Description
IMT CASE STUDY ANSWERS.docx
CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM /
NIPM
SMU / SYMBIOSIS / XAVIER / NIRM /
PSBM / NSBM / ISM / IGNOU / IICT / ISBS
/ LPU / ISM&RC / LPU / NMIMS / ISBS /
MANIPAL GARUDA / HIMALAYA / IMT /
SMU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - DBM – DBA - PGDM
www.mbacases!"#a$swe%s.c&m
www.cases!"#s&'!(&$.($
www.cases!"#a$swe%s.($
www.)!es(&$a$swe%s.($
www.&$'($e*%&+ec%e*&%.c&m
a%a,($".ba$a-a%./ma('.c&m
ARA0IND
12213455667 - 12217898776
Managerial E!n!"i#
PART $ A
Q1. Distinguish between the principles of marginalism and incrementalism with the help of examples.
Q2. How is the price elasticity of demand measured? Explain the relationship between price elasticity, aerage reenue and
marginal reenue.
Q!. "ritically examine the law of diminishing marginal utility.
Q#. $hy is an indi%erence cure for two normal goods conex to origin? $hy cannot it be a concae cure or a straight line?
Q&. $hy is demand forecasting important? Explain the arious types of surey methods of forecasting demand and their
usefulness.
PART $ B
Q1. Diagramatically explain the three stages of the law of diminishing marginal returns.
Q2. $hat are iso'uants and isocost lines? Explain graphically
Q!. Distinguish between implicit cost and explicit cost with the help of example.
Q#. (raphically explain the relationship between change in output and )*", )" and +".
Q&. Describe the long run aerage cost ,-)". cure according to the modern cost theory.
PART $ C
Q1. Explain the "yert/+arch Hypothesis of satis0cing behaior.
Q2. Explain the pro0t maximi1ing conditions of a 0rm with the help of marginal reenue and marginal cost.
Q!. Explain why does a perfectly competitie 0rm reaps normal pro0ts in the long run.
Q#. $hat is price discrimination? How does a discriminating monopolist allocate his output in di%erent mar2ets to charge
di%erent price.
Q&. Explain how price is determined under oligopoly under conditions of price leadership.
CASE STUDY $ I
E#%i"a%i!n !& %'e De"an( &!r Orange# )* Mar+e% E,-eri"en%
3esearchers at the 4niersity of 5lorida conducted a mar2et experiment in (rand 3apids, +ichigan, to determine the price
elasticity and the cross/price elasticity of demand for three types of *alencia oranges6 those from the 7ndian 3ier district of
5lorida, those from the interior district of 5lorida, and those from "alifornia. (rand 3apids was chosen as the site for the
mar2et experiment because its si1e, demographic characteristics, and economic base were representatie of other
midwestern mar2ets for oranges.
./e#%i!n#
,a. 7n light of the case de0ne a test mar2et? $hen should a 0rm ta2e help of mar2et experiments to forecast demand?
,b. 8uggest a suitable price policy for the three types of oranges.
CASE STUDY $ II
) deodorant company manufactures and sells seeral types of deodorants which are branded as 98mell 5resh:. ;he company
introduced 0e years ago, a new type of deodorant and its sales increased rapidly. Howeer, oer the past two years, sales
hae been declining steadily een though the mar2et for deodorants has been expanding. $orried by the declining sales the
company conducted a surey of the mar2et, which yielded the following information6
,i. 8eeral new rials hae come up during the past 0e years, which manufacture and sell almost similar deodorants.
,ii. <ther companies hae set prices lower than the prices of this company.
,iii. ;his company had initially set the price of its new brand at 3s #=, for which retailer pays 3s !=, which was neer changed.
,i. ;he rial 0rms hae set their prices at 3s !>.&=, retailers paying 3s 2&.
7n iew of these facts, the company decided to reiew the cost structure to 0nd out whether the margin to the retailers could
be reduced to the leel of the rial 0rms. ;he company 0nds that the ariable costs ,including raw materials and labour.
stands at 3s 1& per deodorant. )t present the company sells #, ==,=== deodorants. )s to the mar2et prospects, if the price is
reduced to 3s !&, the demand would increase by 1,&=,=== and if the price is reduced to 3s. !2.&=, demand would increase to
?,&=,=== units. $ith such an increase in production, the 0rm could use its resources more fully. ;he bul2 of purchase of raw
materials and more e@cient use of labour would both help to reduce the unit ariable cost to 3s. 12.&=.
./e#%i!n#
,i. $hat price should the company charge to recapture mar2et lost to rial 0rms?
,ii. 8uggest alternatie strategies that the company can adopt to counteract competition.
Managerial E!n!"i#
A)3;B )
1. Explain the law of diminishing marginal utility.
2. De0ne income elasticity of demand. Explain the arious degrees of income elasticity of demand.
!. $hat is the relationship between ;A-, )A-, and+A-.
#. $hy does the short run )erage *ariable "ost ,)*". cure and )erage "ost ,)". cures hae a 4/ shape?
&. Does the traditional pro0t maximi1ation model hold releance in modern world? $hy?
A)3;B C
1. Explain the concept of opportunity cost with the help of Aroduction Aossibility "ure.
2. Distinguish between a moement and a shift in supply.
!. $hy is a normal 7ndi%erence "ure conex to origin?
#. Explain the phases of a business cycle.
&. $hat conditions should be ful0lled for the existence of a cartel? $hat is a centralised and mar2et sharing cartel?
A)3;B "
1. Diagrammatically explain how mar2et e'uilibrium is achieed in case there is excess supply and excess demand.
2. 7s a monopolistic competitor a price ma2er? $hy?
!. De0ne (DA, (DA, DDA and DDA. Distinguish between real and nominal Dational 7ncome.
#. Describe the features of oligopoly mar2et structure.
&. CrieEy explain the arious types of internal economies of scale.
")8E 8;4DF B 7
;he stoc2 mar2et is as close as we come today to a perfectly competitie mar2et. 7n most cases the price of a particular stoc2
is determined by the mar2et forces of demand and supply of the stoc2, and indiidual buyers and sellers of the stoc2 hae an
insigni0cant e%ect on price i.e., they are price ta2ers. )ll stoc2s within each category are more or less homogeneous. ;he fact
that a stoc2 is bought and sold fre'uently is eidence that resources are mobile. 5inally, information on prices and 'uantities
is readily aailable.
Questions
1. Explain the features of a perfectly competitie mar2et on the basis of the facts gien in the case.
2. Diagrammatically explain how price and output decisions are ta2en under perfect competition.
")8E 8;4DF/77
;able below gies the price per 2ilowatt/hour ,2$h. that "on Edison charged residential and commercial users for arious
'uantities of electricity consumed in Dew For2 city in 1GG& during winter and summer months. "on Edison charged di%erent
rates for di%erent categories of customers ,i.e., residential and commercial. and for di%erent 'uantities of electricity
purchased. Electricity 3ates "harged by "on Edison in 1GG&
Questions
1. $hat is price discrimination? 7s price discrimination Husti0ed? $hy?
2. Do you thin2 "on Edison practiced price discrimination? Explain in iew of three types of price
discrimination.
7nentory +anagement
A)3; / )
Q1. Explain the following competitie strategies6 ,i. "ost leadership ,ii. Di%erentiation ,iii. 5ocus strategies.
Q2. )nalyse how operational strategies can be translated into operational e%ectieness.
Q!. I;he heart of inentory decisions lies in the identi0cation of inentory costs and optimi1ing on them.I "omment.
Q#. Elaborate on some inentory classi0cation models.
Q&. 5orecast the production for the next 2 years when the production 'uantities in thousand tones for the last ten years are
1&=,1?&, 1>=, 1&&,1>=,1J&,21=,22&, 2!&,2#J
)nalyse the implications of the results using the following methods6
i. 8imple aerage
ii. ;hree year weighted moing aerage with weights of 1, ! and # for the 0rst year, second year and third year respectiely
considered for calculating aerages
iii. +oing aerage ,! years and & years.
i. Exponential smoothing ,for smoothing constants, =.2 , =.& and =.J.
A)3; / C
Q1. ) part used to repair machines has a normally distributed monthly demand with a mean of ?&.= and a standard deiation
of &.2. 7f the lead/time is so predictable that it can be considered a constant =.2& month and the serice leel is G= per cent6
a. $hat is the order point?
b. $hat is the safety stoc2 leel?
Q2. ) company uses a 0xed order period for ordering a forging that is purchased for 3s 1J= per unit. ;he annual demand for
the forging is 1&,=== units. ;he ordering cost is 3s J== per order. ;he annual carrying cost rate is !& per cent of the
ac'uisition cost. ;he expected demand during lead/time is 2== units and the upper inentory target is >== units.
a. How often should the forging be ordered?
b. $hat is the annual total inentory cost that should be expected?
c. 7f the company is going to place an order now and the current inentory leel is 2#J units, what should be the order
'uantity?
Q!. $hat do you understand by the single/period inentory problem? Explain with examples. How can it be resoled?
Q#. $hat is meant by aggregate planning? $hat strategies does it employ to manage supply?
Q&. Explain scheduling and some techni'ues used for scheduling.
A)3; / "
Q1. De0ne the +3A 7 and +3A 77 systems. ;race their eolution and deelopment and point out the di%erences between them.
Q2. $hat are distribution systems and how do they impact 0nished goods inentory?
Q!. $hat do you understand by Kanban? Examine the two di%erent types of Kanban systems used in L7; systems.
Q#. $hat are the hurdles that pose a challenge to maintaining an e%ectie serice parts operation?
Q&. Explain ariety reduction, parts standardi1ation and simpli0cation.
")8E 8;4DF / 1
(4A
)DD 8<D8 -;D
(upta and 8ons -td is a family/owned and managed company started in 1G?= by *inay (upta. ;he company has since
enHoyed a slow, steady growth. ;he company employs Hust oer 2== people. )ll expansions are 0nanced entirely out of
earnings. )s the company grew, its operating procedures were periodically re/examined and modi0ed to cope with the
complex problems accompanying growth. ;he company deelops, manufactures and sells di%erent types of ales used in the
chemical industry.
1. $hat speci0c action should the company ta2e in the area of inentory control? 8upport your proposal with an analysis of
its strengths and wea2nesses.
2. $hat is your reaction to the argument of those who oppose tighter controls?
!. How does the inentory control problem change as the companyIs oerall olume of business increases? Alease proide
answers to the 'uestions aboe. Do you thin2 that (upta and 8ons -td could bene0t from the establishment of a supply chain
management department? 7f so, what functions should it include?
")8E 8;4DF / 2
*i2as Electronics is a small 0rm located in Doida. ;he maHor product is a line of automobile electrical system analy1ers. )uto
repair shops who do tune/up wor2 use these analy1ers to identify and diagnose problems in a carIs electrical system.
)lthough the mar2et is highly competitie, *i2asIs products compete well and the 0rm is reasonably pro0table.
(aura has to6
1. +anually complete the orderingMoperations plan for the +odel 2) housing and simultaneously, construct a table showing
when he would expect order points to be reached during the 0rst eight wee2s.
2. -ist and discuss brieEy the types of operating problems he might encounter that could re'uire re/planning and rescheduling
of wor2.
Fou are re'uired to help (aura in this assignment.
Quantitatie ;echni'ues
A)3;/)
Q1. IQuantitatie techni'ues are fre'uently used in organi1ations for decision ma2ing. Discuss
Q2. $hat precautions will you 2eep in mind while designing a 'uestionnaire?
Q!. "alculate arithmetic mean for the following data6
"lass 7nteral &/1= 1=/1& 1&/2= 2=/2& 2&/!= !=/!& !&/#= #=/#&
5re'uency ? & 1& 1= & # ! 2
Q#. ,a. $hat are the properties that a good measure of ariation should possess?
,b. 1=== light bulbs with a mean life of 12= days are installed in a new factory and their length of life is normally distributed
with a standard deiation of != days.
a. How many bulbs will expire in less than J& days?
b. 7f it is decided to replace all the bulbs together, what interal should be allowed between replacement if not more than 1&
per cent should expire before replacement?
Q&. ,a. Karl Aearson coe@cient of s2ewness of distribution is N =.!2. 7ts standard deiation is ?.& and mean is 2G.?. 5ind the
mode and median of the distribution.
,b. 7f the mode of the aboe distribution is 2#.J, what will be the standard deiation?
,c. 5or a distribution, CowleyIs coe@cient of s2ewness is /=.!?, .0 is J.? and median is 12.!. O$hat is 'uartile coe@cient of
dispersion?
,d. "ompute 'uartile deiation and coe@cient of s2ewness for the following gien alues6 +e P 1J.J, .0 P 1#.?, .1P 2&.2
A)3;/C
Q1. ,a. $hat are the properties of the regression coe@cient?
,b. ;he following is the data of 1= cities. "alculate correlation coe@cient between the density of population and the death
rate6
"ity
)re in
s'. 2m.
Aopulation
,in I===.
Do. of Deaths
)
C
"
D
E
5
(
H
7
L
1&=
1J=
1==
?=
12=
J=
G=
>&
#&
11&
!=
G=
#=
#2
>2
2#
!=
!&
2=
!J
!==
1##=
&?=
J#=
122#
!12
2>&
!2&
21&
2?&
"omment on the result.
Q2. ,a. Fou are gien the following information on adertising expenditure and sales in a company. )erage )dertising
expenditure 3s. 1= la2hs and standard deiation 3s. !.= la2hs. )erage sales 3s. 12= la2hs and the standard deiation 3s. 12
la2hs. ;he alue of correlation coe@cient is =.&.
5ind two regression lines and alues of sales when adertising is 3s. 1& la2hs.
,b. 5it a straight line trend to the following time series data and forecast the sales for 2==G
Fear 2==1 2==2 2==! 2==# 2==& 2==? 2==>
8ales , in tones. J= G= G2 G! G# 1=2 1=G
Q!. ,a. ;wo insurance schemes ) and C are to be sold. )n agent has the chance of 0nding customers as ?= percent for ) and
#= per cent for C. )ssuming the sale of ) and C is independent 0nd the probability that the scheme ) has been sold gien
that at least one insurance scheme has been sold.
,b. ) mail order company has three boys6 )mar, )2bar and )nthony, for pac2ing and dispatching the goods. ;hey all ma2e
mista2es now and then. ;he probability of their ma2ing mista2s in pac2aging, dispatching etc. are one in a hundred, 0e
times in hundred and three times in hundred. ;hey deal with respectiely != per cent, #= per cent and != per cent orders.
5ind the probability that if a mista2e is detectd, the order was handled by )mar?
Q#. ,a. $hat are the components of a time series?
,b. )ssume that a factory has two machines. Aast records show that +achine 1 produces != per cent of the output. & per cent
of items produced by +achine 1 were defectie and only 1 per cent produced by +achine 2 were defectie. 7f an item
selected at random is found to be defectie, what is the probability that it was produced by +achine 2.&. Explain the
circumstances when the following probability distributions are used6
,a. Cinomial distribution
,b. Aoisson distribution
A)3;/"
Q1. How does hypothesis help a researcher to test the logical or empirical conse'uences?
Q2. ;he aerage score of two groups ) and C were found to be 2& and 22 with standard deiation # and &.& respectiely. ;est
for the e'uality of the two group scores. (ien n0 P n2 P #==.
Q!. ,a. 7n a test gien to two groups of students, the mar2s obtained were as follows6
5irst (roup6 1J, 2=, !?, &=, #G, !?, !#, #G, #1
8econd (roup6 2G, 2J, 2?, !&, !=, ##, #?
Examine the signi0cance of di%erence between the mean mar2s obtained by the students of the aboe two groups. ,)t &Q
leel of signi0cance the alue of % for 1# degrees of freedom is 2.1#..
,b. ;he following table gies the number of units produced per day by two wor2ers A and B for a number of days6
)6 #=, !=, !J, #1, !J, !&
C6 !G, !J, #1, !!, !2, #G, #G, !#
8hould these results be accepted as eidence that B is the more stable wor2er? 4se F/test.
Q#. ;wo random samples are drawn from two normal populations and the si1e of arious items of the two samples are6
5irst 8ample6 2=, 1?, 2?, 2>, 2!, 22, 1J, 2#, 2&, 1G
8econd 8ample6 2>, !!, #2, !&, !2, !#, !J, 2J, #1, #!, !=, !>
<btain the estimates of the ariances of the population. ;est whether the two populations hae the same ariance.
Q&. <n of the basis of information gien below about the treatment of 2== patients su%ering from a disease, state whether
the new treatment is comparatiely superior to the conentional treatment.
;reatment 5aourable
Do. of Aatients
3esponse Do 3esponse
Dew ?= 2=
"onentional >= &=
5or drawing your inference use the alue of Q2 for one degree of freedom at the & per cent leel of signi0cance, i1., !.J#1.
")8E 8;4DF / 7
1. 3esource forecasting on an intuitie basis wor2s well for short/range forecasts. Howeer, it shows a higher percentage of
error for medium/to/long/range forecasts. "omment on this statement.
2. "an you suggest an alternatie to reduce the error percentage?
!. How would the use of relational database help to improe the forecasting model?
")8E 8;4DF/77
Questions6
1. )nalyse the need and importance of Data "ollation 8ystem. Lustify the inclusion of the 8)A system and Excel/based
application system.
2. )nalyse the proHect obHecties. Do you feel the information collected would act as a precursor to e%ectie +aterial
3e'uirement Alanning and supply system?
!. Discuss the re'uirement planning methodology for the current month followed by the next two months. $hy is it
important?
Quantitatie ;echni'ues
PART $ A
Q1. $hat do you mean by Quantitatie ;echni'ues? $hat are di%erent forms of Quantitatie ;echni'ues? Explain the
importance of Quantitatie ;echni'ues in business.
Q2. $hat are the di%erent statistical tools used for organi1ing data. ;he following fre'uency distribution represents the
number of days during a year that the faculty of the college was absent from wor2 due to illness.
N/")er !& Da*# N/")er !& E"-l!*ee#
=/2 &
!/& 1=
?/J 2=
G/11 1=
12/1# &
T!%al 23
,a. "onstruct a fre'uency distribution for this data.
,b. "onstruct a greater than cumulatie fre'uency distribution as well as a less than cumulatie fre'uency distribution for this
data.
,c. How many employees were absent for less than ! days during the year?
,d. How many employees were absent for more than J days during the year?
,e. Draw the cumulatie fre'uency ogies ,greater than and less than. .$hat is the signi0cance of intersection of these two
ogies?
Q!. $hat are di%erent uses or functions of statistics? How do you thin2 each function might be used to sole Cusiness
problems?
Q#,a. Explain the use of di%erent measures of central tendency in description of data. 8uppose you are gien output of a
factory for & years R you are as2ed to wor2 out the aerage rate of growth of this output, what measures of central tendency
you will use.
,b. Aaul the plumber sells 0e types of drain cleaner each type, along with the pro0t per can R the no. of cans sold, is shown
in the table. "alculate the aerage pro0t of plumber
Cleaner Pr!4% -er Can 5,6 Sale# 7al/e in an 586 X8
+ain Drain 3s ?.== 1& 3s G=.=
(lun2 out 3s 2.== ! 3s ?.==
Cubble up 3s !.&= > 3s 2#.&=
Dream Drain 3s &.== 1& 3s >&.==
"lear more 3s >.&= 12 3s G=.==
;otal 3s 2#.== &2 3s 2J&.&=
&,a. $hat do measures of dispersion and s2ewness indicate? Explain the use of standard deiation in Cusiness.
,b. Do you thin2 )bsolute measure of standard deiation is always useful in business? 7f not, explain the use of alternate
measures of Dispersion.
,c. ;wo wor2ers on the same Hob shown the following results oer a long period of time.
) C
+ean time of completing the Hob ,in minutes. #= !=
8.D. ,in minutes. J &
,i. $hich wor2er appears to be more consistent in the time he re'uires to complete the Hob?
,ii. $hich wor2er appears to be faster in completing the Hob?
PART $ B
1. ) recent court case in +adison "ountry, Kentuc2y, centered on the hiring practices of the local telephone company. ;he
company planned to hire ! new employees. ;here were J applicants for the Hobs, ? of whom were men. )ll ! of those hired
were men. ) charge of sex discrimination was leied against the company. How would you decide?
2. <nly ?= percent of the students in Arofessor Harmond:s statistics class pass the 0rst test. <f those who pass, J= percent
studiedS 2= percent of those who didn:t pass studied. 8hould you study for his tests?
!. ;he probability that Lohn can sole a particular statistics problem is #= percent. ;here is a >= percent chance that 5red can
sole it. $hat is the probability it is soled? )ssume that Lohn and 5red wor2 separately and the outcomes are therefore
independent.
#. $hat do you mean by
1. Expected *alue and
2. *ariance of a discrete random ariable?
!. ;he number of houses sold each month by Aonder 3eal Estate, which has aried from & to 2=, is reported, along with
the fre'uency of each sales leel, in the 0rst two columns of the table shown below.
N/")er !& M!n%'# H!/#e# 5Xi6 P 5Xi6
! & ! M 2# P =.12&
> J > M 2# P =.2G2
# 1= # M 2# P =.1?>
& 12 & M 2# P =.2=J
! 1> ! M 2# P =.12&
2 2= 2 M 2# P =.=J!
+r. Aonder hopes these numbers reEect an increase in the aerage number of sales oer the >.! he sold in earlier months
and a reduction in the ariability of monthly sales that had been ? P &.>. 7f not, he has decided to sell the business and
become a rodeo clown. $hat adice can you o%er +r. Aonder?
Q&. ) state commission has been formed to reduce response times of local 0re departments. ) group of experts is
attempting to identify those city 0re departments whose response time is either in the lowest 1= percent, or who ta2e longer
than G= percent of all 0re departments in the study. ;hose in the 0rst group are to sere as models for the less e@cient 0re
units in the second group.
Data show that the mean response times for a certain class of 0re departments is 12.J minutes, with a standard deiation of
!.> minutes.
PART $ C
1. De0ne 3egression )nalysis.
,a. Explain its use in Cusiness.
,b. Distinguish between
,i. 8imple regression R multiple regression.
,ii. Deterministic and Arobabilistic model.
,c. )s a furniture retailer in a certain locality, you are interested in 0nding the relationship that might exist between
the number of building permits issued in that locality in past years and the olume of your sales in those years. Fou
accordingly collected the data for your sales ,F, in thousands of rupees. and the number of building permits issued
,T, in hundreds. in the past 1= years. ;he result wor2ed out as6
n 9 03: ?X 9 ;33: ?Y 9 ;;33
?X; 9 <=33: ?XY 9 <2>33: ?Y; 9 <?3<33
)nswer the following6
,i. "alculate the coe@cients of the regression e'uation.
,ii. 7t is expected that there will be approximately 2=== building permits to be issued next year. <n this basis, what leel of
sales can you expect next year?
,iii. <n the basis of the relationship you found in ,i. one would expect what change in sales with an increase of 1== building
permits?
,i. 8tate your estimate of ,ii. in the ,iii. so that the leel of con0dence you place in it is =.G=.
2. Explain the concept of standard error of estimate and the co/e@cient of determination. How can the coe@cient of
determination be used as a goodness of 0t? 7f the alue of the co/e@cient of correlation is =.G does this indicate that G=Q of
the ariation in dependent ariable has been explained by ariation in the independent ariable? 7f not, gie reasons.
!,a. $hat do you mean by ;ime B series? $hat are di%erent components of a ;ime series? Explain the obHect of smoothing
and the techni'ues used for smoothing.
,b. 8hown here are shipments ,in millions of dollars. for electric lighting and wiring e'uipment oer a 12/ month period. 4se
these data to compute
,i. #/month moing aerage for all aailable months.
,ii. (ie the error of forecast.
M!n%'# S'i-"en%#
Lanuary 1,=&?
5ebruary 1,!#&
+arch 1,!J1
)pril 1,1G1
+ay 1,2&G
Lune 1,!?1
Luly 1,11=
)ugust 1,!!#
8eptember 1,#1?
<ctober 1,2J2
Doember 1,!#1
December 1,!J2
#,a. Distinguish between
,i. Aopulation and 8ample
,ii. Aarameter and 8tatistic
,b. $hy is sampling necessary in statistical inestigation? Explain the important methods of sampling commonly used.
&,i. $hat are the steps to a hypothesis test?
,ii. Distinguish between a type 7 error and type 77 error.
,iii. ;he labor agreement between the 4nited )uto $or2ers ,4)$. and 5ord +otor "ompany ,5+". re'uired that the mean
output for a particular production section be held at 112 units per month per employee. Disagreement arose between 4)$
and 5+" as to whether this standard was being maintained. ;he labor agreement speci0ed that if mean production leels
dropped below the stipulated amount of ? P 112, 5+" was permitted to ta2e Uremedial action.V Due to the cost inole, only
2= wor2ers were tested, yielding a mean of 1=2 units. )ssume that a standard deiation of J.& units was found and that
output leels are normally distributed. Does a G= percent con0dence interal tend to suggest a iolation of the labor contract,
thereby allowing the remedial action?
CASE STUDY $ I
8uppose the director of the Delhi (ot 8anitation Department is interested in the relationship between the age of a garbage
truc2 and the annual repair expense she should expect to incur. 7n order to determine this relationship, the director has
accumulated information concerning four of the truc2s the city currently owns ,;able 1..
./e#%i!n#@
$ith the information in ;able 1
,a. 5ind the numerical constants a and b for the regression line.
,b. Determine the e'uation of the regression line and describe the relationship between the age of a truc2 R its annual repair
expense with the help of 3egression -ine?
,c. $hat would be the annual repair expense for the truc2 that is # years old?
,d. "ompute the residuals to test whether this line is a good 0t.
CASE STUDY $ II
Fou collected data from &== economists in academe, priate industry, and goernment concerning their opinions on whether
the economy would proe stable, would expand, or would enter a period of contraction in the near future. Howeer, part of
the information was lost, resulting in the partial contingency table seen below. Cased on the remaining data, create a
probability table.
a. 5ind A,8 M).., A,(., A,)., A,)?E.
Quantitatie ;echni'ues
A)3; )
1. $hat 2ind of role does forecasting play in inentory control decision/ma2ing?
2. $hat are the selectie inentory management techni'ues used by a 0rm? Explain the basis of the )C" classi0cation.
!. $hat is non/productie 0nished goods inentory? How can one reduce the non/productie component of 0nished goods
inentory?
#. Di%erentiate between6
a. ma2e/to/order R ma2e/to/stoc2 operations
b. pull R push processes
&. $hat is the di%erence between ariety reduction and standardi1ation? Explain two methods of ariety reduction that
are commonly used in manufacturing industries.
A)3; C
1. $hat do you understand by the term OCills of +aterialsO? $hat is its function and how is it used in planning inentory
leels?
2. $hy do organi1ations use collaboratie forecasting? $hat steps are re'uired to ma2e collaboratie forecasting
successful?
!. Dame the important factors that inEuence the choice of strategy in aggregate planning. )re these options also
applicable to serice organi1ations? $hat special di@culties do serices pose for aggregate planning?
#. De0ne spare parts management. $hat are the di%erent classi0cations of serice parts? $hy do they di%er?
&. Distinguish clearly between +aterial 3e'uirement Alanning ,+3A 7. and +anufacturing 3esource Alanning ,+3A 77.. $hat
are the principles of their operation?
A)3; "
1. $hat is the di%erence between ariety reduction and standardi1ation? Explain two methods of ariety reduction that
are commonly used in manufacturing industries.
2. $hy wor2force management is critical to the success of L7; implementation? Explain with examples.
!. $hat are the di%erent types of inentory control? Discuss the method of inentory control you would use as, ,a. a
medium scale industry manufacturing tools, ,b. an assembly line unit manufacturing automobiles. Explain the inentory
control method chosen by you and the reasons for the choice.
#. $hat do you understand by Idemand ampli0cationI? How does it come about? $hat are its implications on 0nished
goods inentory?
&. $hat are the di%erent maintenance policies? $hich policy would you adopt if you were running a Hob shop? $ould you
adopt a di%erent policy if you were running a process plant? Explain the reasons for your answer.
CASE STUDY A0
) unit manufacturing plastic containers consumes 1!&= units of moulded plastic uniformly through the month. ;he current
cost of ac'uisition is 3s 2= per unit and the carrying cost of the 0rm is !=Q on aerage based on recent data aailable, which
is not li2ely to change in the coming months. ;he 0rm has to bear a cost of 3s 2#== eery time it places an order. 4tili1ing
7nentory "ontrol concepts answer following 'uestions for the gien business case6
1. $hat is the optimal inentory leel for the year ahead using E<Q model?
2. "ompute the total inentory cost to the business?
!. $hat is the optimal number of orders to be placed and optimal number of supply days re'uired per order to meet the
business re'uirement?
#. )ssuming that the aerage lead time was 2 wee2s determine the optimal leel of safety stoc2 to be maintained?
&. )ssuming that the supplier o%ers a 'uantity discount of 3s.2 per unit, proided the order si1e exceeds &=== units, what
will be incremental pro0t caused by change in inentory leel decision?
Ca#e #%/(* A;
;he Aolish (eneral:s Ai11a Aarlor is a small restaurant catering to patrons with a taste for European pi11a. <ne of its
specialties is Aolish Ari1e pi11a. ;he manager must forecast wee2ly demand for these special pi11as so that he can order pi11a
shells wee2ly.
a. 5orecast the demand for pi11a for Lune 2! to Luly 1# by using the simple moing aerage method with n P !.
b. 3epeat the forecast by using the weighted moing aerage method with nP! and weights of =.&=, =.!=, and =.2=, with =.&=
applying to the most recent demand.
c. "alculate the +)D for each method.
CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM /
NIPM
SMU / SYMBIOSIS / XAVIER / NIRM /
PSBM / NSBM / ISM / IGNOU / IICT / ISBS
/ LPU / ISM&RC / LPU / NMIMS / ISBS /
MANIPAL GARUDA / HIMALAYA / IMT /
SMU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - DBM – DBA - PGDM
www.mbacases!"#a$swe%s.c&m
www.cases!"#s&'!(&$.($
www.cases!"#a$swe%s.($
www.)!es(&$a$swe%s.($
www.&$'($e*%&+ec%e*&%.c&m
a%a,($".ba$a-a%./ma('.c&m
ARA0IND
12213455667 - 12217898776
<peration 3esearch
PART A A
Q1. Executies of all leels in business and industry come across the problems of ma2ing decisions at eery stage in their
day/to/day actiities. <perations 3esearch proides them with arious 'uantitatie techni'ues for decision ma2ing and
enhances their ability to ma2e long range plans and sole eeryday problems of running a business and industry with greater
e@ciency, competence and con0dence.I
Elaborate the statement with examples.
Q2. "onsider a small plant which ma2es two types of automobile parts, say ) and C. 7t buys castings that are machines, bored
and polished. ;he capacity of machining is 2& per hour for ) and 2# per hour for C, capacity of boring is 2J per hour for ) and
!& per hour for C, and the capacity of polishing is !& per hour for ) and 2& per hour for C. "astings for part ) cost 3s 2 and
sell for 3s. & each and those for part C cost 3s.! and sell for 3s. ? each. ;he three machines hae running costs of 3s. 2=, 3s.
1# and 3s.1>.&= per hour. )ssuming that any combination of parts ) and C can be sold, formulate this problem as an -A
model to determine the product mix which would maximi1es pro0t.
Q!. $hat is integer linear programming? Explain the merits and demands of I rounding/o% a continuous optimal solution to an
-A problem in order to obtain an integer solution.
Q#. 8ole the following -inear Arogramming Aroblem?
+aximi1e A P 1=' N Gr
&' N #r W 1#
#' N &r P G
>' / Gr P 11
Q&. 8ole the following integer programming problem using (omoryIs cutting plane algorithm.
+aximi1e X P x1 N x2
8ubHect to the constraints
,i. !x1 N 2x2 P &, ,ii. x2W 2
)nd x1,x2 P = and are integers.
PART A B
Q1. (ien a mathematical formulation of the transportation problem and the simplex methods, what are the di%erences in the
nature of problems that can be soled by using these methods?
Q2. $hat is a trans/shipment problem? $hat are the main characteristics of a transshipment problem? Explain how a trans/
shipment problem can be soled as a transportation problem.
Q!. Determine an initial basic feasible solution to the following transportation problem by using ,a. the least cost method, and
,b. *ogelIs approximate method..
Destination
D1 D2 D! D# 8upply
Destination
81 1 2 1 # !=
8ource 82 ! ! 2 1 &=
8! # 2 & G 2=
Demand 2= #= != 1=
Q#. ) salesman has to isit 0e cities ), C, ", D and E. ;he distances ,in hundred 2ilometers. between the 0e cities are as
follows 6
;o "ity
) C " D E
) / 1 ? J #
5rom "ity C > / J & ?
" ? J / G >
D J & G / J
E # ? > J /
7f the salesman starts from city ) and has to come bac2 to city ), which route should he select so that the total distance
traelled is minimum?
Q&. How would you deal with the assignment problems, where ,a. the obHectie function is to be maximi1ed? ,b. 8ome
assignments are prohibited?
A)3; / "
Q1. Discuss the di%erence between decision/ma2ing under certainty, under uncertainty and under ris2. $hat techni'ues are
used to sole decision/ma2ing problems under uncertainty? $hich techni'ue results in
an optimistic decision? $hich techni'ue results in a pessimistic decision?
Q2. 7n a toy manufacturing company suppose the product acceptance probabilities are not 2nown but the
5ollowing data is 2nown6
Determine the optimal decision under each of the following decision criteria and show how you arried at it6 ,a. +aximax, ,b.
+aximin,,c. E'ual li2elihood and ,d. +inimax regret?
Q!. Explain the following terms in AE3;M"A+.
,i. Earliest time, ,ii. -atest time ,iii. ;otal actiity time ,i. Eent 8la2e, and ,. "ritical Aath. $hat is meant by the term critical
actiities, and why is it necessary to 2now about them?
Q#. ;he following maintenance Hob has to be performed periodically on the heat exchangers in a re0nery6
;as2 Description
7mmediate
Aredecessor
s
;ime
,Days.
) Dismantle pipe "onnections / 1#
C
Dismantle header, closure,
and Eoating
head front
) 22
" 3emoe tube Cundle C 1=
D "lean Colts C 1?
E
"lean header and Eoating
head front
C 12
5 "lean tube bundle " 1=
( "lean 8hell " ?
H 3eplace the bundle 5,( J
7 Arepare 8hell Aressure ;est D,E,H 2#
L
Arepare the pressure test
and ma2e the 0nal
reassembly
7 1?
,a. Draw a networ2 diagram of actiities for the proHect.
,b. 7dentify the critical path. $hat is its length?
,c. 5ind the total Eoat and free Eoat for each tas2.
Q&. ,a. $hat are the adantages and limitations of simulations models?
,b. $hat are the adantages and disadantages of simulation oer the use of analytical models? 7s the use of computers in
simulation absolutely essential?
")8E 8;4DF/1
$inter Aar2 Hotel
Donna 8hader, manager of the $inter Aar2 Hotel, is considering how to restructure the front des2 to reach an optimum leel
of sta% e@ciency and guest serice. )t Aresent, the hotel has 0e cler2s on duty, each with a
Question6
Q16 Determine the aerage amount of time that a guest spends chec2ing in. How would this change under each of the stated
options?
Q26 $hich option do you recommend?
")8E 8;4DF /2
7n an airline hanger, Het/engines arrie at a rate of 2 per wee2. ) Het engine costs nearly 3s. 1 crore.
;here are != aircraft, each with # engines. $hen an engine brea2s down, it is sent for reconditioning, and the engine is
immediately replaced by one from the spare enginesI ban2 of the reconditioned engines. 7f mean rate of reconditioning is !
engines per wee2, what should be the optimum number of spare engines to be 2ept? Dote that the cost of unaailability of a
plane, if it is grounded, is 3s. 2& la2h per wee2
<peration 3esearch
PART $ A
Q1. 8tate the di%erent types of models used in operation research? Explain brieEy the general
method for soling these <.3 models?
Q2. "ustomer arries at sales counter by a poison process with a mean rate of 2= per hr. ;he time re'uired to sere a
customer has an exponential distribution with a mean of 1== seconds. 5ind the aerage waiting R 'ueue length of customer.
Q!. <btain the optimal strategy for both persons R the alue of game6
C1 C2
)1 1 /!
)2 ! &
)! /1 ?
)# # 1
)& 2 2
)? /& =
Q#. Arepare networ2, actiity time estimates, determine the expected proHect completion time R
ariance.
)ctiity
;ime estimates ,days.
to ;m tp
1/2 & J 1>
1/! > 1= 1
2/! ! & >
2/# 1 ! &
!/# # ? J
!/& ! ! !
#/& ! # &
&. $hat is 'ueuing theory? Discuss the serice mechanism in 'ueuing theory.
PART $ B
Q1. Determine a se'uence for the & Hobs that will minimi1e the elapsed time.
Lob 1 2 !
) & 1 G
C 2 ? >
Q2. $hat is meant by optimality test in a transportation problem? How would you determine
whether a gien transportation solution is optimal or not?
Q!. <3 adocates a system approach and its procedure is concerned with optimi1ation. Discuss.
Q#. Discuss the importance and applications of AE3; and "A+ in proHect planning and control.
Q&. $rite short notes on n/ Lohnson:s algorithm for n Hobs m machines
PART A C
Q1. 8ole the following transportation problem by *)+6
0 ; 1 S/--l*
0 & 1 > 1=
; ? # ? J=
1 ! 2 & 1&
De"an( >= 2= &=
Q2. $rite short notes on 6
a. 5ailures in replacement theory.
b. Decision tree analysis.
Q!. ;he maintenance cost R resale alue per year of machine whose purchase price is 3s >=== is gien below6
Fr 1 2 ! #
+aintenance cost G== 12== 1?== 21==
3esale alue #=== 2=== 12== ?==
$hen should the machine be replaced?
Q#. 8pecify the characteristics of +M+M1 'ueue model.
Q&. Discuss the following terms in game theory6 8addle pointS Aure strategyS ;wo person 1ero sum gameS Arinciple of
dominance.
CASE STUDY $ I
) 0rm manufactures three products ),C," the pro0ts are 38 !, 3s 2, R 3s #respectiely. ;he 0rm has two machines +1R +2
and below gien is the re'uired processing time in minutes for each machine on each product
+achines +1 R +2 hae 2=== R 2&== machine minutes respectiely. ;he 0rm must manufacture 1== ):s, 2== C:s R &= ":s,
but not more than 1&= ):s. 8et up an -AA to maximi1e pro0ts.
CASE STUDY
) fruit endor purchases fruits for 3s ! a box and sells for 3s J a box. ;he high mar2up reEects the perish ability of the fruit
and the great ris2 of stoc2ing it., the product has no alue after the 0rst day it is o%ered for sale. ;he endor faces the
problem of how many boxes to order for tomorrow:s business. ) G= day obseration of the past sales gies the following
information.
Determine the number of boxes he should order to maximi1e its pro0t. )lso 0nd the expected monetary alue and regret
table.
AroHect +anagement
A)3; / )
Q1. $hat are the pitfalls of an ill/conceied proHect for a 0rm, an economy and a society? How can one aoid or minimi1e the
chances of proHect failure from the perspectie of the 0rm, the economy and the society?
Q2. 7magine a large company with multiple products, a few locations and many mar2ets. 7f you hae to select three
important strategic thrust areas for this 0rm, what would those three be, assuming normal mar2et conditions? How would you
expect diisions to come up with the proHect proposal that is acceptable for you?
Q!. 7n the study of indicators, why are only the studies of lead indicators useful, when some ariables may change either
concurrently or with lag of time?
Q#. Do you thin2 that A") can be done without adHustment for inEation? (ie reasons for your answer.
Q&. $hy should a state goernment or the "entral (oernment o%er land at concessional rates and other incenties for
setting up priate for/pro0t academic institutions? Explain giing the economic bene0ts of academic institute proHect. Do you
thin2 that along with o%ering incenties, imposition of some regulation is also essential? $hy or why not?
A)3; / C
Q1. 7f you are heading a strategy group in a large global company that manufactures and sells steel products, what type of a
formal system would you li2e to build to encourage generation of good proHect ideas?
Q2. Describe the situation in which using weighted aerage cost of capital as a cut/o% rate is Husti0ed. Dame at least one
type of proHect in which you expect that the situation you described would exist.
Q!. IE* rule and "* rule can proide a broad guideline only for the selection of mutually/exclusie proHects, but one should
not entirely depend on them.I Do you support this statement? $hy or why not?
Q#. Do you agree that the main goals of proHect reiew are to ta2e a fresh loo2 at the iability of the proHect and to ac'uire
learning alues from mista2es?
Q&. Do you thin2 that inEation adHustment would ma2e a A") more e%ectie? $hy or why not? How is inEation adHustment
done in the data when conducting a A")?
A)3; / "
Q1. 7n some situations, a proHect with 733 greater than the cut/o% rate must be reHected on 0nancial grounds. Describe such
situations.
Q2. Describe three mutually/exclusie situations in which di%erent discounted cash Eow techni'ues are li2ely to gie di%erent
ran2ings of proHects. 7n such situations, which ealuation techni'ue would you recommend? $hy?
Q!. Despite seeral limitations, why is sensitiity analysis still ery useful in proHect ris2 management? $ould you
recommend the use of any other method,s. of ris2 management along with sensitiity analysis? $hat would be those and
why?
Q#. Execution of proHect means implementing detailed proHect report without any modi0cations? Do you agree?
Q&. $hy would a lender loo2 at the times/interest/earned ratio and debt/serice/coerage ratio for ealuating the 0nancial
strength of a proposed proHect?
")8E 8;4DF / 1
;he releant data of actiities of a small proHect is gien below6
)ctiityAreceeding )ctiities Duration ,days. Dormal "ash "ost ,3s. Dormal "ash
) / > & &== G==
C ) # 2 #== ?==
" ) & & &== &==
D ) ? # J== 1===
E C," > # >== 1===
5 ",D & 2 J== 1#==
( E,5 ? # J== 1?==
,a. Determine the normal duration and normal cost of the proHect. Determine the critical path.
,b. Enumerate the rules of crashing the networ2.
,c. "rash the proHect to 21 days and determine the crashed cost and path. Determine the networ2 after eery step of
crashing.
,d. $hat is the percentage increase in cost to complete the proHect in 21 days?
")8E 8;4DF / 2
HondaIs +ar2eting 8trategies in 7ndia
Questions6
,i. Examine and analyse the mar2eting mix of Honda +otors.
,ii. "ompare and contrast the mar2eting strategy of Honda with other leading players in the 7ndian two/wheeler industry
including CaHaH )uto and Hero Honda +otors.
8ales and distribution management
A)3; / )
Q1. 7n what ways should a sales representatie function as a mar2eting manager? $hat should be the responsibilities of the
professional sales representatie to the customer? 7s personal selling an e%ectie means of sales promotion?
