to ma.e
regarding room nights from the 6ort1s expanded @year!roundA operations and from
International 2aper1s business&
GENERA# MANAGEMENT
1.What ma.es =eorge David such a highly regarded manager&
2.Cow does David get things done through people&
3.What evidence can you see of David1s planning and strategi$ing) organi$ing) controlling) leading)
and developing&
%.Which managerial competencies does David seem to posses& Does he seem to lac. any
1.Why did the strategic plans adopted by companies li.e <evel 3) =lobal +rossing) and 3*4 :etwor.s
fail&
2."he managers who ran these companies were smart) successful individuals) as were many of the
investors who put money into these businesses. Cow could so many smart people have been so
wrong&
3.What specific decision!ma.ing biases do you thin. were at wor. in this industry during the late
1334s and early 2444s&
%.What could the managers running these companies done differently that might have led to a
different outcome&
1.Why did Dow +hemical first adopt a matrix structure& What benefits did it hope to derive from this
structure&
2.What problems emerged with this structure& Cow did Dow try to deal with them& In retrospect) do
you thin. those solutions were effective&
3.Why did Dow change its structure again in the mid!1334s& What was Dow trying to achieve this
time& Do you thin. the current structure ma.es sense given the industry in which Dow operates and
the strategy of the firm& Why&
1.Discuss 5cDonaldIs current situation from a human resource planning perspective.
2.Is 5cDonaldIs ta.ing the best approach to improving its employer brand& Why or why not& If you
were in charge of developing the 5cDonaldIs employer brand) what would you do differently&
3.Would KguerrillaL recruiting tactics help 5cDonaldIs attract more applicants& Why or why not& If
so) what tactics might be effective&
1.What technological paradigm shift did 7euters face in the 1334s& Cow did that paradigm shift
change the competitive playing field&
2.Why was 7euters slow to adopt Internet!based technology&
3.Why do you thin. "om =locer was pic.ed as +'8& What assets did he bring to the leadership #ob&
%.What do you thin. of =locer1s attempts to change the strategy and organi$ational culture at
7euters& Was he on the right trac.& Would you do things differently&
)RO:ECT MANAGEMENT
CASE STUD7 " *
/nand 'nterprises is broadly diversified company with presence in a variety of sectors such as
cement) textile) chemicals. /fter a thorough review of various capital pro#ects underta.en in the last (
years the executive committee of /nand 'nterprises felt that the 0uality of mar.et and demand
analysis of most of the pro#ects was somewhat
patchy. /s a mar.eting analyst you have been invited by /rvind wami) the managing director of
/nand 'nterprise) to do a seminar on mar.et and demand analysis for the business heads of the
company. /mong other things) he wants you to address the following issues.
Q1A Cow should one evaluate secondary information&
Q2A What are the sources of undertainities in demand&
Q3A Discuss the steps in a sample survey&
Q%A 9riefly describe the various methods of demand forecasting&
CASE STUD7 " ,
agar <td is a leading manufacturer of automotive components. It supplies to the original e0uipment
manufacturers as well as the replacement mar.et. Its pro#ects typically have a short life as it
introduces new models periodically. Qou have recently #oined the company as a financial analyst
reporting to he.har Dhawal) the +'8 of the
company. Ce has provided you the following information about three pro#ects /) 9 G + they are being
considered by the 'xecutive +ommittee of agar <td.
aA 2ro#ect / is an extension of an existing line. Its cash fund will decrease over time.
bA 2ro#ect 9 involves a new product. 9uilding its mar.et will ta.e some time and hence its cash flow
will increase over time.
cA 2ro#ect + is concerned with sponsoring a pavilion at a "rade 6air. It will entail a cost initially which
will be followed by a huge benefit for one year. Cowever) in the year following that a substantial cost
will be incurred to ra$e the pavilion.
"he expected net cash flows of the 3 pro#ects are as follows E!
Qear 2ro#ect / 2ro#ect 9 2ro#ect +
4 @(444A @(444A @(444A
1 3(44 1444 1(444
2 2(44 3444 @14444A
3 1(44 %444
he.har Dhawal believes that all the 3 pro#ects have ris. characteristics similar to the average ris. of
the firm and hence the firm1s cost of capital vi$. 12P will apply to them.
Q1A What is paybac. period and discounted 2aybac. period&
Q2A 6ind the paybac. periods and the discounted paybac. periods of 2ro#ects / G 9&
Q3A What is the :et 2resent Jalue @:2JA& What are properties of :2J& +alculate the :2J1s of
2ro#ects /) 9 G +&
Q%A What is internal rate of return @I77A& What are the problems with I77& +alculate the I77s for /)
9 G +&
CASE STUD7 " -
/ pro#ect consists of 12 activities and their time estimates are shown below.
/ctivity "ime @in wee.sA
ta tm "p
@1?2A % * 14
@1?3A 3 , 12
@1?%A ( * 3
@1?,A 2 % *
@2?%A * 14 24
@2?*A 3 % ,
Q1A Draw the networ. diagram&
Q2A Determine the critical path&
Q3A +alculate event slac.s and activity floats&
Q%A 6ind the standard deviation of the critical path duration&
Q(A +ompute the probability of completing the pro#ect in 34 wee.s&
CASE STUD7 " .
5icroelectronics +orporation is currently at its target debt e0uity ratio of (E1. It is considering a
proposal to expand capacity) which is expected to cost 7s (44 million and generate after tax cash
flows of 7s 134 million per year for the next - years. "he tax rate for the firm is 34 percent. 5ahesh
the +'8 of the company) has considered two financing options.
aA Issue of e0uity stoc.. "he re0uired return on the company1s new e0uity is 24 per cent and the
issuance cost will be 12 per cent.
bA Issue of debentures at a yield of 13 percent. "he issuance cost will be 3 per cent.
