Incentives to Progress@ First Source

Incentives to progress @ First Source

Books are always a source of knowledge and content and give us immense knowledge and wisdom.But implementation of that acquired knowledge is equally important.”

Thus Summer Internship Program proves beneficial in unlearning the acquired knowledge.I am a marketing student and did my summer internship with Firstsource Solutions in Vashi, Navi Mumbai.FirstsourceSolutions is one of the premiere Business Process Outsourcing units with Airtel and Axis as its major clients in domestic circle. It is ISO certified and is ranked among the”best 25 places to work in.”

Initially when i came to know about my project in recruitment i was a little skeptical.I thought about my learning's as a marketing interest in this industry.However the idea of recruitment's equivalent to a sales profile with similar requisites of passion,dedication along with deadlines; I was pretty convinced.

About the Project

“Platinum” the word itself sounds rich.

One of our major client's Airtel was hiring for its Platinum process that serves premium customers of Airtel.We were required to hire candidates with excellent communication skills to cater to the needs of the elite customers.It was a mass hiring process and we were required to hire 1200 candidates in a span of just 2 months. Firstsource had several sourcing channels like RCC i.e. Recruitment Contact center for calling candidates and lining up interviews, External agencies and vendors which used to provide us candidates and TOM-TOM i.e. the candidates referred by the employees or employee referral.Due to such massive and intensive hiring a new channel was introduced in FSL that came to be known as FOS i.e. Feet on street.I became a part of FOS and our responsibility was to scan and line up candidates from the streets of Mumbai.

When I came to know about my project my first expressions were like “dude its crazy, how is it possible? Hiring people from streets as If I m selling Vegetables.”

My First Day

With full of energy and full of excitement, I reached office in my proper formals perfectly on time. I was introduced to my entire recruitment team and was treated very well. But the very next moment my Recruitment Manager came and started asking about my outfit. He said “Are you here to give an interview for Airtel process or you are here to recruit people for the process”?? After his statement, I started wondering that always I heard that wear your best outfit on the first day of your office and here he is questioning the same. But then he handed me two black colored t-shirts which stated “First Source Team recruitment”. I wore that t-shirt the very same moment and just after that he handed me my visiting cards which had all my contact details and they designated me as “Recruitment Associate” which sounded interesting to me.

After some briefing from my manager, it was the time for me to put my feet on street.I went to the Vashi Station and sat near a Frankie Stall and was enjoying eating ‘Frankies’ but also my mind was full of questions“what should I do and how should I target people from streets and how to approach them”??I looked at the crowd and started looking for the suitable candidates on the basis of their looks and their outfits. But who knew that the person who was sitting next to me in the shop would be the man for me? Looking at my first source t-shirt he queried me about the openings in first source and then without hesitating I started pitching him for the interview. He was the first walk-in from my side and I was so happy as if what I have conquered but eventually that candidate was a reject.

20:00 hours:My first day ended with just one walk in and zero selects. I was somehow happy that I managed to get atleast one walk-in on my very first day. But then started my real concern and that was ‘my accommodation’. I didn’t have anyone in Navi Mumbai where I could accommodate myself. My manager came to know about this and he provided me and other interns with an accommodation in a hotel in an AC room and that too for the entire 2 months.

Beginning of the Tough Days

As the days progressed my manager started showing his “true colors”. “I know I should not say that but this is what I thought because of his changed behavior”. The complete FOS team (10 members) had daily targets and offers to be made, the pressure went on increasing as we kept on hiring more number of candidates on a weekly basis.At the end of every day there used to be a meeting where our ‘Daily Targets’ were compared with our ‘Daily Delivery’. In the first 15 days we as a team of FOS were not able to achieve the desiroustargets;maybe we were just new to the process and were learning to work. I was also given the additional responsibility of explaining the offer letters to the selected candidates as well as doing the confirmation calling that is an extremely important part to assure joining of the selected candidates’. In this way I even provided a support function in the complete recruitment procedure.But this in no way reduced my deadlines and set targets.

Next month FOS had to achieve even greater numbers.We together worked as a team and strategized as to how we could chase such a huge mark.By daily meetings strategies and goals we started achieving our targets.We targeted areas like: -Vashi Station, Malls, Thane, Ghatkopar, Job Fair, Educational Institutes, and English Coaching Classes etc.I also helped the agency team in getting tie ups with the few consultants in Mumbai and Jaipur.