Q2. "ompare and contrast the wor2load and the incremental productiity approaches for determining the optimal si1e of a
sales force. $hich do you thin2 is better? $hy?
Q!. $hat steps are inoled in the selection process of sales personnel? $hy is it important to hae a well/planned selection
process? $hat are the basic tests that can be used in the selection process with the purpose of each test?
Q#. O(ood sales people are born not madeO. Do you agree or disagree? Do you thin2 sales training programmes will become
more or less important in future? $hy ? Discuss the 0e basic elements that all initials sales training programmes must coer.
Q&. How can actiities of the sales manager such as planning, recruiting and selecting a%ect sales force performance? 7s it
possible for a salesperson to perform well when he or she is di%erent in only one of their approaches of their internal
inEuences i.e. motiation, attitude and s2ill leel? $hy or why not?
A)3; / C
Q1. $hy is it necessary to establish sales territories that are e'ual? 7s it important to match the right sales person with the
right territory? $hy are goals necessary for both the sales person and sales manager?
Q2. "an you establish a 'uota without a sales forecast? ) sales budget? )n estimate of the territoryIs potential? Explain three
basic procedures for setting sales olume 'uotes.
Q!. Do you beliee that most salesperson can be e%ectiely IsteeredI by 0nancial compensation? Explain. $hat compensation
mix do you thin2 is best for large factory machines? $hat are the essential criteria for designing and implementing a sound
bonus incentie programme?
Q#. O$e will eer deelop accurate standard costs for mar2eting actiitiesO. Explain. $hat is a good 8+78? How does it wor2?
$hat are the maHor components of an 8+78?
Q&. )re middlemen necessary in a mar2eting channel? $hy or why not? How do channels adHust 'uantity and assortment
discrepancies? Explain whether the shorter channels more e%ectie than the larger channels?
A)3; / "
Q1. $hat is the importance of channel structure in ma2ing managerial decisions? $hy single transaction and conentional
channel arrangements are important channel design alternaties. ?
Q2. Describe intensie, selectie and exclusie distribution and gie examples ta2ing speci0c 0rms. $hat is the di%erence
between exclusie territorial arrangements and exclusie dealing?
Q!. How does a productIs life cycle stage impact its distribution channel structure? ;o support your conclusions, gie
examples of products in each stage. Describe the di%erences between manufacturerIs push strategies and pull strategies.
Q#. $hy is truc2ing often referred to as the bac2bone of the nationIs transportation system? Explain the di%erence between
speed of serice and consistency of serice. $hy do most logistics managers feel that consistency of serice is more
important than speed of serice?
Q&. How would you suggest that the e%ectieness of distribution be assessed from a macro perspectie? 5or example, can
mar2et decentrali1ation and product ariety be measured.
")8E 8;4DF/1
84*7DH)I8 7D"ED;7*E A-)D
8uidha Home )ppliances "ompany pays its sales people well. ;hey are on expense account. ;heir promotional prospects are
bright. ;hey get an opportunity to trael to exotic places as a reward for their serice. +any sales people draw 0e 0gure
salaries.
Question
"an you thin2 of some more incenties for 8uidhaIs sales people ?
")8E 8;4DF/2
$ill )dded "hannels Aump 4p (<<D FE)3I8 8ales?
(oodyear ;ire and 3ubber "o. and its dealers had a srious problem. ;he long/standing relationship between (oodyear and its
dealers was not in tune with the desires of much of the tire/buying mar2et. Een 8tanley (ault, (oodyearIs chairman since
mid/1GG1, recogni1ed that his company was Onot sering the mar2et with what the customer wanted.O
Question
)ll factors considered, is (oodyearIs agreement with 8ears a sound distribution strategy?
$eb ;echnology
A)3; / )
Q1. ) watch company want to display & di%erent models of watches. "reate a web page which includes & di%erent layers for
all the watch models. Eery layer will contain standard text li2e6 7mage of watch, company name, description, price. ;here are
& hyperlin2s on bottom of the page representing name of all models. )s user mouse moes oer the hyperlin2, a particular
layer associated with that lin2 should appear, otherwise all layers must remain inisible.
Q2. $hat is the di%erence in "lient side and 8erer side languages? $hy the forms alidations in a H;+- page is done using
client side language li2e Laa8cript instead of serer side language.
Q!. ) Hob placement company hosted a web site for online submission of resumes by arious candidates. "reate a web page
for resume submission using forms and arious H;+- components. ;he 0elds in form may include6 Dame, )ddress, age,
email, phone, mobile, 'uali0cation details, preious experience details, etc. $rite client side script for the web page using
Laa8cript for implementing arious 0eld leel alidations.
Q#. $hat is (lobal.asa 0le. $hy )pplication and session ariables declared in (lobal.asa 0le.
Q&. 4sing 8end +ail "omponent ,<r any other +ail "omponent., create a web page to send mails. ;he
re'uirement is to hae arious mail features li2e, "", C"", +ail 8ubHect, +ail from, etc.
A)3;/ C
Q1. Explain T+-. How T+- can be used in place of any database management system.
Q2. $rite a short note on following6
,a. Document ;ype De0nition ,D;D..
,b. T8- ,Extensie style sheet language..
,c. Damespaces.
Q!. ) scientist want to implement tags ,using T+-. of following format to create web page which helps in representing
"hemistry periodic table for arious elements6
WElement atomic number P O O Y
WDameY 8odiumWMDameY
W"haracteristicsY 8olid, -ow melting pointZ.. WM"haracteristicsY
W)tomic $eightY WM)tomic $eightY
WMElementY
$rite document type de0nition for the aboe mentioned tags using T+-.
Q#. Explain following by ta2ing suitable examples6
,a. T8-;.
,b. T+- 8chema.
,c. TQuery.
,d. T-7n2.
Q&. )n educational institute want to implement online result system. ;he student can feed its rollno and course on the web
site to see it mar2s details in order of arious subHects. +ore eer administrator of the web site can edit and add mar2s
through web interface of the site. $rite the application page using )8A and T+- in bac2end to implement the aboe
mentioned functions. De0ne suitable D;D for the aboe data storage design.
A)3; / "
Q1. Explain WimgY /// WMimgY tag.
Q2. Di%erentiate between "lient side and serer side scripting.
Q!. Explain arious di%erent types of -ists in H;+-.
Q#. $hat is web serer and name any three web serers?
Q&. Explain how to use W Q QY delimiter.
")8E 8;4DF/1
"reate an online discussion group for a class, with a limited participation to registered users. )dd a registration page using
the registration template to allow users to add themseles to the discussion group. ;he registered user can post message on
discussion board, can answer the already posted 'uestions, send email, etc. Explain process, steps R "odes
")8E 8;4DF/2
) big manufacturing house is facing di@culty in implementing distributed database system for its E3A application. ;hey
decided to integrate all departments in all the manufacturing units situated in di%erent countries by hosting a dedicated web
site with dedicated database serer. ;o start with they decided to put sales and distribution department online. ;he user of
the web site can perform operations such as6 )ddM Edit sales order, addMedit customer information, addMedit details of
distribution centre, chec2 accounts receiable of customer, chec2 ware house status, implement sales transaction from
warehouse to customerMDistributor, etc. Aurpose the detailed design and implementation of the web application 2eeping in
mind following platform6 $indows D; 8erer, 778, )8A, 8Q- 8erer, Laa8cript.
Laa Arogramming
A)3;/ )
Q1. De0ne each of the following terms6 single inheritance, multiple inheritance, interface, superclass and subclass.
Q2. Discuss why casting a superclass reference to a subclass reference is potentially dangerous multiple inheritance? $hat
feature of Laa helps reali1e the bene0ts of multiple inheritance?
Q!. Distinguish between non/abstract methods and abstract methods.
Q#. $rite a recursie method power ,base, exponent. that when ino2ed returns base exponent
Q&. 8election sort searches an array for the smallest element in the array. ;hen, the smallest element is swapped with the
0rst element of the array. ;he process is repeated for the subarray beginning with the second element of the array. Each pass
of the array results in one element being placed in its proper location. ;his sort has a performance comparably to the bubble
sort/for an array n elements, n/1 passes must be made, and for each subarray, n/1 comparisons must be made to 0nd the
smallest alue. $hen the subarray being processed contains one element, the array is sorted. $rite a recursie method
selection 8ort to perform this algorithm.
A)3;/ C
Q16 "reate a Data class with the following capabilities6
,a. <utput the date in multiple formats such as
++MDDMFF
Lune 1#,2==G
DDD FFFF
,b. 4se oerload constructors to create Date obHects initiali1ed with dates of the formats in part,a.
Q2. "reate class 8aing)ccount. 4se a static class ariable to store the annual interest 3ate for each of the saers. Each
obHect of the class contains a priate instance ariable saingsCalance indicating the amount the saer currently has on
deposit. Aroide method "alculate+onthly7nterest to calculate the monthly interest by multiplying the balance by annual
interest 3ate diided by 12S this interest should be added to saingCalance. Aroide a static method modify7nterest3ate that
sets the annual interest 3ate to a new alue. $rite a drier program to test class 8aings)ccountobHect, saer1 and saer2,
with balance of [2===.== and [!===.==, respectiely. 8et annual interest 3ate to #Q, then calculate the monthly interest and
print the new balances for each of the saers. ;hen set the annual interest 3ate to &Q and calculate the next monthIs interest
and print the new balances for each of the saers.
Q!. Explain the adantage of obHect oriented model oer traditional programming model.
Q#. De0ne each of the following terms6 single inheritance, multiple inheritance, interface, superclass and subclass.
Q&. Discuss why casting a superclass reference to a subclass reference is potentially dangerous multiple inheritance? $hat
feature of Laa helps reali1e the bene0ts of multiple inheritance?
A)3;/ "
Q1. Distinguish between non/abstract methods and abstract methods.
Q2. a. $hat is Aac2age.
Q2. b. Explain "lient 8erer.
Q!. a. $hat is -3-?
Q!. b. $hy has Laa gained international acceptance.
Q#. a. Explain Laa )A7.
Q#. b. Explain 3+7 with suitable example.
Q&. a. $hat is pac2age and how it is useful in programming?
Q&. b. "lass is the heart of Eery Laa applet, "omment.
")8E 8;4DF / 1
) spelling "hec2er6 +any popular word processing software pac2ages hae built in spell chec2ers.
1. Fou are as2ed to deelop your own spell/chec2er utility. $e ma2e suggestions to help get you started. Fou should then
consider adding more capabilities. 4se a computeri1ed dictionary ,if you hae access to one. as a source of words.
")8E 8;4DF / 2
$hy do we type so many words with incorrect spelling? 7n some cases, it is because we simply do not 2now the correct
spelling, so we ma2e a Obest guest.O 7n some case, it is because we transpose two letters ,e.g., OdefualtO instead of OdefaultO..
8ometimes we double/type a letter accidentally ,e.g., OhanndyO instead of OhandyO.. 8ometimes we type a nearby 2ey instead
of the one we intended ,e.g., ObiryhdayO instead of ObirthdayO.. )nd so on.
Design and implement a spell/chec2er applet in Laa. Four program should maintain an array word-ist of strings. Enable the
user to enter these strings. <nce you hae these capabilities, you can obtain the words for the spell chec2er from a
computeri1ed dictionary stored in a 0le.
Four program should as2 a user to enter a word. ;he program should then loo2 up that word in the word-ist array. 7f the word
is present in the array, your program should print I$ord is spelled correctly.O
7f the word is not present in the array, your program should print Iword is not spelled correctly.O ;hen your program should try
to locate other words in word-ist that might be the word the user intended to type. 5or example, you can try all possible
single transpositions of adHacent letters to discoer that the word OdefaultO is a direct match to a word in word-ist <f course,
this implies that your program will chec2 all other single transpositions such as Oedfault,O Odfeault,O Odefault,O Odeafult,O and
Odefualt.O $hen you 0nd a new word that matches one in word-ist, print that word in a message such as, IDid you mean
Odefault?O. O
2. 7mplement other tests such as replacing each double letter with a single letter and any other test you can deelop to
improe the alue of your spell chec2er.
Data Case +anagement 8ystem
A)3;/ )
Q1. "lassify arious database models used in database programming. Explain E3 model in detail.
Q2. Explain how arious normali1ation rules helps in remoing redundancy from a database design. Di%erentiate between !rd
and C"D5 rules.
Q!. How the implementation and design of obHect oriented database systems is di%erent from non obHect oriented database
systems.
Q#. Explain how data retrieal can be improed using ;able 7ndexes and ;able partitioning.
Q&. Dame and explain arious Database schema obHect.
A)3;/ C
Q1. How the problems of transaction failures can be chec2ed using 3edo -og 0les? )lso explain the signi0cance of "ommit
and 3ollbac2 statements.
Q2. Explain how the architecture of Distributed database management system is di%erent from client serer architecture.
Q!. $hat do you understand by <racle 7nstance? Explain oracle memory structure in reference to all processes in <racle
instance.
Q#. Explain <racle database schema in reference to Ahysical and -ogical layer. )lso explain relationship between tablespaces
and data 0les.
Q&. Explain the role of <racle Enterprise +anager in con0guring and managing <racle database.
A)3; / "
Q1. $hat is the role of init.ora 0le in <racle database? Explain arious parameters in init.ora 0le.
Q2. $hat is the role of database triggers? Explain arious di%erent types of triggers including instead of triggers.
Q!. Explain the role of 8F8 and 8F8;E+ 4ser 7D in <racle database. $hat all priileges are gien to new user created in
<racle. (ie supporting 8Q- command.
Q#. Explain <racle database schema in reference to Ahysical and -ogical layer. )lso explain relationship between tablespaces
and data 0les.
Q&. Explain the role of <racle Enterprise +anager in con0guring and managing <racle database.
")8E 8;4DF/1
)[1== million chain of general stores is struggling to implement information system. Due to lac2 of proper information
system, the store management is unable to maintain the daily records of customers, products sold, and there is a total
confusion on reports li2e demand and supply of products in arious retail outlets, etc leading to a poor supply chain
management. ;he basic re'uirement of the information system is to manage data for customers, products, demand and
supply records in particular retail outlets, 'uantity supplied and aailable, payments made by customers, etc. ;hat is to
deelop a small supply chain management system.
Question
1. 8uggest the database design for aboe system with E3 model using 4+- notations.
")8E 8;4DF/2
) big manufacturing industry in consumer goods located in di%erent countries is facing huge loses due tomismanaged data.
Existing system is not capable enough to tac2le the integration of arious 2ey departments li2e6 stores, shop Eoor, plant
maintenance, manufacturing, 'uality, sales and distribution, etc. <ne department is not in a position to 2now the status of
process and items aailable in other. E.g. sales department while bidding for the orders, can not calculate the existing
capacity, product balance in warehouse, etc. +anagement want to integrate at least purchase, manufacturing and sales
department of the organi1ation to start with.
Questions
1. Aurpose process Eow of purchase, manufacturing and sales departments.
CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM /
NIPM
SMU / SYMBIOSIS / XAVIER / NIRM /
PSBM / NSBM / ISM / IGNOU / IICT / ISBS
/ LPU / ISM&RC / LPU / NMIMS / ISBS /
MANIPAL GARUDA / HIMALAYA / IMT /
SMU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - DBM – DBA - PGDM
www.mbacases!"#a$swe%s.c&m
www.cases!"#s&'!(&$.($
www.cases!"#a$swe%s.($
www.)!es(&$a$swe%s.($
www.&$'($e*%&+ec%e*&%.c&m
a%a,($".ba$a-a%./ma('.c&m
ARA0IND
12213455667 - 12217898776
+ar2eting +anagement
A)3; /)
Q1. $hat are the characteristics of a customer/centric organi1ation?
Q2. $rite a note on the signi0cance of an e%ectie mar2eting mix. How can it be achieed?
Q!. ;he economic enironment can a%ect patterns of demand and supply. $hat are the maHor economic indicators? How can
a company monitor them oer time?
Q#. $hat is the purpose of customer relationship management? How can implementation of "3+ be pro0table for companies
as well as customers?
Q&. Explain the purpose of segment.
A)3; /C
Q1. How can successful positioning be ensured? $hat is meant by repositioning?
Q2. ) product goes through de0nite life stages Hust li2e liing organisms. Describe the stages in a productIs life cycle with a
focus on the strategies at the arious stages.
Q!. $rite a note on the information re'uired to prepare a sales forecast. Explain the 'ualitatie and 'uantitatie methods of
forecasting.
Q#. Experimentation is crucial in the innoation process. "omment.
Q&. $hat are the actiities inoled in channel strategy decisions?
A)3; /"
Q16 How is the e%ectieness of adertising ealuated? Explain how adertising results can be improed.
Q26 $hat is public relations? Explain its relationship with publicity.
Q!. $hat do sponsors gain from sponsorship?
Q#. Dew entrants raise the leel of competition in an industry. How can this be chec2ed?
Q&6 $hat is the main focus of the core strategy? Describe the elements that comprise the core strategy.
")8E 8;4DF/16
8A<D8<38H7A )DD ;HE +)3KE;7D( +7T
Q1. 7dentify the target mar2et of 5ord. "ritically ealuate the impact of the mar2eting mix elements on the target mar2et.
Q26 Highlight the adantages and disadantages of sponsoring a cric2et match, in the 7ndian context.
")8E 8;4DF/26
D7KE6 34DD7D( <*E3 ;HE "<+AE;7;7<D
Q16 7dentify Di2eIs mar2ets and Di2eIs positioning in these mar2ets.
Q26 Describe the "ompanyIs global soccer mar2eting mix.
Q!6 $hat mar2eting recommendations would you ma2e to help Di2e achiee its 'uest for global soccer dominance? How
serious is the threat of a 0rm li2e *ans? 7s Di2e li2ely to be successful in global soccer?
+ar2eting +anagement
PART $ A
Q1. $hat do you understand by mar2eting concept? Distinguish between mar2eting concept and production concept ?
Q2. $hat are the components of country analysis. $hy is country analysis considered a ital diagnostic tool by companies
going global.
Q!. How does research improe decision ma2ing in mar2eting. $hat are the types of mar2eting research methods?
Q#. How can companies emotionally connect with its customers? (ie some examples to show the emotional connect
between companies and customers.
Q&. $hich ariables are used to segment organi1ational mar2ets?
PART A B
Q1. +ar2eting mix is the most ersatile tool to create the desired positioning. Explain.
Q2. (ie the classi0cation of consumer products.
Q!. $hat are new generation products? 7s it possible for technology based companies to ignore new generation products for
long?
Q#. <utline the factors that inEuence pricing decisions.
Q&. Explain the arious types of retail formats. Does the emergence of +odern ;rade ,+;. pose a serious threat to the
existance of ;raditional retail ?
THIRD SET OB ASSIGNMENTS A##ign"en%AIII 9 2 Mar+#
PART $ C
Q1. $hat is the basic purpose of sales promotion ? How can a new sales promotion scheme be tested?
Q2. -ist down the arious methods of establishing the adertising expenditure. $hy does U percentage of sales methodV
continue to be a popular method for setting adertising budget?
Q!. +ost companies seem to be allocating more funds to non/media adertising. "omment on this trend.
Q#. -ist the selling s2ills eery aspiring salesperson should learn.
Q&. 4nder what conditions U Hold <bHectieV the best form of competeie mar2eting strategy.
CASE STUDY $ I
Prin% Me(ia /n(er #eri!/# %'rea%
Cennett , "oleman R "o. -td., better 2nown as the publisher of English daily ;he ;imes of 7ndia, is 7ndiaIs largest media
group. Cennett, "oleman R "o. -td. is the Eagship company of ;he ;imes (roup.
./e#%i!n#
1. How serious is the threat to reenues of print media by online media in 7ndia?
2. How can newspaper groups apply the principles of "3+ to bind more with their customers i.e. clients who contribute by
way of adertising reenue?
!. Cennett, "oleman and "o, the foremost media group, showed the way to the newspaper industry on how to thwart this
challenge from online media? +r. *ineet Lain decided to implement the new sales raining program to upgrade the s2ills of his
sales and mar2eting team. $hat should be the obHecties and the structure of this training program?
CASE STUDY $ II
Re7a"- %'e Sale# !rganiCa%i!n $ A"erian MNC
) 4.8. owned manufacturing company operating globally with #&,=== employees. ;hey supply a wide range of customers in a
ast range of mar2ets including the automotie, aeronautical, and manufacturing sectors. ;he company loo2s to reamp its
sales organi1ation structure as the "E< feels the present product based structure is not in line with the new mar2et realities
facing the company.
./e#%i!n#@
1. "ritically examine the account management approach to handle the 2ey customers.
2. <utline the di%erence in selling process to meet up with the re'uirements of 2ey accounts and those that of distributor
networ2
!. $hat are the challenges of reamping the functioning of sales teams in global organi1ations?
7ndian 5inancial 8erice
A)3; / )
Q1. Examine the role that 0nancial systems play in furthering economic deelopment, with special reference to the 7ndian
context.
Q2. $hat functions do 0nancial systems perform?
Q!. $hat are the general obligations and responsibilities of merchant ban2ers? $hat serices do they render?
Q#. CrieEy discuss the arious parties inoled in the new issues mar2et.
Q&. Explain the di%erent methods by which shares can be issued in the new issues mar2et.
A)3; / C
Q1. Di%erentiate between mergers, amalgamations and ac'uisitions. )nalyse the managerial moties behind mergers and
ac'uisitions.
Q2. Explain the following models of aluation of target with examples6
,i. Earnings based aluation model
,ii. )sset based aluation model
,iii. Discounted cash Eow model
Q!. Explain loan syndication.
Q#. $hat are deriatie instruments? Explain the di%erent 0nancial deriatie instruments.
Q&. )nalyse the role played by 0nancial instruments in the money mar2et.
A)3; / "
Q1. Discuss the regulations that goern the enture capital industry in 7ndia.
Q2. ;race the deelopment of the mutual funds industry in 7ndia.
Q!. Explain the categories into which mutual funds are diided.
Q#. $hat are 0nancial leases? Explain the di%erent types of 0nancial leases.
Q&. ;*8 -imited ta2es a truc2 on lease on =1/=1/2=== from X -easing -imited.
5air alue of the asset 3s &, ==,===M/
3esidual alue Dil / )fter & years
-ease rentals 3s 1, !J,>==M/ for & years payable at the end of each year.
8how how the transaction is to be recorded in the boo2s of ;*8 "ompany -imited for the 0rst two years. )lso show the pro0t
and loss account and balance sheet for these two years.
")8E 8;4DF /1
TFX -td is considering ac'uiring an additional computer to supplement its time/share computer serices to its clients. 7t has
two options6
a. ;o purchase the computer for 3s 22,==,===
b. ;o lease the computer for ! years from a leasing company for 3s &,==,=== as annual lease rent plus 1= per cent of gross
time/share serice reenue. ;he agreement also re'uires an additional payment of 3s ?,==,=== at the end of the third year.
-ease rents are payable at the end and the computer reerts to the lessor after the contract period.
;he company estimates that the computer under reiew now will be worth 3s 1= la2h at the end of the third year. 5orecast
reenues are6
Fear 3s
1 22,&=,===
2 2&,==,===
! 2>,&=,===
)nnual operating costs ,excluding depreciationM lease rent of computers. are estimated at 3s G,==,=== with an additional 3s
1,==,=== for start/up and training costs at the beginning of the 0rst year. ;hese costs are to be borne by the lessee. TFX -td
borrows funds at 1? per cent interest to 0nance the ac'uisition of the computerS repayments are to be made according to the
following schedule6
Fear end Arincipal ,3s. 7nterest ,3s. ;otal ,3s.
1 &,==,=== !,&2,=== J,&2,===
2 J,&=,=== 2,>2,=== 11,22,===
! J,&=,=== 1,!?,=== G,J?,===
;he company uses the straight/line method to depreciate its assets and pays &= per cent tax on its income.
Question
;he management of TFX -td approaches you, as a 0nance manager, for adice. $hich alternatie would you recommend and
why?
N!%e@ Aresent alue factor at J per cent and 1? per cent rate of discount6
Fear J per cent 1? per cent
1 =.G2? =.J?2
2 =.J>& =.>#!
! =.>G# =.?#1
")8E 8;4DF / 2
East "o. -td is studying the possible ac'uisition of 5ost "o. -td by way of a merger. ;he following data are aailable in respect
of the companies6
Aarticulars East "o. -td 5ost "o. -td
Earning after tax ,3s. 2,==,=== ?=,===
Dumber of e'uity shares #=,=== 1=,===
+ar2et alue per share ,3s. 1& 12
Questions
a. 7f the merger goes through by exchange of e'uity shares and the exchange ratio is based on the current mar2et price, what
is the new earning per share for East "o. -td?
b. 5ost "o. -td wants to be sure that the earnings aailable to its shareholders will not be diminished by the merger. $hat
should the exchange ratio be in that case?
"apital +ar2et and 8EC7 3egulations
A)3;/ )
1. -ist the components of capital mar2et. How is call money mar2et di%erent from money mar2et?
2. Describe the structure, scope of operation and obHectie of setting up of 8EC7.
!. -ist at least four important reforms introduced by 8EC7.
#. Describe the role of merchant ban2ers in issue management to watch inestorIs interests as prescribed by 8EC7.
&. $hat are the eligibility re'uirements to set up merchant ban2ing business?
A)3;/ C
1. How does 8EC7 exercise control oer defaulting merchant ban2ers?
2. $hat is meant by 0rm allotment of shares? How is promoterIs contribution regulated?
!. Describe the re'uirements for boo2 building in >&Q scheme.
#. Describe the post issue obligations of merchant ban2ers.
&. (ie salient features of guidelines on bonus issue.
A)3; / "
1. Describe eligibility and registration norms for credit rating companies.
2. -ist disclosure norms related to listing as prescribed by stoc2 exchange and 8EC7.
!. -ist a gist of guidelines on charging premium on securities in an issue.
#. How do 8EC7 guidelines assist to put a curb on insider trading?
&. Describe proisions related to publication of an adertisement in hostile ta2eoer bid.
A)3;/ D
1. How is D)* of mutual funds to be computed?
2. Highlight 8EC7 re'uirements on inestment of securities by mutual funds.
!. How should mutual funds alue unlisted securities?
#. Describe guidelines on role of trustees in a mutual fund.
&. How is functioning of )sset +anagement "ompany regulated?
8H<3; )D8$E3 Q4E8;7<D8
1. Describe the relationship between primary and secondary mar2et in securities.
2. -ist at least 0e types of securities with salient features of each of them.
!. Describe the methods by which new issue of securities may be placed.
#. $hat is meant by corporati1ation of stoc2 exchanges? Darrate 8EC7Is role in this process.
&. Describe any 0e important clauses in listing agreement.
?. $hat is the schedule of fees payable by a merchant ban2er?
>. 4nder which circumstances registration of merchant ban2er may be suspended or cancelled by 8EC7?
J. -ist and describe role of each of the intermediaries inoled in issue of securities.
G. $hat is meant by price sensitie information, connected person and deemed to be connected person?
1=. $hat is meant by di%erential pricing of securities? How far is it permissible?
11. Di%erentiate between deemed prospectus and abridged prospectus.
12. Describe the terms and conditions of registration of mutual funds.
1!. -ist the eligibility conditions for appointment as trustees of a mutual fund.
1#. Describe the restrictions on inestments and borrowings of mutual funds.
1&. Describe the bene0ts and disadantages of credit rating.
1?. -ist 8EC7 regulations on rating process to be followed by credit rating companies.
1>. Describe 8EC7 guidelines on buybac2 of shares through boo2 building.
1J. Aroide a gist of guidelines on promotersI contribution in an issue.
1G. How is o%er price to be determined in ac'uisition?
2=. Describe the obligations of a merchant ban2er in ac'uisition as prescribed by 8EC7.
")8E 8;4DF/1
8ebi has announced a series of measures to encourage retail participation in the primary mar2et. ;he principle of these
changes seems to be that greater participation of retail inestors in the primary mar2et is possible only when they hae a
reasonable chance of ma2ing gains, certainly not the case earlier.
Question6
1. How is participation of retail inestors ensured in boo2 building issue process?
2. $hat is meant by due diligence of lead manager in an issue?
!. $hat is the role of merchant ban2er to ensure that wilful default by promoters is minimal?
#. -ist the possible penalties imposed by 8EC7 on defaulters.
")8E 8;4DF/2
8ecurities and Exchange Coard of 7ndia ,8EC7. was established to regulate and deelop capital mar2et. 8EC7 regulates the
wor2ing of stoc2 exchanges and intermediaries such as stoc2 bro2ers and merchant ban2ers, accords approal for mutual
funds, and registers 5oreign 7nstitutional 7nestors who wish to trade in 7ndian securities.
Questions
1. $hat is the bac2ground and main obHectie of establishing 8EC7?
2. How does 8EC7 regulate business in stoc2 exchanges?
!. $hat are the possible penalties 8EC7 can impose for iolation of its regulations?
#. -ist the rationale for at least four of the maHor reforms introduced by 8EC7.
Dot Det Arogramming
A)3; / )
1. ,a.$hat is common language 3untime and how it is di%erent from common type system.
,b. Explain the di%erence between ";8 "lass ;ypes and ";8 7nterface ;ypes.
2. ,a. $hat is 7-Dasm.exe?
,b. +ention any 0e members of 8ystem )rray class.
!. ,a. Explain the di%erence between ";8 "lass ;ypes and ";8 7nterface ;ypes
,b. Explain the rule of 8ystem )rray Case "lass in Cusiness application.
#. ,a. $hat is 8erer Explorer?
,b. ,b. $hat is web serice ?
&. ,a. $hat is )8AT pages?
,b. $hat is )D<.DE;?
A)3;/ C
1. ,a. $hat are literals? Explain arious types of literals in "\.
,b. $rite a program to explain boxing and unboxing.
2. ,a. Explain conditional operators.
,b. How data type conersion is done in c\.
!. ,a. write a "\ program to show the following output.
1
1 2 1
1 2 ! 2 1
1 2 ! # ! 2 1
,b. generate the code to reerse the following number
!#&?>P>?&#!
#. ,a. Explain the main method.
,b. $rite a program for method oerloading.
&. ,a. De0ne the adantage of general exceptional handler.
,b. Explain the use of chec2ing operator in "\ application.
A)3; / "
1. ,a. Describe the function and use of Cinding+anagerCase obHect.
,b. De0ne complex data binding and explain how you use it with a data grid.
2. ,a. How can you allocate memory to arrays?
,b. How can you copy an array?
,c. $rite a program in "\ to sort the element of a linear array
!. ,a. Distinguish between ordinary class properties and methods and shared class properties and methods.
,b. Explain how you can use the debug obHect to display information in the output window.
1. ,a. Distinguish between radio button and chec2 box controls.
,b. Describe how you wor2 with the items in a combo box list or a list box.
&. Explain Ois/aO and Ohas aO relationship with the help of examples.
")8E 8;4DF/1
1. $rite a "\ program to generate a triangle with 0bonacci numbers ,series gien below. as elements of eery row. 5or
example, for m P &, the output should be
1
1 1
1 1 2
1 1 2 !
1 1 2 ! &.
(ien, 0bo,n. P 0bo ,n / 1. N 0bo ,n / 2., for n YP !
P 1 for nP 1, 2
")8E 8;4DF/2
2. $rite a program to calculate the telephone bill. Each time when the program is run, it should 0rst as2 for the program 0rst
as2 for the number of calls made and then print the amount payable as per the following rules6
/ 5irst 2== calls are free
/ Dext 1== calls ]3s. 1.J= per call
/ )nd the next calls ] 3s. 2.!= per call
Cusiness Ethics
A)3; / )
Q1. How is education a purposeful ethical actiity? "ompare the system of education in ancient 7ndia with the current system.
Has it changed? (ie reasons for your answer.
Q2. $hat are alues? $hat is its signi0cance in management?
Q!. )re you coninced about the need for business ethics? (ie reasons for your answer.
Q#. Explain the concept of ethical relatiism. 4se examples to support your answer.
Q&. $hat are the types of alues and how are they formed? 7s management by secularism more e%ectie and important than
management by spiritualism?
A)3; / C
Q1. 5rom the perspectie of the 0rm, ethics is closely associated with trust. "omment.
Q2. $hat is the responsibility of business towards society? $hy is social responsibility at a low pitch in 7ndia?
Q!. Explain the need for enironmental ethics. $hat are the principles of ecological sustainability?
Q#. $hat do you understand by professional misconduct? How is the concept of I'uality of wor2 lifeI comparable to human
resource deelopment?
Q&. $hat is meant by white collar crime? $rite a note on the modern concept of professional behaiour.
A)3; / "
Q1. Di%erentiate organi1ational climate from organi1ational culture.
Q2. 8tate the areas in human resource management where ethical problems may arise. $hat are the 'ualities essential in a
good personnel manager? Explain in the light of business ethics.
Q!. "an adertising do without deception? Discuss with a iew to an adertiserIs professional duty.
Q#. $hat is the role of competitie benchmar2ing in ;Q+? Explain why it is referred to as a restless approach?
Q&. Explain the philosophy of the Gita. 7s it right to say that ancient 7ndian philosophy was based entirely on austere
asceticism?
")8E 8;4DF / 1
Fou are the "E< of a corporation whose board has Hust decided to cut the diidend to the stoc2holders. ;his is a matter of
absolute con0dentiality, as it could hae maHor e%ects on your stoc2 prices if the information gets out before implementation
of the cut.
Questions6
1. $ould you tell him? $hat would you say?
2. 7f you tell him, could it a%ect your organi1ation?
!. Discuss the signi0cance of moral and ethical issues in this case.
")8E 8;4DF / 2
7;I8 <K, 8<D, E*E3F<DE D<E8 7;
$hen )lo2 was six years old, he was with his father when they were caught speeding. His father handed the o@cer a twenty/
rupee bill with his drierIs license. I7tIs <K son,I his father said as they droe o%. IEeryone does it.I
Questions6
1. Casic learning of ethics starts from home. Discuss the signi0cance of this statement based on the facts proided in the
case.
2. $hat 2ind of ethical training was essential for )lo2 from the ery beginning? How can you establish the relationship of
ethical training in contemporary business?
CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM /
NIPM
SMU / SYMBIOSIS / XAVIER / NIRM /
PSBM / NSBM / ISM / IGNOU / IICT / ISBS
/ LPU / ISM&RC / LPU / NMIMS / ISBS /
MANIPAL GARUDA / HIMALAYA / IMT /
SMU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - DBM – DBA - PGDM
www.mbacases!"#a$swe%s.c&m
www.cases!"#s&'!(&$.($
www.cases!"#a$swe%s.($
www.)!es(&$a$swe%s.($
www.&$'($e*%&+ec%e*&%.c&m
a%a,($".ba$a-a%./ma('.c&m
ARA0IND
12213455667 - 12217898776
C!n#/"er Be'a7i!r
A)3;/ )
Q16 Describe the inter/relationship between consumer behaiour as an academic discipline and the mar2eting concept.
Q26 $hat is the di%erence between primary and secondary research? 4nder what circumstance might the aailability of
secondary data ma2e primary research unnecessary? $hat are the adantages and limitations of secondary data?
Q!6 How are mar2et segmentation, targeting and positioning inter/related? 7llustrate how these three concepts can be used to
deelop a mar2eting strategy for a product of your choice.
Q#6 Discuss the ethical issues related to the statement Imar2eters donIt create needs, needs pre/exist mar2eters.I "an
mar2eting e%orts change consumers needs? $hy or why not? $hat are the adantages and disadantages of using +aslowIs
need hierarchy for segmentation and positioning applications?
Q&6 Describe the personality trait theory. (ie 0e examples of how personality traits can be used in consumer research.
A)3; / C
Q16 Discuss the di%erences between the absolute threshold and the di%erential threshold. $hich one is more important to
mar2eters? Explain your answer.
Q26 Describe in learning terms the conditions under which family branding is a good policy and those under which it is not.
$hy are both attitudinal and behaioural measures important in measuring brand loyalty.
Q!6 Cecause attitudes are learned predispositions to respond, why donIt mar2eters and consumer researchers Hust measures
purchase behaiour and forget attitudes? How situational factors are li2ely to inEuence the degree of consistency between
attitudes and behaiour?
Q#6 Discuss the e%ects of psychological noise on the communication process. $hat strategies can a mar2eters use to
oercome psychological noise? -ist the factors that a%ect the credibility of formal communications sources of product
information.
Q&6 )s a mar2eting consultants you hae been as2ed to ealuate a new promotional compaign for a large retail chain. ;he
compaign strategy is aimed at increasing group shopping. $hat recommendations would you ma2e?
A)3; / "
Q16 4nder what circumstances would you expect income to be a better prediction of consumer behaiour than a composite
measure of social class ,e.g. based on income, education, and occupation.? $hy would you expect the composite social/class
measure to be superior ?
Q26 Distinguish among beliefs alues and customs, 7llustrate how the clothing a person wears at di%erent times or for
di%erent occasions is inEuenced by customs. 7dentify the core alues most releant to the purchase and use of the
toothpaste?
Q!6 Discuss the importance of sub/cultural segmentation to mar2eters of food products. 7dentify, a food product for which the
mar2eting mix should be regionali1ed. Explain why and how the mar2eting mix should be aried across geographic areas of
7ndia.
Q#6 $hy is an opinion leader a more credible source of product information than an adertisement for the same product. )re
there any circumstances in which in0rmation from adertisement is li2ely to be more inEuential than word of mouth?
Q&6 De0ne extensie problem, limited problem soling and routini1es response behaiour what ate the di%erences among
three decision/ma2ing approaches? $hat type of decision process would you expect most consumes to follow in their 0rst
purchase of a new product or brand in a luxury car?
")8E 8;4DF/1
7tIs a $hirpool, from 8chorndorf
Questions
Q16 How do you thin2 most consumers would react if they 2new that the $hirpool front loading washing machine that they
were considering was made in (ermany?
Q26 Do you feel that there is really any di%erence, in a consumerIs mind, between a $hirpool washing machine and a Cosch
washing machine, if it is 2nown that they both were manufactured in (ermany?
")8E 8;4DF/2
(ie the 2id a cell phone
"ellular telephone proiders are now reali1ing that theyIe made a mista2e. 5or years, they assumed that many teens and
college students could not a%ord to subscribe to postpaid cellular serices, and so they pushed prepaid cellular to this group.
$rong^
Questions
Q16 "onsidering the teenage and college student mar2et segments, what other features can cellular telephone companies
o%er these groups oer the next 0e to ten years.
Q26 $hat role will innoators and opinion leaders play in this era of new cell phone enhancements?
Man/&a%/ring S%ra%eg*
Aart / )
Q1. $hat is meant by manufacturing strategies?
Q2. $hat is $orld "lass +anufacturing?
Q!. Explain 8chonbergerIs model of $orld "lass +anufacturing.
Q#. Explain DemingIs approach to ;otal Quality +anagement.
Q&. $hat is time based competition?
Aart / C
Q1. $hat is 5lexible +anufacturing?
Q2. $hat are lean production tools?
Q!. Explain the concept of 8+ED.
Q#. $hat is 8tatistical Quality "ontrol?
Q&. $hat is rapid prototyping?
Aart / "
Q1. How L7; support manufacturing strategies?
Q2. Enumerate arious manufacturing management tools.
Q!. $hat is the role of arious 7; tools in creating manufacturing strategy?
Q#. Explain arious manufacturing performance measurement system
Q&. Explain the concepts of Kanban, Ao2a yo2e, Cenchmar2ing R ;A+.
"ase 8tudy / 1
;he "alifornia/based company, started in 1GJ=, pioneered the deelopment of the &.2& inch hard dis2 dries that had been
the standard for personal computer manufacturers. Cy the mid/1GJ=s, 8eagate was the leading manufacturer of these dries,
with sales in excess of [>== million. Cy all accounts, its future loo2ed bright.
Q1. Enumerate the causes of 8eagate becoming a second/tier supplier in the new portable computer mar2et.
Q2. $hat proactie manufacturing strategy could hae arrested 8eagateIs downfall?
"ase 8tudy / 2
)t 0rst glance, the fry station at +cDonaldIs restaurant in +ishawa2a, 7ndiana, loo2s li2e any other fry stationsame si1e, same
siler color. "loser scrutiny, howeer, reeals that it is no run/of/the/mill spud fryer. +ost notably, it has no human
attendance. 7nstead, it weighs, coo2s, times, sha2es, dumps and fries by itself, without help from crew members.
Q1. $hy do +cDonaldIs ac'uire new technologies?
Q2. $hat are the strategies behind ac'uiring the new technologies?
Man/&a%/ring S%ra%eg*
PART $ A
Q1. $hat do you understand by manufacturing strategy? Explain arious tools for deeloping manufacturing strategy.
Q2. Explain how manufacturing is related to the agreed mar2et.
Q!. $hat is product/mix pricing? Explain the six situations of product/mix pricing.
Q#. De0ne reliability. Explain the basic elements of reliability.
Q&. $hat is meant by technical speci0cation? $hat is technology strategy?
PART $ B
Q1. $hat is meant by product pro0ling? Explain the pro0ling procedure.
Q2. Explain in detail the factors to be considered for selecting a plant location.
Q!. Explain the concept of process rearrangement.
Q#. De0ne the goals and characteristics of L7;.
Q&. 8tate and explain the three tas2s of manufacturing.
PART $ C
Q1. CrieEy explain the approaches in inestment decision ma2ing.
Q2. Explain the two 2inds of alue and ris2s in portfolios.
Q!. Enumerate and explain the principles of customer/supplier relationships.
Q#. Di%erentiate between
a. 8olo sourcing and single sourcing
b. Downsi1ing and down scoping
c. 3eliability and durability
d. 5ocus regression and focus progression
e. <peration time and time of operation
Q&. $rite short notes on
a. 8upplier rating
b. Q5D
c. Discriminatory pricing
d. Cenchmar2ing
e. 5ocused plant
CASE STUDY $ I
"ompany ) produced 0e 2inds of electronic gear for 0e di%erent groups of customersS the gear ranged from satellite
controls to industrial controls and electronic components. 7n each mar2et a di%erent tas2 was re'uired of the production
function. 5or instance, in the 0rst mar2et, extremely high reliability was demandedS in the second mar2et, rapid introduction
of a stream of new products was demandedS in the third mar2et, low costs were critical importance for competitie surial.
./e#%i!n#@
a. Explain the problems faced by the company in terms of the manufacturing strategy.
b. $hat are your suggestions to improe the performance of the company?