Q1A What is the W/++ for 5icro!electronics&
Q2A What is 5icroelectronic1s weighted average flotation cost&
Q3A What is the :2J of the proposal after ta.ing into account the flotation costs&
Q%A Do you have any suggestion to 5ahesh&
GENERA# MANAGEMENT
1. What is spirituality&
2. Is this topic appropriate for businesses&
3. What are the arguments for and against its inclusion in business&
1. What are the management issues in this case&
2. What did +o.e do and what could have been done differently&
3. What are the .ey factors that were or should have been considered by management&
1. What is your assessment of 9arrett1s performance and his vision for Intel& Is he the right
person for the #ob at Intel&
2. What are some problems associated with fre0uent reorgani$ation&
3. What are the pros and cons for focusing on the distant futures and the heavy investments in
new technologies&
1. +ompare and contrast the careers of 9ill =ates and teve Bobs.
2. +ompare and contrast the leadership styles and managerial practices of =ates and Bobs.
3. What do you thin. about the future of 5icrosoft and /pple +omputers&
%. What is the outloo. on life of the two computer nerds&
1. Discuss the evolving use of information technology at /merican /irlines&
2. hould /merican /irlines expand its position in 'urope& What are the arguments for and
against this expansion&
GENERA# MANAGEMENT
1. 5arsha feels that there must be a better way to conduct mar.et research) particularly given the
fact that the department has a </: with a lot of capacity. What solutions to this problem can
you recommend&
2. Cow will you approach this tas.& What sources of information will you see. to help understand
and solve problems in the company&
3. Who is right& What is responsible for so many different positions& Cow can the governor
reconcile these conflicting viewpoints and arrive at the true cause of the problem&
%. What do you recommend& Cow should 5asters go about ma.ing his decision&
(. What events do you thin. are responsible for the new attitudes on the part of users& Cow can
the +I8 ta.e advantage of them&
*. In some of the organi$ations described in this chapter) managers form alliances with various
partners. "hese alliance firms may provide a virtual component for your organi$ation.
Cowever) the employees involved in this alliance do wor. for two different firms. Cow does a
manager manage under these conditions& uppose that your firm enters into a relationship
with another firm to ta.e over its inventory of raw materials and to become a #ust!in!time
supplier. "he partner firm hires your former inventory employees so they no longer wor.
directly for you. Describe the role of a manager in wor.ing with an alliance partner that
provides you with a virtual component of your firm&
,. "he president of the company has read about new organi$ational forms enabled by information
technology. "he only technology in place now is the order entry and warehouse inventory
system. "he president would li.e to ma.e 9oats!7!Ds both more efficient and more responsive
to its customers. What new .inds of organi$ation forms for 9oats!7!Ds might be enabled by
information technology&
-. "o 7ubin) these changes seem evolutionary and rather mild. Ce has read articles about
electronic commerce and even shopped on the Web to try it out. Ce also sees small firms
becoming global as they advertise their products on the Web. What .inds of ban.ing services
will these firms want& Cow will changes in commerce and life styles influence what customers)
both individual and corporations) want from a ban.& Will a ban. become Ka piece of computer
software on a networ.)L a statement attributed to the chairman of +itiban.&
3. he as.ed you to consult with I in the hope of finding a strategic application for information
technologyE KI want something that will give us a competitive edge)L she said. What .ind of
process would you follow to try to identify a strategic application& What applications areas loo.
promising& Cow does a firm li.e I develop a strategic system& Cow does it establish and
maintain a competitive advantage&
14. "he president has to ma.e a decision. 6irst) should /uto$ip accept orders on the Web) and
second) if so) how& hould it go to a firm that hosts Web mar.etplaces) buy software and set up
its own site) or develop its own software&
11. What advice would you give Cershey and herman& What are the pros and cons of strategic
alliances in this situation&
12. Cow can 9ill help the company solve this problem& Do you thin. they need to reorgani$e the
structure of their I" units& Does it ma.e sense to have foreign operations reporting to 9ill& If
not) how can he influence what goes on in subsidiaries outside the D..&
GENERA# MANAGEMENT
1. Imagine that you are a management consultant hired by alernos to help them navigate the
choppy waters ahead. 6irst) describe the elements of the microenvironment and
competitive environment that affect Wild Water now. "hen describe elements that you
anticipate will affect the water par. in the next few years.
2. :ext) describe the organi$ation1s culture. Discuss how the current culture affects the way it
responds to the organi$ation1s external environment.
3. w) create a plan for Wild Water. In your plan) describe what changes the organi$ation
needs to ma.e in its culture to meet upcoming challenges in the external environment.
"hen describe steps that Wild Water can ta.e to compete successfully against the new
amusement par.. Cow can the alernos .eep their loyal customer happy while attracting
new ones&
%. What do you thin. +ustom +offee G +hocolate1s mission is&
(. +reate a W8" analysis for +ustom +offee G +hocolate.
*. Dsing the owners1 ideas for the future of their cafR) as well as your own ideas) outline a
tactical plan for +ustom +offee G +hocolate.
,. elect options from the chapter text) and prepare an organi$ational chart for the national
distribution program that this company is about to embar. on. 9e sure to incorporate the
company1s goal into your overall structure.
-. =iven the vast geographic expanse and logistical challenges of this new program) what
recommendations do you have for the company regarding C7 policies and procedures&
3. What other types of industries could use the model from this case as a means to expand
sales nationally or internationally&
What steps might the 7andalls ta.e to design motivating #obs for camp staff&
What needs might they be able to fill for camp staff&
14. In what ways might the empowerment of camp staff affects the success of the camp
11. Cow can Cerbie hapiro and 5ei Shao use technology to achieve success in their new
venture& 9e sure to address each of the ma#or categories presentedMpurchasing)
transportation) operations) distribution) and financial management.
