projects4mp
New member
EXECUTIVE SUMMARY
An in depth Study of Cigarette smoker, survey is done in this research and it conveys that maximum number of respondents were in the age group of 18-24 and the least number of respondents were in 12-17age group and above 51age group and most of the cigarette smoker between 6001 –12000 income group while the minimum number of respondents were in the income group below 3000. The maximum numbers of cigarette smokers were graduate while the minimum numbers of respondents were illiterate. In this research it shows that 40% of the respondents were students while only 4% were professionals. So we can notice that out of 100 respondents, the maximum number of smokers were in the age group of 18-24 years who were students and graduates.
These research tell you that the most important factor in buying the cigarette is taste and its weightage is around 50% and price is secondary factor which has got around 20% weightage. Thus, it can conclude that taste is more important than price and all the other attributes but whose income is below 3000, price and taste are almost equally important. They are more price conscious compared to other income groups people. Importance of price in buying behaviour decreases as income increases up to Rs.16000 and thereafter it remains almost same and it also possible youngsters are mainly brand switchers because they are at the initial stage of smoking and they are not habituated to a particular brand.
In this research friend circle is the main reason behind starting smoking. Advertisement has very little impact on the person to start smoking, so advertisement is not the boost factor at the initial stage. It also shows that around 65% of respondents came to know their regular brand from their friends. Only 21% of the respondents have selected the brand after looking its advertisements. In short, reference group (friends and shop owners) has strong effect on the selection of the brand, even most of smoker is aware of other brand.
An in depth Study of Cigarette smoker, survey is done in this research and it conveys that maximum number of respondents were in the age group of 18-24 and the least number of respondents were in 12-17age group and above 51age group and most of the cigarette smoker between 6001 –12000 income group while the minimum number of respondents were in the income group below 3000. The maximum numbers of cigarette smokers were graduate while the minimum numbers of respondents were illiterate. In this research it shows that 40% of the respondents were students while only 4% were professionals. So we can notice that out of 100 respondents, the maximum number of smokers were in the age group of 18-24 years who were students and graduates.
These research tell you that the most important factor in buying the cigarette is taste and its weightage is around 50% and price is secondary factor which has got around 20% weightage. Thus, it can conclude that taste is more important than price and all the other attributes but whose income is below 3000, price and taste are almost equally important. They are more price conscious compared to other income groups people. Importance of price in buying behaviour decreases as income increases up to Rs.16000 and thereafter it remains almost same and it also possible youngsters are mainly brand switchers because they are at the initial stage of smoking and they are not habituated to a particular brand.
In this research friend circle is the main reason behind starting smoking. Advertisement has very little impact on the person to start smoking, so advertisement is not the boost factor at the initial stage. It also shows that around 65% of respondents came to know their regular brand from their friends. Only 21% of the respondents have selected the brand after looking its advertisements. In short, reference group (friends and shop owners) has strong effect on the selection of the brand, even most of smoker is aware of other brand.