CASE STUDY $ II
Deelopment and manufacturing hae been integrated into one organi1ation at "ompany. ;his was done during a recent
maHor reorgani1ation at the 0rm. Aroduct design teams are used fairly extensiely at the product/line leels and
manufacturing is pulled into deelopment process early. 7n the past, the organi1ation was drien by products and the
technical solutions to customer needs. ) recent reorgani1ation has caused the company to become more mar2et drien, and
mar2eting is now a maHor drier on annual strategic plans. ;his was a signi0cant change in the strategic planning organi1ation
of "ompany. +ar2eting is done up front, is considered on a part with corporate research, and is pulled into the product design
teams. +oement is toward becoming a UsystemsV company. ;he company iews technology as a Ustrategic tool.V
./e#%i!n#@
a. Discuss the 2ey characteristics of the company:s success in iew of the manufacturing strategy.
b. $hat is competitie benchmar2ing? How far company considered it an absolute necessary to ealuate competitors?
c. Explain the role of management and organisation culture in achieing success
B/#ine## La8
A)3; / )
Q1. IDo consideration, no contractI. Discuss consideration in light of this phrase.
Q2. $hat do you understand by contracts of indemnity and contracts of guarantee? "ompare and contrast the two.
Q!. $hat are the rights and duties of an agent?
Q#. $rite a note on bailment. $hat are the duties of a bailee?
Q&. Distinguish between coercion and undue inEuence. How are they de0ned and what are their e%ects?
A)3; / C
Q1. Fou sold a shipment of goods to )C" "ompany and receied a bill of exchange for it. Cut now you 0nd that the bill has
been dishonoured. "an you sue )C" "ompany? $hat would your rights be in a court of law in this scenario?
Q2.$hat is a promissory note? $hat essential re'uirements must it ful0ll?
Q!. $hat are the grounds on which complaints can be made under 8ection 2,1. ,". of the "onsumer Arotection )ct, 1GJ??
Explain with examples.
Q#. Discuss the "opyright )ct of 1G&>.
Q&. How is a patent de0ned according to the 7ndian Aatents )ct, 1G>=? $hat are the inentions that are not patentable?
A)3; / "
Q1. How is foreign exchange regulated and managed according to 5E+), 1GGG?
Q2. Explain the meaning, releance and features of the "ompetition )ct, 2==2.
Q!. $hat are shares and debentures? Discuss the di%erent 2inds of shares of a company and specify which of these you
would prefer as an indiidual purchasing the shares of 7;" limited.
Q#. Distinguish between priate and public companies.
Q&. Discuss the circumstances under which a company may be wound up.
")8E 8;4DF / 1
8ection 1
) inites his friend C to his house for a dinner. ) spends 3s.2=== to arrange the dinner. C does not turn up to ta2e dinner. "an
) recoer this amount from C due to his failure to attend the dinner? Had the situation been di%erent if ) had arranged
contributory party to which C had gien consent to participate and gie his share of contribution for the dinner party?
8ection 2
) enters into a contract on 1st 8eptember, 2==> to sell to C 1=== tons of mustard oil to be produced during the winter season
and to be deliered on 2=th 5ebruary, 2==J. $hether it is a alid contract of sale. 7f yes, tell whether it is a sale or an
agreement to sell? Explain with reasoning.
")8E 8;4DF / 2
Fou are the Hudge. Decide the following with reasons6
1. 8ameer admitted his only infant son in a priate nursing home. )s a result of strong dose of medicine administered by the
nursing attendant, the child became mentally retarded. 8ameer wants to ma2e a compliant under the "onsumer Arotection
)ct see2ing relief by way of compensation on the ground that there was de0ciency in serice by the nursing home. Does his
complaint gie rise to a consumer dispute? How is the consumer in this
2. ;he +emorandum and )rticles of a company were deliered to the 3egistrar for registration on Jth +arch 2==?. <n 1=th
+arch, 2==? the 3egistrar issued a certi0cate of incorporation and dates it Jth +arch 2==?. <n Jth +arch 2==? before the
certi0cate was issued, the company allotted shares to *i2as. 7s the allotment alid?
B/#ine## La8
PART A
Q16 3ohit had promised to his wife, 3oshni, that he would pay her a sum of 3s 1=,=== eery month during the entire period of
his posting outside the country. He continued to remit the promised amount to his wife for around a year, and thereafter he
refused to 2eep his promise. 3oshni 0led a case against 3ohit for recoery of the amount from him. Do you thin2 that 3oshni
would win the case? (ie reasons for your own legal opinion in the case?
Q26 Distinguish between contract of indemnity and guarantee?
Q!6 T sells certain merchandise to F warranting it to be of a particular 'uality, and F in reliance upon this warranty, sells it to
X with a similar warranty. ;he goods proe to be not according to the warranty, and F becomes liable to pay X 3s 1,=== by
way of compensation. "an F recoer 3s 1,=== from T?
Q#6 3obert had committed robbery in the house of 8hri2ant, whereafter 8hri2ant had 0led a "riminal case against 3obert.
-ater on, they had entered into an agreement to the e%ect that 8hri2ant will drop the case against 3obert if he ,3obert. will
return to 8hri2ant the alue of the things, ta2en away by him. Do you thin2 that this agreement will be held alid in the eye of
law? (ie reasons for your answer.
Q&6 T pic2ed up a diamond from the Eoor of FIs shop and handed it oer to F to 2eep it till owner is founded, F did his best to
0nd out the owner but true owner could not be found. )fter sometime, T o%ered F the lawful charges incurred by F for 0nding
out the true owner and as2ed him to return the diamond to him. F refused to do so. Discuss the legal position.
PART A B
Q16 T appoints the following persons. 8tate whether they can be called as agent of T6
,a. ) to coo2 food for T and TIs family on a monthly salary of _1,===.
,b. C to furnish 2itchen in his house for 1=,===.
,c. " to buy utensils for his 2itchen for an agreed commission of &Q on purchases.
,d. +rs T to buy proisions for his 2itchen without any commission on purchases.
,e. D to adise on 0nancial matters.
Q26 8tate whether the following contracts of sale amount to sale or an Iagreement to sellI.
"ase ,a.6 T entered into a contract for sale of the entire crop of rice that would yield
on his farm.
"ase ,b.6 ) railway administration entered into a contract for sale of coal/ash that might accumulate during the period of
contract.
"ase ,c.6 T entered into a contract for sale of some goods in a particular ship to be deliered on the arrial of the ship.
"ase ,d.6 T entered into a contract for sale of a painting only if X, its present owner, sells it to him.
Q!6 Distinguish between --A and "ompany.
Q#6 How will you register a company in 7ndia? (ie the electronic procedure in detail.
Q&6 $hat do you mean by $inding up of company? (ie aries modes of dissoling a company.
A)3; / "
Q16 $rite a detailed note on 3ight to 7nformation )ct.
Q26 $hat "onstitutes )nti/"ompetitie )greements under the "ompetition )ct, 2==2?
Q!6 Discuss the case of 8pring +eadows Hospital . HarHot )hluwalia ;hrough K. 8. )hluwalia. $hat important principals hae
eoled from this case law.
Q#. Explain the following
,1. $hat is trademar2 and passing/o%
Q&6 $hat do you mean by Ibouncing of che'ueI? $hat are legal remedies for dishonour of che'ue?
CASE STUDY I
Lagdish, a leading auctioneer, had adertised in the leading local newspapers that a sale of precious stones by auction would
ta2e place at #&, Aar2 8treet, Kol2ata, on the ?th Lune 2==G from 1=6== am to &6== pm. Cased on such adertisement, 3eshma
arried at the appointed place at the appointed time, fully tired, after driing a rather long distance of around 2#= 2m. Cut
then, to her great dismay and disappointment, she found that the sale of the precious stones by auction was withdrawn.
1. Disgusted on such irresponsible act on the part of Lagdish, the auctioneer, she
0led a suit against him, claiming compensation for her loss of time and
expenses.
2. $hat are the possibilities of her winning the case? )lso specify the basis of
your contention.
CASE STUDY II
8hau2at )li had threatened Karamatullah that he will 2ill his wife )bida Cegum if he does not pay him a sumofO &, ==,===.
Karamatullah had got scared and so had readily agreed to pay the amount ofO &,==,=== to8hau2at )li, as was demanded by
him, and 0nally had paid the amount, as per his promise.
,i. Do you thin2 that a alid agreement had been entered into between 8hau2at )li and Karamatullah in
the instant case? (ie reasons for your answer
,ii. "an 8hau2at )li be as2ed to refund the amount to Karamatullah under any proision of law contained in the
)ct? 7f so, 'uote the releant 8ection of the )ct to substantiate your point of iew.
B/#ine## La8
PART A A
1. $hat is contract? (ie its essentials
2. 9Do "onsideration Do "ontract:. (ie its exceptions with illustrations
!. $rite a note on 5ree "onsent
#. Distinguish between 8ale and )greement to 8ell
&. $hat is Cailment? $hat is Aledge? Explain with illustration.
PART A B
1. $hat is agency? (ie arious modes of creating agency.
2. $hat do you mean by 7A3? (ie arious types of 7A3 in pictorial form
!. $hat do you mean by Degotiable 7nstruments? $hat is liability in case of dishonor of che'ue?
#. $ho is a "onsumer under "onsumer Arotection )ct,1GJ?? Explain with illustration. (ie pecuniary Hurisdiction for arious
"onsumer forums.
&. $rite & lines each on ;rade+ar2 and "opyright.
PART A C
1. $hat is a company? (ie its characteristics.
2. $hat is --A? (ie the procedure for registration of --A in 7ndia. ;he answer should show steps of formation of --A along
with pictorial representation.
!. $rite a note on "ompetition -aw in 7ndia.
#. $hat is 3;7? Do you thin2 it is good for goernance?
&. $rite a note on 9Doctrine of 4ltra iresV
Ca#e S%/(* $ 0
)sho2 had sent a letter dated the Gth +ay 2==G to *irendra, which he had posted the same day, proposing that he would sell
his sofa to him for ` &,===. <n the same day, i.e. on the Gth +ay 2==G itself, but without haing the 2nowledge about the
letter written to him by )sho2, *irendra had also sent a letter to )sho2, ma2ing an o%er to buy his sofa from him for ` &,===.
;hese two letters had crossed each other in transit.
Howeer, when *irendra receied the letter of )sho2 dated the Gth +ay 2==G, proposing that he would sell his sofa to him for
` &,===, he thought that there was a good contract, because the elements of buying and selling the same sofa was inoled,
and that too at the same price. Do you thin2 that the aforementioned contention of *irendra is legally alid? (ie reasons for
your answer.
Ca#e S%/(* $ II
T agreed to sell to F a parcel of >== bags of groundnuts lying in his go down. 4n2nown to T, 1=G bags had been stolen at the
time of contract. T tendered deliery of &G1 bags. F declined to accept. 8tate the legal position.
T!%al ./ali%* Manage"en%
A)3; / )
Q16 Quality function deelopment is a methodology to translate the Ioice of customersI into the actual reality of the
manufacturing and business process. Discuss with emphasis on the steps inoled in Q5D.
Q26 ;he obHectie of ;Q+ is basically transformational in nature. Explain.
Q!6 $rite a note on Demings concepts of product 'uality assurance?
Q#6 "ompare and contrast the philosophies of Luran, Deming and "rossby?
Q&6 Discuss LuranIs OQuality ;riologyO as a powerful approach for 'uality improement.
A)3; / C
Q16 7s the use of control charts limited to process capability study? (ie reasons for your answer. Explain process capability
and its signi0cance in statistical process control?
Q26 ;here is substantial scope of pro0t and performance improement by wor2ing in areas of cost of 'uality. "omment.
Q!6 How does the concept of Q" or 'uality circle help to boost the self/con0dence of team members?
Q#6 )udit is an all/perasie tool to ealuate the oerall performance and systems e%ectieness in a company. "omment.
Q&6 How are systems and procedures designed for 'uality management in serice sectors? Explain the factors that need to be
2ept in mind while doing so?
A)3; / "
Q16 "ontinuous improement is the main ehicle of a total 'uality system for meeting and exceeding the customersI needs
and expectations.
Q26 $rite a note on the applicability and areas of coerage of 78< G=== Quality +anagement 8ystem.
Q!6 $hat is participatie 'uality management? Discuss the role of employees in the participating process.
Q#6 Explain how customer perception of 'uality is a%ected by internal and external factors.
Q&6 $hat are the ways in which the Lapanese hae adopted the arious 'uality management tools?
")8E 8;4DF / 7
;he 'uality of serice in a hospital is trac2ed by obsering medication errors from the 1===/patient days medication for each
obseration. ;he result of 2& such samples is shown below in the table6
Questions6
1. "onstruct an appropriate control chart.
2. )nalyse the control chart.
!. 7s a goal of error/free performance reasonable to expect from this system?
")8E 8;4DF / 77
2& samples of si1e &= are chosen from a plastic inHection moulding machine producing small containers. ;he number of non/
conforming containers for each sample is shown in the table6
Q1. ,a.6 "onstruct a control chart using the alues in the table and show whether the process is in control or not.
Q1. ,b.6 +anagement has imposed a condition that ! per cent non/conformance limit is acceptable . 7n this case, is the
process under control or not and why?
Q26 <n inestigating 8ample no. 1J, it was found that there was a drop in pressure. How will you deal with this situation?
T!%al ./ali%* Manage"en%
PART $ A
Q1. Explain the eolution of 'uality.
Q2. $hat are the J dimensions of 'uality.
Q!. $hat is the essential di%erence between product and serice 'uality?
Q#. Explain 1# point stated by Deming for assuring 'uality.
Q&. Explain AD") cycle.
PART $ B
Q1. Quality is free. "ritically analyse the statement.
Q2. $hat are the arious 'uality costs.
Q!. Discuss the essential characteristics of a ;Q+ organi1ation.
Q#. Explain essential re'uirements of +alcolm Calridge )ward.
Q&. -eadership is 2ey to success of ;Q+ in an organi1ation. "ritically examine the statement.
PART A C
Q1. $hat are the basic > tools of problem soling.
Q2. $hat are the di%erent methods of sampling.
Q!. Explain/Ao2a Fo2e and &8.
Q#. $rite a brief note on steps to be ta2en to implement 78< G===62==J.
Q&. Explain how Q5D can help in better designing of products.
CASE STUDY $ I
)ssume that in the manufacture of 1 2g +ischmetal ingots, the product weight aries with the batch. Celow are a number of
subsets ta2en at normal operating conditions , with the weight alues gien in 2g. "onstruct the T/Car, 3/charts and analyse
the results.
Table: Me(ia%i!n Err!r#
Questions:
1. "onstruct an appropriate control chart.
2. )nalysis the control chart.
!. 7s a goal of error/free performance reasonable to expect from this system?
S%ra%egi Manage"en%
A)3; / )
Q1. I$hat do you mean by strategy? $hat are the strengths and wea2nesses of formal strategic planning?
Q2. Do you iew *ision and +ission as distinct guidelines for strategic planning? 7f so, discuss the subtle di%erences with
examples.
Q!. 4nder what enironmental conditions are price wars most li2ely to occur in an industry? $hat are the implications of price
wars for a company? How should a company try to deal with the threat of price war?
Q#. Discuss the 0e basic competitie forces on which the state of competition in an industry depends.
Q&. Distinguish between
a. merger, ac'uisition and ta2eoer
b. strategy, goals and targets
A)3; / C
1. $hy is it di@cult for a company in one strategic group to change to a di%erent strategic group?
2. $hen is a company li2ely to choose related diersi0cation and unrelated diersi0cation? Discuss with
suitable examples.
!. )n analysis of each signi0cant existing and potential competitor can be used as an important input to
forecast future industry conditions. Discuss.
#. Discuss the four basic strategic approaches for competing in declining mar2et.
&. a. Explain how *alue "hain )nalysis helps in identifying a companyIs strength R wea2ness
b. 4nder what conditions is mar2et penetration the main strategy of a 0rm?
A)3; / "
Q1. a. $hat is the meaning of a sta2eholder in an organisation?
b. Explain how is it possible to reconcile the dierse and conEicting interests of arious sta2eholders in an organisation though
haing shared and empowering ision and mission statement?
Q2. $hat are the problems constraining emerging industry deelopment?
Q!. $hat 2ind of companies stand to gain the most from entering into strategic alliances with potential competitors? $hy?
Q#. a. $hat is the relationship between organisational structure, control and culture?
b. $hat 2ind of structure, control and culture would you 0nd in a chain store?
Q&. Explain the strategic alternaties in (lobal industries.
")8E 8;4DF/1
Educomp 8olutions -imited
OCy all conentional yardstic2s of corporate ealuation / return on e'uity, return on capital employed, and cash Eow / E8-Is
numbers are excellent. ;he companyIs business model is uni'ue and unprecedented. 7t lac2s peers for comparison purposes.O
/ Arashanth Daya2, +anager, 7-R58 7nest +art, )ugust 2==J.
Questions6
1. Discuss how a strong product and 0rst moer adantage could help a startup become a mar2et leader in context of
Educomp.
2. )naly1e growth strategies of Educomp.
!. Examine the challenges Educomp faces in the near future.
")8E 8;4DF/2
+aruti 8u1u2i 7ndia -imited
;he (oernment of 7ndia had entrusted the company a responsibility of building low cost, fuel e@cient cars for the people of
7ndia as also building 0rm foundation for the moderni1ation and growth of 7ndian automobile industry. ;han2s to the support
of our sta2eholders, we hae successfully led the automobile reolution in 7ndia. $e are positioning 7ndia as the global small
car manufacturing hub, in line with the goernmentIs ision.O
Questions6
1. Examine the growth strategies of +aruti oer the decades.
2. Ealuate the competitie strategies of +aruti to retain its mar2et share in the recent years.
!. Examine the future plans of +aruti to improe its competitie position.
Binanial A!/n%ing
A)3; / )
1. "omment on the relationship between accounting and some other disciplines.
2. Lournali1e the following transaction6
1GG?
3s.
Lan. 1 )ssets "ash
?!=
"ash at Can2
2!,1==
8toc2 of goods
2?,===
+ohan and "o.
?,>&=
Lan. 1 -iabilities6 +arathi and "o.
!JJ=
3am
!,===
Lan. 2 3eceied che'ue form +ohan and "o. in full settlement che'ue deposited in ?,?&=
ban2
! 8old goods to Dass
1,#==
# 8old goods to Lai "hand
1,##=
"arriage paid
!&
8old goods to (oind for cash
!,12=
& Cought goods from 3am
#,===
Aaid +arathi and "o. by che'ue in full settlement
!,J==
? Cought goods from "hatterHee
?,!==
> Dass returned goods, not being up to salesman
1==
;raelling expenses paid to salesman
1#>
(oods sold for cash
J==
1= Aaid for stationery
??
Aostage stamps
1&
1! 3eturned goods to "hatterHee ,not being up to speci0cations.
!==
,"hatterHee also admits claim for brea2age of goods.
1==
1& Aaid for furniture by che'ue
>==
1? (oods used personally by proprietor
&=
1> 8old goods to +ohan and "o.
&,===
1G Dass pays by che'ue
1,!==
2= "he'ue receied from Lai "hand
1,##=
22 Can2 adise Lai "handIs "he'ue returned unpaid
2! 8old goods for cash
J==
2# "ash deposited with ban2
2,===
2> "he'ue sent to "hatterHee ,discount allowed 3s. &=.
&,J&=
2G Aaid telephone charges
2!
!1 Aaid salaries
?==
Aaid rent
!==
Can2 charges
1=
Drew for personal use from ban2
&==
3eceied claim from +ohan R "o. for defects in goods supplied to them 6 1&=
"laim admitted
!. Explain the dual aspect concept of accounting.
#. 5rom the following ;rial Calance, prepare a ;rading, +anufacturing and Aro0t and -oss )ccount as well as Calance 8heet as
on !1st December 1GG&.
;37)- C)-)D"E
,as on !1st December 1GG&.
"losing 8toc2 on !1 December, 1GG& was as followsS
3s.
3aw materials &,===
$or2/in/Arocess #,===
5inished goods 1=,===
&. Cased on the following information of the 0nancial ratios, prepare the Calance 8heet of 8tar Enterprises -td, as on !1st
December, 2==&. Explain your wor2ing and assumptionsS
"urrent 3atio 2.&
-i'uidity ratio 1.&
Det wor2ing capital 3s. ?,==,===
8toc2 turnoer ratio &
3atio of gross pro0t to sales 2=Q
;urnoer ratio to net 0xed assets 2
)erage debt collection period 2.# +onths
5ixed assets to net worth =.J=
8hare "apital to 3eseres R surplus .&=
A)3; / C
Q1. $hat is trial balance? How is a trial balance prepared and what are the obHecties of preparing one?
Q2. ;he following entries hae been passed by a student. Fou hae to state whether these entries are correctly passed. 7f not,
pass the correct Hournal entries.
Aarticulars -.5 3s. 3s.
,i. "ash )Mc Dr. >,===
;o 7nterest )Mc >,===
,Ceing interest paid.
,ii. +ohan Dr. 1=,===
;o Aurchases )Mc 1=,===
,Ceing purchase of goods from +ohan.
,iii. Hari Dr. &,===
;o 8ales )Mc &,===
,Ceing credit sale of goods to Hari.
,i. +u2esh Dr. 1,===
;o Can2 )Mc 1,===
,Ceing salary paid to +u2esh.
,. 5reight )Mc Dr. 1,===
;o "ash )Mc 1,===
,Ceing freight paid.
,i. 3epair )Mc Dr. 1,===
;o "ash )Mc 1,===
,Ceing charges paid for oerhauling an
old machine purchased.
,ii. "ash )Mc Dr. 2==
;o 3a2esh 2==
,Ceing an amount of debt which was
written o% as bad debt last year, is
receied during the year.
,iii. Aurchases )Mc Dr. 1,===
;o Hari 1,===
,Ceing goods sold to Hari earlier, now
returned by him.
Q!. $hy and how is a ban2 reconciliation statement prepared?
Q#. 5rom the following particulars ta2en on !1 December, 1GG&, you are re'uired to prepare a ban2 reconciliation statement
to reconcile the ban2 balance shown in the "ash Coo2 with that shown in the Aass Coo26
,i. Calance as per Aass Coo2 on !1 December, 1GG&, <MD 3s 1,=2>.
,ii. 5our che'ues drawn on !1 December but not cleared till Lanuary are as follows6
3s 12S 3s 1,=21S 3s GJS and 3s 11!.
,iii. 7nterest on <MD not entered in "ash Coo2 3s &1.
,i. ;hree che'ues receied on != December and entered in the ban2 column of the "ash Coo2 but not lodged in ban2 for
collection till ! Lanuary next6 3s 1,1?=S 3s 2,1==S and 3s 2,=J=.
,. "ost of che'ue boo2, Aass Coo2, etcS 3s 1.&= entered twice erroneously in "ash Coo2 in Doember.
,i. ) Cill 3eceiable for 3s 2&= due on 2G December, 1GG& was passed to the ban2 for collection on 2J December, 1GG= and
was entered in "ash Coo2 forthwith whereas the proceeds were credited in the Aass Coo2 only in Lanuary following.
,ii. "hamber of "ommerce subscription 3s 1= paid by ban2 on 1 December, 1GG= had not been entered in the "ash Coo2.
,iii. ,iii.Can2 charges of 3s & had been debited in the pass boo2 twice erroneously.
Q&. ) 0rm had the following Calances on 1 Lanuary 1GG#6
(i) Aroision for bad and doubtful debts 3s 2,&==
(ii) Aroision for discounts on debtors 3s 1,2==
(iii) Aroision for discounts on creditors 3s 1,===
During the year, bad debts amounted to 3s 2,===, discounts allowed were 3s 1== and discounts receied were 3s 2==. During
1GG& bad debts amounting to 3s l,=== were written o% while discounts allowed and receied were 3s 2,=== and 3s &,===
respectiely.
;otal debtors on !1 December, 1GG& were 3s #J,=== before writing o% bad debts, but after allowing discounts. <n !1
December, 1GG&, this amount was 3s 1G,=== after writing o% the bad debts, but before allowing discounts. ;otal creditors on
these two dates were 3s 2=,=== and 3s 2&,=== respectiely.
7t is the 0rmIs policy to maintain a proision of &Q against bad and doubtful debts and 2Q for discount on debtors and a
proisions of !Q for discount on creditors.
8how the accounts relating to proisions on debtors and proisions on creditors for the year 1GG# and 1GG&.
A)3; / "
Q1. 5rom the following details, compute the amount of current assets to be shown in the companyIs balance sheet as per
schedule *76
"ash #J,===
Debtors &=,===
8toc2 ?=,===
;rade/creditors ?=,===
-and 2=,===
7nestments #=,===
7nterest accrued on inestments &,===
-oose tools 1=,===
Q2. $hat is meant by 0nancial reporting and what are its main obHecties?
Q!. "alculate the following for the years 2==& and 2==? using 0gures made aailable6
,i. 3eturn on capital employed
,ii. "urrent ratio
,iii. DebtMe'uity ratio
,i. 5ixed assets turnoer ratio
,. 7nentory turnoer ratio
,i. Earning per share
,ii. Diidend coer
C)-)D"E 8HEE;
5as on 31st December)
,3s in la2h.
ET;3)";8 53+ A3<57; )DD -<88 )""<4D;
Fou are re'uired to6
(i) )rrange the aboe 0gures in a form suitable for analysis.
(ii) 8how separately the following ratios.
Det pro0t ratio
<perating ratio
8toc2 turnoer ratio
Q&. <n 1 Lanuary 1GG?, the following were the ledger balances of 3aHan and "o.6 "ash in hand 3s G==S "ash in ban2 3s
21,===S 8oni ,"r.. 3s !,===S Xahir ,Dr.. 3s 2,#==S 8toc2 3s 12,===S Arasad ,"r.. 3s ?,===S 8harma ,Dr.. 3s #,&==S -all ,"r.. 3s
2,>==S )scertain capital. ;ransactions during the month were6
Date Aarticulars 3s.
1GG? 2 Cought goods of Arasad 2,>==
Lan.
! 8old to 8harma !,===
& Cought goods of -all for cash payment made by che'ue !,?==
> ;oo2 goods for personal use 2==
1! 3eceied from Xahir in full settlement 2,!&=
1> Aaid to 8oni in full settlement 2,G2=
22 Aaid cash for stationery &=
2G Aaid to Arasad by che'ue 2,?&=
Discount allowed by him &=
!= Aroide interest on capital 1==
!= 3ent due to -andlord 2==
Lournali1e the )boe ;ransactions and Aost to the -edger and Arepare a ;rial Calance
")8E 8;4DF / 1
;he )lfa -imited is registered with a nominal capital of 3s ?,==,=== in e'uity shares of 3s 1= each . ;he following is the list of
balances extracted from its boo2s on !1 +arch 2==!6
Arepare ;rading and Aro0t and -oss account, Aro0t and -oss )ppropriation account as well as Calance 8heet as per the format
gien in 8chedule *7 of the "ompanies )ct, 1G&? after ma2ing the following adHustments6
Depreciation on plant and machinery ] 1=Q. $rite o% 3s &== from preliminary expenses. Aroide half years Debenture
7nterest due. Aroision for doubtful debts has to be maintained at &Q of sundry debtors. 8toc2 as on !1 +arch 2==! is
3s G&===.
")8E 8;4DF / 2
5ine Aroducts -td was registered with a nominal capital of 3s &,==,=== diided into e'uity shares of 3s 1== each. ;he
following ;rial Calance is extracted from the boo2s on !1 +arch, 2==?6
CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM /
NIPM
SMU / SYMBIOSIS / XAVIER / NIRM /
PSBM / NSBM / ISM / IGNOU / IICT / ISBS
/ LPU / ISM&RC / LPU / NMIMS / ISBS /
MANIPAL GARUDA / HIMALAYA / IMT /
SMU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - DBM – DBA - PGDM
www.mbacases!"#a$swe%s.c&m
www.cases!"#s&'!(&$.($
www.cases!"#a$swe%s.($
www.)!es(&$a$swe%s.($
www.&$'($e*%&+ec%e*&%.c&m
a%a,($".ba$a-a%./ma('.c&m
ARA0IND
12213455667 - 12217898776
Binanial A!/n%ing
Q1. $hat is a "ontingent -iability? $here is it shown in the Calance 8heet? (ie three examples of "ontingent -iabilities?
Q2. 8tate which of the errors will a%ect the agreement of the ;rial Calance and which will not gie rectifying Hournal
entries,with full narration. assuming the di%erence in trial balance has been placed to suspense account
a. Aurchase of second hand +otor "ar for 3s 1====M/ has been debited to car maintenance account.
b. ) sale of 3s >&==M/ to +r ) has been wrongly entered in sales day boo2 as 3s >&=M/
c. )n entry in the Aurchase return boo2 of 3s !===M/ has been omitted to be posted in the account of +r C the
supplier.
d. )n amount of 3s 12=== receied from +r T has been posted to the credit of +rs T aMc as 3s 12==M/
e. ;he total of sales Day Coo2 for the month of December 3s >&====M/ has been omitted to be posted
f. $ages for installation of machinery has been debited to wages account 3s 1====M/
Q!. a. Describe operating, 0nancing and inesting actiities as per )8 !.
b. Discuss the proisions of )8 ? regarding the change in the method of Depreciation.
Q#. $rite short notes on the following6
a. +oney +easurement "oncept
b. (oing "oncern "oncept
Q&. Di%erentiate between
a. "apital Expenditure and 3eenue Expenditure
b. "ash 8ystem of accounting and +ercantile 8ystem of accounting
PART $ B
Q1. V 7f debits e'ual credits in the ;rial Calance you can be assured that there are no errors in the ;rial CalanceV "omment.
Q2. 8how the e%ect of the following transactions on the assets, liabilities R capital of +r )bhay Kumar through the
accounting e'uation6
a. He started business with cash of 3s 2====
b. He purchased goods for cash 3s 1====
c. Aurchased goods on credit from +r +ohal -al for 3s J===
d. 8old goods for cash costing 3s J=== for 3s 1====
e. $ithdrew 3s1=== from business in cash to pay for his priate expenses
f. Electricity bill paid for 3s1==
g. 3ent outstanding 3s#==
h. He borrowed 3s &=== from +r -alit
i. Aurchased goods for cash 3s 2===.
Q!. ;he following is the extracts of 0nancial information relate to "urious -td.
Balane S'ee%
Par%i/lar# ;300 ;303
8hare "apital 1= 1=
3esere and 8urplu != 1=
-oan 5und ?= >=
033 ?3
5ixed )ssets ,Det. ,a. 13 13
"urrent )ssets6
8toc2s != 2=
Debtors != !=
"ash R Can2 Calances 1= 2=
<ther "urrent )ssets != 1=
033 >3
-ess6 "urrent -iabilities != 2=
Det $or2ing "apital ,b. D3 =3
;otal assets ,aNb. 033 ?3
8ales ,3s in la2hs. ;D3 133
,a. "alculate, for the two years Debt E'uity 3atio, Quic2 3atio and $or2ing "apital ;urnoer 3atioS and
,b. 5ind the sales olume that should hae been generated in 2=11 if the company were to hae maintained its
$or2ing "apital ;urnoer 3atio.
Q# $hat is a trial balance? Explain its obHecties.
Q& $hat do you understand by the expression "orporate (oernance and discuss contents of the 3eport on "orporate
(oernance.
PART $ C
1. a. "an depreciation be charged on capital wor2 in progress ? (ie reasons.
b.. Discuss the triple column cash boo2. $hat are the contra entries
Q2. V )nalysis and interpretation of 0nancial data is the real challenge the 0nancial managers face todayV. Discuss
Q!. De0ne the following
a. Arice Earnings 3atio
b. Debt E'uity 3atio
Q#. Explain the di%erent categories in which the accounting transactions can be classi0ed. )lso state the rule of 9debit: and:
credit: in this connection.
Q&. Arepare the ban2 reconciliation statement from the following details6
a. Calance as per pass boo2 3s.2&===M/ ,Dr..
b. "he'ue deposited but not credited 3s.>===M/
c. "he'ues issued but not presented for payment 3s.&===M/
d. Can2 charges and interest leied by ban2 3s 2&=M/
e. Diidend receied credited by ban2 directly 3s #&=M/
f. 7nsurance premium paid by ban2 as per the standing instruction but not accounted for 3s &==M/
g. )mount deposited directly by the customer 3s 2===M/
h. ) bill payable paid by ban2 on due date 3s !===M/
i. ) bill receiable which was earlier purchased by ban2,dishonoured on due date 3s &===M/
CASE STUDY $ I
5rom the following balance sheets of )lfa -td. ma2e out "ash 5low 8tatement as per )8/!,reised. as on !1st +arch 2=11.
LIABILITIES ;303 ;300 ASSETS ;303 ;300
E'uity 8hare "apital 2===== 2===== "ash J=== 1====
Aro0t R -oss aMc &==== G==== Can2 22=== 2====
Can2 -oan 1==== / Debtors 1==== 2====
"reditors 1&=== 2==== 8toc2 2&=== 1&===
<utstanding Expenses &=== 1=== 5ixed )ssets 2!&=== 2>&===
Aroision for ;axation 2==== 2&===
4nclaimed diidend / #===
TOTAL 133333 1<3333 TOTAL 133333 1<3333
Det Aro0t for the year after proiding 3s 2==== for depreciation was 3s ?====. During the year, company declared e'uity
diidend ] 1=Q, and paid 3s 1&=== as income tax.
CASE STUDY $ II
;he following is the ;rial Calance of )- +anufacturers -td. Arepare ,i. ;rading )ccount, ,ii. Aro0t R -oss )ccount and ,iii.
Calance 8heet in the form prescribed under the "ompanies )ct, 1G&?.
Trial Balane !& M/S ABC L%(@
DrE 5R#6 CrE 5R#6
)uthori1ed "apital B
&=,=== shares of 3s. 1= each
233:333
8ubscribed "apital B
1=,=== shares of 3s. 1= each
1==,===
"alls in arrear ?,#==
-and 1=,===
Cuildings 2&,===
Alant and machinery 1&,===
5urniture R 5ixtures !,2==
"arriage 7nwards 2,!==
$ages 21,#==
8alaries #,?==
Cad Debt Aroision, 1/#/2=1= 1,#==
8ales J=,===
8ales 3eturns 1,>==
Can2 "harges 1==
"oal, (as R $ater >==
3ates R;axes J==
Aurchases &=,===
Aurchase 3eturns !,#==
Cills 3eceiable 1,2==
(eneral Expenses 1,G==
8undry Debtors #2,J==
8undry "reditors 1!,2==
8toc2, 1/#/2=1= 2&,===
5ire 7nsurance #==
"ash at Can2 1!,===
"ash in Hand 2,&==
8ecurities premium ?,===
(eneral 3esere 2#,===
;;>:333 ;;>:333
Fou are also to ma2e proisions in respect of the following6
,i. Depreciation6 ] &Q on Cuilding
] 1&Q on Alant R +achinery
]1=Q on 5urniture R 5ixtures
,ii. +a2e a proision of &Q on 8undry Debtors for bad debts.
,iii. "arry forward 3s. 12=M/ for unexpired insurance expenses
,i. Aroide for the following outstanding liabilities6
,i. $ages6 3s. !,2==M/
,ii. 8alaries6 3s. &==M/
,iii. 3ates R ;axes6 2==M/
,. ;he alue of closing stoc2 as on !1/!/2=11 is 3s. !=,===.
Manage"en% A!/n%ing
PART $ A
Q1. $hat do you understand by cost ascertainment? How is it di%erent from cost estimation? $hy are both important to a
manufacturing 0rm?
Q2. ;he following particulars relating to the year 1GGG hae been ta2en from the boo2s of a chemical wor2s manufacturing
and selling a chemical mixture6
8toc2 on 1 Lanuary, 1GGG KgE R#E
3aw +aterial 2,=== 2,===
5inished +ixture &== 1,>&=
5actory 8tores >,2&=
Aurchases
3aw +aterial 1,?=,=== 1,J=,===
5actory 8tores 2#,2&=
8ales
5inished +ixture 1,&!,=&= G,1J,===
5actory 8crap J,1>=
5actory $ages 1,>J,?&=
Aower !=,#==
Depreciation of +achinery 1J,===
8alaries 6
5actory >2,22=
<@ce !>,22=
8elling #1,&==
Expenses 6
Direct 1J,&==
<@ce 1J,2==
8elling 1J,===
8toc2 on !1 December, 1GGG
3aw +aterial 1,2==
5inished +ixture #&=
5actory 8tores &,&&=
;he stoc2 of 0nished mixture at the end of 1GG# is to be alued at the factory cost of the mixture for that year. ;he purchase
price of raw materials remained unchanged throughout 1GGG.
Arepare a statement giing the maximum possible information about cost and its brea2/up for the year 1GGG.
!. 5ollowing is the information about the production and amount of oerhead expenses of a seasonal factoryS
+onth
Direct labour
Hours
Direct -abour
wages
5actory
oerhead
Lanuary 1=&= ?== !==
5ebruary 11== >== !&=
+arch 1?== >&= #==
)pril 1J== >&= #&=
+ay 2&== 12&= &&=
Lune !=&= 1?== ?==
Luly 2&== 1!== &&=
)ugust 1>&= >&= &==
8eptember 1&== >&= #==
<ctober 12&= ?== !&=
Doember 1=== &== !==
December G== #&= 2&=
"alculate the oerhead rates on the basis of ,i. direct labour hours, and ,ii. direct labour wages. 8tate which of the two bases
you reconsider e'uitable.
5ind out the cost of the Lob Do. 1=1 applying the rates wor2ed out aboe. ;he direct costs of the Hob are6
R#E
Direct materials #=
Direct labour hours 2=
Direct labour wages 2=
Q#. Discuss the concept of departmentali1ation of factory oerheads.
Q&. ;he following details are extracted from the costing records of an oil mill for the year ended !1st +arch 1GG#.
P/r'a#e !& 233 %!nne# C!-ra R#E ;:33:333
Crushing Refning Finishing
Rs. Rs. Rs.
"ost of -abour 2,&== 1,=== 1,&==
Electric Aower ?== !?= 2#=
8undry +aterials 1== 2,=== a
8team ?== #&= #&=
3epairs of +achinery 2J= !!= 1#=
5actory Expenses 1,!2= ??= 22=
"ost of "as2s >,&==
!== tonnes of "rude oil were produced.
2&= tonnes of <il were produced by the re0ning process.
2#J tonnes of 3e0ned <il were 0nished for deliery.
"opra sac2s sold for 3s. #==.
1>& tonnes of "opra residue were sold for 3s. 11,===.
-oss in weight in crushing 2& tonnes, #& tonnes of by/products obtained from re0ning process 3s. ?,>&=.
Fou are re'uired to show the accounts in respect of each of the following stages of manufacture for the purpose of arriing at
the cost per tonne of each process and the total cost per tonne of the 0nished <il6
(a) "opra crushing process
(b) 3e0ning process
(c) 5inishing process including cas2ing
PART $ B
Q1. Explain process costing and enumerate its principles.
Q2. ,a. Deodrug manufactures and processes a product, a plant food, through three distinct processes, the product of one
process being passed on to the next process, and so on till the 0nished product.
3aw materials, labour and direct expenses incurred on each of the processes are as follows6
Particulars Process A Process Process C
Rs Rs Rs
3aw +aterials 1,=== J== 2==
-abour &== ?== >==
Direct Expenses 1&= 2&= &==
;he oerhead expenses for the period amounted to 3s !,?== and is to be distributed to the processes on the basis of labour
wages.
;here were no stoc2s in any of the processes at the beginning or at the close of the period. 7gnore wastages.
)ssuming that the output was 1=== 2ilos, show the process accounts ), ! and C indicating also
the unit cost per 2ilo under each element of cost and the output in each process.
,b. 7f 1=Q of the output is estimated to be lost in the course of sale and sampling, what should be the selling price per unit
,correct to two decimal places. so as to proide for gross pro0t of !!1M!Q on selling price.
Q!. $hat do you understand by absorption costing and marginal costing? Aoint out the di%erences between the two.
Q#. )n analysis of 8ultan +anufacturing "o. -td. led to the following information6
Cost element "ariable cost Fi#e$ costs
(% o& sales) 3s
Direct +aterial !2.J
Direct -abour / 2J.#
5actory <erheads 12.? 1,JG,G==
Distribution <erheads #.1 &J,#==
(eneral )dministration <erheads 1.1 ??,>==
Cudgeted sales are 3s 1J,&=,===. Fou are re'uired to determine6
(i) ;he brea2/een sales olume.
(ii) ;he pro0t at the budgeted sales olume
(iii) ;he pro0t if actual sales6
(a) drop by 1=Q
(b) increase by &Q from budgeted sale
Q&. Explain the concept of decision ma2ing in the context of management accounting. $hat are the steps inoled in
decision ma2ing?
PART $ C
(a) A company is manufacturing three products, details of which for the year are gien below6
Product Price Variable Per cent
cost of total
R# R# Sales value
A 2= 1= #=
2& 1& !&
C 2= 12 2&
;otal 5ixed "osts per Fear 3s 1,1=,===
;otal 8ales 3s &,==,===
Fou are re'uired to wor2 out the brea2/een point in rupee sales for each product assuming that the sales mix is to be
retained.
(b) ;he management has approed a proposal to substitute product " by product D in the coming year. ;he latter product
has a selling price of 3s 2& with a ariable cost of 3s 12.&= per unit. ;he new sales mix of A ! and D is expected to be &=6 !=
6 2=. Dext year 0xed costs are expected to increase by 3s !1,===. ;otal sales are expected to remain at 3s &,==,===. Fou are
re'uired to wor2 out the new brea2/een point in rupees sales and units for each product.
(c) $hat is your comment on the decision of the management regarding changing product mix?
Q2. CrieEy examine the concept of responsibility accounting.
Q!. 5or production of 1=,=== electrical automatic irons, the following are the budgeted expenses6
Per unit
Direct +aterials 3s ?=
Direct -abour !=
*ariable <erheads 2&
5ixed <erheads ,3s 1,&=,===. 1&
*ariable Expenses ,Direct. &
8elling Expenses ,1=Q 0xed. 1&
)dministration Expenses ,3s &=,=== rigid for all leels of production. &
Distribution Expenses ,2=Q 0xed. &
;otal "ost of 8ale per 4nit 1?=
Arepare a budget for production of ?,===, >,=== and J,=== irons showing distinctly the marginal cost and total costs.
Q#. I"alculation of ariances in standard costing is not an end in itself, but a means to an end.I Explain.
Q&. 7n department A the following data is submitted for the wee2 ended !1 <ctober6
8tandard <utput for #= hours per $ee2 1,#== units
8tandard 5ixed <erhead 3s 1,#==
)ctual <utput 1,2== units
)ctual Hours $or2ed !2 hours
)ctual 5ixed <erhead 3s 1,&==
Arepare a statement of ariances.