GENERA# MANAGEMENT
1. What ma.es =eorge David such a highly regarded manager&
2. Cow does David get things done through people&
3. What evidence can you see of David1s planning and strategi$ing) organi$ing) controlling)
leading) and developing&
%. Which managerial competencies does David seem to posses& Does he seem to lac. any&
(. Why did the strategic plans adopted by companies li.e level 3) =lobal crossing) and 3*4
:etwor. fail&
*. "he managers who ran these companies were smart) successful individuals) as were many
of the investors who put money into their businesses. Cow could so many smart people
have been so wrong&
,. What specific decision!ma.ing biases do you thin. were at wor. in this industry during the
late 1334s and early 2444s&
-. What could the managers running these companies done differently that might have led to
a different
3. 1. Why did Dow +hemical first adopt a matrix structure& What benefits did it hope to derive
from his structure&
14. 2. What problems emerged with this structure& Cow did Dow try to deal with them& In
retrospect) do you thin. those solutions were effective&
11. Why did Dow change its structure again in the mid!1334s& What was Dow trying to achieve
this time& Do you thin. the current structure ma.es sense given the industry in which Dow
operates and the strategy of the firm& Why&
12. Discuss 5cDonaldIs current situation from a human resource planning perspective
13. Is 5cDonaldIs ta.ing the best approach to improving its employer brand& Why or why not&
If you were in charge of developing the 5cDonaldIs employer brand) what would you do
differently&
14. Would KguerrillaL recruiting tactics help 5cDonaldIs attract more applicants& Why or why
not& If so) what tactics might be effective?
1(. What technological paradigm shift did 7euters face in the 1334s& Cow did that paradigm
shift change the competitive playing field&
1*. Why 7euters was slow to adopt internet!based technology&
1,. Why do you thin. "om =locer was pic.ed as +'8& What assets did he bring to the
leadership #ob&
1-. What do you thin. of =locer1s attempts to change the strategy and organi$ational culture at
7euters& Was he on the right trac.& Would you do things differently&
GENERA# MANAGEMENT
1. What are the barriers to entry into the pharmaceutical industry& "o what extent do you
thin. these entries barriers protect established pharmaceutical companies from new
competitors&
2. "he pharmaceutical industry has long been one of the most profitable in the Dnited tates.
Why do you thin. this is the case&
3. What forces in the general environment influence the nature of competition in the tas.
environment facing pharmaceutical firms&
%. Cow have lower development and tooling costs given Bapanese auto manufacturers an
advantage in the mar.etplace&
(. What steps are the Detroit automobile ma.ers ta.ing to reduce product development time
and tooling costs& If they are successful) what are the implications of these initiatives for
the number of car models they can sell and brea.even volumes for individual models& Will
these initiatives benefit Detroit1s customers& Cow&
*. "he Bapanese producers have for years used many of the methodologies now being
introduced in Detroit. Why do you thin. it has ta.en the Detroit automa.ers so long to
respond to their foreign competitors&
,. What .ind of control system does <incoln 'lectric rely on to generate high employee
productivity&
-. +an you thin. of any possible unintended conse0uences of an incentive pay system based
on piecewor.& Cow does <incoln guard against these unintended conse0uences&
3. Do <incoln1s control systems match the strategy of the enterprise& Cow&
14. 6rom a power perspective) what do you thin. explains the rise of 5i.e ears to the +'8
position at 9oeing& What were the sources of his power&
11. 8nce he became +68) what did 5i.e ears do to consolidate his power base at 9oeing&
What sources of power was he trying to accumulate& What was he trying to do with this
power&
12. What do you thin. about the ethics of ear1s actions& Does the fall of 5i.e ears prove that
power tends to corrupt&
13. What does the case tell you about the nature of internal organi$ational politics at 9oeing
during this period& /s incoming +'8) would you see this as a problem& If so) how would
you deal with it&
1%. Do you thin. that power is more important in an organi$ation li.e 9oeing than in one that
has less politics& Why&
1(. Dse your .nowledge of emotions and attitudes to explain why the <I:>*(4 employees were
dissatisfied with their wor..
1*. Identify the various ways in which employees expressed their #ob dissatisfaction on the
<I:>*(4.
1,. haun 81:eill commitment to the <I:> organi$ation dwindled over his two years of
employment. Discuss the factors that affected his organi$ational commitment.
GENERA# MANAGEMENT
1. +reate a three!column chart in which the first column lists non management s.ills you have.
/re you good at travel& Do you .now how to build furniture& /re you a whi$ at sports statistics& /re
you an innovative coo.& Do you play video games for hours& In the second column) list the causes or
activities about which you are passionate. "hese may dovetail with the first list) but they might not.
2. 8nce you have you two columns complete) draw lines between entries that seem compatible. If
you are good at building furniture) you might have also listed a concern about families who are
homeless. 7emember that not all entries will find a matchMthe idea is to begin finding some
connections.
3. In the third column) generate a list of firms or organi$ations you .now about that reflect your
interests. If you are good at building furniture) you might be interested wor.ing for the Cabitat
for Cumanity organi$ation) or you might find yourself gravitating towards a furniture retailer
li.e I.ea or 'than /llen. Qou can do further research on organi$ations via Internet or business
publications.
%. "he tremendous success of the ;2antaloons1) ;9ig 9a$aar1 and ;6ood 9a$aar1 retailing formats)
easily made 27I< the number one retailer in India by early 244%) in terms of turnover and
retail area occupied by its outlets. 'xplain how 9iyani is further planning to consolidate his
businesses.