Innovations:

FOS was itself an innovation which happened in FirstSource Solutions. Major innovative things which we did :-

§ “Auto Rikshaw Referrals” wherein we made ‘autowalas’ as our talent scouts. We placed our firstsource stickers on the autos and the autowals used to get referral amount for getting any candidate for the interviews.

§ “Panwalas and Tea Stalls”- We made the nearby panwalas and tea stalls as our talent scouts wherein anybody coming to their stalls could be approached by them and come for the interviews.

§ “IPL tickets”- Cricket being a passion for most of the Mumbaikars, we provided free IPL tickets to the people who gave us minimum of 5 referrals and if their referrals used to get select, we gave them IPL tickets





My learning’s:

Understanding the Recruitment Procedure.

Fitting in the right person at the right place.

How Poaching done and its effects.

Importance of Documentation.

Love for the numbers.

Salary offered vs Selection Procedure

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My Contribution:

Week

Offers

Joinees

1

4

2

2

4

3

3

3

2

4

7

6

5

7

6

Total

25

19





My Experience:

I always wanted a challenging project during my internship that forces me to push my limits and I had exactly got that. This made me very happy and satisfied with the work done and targets achieved. FOS in the second month, though being a pilot sourcing channel was the second highest in chasing numbers as compared to the other sourcing channels like RCC and Tom-Tom. Thus FOS proved to be an innovative as well as successful initiative taken by First Source that helped to achieve such a huge target. I was a part of the history which was created in First Source as the kind of numbers we achieved, were never achieved before. And also I never ever imagined that I would earn such such such huge incentives :)

 
This account of a summer internship at Firstsource Solutions is a highly engaging and detailed narrative of a challenging yet ultimately rewarding experience in mass recruitment. The intern effectively conveys the initial skepticism, the daily grind, and the innovative solutions that led to success.


Writing Style and Techniques​

  • Personal and Conversational Tone: The use of "I" throughout makes the narrative very personal and relatable. Phrases like "OMG I have learned a big lesson," "dude its crazy," and "searching like a dog for a bone" create an informal, authentic voice. This allows the reader to connect with the intern's emotions and thought processes.
  • Narrative Arc: The story follows a clear and compelling journey: from initial skepticism about the recruitment project and disillusionment with a previous, unfulfilling internship, through the daunting challenge of mass hiring, daily struggles, innovative solutions, and culminating in significant success and personal satisfaction. This arc makes the experience dynamic and engaging.
  • Problem-Solution Approach: The intern clearly outlines the massive hiring target (the "problem") and then details the various sourcing channels, including the innovative "Feet on Street" (FOS) initiative, and their own creative "Innovations" to meet this challenge (the "solutions").
  • Vivid Anecdotes and Details: Specific anecdotes like the manager's comment on the formal outfit, the first day at Vashi Station eating a Frankie, and the accommodation provided by the company add color and authenticity to the narrative. These details make the experience feel real and memorable.
  • Emphasis on Challenge and Achievement: The text repeatedly highlights the difficulty of the task ("mass hiring," "crazy," "huge mark," "tough days") which then amplifies the sense of achievement and satisfaction when targets are met and innovations succeed. The "Incentives to progress" title perfectly captures this theme.
  • Quantifiable Results: The "My Contribution" table clearly presents the intern's specific recruitment numbers (offers and joinees), providing concrete evidence of their impact and success. This adds a professional and credible dimension to the personal story.
  • Enthusiasm and Exclamation: The use of capital letters ("WALT DISNEY," "WOW!!!", "YEAH," "SUCH SUCH SUCH HUGE INCENTIVES") and exclamation marks conveys the author's excitement and surprise, particularly when discussing the unexpected opportunities and rewards.
  • Reflective Insights: The opening quote about knowledge implementation and the intern's realization about recruitment being akin to sales demonstrate a reflective quality and the ability to connect the practical experience to broader professional concepts.

Overall Impression​

This is a vibrant and honest account of an internship that clearly pushed the intern out of their comfort zone but ultimately led to significant personal and professional growth. The narrative effectively balances the challenges faced with the innovative spirit and ultimate success achieved. The intern's enthusiasm, resilience, and pride in their contributions are palpable, making this a highly engaging and inspiring read, particularly for those considering unconventional internship roles or a career in recruitment. The personal touches and detailed anecdotes make it a memorable reflection of a dynamic summer.
 
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