CASE STUDY $ 0
;he expenses budgeted for production of 1=,=== units in a factory are furnished below6
Per Uni% R#
+aterials >=
-abour 2&
*ariable 5actory <erheads 2=
5ixed 5actory <erheads ,3s.1,==,===. 1=
*ariable Expenses ,Direct. &
8elling Expenses ,1=Q 0xed. 1!
Distribution Expenses ,2=Q 0xed. >
)dministratie Expenses ,5ixed / 3s &=,===. &
;otal cost of sales per unit 1&&
Arepare a budget for the production of ?=== units and J=== units.
CASE STUDY $ ;
) company is presently wor2ing at G= per cent capacity and producing 1!,&== units per annum. 7t operates a Eexible
budgetary control system. ;he following 0gures are obtained from its budget6
?3 -er en% 033 -er en%
8ales 3s 1&,==,=== 3s 1?,==,===
5ixed Expenses 3s !,==,&== 3s !,==,&==
8emi/0xed Expenses 3s G>,&== 3s 1,==,&==
*ariable Expenses 3s 1,#&,=== 3s 1,#G,&==
4nits +ade 3s 1!,&== 3s 1&,===
-abour and material cost per unit are constant under present conditions. Aro0t margin is 1= per cent.
,i. Determine the di%erential cost of producing 1&== units by increasing capacity to 1== per cent.
5ii6 $hat would you recommend for an export price of these 1&== units ta2ing into consideration that oerseas
prices are much lower than indigenous prices?
Manage"en% A!/n%ing
PART $ A
Q1. 8tate three points of similarities between 0nancial accounting and cost accounting.
Q2. Arepare a chart showing the di%erent elements of cost.
Q!. $hat is cost centre and does it related to cost units.
Q#. $hat is the di%erence between allocation and apportionment of oerheads?
Q&. Discuss the importance of machine hour rate as a basis for the absorption of factory oerheads.
PART $
Q1. (ie four points essential of Hob costing.
Q2. Describe brieEy the main features of process costing. Dame the industries where process costing can be applied. )lso
compare process costing with Hob costing.
Q!. $hat is absorption costing? (ie the main limitations of absorption costing
Q#. De0ne cost/olume pro0t analysis and explain its main features.
Q&. 5rom the following particulars, calculate all material ariances.
8tandard )ctual
Qty. Kgs. Arice Qty. Kgs. Arice
) 1= J 1= >
C J ? G >
" # 12 & 11
PART $ C
Q1. Distinguish between
a. Cudgetary control and standard costing
b. 8tandard cost and standard costing
c. 8tandard costing and estimated costing
d. Casic standard and current standard
Q2. "ompare and contrast di%erential cost analysis and marginal costing.
Q!. ) product passes through three processes. During +arch, 2=11, 1,=== 0nished units are produced with the following
expenditure6
Arocess ) ,3s.. Arocess C ,3s.. Arocess " ,3s..
Direct +aterial 1,&== 2,?== 2,?== 2,===
Direct -abour &,=== #,=== #,=== !,===
<erhead expenses amounted in all to 3s. ?===. ;hey are to be apportioned on the basis of direct wages. +ain raw materials
issued to Arocess ) ,besides aboe. were worth 3s. ?,===. 7gnoring the 'uestion of stoc2 prepare the Arocess )ccounts
concerned.
Q#. 5rom the following particulars calculate ,i. "ontribution ,ii. AM* 3atio ,iii. Crea2 een point in units and in rupees. ,i. $hat
will be the selling price per unit if the brea2 een point is brought down to 2&, === units?
5ixed expenses 3s.2,&=,===
*ariable cost per unit 3s. 12
8elling price per unit 3s.1J
Q&. De0ne the term 9budget: as used in cost accounting, and explain what is meant by 9budgeting control:.
BOURTH SET OB ASSIGNMENTS A##ign"en%AIV 9 ;E2 Ea' Ca#e S%/(*
CASE STUDY A I
CASE STUDY $ I
;wo manufacturing companies which hae the following operating details decided to merge6
"ompany Do. 1 "ompany Do.2
"apacity utili1ation ,Q. G= ?=
8ales ,3s. la2hs. &#= !==
*ariable costs ,3s. la2hs. !G? 22&
5ixed costs ,3s. -a2hs. J= &=
)ssume that the proposal is implemented, calculate6
1. Crea2 een sales of the merged plant and the capacity at that stage.
2. Aro0tability of the merged plant at J=Q capacity utili1ation.
!. 8ales turnoer of the merged plant to earn pro0t of 3s. >& la2hs.
#. $hen the merged plant is wo2ing at a capacity t earn a pro0t of 3s. >& la2hs what percentage increase in selling
price is re'uired to sustain an increase of &Q in 0xed oerheads.
CASE STUDY $ II
ASE STUDYAII
;he cost sheet of a product is gien as follows6
3s.
Direct +aterials 1=
Direct $ages &
5actory oerheads
5ixed 1
*ariable 2
)dministration expenses 1.&
8elling R Distribution <erheads
5ixed =.&
*ariable 1
bbbbbbbbbb
21
bbbbbbbbbb
;he selling price per unit is 3s. 2&. ;he aboe 0gures are for an output of &=,=== units whereas the capacity of the 0rm is
?=,=== units. ) foreign customer is desirous of buying 1=,=== units at a price of 3s. 1G per unit. ;he extra cost of exporting
the product is 3e. =.& per unit. )dise the manufacturer as to whether the order should be accepted.
Binanial Manage"en%
Q1. $hat are the arguments in faour of wealth maximi1ation as the obHectie of a 0rm? $hy is pro0t maximi1ation an
inferior obHectie? (ie a numerical illustration.
Q2. 5our common stoc2s, $ipro, ;"8, 7nfosys and 3edi% hae the following expected return and standard
deiation of return oer the next year6
Expected return Standard deviation
$ipro 12Q ?Q
;"8 2=Q 1&Q
7nfosys 1&Q 1=Q
3edi% 1=Q &Q
)dditionally assume that the correlation coe@cient of returns on the two securities is6
Wipro TCS Infosys Redif
$ipro 1.= =.& =.? =.>
;"8 =.& 1.= =.J =.#
7nfosys =.? =.J 1.= =.G
3edi% =.> =.# =.G 1.=
5or a portfolio consisting of 2&Q of the funds inested in each of the companies, determine the
,i. Expected return on the portfolio.
,ii. 8tandard deiation of return.
Q!. Explain the need for 0nancial analysis. How does the use of ratios help in 0nancial analysis?
Q#. How long will it ta2e to double your money if it grows at 12Q annually?
Q&. ) bond is aailable for 3s 1#==. 7t o%er includes one immediate payment and 1= annual payments of 3s 21= each.
"ompute the rate of return.
PART $ B
Q1. 4nder what conditions do the DA* and 733 methods lead to the same inestment decisions? Discuss with examples.
Q2. ) company expects to pay a diidend of 3s >M/, next year that is expected to grow at ?Q. 7t retains !=Q of earnings.
)ssume a capitali1ation rate of 1=Q. Fou are re'uired to6
,a. "alculate the expected earnings per share.
,b. 3eturn on e'uity.
,c. ;he alue of growth opportunities.
Q!. $hat issues arise when the 0rm is deciding how to partition pro0ts between diidends and retained earnings? (ie
examples to support your answer.
Q#. $hat do you mean by the term Ceta in inestments? How do you calculate it for a stoc2?
Q&. )C -td created a sin2ing fund to redeem its preference capital of 3s & la2h issued on ? )pril 2==# and will mature on &
)pril 2=1&. ;he 0rst annual payment was made on ? )pril 1GG#. ;he company will ma2e e'ual annual payments and expects
that the fund will earn 12Q per year, how much will be the amount of sin2ing fund payments?
PART $ C
Q1. 8un -td has current sales of 3s ? crore. 8ales are expected to grow to 3s J crore next year. 8un currently has accounts
receiables of 3s G= la2h, inentories of 3s 1.& crore and net 0xed assets of 3s 2.1crore. ;hese assets are expected to grow at
the same rate as sales oer the next year. ;he accounts payable is expected to increase from its current leel of 3s 1.& crore
to 3s 1.G crore next year. 8un wants to increase its cash balance at the end of next year by 3s != la2h oer its current cash
balance.Earnings after taxes next year are forecasted to be 3s 1.2 crore. 8un plans to pay 3s 2= la2h in diidend. 7ts marginal
tax rate is #= Q. How much external 0nancing is re'uired by the 0rm next year?
Q2. )s the di%erence between the costs of short/term and long/term debt becomes smaller, which 0nancing plan, aggressie
or conseratie, becomes more attractie?
Q!. ;wo mutually exclusie proHects hae the following expected cash Eows6
ear ! "
= /1=,=== /1=,===
1 &,=== =
2 &,=== =
! &,=== 1>,===
,a. "alculate the 733 for each proHect.
,b. "alculate the DA* for each proHect, assuming the 0rmIs $)"" is 12Q.
,c. $hich proHect should be adopted? $hy?
Q#. How would you determine the optimum leel of current assets? 7llustrate your answer.
Q&. ) company is considering an inestment proposal, inoling an initial cash outlay of 3s #& la2h. ;he proposal has an
expected life of > years and 1ero salage alue. )t a re'uired rate of return of 12Q, the proposal has a pro0tability index of
1.1J2. "alculate the annual cash inEows.
CASE STUDY $ 0
)n oil company proposes to install a pipeline to transport crude oil from the wells to the re0nery. 7nestment and operating
costs of the pipeline ary for di%erent si1es ,diameter. of pipes. ;he following details hae been
collected6
Aipeline diameter !O #O &O ?O >O
7nestment re'uired ,3s la2h. 1? 2# !? ?# 1&=
(ross annual saings in operating costs before depreciation & J 1& != &=
Estimated life of the installation is 1= years. ;ax rate is &=Q.
./e#%i!n#
1. "alculate the net saing after paying tax and generating the cash Eow. 3ecommend the largest pipeline to be installed if
the company desires 1& per cent pro0t after tax return. )lso indicate the proposal that has the shortest paybac2. )ssume the
company follows the straight/line method of depreciation, and there is no salage alue of pipeline after ten years.
2. $hy is the Det Aresent *alue method of ealuation superior in ealuating capital expenditure decisions?
CASE STUDY $ ;
;he senior executies of -axmi 3ice +ills -td hae decided to replace the existing coal/0red furnace in the paddy boiling
section with a new furnace. ;he capital cost of the new furnace is 3s 1 la2h. 7t would sere for ten years, at the end of which
its residual alue would be negligible. ;he boo2 alue of the present furnace is 3s 1&,===, and it could be used for another ten
years with only minor repairs. 7f scrapped now, it would fetch 3s 1=,===. Howeer, after ten more years of use, it would not
fetch any amount if scrapped.
for tax purposes as well. ;he applicable tax rate is !& per cent and the cost of capital is 12 per cent.
ou are re#uired to:
,a. 5ormulate the incremental net pro0t after tax cash Eows associated with the replacement proHect.
,b. "alculate the proHectIs Det Aresent *alue.
,c. (ie your recommendations.
CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM /
NIPM
SMU / SYMBIOSIS / XAVIER / NIRM /
PSBM / NSBM / ISM / IGNOU / IICT / ISBS
/ LPU / ISM&RC / LPU / NMIMS / ISBS /
MANIPAL GARUDA / HIMALAYA / IMT /
SMU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - DBM – DBA - PGDM
www.mbacases!"#a$swe%s.c&m
www.cases!"#s&'!(&$.($
www.cases!"#a$swe%s.($
www.)!es(&$a$swe%s.($
www.&$'($e*%&+ec%e*&%.c&m
a%a,($".ba$a-a%./ma('.c&m
ARA0IND
12213455667 - 12217898776
Binanial Manage"en%
Q1. "ontrast the obHectie of maximi1ing earnings with that of maximi1ing wealth.
Q2. )n inestor is holding 7DC7 deep discount bonds purchased for 3s 12>&=M/ to be redeemed after != years at a face alue
of 3s &,==,===. $hat is the interest rate implicit in the bond? $hat is the current alue of bond if the current mar2et yield is
GQ?
Q!. a. ;he ris2 free return is JQ and the expected return on mar2et portfolio is 12Q. 7f the re'uired return on a stoc2 is 1&Q,
what is its beta?
b .)n inestor is &= years of age today. He will retire at the age of ?=. 7n order to receie 3s 2,==,=== annually for 1= years
after retirement, how much amount should he hae at the time of retirement.
)ssume the re'uired rate of return is 1=Q.
Q#. $rite short notes on 6
a. -eerage ratios
b. Earning per share
Q&. ;he re'uired rate of return of inestors is 1&Q. )C" -td. Declared R paid annual diidend of 3s#M/ per share. 7t is
expected to grow at the rate of 2=Q for the next 2 years and at the rate of 1=Q thereafter.
"ompute the price at which he should sell it?
PART $ B
Q1. Discuss the important functions performed by 0nancial mar2ets.
Q2. 7mportant ratios of the 0rm for the year 2=11 are gien below6
8toc2 *elocity #
Debt collection period 2 months
"reditors payment period >! days
(ross Aro0t 3s 2,==,===
(ross Aro0t margin 2=Q
"ash R Can2 balance &Q of sales
"redit purchases 2&Q
;he 0rm expects an increase of &=Q in sales in the ensuing year. Estimate the wor2ing capital
re'uirement of the 0rm for the ensuing year.
Q!. U Despite its wea2ness the pay bac2 period method is popular in practiceV. $hat are the reasons for its popularity?
Q#. Describe the traditional iew on the optimum capital structure. "ompare R contrast this iew with the net operating
income approach
Q&. De0ne cost of capital? Explain its signi0cance in 0nancial decision ma2ing.
PART $ C
Q1. $rite short notes on6
a. Conus shares
b. 8hare split
Q2. How would you determine the optimum leel of current assets? 7llustrate your answer
Q!. Cand Cox is considering the purchase of a new wash R dry e'uipment in order to expand its operations. ;wo types of
options are aailableS ) low speed system ,-88. with a 3s. 2==== initial cost and a high speed system ,H88. with an initial
cost of 3s. !====. Each system has a 1& year life and no salage alue. ;he net cash Eows after taxes ,"5);. associated with
each inestment proposal are S
-ow 8peed 8ystem
,-88.
High 8peed 8ystem
,H88.
"5); for Fears 1
through 1&
3s. #=== 3s. ?===
$hich 8peed 8ystem should be chosen by CandCox, assuming 1#Q cost of capital?
Q#. ) company is considering raising 3s 1== la2h by one of the two alternatie methods, i1 1#Q institutional term loan and
1!Q non conertible debentures. ;he term loan option would attract no maHor incidental cost. ;he debentures would hae to
be issued at a discount of 2.&Q and would inole 3s 1 la2h as cost of issue. )dice the company as to the better option
based on e%ectie cost of capital in each case . )ssume a tax rate of !&Q
Q&. Di%erentiate between6
a. "onseratie approach R )ggressie approach of 0nancing the wor2ing capital
b. Det 7ncome approach and net operating income approach of capital structure theories
CASE STUDY $ 0
)ries -td. wishes to raise additional 0nance of 3s 1= la2h for meeting its inestment plans. 7t has 3s 2,1=,=== in the form of
retained earnings aailable for inestment purposes. ;he following are the further details6
1.Debt/ e'uity mix !=6>=
2 "ost of debt6 4pto 3s 1,J=,===, 1=Q,before tax.Sbeyond 1,J=,=== 12Q ,before tax.
! Earning per share, 3s #
# Diidend payout, &=Q of earnings
& Expected growth rate in diidend 1=Q
? "urrent mar2et price per share, 3s ##
> ;ax rate !&Q
Fou are re'uired6
a. ;o determine the pattern for raising additional 0nance, assuming the 0rm intends to maintain the existing debt M e'uity
mix.
b. ;o determine the post tax aerage cost of additional debt
c. ;o determine the cost of retained earnings and cost of e'uity
d. "ompute the oerall weighted aerage after tax cost of additional 0nance.
CASE STUDY $ II
8eshasayee 7ndustries -td. is considering replacing a hand operated weaing machine with a new fully automated
machine .(ien the following information ,adise the management whether the machine should be replaced or not. )ssume
the company has only this machine in 2&Q bloc2 of assets and the bloc2 of assets and the bloc2 will cease to exist after the
useful life of the automated machine.
EXISTING SITUATION PROPOSED SITUATION
<ne full time operator:s salary 3s !?=== 5ully automated operation ,no operator needed
*ariable <ertime 3s !=== "ost of machine 3s 1J====
5ringe Cene0ts 3s !=== ;ransportation "harges 3s !===
"ost of defects 3s !=== 7nstallation "ost 3s 1&===
<riginal price of hand operated machine Expected life & years
3s ?====
Expected life 1= years Depreciation method $D*
)ge & Fears )nnual maintenance 3s !===
Depreciation method $D* "ost of defects 3s !===
"urrent salage alue of old machine
3s !?===
8alage after & years 3s 2====
;ax rate !&Q
3e'uired rate of return 1&Q
Binanial Manage"en%
PART A A
Question 16 O;he pro0t maximi1ation is not an operationally feasible criterionO. Do you agree? 7llustrate your iews.
Question 26 Exactly ten years from now 8ri "hand will start receiing a pension of 3s !===M/ a year .;he payment will continue
for sixteen years. How much is the pension worth now, if rate of interest is 1=Q
Question !6 ;he following facts are aailable6
a. 3is2 free rate, GQ
b. 3e'uired rate of return on mar2et portfolio,1JQ
c. Ceta coe@cient of shares of )C" -td.,1.&
d. Expected diidend during the next year, 3s !
e. (rowth rate in diidendsMearnings, JQ
"ompute the price at which the shares of )C" -td. 8hould sell.
Question #6 ) 3s 1== perpetual bond is currently selling for 3s G&. ;he coupon rate of interest is 1!.&Q and the appropriate
discount rate is 1&Q. "alculate the alue of bond. 8hould it be bought? $hat is its yield to maturity?
Question &6 Di%erentiate between6
a. Casic R diluted earnings per share
b. <perating and 5inancial leerage
PART A B
Question 16 ) 0rm is considering the following proHect6
")8H 5-<$8 ,3s. 5<3 57*E FE)38
= 1 2 ! # &
/&==== N11!== N12>?G N1##2G N1?!=& N1J#21
"alculate the DA* for the proHect if the cost of capital is 1=Q.$hat is the proHectIs 733?
Question 26 $hat are the critical factors to be obsered while ma2ing capital budgeting decisions under capital rationing?
Question !6 <rchid +otors has a target capital structure of #=Q debt and ?=Q e'uity. ;he yield to maturity on the companyIs
outstanding bonds is GQ and the companyIs tax rate is #=Q. <rchid +otors "5< has calculated the companyIs weighted
aerage cost of capital as G.G?Q. $hat is the companyIs cost of e'uity capital?
Question #6 Explain the assumptions and implications of the Det 7ncome approach and the Det <perating 7ncome approach.
7llustrate your answer with hypothetical examples.
Question &6 I;he assumptions underlying the ++ diidend irreleance hypothesis are unrealisticI. Explain and illustrate
PART A C
Question 16 $hat is stable diidend policy? $hy should it be followed? $hat can be the conse'uences of changing a stable
diidend policy?
Question 26 T -td sells goods at a gross pro0t of 2=Q. 7t includes depreciation as a part of cost of production.
;he following 0gures for the 12 month period ending +arch !1, current year are gien to enable you to ascertain the
re'uirements of wor2ing capital of the company on a cash cost basis.
7n your wor2ing, you are re'uired to assume that6
) safety margin of 1&Q will be maintainedS
"ash is to be held to the extent of &=Q of current liabilitiesS
;here will be no wor2/in/progressS
;ax is to be ignoredS
5inished goods are to be alued at manufacturing costs. 8toc2s of raw materials and 0nished goods are 2ept at one
monthIs re'uirements.
8ales at 2 monthIs credit, 3s 2>,==,===
+aterials consumed ,suppliersI credit is for 2 months., 3s ?,>&,===
$ages ,paid on the last day of the month., 3s &,#=,===
+anufacturing expenses outstanding at the end of the year ,cash expenses are paid one month in arrear., 3s ?=,===
;otal administratie expenses ,paid as aboe., 3s 1J=,===
8ales promotion expenses ,paid 'uarterly in adance., 3s G=,===
Question !6 Di%erentiate between6
a. +utually Exclusie and 7ndependent 7nestment
b. )ggressie R matching approach of 0nancing wor2ing capital
Question #6 ) 0nance company adertises that it will pay a lump sum of 3s##?&= at the end of & years to inestors who
deposit annually 3s ?=== for & years. $hat is the interest rate implicit in this o%er?
Question &6 ) companyIs bonds hae a par alue of 3s 1==, maturity in seen years, and carry a coupon rate of 12Q payable
semi/annually. 7f the appropriate discount rate is 1?Q, what price should the bond command in the mar2et place?
Ca#e S%/(* $ 0
+etcalf Engineers is considering a proposal to replace one of its hammers. ;he following information is aailable6
a. ;he existing hammer was bought 2 years ago for 3s 1= la2h. 7t has been depreciated at the rate !!.!! percent per
annum. 7t can be presently sold at its boo2 alue. 7t has remaining life of & years after which on disposal, it would
fetch a alue e'ual to its the then boo2 alue.
b. ;he new hammer costs 3s 1? la2hs , it will subHect to a depreciation rate of !!.!!Q. )fter & years it is expected to
fetch a alue e'ual to its boo2 alue. ;he replacement of the old hammer would increase reenues by 3s 2 la2hs per
year and reduce operating cost ,excluding depreciation. by 3s 1.& la2h per year.
"ompute the incremental post tax cash Eows associated with the replacement proposal, assuming the tax rate of &=Q
Ca#e S%/(* $ ;
;he following is the capital structure of 8imon co. as on !1st +arch 2==J
E'uity 8hares6 1==== shares ,of 3s 1== each. 1=,==,===
12Q Areference 8hares ,of 3s 1== each. #,==,===
1=Q Debentures ?,==,===
2=,==,===
;he mar2et price of the company:s share is 3s 11= R it is expected that a diidend of 3s 1= per share would be declared at
the end of current year. ;he diidend growth rate is ?Q.
,i. 7f the tax rate is !&Q compute the $)"" by boo2 alue R mar2et alue weights
,ii. 5or expansion the company intends to borrow a fund of 3s 1= la2h bearing 12Q rate of interest, what will be
reised $)""? ;he 0nancing decision is expected to increase diidend from 3s 1= to 3s 12 per share R the mar2et
price of share will reduce to 3s 1=& per share
Training & De7el!-"en%
A)3; / )
Q1. Explain the di%erence between training and deelopment.
Q2. How are training needs of an organi1ation assessed?
Q!. $hat are the broad responsibilities of a trainer in a training programme?
Q#. $hat are the responsibilities of the management of an organi1ation with respect to implementation of training
programmes?
Q&. $rite a brief note on recent trends in training.
A)3;/ C
Q1. $hy is it necessary to ealuate training processes and actiities?
Q2. Discuss the e%ectieness of role playing as a training method.
Q!. $hat would be the training scheme for s2illed, semi/s2illed and uns2illed wor2ers?
Q#. $hat problems can an organi1ation face if its training obHecties hae not been properly ealuated?
Q&. $rite short notes on6
a. +entoring
b. "ounselling
A)3; / "
Q1. $hat factors does a training and deelopment budget depend upon?
Q2. $hat are +DAs? $hy they are re'uired?
Q!. How should the personnel of an organi1ation be trained in the eent of mar2et changes?
Q#. Discuss case study as a training method.
Q&. $rite a note on "orporate 4niersity +odel.
")8E 8;4DF/1
78 3)L); 7D DEED8 <5 3E+ED7)- ;3)7D7D(?
3aHat 8harma has been employed for six months in the accounts section of a large manufacturing company in 5aridabad. Fou
hae been his superisor for the past three months. 3ecently you hae been as2ed by the management to 0nd out the
contributions of each employee in the )ccounts 8ection and monitor carefully whether they are meeting the standards set by
you.
) few days bac2 you hae completed your formal inestigation and with the exception of 3aHat, all seem to be meeting the
targets set by you. )long with numerous errors, 3aHatIs wor2 is characteri1ed by low performance / often he does 2= percent
less than the other cler2s in the department.
)s you loo2 into 3aHatIs performance reiew sheets again, you begin to wonder whether some sort of remedial training is
needed for people li2e him.
Questions
1. )s 3aHatIs superisor can you 0nd out whether the poor performance is due to poor training or to some other cause?
2. 7f you 0nd 3aHat has been inade'uately trained, how do you go about introducing a remedial training programme?
!. 7f he has been with the company six months, what 2ind of remedial programme would be best?
#. 8hould you superise him more closely? "an you do this without ma2ing it obious to him and his co/wor2ers?
&. 8hould you discuss the situation with 3aHat?
")8E 8;4DF/2
<ne +onday morning 8anHay Dagpal, a recent recruit from a reputed management institute in +anipal wal2ed into the sales
o@ce at "hennai as a new sales trainee. 3aghaan, the Xonal 8ales +anager for a large computer hardware 0rm was there to
greet him. 3aghaanIs Hob consisted of oerseeing the wor2 of sales o@cer, 0eld executies and trainee salesmen numbering
oer &= of three areas namely "hennai, Cangalore, and ;riendrum. ;he sales growth of computers, parts and other o@ce
e'uipment in his area was highly satisfactory, especially in recent years / than2s to the deelopmental initiaties ta2en by
respectie 8tate (oernments in spreading computer education in o@ces, schools, colleges, ban2s and other institutions.
3aghaan had collected seeral sales reports, catalogues and pamphlets describing in detail the types of o@ce e'uipment
sold by the company. )fter a pleasant chat about their bac2grounds, 3aghaan gae 8anHay the collected material and
showed him to his assigned des2. ;hereafter 3aghaan excused himself and did not return. 8anHay spent the whole day
scanning the material and at &.== pm he pic2ed up his things and went home.
Questions
1. $hat do you thin2 about 3aghaanIs training programme?
2. $hat type of sale training programme would you suggest?
!. $hat method of training would hae been best under the circumstances? $ould you consider <L;, simulation or
experiential methods?
Training & De7el!-"en%
PART $ A
Q1. $hat are the elements of learning?
Q2. Discuss expectancy theory from training:s perspectie.
Q!. CrieEy describe the coordinating responsibilities of a training manager.
Q#. $hy is it a challenge to run training operation as a pro0t center?
Q&. $hat are the broad features of action research?
PART $ B
Q1. (ie one example of each of the three types of institutional obHecties.
Q2. De0ne pedagogy and distinguish it from andragogy.
Q!. )nalysis the business Embedded model of organi1ing the training functions.
Q#. $hat are the arious ariants of -ecture method?
Q&. CrieEy describe the components of training modules.
PART $ C
Q1. $hat aspects of facilities should be considered during the design phase?
Q2. $hat e%ect does a training aid hae on the retention span of a trainee?
Q!. $hen is eye contact made and when it is aoided?
Q#. Discuss the methods for identifying training bene0ts.
Q&. $hat are the di%erent types of ealuation designs?
CASE STUDY $ I
B!/# !n %raining !)Fe%i7e#
)rHun Enterprises ,)E. is a fairly large consumer goods 0rm holding a mar2et share of approximately 12Q and ran2ed Jth in
terms of sales olume in its maHor products toiletries and cosmetics.
;he company in the last three years had organi1ed residential training programmes for its salesmen, held oer # days in a
0e star hotel with drin2s and parties eery eening. (uest spea2ers and wies Hoined on the last day. 7t was an exciting
experience.
;he course was designed and conducted by a well/2nown training consultant. 7t included releant 2now how and s2ill
deelopment through lectures and sub/group deliberations and ideo 0lms.
;he participants uniformly rated the programme as excellent on a 0e point scale. Howeer when an ealuation was done
three months later at the pea2 of the selling season, the rating was largely satisfactory to the open ended 'uestions. ;he
salesmen attributed improed sales to their day and night e%orts and increased mar2et demand price parity, etc.
./e#%i!n#@
1. $hat purpose does this training programme sere?
2. )nalyse limitations of6
a.. training process
b.. training methods
c.. ealuation method
CASE STUDY A II
Rel/%ane %! /n(erg! %raining
3ahul has been wor2ing as a manager ,credit appraisal. in 8yndicate Can2 since 1G>1. He is a 0rst ran2 holder of the
Karnata2a 4niersity in 1G1=. He rose from the ran2 of o@cer grade D to o@cer grade 7 in a span of 1= years. 3ecords of the
ban2 show that he is an extremely e@cient manager in )gricultural credit, 7ndustrial credit and credit to small businesses etc.
;he ban2 is planning to computeri1e the proHect appraisal department. 7n this connection, 3ahul was as2ed to ta2e up training
in computer operation. Cut he was 'uite reluctant to undergo training.
./e#%i!n#@
1.. How do you design an appropriate programme for 3ahul to ac'uire computer s2ills?
2.. How do you bring about attitudinal change in 3ahul?
C!r-!ra%e Binane
A)3; / )
Q1. IAro0t maximi1ation is not an operationally feasible criterionI. Do you agree? 7llustrate your iews.
Q2. Discuss the fundamental principle behind the concept of Ialue of timeI.
Q!. ;here is a direct relationship between ris2 and return in eery area of 0nancial management. Explain.
Q#. ) 0rm is considering the following proHect6
")8H 5-<$8 ,3s. 5<3 57*E FE)38
= 1 2 ! # &
/&==== N11!== N12>?G N1##2G N1?!=& N1J#21
,a. "alculate the DA* for the proHect if the cost of capital is 1=Q. $hat is the proHectIs 733?
,b. 3ecompute the proHectIs DA* assuming a cost of capital of 1=Q for years 1 and 2, 12Q for years ! and # and 1!Q for
year &. "an the 733 method be used for accepting or reHecting the proHect under these conditions of changing cost of capital
oer time? $hy or why not?
Q&. De0ne cost of capital. Explain its signi0cance in 0nancial decision/ma2ing.
A)3; / C
Q1. ) company re'uires 3s &==,=== to construct a new plant. ;he feasible 0nancial plans are as follows6 ,i. ;he "ompany may
issue 2&,=== common shares at 3s 1= per share and 2,&== debentures of 3s 1== denomination bearing an J per cent rate of
interest. ,ii. ;he "ompany may issue &=,=== common shares at 3s 1= per share. ,iii. ;he "ompany may issue 2&,=== common
shares at 3s 1= per share and 2,&== preference shares at 3s 1== per share bearing an J per cent rate of diidend.
7f the companyIs earnings before interest and taxes are 3s 1=,===, 3s 2=,===, 3s #=,===, 3s ?=,=== and 3s 1,==,===, what
are the earnings per share under each of the three 0nancial plans? $hich alternatie would you recommend and why?
Q2. Explain the D7 and D<7 approaches of 0nancing the capital structure with hypothetical examples.
Q!. Discuss the +odigliani and +iller approach, and critically analyse the hypothesis.
Q#. ;he following is the summari1ed balance sheet of Ahilips 7ndia -td as on !1 +arch 2==2 and 2==!.
Arepare the cash Eow statement for the year ended 2==!.
-iabilities 2==2 2==! )ssets 2==2 2==!
8hare "apital 1!&==== 1!&==== 5ixed )ssets 12===== G?====
(eneral 3esere G===== G!==== 7nestments 1&==== 1J====
Aro0t R -oss aMc 1?J=== 2=#=== 8toc2 >2==== ?!====
"reditors &=#=== #=2=== Debtors ?!==== 1!?&===
Aroision for ;axation 22&=== !==== Can2 ##>=== &G1===
+ortgage -oan / J1====
;otal !1#>=== !>2?=== ;otal !1#>=== !>2?===
)dditional 7nformation6
,a. 7nestments costing 3s 2#,=== were sold during the year for 3s 2&,&==.
,b. Aroision for tax made during the year was 3s 2>,===.
,c. During the year, a part of the 0xed assets costing 3s !=,=== were sold for 3s !?,===. ;he pro0t was included in the
pro0t and loss account.
,d. 7nterim diidend paid during the year amounted to 3s 1,2=,===.
Q&. $hat are the important ratios used to assess the 0nancial position of a company?
A)3; / "
Q1. $hat is the di%erence between hire purchase and lease 0nance?
Q2. ) 0rm has applied for wor2ing capital 0nance from a commercial ban2. Fou are re'uested by the ban2 to prepare an
estimate of the wor2ing capital re'uirements of the 0rm. Fou may add 1=Q to your estimated 0gure to account for exigencies.
;he following is the 0rmIs proHected pro0t and loss account6
Aarticulars 3upees
8ales 22#>===
"ost of (oods 8old 1?!>1==
(ross Aro0t ?=GG==
)dministratie expenses 1#GJ==
8elling expenses 1!G1==
Aro0t before tax !21===
;ax Aroision 1=>===
Aro0t after ;ax 21#===
;he cost of goods sold is calculated as follows6
Aarticulars 3upees
+aterial 4sed JGJJ==
$ages R other mfg. expenses ??J>&=
Depreciation 2&1#&=
1J1G===
-ess6 8toc2 of 0nished goods 1J1G==
,1=Q product not yet sold.
"ost of (oods 8old 1?!>1==
;he 0gures gien aboe relate only to the goods that hae been 0nished, and not to wor2 in progressS goods e'ual to 1&Q of
the yearIs production ,in terms of physical units. are in progress, on an aerage re'uiring full material but only #=Q of other
expenses. ;he 0rm has a policy of 2eeping two monthsI consumption of materials in stoc2. )ll expenses are paid one month in
arrear. 8uppliers of material grant one and a half monthIs creditS 2=Q sales are made in cash while the remaining is sold on
two monthsI credit. >=Q of income tax has to be paid in adance in 'uarterly instalments.
Q!. $hat synergies exist in a ,a. hori1ontal merger, ,b. ertical merger and ,c. conglomerate merger?
Q#. $hat are the di%erent forms of public/sector enterprises? Explain with the help of a chart.
Q&. Explain oercapitali1ation. $hat are the adantages R eils of oercapitali1ation?
")8E 8;4DF/1
;he following is the capital structure of 8imon co.as on !1st +arch 2==J
E'uity 8hares 6 1==== shares , of 3s 1== each. 1=,==,===
12Q Areference 8hares , of 3s 1== each. #,==,===
1=Q Debentures ?,==,===
2=,==,===
;he mar2et price of the companyIs share is 3s 11= R it is expected that a diidend of 3s 1= per share would be declared at
the end of current year . ;he diidend growth rate is ?Q.
,i. 7f the tax rate is !&Q compute the $)"" by boo2 alue R mar2et alue weights
,ii. 5or expansion the company intends to borrow a fund of 3s 1= la2h bearing 12Q rate of interest, what will be reised $)""
? ;he 0nancing decision is expected to increase diidend from 3s 1= to 3s 12 per share R the mar2et price of share will
reduce to 3s 1=& per share
")8E 8;4DF/2
$hile corporate 0nance is concerned with treasury operationsS wor2ing capital managementS and proHect ealuation and
inestor relations, cash management refers to the collection, concentration and disbursement of cash. 7t encompasses a
companyIs leel of li'uidity, its management of cash balance and its short/term inestment strategies. ;he need for e%ectie
cash Eow management is felt due to uncertainty in cash Eows and the lac2 of synchroni1ation of inEows and outEows.
)lthough companies want to hold as little cash as possible, they would also 2eep enough reseres to face contingencies that
may occur.
Questions
1. $hat is the role of a "+8 in corporate 0nance?
2. $hat drawbac2s in the existing collection system did the 3;(8 system see2 to improe on?
!. 7n your opinion, was the 3;(8 system able to improe the "ompanyIs collection management?
S%ra%egi HRD
A)3; / )
)nswer in 1==/1&= words6
a. Croadbanding
b. "ountercyclical hiring
c. !?= degree feedbac2 system
d. Human 3esource <utsourcing ,H3<.
e. ;elecommuting
f. )pprenticeships
g. "areer Alateau
h. 8uccession Alanning
i. 7nade'uacies of traditional compensation systems
H. <pen boo2 management
A)3;/ C
Q1. De0ne 8trategic 8election. "ritically ealuate the arious tools and techni'ues used in strategic selection?
Q2. O) committed wor2force is worth its weight in gold.O Elaborate upon this statement and describe ways as to how
companies can 2eep their wor2ers motiated and committed.
Q!. OEmployees are a cost centre and the 0rst target at times of cost reduction.O ;his is an ine@cient reality. Discuss ways as
to how companies can aoid laying o% employees een at times of economic distress.
Q#. O;odayIs world is changing rapidly and employers need to ma2e sure that their employees are fully up/to/date.O 7n light of
the aboe statement, discuss the importance of training and deelopment structures and what all a company can do to
ensure that its employees stay updated.
Q&. O) dissatis0ed employee or an employee leaing the organi1ation is an inestment gone waste.O
Elaborate upon this statement.
A)3; / "
Q1. OEen in todayIs commercialised world, money is not the only drier of employee performance.O Examine this statement
and determine the arious ways in which an employee see2s Hob satisfaction and how best an employer can satisfy their
employees.
Q2. ODiscrimination is an abhorrent practice, still it continues unchec2ed.O 7n light of this statement, describe the arious ways
a wor2er can be discriminated against.
Q!. OHuman 3esource planning is no longer an arcane science. 7t is a real and useful tool of Human 3esource +anagement.O
Elaborate upon this statement and determine the bene0ts of Human 3esource Alanning and the ways in which the supply of
human resources can be forecasted in an e%ectie manner.
Q#. $hy do most mergers and ac'uisitions disregard the human resource element?
&. Describe the purposes of a 4nion. How can a company operate on a non/union basis yet be able to e%ectiely address the
concerns of its employees and deal with e%orts to unioni1e?
")8E 8;4DF / 1
7n the past, the decision criteria for mergers and ac'uisitions were typically based on considerations such as strategic 0t of
the merged organi1ations, 0nancial criteria and operational criteria. +ergers and ac'uisitions were often conducted without
much regard for the human resource issues that would be faced when the organi1ations were Hoined. )s a result, seeral
undesirable e%ects on the organi1ationIs human resources commonly occurred. Donetheless competitie conditions faour
mergers and ac'uisitions and remain a fre'uent occurrence. Examples of mergers among some of the largest companies
include the following6
Questions
Q1. 7llustrate some of the human resources issues that can arise as a result of a merger and ac'uisition exercise. ,1.
Q2. $hat can an organi1ation do to mitigate the impact of mergers and ac'uisitions on the human resources element? ,1.
Q!. <ut of the mergers listed aboe, using your own 2nowledge, determine which of these mergers hae been successful or
not and to what extent. ,=.&.
")8E 8;4DF/2
Lapanese companies in Critain and elsewhere hae been practicing what has become 2nown as lean production method
,-A+s.. ;hese inole Eexible wor2ing practices, team wor2ing, multi s2illing, and operation of production on Hust in time
principles.
Questions
Q1. OHiring the OrightO employee,s. costs a lot of time and e%ort.O Do you thin2 it is worth the e%ort? ,1.
Q2. $hat are the 2ey elements of DissanIs culture and operations strategy? ,1.
Q!. 4sing your own 2nowledge, determine how Dissan was able to succeed in the highly unioni1ed auto industry in Critain?
,=.&.
S%ra%egi HRD
PART $ A
Q1. Describe enironmental analysis. Enlist the steps inoled in the process of enironmental analysis.
Q2. How can <D interention techni'ues be implemented in an organi1ation.
Q!. -ist the constraints the organi1ation may come across during strategic implementation
Q#. Elucidate how managers can facilitate cultural change in an organi1ation.
Q&. U)n organi1ational design is intimately concerned with the way in which decision ma2ing is centrali1ed, shared or
delegated and with the way the enterprise is goerned.V $hat are determinants of organi1ational design?
PART $ B
Q1. Di%erentiate between +int1berg:s and +c2inseys:s framewor2 of strategy.
Q2. How can H3 professionals contribute towards ma2ing human resources an organi1ation:s competitie adantage?
Q!. CrieEy explain the steps in organi1ational deelopment.
Q#. 7s there di%erence between alue and culture? How can alues be deeloped amongst employees?
Q&. Discuss the issues related to performance appraisal methods. How can they be addressed?
PART $ C
Q1. Explain in brief the inEuence of economic and technological changes in H3 management
Q2. Explain the role of economic and technological change in H3 management?
Q!. Discuss the complexities associated with international H3+.
Q#. Explain the relationship between strategic leadership and competitie adantage.
Q&. 5or successful implementation of a strategy the history of an organi1ation and the dominant alues of the culture that
exists must be ta2en into account. Describe the critical elements of corporate culture in light of the aboe statement.
CASE STUDY $ I
*etements -tee is a chain of men:s retail clothing stores located throughout the proince of Quebec, "anada. ;wo years ago,
the company introduced new incentie systems for both store managers and sales employees. 8tore managers receie a
salary with annual merit increases based on sales aboe targeted goals, store appearance, store inentory management,
customer complaints and seeral other performance measures. 8ome of this information ,e.g., store appearance. is gathered
during isits by senior management, while other information is based on company records ,e.g., sales olume..
./e#%i!n#
1. $hat symptom,s. exist at *etements -tee which suggest that something has gone wrong?
2. $hat are the causes that led to these symptoms?
!. 8uggest actions the organi1ation should ta2e to correct these problems.
CASE STUDY $ II
*isit the website of two organi1ations representing di%erent sectors ,e.g. insurance, medical, software, manufacturing,
automotie, telecom, information technology etc... Examine these sites and identify their family friendly programmes.
*isitM"ontact these organi1ations and compare their wor2/life balance practices. "onduct interiew with H3 manager and
some employees of the 0rms to obtain the following information and enlist6
c ;he 0rms: wor2/life programmes and the reason for their adoption these programmes
c ;he reasons for adoption of the wor2/life programmes
c How well these pragrammes are being utili1ed in each of these 0rms
c 7s there a gap between the design of wor2/life programmes in these organi1ations, their actual implementation and
utili1ation?
c )re the employees satis0ed with organi1ational support for their personal needs?
Gr!/- D*na"i# & Managing C'ange
A)3; / )
Q1. I$hy might organi1ations choose a bottom up approach to cultural change?
Q2. $hat is broad banding? $hat may be some of the disadantages of broad banding?
Q!. How communication as a process plays an important role in 3eward +anagement?
Q#. $rite a note on the di@culties you might can face in transiting production wor2ers to team leaders.
Q&. $hat are the ways to ealuate learning?
A)3; / C
Q1. $hy employee inolement can sometimes adersely a%ect organi1ationIs e%ectieness?
Q2. How would you react to the redundancy of colleagues in the organi1ation for which you hae wor2ed?
Q!. How would you di%erentiate between an action research approach and an ealuation research approach?
Q#. $hy the organi1ation should use a range of techni'ues to obtain data to ealuate change?
Q&. $hat are the di%erent sources to implement the change process? $hich one do you thin2 is the best choice?