(. K8ur striving toward loo.ing at the Indian mar.et differently and strategi$ing with the evolving
customer helped us perform better.L What other 0ualities of >ishore 9iyani do you thin. were
instrumental in ma.ing him top retailer of India&
1. What steps can Jivian ble ta.e to recruit and develop her new wor.force
2. What other ways can ble help her company reach out to the community&
3. Cow will 6resh 6oods upermar.ets as whole benefit from successfully moving into this new
region of the country&
%. Do you agree with Cowser1s suggestion to Ksit tight and ride out the storm)L or should the
partners ta.e some action immediately& If so) what actions specifically&
(. /ssume that the creation of the =5M8peration position was a good decision. What leadership
style and type of individual would you try to place in this position&
*. +onsider your own leadership style. What types of positions and situations should you see.&
What types of positions and situation should you see. to avoid& Why&
,. Discuss how 7udy and Diane can use feedforward) concurrent) and feedbac. controls both now
and in future at the =ri$$ly 9ear <odge to ensure their guests1 satisfaction.
-. What might be some of the fundamental budgetary considerations the +onrads would have as
they plan the expansion of their logic&
3. Describe how the +onrads could use mar.et controls plans and implement their expansion
GENERA# MANAGEMENT
QE1 . What was the cause of fear in 795&
QE2. What were the symptoms of fear displayed by 795&
Q 3. Cow did the 758 come to .now of the war phobia of 795&
Q.%. What actions should be ta.en to avoid building up of fear among the troops& Which of these
steps were ta.en by the officer&
%b .Which of these steps were ta.en by the officer&
Q.1. Discuss meritsFdemerits of the role of stri.e) agitation and legal approach in unionTmanagement
relations.
2.What role does mutual trust play in building union!management relations&
Q.1. What environmental factors influenced management style at Disney&
Q.2 what .ind@sA of organi$ational structure seem to be consistent with UDream as a "eamU&
Q.3 Cow and where might the informal organi$ation be a real asset at Disney&
Q.1 Cow were principles of delegation and decentrali$ation incorporated into +ine ? 5ade
operations&
Q.2 What are the sources and uses of power at +in ? 5ade&
Q.3.What were some of the barriers to delegation and empowerment at +in ?5ade&
%.What lessons about management in a rapidly changing mar.etplace can be learned from the
experience of +in ? 5ade&
Hea&t' 8 Sa9et Management
1. 'xplain the environmental determinants of health&
2. 'xplain in your words the causes of health problems in India&
3. Write hort note onE
a. +hildhood illness and +hild abuse
b. Women) Infants) and +hildren 2rogram @WI+A
c. /dolescents
d. mo.ing cessation
%. 'xplain the meaning of tobacco. What are the efforts to reduce tobacco use&
(. 'xplain the meaning of disease and disability&
*. What are the sources of personal health care&
,. Write a note on the health care service mar.et.
-. Write a detail note on the structure of industry for health care.
3. Discuss the health plan progresses in India for healthcare.
14. What do you mean by the health insurance& /lso discuss the various factors affecting insurance
price&
11. 'xplain the revenue collection for heath care financing.
12. Describe the various health care agencies.
H6s5ita& Administrati6n 8 )&anning
1. 'xplain the importance of office management in a hospital.
2. What are the procedures used for registration of patients in a community hospital&
3. 'xplain organi$ation charts and its significance in a hospital.
%. tate the importance of medical records to various users.
(. 'xplain control of furniture1s as applicable to hospitals.
*. What is the need for human relations in healthcare administration&
,. 'xplain the employee welfare measures useful in hospital management.
-. What is the need for a hospital manager& Describe essential 0ualities that a good hospital
manager must exhibit.
3. Discuss material purchase in hospitals and associated correspondences in detail.
14. 'xplain the significance of filing of records and its essentials. What are the e0uipments that
may be employed for filing purposes&
11. +ompare 9rea.downs and 2reventive 5aintenance of hospital e0uipments.
12. Discuss various office management principles as applied in a hospital.
13. 'xplain different types of medical forms and its management for patient care.
H6s5ita& Administrati6n
1. 8utline the reasons as to why hospital administration can only be taught by doctors. 2resent a
counter analysis to oppose this point of view.
2. 8n what fronts do various institutions compromise while designing hospital administration
courses& What are the steps you may ta.e to ensure a wholesome teaching for the hospital
administration course&
3. What do you mean by Cospital& 6ocus on the significance of the role played by a Cospital
/dministrator in a Cospital.
1. Discuss in detail the difference in 2rivate Cospital and =overnment Cospital from the aspects of
a. 6unctioning
b. 5I 5aintenance
c. 2urview of +onsumer /ct
d. peed of ervice
e. /ccountability towards the patient.
2. What are the types of hospitals& +ritically examine the present :ational Cealth 2olicy and its
impact on the private healthcare industry in India.
1. What are the issues that influence a Doctor1s decision in acceptingFre#ecting any 5<+ and
treating the patient&
2. K"he psychological variables considerably influence the behavioral profile.L Discuss this
statement in the context of above article.
3. Departmental relationships influence patient care. 8utline the departmental relationship
issues and discuss related dimensions such as conflict) insensitiveness) support of management) fear
etc.
%. Discuss the process of selection and post selection processes to be followed by a hospital
manager in selecting 0uality people.
1. "raining and development is a marriage between medical training and service training. +omment
on this statement and critically analy$e it.
2. Identify the challenges faced in running a hospital while maintaining the motivation level and
competitiveness of the staff.
3. What are the different training methods employed by different hospitals. Cow does performance
audit contribute to assessment of a training programme&
1. What do you mean by Cospital 6inancing& What do you mean by brea. ? even analysis&
2. 'xplain the meaning of 2ro#ect 2lanning.
3. Discuss the different considerations to be given due weight age while preparing feasibility
report of a pro#ect.
HOS)ITA#IT7 MANAGEMENT
1. If you owned a travel agency) what would your reaction to the reduced commission cap be&
2. What options would you consider&
3. Why is it considered so desirable to develop public and private amenity features on the
waterfront and preserve public access to the waterfront and water views in urban area& 6rom
the residents1 standpoint& 6rom the standpoint of developing successful tourism&
%. What approach can an Diego ta.e in properly developing its downtown waterfront area both
to achieve economic development ob#ectives and to preserve access to and along the waterfront
and views of the ad#acent bay&
(. If the choice of development of a particular waterfront site lies between developing the site for
a high!rise hotel) for which there is proven mar.et demand) or a waterfront public par. for use
by both residents and tourists) which do you thin. is the best use of the site& What approaches
could be applied to achieve both ob#ectives&
*. What would you do in the 9rown1s situation& hould they sign a franchise agreement or not&
5a.e assumptions) if needed.