A)3; / "
Q1. $rite short note on contingency approach to the design of organi1ational structure.
Q2. $hat are the 2ey di%erences between classical uniersal and consistency approach to the design of organi1ational
structure?
Q!. 4sing 8chuler and Lac2sonIs continua what role behaiours do you thin2 are appropriate to 'uality enhancement and cost
reduction strategies?
Q#. $hat are the characteristics of transformational leaders?
Q&. $hy feedbac2 is so important? $hat s2ills managers should hae to proide accurate feedbac2?
")8E 8;4DF/1
+icro)ge 4ndergoes +assie 8tructural "hange
7n )pril 2===, +icro)ge ;echnology 8erices transformed itself to an e/Cusiness infrastructure serices company that operates
as a irtual organi1ation, with an agile and mobile sales force able to reach broader geographic mar2ets. O;he rapidly/
changing climate of the technology industry, primarily due to the growth of the 7nternet and emphasis on reducing operating
and technology costs through e/Cusiness, has made it clear that we must ma2e signi0cant changes to our business to meet
the demands of the new digital mar2etplace,O said +icro)ge ;echnology 8erices Aresident, Le% 8wanson.
Questions
1. Do you thin2 that the changes in organi1ational structure discussed in this case can achiee success?
Explain.
2. +icro)ge made seeral organi1ational changes at the same time. $hat problems might be encountered by ma2ing so
many changes at once? How can managers deal with this type of massie structural change?
1. ;he +icro)ge sales force will wor2 independently for much of their time with the elimination of the thirty/0e 0eld o@ces,
How can managers at corporate head'uarters 2eep trac2 of sales actiity? $hat technologies might be used to ensure that
sales goals are being met?
")8E 8;4DF/2
-oren1o and ;exas )ir
5ran2 -oren1o battled to 2eep his airline safe in the air and 0nancially iable. -oren1o faced intense competition on most route
systems and seere problems with EasternIs strong unions and poor image. ;exas )ir typi0ed the upheaal and change that
can occur in a 0rm as it battles to meet new challenges.
1. $hat parts of the external enironment changes the most for ;exas )ir? How did they change?
2. -oren1o had a reputation at ;exas )ir for being ruthless with employees in order to cut costs. $hen is such harsh treatment
Husti0ed? Do you feel it was Husti0ed in the ;exas )ir case, gien the change in the external enironment for air transport?
Discuss your answer.
!. How would you Hudge whether ;exas )irIs new H3 policies under deregulation were e%ectie? $hat criteria would you use
and why?
#. Do you agree that it ta2es an aggressie "E< such as -oren1o to bring about real change in a 0rmIs H3 policy or could this
be done by the 0rmIs H3 unit? Explain
Lea(er#'i-
A)3; / )
Q1. $hy is creating a ision and selling it considered the foremost tas2 of a leader?
Q2. $hy is trust building essential to become an e%ectie leader.
Q!. Alease explain the Cla2e and +outon theory of leadership? Do you consider it of practical use? Alease discuss.
Q#. $hat is transformational leadership? How is it di%erent from transactional leadership?
Q&. $hat are the speci0c roles of team leaders?
A)3; / C
Q1. "an leadership be taught? Discuss.
Q2. How do leaders inEuence their followers by role modeling? (ie some examples.
Q!. "ompare the leadership styles of 3am with Krishna.
Q#. $hat are the expectations of followers from their leaders.
Q&. $hy is creation , articulation, and alignment of corporate alues essential for business leaders?
A)3; / "
Q1. Discuss the leadership 'ualities of +ahatma (andhi.
Q2. OExperimentation and 3is2 ta2ing are essential traits of a good leader.O Discuss in detail with current examples of
business leaders.
Q!. O(ood leaders are ery s2illful in creatie use of reward and recognition.O Discuss with examples from great business
leaders.
Q#. $hy is it essential for leaders to grow continuously? $hat are the arious ways in which leaders deelop themseles?
Q&. Di%erentiate leaders from managers in terms of planning and budgeting, organising and sta@ng, deeloping a human
networ2, execution, and primary coordinating mechanisms.
")8E 8;4DF / 1
)rc of -eadership / Loan of )rc
8he was one of the greatest leaders the world has seen because she roused a whole nation from despondency and defeatism.
8he spurred it to 0ght and eentually drie away the mighty English and unite a nation. 8he is a pure leader, par excellence.
Question6
Q1. ;o what do you attribute LoanIs success as a leader?
Q2. How did Loan of )rc accomplish her mission?
Q!. "an you thin2 of some other people who had some of the attributes which Loan had? Alease discuss.
")8E 8;4DF / 2
;he 8ound of the 5orest
Cac2 in the third century ).D., King ;sIao sent his son, Arince ;Iai, to the temple to study under the great master Aan Ku.
Cecause Arince ;Iai was to succeed his father as 2ing, Aan Ku was to teach the boy the basics of being a good ruler. $hen the
prince arried at the temple, the master sent him alone to the +ing/-i 5orest. )fter one year, the prince was to return to the
temple to describe the sound of the forest.
Questions6
Q1. $hy did King ;sIao send his son, Arince ;Iai, to the temple to study under Aan Ku a man who seems to hae no idea of the
alue of time.
Q2. Do you thin2 that to be a good manager it is necessary to hear the unheard?
Q!. $hat is unheard in real life and how do e%ectie leaders hear it?
La)!r La8
A)3; / )
Q1.6 4nder the 5actories )ct, 1G#J, what are the main proisions and restrictions regarding the employment of young
personIs? How should the register of child wor2ers be maintained in a factory?
Q2.6 $hat are the proisions in the $or2manIs "ompensation )ct, 1G2! relating to medical examination of an inHured
wor2man? $hat is the e%ect of refusal by an inHured or disabled wor2man to undergo medical examination at the cost of the
employer?
Q!.6 $rite a note on EmployeesI 8tate 7nsurance ,)mendment. )ct, 1GJG
Q#.6 +ention the circumstances under which an employee will receie bene0t for occupational disease under the EmployeesI
8tate 7nsurance )ct, 1G#J
Q&.6 De0ne Obasic wagesO under EmployeesI Aroident 5unds and +iscellaneous Aroisions )ct, 1G&2.
A)3; / C
Q1.6 $rite a note on Ocompulsory insurance of employer for payment of gratuityO.
Q2.6 $hat are the conditions for the payment of maternity bene0t under the +aternity Cene0t )ct, 1G?1? $hen is this bene0t
forfeited?
Q!.6 $hat is meant by IwagesI under the Aayment of $ages )ct,1G!?. who is responsible for the payment of wages under the
)ct?
Q#.6 $hat remedy is aailable to a wor2er who has been paid less than the minimum rate of wages?
Q&.6 ;he Aayment of Conus )ct is not applicable to certain employees. $ho are they?
A)3; / "
Q1.6 De0ne the following terms as used in 7ndustrial Disputes )ct, 1G#> ,a. $or2man ,b. -ay/o%, ,c. 7ndustrial Dispute.
Q2.6 De0ne the terms Iloc2/outI and IretrenchmentI as used in the 7ndustrial Disputes )ct, 1G#>. $hat are the restrictions
imposed on loc2/outs by this )ct?
Q!.6 7s the registration of ;rade 4nion obligatory? 8tate the e%ect of registration of a trade union. 8tate the rights and
priileges of a registered ;rade union and its members.
Q#.6 "an an employer ma2e any discrimination against woman while ma2ing recruitment for the same wor2 or wor2 of a
similar nature? 7f 8o, under what circumstances and subHect to what conditions?
Q&.6 $hat are the arious proisions of contract labour ,3egulation and )bolition. )ct, 1G>= regarding health and welfare of
contract labour?
")8E 8;4DF / 1
) tea boy employed in a canteen situated outside a factory was hit by a bullet 0red by the police to disperse an unruly mob
while he was returning from the factory. it was his duty to carry tea from the canteen to arious persons in the factory?
")8E 8;4DF / 2
$hile wor2ing on a machine, a wor2er accidentally drops a aluable testing appliance which is bro2en. ;he employer deducts
the alue of appliance from the wages of the wor2er. 7s the deduction Husti0ed?
L!gi#%i an( S/--l* C'ain Manage"en%
A)3; / )
Q1. Explain some of the 'uantitatie models used in logistics management.
Q2. How are alue/added serices classi0ed? Explain in detail.
Q!. $ho are the 2ey actors inoled in ensuring an e@cient and e%ectie logistics system?
Q#. I-ogistics is an integrated e%ort for creating customer alue at the lowest total cost.I "omment on how a logistical
manager may balance serice expectations and cost expenditures while ful0lling business obHecties in light of this
statement.
Q&. $hat are the six operational obHecties that determine logistical performance?
A)3; / C
Q1. I;ransportation management is the bac2bone of the entire supply chain.I Do you agree? (ie reasons for your answer.
Q2. "onsider the transportation problem haing the following transportation costs and the demand and supply re'uirements
indicated in the following table6
Destination
8ource 1 2 ! # & 8upply
1 1= 1J 2G 1! 22 1==
2 1! + 21 1# 1? 12=
! = ? 11 ! + 1#=
# G 11 2! 1J 1G J=
& 2# 2J !? != !# ?=
Demand 1== 12= 1== ?= J=
4se the north/west corner rule to obtain the optimal solution.
Q!. Explain the steps inoled in designing an appropriate networ2 design process.
Q#. )nalyse the economic bene0ts of warehousing.
Q&. Explain the principles of pac2aging.
A)3; / "
Q1. $rite a note on intermodal transportation.
Q2. ;race the eolution of the concept of supply chain management.
Q!. $hat are the obstacles that hae to be oercome to e@ciently coordinate a supply chain?
Q#. Explain how the balanced scorecard model acts not only as a measurement tool but also as a management system that
helps in translating ision and strategy into strategic obHecties.
Q&. I;he most signi0cant technological impact on the supply chain has been information technology ,7;..I Do you agree? (ie
reasons for your answer.
")8E 8;4DF/7
$hereer you may be staying in +umbai, in whicheer corner your wor2place may be situated in this metropolis of more than
thirteen million people, you neer eer fail to receie your home/made food in time at the lunch hour at your wor2place
,proided you are willing to pay a nominal sum for the serice.^ 8ix days a wee2 some &=== semi/literate ti@n/wallahs ,also
called dibba/wallahs. in +umbai delier some 2==,=== lunch boxes from home to o@ce and ta2e the boxes bac2 again.
Question6
7s the performance of the ti@n/wallahs a feat in logistics or in supply chain management? Explain the reasoning for your
answer.
")8E 8;4DF / 77
+aruti 4dyog, the leading manufacturer of cars in 7ndia, is a leader in supplier relationship management. 7ts turnoer was 3s
12,#J1 crore and its pro0t before tax was 3s 1>&= crore in 2==&/=?. 7t sold &?1,J22 ehicles in 2==&/=? and captured a
mar2et share of oer && per cent. 7t deals with about >,1== components for its eleen maHor models. >= per cent of its
suppliers by number are located within a 1== 2m radius of its (urgoan plant. ;hey meet more than J= per cent of +arutiIs
re'uirements by alue, which was at a leel of 3s >1&= crore in 2==&/=?.
Question6
)s you can see, excelling in supplier relationship management is complex. 7t ta2es much e%ort and wor2. +otiation needs to
be balanced with Heopardy. $hat is it that ma2es the results worthwhile?
L!gi#%i an( S/--l* C'ain Manage"en%
PART $ A
Q1. O;here are many possible structures for supply chain, but the simplest iew has materials conerging on an organisation
through tiers of suppliers and products dierging through tiers of customers.O Elaborate.
Q2. Explain clearly the meaning of O$orld/"lassO in $orld/"lass 8upply "hain +anagement ,$"8"+.. $hat are the features
of $orld/"lass "ompanies? (ie your answer highlighting di%erent characteristics pertaining to management leel, 'uality
control, operationsMproduction and technological adances.
Q!. De0ne Enterprise 3esource Alanning ,E3A.. (ie its tangible and intangible bene0ts. $hy does a company pursue a new
E3A solution?
Q#. $hen "hristopher says that O8upply chains compete, not companiesO what exactly does he mean? Ealuate this
statement from the cost point of iew.
Q&. $hat is meant by logistical competency? Explain the role of logistic in supply chain management? Discuss in detail the
element of logistic cost?
PART $ B
Q1. $hat is logistic positioning? Explain the time based control techni'ues of logistic.
Q2. U"ustomer serice is the output of logistic and supply chain management and it is 2ey interface between mar2eting
functions and logistic functionV. Discuss.
Q!. $hat is supply chain management? $hat are the factor a%ecting distributions in supply chain management?
Q#. $hat are the essential di%erences in the 8upply "hain +anagement of Aroducts s. 8erices? Discuss the application of
8upply "hain +anagement principles in 5inancial 8erices.
Q&. $hat is arti0cial intelligence? Discuss managerial leels use to supply chain pro0tability.
PART $ C
Q1. $hat is meant by co/ordination in 8"+? $hat are the e%ects of lac2 of co/ordination in supply chain?
Q2. $hat is Ahysical Distribution +anagement ,AD+.? $hy is AD+ considered to be a critical area of oerall supply chain
management? Discuss the system or ItotalI approach to AD+ in detail.
Q!. De0ne 8"+ integration and discuss the four stages of 8teenIs model of supply chain integration. )lso, describe the
strategies inoled in 8"+ integration.
Q#. O+any innoations on technology/based approaches are well/suited to the enhancement of the e%ectieness of 8upply
"hain +anagementO/Lustify the statement by giing few applications of information technology in 8"+.
Q&. $hy is the location of warehouse important for the 8"+? Discuss some methods for determining the location of the
warehouse
CASE STUDY $ I
Pa##enger In%er'ange
7n most maHor cities the amount of congestion on the roads is increasing. 8ome of this is due to commercial ehicles, but by
far the maHority is due to priate cars. ;here are seeral ways of controlling the number of ehicles using certain areas. ;hese
include prohibition of cars in pedestrian areas, restricted entry, limits on par2ing, tra@c calming schemes, and so on. )
relatiely new approach has road/user charging, where cars pay fees to use a particular length of road, with the fee possibly
changing with preailing tra@c conditions.
./e#%i!n#@
,a. )re the problems of moing people signi0cantly di%erent from the problems of moing goods or 8erices?
,b. $hat are the bene0ts of public transport oer priate transport? 8hould public transport be encouraged, if so, how?
,c. $hat are the bene0ts of integrated public transport systems?
CASE STUDY $ II
K!C"!: %'e !nline !n7eniene #%!re %! #'/% (!8n
./e#%i!n#@
,a. $hat, in your opinion, is the maHor reason for the failure of Ko1mo?
,b. Do you thin2 that Ko1mo promised what its supply chain could not bear? $hat could hae preented its
Mar+e%ing !& Ser7ie In(/#%rie#
A)3;/ )
Q16 I7t is important to understand and meet customer expectations.I Do you agree? (ie reasons for your answer.
Q26 $hy is price considered to be a 2ey mar2eting tool in serices?
Q!6 $hat do understand by the term Iserice encounterI? Discuss some 2ey customer encounter scenarios.
Q#6 Do you thin2 launching a new product re'uires a systematic process of deelopment? 8upport your answer with releant
examples.
Q&. How does the hold obHectie help in defending a companyIs current position against imminent competition?
A)3;/ C
Q16 I;he output of a serice organi1ation is determined by the productie capacity of its e'uipment and its personnelI
"omment.
Q26 $hat are the factors that inEuence pricing decisions?
Q!6 $hat is the role of a message in moing an indiidual from the stage of awareness to eentual purchase?
Q#6 Explain how personal communication as a two/way communication.
Q&6 $hy do customers often rely on tangible eidence surrounding a serice for their ealuation?
A)3;/ "
Q16 $rite a detailed note on your understanding of human resource management ,H3+..
Q26 )s an H3 employee, how will you manage employment relationship?
Q!6 Do you thin2 regular customer sureys help in measuring the leel of customer satisfaction? (ie reasons for your
answer.
Q#6 Do you agree with the statement, I5irms need to ascertain the relationship between loyalty and pro0tability of customers
before deciding which type of loyal customers are truly pro0table for companiesI? (ie your arguments based on the
statement.
Q&6 7n todayIs world, why is it crucial to deelop a relationship with customers?
")8E 8;4DF / 1
;he Eastern Can2 was a large commercial ban2 with head'uarters in "alcutta and branches throughout the country. ;he
regional o@ces, each headed by a "hief +anager, were located in "alcutta, Aatna, Dew Delhi, Combay and +adras. +aHor
policy matters were handled by the head o@ce. )t the same time, much authority on loans and other matters was delegated
to the regional o@ces. ;he ban2Is early expansion had come about through internal growth and mergers. ;he ban2Is growth
was satisfactory until the late 1G&=s but it really bloomed between 1G?= and 1GJ=. During that period, the number of
branches tripled and net pro0ts, assets and foreign currency holdings more than doubled.
Questions6
Q1. Do you thin2 that the mar2eting concept failed at the Eastern Can2?
Q2. 8hould the introduction of the mar2eting concept in a serice industry be di%erent from that in product manufacturing?
Q!. $hat approach should +r +aHumdar adopt in his position? Ealuate his chances if he wants to reie the mar2eting
concept and ma2e it a success.
")8E 8;4DF / 2
7n terms of sheer si1e and reach, public sector ban2s still dominate 7ndiaIs ban2ing system. ;here are thirty three priate
ban2s and forty/three foreign ban2s operating in the country now, but the twenty/seen public sector ban2s still mop up the
bul2 of the ban2ing business, accounting for close to eighty/three per cent of the total deposits and eighty per cent of the
total adances.
Questions6
Q16 $hat are the important serice 'uality dimensions in the case of retail ban2ing?
Q26 How should a public/sector ban2 li2e 8C7, e%ectiely compete with the new priate/sector and foreign ban2s in the
present highly competitie retail mar2et?
CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM /
NIPM
SMU / SYMBIOSIS / XAVIER / NIRM /
PSBM / NSBM / ISM / IGNOU / IICT / ISBS
/ LPU / ISM&RC / LPU / NMIMS / ISBS /
MANIPAL GARUDA / HIMALAYA / IMT /
SMU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - DBM – DBA - PGDM
www.mbacases!"#a$swe%s.c&m
www.cases!"#s&'!(&$.($
www.cases!"#a$swe%s.($
www.)!es(&$a$swe%s.($
www.&$'($e*%&+ec%e*&%.c&m
a%a,($".ba$a-a%./ma('.c&m
ARA0IND
12213455667 - 12217898776
Mar+e%ing !& Ser7ie In(/#%rie#
PART $ A
Q1. $hat is serice? $hat is so distinctie about serices mar2eting that it re'uires special approach, set of concepts, and
body of 2nowledge? Explain the growing importance of serices today.
Q2. "lassify di%erent serices? How would you explain the usefulness of each of these classi0cations to managers? Explain
by referring to Health 8erice, )utomobile 3epair 8erice, Education 8erice, and 3etail Can2ing 8erice. Describe the
serices mar2eting mix.
Q!. $hat you understand by serice encounter. Discuss arious methods for managing encounters between customers?
$hat shapes consumer behaior?
Q#. How are customers: expectations formed? Explain the di%erence between desired serice and ade'uate serice with
reference to a serice experience you hae had recently while traelling in the 7ndian 3ailways. $hat is the process by which
customers ealuate the total serice o%ering?
Q&. a. 8erice location decisions.
b. 7ssues and role expectations of intermediaries in serices.
PART $ B
Q1. Discuss arious demand situations in serices. $hat are the problems associated with irregular demand? How can these
be managed?
Q2. Discuss the arious pricing strategies that may be employed for a new serice. Enumerate factors that determine pricing
decisions. $hat are the adantages and disadantages of cost based pricing?
Q!. 9 7s mar2eting, operations and human resources hae to be more closely lin2ed in serices than in manufacturing :
Discuss. How can a serice 0rm its people to attain sustainable serice excellence and productiity.
Q#. $hat are the distinctie obHecties of serices communications? $hich elements of serices communication mix would
you use for the following scenarios.
a. ) newly established (ym in your area.
b. )n established restaurant facing declining patronage because of new competitors.
Q&. a. ;echni'ues to manage the waiting line.
b. 8trategies used for ma2ing serice supply more responsie in serice industries.
PART $ C
Q1. $hy are serice employees critical to the success of any serice organi1ation? Explain arious strategies for deliering
serice 'uality through people. 7s empowerment always the best approach for e%ectie serice deliery?
Q2. 7n what speci0c ways does the distribution of serices di%er from the distribution of goods? Discuss the bene0ts and
challenges of franchising method of serice deliery.
Q!. $hy relationship mar2eting is more important in case of serices industries? $hat are some of the 2ey measures that
can be used by King0sher )irlines to create customer bonds and encourage long/term relationships with customers?
Q#. 9Quality is produced locally in the moments of truth of the buyer/seller interactions: Explain. $hat gaps can occur in
serice 'uality, and what steps can serice mar2eters ta2e to preent them?
Q&. $rite short notes on the following.
a. Aea2/load pricing.
b. 8hould serice mar2eters delight their customers?
c. How is technology changing the nature of serice?
CASE STUDY $ I
RELIANCE INBOCOMM
7n the 0rst/class compartment of a +umbai suburban train, a middle/aged (uHarati businessman screams into his 3eliance
phone. U 7 don:t want free serices. "harge me anything you li2e, but let me send messages.V
./e#%i!n# 6
1. Cased on your understanding of serices mar2eting concepts, identify the underlying reasons of the dismal failure of the
mobile telephony launching of 3eliance 7nfocomm.
2. How di%erently you would hae done it ?
CASE STUDY $ II
HEALTH TRAVELLERS
;here:s been a huge surge in medical trael globally in recent years. ;he Critish citi1ens are being forced to see2 medical
treatment in other countries by the sheer waiting lists caused by the Dational Health 8erice ,DH8.. Aatients from rich
countries in the +iddle East trael to the 48 when they need top notch medical care. 3esidents of poor deeloping nations
such as Digeria or Cangladesh trael to their more deeloped neighbours for medical treatment because there aren:t enough
good facilities aailable in their own countries. ;housands of Lapanese citi1ens see2ing medical treatment Ey abroad because
of the prohibitie costs of treatment in their home country. )mericans see2ing cosmetic surgery often Ey to 8outh )frica for
face tuc2s and breast augmentation because their insurance coerage doesn:t pay for those B and it is cheaper to get them
done in 8outh )frica than bac2 home.
1. 7dentify the healthcare segments that can be targeted by 7ndian healthcare companies. Fou should gie your reasons for
such selection.
2. 8uggest ways by which 7ndian health care companies can attract and retain health care customers from the target group.
C!"-e%i%i7e Anal*#i# & Mar+e%ing S%ra%eg*
A)3; / )
Q1. $hat is strategic mar2eting? $hat are its distinguishing characteristics? 8pecify the corporate inputs needed to formulate
mar2eting strategy.
Q2. +aHority of mar2eting strategists ac2nowledge the importance of competitie analysist but less e%orts are put into
detailed and formal analysis of competitors, $hy? Alease explain.
Q!. $hat are the factors on which AorterIs choice of strategy is based? Explain in detail the three generic strategies
identi0ed by Aorter.
Q#. How to assess the competitorsI strengths and wea2nesses? 7s this information necessary and for what purpose?
Q&. I;o prepare an e%ectie mar2eting strategy, a company must study its competitors as well as its actual and potential
customer.I Discuss.
A)3; / C
Q1. I) 0rm needs a competitie intelligence system to 2eep trac2 of arious facets of its rialIs businessesI. Discuss
Q2. $hat is bench/mar2ing? Explain with the help of examples how bench/mar2ing can help improing competitie
performance.
Q!. Describe C"(Is strategic enironment matrix. $hat is sustainable competitie adantage? $hat are the eight most
signi0cant potential competitie adantages a 0rm can hae according to Daidson?
Q#. $hat is Ithe boiled frog syndromeI? $hat is AE8; analysis? $hat are the strategic implications of di%erent types of
enironmental conditions, de0ned in terms of dynamism and complexity?
Q&. ,a. Distinguish between a customer/centered company and mar2et/centered company.
Q&. ,b. $hat do you understand by Icompetitor myopiaI? Explain with an example.
A)3; / "
Q1. $hat is a strategic group? 7s competition less intense within a strategic group and there is no rialry among groups?
$hile identifying strategic groups within industry, what dimensions company needs to loo2 at? Discuss.
Q2. (ies the increasing power of retailers in consumer goods mar2eting, how has this a%ected producers brand strategy?
Q!. Discuss brieEy the strategies used by mar2et leaders, challengers, followers and nichers in the personal computer
mar2et.
Q#. $hy is niching pro0table? Discuss the characteristics of an idle niche. $hy most of the 0rms entering a mar2et choose a
niching strategy?
Q&. Do you iew *ision and +ission as distinct guidelines for strategic planning? 7f so, discuss the subtle di%erences with
examples.
A)3; / D
Q1. Describe )nso%Is growth ector matrix. $hat are its strategic implications? $hat are the leels of ris2 associated with
each of the strategic alternaties identi0ed in the matrix?
Q2. O) challenger rarely improe its mar2et share by relying on only one strategy. 7ts success depends on combining seeral
principles to improe its position oer timeO. Discuss. $hat are the attac2 strategies aailable to mar2et challenger.
Q!. How can the mar2et leader protect its position? Discus arious defence strategies which he can choose in di%erent
circumstances.
Q#. +aruti 4dyog being a mar2et leader in automobiles has to defend its position in the mar2et. 7dentify the approaches
being used to the defence of its position. How successful does the strategy appears to be?
Q&. O) business organisation cannot remain in business with out being socially releant and responsible, and thus ma2ing
inestments in these areas is essential for its own existence if there is no element of social serice in it?O Alease discuss and
comment upon aboe mentioned statement? $hat is Isocietal mar2etingI?
8H<3; )D8$E3 Q4E8;7<D8
1. $hat do you understand by the term strategy?
2. De0ne strategic mar2eting?
!. Explain what is meant by Aroduct -eadership.
#. 7dentify di%erent sources of competition.
&. $hat do you understand by the term industry?
?. Explain the meaning of enironmental scanning.
>. $hat is meant by Calanced Aortfolio?
J. $hat are the dimensions of mar2et analysis?
G. $hat is "oncentrated +ar2eting?
1=. De0ne what is an 8C4?
11. $hat is a ;urnaround 8trategy?
12. $hat do you understand by "ompetitor/centered "ompany?
1!. $hat is 3eengineering?
1#. $hat is counter <%ensie Defence 8trategy?
1&. $hat is 5lan2 )ttac2 8trategy?
1?. $hat are the characteristics of a +ar2et -eader?
1>. $hy and when (uerrilla )ttac2?
1J. $hat is <%ensie +ar2eting?
1G. $hat is meant by Aroductiity through people?
2=. $hat is meant by mar2et drien company?
")8E 8;4DF/1
37;X / ")3-;<D / ;HE CE8; 7D 8E3*7"E Q4)-7;F
$ hen introducing himself to new employees, the president of the 3it1/"arlton Hotel "ompany says O+y name is Horst
8chul1e. 7Im the president, 7Im a ery important person around hereO. )fter a few seconds he continues, OCut so are you. 7n
fact, you are more important to customers than 7 am. 7f you donIt show up, we are in trouble. 7f 7 donIt show up, hardly anyone
would notice.O
Questions
1. $hy is it important for 3it1/"arlton to insist that employees not thin2 of themseles as serants, but rather as ladies and
gentlemen?
2. 7n what ways does 3it1/"arlton engage in relationship mar2eting?
!. 7s 'uality at 3it1/"arlton cost/e%ectie? Een if it costs [2,=== an incident? #. 8hould 3it1/"arlton attempt to moe towards
+r. 8chul1eIs latest goals? $hy or why not?
")8E 8;4DF/2
8DE)KE3 $)38
8nea2ers hae become a national obsession. Eeryone seems to hae them and eeryone li2es them / from the sports
enthusiast and the health conscious to the Hunior executie, the fashion conscious, and the actie home/ma2er. 7ndeed,
according to one analyst, one/third of all shoes sold in the 4nited 8tates today are snea2ers.
Questions
1. Explain how 3eebo2 has been both a mar2et leader and a mar2et challenger.
2. Explain why Di2e should properly be classi0ed as a mar2et/centered company.
!. Discuss mar2et/expansion strategies that Di2e either has used or could use to enhance its mar2et position.
R/ral Mar+e%ing
Q1. De0ne rural mar2eting.
Q2. Describe the occupation pattern in rural areas and sources of income generation.
Q!. $hat does the expenditure pattern in rural areas, as per D88 8urey, indicate? (ie illustrations.
Q#. How does the demand pattern in rural areas di%er from that of urban areas?
Q&. $hat is rural mar2et index? $hat are the important factors inEuencing rural mar2et index?
PART A B
Q1. (ie examples of commodities Eowing from rural areas to urban areas and ice ersa.
Q2. "omment on the location of rural population and its impact on rural mar2eting.
Q!. "omment on the land distribution and land utili1ation in rural areas and its impact on rural mar2eting.
Q#. $hat is hierarchy of mar2ets? $hat is its importance in rural mar2eting?
Q&. CrieEy describe the problems in rural mar2eting.
PARTA C
Q1. $hat is rural mar2et index?
Q2. +ention 0e important factors haing inEuence on rural mar2et index.
Q!. $hat is 8$<; analysis?
Q#. +ention three consumable inputs in agriculture.
Q&. $hy are small unit pac2s important in rural mar2et? (ie examples.
CASE STUDY A0
SHRI SUBRAMANIAM BUYS A MOPED@ TVS 23
A)#%ra%@ ;his case is prepared with a iew to understanding the ICuying Decision ArocessI in rural areas, especially for a
consumer durable. 4nder the guidance of Arof. ;.A. (opalaswamy, two groups of four students each interiewed thirty rural
consumers who owned mopeds in )ndhra Aradesh and ;amil Dadu. ;he interiews were entirely tape recorded. ;he tape
recorded ersion was transcribed. Cy analysing the transcribed material, the group arried at the essential 'uestions to be
as2ed in order to understand the buying decision process in rural areas. ;hese 'uestions related to aspects li2e how the need
was felt, the process of search for solutions and alternaties, choice of solution, its acceptability among the family members,
process of brand selection and the li2e. ;he identi0ed 'uestions did not preclude any further 'uestions to be as2ed depending
on the situation. )rmed with this instrument, an interiew was conducted with one moped owner in a ery detailed way. ;his
was again tape recorded, transcribed and translated into English. ;he interiew turned out to be ery exhaustie. ;he
translated ersion was prepared into a case. Cy analy1ing the case, it was possible to arrie at the buying decision process in
rural areas for any consumer durable.
.0@ I# S'ri S/)ra"ania" a %*-ial &ar"erG
.;@ H'a% 8ere %'e i"-!r%an% &a%!r# 8'i' "!%i7a%e( 'i" %! g! in &!r a "!-e(G
.1@ H'a% i# %'e general -r!4le !& a r/ral "!-e( !8nerG
.<@ H'a% i# %'e )/*ing (ei#i!n -r!e## in r/ral area#G
CASE STUDY A ;
INDRADHANUSH PAINTS LIMITED0
ABSTRACT@ ) leading paint company ,name not mentioned. was facing the problem of reducing mar2et share, for their
leading brand of distemper, in rural areas. $ith the guidance of Arof. ;.A. (opalaswamy, two students too2 up the
inestigation with the full cooperation of the company. ;hey collected lots of internal data with regard to the mar2eting
aspects li2e the number of dealers, margin gien to dealers, supply aspects, colour of distemper, 'uantities sold and data
about the competitors. 7n addition, they lay their hands on two sureys conducted by the company. ;he two students isited
some illages and tal2ed to the residents with a iew to understanding the usage of paints and distempers, occasions of use,
their place of purchase and the li2e. ;he company did 0nd an answer to their problem. ;he case tested the understanding of
the rural peoplesI habits, tastes and preferences. ;his should lead the student to arrie at a solution for the problem.
THE CASE
7ndradhanush Aaints -imited ,7A-. has been operating traditionally in the rural mar2et for a number of years. +r. 3. (upta was
in charge of rural mar2et operations. ;he sales force wor2ing with +r.3.(upta reported that the sales had declined during the
past nine months in comparison to the corresponding period during the preious year. )s a result of this, the rural mar2et
share of the company had dipped from #& per cent to #! per cent this year. Hence, +r.3.(upta was a ery worried man and
he rightly felt that the situation is serious enough warranting a reiew of their rural mar2et operations.
./e#%i!n#@
.0E $hat seems to be the main factorMs determining the choice of paints and distempers in the rural mar2et?
.;E How can the company ensure that their product grabs the lionIs share of the rural mar2et and also maintain its
position?
.1E 8uggest positie changes in 7A-Is mar2eting strategy.
R/ral Mar+e%ing
PART $ A
Q1. U3ural 7ndia is undergoing a massie transformation due to interest shown in the rural mar2ets by the public and priate
sector and een multinationalsV (ien this, elaborate on some of the initiaties underta2en in the rural sector.
Q2. De0ne 3ural +ar2eting. Elaborate on U3ural mar2eting is a two/way process.V 8upport your answer with illustration.
Q!. ;he uni'ue characteristics of the rural mar2et enironment are6
a. Arealence of superstitions and taboos
b. <ccupational pattern related to agriculture
c. Demand for cheaper and long/lasting products
d. 3eiew the impact of each of these characteristics.
Q#. 7nfrastructural facilities in the rural areas hae undergone a maHor transformation oer the years. Highlight some of the
2ey deelopments.
Q&. $hile rural mar2et o%ers a ast untapped potential, it also poses seeral problems and constraints in terms of reaching
out to this mar2et. Highlight these 2ey problems.
PART $ B
Q1. Elucidate the challenges faced in the mar2eting of fertili1ers and agro/chemicals
Q2. $hat are the arious factors that must be borne in mind while redesigning or re/modeling a product to suit the rural
conditions?
Q!. ;he latest trends in rural mar2eting are concepts such as "ontract farming and )gricultural Export Xones. Discuss.
Q#. 7nnoatie promotions are a 2ey factor for the tremendous growth of the rural mar2et. Lustify.
Q&. Elucidate how the formation of arious types of co/operatie societies has come to bene0t the rural producers.
PART $ C
Q1. Discuss the arious rural credit institutions aailable in the country and their obHectie and functions
Q2. Elucidate the three 2inds of credit aailable to the rural dwellers from the credit institutions.
Q!. How are cooperaties formed? How do cooperaties help in promoting rural mar2ets?
Q#. Discuss some innoatie product strategies implemented by mar2eters 2eeping the rural consumer:s need at the helm.
Q&. Discuss few strategies used by mar2eters for 2eeping the prices low so as to match the rural purchasing power
CASE STUDY $ I
R/ral 'annel in )r!a(a#%ing
)ll 7ndia 3adio R Doordarshan are two classic examples of institutions whose 9mission statement: has certainly not been met
with. 9CahuHana Hitya CahuHana 8u2hya: ,the good R happiness of the maHority. and 98atyam 8hiam 8undram: ,truth that is
permanent R beautiful.are among the best mission statements of any broadcasting organisations the world oer. Cut sadly,
these statements hae been totally ignored by policy ma2ers R media planners in )ll 7ndia 3adio R Doordarshan. 7f the good
R happiness of the maHority is the aim, where are the maHority people residing in 7ndia? 7f ?#Q of 7ndia:s population lies in
the countryside spread oer more than ?.1& la2h illages, far away from the urban inEuence, it needs to be examined
whether )ll 7ndia 3adio is sensitised to the information, entertainment R educational needs of this maHority ,bahuHans.. )lso,
the real truth about 3ural 7ndia is that eery third person there lies below the poerty line. Fear round employment, easy
access to safe drin2ing water, sanitary toilets R electricity are still distant dreams. 8o, is Doordarshan portraying these truths,
though they are not 9beautiful:, to promote introspection R public debate.
./e#%i!n#
1. Do you agree with the iew that there is a need for a rural channel in broadcasting? $hy or why not?
2. How far do you appreciate the stand of )73 and its present programming policy?
!. $hat 2ind of programmes do you suggest for the rural audience?
CASE STUDY $ II
T'e Mirage in R/ral Mar+e%#
$ith urban mar2ets fast heading towards saturation, consumer durable maHors are heading towards the rural mar2ets,
currently showing a mar2ed increase in prosperity.
. ./e#%i!n#
1. $hat conclusions would you ma2e about the rural consumer, after analysing the 0ndings of this study?
2. <n the basis of this study, what recommendations would you gie to the mar2eters of ;* and other consumer durables?
E,-!r% Planning & Pr!e(/re
A)3; / )
Q1. $hat is the importance of 7nternational ;rade and how it helps in controlling the Calance of Aayment.
Q2. $hat are the maHor steps which are announced by 7ndia to accelerate export growth rate of the country?
Discuss in reference to ET/7+ Aolicy ,2==#/2==G..
Q!. (oernment of 7ndia has build Mdeelopment policy and serice institution to help exporter. Explain in detail role of
+inistry of "ommerce and other institution.
Q#. $hat preparation, an exporter must ma2e to enter a foreign mar2et? Discuss adantages and disadantages in entering
direct or indirect foreign mar2et.
Q&. $hat is the role of Export Aromotion "ouncils? Dame few important oneIs and Explain two in details.
A)3; / C
Q1. $hat is the role of export documents? $hat is the purpose of Cell of -ading? Explain di%erent types of Cill of -adings.
Q2. $hat is the criteria to select a 5oreign +ar2et .$hat are the thrust areaIs decided by (oernment of 7ndia for 7mproing
Export?
Q! $hat is the export contract? (ie the steps of agreement and important issues to be incorporated in it.
Q#. $hy do we need marine insurance coer for export shipment? Describe the principles of goerning the contract of
insurance
Q&. Explain the role of forwarding and clearing agents bringing out their importance in the operation of export and import
business.
A)3; / "
Q1. How are 7ndiaIs exports 0nanced? How far the Export "redit (uarantee "orporation helps the exporters in obtaining
0nance?
Q2. $hy do we re'uire pre/shipment inspection of export goods? Explain the procedure for the pre/shipment inspection
followed by Export 7nspection )gency under the consignment wise system of inspection.
Q!. $hat is the role of documentation in export trade? $hat are the maHor documents used in exports?
Discuss by citing some releant examples in support of your answer.
Q#. Explain the arious stages inoled in the processing of an export order. $hat documents must accompany an export
shipment?
Q&. Explain the purpose of ;ari% and non/;ari% Carriers. Explain the duties of the seller and the buyers under
5<C, "75 contract.
")8E 8;4DF/1
+s. Dirupama and +s 8unita are ery good friends. )fter completing their graduation in literature from a reputed college in
Delhi 4niersity, they got a change in modelling. ;his aroused their interest in the fashion industry. ;hey decided to Hoin
fashion institute to ac'uire pro0ciency in the 0eld of designing of the ready made garments and completed two year course in
designing. ;hey hae been wor2ing in the fashion industry for the last ! years. 3ecently, they had been to 48) in connection
with a fashion show organi1ed by one of their clients. ;hey found that there is a lot of potential for the export of ready made
garments to 48) and other $est European countries from 7ndia. ;hey are now motiated to start their own export business in
the 0eld of ready made garments particularly womenIs designer wear. ;hey are willing to inest 3s. & la2hs each and hae
strong 0nancial support to inest more money as well. )s far as product is concerned, they hae su@cient 2nowledge of
fabrics, designs accessories, dyeing, printing and fabrication process. +s. 8unita has also completed her +C) in 7nternational
mar2eting from a reputed institute in Delhi. ;hey hae decided to establish their export business but do not 2now about the
formalities inoled in the establishment of their export business. ;hey hae approached you as a consultant in foreign trade
for guidance. Fou are re'uired to prepare a detailed report for their guidance so that they can establish their export business.
")8E 8;4DF/2
TFX At. -td. Has been engaged in the business of plastic toys for the last & years in Dew Delhi. +r. T, the +anaging Director
of the company had conducted a study to understand the export potential of his range of toys. )fter a detailed study of the
mar2et reports on toys, he came to the conclusion that there was a lot potential for the export of toys to the countries in the
+iddle East and $est European "ountries. He has his own manufacturing unit at <2hla in Dew Delhi and commands 2! per
cent share of the mar2et for toys in 7ndia. ;he alue of production, sales and earnings before interest and taxes ,EC7;. for the
last & years are as follows6
Fear
Aroduction
,3s.
7n -a2hs.
8ales ,3s. 7n
-a2hs.
EC7; ,3s. 7n
la2hs.
1GG
&
&= ?= &
1GG
?
G& 1=# G
1GG
>
1!& 1?2 1&
1GG
J
1J= 21? 2=
1GG 2!= 2>? !&
G
He now plans to diersify into exports but does not 2now how to begin. He has engaged you as his export trade consultant
and desires to 2now the initial formalities to start the export business and how to plan for mar2eting of the toys. Fou are
re'uired to prepare a detailed note adising him the initial steps that he should ta2e to diersify into the area of exports and
complete Export +ar2eting Alan for execution.
E,-!r% Planning & Pr!e(/re
PART $ A
Q1. De0ne +eaning of Exports. <utline arious types of Exports
Q2. Explain the procedure of setting up an export business 0rm
Q!. $hy are Export 8ales "ontracts important in export transactions?
Q#. $hat are the standard clauses of an export order?
Q&. $hat are the stages of processing an export order? "an goods be exported by post and "ourier if yes outline the steps
PART $ B
Q1 )n export agent is a person actie in the export mar2et, what is the rational of appointing an export agent and what
points are to be 2ept in mind for appointing an agent
Q2 $hat are the Arincipal 7ssues of export credit
Q! $hat is the importance of export 0nancing .Explain the relationship between trade 0nance and trade deelopment
strategy
Q# Explain pre shipment 0nance .$hat is pac2ing credit
Q& $hat are the factors a%ecting exchange rate
PART $ C
Q1. How can ris2 of Euctuations be coered by commercial ban2s describe features of forward coer
Q2. <utline arious types of Quality management system standards used in exports
Q!. Does -abeling play a role in export pac2aging
Q#. $hat is the need for export documentation? Explain types of commercial shipment documents
Q&. 7s the letter of credit issued by ban2 $hat are the arious types of -M"
CASE STUDY $ I
GAD PRESSURES IAPAN: CHINA ON EXCHANGE RATES
;he tensions had been building up for 'uite some time. )nd it was high time. LapanIs and "hinas trade surpluses with the 48
hae been s2yroc2eting with the former in the icinity of [>=/J= billion and the latter as much as [ 1&= billion.
.UESTIONS
1. How do Lapan and "hina manage their currency?
2. $hat are the unfair means used by both "hina and Lapan to stabilise their exchange rates for driing their export boats?
CASE STUDY $ I
C!/n%er&ei%ing
<nce a business has obtained intellectual property protection, it then faces the far more di@cult problem of enforcing those
property rights in the worldwide mar2et/place. ;he most signi0cant Aroblem is one of pirated or counterfeit products,
especially for popular products. Coth, goernments and indiidual businesses, hae interests in stopping piracy and some
grey mar2et practices .
. ./e#%i!n#
1 $hat are the reliefs aailable to a genuine producer of patented product
2 $as the 48 "<D(3E88 Husti0ed in imposing 8ection !!> of the tari% act
! Does a company haing 7ntellectual property protection is insured of no infringement world oer
CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM /
NIPM
SMU / SYMBIOSIS / XAVIER / NIRM /
PSBM / NSBM / ISM / IGNOU / IICT / ISBS
/ LPU / ISM&RC / LPU / NMIMS / ISBS /
MANIPAL GARUDA / HIMALAYA / IMT /
SMU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - DBM – DBA - PGDM
www.mbacases!"#a$swe%s.c&m
www.cases!"#s&'!(&$.($
www.cases!"#a$swe%s.($
www.)!es(&$a$swe%s.($
www.&$'($e*%&+ec%e*&%.c&m
a%a,($".ba$a-a%./ma('.c&m
ARA0IND
12213455667 - 12217898776
Managing H/"an Re#!/re in Gl!)al En7ir!n"en%
A)3; / )
Q1. $hat are the maHor challenges in international H3+? $hat do you thin2 are the causes of the complexities that exist in
7H3+?
Q2. How is decentrali1ed management within an +D" adantageous?
Q!. $hat are the roles played by an expatriate? How does an expatriate act as a bridge between the home and foreign
location operations?
Q#. Discuss the methods used to select expatriates.
Q&. $hat are the country/leel di%erences that need to be 2ept in mind while training expatriates?
A)3; / C
Q1. ;here are signi0cant di%erences in the way each country tends to compensate its wor2ers for the time and commitment
that they bring to wor2. Discuss with reference to expatriates.
Q2. $hat are the phases in the process of repatriation? Discuss the most crucial phase.
Q!. $hy is it important for 7H3+ professionals to focus on retaining talent? Discuss the important factors related to the
selection, retention and deelopment of host country national ,H"D. managers.
Q#. Discuss the emerging trends in industrial relations from the organi1ationIs point of iew.
Q&. How should an expatriateIs performance be appraised?
A)3; / "
Q1. Discuss the sources of cross/cultural misinterpretation.
Q2. De0ne culture. Discuss the dimensions in which cultures di%er from one another.
Q!. I;ime is +oneyI. Discuss in the context of di%erent societies and their orientation to the past, present and future.
Q#. $hat is the role of talent management in planned business deelopment?
Q&. How can H3 practices be lin2ed to business strategies? Discuss in the context of the process of internationali1ation.
")8E 8;4DF / 1
)fter seeral more rounds of long discussions with -inda, they 0nally decided to moe bac2 to 8ingapore. ;he needs of his
wife, children and mother/in/law were the oer/riding factors in his decision. ;he following months were spent pac2ing and
shipping their things and bidding farewells. <ther than that, they did not hae much time to thin2 about their return to
8ingapore until the day of the departure. 7n fact, it did not cross their mind that it was something that they had to be mentally
prepared for. )fter all, 8ingapore is home, they thought.
Questions6
1. Does it ma2e sense to gie up an attractie international career and a good life in Europe for a return to 8ingapore at a
lower ran2 position?
2. $hat can be done by international H3 mangers to handle such situations?
!. $hat recent deelopments are happening in deeloping countries to bring their nationals bac2 to their home countries?
")8E 8;4DF / 2
-ocal "olor
O$e are not an )merican company. $e are a ;hai company.O ;his is what " $illiam "arey, "hairman and "E< of ;own and
"ountry "orporation, the largest 48 Hewelry manufacturer and whole seller, said about his ;hailand subsidiary Essex
7nternational. "arey has built a successful business on the basis of respect for local customs and cultural tradition. "arey
proclaims, O7 donIt beliee in )mericani1ing them. Fou hae to go to a place and understand its strengths and massage them.O
He goes on to say that people OdonIt want outside inEuences coming in that distort their alues and wor2 ethics. 7f you ta2e a
coo2ie/cutter approach and stay open on a Cuddhist holiday, wor2ers will be resentful and feel you are disrespectful of their
culture. ;hey donIt care if you are closed on the 5ourth of Luly, but they do care if you Ire closed on the QueenIs birthday in
)pril.O "areyIs iews are shared by the maHority of "E<s, who feel that adapting to the local culture is the biggest problem in
globali1ation.
Questions6
1. $hat was "areyIs strategy for building a successful operation in ;hailand?
2. $hy do maHority of "E<s feel that adapting to the local culture is the biggest problem in globali1ation?
!. $hy did "arey, an )merican, not carry on his business in 48) where there would be no hassles regarding cultural
sensitiity? $hat are the other causes of the growth of international business?
#. $hat are the arious ways in which you can create a wor2force if trained people are not readily aailable?
Managing H/"an Re#!/re in Gl!)al En7ir!n"en%
PART $ A
Q1. $hy do H3+ personnel need to be more inoled with the personal lies of the employees?
Q2. Explain hierarchical approach in building +D"s.
Q!. <utline the reasons for using international assignments.
Q#. Discuss the selection methods followed in ac'uiring talent for international operations.
Q&. -ist out the purpose of diersity training.
PART $ B
Q1. Discuss hardship allowances.
Q2. How does mentoring helps in repatriation?
Q!. $hat are the challenges, the H3 professionals encounter in retaining sta% both in the parent country as well as in the
host country?
Q#. +ention two strategies used by trade unions to be e%ectie.
Q&. $hat are the trends in international diision of labour?
PART $ C
Q1. How can the home o@ce perception of performance be problematic?
Q2. $hat are the criteria for ealuating the performance of top management personnel?
Q!. $hat are the sources of cross cultural misinterpretation?
Q#. (ie the dimensions that are used by Hofstede in di%erentiating cultures.
Q&. +ention the ways in which e/enablement of H3 processes are adantageous.
CASE STUDY $ I
Lapanese managers appear to be more concerned with the long term implications of their decisions and actions and more
willing to ma2e current sacri0ces for future bene0ts.
;hey are more li2ely to encourage subordinates to participate in decision ma2ing and ac2nowledge suggestions from them.
Aartly because of this participation, they are not li2ely to ma2e 'uic2, unilateral decisions. "ommunication between managers
and subordinates is more indirect and subtle than in the 48). +anagers try hard to aoid embarrassing co/wor2ers in priate
or in public. ;hey get to 2now their co/wor2ers well as indiiduals and show concern for their welfare outside the wor2place. 7n
the $est eerything is relatiely segmentedS in the East it is holistic. -ife and wor2 are not seen as two entirely separate
dimensions.
./e#%i!n@
1. 7f you are transferred to Lapan as a manager of a group of 1J Lapanese people what precautions will you ta2e in
communicating with them?
CASE STUDY A II
Does absence ma2e the heart grow fonder or is it a 'uestion of out of sight, out of mind? "ompanies say that international
experience is essential for future leaders because business is global now. Expatriates say that serice abroad has limited their
opportunities for promotion. 8o what is a career minded manager to do? 5or personnel managers , the 'uestion is how to
persuade people to accept foreign postings. 7n search of answers, a hundred or so attended a conference on managing
expatriates at the "enter for 7nternational Crie0ngs.
./e#%i!n#
1. $hat are the hardships of a foreign posing?
2. $hat 2ind of a person you should recruit for international assignments?
!. Fou can send your best people for international assignments only if you ensure that their career does not su%er. $hat steps
you:ll ta2e to ensure that?
#. $hat can happen if a multinational does not ta2e care of its expatriates?
Bran( Manage"en%
A)3; / )
Q1. I) brand is an external manifestation of what happens inside the organi1ation.I Discuss.
Q2. Discuss in detail the application of brand identity prism as postulated by K)A5E3E3 to any one 7ndian brand of your
choice.
Q!. $hat is the role of symbols, logos and slogans in the brand building exercise? $hat are the practices you will encourage
while designing a logo?
Q#. 7f media adertising no longer existed tomorrow, how would you build a brand with consumers?
Q&. -aunching a brand and launching a product are not the same. $hat steps would you ta2e to launch a new brand?
A)3; / C
Q1. $hat is the signi0cance of Imedia class decisionI and Imedia ehicle selectionI in adertising?
Q2. How important do you thin2 it is for adertisers to understand the psychology of consumers for e%ectie brand
management?
Q!. 7n what ways do ision/culture misalignment, image/culture gap and image/ision gap a%ect the building up of a
corporate brand?
Q#. Describe the following in brief6
,i. Crand E'uity
,ii. Crand )wareness
,iii. Crand )ssociations
,i. Crand -oyalty
,. Crand Aersonality
Q&. E%ectie brand management re'uires proactie strategies designed to maintain brand e'uity in the face of di%erent
forces. Keeping this statement in the bac2ground discuss the Ibrand reinforcementI and brand reitali1ationI strategies.
A)3; / "
Q1. $hat does the brand manager use the Ayramidal +odel for?
Q2. $hat do you understand by brand extension and line extension? How do they bene0t a company?
Q!. $hat are the adantages and disadantages of the portfolio approach to brands?
Q#. Describe the methods by which a company can attain the obHectie of haing Iglobal brand presenceI.
Q&. $hat is the signi0cance of a Ibrand nameI? $hat care should be ta2en while creating or selecting a brand name?
")8E 8;4DF / 1
+cDonaldIs6 8ering 5ast 5ood around the $orld
3ay Kroc opened the 0rst +cDonaldIs restaurant in 1G&&. He o%ered a limited menu of high/'uality, moderately/priced food,
sered fast in spotless surroundings. +cDonaldIs IQ8"R* ,'uality, serice, cleanliness, and alue. was a hit. ;he chain
expanded into eery state in the 4nited 8tates of )merica. Cy 1GJ!, it had more than ?,=== restaurants in the 48, and by
1GG& it had more than 1J,=== restaurants in eighty/nine countries, located in six continents. 7n 1GG& alone, the company built
2,#== restaurants.
Questions6
Q1. $hat opportunities and threats did +cDonaldIs face? How did it handle them? $hat alternaties could it hae chosen?
Q2. Cefore +cDonaldIs entered the European mar2et, few people belieed that fast food could be successful in Europe. $hy
do you thin2 +cDonaldIs has succeeded? $hat strategies did it follow? How did these di%er from its strategies in )sia?
Q!. $hat is +cDonaldIs basic philosophy? How does it enforce this philosophy and adapt to di%erent enironments?
")8E 8;4DF / 2
) Dream (one )wry
7n the late 1GG=s, the global direct selling giant, )mway had to contend with increasing doubts regarding its surial in 7ndia.
;he "ompany that had become synonymous with networ2 mar2eting or multi/leel mar2eting ,+-+. the world oer, was
beset with problems. +edia reports were 'uic2 to point out )mwayIs failure to sell the basic concept of direct selling to the
7ndians.
Questions6
Q1. Enumerate the reasons for brand I)mwayI to be not so successful in 7ndia.
Q2. "ompare the adantages and disadantages of +-+ to the conentional system of mar2eting.
Bran( Manage"en%
PART $ A
Q1. $hat is the purpose of Cranding? $hy does it ta2e time for brands to be successful ?
Q2. Discuss the uni'ue characterstics of successful serice brands.
Q!. 4sing a diagram, illustrate the concept of Crand 7dentity Arism as propounded by Arof. Kapferer.
Q#. UCrand image is more important than the brand realtyV. "omment on this statement using some examples.
Q&. $hat is the purpose of a logo? Do the new logos of business houses such as ;ata, )irtel, CaHaH reEect contemporariness
for the respectie business houses.
PART $ B
Q1. 9Deelopment of adertising depends on speci0c obHectie at hand.: $hat can be the arious obHecties of adertising.
Q2. U"elebrity endoresement must be carefully handled. Coth under exposure and oer exposure of the celebrity can be
detrimantal to the interest of the brand. UExplain the statement citing some examples of celebrity endoresment.V
Q!. How can measurement, both pre testing and post testing improe adertising e%ectieness.
Q#. *arious factors can combine to create a strong brand? $hat are these factors?
Q&. How is brand personality di%erent from brand image? Cy giing some contemporary examples, bring out the di%erence
between the two concepts.
PART $ C
Q1. $hat are the conditions that compel the brand managers to wor2 at reitali1ation of the brand. <utline the arious brand
reitili1ation strategies.
Q2. 4nder what mar2et condition is upscaling successful? "onersaly, under what conditions brand managers consider down
scaling of the brand.
Q!. $hat is "o/branding? (ie examples of some companies which are using it successfully.
Q#. $hat is a priate label brand? $ith the emergence of +odel ;rade how are priate label giing tough competition to the
national brands.
Q&. (lobal Crand 8trategy is all about ta2ing a call between standari1ation and customi1ation. "omment on the statement
with the help of some examples of (lobal Crands.
CASE STUDY $ I
Vi7e+J# -!i#e( &!r Pan In(ia e,-an#i!n
;he year 1G>&, the space 2== s' feet, that:s how it all started what today is the largest consumer durable chain with 2>
stores in two states of ;amil Dadu and Karnata2a. *ie2 -imited is a professionally managed public -imited company carrying
two retail brands B ie2s, Lainson, adding to the formidable strength of 1=== employees. *ie2 -td is one of the most leading
and respected consumer electronics and home appliances retail chain in 7ndia..$ith oer 2.& la2h s' feet to manage *7*EK8
adds the punchline U;he unlimited storeV to it:s name.
./e#%i!n# @
1. "ritically examine the growth of *7*EK8 8tores and suggest improements if any.
2. How should owners inest in online branding so that *7*EK8 remains releant to the young generation, as the demographic
pro0le of maHor cities is becoming more youthful.
!. <utline the brand strategy that can successfully ma2e *7*EK8 a pan/7ndia consumer durable
retail chain.
CASE STUDY $ II
B!!" %i"e &!r '!#-i%ali%* in(/#%r*E
+s. 8unita 3aHan, the Crand +anager of H!%el Ra(i##i!n, +ahipalpur, DH/s, Delhi , has been gien a 2=Q growth target for
year 2=11/12 oer 2=1=/11. ;he hotel has an established name in the hospitality sector for it:s close proximity to the 7ndira
(andhi 7nternational )irport, Delhi and has a 2nac2 of 2eeping itself in news with a clutch of celebrities patroni1ing it regularly.
Questions
1. $hich emerging opportunities appears most attractie to target for Hotel:s growth in future?
2. Crand 3adission will be extensiely promoted through direct and online mar2eting 8uggest a suitable branding program so
that growth targets can be achieed.
!. "an you suggest any promotional schemes by which Hotel can attract new customers as well as more patronage by regular
customers.
Bran( Manage"en%
Par% A A
Question 16 Describe arious attributes of a brand with the help of an example.
Question 26 How does a brand add alue to a company? Explain with the help of some recent brand ac'uisition in the mar2et.
Question !6 $hat is brand image? How is it di%erent from brand identity?
Question #6 $hat are the arious symbols used in branding? $hat should be the elements of good symbol?
Question &6 $hat is a trademar2? How does it contribute to brand e'uity?
PART A B
Question 16 $hat are the essential prere'uisites for designing an e%ectie adertising message?
Question 26 "elebrity attention may attract greater attention, and therefore increase adertising e%ectieness. Discuss the
pros and cons of celebrity endorsements.
Question !6 Discuss the post testing techni'ues of measurement of adertising e%ectieness.
Question #6 $hat is brand e'uity? $hat are the maHor components of brand e'uity?
Question &6 Di%erentiate between reitali1ation and reinforcement of the brands, with the help of the releant examples from
your eeryday life.
PART A C
Question 16 $hat conditions should be present for successful reitali1ation of brands to ta2e place.
Question 26 4nder what conditions are brand extensions successful? Explain with examples.
Question !6 $hat is co branding? what type of companies can draw bene0t from co branding. )lso mention di%erent types of
co branding
Question #6 $hat is a brand portfolio? $hy should companies maintain a portfolio of brands?
Question &6 Discuss the threat posed by priate labels to manufacturer brands.
CASE STUDY $ I
5innish mobile company Do2ia "orp.Is last stronghold, 7ndia, is under threat from 8outh Korean rial 8amsung Electronics "o.
Do2ia held a 2?Q share of the 1>= million handsets shipped to 7ndia in 2=12, with 8amsung following closely behind with
22Q of the mar2et, data from 8ingapore/based mobile research 0rm "analys shows. ;he 8outh Korean company has already
leapfrogged Do2ia as the worldIs biggest mobile handset ma2er by unit shipments.
1. $hat adantage Do2ia has oer other brands in mar2et
2. $hat is the reason Do2ia is into problem
!. How would you rate brand e'uity of Do2ia? )re there any adantages Do2ia can exploit?
CASE STUDY A II
(hari Detergent Aoweder6 3oad ahead
H-- entered in the detergent segment in 7ndia in 1G&>, its brand 8urf remained the mar2et leader for a long time. Dirma
"hemicals was started in 1G?GS in 1GJ& Dirma became the leading detergent in 7ndia. DirmaIs primary focus was to create a
good, branded product at a%ordable prices. ;he product was priced far lower than the mar2et leader / 8urf. Dirma caught the
attention of the middle/class and lower middle class customers and had such great sales that it eicted H4-Is 8urf from the
Do. 1 position in 1GJ&. H-- then had a loo2 at the situation and found that there was a large mar2et segmentation in
detergent space and then came up with lower priced $heel ,green. and 3in ,blue. detergent powders targeted at di%erent
mar2et segments. ;his segmentation helped H-- regain part of its lost mar2et.
1. $hat are the 2ey elements of brand (hari ?
2. $hat future course would you suggest for (hari to sustain its brand ? $hat brand strategy would you suggest to the
company
EAB/#ine##
A)3; / )
Q1. How does e/business wor2? Discuss the adantages and disadantages of e/business.
Q2. ;he success of 7/$ay is based on mar2et strategies. Discuss.
Q!. $hat are the features that help assess a website?
Q#. Designing a website and deeloping a website are two di%erent actiities. Explain.
Q&. $rite a note on the technology infrastructure re'uired for the deelopment of a website.
A)3; / C
Q1. Explain how the business/to/business model of e/commerce wor2s. (ie examples.
Q2. Explain the signi0cance of a business model in e/business. How is its role di%erent from that of a business strategy?
Q!. How is data and message security ensured in e/business?
Q#. How does encryption wor2? Explain the need for authentication.
Q&. $hat are the bene0ts of an electronic payment system? Despite its adantages, why are people hesitant to use EA8?
A)3; / "
Q1. ;he successful harnessing of 7nternet mar2eting has gien rise to arious bene0ts and adantages.
Discuss.
Q2. How does 7nternet mar2eting help oercome the challenges posed by traditional mar2eting? (ie examples to support
your answer.
Q!. $hat are the maHor legal issues that arise while doing electronic business? How are they oercome?
Q#. Discuss the future of mobile commerce in 7ndia.
Q&. Has electronic supply chain management been successful? "omment on its future.
")8E 8;4DF / 1
+any health care companies are on the cutting edge of medicine, but they lag behind in the use of information technology
,7;. and the 7nternet. -oading old steel 0ling cabinets with medical and insurance records is typical of these health care
companies. ;hese massie documents are stored in huge rooms and shipped around the country by the truc2loads. ;oday,
many health care companies hae adopted a more healthy approach with the help of 7; and the 7nternet. 7n a 48[ 2 billion
proHect, Kaiser 7nc. is launching a massie technology initiatie. ;he obHectie is to moe all its operations to the 7nternet.
Kaiser 7nc. plans to deelop a digital medical record of all its G million members. ;he record will be lin2ed to the companyIs
!?1 hospitals and 1=,=== doctors, nurses, etc. ;he heart of the system will be an 7nternet site. 8eparate 7nternet sites will
allow doctors and health care administrators the ability to order a wide array of supplies and e'uipment. ;he Kaiser "E<, +r
Daid, beliees that the 7nternet Iwill be the central nerous system for tying all the elements needed to care for patients
betterI. ;he new 7nternet strategy also aims to improe the bottom line for Kaiser. 7n 1GGJ, Kaiser 7nc. made losses of around
48[ 2JJ million. 8ome blame the disappointing loss on underestimating the amount of care the company needed to gie to
patients. ;he new 7nternet system would also help to reduce costs. Kaiser 7nc. hopes that the ast 7nternet system will allow it
to compare a doctorIs bills that ary substantially. ;he idea is to 0ne/tune the standard treatment that would reduce cost.
Kaiser also hopes that the new system will cut paperwor2 and record/2eeping costs.
Questions
1. Explain KaiserIs moe to ta2e the help of 7; and the 7nternet. 7n your opinion, is it a positie moe? $hy or why not?
2. Do you thin2 KaiserIs 7nternet initiatie is aimed primarily at improing patient care or is it to reduce costs? (ie reasons to
support your answer.
!. 7n your opinion, what operations of Kaiser 7nc. should be moed to the 7nternet? Discuss the future scope of improement in
KaiserIs system.
")8E 8;4DF / 2
<nline 3etailing of Designer )pparel
"outure "andy was deeloped to 0ll a growing demand for the freshest designer apparel online, without sacri0cing the allure,
character and personal serice distinctie of odine bouti'ues.
;he company faced many challenges in proing its business model. 8elling designer apparel e'uates with the higher than
normal order alues compared to other apparel niches. ;rust had to be 'uic2ly established, and "outure "andy 2new the best
way to do so was with a consistent loo2 and feel coupled with the utmost in site 'uality. 7t also had to build a@nity to create
lifetime customers who would consistently engage with their brand and drie reenue. -astly, as a new entrant to the ertical,
there were many un2nown hurdles, and, therefore, "outure "andy had to operate in a ery dynamic enironment. 7t was
essential that they 'uic2ly and easily build upon or get o% from their e/commerce platform.
Questions
1. Discuss the challenges faced by "outure "andy in the online retailing of designer apparel. $hat measures were helpful to
remoe these problems?
2. $hat opportunities are o%ered by 7nternet/based technologies for the society in general, especially in matters related to
goernment control and their e@cient wor2ing?
!. Discuss the e/commerce model implemented by the "ompany on its site.
E!n!"i En7ir!n"en% in In(ia
A)3; / )
Q1. I) business does not function in a acuum. -i2e any other organic entity, it is in constant interaction with, and duly
impacted by, its enironment.I "omment.
Q2. $hat do you understand by e/commerce? $hat are its obHecties and how does it bene0t businesses?
Q!. CrieEy discuss the economic obHecties of planning in 7ndia.
Q#. $hat is globali1ation? $hat are its obHecties and what measures hae been ta2en to attain these obHecties?
Q&. Describe the features of the Dew 7ndustrial Aolicy of 1GG1.
A)3; / C
Q1. $rite a note on the +3;A )ct of 1G?G.
Q2. Explain the rationale behind the emergence of the public sector in 7ndia.
Q!. ICusiness is not an end in itself. 7t is only a means to an end.I Explain the social responsibilities of business in light of this
statement.
Q#. Describe the methods of technology transfer.
Q&. $hat are the tools of 0scal policy? How do they a%ect business decisions?
A)3; / "
Q1. $rite a note on 7+5.
Q2. Describe the main constituents of the 7ndian capital mar2et.
Q!. $hat do you understand by the term Imonetary policyI? Examine the obHecties of monetary policies in 7ndia.
Q#. CrieEy analyse 7ndiaIs trade policy
Q&. Discuss the concept of balance of payments
")8E 8;4DF / 1
Calsara Hygiene Aroducts, which had some fairly successful household hygiene products introduced in 1G>J a toothpaste,
Aromise, with cloe oil ,which has been traditionally regarded in 7ndia as e%ectie deterrent to tooth decay and toothache. as
a uni'ue selling proposition. Cy1GJ?, Aromise captured a mar2et share of 1? per cent and became the second largest selling
toothpaste brand in 7ndia. ;here was, howeer, an erosion of its mar2et share later because of competition from
multinationals. Hindustan -eerIs "lose/4p gel appealed to the consumers, particularly to the teens and young, and toppled
Aromise from the second position. 8upported by the Export 7mport Can2 of 7ndiaIs Export +ar2eting 5inance ,E+5. programme
and deelopment assistance, Calsara entered the +alaysian mar2et with +iswa2..;he emphasis on cloe oil eo2ed a good
response in +alaysia as well. +iswa2Is promotion focused on the fact that the miswa2 plant had been used for centuries by
+uslims as a tooth/cleaning twig and was mentioned in the Koran. Quoting from 5ai1al/E/+iswa2, it was pointed out that the
Arophet +ohammed used Imiswa2 before sleeping at night and after awa2eningI. ;he religious appeal in the promotion was
reinforced by the 0ndings of scientists of antibacterial properties of cloe and its ability to preent tooth decay and gums.
+ar2et intelligence reealed that there was a growing preference for nature based products in adanced countries. Calsara
tied up with )uromere 7mports ,))77., -os )ngeles, which was established by 48 followers of )urobindo, an 7ndian philosopher
saint. Eight months of intensie 3RD enabled Calsara to deelop a toothpaste containing 2# herbal ingredients that would
satisfy the re'uired parameters. )uromere was oted as the Dumber 1 toothpaste in Dorth Eastern 48) in a 48 Health
maga1ine surey in 1GG1.
;he product line was extended with the introduction of seeral ariants of )uromere. ) saccharine free toothpaste was also
introduced. 7t was found that mint and menthol were taboo for users of homeopathic medicines. 8o a product free of mint was
deeloped. )uromere 5resh +int for the young and )uromere "ina +int containing a combination of cinnamon and
peppermint were also introduced. $hen the company reali1ed that )uromere was not doing well in (ermany because of the
forming agent used in the product, it introduced a chemical free ariant of the product.
Questions6
Q1. Explain the economic enironmental factors that Calsara used to its adantage?
Q2. $hat were the main strengths that enabled ))77 to mar2et ayuredic toothpaste in the 48?
")8E 8;4DF /2
<pportunity
;he 7ndian economy is on a bull run and has recently achieed a landmar2 (ross Domestic Aroduct ,(DA. of 48[ 1 trillion.
)fter witnessing a lull in the initial years of the current decade, 7ndia staged a comebac2. <er the last 0e years, 7ndiaIs (DA
more than doubled to 48[ 1 trillion, at a "ompound )nnual (rowth 3ate ,")(3. of 1? per cent. ) higher (DA growth rate
combined with a lower population growth rate has led to an accelerated growth in per capita (DA. ;he economy today is
strong and ibrant owing to the liberali1ation of goernment policies, an increase in foreign direct inestment, increased
global competitieness, inestment in infrastructure and growth in domestic as well as international demand for 7ndian goods
and serices. 7ndia ran2s fourth in terms of Aurchasing Aower Aarity, after the 48), "hina and Lapan. 7ndia is home to the
youngest population in the world where half its citi1ens are under the age of 2&. ;his growing wor2ing population in 7ndia is
proiding the O0re/ powerO to the growth of our economy.
;he Dext ;rillion Dollar ,D;D. era6 2==> to 2=12
)ccording to +otilal <swalIs 12th $ealth "reation 8tudy, released in December 2==>, in the next 0e years 7ndiaIs (DA will
hit 48[ 2 trillion ,assuming the current rate 3eM48[ parity.. ;he growth rate in the D;D era will almost be same as that of the
last 0e years. Howeer, gien the high base, the (DA added in the next 0e years will be more than that added in the last !=
years, and twice that of the last 0e years. ;he report tal2s the three types exponentialities in the D;D era6
1. ;he +acroeconomic Exponentialities
e "onsumption, goernment expenditure, priate capex and the external sector
2. Exponential (rowth in 2ey industries
e Engineering and construction, 0nancial serices, wireless telecom, cars, cement and steel.
!. Exponentiality in "orporate Aro0ts
$ith all the capex plans, 7ndia is ta2ing the much/needed 0rm step forward to sustain its (DA growth rate. 3ising priate
sector participation in the 7ndian economy and easy access to capital ,both domestic and foreign. are the two 2ey driers of
exponentiality in 7ndiaIs corporate sector sales and pro0ts. ;he report expects corporate pro0ts as a per cent of (DA to rise
from & per cent in 2==> to >.J per cent in the D;D era.
Questions6
Q1. De0ne (DA and per capita (DA. How are they measured?
Q2. I) higher (DA growth rate combined with a lower population growth rate has led to an accelerated growth in per capita
(DA.I )nalyse the statement in iew of the growth rate achieed by the 7ndian economy since 1GG#.
Q!. Explain the IexponentialitiesI in the D;D, as stated by the +otilal <swalIs 12th $ealth "reation 8tudy. Do you beliee
there are certain macroeconomic issues to be resoled to achiee a high growth rate? $hy?
Re%ail Manage"en%
A)3; / )
Q1. "ompare and analy1e the retailing scenario in 7ndia and across the globe.
Q2. 8uppose you are a retailer of garments and hae set up a new store in Delhi. How would you deelop your retail strategy?
Describe your planning process step by step.
Q!. )ssume that you are opening a new grocery store. $hat tas2s would you perform to ensure smooth Eow of the retail
storeIs operations?
Q#. )s a retail store manager, what duties and responsibilities, according to you, would your Hob entail?
Q&. Explain the concept of retailer relationships and outline the essential factors that must be considered before
implementing relationship retailing.
A)3; / C
Q1. )naly1e the performance of your neighborhood 2irana store. 8uggest some sales promotion strategies by which it can
refurbish its image and increase sales.
Q2. I7t is a retailerIs ability and e@ciency that determines how e%ectiely the 0nances of a retail store are managed.I 7n light
of this statement, discuss the 0nancial strategy that a retailer should adopt in order to reap pro0ts.
Q!. +anaging a retail store is a complex actiity. Discuss.
Q#. "omment on the arious career opportunities that are aailable in retailing. $hich of these appeals to you and why?
Q&. CrieEy analy1e the future prospects of retail in 7ndia.
A)3; / "
Q1. Di%erentiate between hypermar2ets and traditional 2irana stores. $hat modus operandi would you suggest to the latter
to compete with new forms of retailing li2e hyperMsupermar2ets?
Q2. Explain the broad segmentation of the 7ndian retail industry.
Q!. Fou wish to set up a proision store. 8tate where you will locate it after considering the merits and demerits of setting it
up in rural, urban and suburban areas.
Q#. IDeising an e@cient system of counting and maintaining a stoc2 of inentory items has long been an arduous tas2 for
many retail managers.I Discuss some methods of inentory control in light of this statement.
Q&. Fou are the owner of a retail store. $hat recommendations would you ma2e to your employees to ensure good customer
serice?
")8E 8;4DF /1
+ar2eting to Kids / ;he Dew -egislation1
;he new regulations will ma2e it illegal for fast food outlets to encourage consumption of their foods with gieaway toys.
Aromoting IHun2 foodI with the use of cartoon characters will also be discouraged. +ar2eting of sweets aimed at children will
be curtailed and een some soft drin2s will hae to re/thin2 their mar2eting strategies. ;he Health Department published its
second draft of the proposed regulations in Luly 2==>. ;he draft is aimed at ensuring honest and responsible labelling and
mar2eting as part of an attempt to promote good health and preent obesity.
Questions6
Q1. $hy will the mar2eting of sweets aimed at children be curtailed? $hy will soft drin2s companies hae to rethin2 their
mar2eting strategies?
Q2. $hat are the pros and cons of consuming Hun2 food? )s a retailer, would you want Hun2 food in your store? $hy and why
not?
Q!. Describe the three adantages of the new legislation that will hae an impact on customersI health and well/being.
Q#. I7t appears that mar2eters hae adopted a pro/actie approach and are already exploring and implementing changes to
2eep in line with proposed new regulations that will alter the way that certain foods are mar2eted to young children.I Explain.
")8E 8;4DF / 2
)utomobile and Diche +ar2eting
$th the worldIs leading manufacturer, ;oyota, recogni1ing the power of niche within the automotie sector, the power of this
form of mar2eting is entrenched. 5or the launch of the new )uris, ;oyotaIs money/spinning, "/segment hatch, instead of
adopting the regular paths of mainstream maga1ines, prime time teleision and snappy shopping mall cafes, ;oyota hit their
target mar2et directly with the use of bloggers. ;oyotaIs changed tactics come from the Director of "ommunications, Crian
Eades, and aims to change the staid image of the Lapanese brand. ) competition was held to entice regular bloggers to
submit entries as to why they should attend the media launch of the stylish hatch, with three winners being selected. 7n turn,
their reiews of the launch produced underground, automotie blogging coerage of the launch and car, targeting the
computer/say, D7DK ,double income no 2ids. as well as a youthful and informed crowd.
Explain the following6
Q1. $hat is niche mar2eting?
Q2. )s an automobile retailer, what would you propose to increase sales olumes through niche mar2eting?
Q!. Explain the role of 3+7.
CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM /
NIPM
SMU / SYMBIOSIS / XAVIER / NIRM /
PSBM / NSBM / ISM / IGNOU / IICT / ISBS
/ LPU / ISM&RC / LPU / NMIMS / ISBS /
MANIPAL GARUDA / HIMALAYA / IMT /
SMU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - DBM – DBA - PGDM
www.mbacases!"#a$swe%s.c&m
www.cases!"#s&'!(&$.($
www.cases!"#a$swe%s.($
www.)!es(&$a$swe%s.($
www.&$'($e*%&+ec%e*&%.c&m
a%a,($".ba$a-a%./ma('.c&m
ARA0IND
12213455667 - 12217898776
Re%ail S'!--erK# Be'a7i!r
A)3; / )
Q1. I+ar2eting is not Hust about selling a product.I Elaborate.
Q2. $hat are the maHor hurdles that fashion retailers need to oercome?
Q!. $hat are health retailers in 7ndia doing to woo customers? (ie three examples.
Q#. Discuss the arious factors that inEuence lifestyle.
Q&. I*)-8 is one of the most popular tools for predicting customer behaiour.I Discuss.
A)3; / C
Q1. $hich of the following factors are important to which type of retailers? ). ;rael time and distance C. 3ange of
merchandise and ". Crand.
Q2. $hat are the arious steps in a purchase decision process? Discuss in brief.
Q!. $hat are the arious types of customers?
Q#. $hat are the factors that need to be loo2ed into in a mar2et and trade area analysis?
Q&. +a2e a department store plan giing the locations of arious types of products.
A)3; / "
Q1. 7n what way are lighting, colour and music important to a department store?
Q2. Describe the retail sales process from the point of iew of a salesperson.
Q!. Discuss the arious phases of customer serice in a retail store.
Q#. $hy are long/term customers more aluable for a retailer?
Q&. $hat are the di%erent steps in planning a retail promotional strategy?
")8E 8;4DF / 1
")33E5<43
7n this case study, we will analyse why and how "arrefour, one of the largest retailers in the world, failed in 8outh Korea. Aart
of its failure can be attributed to misunderstanding the shopping behaiour of the Koreans.
8eeral )sian countries, including 8outh Korea, saw their economies booming in the late 1GJ=s. ;a2ing adantage of this
boom, "arrefour started its )sian operations in 1GJG in ;aiwan. 7t moed on to +alaysia, followed by "hina and 8outh Korea.
Questions6
Q1. $hat factors, other than salespersonIs ignorance of a companyIs product, can hae a negatie impact on the minds of the
consumer? Discuss.
Q2. 7n retailing, it is di@cult to be 0rst time right. $hat steps should managers ta2e to get it right the 0rst time? Discuss with
an example.
")8E 8;4DF / 2
"<D7DE3 8;<3E
)s you may hae understood, the crux of retail selling is in creating a bunch of happy customers who will 2eep on buying
,more and more. from a store. )ll the e%ort that a retailer ma2es in supply chain and inside the store is geared towards this
e%ort. ;he 'uestion, howeer, remains6 $hat creates great customer serice and ma2es them happy? 7s it the store, its
products, serices or something else? +ost senior professionals in the retail industry beliee that while all these are
important, it is the employees who are able to communicate and delier the uni'ueness of a retailer to the customer. 8o, they
feel, ensuring happy employees is the most important step towards haing happy customers. Keeping this in mind, many
retail chains hae designed programmes to recruit and retain talented employees for their stores. <ne of the leading retailers
in the 48), "ontainer 8tore, has set new standards in creating a happy wor2force.
Questions6
1. "an any factor other than customer serice, be considered as the core competency of a company? 8upport your answer
with suitable examples.
2. )re there any companies in your locality which hae customer serice as their core competency? 7f so, were they
successful in motiating the salespersons to share their organi1ational iews?
In%erna%i!nal Binanial Manage"en%
PART A A
Question a6 $hat do you understand by the term AAA? 7llustrate with an example.
Question b6 $hat do you understand by the term 73A? 7llustrate with an example
Question c6 ;he foreign exchange mar2et may be utili1ed by the exporters for managing their currency ris2s. Explain with an
example.
Question d6 $hat are two way 'uotes and cross rates? 7llustrate with an example haing spread of at least 1Q in each
currency 'uotes.
Question e6 $hat do you understand by the term arbitrage? 7s it possible in 5oreign Exchange +ar2et? 7f yes, illustrate with
an example.
PART A B
Question a6 Distinguish between transactional exposure and translational exposure. 7llustrate with an example.
Question b6 $hat is the basis of distinction between capital account and current account?
Question c6 $hat is European 'uote for a set of currencies? $hat are the other options of such a 'uote?
Question d6 Distinguish between the balance of payment and balance of trade. 7llustrate with the last three years 0gures of
these related to 7ndia.
Question e6 7llustrate the concept of comparatie adantage.
PART A C
Question a6 $hat are currency deriaties? $ho is supposed to use them and for what purposes?
Question b6 $hat is interest rate swap ,738.? 7f a multinational company, inoled in the business of exporting oil from 8audi
)rabia to Aa2istan wants to ta2e adantage of 738, design the transactions for it.
Question c6 Distinguish between European and )merican options? $hich one is haing more premium between the two
,gien that eerything else is identical. and why?
Question d6 How currency futures are traded? $hat is mar2 to mar2et deal?
Question e6 De0ne olatility. 7f it increases, does the currency option premium change? 7f yes how? Alease illustrate with an
example.
CASE STUDY A 0
Clue Dart, an 7ndia based company, is considering expanding its operations into a foreign country. ;he re'uired inestment at
;ime P = is 3s. 1= million. ;he 0rm forecasts total cash inEows of 3s. # million per year for 2 years, 3s. ? million for the next
two years, and then a possible terminal alue of 3s. J million. 7n addition, due to political ris2 factors, Clue Dart beliees that
there is a &= percent chance that the gross terminal alue will be only 3s. 2 million and that there is a &= percent chance that
it will be 3s. J million. Howeer, the goernment of the host country will bloc2 2= percent of all cash Eows. ;hus, cash Eows
that can be repatriated are J= percent of those proHected. Clue Darts: cost of capital is 1& percent, but it adds one percentage
point to all foreign proHects to account for exchange rate ris2. 4nder these conditions, what is the proHect:s DA*?
CASE STUDYA;
Hindustan "onstruction "orporation arranged a two/year, [1,===,=== loan to fund a foreign proHect. ;he loan is denominated
in +exican pesos, carries a 1= percent nominal rate, and re'uires e'ual semiannual payments. ;he exchange rate at the time
of the loan was &.>& pesos per dollar but immediately dropped to &.1= ,pesos per dollars. before the 0rst payment came due.
;he loan carried no exchange rate protection and was not hedged by Hindustan "onstruction "orporation in the foreign
exchange mar2et. ;hus, Hindustan "onstruction "orporation must conert 4.8. funds to +exican pesos to ma2e its payments.
7f the exchange rate remains at &.1= pesos per dollar through the end of the loan period, what e%ectie interest rate will
Hindustan "onstruction "orporation end up paying on the foreign loan?
Ne%8!r+ Se/ri%*
)887(D+ED; / 1
1. $hat are the di%erences between DD8 loo2up and 3eerse DD8 loo2up?
2. How can you trace an abusie email on the 7nternet?
!. $hat steps do you need to follow to send a spoofed email from billgates]microsoft.com to your best friend?
#. "arry out a line/by/line detailed analysis of the following email header6
T/)pparently/;o6 an2itfadia2==1]yahoo.com ia ?J.1#2.2=?.!GS ;ue, =1 Lan 2==J =>6&16=2 /=J==
T/<riginating/7A6 f2=G.1G1.12#.11Gg
3eturn/Aath6 Wchafbtop]yahoo.comY
)uthentication/3esults6 mta2G#.mail.mud.yahoo.com fromPyahoo.comS domain2eysPpass ,o2.
3eceied6 from 2=G.1G1.12#.11G ,HE-< web!J==J.mail.mud.yahoo.com. ,2=G.1G1.12#.11G. by mta2G#.mail.mud.yahoo.com
with 8+;AS ;ue, =1 Lan 2==J =>6&16=2 /=J==
3eceied6 ,'mail >&=#& ino2ed by uid ?===1.S 1 Lan 2==J 1&6&16=2 /====
DomainKey/8ignature6 aPrsa/sha1S 'PdnsS cPnofwsS sPs1=2#S dPyahoo.comS hPT/F+ail
<8(63eceied6Date65rom68ubHect6;o6+7+E/*ersion6"ontent/;ype6"ontent/;ransfer/Encoding6+essage/7DS
bPn>XJy4Jdl&M&D"2#1ET)-1J5K5;7g&2C&HD)$M5'&Kh3Cex-Cl(sm2og8'!cu=M32hXo$tE'XiDX3<xMm7#a2"ndacD2#y(y
x7Kf"1b1ixeEh;DGM21gDJ&4=4QD+5D1Dcd*o52G228nc(2C"nt5x"27o2Lut!**dnr1"GFPST/F+ail/<8(6
QDp)ifE*+1lcfK5x!)y.G*diCphy->H;=Ebmg&'*-GgAn1tbfDJ)>f8T)o=xtLL5=Ttey'+gt*y1D#d&t3.nHXbc8rdbT*KAC&d+l&C'31
7poKEXH2pc-un">d4w/
3eceied6 from f1G?.2=1.2=1.1>>g by web!J==J.mail.mud.yahoo.com ia H;;AS ;ue, =1 Lan 2==J =>6&16=2 A8;
Date6 ;ue, 1 Lan 2==J =>6&16=2 /=J== ,A8;.