,. What terms and conditions of a franchise agreement would be acceptable to you) or to the
9rowns&
-. What additional information would you) or the 9rowns) need to .now&
3. Is it appropriate to have the manager finish the chec.!out& 8r) should the front des. agent #ust
ta.e the heat&
14. Would you have handled the situation in the same manner&
11. What would you have done differently&
12. What should tephen do to maintain standards and ensure that all the guest rooms are
serviced&
13. If you were in the same situation) what would you do&
HOTE# MANAGEMENT
1. What other ways could have been used by the business owner to give this employee an extra
chance&
2. Is the nose ring truly a problem& If so) why&
3. +ould you legally deny employment to a person with a nose ring&
1. 9efore the development of more effective I+"!based tools) why was it difficult for hotels to
schedule labor effectively&
2. In a Couse.eeping department) what elements have to be considered when loo.ing at hourly
productivity&
3. With what other hotel I+" could labor scheduling systems) such as 'productive cheduling) be
integrated& 7eview some Internet hospitality web!sites such as www.WiredCotelier.com and
www.Cotel7esource.com to help you formulate your answer) giving examples of some specific I+"
products.
1. Identify and describe four short!term operational strategies >en should implement
immediately at the 7ainbow =olf 7esort.
2. What human resources and training initiatives should >en implement at the 7ainbow =olf
7esort&
3. Which form of top!down communication would be most suitable for the 7ainbow =olf 7esort
to achieve its ob#ectives&
/ssume you are 9ob Bac.son) the general manager of this operation.
1. 'xamine the guest count pro#ections and compare it to the normal 6riday lunch employee and
management schedule.
a. Do you have enough labor scheduled to properly serve the number of guests&
b. Cow would you alter the schedule to ensure that you can offer proper service& @9e specific as to
how many employees you would add per position and explain your reasoning.A
c. Is there anything else that you should do with respect to the employees to ma.e sure that the
reservation is successful for the operation&
2. 'xamine the li.ely food preferences of different customer groups that the operation would
serve for lunch.
iA What types of foods offered by 9uffet) Inc.) would the typical lunch guest prefer& @9e specific.A
iiA What type of foods offered by 9uffet) Inc.) would the reservation guest prefer& @9e specific.A
iiiA /re there any changes you would ma.e to the food being offered and) if so) what and how
would you do it& @9e specific.A
3. "he reservation guests are going to pay individually as they come in. is this good or would it be
better for them to prepay& 'xplain your answer ta.ing into account the impact the payment could
have on guest flow and 68C and 98C operation.
1. What occupancy level would you assume for a 144! to 1(4!room hotel) and during what
seasons) based on general occupancy information for :ew Qor. and general occupancy levels
nationally&
2. 2ropose some additional @logicalA actions the town could possibly ta.e to increase the visitor
demand for this property&
3. =iven the inexact information in the case) what would be a reasonable assumption to ma.e
regarding room nights from the 6ort1s expanded @year!roundA operations and from International
2aper1s business&
HUMAN RESOURCE MGMT
1. What should Divan do&
2. What should she do&
3. Cow would you rate Dinesh1s behaviour& What method of appraisal would you use&
%. Do you assess any training needs of employees& If yes) what inputs should be embodied in
the training programme&
(. 1. 9ring out the principles of promotion that were employed in promoting Baggu.
*. 2. What would you do if you were @iA uresh) @iiA 2rahalad or @iiiA 7avi&
,. 3. 9ring out the ethical issues involved in Baggu1s behaviour.
HUMAN RESOURCE MGMT
1. Discuss the long!term relevance of motivational techni0ues used by 9aheti in the light of
prevailing environment in the organi$ation.
2. Cad you been 9aheti) what other techni0ues you would have used to improve the special services
provided by the organi$ation&
1. Cad you been in place of /lo. "rivedi) what additional measures would you have ta.en&
2. +ritically analy$e the 'mployee 7elations /udit in the light of its contribution to self motivation
of employees.
1. If you were 5ali.) what strategies would you adopt to solve the problem&
2. With high employee turnover in insurance industry) how can the company retain a person li.e
5ali.&
1. What role do the non!financial incentives play in motivating the wor.ers and minimi$ing the
rate of absenteeism&
2. What innovative solutions would you suggest to minimi$e the rate of absenteeism&
1. Discuss meritsFdemerits of the role of stri.e) agitation and legal approach in union management
relations.