5rom6 Ochaf de sou1aO WY )dd to )ddress Coo2 )dd +obile )lert
Fahoo^ DomainKeys has con0rmed that this message was sent by yahoo.com. -earn more
8ubHect6 7+A<3D; 5<3 5<3E7(D 8;4DED;
;o6 an2itfadia2==1]yahoo.com
+7+E/*ersion6 1.=
"ontent/;ype6 multipartMalternatieS boundaryPO=/&GG?1#=&1/11GG2=2??2P6>!>!>O
"ontent/;ransfer/Encoding6 Jbit
+essage/7D6 W#>?>1>.>!>!>.'m]web!J==J.mail.mud.yahoo.comY
"ontent/-ength6 1J2G
&. 5ind out the exact geographical location of the sender of the email with the following headers6
T/)pparently/;o6 an2itfadia2==1]yahoo.com ia ?J.1#2.2=?.#1S +on, !1 Dec 2==> 2=6=26!> /=J==
T/<riginating/7A6 f2=G.1G1.G=.>#g
3eturn/Aath6 Wineet]udaantrael.comY
)uthentication/3esults6 mta2?1.mail.re#.yahoo.com fromPudaantrael.comS domain2eysPneutral ,no sig.
3eceied6 from 2=G.1G1.G=.># ,HE-< webJ=1.bi1.mail.mud.yahoo.com. ,2=G.1G1.G=.>#. by mta2?1.mail.re#.yahoo.com with
8+;AS +on, !1 Dec 2==> 2=6=26!> /=J==
3eceied6 ,'mail >!>1> ino2ed by uid ?===1.S 1 Lan 2==J =#6=26!? /====
T/F+ail/<8(6 HbHE-2*+1m.&nf$$KJ+Dyd#s?A82>25GQ'ubwddy8D1J2-bb(!h33f<GHx7&Dy""x)G5c)i.
xs'$sn#-F+A<yg?'Et5=cp(n7HotC2F#pgo#/
3eceied6 from f>1.1>>.11G.>=g by webJ=1.bi1.mail.mud.yahoo.com ia H;;AS +on, !1 Dec 2==> 2=6=26!? A8;
Date6 +on, !1 Dec 2==> 2=6=26!? /=J== ,A8;.
5rom6 O*7DEE; C)DH$)3O Wineet]udaantrael.comY )dd to )ddress Coo2 )dd +obile )lert
3eply/to6 *7DEE;]
8ubHect6 H)AAF DE$ FE)3
;o6 ineet]
+7+E/*ersion6 1.=
"ontent/;ype6 multipartMalternatieS boundaryPO=/1?#=1>&>J!/11GG1?=1&?P6>!!12O
"ontent/;ransfer/Encoding6 Jbit
+essage/7D6 W&!J=##.>!!12.'m]webJ=1.bi1.mail.mud.yahoo.comY
"ontent/-ength6 12G=
?. How can you chec2 your A<A email manually? How can you crac2 A<A
email account passwords?
>. How can you secure email communication?
J. How can you attach 0les to a forged email sent through 8endmail?
G. Describe some ris2s associated with 7nstant +essengers.
1=. 7f you hae receied an email from your friend, how can you tell whether it is spoofed or not?
)887(D+ED; / 2
1. $hat are 8Q- 7nHection attac2s? How do they wor2? $hat are some dangers associated with them? 8uggest some counter/
measures against 8Q- 7nHection.
2. How can a system administrator preent email forging from ta2ing place on their networ2?
!. $hat are the di%erent types of ports on a system?
#. How can you preent input alidation attac2s on a system?
&. Describe some strategies to 0ght email spam.
?. How can a system administrator mislead an attac2er probing di%erent ports?
>. Discuss the pros and cons of the arious types of mail bombing strategies.
J. How can you send a forged email to multiple indiiduals through C""?
G. How would you crash a remote system through 7nstant +essengers?
1=. 7s this possible6 Fou telnet to Aort 2! and the 5;A daemon shows up? $hat is going on if this happens? How is it done?
)887(D+ED; / !
1. Explore the arious ports ,1/1==. of the following systems ,Kindly submit actual logs as your answer.6
2. (ie examples of ! 3E)- $ebsites that actually exist on the 7nternet that su%er from an input alidation loophole or an 8Q-
7nHection loophole.
Se/ri%* S!l/%i!n#
A##ign"en% $ A
1. $hat are the two types of fabrication?
2. $hat is the di%erence between 8ecret Key "ryptography ,8K". and Aublic Key "ryptography ,AK".
!. De0ne the di%erent types of 7D8.
#. $hat is preprocessing in 7D8?
&. $hat is Heuristics in 7D8 terminologyG
?. De0ne the primary components for the multitier 7D8 architecture.
>. De0ne the arious sensor deployment patterns in detail.
J. $hat is a spanning port?
G. $hat are ephemeral port numbers?
1=. De0ne fragmentation and path +;4 discoery.
A##ign"en% $ B
1. $hat are the adantages of using H7D8?
2. Di%erentiate between source address spoo0ng ,inbound tra@c. and source address spoo0ng ,outbound tra@c..
!. $hat are the di%erent types of 7D8 architectures?
#. Discuss the adantages and disadantages of using an 7D8 agent.
&. How can networ2/based 7D8 be implemented in a heaily switched enironment? Discuss the arious options aailable.
S!&%8are Ha+ing
IMTA?=@ S!&%8are Ha+ing
Q16 Fou are a deeloper at a reputed 7nternet 8ecurity company, your company is about to launch a product in 7nternet 8afety
for home users. Design a custom protection scheme that you prefer to be the best way to trac2 piracy at the same time you
hae to 2eep your software customer friendly.
Q26 $hat are E5-)(8? (ie examples. $hich E5-)( is of the most use and has priority in assembly analysis of programs in a
debugger?
Q!6 How is a D$<3D data type di%erent from the CF;E data type in assembly programming?
Q#6 7n context to *irtual +emory +anagement, out of the ! states of a processIs irtual address, in which state is the page
access, protected by memory protection option? )nd which )A7 call is used to specify memory access permissions?
Q&6 Explain the wor2ing of 8oftl"E. Decompilers are not reliable. $hy?
Q?6 $hile crac2ers are brea2ing time/based protections, what )A7s they mostly loo2 for in the program disassembly? )nd
what are the preferred
"ountermeasures for it?
Q>6 )mong 4AT, )8A)"K and +oleCox ,all in their latest ersions., which one would you choose to pac2 your programs and its
dependants ,D--s, <"Ts etc.. and why?
QJ. ) binary program has &= #& == == in the signature 0eld. Determine whether itIs a AE,DE, -E or -T 0le. +ention reason.
QG6 $hat are descriptors, in context to 8ymbian mobile <8? How are they useful in mobile application reersing?
M!)ile Pla%&!r"# Se/ri%*
1. $hat is Clue8nar0ng?
2. Describe the Clue Cug attac2.
!. $hat are the dangers associated with ClueHac2ing?
#. $hat are some of the countermeasures aailable to preent Clue8nar0ng?
&. How do most mobile phone iruses spread?
?. $hat is the di%erence between a +aster / +aster connection and a +aster /8lae
connection?
>. $hat do you mean by Aairing?
J. Describe discoery, pairing and binding.
G. Describe the arious steps inoled in ClueHac2ing.
1=. Describe some Do8 attac2s aailable on the mobile phone platform.
Pr!(/%i!n Planning & C!n%r!l
A)3; / )
1. $hat is production planning? $hat are its obHecties and scope.
2. $hat are the arious production systems? Describe the characteristics, merits and demerits of each system.
!. ;here are two methods of processing oil at a re0nery. +ethod 1 has 0xed costs of 3s. G,==,=== whereas the 0xed cost for
+ethod 2 are 11,==,===. ;he ariable costs depend on the chemicals used and heating re'uirements. ;hese are 3s. 1.&= and
3s. 1.== per barrel respectiely. $hich method is more economical?
#. $hat is aggregation production plan? Discuss the pure strategies and the mixed strategy in aggregate planning.
&. $rite short notes on 6/
,a. 5lexible +anufacturing 8ystem.
,b. )cceptance 8ampling ;echni'ues.
,c. "apacity Alanning.
A)3; / C
1. $hat is production planning and control. Discuss itIs obHecties and scope.
2. $hat do you understand by product layout and process layout ? "ompare the adantages and disadantages of these
layouts.
!. ,a. Explain the methodology and assumptions for se'uencing InI Hobs through three machines ), C and " in prescribed
order )C" for each Hob.
,b. ;here are seen Hobs to be processed through three machines +1, +2 and +! in that order. ;he processing time for
each Hob in hours is gien in the table. 8e'uence these Hobs using LohnsonIs method and 0nd the oerall processing time and
idle times for the three machines 6/
Lob +1 +2 +!
) 1 > J
C ! ! 1=
" > J G
D G 2 11
E # J G
5 & ? 1#
( 2 1 12
#. Di%erentiate the following 6/
,a. 5low shop s Hob shop characteristics.
,b. +a2e/to/stoc2 s +a2e/to/order.
,c. )ggregate planning R +aster Aroduction 8chedule
&. )lpha Electronic "ompany produces 2=== ;* sets in a year for which it needs an e'ual number of tubes of certain type.
Each tube costs 3s. 1=M/ and the cost to hold a tube in stoc2 for a year is 3s. 2.#= M unit M annum. Cesides, the cost of placing
an order is 3s. 1&=M/ per order. ;he number of wor2ing days in the company is 2&= and the lead time is 1& wor2ing days.
Determine 6/
,a. Economic <rder Quantity.
,b. 3e/order leel.
,c. )nnual total ariable cost.
,d. 7nentory cycle time.
,e. +onetary alue of optimal order 'uantity.
,f. 3upee alue of aerage inentory.
A)3; / "
1. $hat is L7;? Discuss itIs bene0ts.
2. $hat is ;otal Quality +anagement? Discuss )<Q-.
!. Explain ariable and attributes control charts.
#. $hat is *alue Engineering? Discuss the arious steps inoled in it.
&. ) small proHect consists of eight actiities and has following characteristics6/
)ctiity Areceding ;ime Estimate ,in wee2s.
)ctiity +ost optimistic ,to. +ost li2ely M +ost pessimistic ,tp.
) / 2 ? 12
C / 1= 12 2?
" ) J G 1=
D ) 1= 1& 2=
E ) > >.& 11
5 C," G G G
( D ! !.& >
H E,5,( & & &
,i. Draw the networ2 and determine the critical path.
,ii. 5ind the Eoat for all the actiities.
,iii. 7f a != wee2 deadline is imposed, what is the probability that the proHect will be completed on time?
,i. 7f the proHect manager wants to be GGQ sure that the proHect will be completed on the scheduled date, how many wee2s
before that date should he start the proHect wor2?
")8E 8;4DF / 1
)n electric company manufactures both ceiling and table fans. 3esource re'uirements for both these items are indicated
below 6/
Aroduct
;ype
-abour Hour
per 4nit
3aw +aterial per
4nit ,2g.
Aro0t per
4nit ,3s.
;able 5an 2 J J=
"eiling
5an
# ? 1==
;he company can ma2e aailable J= hours of labour and 2#= 2gs of raw materials. How many table and ceiling fans should be
produced in a day to maximise pro0t? 8ole the problem using linear graph and 78< / pro0tlines.
")8E 8;4DF / 2
Laycee 7ndustries manufactures 3adios. ;he company wishes to ma2e approximately 2G= radios per day. ;he following table
lists all basic tas2s performed along the assembly line.
;as2 <peration ;ime ,min. 7mmediate Areceding
;as2s
) =.2= /
C =.!= )
" =.#= )
D =.?= C,"
E =.J= /
5 =.J= E
( =.?= D,E
H 1.2= 5,(
7 1.2= H
L 1.== 7
K 1.G= L
;otal G.==
;he shop operates 0e days per wee2 and two shifts per day. ;he company proides two co%ee brea2s of ten minutes each
during an eight hour day.
,a. (roup the actiities into the most e@cient arrangement.
,b. $hat is the cycle time of your arrangement?
,c. $hat is the balance delay and percentage?
In&!r"a%i!nal Te'n!l!g* Manage"en%
Par% A A
Ca#e S%/(*
Q1. +ultibase "ompany -imited is a diersi0ed business group with interests in fabric and yarn manufacturing, paper and
pulp, and cement. 7ts manufacturing units are located across the country and number eight/ one for fabric, two for yarn, two
for paper and pulp, and three for cement. $hile the head of each unit has considerable operational autonomy, strategic
decisions considering these units, such as capacity expansion, procurement of new technology inoling substantial
inestment, etc., are made at the head'uarters, located in Delhi. ;he head 'uarters monitor the performance of eery unit
though wee2ly and monthly reports are which are prepared by "C78 installed at each unit. <ften considerable amount of time
of the senior executies based at the head'uarters is ta2en away in analy1ing these reports and drawing inferences for
planning and control. ;he result is that the senior executies hae little time for strategic thin2ing which they feel is a must in
the present competitie enironment. ;he "E< of the company has thus proposed to deelop suitable computer based
systems which might be helpful in understanding the current status of arious manufacturing units in terms of their oerall
performance, the type of enironmental constraints that operate in the three business that exist for enhancing capacity in
these business areas.
$hat systems would you propose that would sere the company:s needs?
"onsidering that the company already has "C78 installed, will you contemplate complete oerhaul of the systems or add
functionalities of the existing systems? Lustify your line of action. f1& +ar2sg
Par% A B
A%%e"-% an* %'ree !& %'e &!ll!8ingE
Q2. Explain with the help of self experienced examples where you hae used information systems which hae enabled
business bene0ts. f& +ar2sg
Q!. Explain why internet is ulnerable? f& +ar2sg
Q#. CrieEy describe how internet technology has impacted business process and information management? f& +ar2sg
Q&. $rite 8hort Dotes on the following6 f& +ar2sg
i. Digital 5irm
ii. ;ypes of decision support system
EABANKING & ELECTRONIC PAYMENT SYSTEM
PART $ A@ CASE
Q16 8uppose, (oernment of 7ndia is planning to launch a smart card that contains your goernment/con0rmed identity li2e
A)D, Driing -icense, complete with biometric con0rmation as per the 47D proHect, address, mobile number and een your
health records. 8uch a smart card would let you 1oom through the entryMexit points on metro stations, as a bus pass, act as
identity proof, hae your health records accessible anywhere and can also contain your passwords to a number of
goernmental web sites li2e 73";". <ne can een buy rail and airport tic2ets through this smart card and pay in restaurants.
(oernment plans to ma2e this smart card mandatory for use of public utilities in due course of time.
<ne of the strategic reasons of goernment for introducing this smart card scheme is that they will be able to trac2 a
commuterIs moements in metropolitan cities under threat from terrorists. Each card has a uni'ue 7D number lin2ed to the
registered ownerIs name, which is recorded together with the location and time of the exchange eery time the card is used.
;he data retained, could be released to law enforcement agencies under certain conditions.
D(< and ciil societies groups are protesting against this smart card scheme by maintaining that (oernment will hae an
enormous amount of sensitie data about so many people and that this new payment system has many priacy issues related
with the way databases are lin2ed in this proposed scheme and these issues are not being addressed by the goernment.
Fou are the leading electronic payment system expert in the country and hae been approached by the goernment to
suggest a scheme which addresses the security and priacy concerns of the proposed smart card scheme. Design a modi0ed
ersion of the smart card scheme to be submitted to the goernment.
Q2. I5inancial inclusionI is the deliery of 0nancial serices including ban2ing facilities at a%ordable costs to ast sections of
disadantaged and low income groups. $rite your comment on whether mobile ban2ing in 7ndia can result in 0nancial
inclusion of unban2ed regions. )lso identify which organi1ations can proide mobile ban2ing serices in 7ndia as per the
extant 3C7 guidelines?
Q!. Explain with the help of the diagrams and examples the wor2ing of "he'ue ;runcation 8ystem. )lso identify the releant
proisions of 7nformation ;echnology ,)mendment. )ct, 2==J related to "he'ue ;runcation.
Q#. Explain the bene0ts of electronic ban2ing as compared to traditional ban2ing.
Q&. $rite 8hort Dotes on any two of the following6
i. Can2erM "ustomer 3elationship
ii. 3;(8
iii. "redit "ards
C*)er Cri"e# C!"-/%er B!ren#i# An( Digi%al E7i(ene
Par% A
1. $hat is the meaning of the term 9cyber crime:? $hat actors are inoled in it? ,! mar2s.
2. Elaborate the di%erent types of computer iruses. ,# mar2s.
!. $hat remedies are aailable for ictims faced with cyber stal2ing? ,)lso include 7ndian law proisions on the issue. ,!
mar2s.
#. $hat are the 2ey points to be remembered before see2ing electronic information as eidence? ,& mar2s.
&. Explain the meaning of 9digital eidence:. Explain some important proisions of law ,also include 7ndia. dealing with or
recogni1ing digital eidence. Has the 7ndian law adapted itself to accept digital eidence in court proceedings? ,& mar2s.
Par% B
?. 8alima receies a mail from her ban2 ,or so it seemed to purport. that as2ed her to erify her identity details to 2eep her
account with the ban2 functional. ;he mail contained a lin2 on which the customer was re'uired to lin2. ;he lin2 infact
directed 8alima to another website ,not authori1ed by the ban2., thus ta2ing in all details of her account which she entered.
8oon she reali1ed that it was a sham email. Explain the course of action that 8alima should ta2e to protect her account from
unauthori1ed access and also the legal recourse aailable to herMban2 against the perpetrators of fraud. ,1= mar2s.
CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM /
NIPM
SMU / SYMBIOSIS / XAVIER / NIRM /
PSBM / NSBM / ISM / IGNOU / IICT / ISBS
/ LPU / ISM&RC / LPU / NMIMS / ISBS /
MANIPAL GARUDA / HIMALAYA / IMT /
SMU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - DBM – DBA - PGDM
www.mbacases!"#a$swe%s.c&m
www.cases!"#s&'!(&$.($
www.cases!"#a$swe%s.($
www.)!es(&$a$swe%s.($
www.&$'($e*%&+ec%e*&%.c&m
a%a,($".ba$a-a%./ma('.c&m
ARA0IND
12213455667 - 12217898776
doc_586801844.docx
IMT CASE STUDY ANSWERS.docx
CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM /
NIPM
SMU / SYMBIOSIS / XAVIER / NIRM /
PSBM / NSBM / ISM / IGNOU / IICT / ISBS
/ LPU / ISM&RC / LPU / NMIMS / ISBS /
MANIPAL GARUDA / HIMALAYA / IMT /
SMU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - DBM – DBA - PGDM
www.mbacases!"#a$swe%s.c&m
www.cases!"#s&'!(&$.($
www.cases!"#a$swe%s.($
www.)!es(&$a$swe%s.($
www.&$'($e*%&+ec%e*&%.c&m
a%a,($".ba$a-a%./ma('.c&m
ARA0IND
12213455667 - 12217898776
Managerial E!n!"i#
PART $ A
Q1. Distinguish between the principles of marginalism and incrementalism with the help of examples.
Q2. How is the price elasticity of demand measured? Explain the relationship between price elasticity, aerage reenue and
marginal reenue.
Q!. "ritically examine the law of diminishing marginal utility.
Q#. $hy is an indi%erence cure for two normal goods conex to origin? $hy cannot it be a concae cure or a straight line?
Q&. $hy is demand forecasting important? Explain the arious types of surey methods of forecasting demand and their
usefulness.
PART $ B
Q1. Diagramatically explain the three stages of the law of diminishing marginal returns.
Q2. $hat are iso'uants and isocost lines? Explain graphically
Q!. Distinguish between implicit cost and explicit cost with the help of example.
Q#. (raphically explain the relationship between change in output and )*", )" and +".
Q&. Describe the long run aerage cost ,-)". cure according to the modern cost theory.
PART $ C
Q1. Explain the "yert/+arch Hypothesis of satis0cing behaior.
Q2. Explain the pro0t maximi1ing conditions of a 0rm with the help of marginal reenue and marginal cost.
Q!. Explain why does a perfectly competitie 0rm reaps normal pro0ts in the long run.
Q#. $hat is price discrimination? How does a discriminating monopolist allocate his output in di%erent mar2ets to charge
di%erent price.
Q&. Explain how price is determined under oligopoly under conditions of price leadership.
CASE STUDY $ I
E#%i"a%i!n !& %'e De"an( &!r Orange# )* Mar+e% E,-eri"en%
3esearchers at the 4niersity of 5lorida conducted a mar2et experiment in (rand 3apids, +ichigan, to determine the price
elasticity and the cross/price elasticity of demand for three types of *alencia oranges6 those from the 7ndian 3ier district of
5lorida, those from the interior district of 5lorida, and those from "alifornia. (rand 3apids was chosen as the site for the
mar2et experiment because its si1e, demographic characteristics, and economic base were representatie of other
midwestern mar2ets for oranges.
./e#%i!n#
,a. 7n light of the case de0ne a test mar2et? $hen should a 0rm ta2e help of mar2et experiments to forecast demand?
,b. 8uggest a suitable price policy for the three types of oranges.
CASE STUDY $ II
) deodorant company manufactures and sells seeral types of deodorants which are branded as 98mell 5resh:. ;he company
introduced 0e years ago, a new type of deodorant and its sales increased rapidly. Howeer, oer the past two years, sales
hae been declining steadily een though the mar2et for deodorants has been expanding. $orried by the declining sales the
company conducted a surey of the mar2et, which yielded the following information6
,i. 8eeral new rials hae come up during the past 0e years, which manufacture and sell almost similar deodorants.
,ii. <ther companies hae set prices lower than the prices of this company.
,iii. ;his company had initially set the price of its new brand at 3s #=, for which retailer pays 3s !=, which was neer changed.
,i. ;he rial 0rms hae set their prices at 3s !>.&=, retailers paying 3s 2&.
7n iew of these facts, the company decided to reiew the cost structure to 0nd out whether the margin to the retailers could
be reduced to the leel of the rial 0rms. ;he company 0nds that the ariable costs ,including raw materials and labour.
stands at 3s 1& per deodorant. )t present the company sells #, ==,=== deodorants. )s to the mar2et prospects, if the price is
reduced to 3s !&, the demand would increase by 1,&=,=== and if the price is reduced to 3s. !2.&=, demand would increase to
?,&=,=== units. $ith such an increase in production, the 0rm could use its resources more fully. ;he bul2 of purchase of raw
materials and more e@cient use of labour would both help to reduce the unit ariable cost to 3s. 12.&=.
./e#%i!n#
,i. $hat price should the company charge to recapture mar2et lost to rial 0rms?
,ii. 8uggest alternatie strategies that the company can adopt to counteract competition.
Managerial E!n!"i#
A)3;B )
1. Explain the law of diminishing marginal utility.
2. De0ne income elasticity of demand. Explain the arious degrees of income elasticity of demand.
!. $hat is the relationship between ;A-, )A-, and+A-.
#. $hy does the short run )erage *ariable "ost ,)*". cure and )erage "ost ,)". cures hae a 4/ shape?
&. Does the traditional pro0t maximi1ation model hold releance in modern world? $hy?
A)3;B C
1. Explain the concept of opportunity cost with the help of Aroduction Aossibility "ure.
2. Distinguish between a moement and a shift in supply.
!. $hy is a normal 7ndi%erence "ure conex to origin?
#. Explain the phases of a business cycle.
&. $hat conditions should be ful0lled for the existence of a cartel? $hat is a centralised and mar2et sharing cartel?
A)3;B "
1. Diagrammatically explain how mar2et e'uilibrium is achieed in case there is excess supply and excess demand.
2. 7s a monopolistic competitor a price ma2er? $hy?
!. De0ne (DA, (DA, DDA and DDA. Distinguish between real and nominal Dational 7ncome.
#. Describe the features of oligopoly mar2et structure.
&. CrieEy explain the arious types of internal economies of scale.
")8E 8;4DF B 7
;he stoc2 mar2et is as close as we come today to a perfectly competitie mar2et. 7n most cases the price of a particular stoc2
is determined by the mar2et forces of demand and supply of the stoc2, and indiidual buyers and sellers of the stoc2 hae an
insigni0cant e%ect on price i.e., they are price ta2ers. )ll stoc2s within each category are more or less homogeneous. ;he fact
that a stoc2 is bought and sold fre'uently is eidence that resources are mobile. 5inally, information on prices and 'uantities
is readily aailable.
Questions
1. Explain the features of a perfectly competitie mar2et on the basis of the facts gien in the case.
2. Diagrammatically explain how price and output decisions are ta2en under perfect competition.
")8E 8;4DF/77
;able below gies the price per 2ilowatt/hour ,2$h. that "on Edison charged residential and commercial users for arious
'uantities of electricity consumed in Dew For2 city in 1GG& during winter and summer months. "on Edison charged di%erent
rates for di%erent categories of customers ,i.e., residential and commercial. and for di%erent 'uantities of electricity
purchased. Electricity 3ates "harged by "on Edison in 1GG&
Questions
1. $hat is price discrimination? 7s price discrimination Husti0ed? $hy?
2. Do you thin2 "on Edison practiced price discrimination? Explain in iew of three types of price
discrimination.
7nentory +anagement
A)3; / )
Q1. Explain the following competitie strategies6 ,i. "ost leadership ,ii. Di%erentiation ,iii. 5ocus strategies.
Q2. )nalyse how operational strategies can be translated into operational e%ectieness.
Q!. I;he heart of inentory decisions lies in the identi0cation of inentory costs and optimi1ing on them.I "omment.
Q#. Elaborate on some inentory classi0cation models.
Q&. 5orecast the production for the next 2 years when the production 'uantities in thousand tones for the last ten years are
1&=,1?&, 1>=, 1&&,1>=,1J&,21=,22&, 2!&,2#J
)nalyse the implications of the results using the following methods6
i. 8imple aerage
ii. ;hree year weighted moing aerage with weights of 1, ! and # for the 0rst year, second year and third year respectiely
considered for calculating aerages
iii. +oing aerage ,! years and & years.
i. Exponential smoothing ,for smoothing constants, =.2 , =.& and =.J.
A)3; / C
Q1. ) part used to repair machines has a normally distributed monthly demand with a mean of ?&.= and a standard deiation
of &.2. 7f the lead/time is so predictable that it can be considered a constant =.2& month and the serice leel is G= per cent6
a. $hat is the order point?
b. $hat is the safety stoc2 leel?
Q2. ) company uses a 0xed order period for ordering a forging that is purchased for 3s 1J= per unit. ;he annual demand for
the forging is 1&,=== units. ;he ordering cost is 3s J== per order. ;he annual carrying cost rate is !& per cent of the
ac'uisition cost. ;he expected demand during lead/time is 2== units and the upper inentory target is >== units.
a. How often should the forging be ordered?
b. $hat is the annual total inentory cost that should be expected?
c. 7f the company is going to place an order now and the current inentory leel is 2#J units, what should be the order
'uantity?
Q!. $hat do you understand by the single/period inentory problem? Explain with examples. How can it be resoled?
Q#. $hat is meant by aggregate planning? $hat strategies does it employ to manage supply?
Q&. Explain scheduling and some techni'ues used for scheduling.
A)3; / "
Q1. De0ne the +3A 7 and +3A 77 systems. ;race their eolution and deelopment and point out the di%erences between them.
Q2. $hat are distribution systems and how do they impact 0nished goods inentory?
Q!. $hat do you understand by Kanban? Examine the two di%erent types of Kanban systems used in L7; systems.
Q#. $hat are the hurdles that pose a challenge to maintaining an e%ectie serice parts operation?
Q&. Explain ariety reduction, parts standardi1ation and simpli0cation.
")8E 8;4DF / 1
(4A
)DD 8<D8 -;D(upta and 8ons -td is a family/owned and managed company started in 1G?= by *inay (upta. ;he company has since
enHoyed a slow, steady growth. ;he company employs Hust oer 2== people. )ll expansions are 0nanced entirely out of
earnings. )s the company grew, its operating procedures were periodically re/examined and modi0ed to cope with the
complex problems accompanying growth. ;he company deelops, manufactures and sells di%erent types of ales used in the
chemical industry.
1. $hat speci0c action should the company ta2e in the area of inentory control? 8upport your proposal with an analysis of
its strengths and wea2nesses.
2. $hat is your reaction to the argument of those who oppose tighter controls?
!. How does the inentory control problem change as the companyIs oerall olume of business increases? Alease proide
answers to the 'uestions aboe. Do you thin2 that (upta and 8ons -td could bene0t from the establishment of a supply chain
management department? 7f so, what functions should it include?
")8E 8;4DF / 2
*i2as Electronics is a small 0rm located in Doida. ;he maHor product is a line of automobile electrical system analy1ers. )uto
repair shops who do tune/up wor2 use these analy1ers to identify and diagnose problems in a carIs electrical system.
)lthough the mar2et is highly competitie, *i2asIs products compete well and the 0rm is reasonably pro0table.
(aura has to6
1. +anually complete the orderingMoperations plan for the +odel 2) housing and simultaneously, construct a table showing
when he would expect order points to be reached during the 0rst eight wee2s.
2. -ist and discuss brieEy the types of operating problems he might encounter that could re'uire re/planning and rescheduling
of wor2.
Fou are re'uired to help (aura in this assignment.
Quantitatie ;echni'ues
A)3;/)
Q1. IQuantitatie techni'ues are fre'uently used in organi1ations for decision ma2ing. Discuss
Q2. $hat precautions will you 2eep in mind while designing a 'uestionnaire?
Q!. "alculate arithmetic mean for the following data6
"lass 7nteral &/1= 1=/1& 1&/2= 2=/2& 2&/!= !=/!& !&/#= #=/#&
5re'uency ? & 1& 1= & # ! 2
Q#. ,a. $hat are the properties that a good measure of ariation should possess?
,b. 1=== light bulbs with a mean life of 12= days are installed in a new factory and their length of life is normally distributed
with a standard deiation of != days.
a. How many bulbs will expire in less than J& days?
b. 7f it is decided to replace all the bulbs together, what interal should be allowed between replacement if not more than 1&
per cent should expire before replacement?
Q&. ,a. Karl Aearson coe@cient of s2ewness of distribution is N =.!2. 7ts standard deiation is ?.& and mean is 2G.?. 5ind the
mode and median of the distribution.
,b. 7f the mode of the aboe distribution is 2#.J, what will be the standard deiation?
,c. 5or a distribution, CowleyIs coe@cient of s2ewness is /=.!?, .0 is J.? and median is 12.!. O$hat is 'uartile coe@cient of
dispersion?
,d. "ompute 'uartile deiation and coe@cient of s2ewness for the following gien alues6 +e P 1J.J, .0 P 1#.?, .1P 2&.2
A)3;/C
Q1. ,a. $hat are the properties of the regression coe@cient?
,b. ;he following is the data of 1= cities. "alculate correlation coe@cient between the density of population and the death
rate6
"ity
)re in
s'. 2m.
Aopulation
,in I===.
Do. of Deaths
)
C
"
D
E
5
(
H
7
L
1&=
1J=
1==
?=
12=
J=
G=
>&
#&
11&
!=
G=
#=
#2
>2
2#
!=
!&
2=
!J
!==
1##=
&?=
J#=
122#
!12
2>&
!2&
21&
2?&
"omment on the result.
Q2. ,a. Fou are gien the following information on adertising expenditure and sales in a company. )erage )dertising
expenditure 3s. 1= la2hs and standard deiation 3s. !.= la2hs. )erage sales 3s. 12= la2hs and the standard deiation 3s. 12
la2hs. ;he alue of correlation coe@cient is =.&.
5ind two regression lines and alues of sales when adertising is 3s. 1& la2hs.
,b. 5it a straight line trend to the following time series data and forecast the sales for 2==G
Fear 2==1 2==2 2==! 2==# 2==& 2==? 2==>
8ales , in tones. J= G= G2 G! G# 1=2 1=G
Q!. ,a. ;wo insurance schemes ) and C are to be sold. )n agent has the chance of 0nding customers as ?= percent for ) and
#= per cent for C. )ssuming the sale of ) and C is independent 0nd the probability that the scheme ) has been sold gien
that at least one insurance scheme has been sold.
,b. ) mail order company has three boys6 )mar, )2bar and )nthony, for pac2ing and dispatching the goods. ;hey all ma2e
mista2es now and then. ;he probability of their ma2ing mista2s in pac2aging, dispatching etc. are one in a hundred, 0e
times in hundred and three times in hundred. ;hey deal with respectiely != per cent, #= per cent and != per cent orders.
5ind the probability that if a mista2e is detectd, the order was handled by )mar?
Q#. ,a. $hat are the components of a time series?
,b. )ssume that a factory has two machines. Aast records show that +achine 1 produces != per cent of the output. & per cent
of items produced by +achine 1 were defectie and only 1 per cent produced by +achine 2 were defectie. 7f an item
selected at random is found to be defectie, what is the probability that it was produced by +achine 2.&. Explain the
circumstances when the following probability distributions are used6
,a. Cinomial distribution
,b. Aoisson distribution
A)3;/"
Q1. How does hypothesis help a researcher to test the logical or empirical conse'uences?
Q2. ;he aerage score of two groups ) and C were found to be 2& and 22 with standard deiation # and &.& respectiely. ;est
for the e'uality of the two group scores. (ien n0 P n2 P #==.
Q!. ,a. 7n a test gien to two groups of students, the mar2s obtained were as follows6
5irst (roup6 1J, 2=, !?, &=, #G, !?, !#, #G, #1
8econd (roup6 2G, 2J, 2?, !&, !=, ##, #?
Examine the signi0cance of di%erence between the mean mar2s obtained by the students of the aboe two groups. ,)t &Q
leel of signi0cance the alue of % for 1# degrees of freedom is 2.1#..
,b. ;he following table gies the number of units produced per day by two wor2ers A and B for a number of days6
)6 #=, !=, !J, #1, !J, !&
C6 !G, !J, #1, !!, !2, #G, #G, !#
8hould these results be accepted as eidence that B is the more stable wor2er? 4se F/test.
Q#. ;wo random samples are drawn from two normal populations and the si1e of arious items of the two samples are6
5irst 8ample6 2=, 1?, 2?, 2>, 2!, 22, 1J, 2#, 2&, 1G
8econd 8ample6 2>, !!, #2, !&, !2, !#, !J, 2J, #1, #!, !=, !>
<btain the estimates of the ariances of the population. ;est whether the two populations hae the same ariance.
Q&. <n of the basis of information gien below about the treatment of 2== patients su%ering from a disease, state whether
the new treatment is comparatiely superior to the conentional treatment.
;reatment 5aourable
Do. of Aatients
3esponse Do 3esponse
Dew ?= 2=
"onentional >= &=
5or drawing your inference use the alue of Q2 for one degree of freedom at the & per cent leel of signi0cance, i1., !.J#1.
")8E 8;4DF / 7
1. 3esource forecasting on an intuitie basis wor2s well for short/range forecasts. Howeer, it shows a higher percentage of
error for medium/to/long/range forecasts. "omment on this statement.
2. "an you suggest an alternatie to reduce the error percentage?
!. How would the use of relational database help to improe the forecasting model?
")8E 8;4DF/77
Questions6
1. )nalyse the need and importance of Data "ollation 8ystem. Lustify the inclusion of the 8)A system and Excel/based
application system.
2. )nalyse the proHect obHecties. Do you feel the information collected would act as a precursor to e%ectie +aterial
3e'uirement Alanning and supply system?
!. Discuss the re'uirement planning methodology for the current month followed by the next two months. $hy is it
important?
Quantitatie ;echni'ues
PART $ A
Q1. $hat do you mean by Quantitatie ;echni'ues? $hat are di%erent forms of Quantitatie ;echni'ues? Explain the
importance of Quantitatie ;echni'ues in business.
Q2. $hat are the di%erent statistical tools used for organi1ing data. ;he following fre'uency distribution represents the
number of days during a year that the faculty of the college was absent from wor2 due to illness.
N/")er !& Da*# N/")er !& E"-l!*ee#
=/2 &
!/& 1=
?/J 2=
G/11 1=
12/1# &
T!%al 23
,a. "onstruct a fre'uency distribution for this data.
,b. "onstruct a greater than cumulatie fre'uency distribution as well as a less than cumulatie fre'uency distribution for this
data.
,c. How many employees were absent for less than ! days during the year?
,d. How many employees were absent for more than J days during the year?
,e. Draw the cumulatie fre'uency ogies ,greater than and less than. .$hat is the signi0cance of intersection of these two
ogies?
Q!. $hat are di%erent uses or functions of statistics? How do you thin2 each function might be used to sole Cusiness
problems?
Q#,a. Explain the use of di%erent measures of central tendency in description of data. 8uppose you are gien output of a
factory for & years R you are as2ed to wor2 out the aerage rate of growth of this output, what measures of central tendency
you will use.
,b. Aaul the plumber sells 0e types of drain cleaner each type, along with the pro0t per can R the no. of cans sold, is shown
in the table. "alculate the aerage pro0t of plumber
Cleaner Pr!4% -er Can 5,6 Sale# 7al/e in an 586 X8
+ain Drain 3s ?.== 1& 3s G=.=
(lun2 out 3s 2.== ! 3s ?.==
Cubble up 3s !.&= > 3s 2#.&=
Dream Drain 3s &.== 1& 3s >&.==
"lear more 3s >.&= 12 3s G=.==
;otal 3s 2#.== &2 3s 2J&.&=
&,a. $hat do measures of dispersion and s2ewness indicate? Explain the use of standard deiation in Cusiness.
,b. Do you thin2 )bsolute measure of standard deiation is always useful in business? 7f not, explain the use of alternate
measures of Dispersion.
,c. ;wo wor2ers on the same Hob shown the following results oer a long period of time.
) C
+ean time of completing the Hob ,in minutes. #= !=
8.D. ,in minutes. J &
,i. $hich wor2er appears to be more consistent in the time he re'uires to complete the Hob?
,ii. $hich wor2er appears to be faster in completing the Hob?
PART $ B
1. ) recent court case in +adison "ountry, Kentuc2y, centered on the hiring practices of the local telephone company. ;he
company planned to hire ! new employees. ;here were J applicants for the Hobs, ? of whom were men. )ll ! of those hired
were men. ) charge of sex discrimination was leied against the company. How would you decide?
2. <nly ?= percent of the students in Arofessor Harmond:s statistics class pass the 0rst test. <f those who pass, J= percent
studiedS 2= percent of those who didn:t pass studied. 8hould you study for his tests?
!. ;he probability that Lohn can sole a particular statistics problem is #= percent. ;here is a >= percent chance that 5red can
sole it. $hat is the probability it is soled? )ssume that Lohn and 5red wor2 separately and the outcomes are therefore
independent.
#. $hat do you mean by
1. Expected *alue and
2. *ariance of a discrete random ariable?
!. ;he number of houses sold each month by Aonder 3eal Estate, which has aried from & to 2=, is reported, along with
the fre'uency of each sales leel, in the 0rst two columns of the table shown below.
N/")er !& M!n%'# H!/#e# 5Xi6 P 5Xi6
! & ! M 2# P =.12&
> J > M 2# P =.2G2
# 1= # M 2# P =.1?>
& 12 & M 2# P =.2=J
! 1> ! M 2# P =.12&
2 2= 2 M 2# P =.=J!
+r. Aonder hopes these numbers reEect an increase in the aerage number of sales oer the >.! he sold in earlier months
and a reduction in the ariability of monthly sales that had been ? P &.>. 7f not, he has decided to sell the business and
become a rodeo clown. $hat adice can you o%er +r. Aonder?
Q&. ) state commission has been formed to reduce response times of local 0re departments. ) group of experts is
attempting to identify those city 0re departments whose response time is either in the lowest 1= percent, or who ta2e longer
than G= percent of all 0re departments in the study. ;hose in the 0rst group are to sere as models for the less e@cient 0re
units in the second group.
Data show that the mean response times for a certain class of 0re departments is 12.J minutes, with a standard deiation of
!.> minutes.
PART $ C
1. De0ne 3egression )nalysis.
,a. Explain its use in Cusiness.
,b. Distinguish between
,i. 8imple regression R multiple regression.
,ii. Deterministic and Arobabilistic model.
,c. )s a furniture retailer in a certain locality, you are interested in 0nding the relationship that might exist between
the number of building permits issued in that locality in past years and the olume of your sales in those years. Fou
accordingly collected the data for your sales ,F, in thousands of rupees. and the number of building permits issued
,T, in hundreds. in the past 1= years. ;he result wor2ed out as6
n 9 03: ?X 9 ;33: ?Y 9 ;;33
?X; 9 <=33: ?XY 9 <2>33: ?Y; 9 <?3<33
)nswer the following6
,i. "alculate the coe@cients of the regression e'uation.
,ii. 7t is expected that there will be approximately 2=== building permits to be issued next year. <n this basis, what leel of
sales can you expect next year?
,iii. <n the basis of the relationship you found in ,i. one would expect what change in sales with an increase of 1== building
permits?
,i. 8tate your estimate of ,ii. in the ,iii. so that the leel of con0dence you place in it is =.G=.
2. Explain the concept of standard error of estimate and the co/e@cient of determination. How can the coe@cient of
determination be used as a goodness of 0t? 7f the alue of the co/e@cient of correlation is =.G does this indicate that G=Q of
the ariation in dependent ariable has been explained by ariation in the independent ariable? 7f not, gie reasons.
!,a. $hat do you mean by ;ime B series? $hat are di%erent components of a ;ime series? Explain the obHect of smoothing
and the techni'ues used for smoothing.
,b. 8hown here are shipments ,in millions of dollars. for electric lighting and wiring e'uipment oer a 12/ month period. 4se
these data to compute
,i. #/month moing aerage for all aailable months.
,ii. (ie the error of forecast.
M!n%'# S'i-"en%#
Lanuary 1,=&?
5ebruary 1,!#&
+arch 1,!J1
)pril 1,1G1
+ay 1,2&G
Lune 1,!?1
Luly 1,11=
)ugust 1,!!#
8eptember 1,#1?
<ctober 1,2J2
Doember 1,!#1
December 1,!J2
#,a. Distinguish between
,i. Aopulation and 8ample
,ii. Aarameter and 8tatistic
,b. $hy is sampling necessary in statistical inestigation? Explain the important methods of sampling commonly used.
&,i. $hat are the steps to a hypothesis test?
,ii. Distinguish between a type 7 error and type 77 error.
,iii. ;he labor agreement between the 4nited )uto $or2ers ,4)$. and 5ord +otor "ompany ,5+". re'uired that the mean
output for a particular production section be held at 112 units per month per employee. Disagreement arose between 4)$
and 5+" as to whether this standard was being maintained. ;he labor agreement speci0ed that if mean production leels
dropped below the stipulated amount of ? P 112, 5+" was permitted to ta2e Uremedial action.V Due to the cost inole, only
2= wor2ers were tested, yielding a mean of 1=2 units. )ssume that a standard deiation of J.& units was found and that
output leels are normally distributed. Does a G= percent con0dence interal tend to suggest a iolation of the labor contract,
thereby allowing the remedial action?
CASE STUDY $ I
8uppose the director of the Delhi (ot 8anitation Department is interested in the relationship between the age of a garbage
truc2 and the annual repair expense she should expect to incur. 7n order to determine this relationship, the director has
accumulated information concerning four of the truc2s the city currently owns ,;able 1..