2. What role does mutual trust play in building union!management relations&
HUMAN RESOURCE MGMT
1. Would 'nterprise1s approach human resource management wor. in other industries&
2. Does 'nterprise face any ris.s from its human resource strategy&
3. Would you want to wor. for 'nterprise& Why or why not&
1. Cow relevant are the concepts of competencies to the #obs in a chic.en!processing plant&
2. Cow might you try to improve the #obs in a chic.en!processing plant&
3. /re dirty) dangerous) and unpleasant #obs an inevitable part of any economy&
1. 9ut how should he see it through
2. Do you thin. that the 9angalore!based company had practiced participative management&
3. If your answer is yes) with what method of participation @you have read in this chapterA do you
relate the above case&
%. If you were the union leader) would your behavior have been different& If yes) what would it
be&
(. If the news is bro.en to 5ahesh) how would he react&
*. If you were giving advice to the +hairman on this matter) what would you recommend&
,. What should he do&
Ind%stria& Re&ati6ns 8 #a;6r #aw
1. Define Industrial 7elations& 'xplain in your words the dominant aspects of Industrial
7elations&
2. 'xplain in your words the cause of stri.es and effects of stri.e on the society as whole&
3. 'xplain in detail K5ethods of settling Industrial Disputes&L
%. Write comment on K6actors influencing bargaining units and levelsL
(. 'xplain principles of 5odern <abour <egislation&
*. Differentiate between K2ayment of Wages <egislationL and K5inimum Wage <egislationL
,. +omment on 'mployment of +hildren in India
-. 'xplain in brief KImportance 8f <abour /dministrationL
3. =ive advantages and disadvantages of the Domination&
14. +omment on Kocial ecurityL
Interi6r Design Management
1. 'xplain in your words the important features of modern Interior Design&
2. Describe the properties and uses of the following building materialsE
a. 2lywood b. 2lastics c. =lass d. 5ortar e. =ypsum f. +lay
3. Describe in detail various plumbing systems adopted in buildings&
%. What are the guidelines for good natural lighting& /lso explain the different types of protection
devices used in artificial lighting&
(. What are the different categories of sound absorption materials&
*. 'xplain in your words the measures to be ta.en for fire resisting construction&
,. 2repare an Interior <ayout of your >itchen&
-. What are the common painting defects and remedies&
3. Describe the design components of interior landscaping
14. 2repare an existing Interior <ayout of your classroom&
In96rmati6n Tec'n6&6g Management
1. In what ways is the Wi!6i technology changing the life of Dartmouth students& 7elate your
answer to the concept of the digital society.
2. ome say that the wireless system will become part of the bac.ground of everybody1s lifeMthat
the mobile devices are #ust an afterthought. 'xplain.
3. Is the system contributing to improved learning) or #ust adding entertainment that may reduce
the time available for studying& Debate your point of view with students who hold a different opinion.
%. What are the ma#or benefits of the wireless system over the previous wire line one& Do you
thin. wire line systems will disappear from campuses one day& @Do some research on the topic.A
1. IJ7 systems are still popular. What advantages do they have over even older systems in which
the reps mailed or faxed reports&
2. ummari$e the advantages of the new system over the IJ7 one.
3. Draw the flow of information in the system.
%. "he existing technology enables transmission of data any time an employee can access the
Internet with a wire line. "echnically) the system can be enhanced so that the data can be sent
wirelessly from any location as soon as they are entered. Would you recommend a wireless system to
5aybelline& Why or why not&
1. What were the drivers of 27&
2. Cow did the data warehouse solve ears1s problems&
3. Why was it beneficial to integrate the customers1 data!base with 27&
%. Cow could 76ID change ears1s operations&
1. 'xplain why the old) nonintegrated functional system created problems for the company. 9e
specific.
2. "he new system cost several millions dollars. Why) in your opinion) was it necessary to install
it&
3. <awson oftware mart tification oftware @lawson.comA is being considered by Dollar
=eneral. 6ind information about the software and write an opinion for adopting or re#ection.
%. /nother new product of <awson is ervice /utomation. Would you recommend it to Dollar
=eneral& Why or why not&
1. Why do airlines need optimi$ation systems for crew scheduling&
2. What role can experts1 .nowledge play in this case&
3. What are the similarities between the systems in ingapore and 5alaysia&
%. "he airlines use /Ds for their pricing strategy @pricing and yield optimi$ationA. +an they use
an /D for crew management& Why or why not&

INTERNATIONA# BUSINESS
1. Why did /rvind 5ills choose globali$ation as the ma#or route to achieve growth when the
domestic mar.et was huge&
2. Cow does lifting of ;+ountry!wise 0uota regime1 help /rvind 5ills&
3. What lessons can other Indian businesses learn from the experience of /rvind 5ills&
1. Is the economic environment of >enya favorable to international business& Qes or noM
substantiate.
2. In the continuum of economic systems @see 6ig 1A) where do you place >enya and why&
1. Why has the ;late corner1s strategy1 of "oyota failed in +hina) though it succeeded in India&
2. Why has "oyota failed to capture the +hinese mar.et& Why is it trailing behind its rivals&
1. What product strategy did W8I adopt& /nd why& =lobal standardi$ation& <ocal
customi$ation&
2. What pricing strategy did W8I follow& What) according to you) could have been the
appropriate strategy&
3. What lessons can other white goods manufacturers learn from W8I&
%. can career!minded individuals truly ma.e a difference without #eopardi$ing their future&
INTERNATIONA# BUSINESS
1. Which of the theories of International trade can help Indian services providers gain
competitive edge over their competitors&
2. 2ic. up some Indian services providers. With the help of 5ichael 2orter1s diamond) analy$e
their strengths and wea.nesses as active players in 928.
3. +ompare this case with the case given at the beginning of this chapter. What similarities and
dissimilarities do you notice& Qour analysis should be based on the theories explained in this chapter.
1. What are some current issues facing 2eru& What is the climate for doing business in 2eru today&
2. What type of political ris.s does this fishing company need to evaluate& Identify and describe them.
3. What types of integrative and protective and defensive techni0ues can the ban. use&
%. Would the ban. be better off negotiating the loan in :ew Qor. or in <ima& Why&
1. Why has the ;late corner1s strategy1 of "oyota failed in +hina) though it succeeded in India&
2. Why has "oyota failed to capture the +hinese mar.et& Why is it trailing behind its rivals
1. Identify cultural factors that might be important in a training programme for food handlers at
5cDonaldIs in audi /rabia. 7ather than focusing on the differences) what similarities do you expect
exist among 5cDonaldIs customers and employees in both the Dnited tates and abroad&
1. Do you thin. that the ghost of =/"" is still haunting W"8& If years) how& If no) prove.
Invent6r Management
1. Discuss a few steps that can be adopted to control WI2.
2. What is recycling& What benefits will it give to an organi$ation&
3. 572 #ust prepares the shopping lists. It does not do the shopping or coo. the dinner1. +omment.
%. What is BI"& Cow does it eliminate inventory& What are the advantages of implementing BI"&
(. What is forecasting& Why is it done and what are its uses& <ist some considerations that should
be ta.en into account while forecasting.
*. What is the purpose of safety stoc.& Cow will the use of safety stoc. affect the '8Q& Cow will
the safety stoc. affect the total annual carrying cost of the material&
,. +ompte. computers wants to reduce a large stoc. of 2+s it is discontinuing. It has offered a
university boo. store a 0uantity discount pricing schedule as followsE
"he annual carrying cost for the boo.store for a 2+ is 7s. 134) the ordering cost is 7s. 2)(44 and
annual demand for this particular model is estimated to be 244 units. "he boo.store wants to
determine if it should ta.e advantage of this discount or order the basic '8Q si$e.
-. What is afety toc.& <ist out the various factors influencing the safety stoc..
3. Define ervice <evel& Cow does it help in determining the afety toc.& 'xplain with example.
14. Write hort notes of the followingsE !
/A Inventory with upplier 9A Inventory carrying cost.
Internati6na& (inancia& Management
1. What is all that you would li.e to tell the top management so as to establish your credibility&
2. What will you do next& Cow will you present your analysis&
3. hould your company ma.e this investment& If yes) then which will be the best route to @aA
maximi$ation of profits) @bA minimi$ing ris.) @cA finding the optional mix of profits and ris..
What all information to you need to arrive at these answers& Cow will you structure your
analysis?
4. Cow will you proceed to structure this situation& What all information will be needed& What is
your perception of the ris.s involved in the proposed structure?
5. Cow will you guide your +'8 in this situation&
6. What are the choices available with you to meet these cashflow re0uirements& /naly$e each
possibility in detail and argue for and against each of them.
7. What will you do& Cow you will protect your interest in this situation&
8. 1. / young financial analyst in +anadian firm has been assigned the tas. of evaluating a
direct investment pro#ect in 5exico. he has wor.ed out the operating cash flows of the pro#ect
for the next , years 6or finding the :2J of the pro#ect she proposes the following four
alternativesE
@aA Discount the nominal 5'2 @5exican 2esoA cash flows using the 5exican nominal
interest rate used for similar pro#ects and translate into +/D using the current 5'2F+/D spot
rate.
@bA Discount the real i.e. inflation ad#usted 5'2 cash flows using the 5exican real interest
rate and translate at the current spot rate.
@cA 6orecast the 5'2F+/D exchange rate for the next , years using 222V translate nominal
5'2 cashflows into nominal +/D cash flowsV discount using nominal +/D interest rate used
for similar pro#ects.
@dA /d#ust the nominal +/D cash flows for +anadian inflation and discount using real +anadian
interest rate.
Cer boss says that if relative 222 and covered interest parity hold) the above alternatives would
yield identical answers. Is he right& If not) can you correct him& Bustify your answers with
appropriate and sufficiently detailed arguments.
2. +onsider a firm with a healthy cash flow but very low profitsMbecause) for example) of
high depreciation allowances. Qour boss argues that such a firm should probably borrow in a
strong @low!interestA currency) because the high!tax shield from wea.!currency loans is more
li.ely to be lost than the low tax shield from strong!currency loans. Is this analysis accurate&
INTERNATIONA# BUSINESS
1. Which of the theories of International trade can help Indian services providers gain
competitive edge over their competitors&
2. 2ic. up some Indian services providers. With the help of 5ichael 2orter1s diamond) analy$e
their strengths and wea.nesses as active players in 928.
3. +ompare this case with the case given at the beginning of this chapter. What similarities and
dissimilarities do you notice& Qour analysis should be based on the theories explained in this chapter.
1. What are some current issues facing 2eru& What is the climate for doing business in 2eru today&
2. What type of political ris.s does this fishing company need to evaluate& Identify and describe them.
3. What types of integrative and protective and defensive techni0ues can the ban. use&
%. Would the ban. be better off negotiating the loan in :ew Qor. or in <ima& Why&
1. Why has the ;late corner1s strategy1 of "oyota failed in +hina) though it succeeded in India&
2. Why has "oyota failed to capture the +hinese mar.et& Why is it trailing behind its rivals&
IT (OR MANAGEMENT
1. Why did it ta.e =5 over four years to design a new car&
2. Who collaborated with whom to reduce the time!to!mar.et&
3. Cow has I" helped to cut the time!to!mar.et&
1. Where and under what circumstances is the Kinvest first) analy$e laterL approach appropriate&
where and when is it inappropriate& =ive specific examples of technologies and other circumstances.
2. Cow long do you thin. the Kinvest first ) analy$e laterL approach will be appropriate for intranet
pro#ects& When @and whyA will the emphasis shift to traditional pro#ect #ustification approaches& @8r
has the shift already occurred&A
3. What are the ris.s of going into pro#ects that have not received a through financial analysis& Cow
can organi$ation reduce these ris.s&
%. 9ased on the numbers provided for +adence Design ystem1s intranet pro#ect) use a spread sheet to
calculate the net present value of the pro#ect. /ssume a (!year life for the system.
1. 'xplain why the team based structure at Come Depot is so successful.
2. "he structure means that the 2" reports to both mar.eting and technology. "his is .nown as a
matrix structure. What are the potential advantages and problems&
3. Cow is collaboration facilitated by I" in this case&
%. Why is the process flow important in this case&
In what ways is the Wi!6i technology changing the Dartmouth students&
2. ome says that the wireless system will become part of the bac.ground of everybody1s life ? that the
mobile devices are #ust an afterthought. 'xplain.
3. Is the system contributing to improved learning) or #ust adding entertainment that may reduce the
time available for studying& Debate your point of view with students who hold a different opinion.
%. What are the ma#or benefits of the wireless system over the previous wire line one& Do you thin.
wire line systems will disappear from campus one day& @Do some research on the topic.A
Management In96rmati6n Sstems
1. +ould the 244% /thens 8lympics have been a success without all of the networ.s and bac.up
technologies&
2. "he 244% 8lympics is a global business. +an a business today succeed without information
technology& Why or why not&
3. +laude 2hilips said dealing with Kcra$y scenarios of what might happen in every areaE a
networ. problem) staff stopped in traffic #am) security attac.Weverything that might happen)L was the
reason for so much testing. +an you thin. of other business that would re0uire Kcra$y scenarioL
testing& 'xplain.
1. What is the business value of data warehouse& Dse /rgosy =aming as an example.
2. Why did /rgosy use a '"< software tool& What benefits and problems arose& Cow were they
solved&
3. What are some of the ma#or responsibilities that business professionals and managers have in
data warehouse development& Dse /rgosy =aming as an example.
1. What is business intelligence& Why are business!intelligence systems such a popular business
application of I"&
2. What is the business value of the various 9I applications discussed in the case&
3. Is a business!intelligence system an 5I or a D&
1. Why do more than a third of all Web self!service customers get frustrated and end up calling a
help center& Dse the experiences of 9lue +ross!9lue hield and /" G " Wireless to help you answer.
2. What are some solutions to the problems users may have with Web self!service& Dse the
experiences of the companies in this case to propose several solutions.
3. Jisit the websites of 9lue +ross!9lue hield and /" G " Wireless. Investigate the details of
obtaining and individual health plan or a new cell phone plan. What is your appraisal of the self!
service features of these websites& 'xplain your evaluations.
1. What are several possible solutions to the failures in I" pro#ect management at many
companies described at the start of this case& Defend your proposals.
2. What are several .ey ways that /von and =uardian assure that their I" pro#ects are completed
successfully and support the goals of the business&
3. If you were the manager of a business unit at /von or =uardian) what are several other things
you would li.e to see their I" groups do to assure the success of an I" pro#ect for your business unit&
Defend your suggestions.
#OGISTIC MANAGEMENT
1. =ive a critical analysis of the privati$ation of telecom sector in India.&
2. Cighlight the secrets of success of /lpha "alent <td. in terms of technological advancements and
service provided&
1. +omment on the upstream and downstream supply chain portions operating in the company.
2. Cow far are the plans to improve the supply chain efficiency in the company feasible&
3. UInternal supply chain at the company can be characteri$ed by the lac. of itU. +omment.
1. What made +< a leader in the logistics industry&
2. Discuss the strategies adopted by +< for its survival in the competitive scenario.
3. +omment on the contributions of +< to society.
%. What steps the company should ta.e to globali$e its networ. reach&
Discuss the strategies adopted by +< for expansion.
1. /naly$e the case in view of the logistics outsourcing practices of the I<.
2. Discuss the importance of logistics outsourcing with reference to supply chain management.
3. uggest strategies for further strengthening the supply chain of I<.
%. "he participantsFstudents are expected to have a clear understanding of upply +hain and
<ogistics 5anagement concepts.
(. "he issues involved in the case are ales 6orecasting) trategic ourcing) election of
Warehousing ervice 2rovider) "ransportation 5ode and other nuances in <ogistics 5anagement.
Manageria& Ec6n6mics
1. What is the ob#ective of Dabur& Is it profit maximi$ation or growth maximi$ation& Discuss.
2. Do you thin. the growth of Dabur from a small pharmacy to a large multinational company is
an indicator of the advantages of #oint stoc. company against proprietorship form& 'laborate.
1. "ry to identify various stages of growth of I" industry on basis of information given in the case
and present a scenario for the future.
2. tudy the table given. /pply trend pro#ection method on the figures and comment on the trend.
3. +ompute a 3 year moving average forecast for the years 133,!3- through 2443!4%.
1. /s money costs will decrease due to decision to outsource human resource) some real costs and
opportunity costs may surface. What could these be&
2. 'laborate the external and internal economies of scale as occurring to +ontract +ounsel.
3. +an you see some possibility of economies of scope from the information given in the case&
Discuss.
1. Is stoc. mar.et a good example of perfect competition& Discuss.
2. Identify the characteristics of perfect competition in the stoc. mar.et setting.
3. +an you find some basic aspect of perfect competition which is essentially absent in stoc.
mar.et&
1. What ma#or pricing strategies have been discussed in the case& Cow effective these strategies
have been in ensuring success of the company&
2. Is perceived value pricing the dominant strategy of ma#or players&
3. Which products have reached maturity stage in audio industry& Do you thin. that product
bundling can be effectively used for promoting sale of these products&
Manageria& Ec6n6mics

1. Is stoc. mar.et a good example of perfect competition& Discuss.
2. Identify the characteristics of perfect competition in the stoc. mar.et setting.
3. +an you find some basic aspect of perfect competition which is essentially absent in stoc. mar.et&
1. What ma#or pricing strategies have been discussed in the case& Cow effective these strategies
have been in ensuring success of the company&
2. Is perceived value pricing the dominant strategy of ma#or players&
3. Which products have reached maturity stage in audio industry& Do you thin. that product
bundling can be effectively used for promoting sale of these products&
1. Identify the most important factors of production in case of automobile industry. /lso attempt
to explain the relative significance of each of these factors.
2. What more information would you li.e to obtain in order to draw a production function for
5aruti Ddyog& 'xplain with logic.
3. /utomobile industry is a good example of capital augmenting technical progress. Discuss.
1. Which factors) according to you) are prompting organi$ations to adopt a pac.age instead of
traditional salary&
2. Do you thin. pac.age compensation is more suitable in modern globalised business& +an you
draw some lessons from marginal productivity theory&
3. Do you thin. that the case supports the efficiency wage theory or bargaining theory& =ive
arguments in support of your logic.
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