./e#%i!n#@
$ith the information in ;able 1
,a. 5ind the numerical constants a and b for the regression line.
,b. Determine the e'uation of the regression line and describe the relationship between the age of a truc2 R its annual repair
expense with the help of 3egression -ine?
,c. $hat would be the annual repair expense for the truc2 that is # years old?
,d. "ompute the residuals to test whether this line is a good 0t.
CASE STUDY $ II
Fou collected data from &== economists in academe, priate industry, and goernment concerning their opinions on whether
the economy would proe stable, would expand, or would enter a period of contraction in the near future. Howeer, part of
the information was lost, resulting in the partial contingency table seen below. Cased on the remaining data, create a
probability table.
a. 5ind A,8 M).., A,(., A,)., A,)?E.
Quantitatie ;echni'ues
A)3; )
1. $hat 2ind of role does forecasting play in inentory control decision/ma2ing?
2. $hat are the selectie inentory management techni'ues used by a 0rm? Explain the basis of the )C" classi0cation.
!. $hat is non/productie 0nished goods inentory? How can one reduce the non/productie component of 0nished goods
inentory?
#. Di%erentiate between6
a. ma2e/to/order R ma2e/to/stoc2 operations
b. pull R push processes
&. $hat is the di%erence between ariety reduction and standardi1ation? Explain two methods of ariety reduction that
are commonly used in manufacturing industries.
A)3; C
1. $hat do you understand by the term OCills of +aterialsO? $hat is its function and how is it used in planning inentory
leels?
2. $hy do organi1ations use collaboratie forecasting? $hat steps are re'uired to ma2e collaboratie forecasting
successful?
!. Dame the important factors that inEuence the choice of strategy in aggregate planning. )re these options also
applicable to serice organi1ations? $hat special di@culties do serices pose for aggregate planning?
#. De0ne spare parts management. $hat are the di%erent classi0cations of serice parts? $hy do they di%er?
&. Distinguish clearly between +aterial 3e'uirement Alanning ,+3A 7. and +anufacturing 3esource Alanning ,+3A 77.. $hat
are the principles of their operation?
A)3; "
1. $hat is the di%erence between ariety reduction and standardi1ation? Explain two methods of ariety reduction that
are commonly used in manufacturing industries.
2. $hy wor2force management is critical to the success of L7; implementation? Explain with examples.
!. $hat are the di%erent types of inentory control? Discuss the method of inentory control you would use as, ,a. a
medium scale industry manufacturing tools, ,b. an assembly line unit manufacturing automobiles. Explain the inentory
control method chosen by you and the reasons for the choice.
#. $hat do you understand by Idemand ampli0cationI? How does it come about? $hat are its implications on 0nished
goods inentory?
&. $hat are the di%erent maintenance policies? $hich policy would you adopt if you were running a Hob shop? $ould you
adopt a di%erent policy if you were running a process plant? Explain the reasons for your answer.
CASE STUDY A0
) unit manufacturing plastic containers consumes 1!&= units of moulded plastic uniformly through the month. ;he current
cost of ac'uisition is 3s 2= per unit and the carrying cost of the 0rm is !=Q on aerage based on recent data aailable, which
is not li2ely to change in the coming months. ;he 0rm has to bear a cost of 3s 2#== eery time it places an order. 4tili1ing
7nentory "ontrol concepts answer following 'uestions for the gien business case6
1. $hat is the optimal inentory leel for the year ahead using E<Q model?
2. "ompute the total inentory cost to the business?
!. $hat is the optimal number of orders to be placed and optimal number of supply days re'uired per order to meet the
business re'uirement?
#. )ssuming that the aerage lead time was 2 wee2s determine the optimal leel of safety stoc2 to be maintained?
&. )ssuming that the supplier o%ers a 'uantity discount of 3s.2 per unit, proided the order si1e exceeds &=== units, what
will be incremental pro0t caused by change in inentory leel decision?
Ca#e #%/(* A;
;he Aolish (eneral:s Ai11a Aarlor is a small restaurant catering to patrons with a taste for European pi11a. <ne of its
specialties is Aolish Ari1e pi11a. ;he manager must forecast wee2ly demand for these special pi11as so that he can order pi11a
shells wee2ly.
a. 5orecast the demand for pi11a for Lune 2! to Luly 1# by using the simple moing aerage method with n P !.
b. 3epeat the forecast by using the weighted moing aerage method with nP! and weights of =.&=, =.!=, and =.2=, with =.&=
applying to the most recent demand.
c. "alculate the +)D for each method.
CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM /
NIPM
SMU / SYMBIOSIS / XAVIER / NIRM /
PSBM / NSBM / ISM / IGNOU / IICT / ISBS
/ LPU / ISM&RC / LPU / NMIMS / ISBS /
MANIPAL GARUDA / HIMALAYA / IMT /
SMU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - DBM – DBA - PGDM
www.mbacases!"#a$swe%s.c&m
www.cases!"#s&'!(&$.($
www.cases!"#a$swe%s.($
www.)!es(&$a$swe%s.($
www.&$'($e*%&+ec%e*&%.c&m
a%a,($".ba$a-a%./ma('.c&m
ARA0IND
12213455667 - 12217898776
<peration 3esearch
PART A A
Q1. Executies of all leels in business and industry come across the problems of ma2ing decisions at eery stage in their
day/to/day actiities. <perations 3esearch proides them with arious 'uantitatie techni'ues for decision ma2ing and
enhances their ability to ma2e long range plans and sole eeryday problems of running a business and industry with greater
e@ciency, competence and con0dence.I
Elaborate the statement with examples.
Q2. "onsider a small plant which ma2es two types of automobile parts, say ) and C. 7t buys castings that are machines, bored
and polished. ;he capacity of machining is 2& per hour for ) and 2# per hour for C, capacity of boring is 2J per hour for ) and
!& per hour for C, and the capacity of polishing is !& per hour for ) and 2& per hour for C. "astings for part ) cost 3s 2 and
sell for 3s. & each and those for part C cost 3s.! and sell for 3s. ? each. ;he three machines hae running costs of 3s. 2=, 3s.
1# and 3s.1>.&= per hour. )ssuming that any combination of parts ) and C can be sold, formulate this problem as an -A
model to determine the product mix which would maximi1es pro0t.
Q!. $hat is integer linear programming? Explain the merits and demands of I rounding/o% a continuous optimal solution to an
-A problem in order to obtain an integer solution.
Q#. 8ole the following -inear Arogramming Aroblem?
+aximi1e A P 1=' N Gr
&' N #r W 1#
#' N &r P G
>' / Gr P 11
Q&. 8ole the following integer programming problem using (omoryIs cutting plane algorithm.
+aximi1e X P x1 N x2
8ubHect to the constraints
,i. !x1 N 2x2 P &, ,ii. x2W 2
)nd x1,x2 P = and are integers.
PART A B
Q1. (ien a mathematical formulation of the transportation problem and the simplex methods, what are the di%erences in the
nature of problems that can be soled by using these methods?
Q2. $hat is a trans/shipment problem? $hat are the main characteristics of a transshipment problem? Explain how a trans/
shipment problem can be soled as a transportation problem.
Q!. Determine an initial basic feasible solution to the following transportation problem by using ,a. the least cost method, and
,b. *ogelIs approximate method..
Destination
D1 D2 D! D# 8upply
Destination
81 1 2 1 # !=
8ource 82 ! ! 2 1 &=
8! # 2 & G 2=
Demand 2= #= != 1=
Q#. ) salesman has to isit 0e cities ), C, ", D and E. ;he distances ,in hundred 2ilometers. between the 0e cities are as
follows 6
;o "ity
) C " D E
) / 1 ? J #
5rom "ity C > / J & ?
" ? J / G >
D J & G / J
E # ? > J /
7f the salesman starts from city ) and has to come bac2 to city ), which route should he select so that the total distance
traelled is minimum?
Q&. How would you deal with the assignment problems, where ,a. the obHectie function is to be maximi1ed? ,b. 8ome
assignments are prohibited?
A)3; / "
Q1. Discuss the di%erence between decision/ma2ing under certainty, under uncertainty and under ris2. $hat techni'ues are
used to sole decision/ma2ing problems under uncertainty? $hich techni'ue results in
an optimistic decision? $hich techni'ue results in a pessimistic decision?
Q2. 7n a toy manufacturing company suppose the product acceptance probabilities are not 2nown but the
5ollowing data is 2nown6
Determine the optimal decision under each of the following decision criteria and show how you arried at it6 ,a. +aximax, ,b.
+aximin,,c. E'ual li2elihood and ,d. +inimax regret?
Q!. Explain the following terms in AE3;M"A+.
,i. Earliest time, ,ii. -atest time ,iii. ;otal actiity time ,i. Eent 8la2e, and ,. "ritical Aath. $hat is meant by the term critical
actiities, and why is it necessary to 2now about them?
Q#. ;he following maintenance Hob has to be performed periodically on the heat exchangers in a re0nery6
;as2 Description
7mmediate
Aredecessor
s
;ime
,Days.
) Dismantle pipe "onnections / 1#
C
Dismantle header, closure,
and Eoating
head front
) 22
" 3emoe tube Cundle C 1=
D "lean Colts C 1?
E
"lean header and Eoating
head front
C 12
5 "lean tube bundle " 1=
( "lean 8hell " ?
H 3eplace the bundle 5,( J
7 Arepare 8hell Aressure ;est D,E,H 2#
L
Arepare the pressure test
and ma2e the 0nal
reassembly
7 1?
,a. Draw a networ2 diagram of actiities for the proHect.
,b. 7dentify the critical path. $hat is its length?
,c. 5ind the total Eoat and free Eoat for each tas2.
Q&. ,a. $hat are the adantages and limitations of simulations models?
,b. $hat are the adantages and disadantages of simulation oer the use of analytical models? 7s the use of computers in
simulation absolutely essential?
")8E 8;4DF/1
$inter Aar2 Hotel
Donna 8hader, manager of the $inter Aar2 Hotel, is considering how to restructure the front des2 to reach an optimum leel
of sta% e@ciency and guest serice. )t Aresent, the hotel has 0e cler2s on duty, each with a
Question6
Q16 Determine the aerage amount of time that a guest spends chec2ing in. How would this change under each of the stated
options?
Q26 $hich option do you recommend?
")8E 8;4DF /2
7n an airline hanger, Het/engines arrie at a rate of 2 per wee2. ) Het engine costs nearly 3s. 1 crore.
;here are != aircraft, each with # engines. $hen an engine brea2s down, it is sent for reconditioning, and the engine is
immediately replaced by one from the spare enginesI ban2 of the reconditioned engines. 7f mean rate of reconditioning is !
engines per wee2, what should be the optimum number of spare engines to be 2ept? Dote that the cost of unaailability of a
plane, if it is grounded, is 3s. 2& la2h per wee2
<peration 3esearch
PART $ A
Q1. 8tate the di%erent types of models used in operation research? Explain brieEy the general
method for soling these <.3 models?
Q2. "ustomer arries at sales counter by a poison process with a mean rate of 2= per hr. ;he time re'uired to sere a
customer has an exponential distribution with a mean of 1== seconds. 5ind the aerage waiting R 'ueue length of customer.
Q!. <btain the optimal strategy for both persons R the alue of game6
C1 C2
)1 1 /!
)2 ! &
)! /1 ?
)# # 1
)& 2 2
)? /& =
Q#. Arepare networ2, actiity time estimates, determine the expected proHect completion time R
ariance.
)ctiity
;ime estimates ,days.
to ;m tp
1/2 & J 1>
1/! > 1= 1
2/! ! & >
2/# 1 ! &
!/# # ? J
!/& ! ! !
#/& ! # &
&. $hat is 'ueuing theory? Discuss the serice mechanism in 'ueuing theory.
PART $ B
Q1. Determine a se'uence for the & Hobs that will minimi1e the elapsed time.
Lob 1 2 !
) & 1 G
C 2 ? >
Q2. $hat is meant by optimality test in a transportation problem? How would you determine
whether a gien transportation solution is optimal or not?
Q!. <3 adocates a system approach and its procedure is concerned with optimi1ation. Discuss.
Q#. Discuss the importance and applications of AE3; and "A+ in proHect planning and control.
Q&. $rite short notes on n/ Lohnson:s algorithm for n Hobs m machines
PART A C
Q1. 8ole the following transportation problem by *)+6
0 ; 1 S/--l*
0 & 1 > 1=
; ? # ? J=
1 ! 2 & 1&
De"an( >= 2= &=
Q2. $rite short notes on 6
a. 5ailures in replacement theory.
b. Decision tree analysis.
Q!. ;he maintenance cost R resale alue per year of machine whose purchase price is 3s >=== is gien below6
Fr 1 2 ! #
+aintenance cost G== 12== 1?== 21==
3esale alue #=== 2=== 12== ?==
$hen should the machine be replaced?
Q#. 8pecify the characteristics of +M+M1 'ueue model.
Q&. Discuss the following terms in game theory6 8addle pointS Aure strategyS ;wo person 1ero sum gameS Arinciple of
dominance.
CASE STUDY $ I
) 0rm manufactures three products ),C," the pro0ts are 38 !, 3s 2, R 3s #respectiely. ;he 0rm has two machines +1R +2
and below gien is the re'uired processing time in minutes for each machine on each product
+achines +1 R +2 hae 2=== R 2&== machine minutes respectiely. ;he 0rm must manufacture 1== ):s, 2== C:s R &= ":s,
but not more than 1&= ):s. 8et up an -AA to maximi1e pro0ts.
CASE STUDY
) fruit endor purchases fruits for 3s ! a box and sells for 3s J a box. ;he high mar2up reEects the perish ability of the fruit
and the great ris2 of stoc2ing it., the product has no alue after the 0rst day it is o%ered for sale. ;he endor faces the
problem of how many boxes to order for tomorrow:s business. ) G= day obseration of the past sales gies the following
information.
Determine the number of boxes he should order to maximi1e its pro0t. )lso 0nd the expected monetary alue and regret
table.
AroHect +anagement
A)3; / )
Q1. $hat are the pitfalls of an ill/conceied proHect for a 0rm, an economy and a society? How can one aoid or minimi1e the
chances of proHect failure from the perspectie of the 0rm, the economy and the society?
Q2. 7magine a large company with multiple products, a few locations and many mar2ets. 7f you hae to select three
important strategic thrust areas for this 0rm, what would those three be, assuming normal mar2et conditions? How would you
expect diisions to come up with the proHect proposal that is acceptable for you?
Q!. 7n the study of indicators, why are only the studies of lead indicators useful, when some ariables may change either
concurrently or with lag of time?
Q#. Do you thin2 that A") can be done without adHustment for inEation? (ie reasons for your answer.
Q&. $hy should a state goernment or the "entral (oernment o%er land at concessional rates and other incenties for
setting up priate for/pro0t academic institutions? Explain giing the economic bene0ts of academic institute proHect. Do you
thin2 that along with o%ering incenties, imposition of some regulation is also essential? $hy or why not?
A)3; / C
Q1. 7f you are heading a strategy group in a large global company that manufactures and sells steel products, what type of a
formal system would you li2e to build to encourage generation of good proHect ideas?
Q2. Describe the situation in which using weighted aerage cost of capital as a cut/o% rate is Husti0ed. Dame at least one
type of proHect in which you expect that the situation you described would exist.
Q!. IE* rule and "* rule can proide a broad guideline only for the selection of mutually/exclusie proHects, but one should
not entirely depend on them.I Do you support this statement? $hy or why not?
Q#. Do you agree that the main goals of proHect reiew are to ta2e a fresh loo2 at the iability of the proHect and to ac'uire
learning alues from mista2es?
Q&. Do you thin2 that inEation adHustment would ma2e a A") more e%ectie? $hy or why not? How is inEation adHustment
done in the data when conducting a A")?
A)3; / "
Q1. 7n some situations, a proHect with 733 greater than the cut/o% rate must be reHected on 0nancial grounds. Describe such
situations.
Q2. Describe three mutually/exclusie situations in which di%erent discounted cash Eow techni'ues are li2ely to gie di%erent
ran2ings of proHects. 7n such situations, which ealuation techni'ue would you recommend? $hy?
Q!. Despite seeral limitations, why is sensitiity analysis still ery useful in proHect ris2 management? $ould you
recommend the use of any other method,s. of ris2 management along with sensitiity analysis? $hat would be those and
why?
Q#. Execution of proHect means implementing detailed proHect report without any modi0cations? Do you agree?
Q&. $hy would a lender loo2 at the times/interest/earned ratio and debt/serice/coerage ratio for ealuating the 0nancial
strength of a proposed proHect?
")8E 8;4DF / 1
;he releant data of actiities of a small proHect is gien below6
)ctiityAreceeding )ctiities Duration ,days. Dormal "ash "ost ,3s. Dormal "ash
) / > & &== G==
C ) # 2 #== ?==
" ) & & &== &==
D ) ? # J== 1===
E C," > # >== 1===
5 ",D & 2 J== 1#==
( E,5 ? # J== 1?==
,a. Determine the normal duration and normal cost of the proHect. Determine the critical path.
,b. Enumerate the rules of crashing the networ2.
,c. "rash the proHect to 21 days and determine the crashed cost and path. Determine the networ2 after eery step of
crashing.
,d. $hat is the percentage increase in cost to complete the proHect in 21 days?
")8E 8;4DF / 2
HondaIs +ar2eting 8trategies in 7ndia
Questions6
,i. Examine and analyse the mar2eting mix of Honda +otors.
,ii. "ompare and contrast the mar2eting strategy of Honda with other leading players in the 7ndian two/wheeler industry
including CaHaH )uto and Hero Honda +otors.
8ales and distribution management
A)3; / )
Q1. 7n what ways should a sales representatie function as a mar2eting manager? $hat should be the responsibilities of the
professional sales representatie to the customer? 7s personal selling an e%ectie means of sales promotion?
Q2. "ompare and contrast the wor2load and the incremental productiity approaches for determining the optimal si1e of a
sales force. $hich do you thin2 is better? $hy?
Q!. $hat steps are inoled in the selection process of sales personnel? $hy is it important to hae a well/planned selection
process? $hat are the basic tests that can be used in the selection process with the purpose of each test?
Q#. O(ood sales people are born not madeO. Do you agree or disagree? Do you thin2 sales training programmes will become
more or less important in future? $hy ? Discuss the 0e basic elements that all initials sales training programmes must coer.
Q&. How can actiities of the sales manager such as planning, recruiting and selecting a%ect sales force performance? 7s it
possible for a salesperson to perform well when he or she is di%erent in only one of their approaches of their internal
inEuences i.e. motiation, attitude and s2ill leel? $hy or why not?
A)3; / C
Q1. $hy is it necessary to establish sales territories that are e'ual? 7s it important to match the right sales person with the
right territory? $hy are goals necessary for both the sales person and sales manager?
Q2. "an you establish a 'uota without a sales forecast? ) sales budget? )n estimate of the territoryIs potential? Explain three
basic procedures for setting sales olume 'uotes.
Q!. Do you beliee that most salesperson can be e%ectiely IsteeredI by 0nancial compensation? Explain. $hat compensation
mix do you thin2 is best for large factory machines? $hat are the essential criteria for designing and implementing a sound
bonus incentie programme?
Q#. O$e will eer deelop accurate standard costs for mar2eting actiitiesO. Explain. $hat is a good 8+78? How does it wor2?
$hat are the maHor components of an 8+78?
Q&. )re middlemen necessary in a mar2eting channel? $hy or why not? How do channels adHust 'uantity and assortment
discrepancies? Explain whether the shorter channels more e%ectie than the larger channels?
A)3; / "
Q1. $hat is the importance of channel structure in ma2ing managerial decisions? $hy single transaction and conentional
channel arrangements are important channel design alternaties. ?
Q2. Describe intensie, selectie and exclusie distribution and gie examples ta2ing speci0c 0rms. $hat is the di%erence
between exclusie territorial arrangements and exclusie dealing?
Q!. How does a productIs life cycle stage impact its distribution channel structure? ;o support your conclusions, gie
examples of products in each stage. Describe the di%erences between manufacturerIs push strategies and pull strategies.
Q#. $hy is truc2ing often referred to as the bac2bone of the nationIs transportation system? Explain the di%erence between
speed of serice and consistency of serice. $hy do most logistics managers feel that consistency of serice is more
important than speed of serice?
Q&. How would you suggest that the e%ectieness of distribution be assessed from a macro perspectie? 5or example, can
mar2et decentrali1ation and product ariety be measured.
")8E 8;4DF/1
84*7DH)I8 7D"ED;7*E A-)D
8uidha Home )ppliances "ompany pays its sales people well. ;hey are on expense account. ;heir promotional prospects are
bright. ;hey get an opportunity to trael to exotic places as a reward for their serice. +any sales people draw 0e 0gure
salaries.
Question
"an you thin2 of some more incenties for 8uidhaIs sales people ?
")8E 8;4DF/2
$ill )dded "hannels Aump 4p (<<D FE)3I8 8ales?
(oodyear ;ire and 3ubber "o. and its dealers had a srious problem. ;he long/standing relationship between (oodyear and its
dealers was not in tune with the desires of much of the tire/buying mar2et. Een 8tanley (ault, (oodyearIs chairman since
mid/1GG1, recogni1ed that his company was Onot sering the mar2et with what the customer wanted.O
Question
)ll factors considered, is (oodyearIs agreement with 8ears a sound distribution strategy?
$eb ;echnology
A)3; / )
Q1. ) watch company want to display & di%erent models of watches. "reate a web page which includes & di%erent layers for
all the watch models. Eery layer will contain standard text li2e6 7mage of watch, company name, description, price. ;here are
& hyperlin2s on bottom of the page representing name of all models. )s user mouse moes oer the hyperlin2, a particular
layer associated with that lin2 should appear, otherwise all layers must remain inisible.
Q2. $hat is the di%erence in "lient side and 8erer side languages? $hy the forms alidations in a H;+- page is done using
client side language li2e Laa8cript instead of serer side language.
Q!. ) Hob placement company hosted a web site for online submission of resumes by arious candidates. "reate a web page
for resume submission using forms and arious H;+- components. ;he 0elds in form may include6 Dame, )ddress, age,
email, phone, mobile, 'uali0cation details, preious experience details, etc. $rite client side script for the web page using
Laa8cript for implementing arious 0eld leel alidations.
Q#. $hat is (lobal.asa 0le. $hy )pplication and session ariables declared in (lobal.asa 0le.
Q&. 4sing 8end +ail "omponent ,<r any other +ail "omponent., create a web page to send mails. ;he
re'uirement is to hae arious mail features li2e, "", C"", +ail 8ubHect, +ail from, etc.
A)3;/ C
Q1. Explain T+-. How T+- can be used in place of any database management system.
Q2. $rite a short note on following6
,a. Document ;ype De0nition ,D;D..
,b. T8- ,Extensie style sheet language..
,c. Damespaces.
Q!. ) scientist want to implement tags ,using T+-. of following format to create web page which helps in representing
"hemistry periodic table for arious elements6
WElement atomic number P O O Y
WDameY 8odiumWMDameY
W"haracteristicsY 8olid, -ow melting pointZ.. WM"haracteristicsY
W)tomic $eightY WM)tomic $eightY
WMElementY
$rite document type de0nition for the aboe mentioned tags using T+-.
Q#. Explain following by ta2ing suitable examples6
,a. T8-;.
,b. T+- 8chema.
,c. TQuery.
,d. T-7n2.
Q&. )n educational institute want to implement online result system. ;he student can feed its rollno and course on the web
site to see it mar2s details in order of arious subHects. +ore eer administrator of the web site can edit and add mar2s
through web interface of the site. $rite the application page using )8A and T+- in bac2end to implement the aboe
mentioned functions. De0ne suitable D;D for the aboe data storage design.
A)3; / "
Q1. Explain WimgY /// WMimgY tag.
Q2. Di%erentiate between "lient side and serer side scripting.
Q!. Explain arious di%erent types of -ists in H;+-.
Q#. $hat is web serer and name any three web serers?
Q&. Explain how to use W Q QY delimiter.
")8E 8;4DF/1
"reate an online discussion group for a class, with a limited participation to registered users. )dd a registration page using
the registration template to allow users to add themseles to the discussion group. ;he registered user can post message on
discussion board, can answer the already posted 'uestions, send email, etc. Explain process, steps R "odes
")8E 8;4DF/2
) big manufacturing house is facing di@culty in implementing distributed database system for its E3A application. ;hey
decided to integrate all departments in all the manufacturing units situated in di%erent countries by hosting a dedicated web
site with dedicated database serer. ;o start with they decided to put sales and distribution department online. ;he user of
the web site can perform operations such as6 )ddM Edit sales order, addMedit customer information, addMedit details of
distribution centre, chec2 accounts receiable of customer, chec2 ware house status, implement sales transaction from
warehouse to customerMDistributor, etc. Aurpose the detailed design and implementation of the web application 2eeping in
mind following platform6 $indows D; 8erer, 778, )8A, 8Q- 8erer, Laa8cript.
Laa Arogramming
A)3;/ )
Q1. De0ne each of the following terms6 single inheritance, multiple inheritance, interface, superclass and subclass.
Q2. Discuss why casting a superclass reference to a subclass reference is potentially dangerous multiple inheritance? $hat
feature of Laa helps reali1e the bene0ts of multiple inheritance?
Q!. Distinguish between non/abstract methods and abstract methods.
Q#. $rite a recursie method power ,base, exponent. that when ino2ed returns base exponent
Q&. 8election sort searches an array for the smallest element in the array. ;hen, the smallest element is swapped with the
0rst element of the array. ;he process is repeated for the subarray beginning with the second element of the array. Each pass
of the array results in one element being placed in its proper location. ;his sort has a performance comparably to the bubble
sort/for an array n elements, n/1 passes must be made, and for each subarray, n/1 comparisons must be made to 0nd the
smallest alue. $hen the subarray being processed contains one element, the array is sorted. $rite a recursie method
selection 8ort to perform this algorithm.
A)3;/ C
Q16 "reate a Data class with the following capabilities6
,a. <utput the date in multiple formats such as
++MDDMFF
Lune 1#,2==G
DDD FFFF
,b. 4se oerload constructors to create Date obHects initiali1ed with dates of the formats in part,a.
Q2. "reate class 8aing)ccount. 4se a static class ariable to store the annual interest 3ate for each of the saers. Each
obHect of the class contains a priate instance ariable saingsCalance indicating the amount the saer currently has on
deposit. Aroide method "alculate+onthly7nterest to calculate the monthly interest by multiplying the balance by annual
interest 3ate diided by 12S this interest should be added to saingCalance. Aroide a static method modify7nterest3ate that
sets the annual interest 3ate to a new alue. $rite a drier program to test class 8aings)ccountobHect, saer1 and saer2,
with balance of [2===.== and [!===.==, respectiely. 8et annual interest 3ate to #Q, then calculate the monthly interest and
print the new balances for each of the saers. ;hen set the annual interest 3ate to &Q and calculate the next monthIs interest
and print the new balances for each of the saers.
Q!. Explain the adantage of obHect oriented model oer traditional programming model.
Q#. De0ne each of the following terms6 single inheritance, multiple inheritance, interface, superclass and subclass.
Q&. Discuss why casting a superclass reference to a subclass reference is potentially dangerous multiple inheritance? $hat
feature of Laa helps reali1e the bene0ts of multiple inheritance?
A)3;/ "
Q1. Distinguish between non/abstract methods and abstract methods.
Q2. a. $hat is Aac2age.
Q2. b. Explain "lient 8erer.
Q!. a. $hat is -3-?
Q!. b. $hy has Laa gained international acceptance.
Q#. a. Explain Laa )A7.
Q#. b. Explain 3+7 with suitable example.
Q&. a. $hat is pac2age and how it is useful in programming?
Q&. b. "lass is the heart of Eery Laa applet, "omment.
")8E 8;4DF / 1
) spelling "hec2er6 +any popular word processing software pac2ages hae built in spell chec2ers.
1. Fou are as2ed to deelop your own spell/chec2er utility. $e ma2e suggestions to help get you started. Fou should then
consider adding more capabilities. 4se a computeri1ed dictionary ,if you hae access to one. as a source of words.
")8E 8;4DF / 2
$hy do we type so many words with incorrect spelling? 7n some cases, it is because we simply do not 2now the correct
spelling, so we ma2e a Obest guest.O 7n some case, it is because we transpose two letters ,e.g., OdefualtO instead of OdefaultO..
8ometimes we double/type a letter accidentally ,e.g., OhanndyO instead of OhandyO.. 8ometimes we type a nearby 2ey instead
of the one we intended ,e.g., ObiryhdayO instead of ObirthdayO.. )nd so on.
Design and implement a spell/chec2er applet in Laa. Four program should maintain an array word-ist of strings. Enable the
user to enter these strings. <nce you hae these capabilities, you can obtain the words for the spell chec2er from a
computeri1ed dictionary stored in a 0le.
Four program should as2 a user to enter a word. ;he program should then loo2 up that word in the word-ist array. 7f the word
is present in the array, your program should print I$ord is spelled correctly.O
7f the word is not present in the array, your program should print Iword is not spelled correctly.O ;hen your program should try
to locate other words in word-ist that might be the word the user intended to type. 5or example, you can try all possible
single transpositions of adHacent letters to discoer that the word OdefaultO is a direct match to a word in word-ist <f course,
this implies that your program will chec2 all other single transpositions such as Oedfault,O Odfeault,O Odefault,O Odeafult,O and
Odefualt.O $hen you 0nd a new word that matches one in word-ist, print that word in a message such as, IDid you mean
Odefault?O. O
2. 7mplement other tests such as replacing each double letter with a single letter and any other test you can deelop to
improe the alue of your spell chec2er.
Data Case +anagement 8ystem
A)3;/ )
Q1. "lassify arious database models used in database programming. Explain E3 model in detail.
Q2. Explain how arious normali1ation rules helps in remoing redundancy from a database design. Di%erentiate between !rd
and C"D5 rules.
Q!. How the implementation and design of obHect oriented database systems is di%erent from non obHect oriented database
systems.
Q#. Explain how data retrieal can be improed using ;able 7ndexes and ;able partitioning.
Q&. Dame and explain arious Database schema obHect.
A)3;/ C
Q1. How the problems of transaction failures can be chec2ed using 3edo -og 0les? )lso explain the signi0cance of "ommit
and 3ollbac2 statements.
Q2. Explain how the architecture of Distributed database management system is di%erent from client serer architecture.
Q!. $hat do you understand by <racle 7nstance? Explain oracle memory structure in reference to all processes in <racle
instance.
Q#. Explain <racle database schema in reference to Ahysical and -ogical layer. )lso explain relationship between tablespaces
and data 0les.
Q&. Explain the role of <racle Enterprise +anager in con0guring and managing <racle database.
A)3; / "
Q1. $hat is the role of init.ora 0le in <racle database? Explain arious parameters in init.ora 0le.
Q2. $hat is the role of database triggers? Explain arious di%erent types of triggers including instead of triggers.
Q!. Explain the role of 8F8 and 8F8;E+ 4ser 7D in <racle database. $hat all priileges are gien to new user created in
<racle. (ie supporting 8Q- command.
Q#. Explain <racle database schema in reference to Ahysical and -ogical layer. )lso explain relationship between tablespaces
and data 0les.
Q&. Explain the role of <racle Enterprise +anager in con0guring and managing <racle database.
")8E 8;4DF/1
)[1== million chain of general stores is struggling to implement information system. Due to lac2 of proper information
system, the store management is unable to maintain the daily records of customers, products sold, and there is a total
confusion on reports li2e demand and supply of products in arious retail outlets, etc leading to a poor supply chain
management. ;he basic re'uirement of the information system is to manage data for customers, products, demand and
supply records in particular retail outlets, 'uantity supplied and aailable, payments made by customers, etc. ;hat is to
deelop a small supply chain management system.
Question
1. 8uggest the database design for aboe system with E3 model using 4+- notations.
")8E 8;4DF/2
) big manufacturing industry in consumer goods located in di%erent countries is facing huge loses due tomismanaged data.
Existing system is not capable enough to tac2le the integration of arious 2ey departments li2e6 stores, shop Eoor, plant
maintenance, manufacturing, 'uality, sales and distribution, etc. <ne department is not in a position to 2now the status of
process and items aailable in other. E.g. sales department while bidding for the orders, can not calculate the existing
capacity, product balance in warehouse, etc. +anagement want to integrate at least purchase, manufacturing and sales
department of the organi1ation to start with.
Questions
1. Aurpose process Eow of purchase, manufacturing and sales departments.
CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM /
NIPM
SMU / SYMBIOSIS / XAVIER / NIRM /
PSBM / NSBM / ISM / IGNOU / IICT / ISBS
/ LPU / ISM&RC / LPU / NMIMS / ISBS /
MANIPAL GARUDA / HIMALAYA / IMT /
SMU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - DBM – DBA - PGDM
www.mbacases!"#a$swe%s.c&m
www.cases!"#s&'!(&$.($
www.cases!"#a$swe%s.($
www.)!es(&$a$swe%s.($
www.&$'($e*%&+ec%e*&%.c&m
a%a,($".ba$a-a%./ma('.c&m
ARA0IND
12213455667 - 12217898776
+ar2eting +anagement
A)3; /)
Q1. $hat are the characteristics of a customer/centric organi1ation?
Q2. $rite a note on the signi0cance of an e%ectie mar2eting mix. How can it be achieed?
Q!. ;he economic enironment can a%ect patterns of demand and supply. $hat are the maHor economic indicators? How can
a company monitor them oer time?
Q#. $hat is the purpose of customer relationship management? How can implementation of "3+ be pro0table for companies
as well as customers?
Q&. Explain the purpose of segment.
A)3; /C
Q1. How can successful positioning be ensured? $hat is meant by repositioning?
Q2. ) product goes through de0nite life stages Hust li2e liing organisms. Describe the stages in a productIs life cycle with a
focus on the strategies at the arious stages.
Q!. $rite a note on the information re'uired to prepare a sales forecast. Explain the 'ualitatie and 'uantitatie methods of
forecasting.
Q#. Experimentation is crucial in the innoation process. "omment.
Q&. $hat are the actiities inoled in channel strategy decisions?
A)3; /"
Q16 How is the e%ectieness of adertising ealuated? Explain how adertising results can be improed.
Q26 $hat is public relations? Explain its relationship with publicity.
Q!. $hat do sponsors gain from sponsorship?
Q#. Dew entrants raise the leel of competition in an industry. How can this be chec2ed?
Q&6 $hat is the main focus of the core strategy? Describe the elements that comprise the core strategy.
")8E 8;4DF/16
8A<D8<38H7A )DD ;HE +)3KE;7D( +7T
Q1. 7dentify the target mar2et of 5ord. "ritically ealuate the impact of the mar2eting mix elements on the target mar2et.
Q26 Highlight the adantages and disadantages of sponsoring a cric2et match, in the 7ndian context.
")8E 8;4DF/26
D7KE6 34DD7D( <*E3 ;HE "<+AE;7;7<D
Q16 7dentify Di2eIs mar2ets and Di2eIs positioning in these mar2ets.
Q26 Describe the "ompanyIs global soccer mar2eting mix.
Q!6 $hat mar2eting recommendations would you ma2e to help Di2e achiee its 'uest for global soccer dominance? How
serious is the threat of a 0rm li2e *ans? 7s Di2e li2ely to be successful in global soccer?
+ar2eting +anagement
PART $ A
Q1. $hat do you understand by mar2eting concept? Distinguish between mar2eting concept and production concept ?
Q2. $hat are the components of country analysis. $hy is country analysis considered a ital diagnostic tool by companies
going global.
Q!. How does research improe decision ma2ing in mar2eting. $hat are the types of mar2eting research methods?
Q#. How can companies emotionally connect with its customers? (ie some examples to show the emotional connect
between companies and customers.
Q&. $hich ariables are used to segment organi1ational mar2ets?
PART A B
Q1. +ar2eting mix is the most ersatile tool to create the desired positioning. Explain.
Q2. (ie the classi0cation of consumer products.
Q!. $hat are new generation products? 7s it possible for technology based companies to ignore new generation products for
long?
Q#. <utline the factors that inEuence pricing decisions.
Q&. Explain the arious types of retail formats. Does the emergence of +odern ;rade ,+;. pose a serious threat to the
existance of ;raditional retail ?
THIRD SET OB ASSIGNMENTS A##ign"en%AIII 9 2 Mar+#
PART $ C
Q1. $hat is the basic purpose of sales promotion ? How can a new sales promotion scheme be tested?
Q2. -ist down the arious methods of establishing the adertising expenditure. $hy does U percentage of sales methodV
continue to be a popular method for setting adertising budget?
Q!. +ost companies seem to be allocating more funds to non/media adertising. "omment on this trend.
Q#. -ist the selling s2ills eery aspiring salesperson should learn.
Q&. 4nder what conditions U Hold <bHectieV the best form of competeie mar2eting strategy.
CASE STUDY $ I
Prin% Me(ia /n(er #eri!/# %'rea%
Cennett , "oleman R "o. -td., better 2nown as the publisher of English daily ;he ;imes of 7ndia, is 7ndiaIs largest media
group. Cennett, "oleman R "o. -td. is the Eagship company of ;he ;imes (roup.
./e#%i!n#
1. How serious is the threat to reenues of print media by online media in 7ndia?
2. How can newspaper groups apply the principles of "3+ to bind more with their customers i.e. clients who contribute by
way of adertising reenue?
!. Cennett, "oleman and "o, the foremost media group, showed the way to the newspaper industry on how to thwart this
challenge from online media? +r. *ineet Lain decided to implement the new sales raining program to upgrade the s2ills of his
sales and mar2eting team. $hat should be the obHecties and the structure of this training program?
CASE STUDY $ II
Re7a"- %'e Sale# !rganiCa%i!n $ A"erian MNC
) 4.8. owned manufacturing company operating globally with #&,=== employees. ;hey supply a wide range of customers in a
ast range of mar2ets including the automotie, aeronautical, and manufacturing sectors. ;he company loo2s to reamp its
sales organi1ation structure as the "E< feels the present product based structure is not in line with the new mar2et realities
facing the company.
./e#%i!n#@
1. "ritically examine the account management approach to handle the 2ey customers.
2. <utline the di%erence in selling process to meet up with the re'uirements of 2ey accounts and those that of distributor
networ2
!. $hat are the challenges of reamping the functioning of sales teams in global organi1ations?
7ndian 5inancial 8erice
A)3; / )
Q1. Examine the role that 0nancial systems play in furthering economic deelopment, with special reference to the 7ndian
context.
Q2. $hat functions do 0nancial systems perform?
Q!. $hat are the general obligations and responsibilities of merchant ban2ers? $hat serices do they render?
Q#. CrieEy discuss the arious parties inoled in the new issues mar2et.
Q&. Explain the di%erent methods by which shares can be issued in the new issues mar2et.
A)3; / C
Q1. Di%erentiate between mergers, amalgamations and ac'uisitions. )nalyse the managerial moties behind mergers and
ac'uisitions.
Q2. Explain the following models of aluation of target with examples6
,i. Earnings based aluation model
,ii. )sset based aluation model
,iii. Discounted cash Eow model
Q!. Explain loan syndication.
Q#. $hat are deriatie instruments? Explain the di%erent 0nancial deriatie instruments.
Q&. )nalyse the role played by 0nancial instruments in the money mar2et.
A)3; / "
Q1. Discuss the regulations that goern the enture capital industry in 7ndia.
Q2. ;race the deelopment of the mutual funds industry in 7ndia.
Q!. Explain the categories into which mutual funds are diided.
Q#. $hat are 0nancial leases? Explain the di%erent types of 0nancial leases.
Q&. ;*8 -imited ta2es a truc2 on lease on =1/=1/2=== from X -easing -imited.
5air alue of the asset 3s &, ==,===M/
3esidual alue Dil / )fter & years
-ease rentals 3s 1, !J,>==M/ for & years payable at the end of each year.
8how how the transaction is to be recorded in the boo2s of ;*8 "ompany -imited for the 0rst two years. )lso show the pro0t
and loss account and balance sheet for these two years.
")8E 8;4DF /1
TFX -td is considering ac'uiring an additional computer to supplement its time/share computer serices to its clients. 7t has
two options6
a. ;o purchase the computer for 3s 22,==,===
b. ;o lease the computer for ! years from a leasing company for 3s &,==,=== as annual lease rent plus 1= per cent of gross
time/share serice reenue. ;he agreement also re'uires an additional payment of 3s ?,==,=== at the end of the third year.
-ease rents are payable at the end and the computer reerts to the lessor after the contract period.
;he company estimates that the computer under reiew now will be worth 3s 1= la2h at the end of the third year. 5orecast
reenues are6
Fear 3s
1 22,&=,===
2 2&,==,===
! 2>,&=,===
)nnual operating costs ,excluding depreciationM lease rent of computers. are estimated at 3s G,==,=== with an additional 3s
1,==,=== for start/up and training costs at the beginning of the 0rst year. ;hese costs are to be borne by the lessee. TFX -td
borrows funds at 1? per cent interest to 0nance the ac'uisition of the computerS repayments are to be made according to the
following schedule6
Fear end Arincipal ,3s. 7nterest ,3s. ;otal ,3s.
1 &,==,=== !,&2,=== J,&2,===
2 J,&=,=== 2,>2,=== 11,22,===
! J,&=,=== 1,!?,=== G,J?,===
;he company uses the straight/line method to depreciate its assets and pays &= per cent tax on its income.
Question
;he management of TFX -td approaches you, as a 0nance manager, for adice. $hich alternatie would you recommend and
why?
N!%e@ Aresent alue factor at J per cent and 1? per cent rate of discount6
Fear J per cent 1? per cent
1 =.G2? =.J?2
2 =.J>& =.>#!
! =.>G# =.?#1
")8E 8;4DF / 2
East "o. -td is studying the possible ac'uisition of 5ost "o. -td by way of a merger. ;he following data are aailable in respect
of the companies6
Aarticulars East "o. -td 5ost "o. -td
Earning after tax ,3s. 2,==,=== ?=,===
Dumber of e'uity shares #=,=== 1=,===
+ar2et alue per share ,3s. 1& 12
Questions
a. 7f the merger goes through by exchange of e'uity shares and the exchange ratio is based on the current mar2et price, what
is the new earning per share for East "o. -td?
b. 5ost "o. -td wants to be sure that the earnings aailable to its shareholders will not be diminished by the merger. $hat
should the exchange ratio be in that case?
"apital +ar2et and 8EC7 3egulations
A)3;/ )
1. -ist the components of capital mar2et. How is call money mar2et di%erent from money mar2et?
2. Describe the structure, scope of operation and obHectie of setting up of 8EC7.
!. -ist at least four important reforms introduced by 8EC7.
#. Describe the role of merchant ban2ers in issue management to watch inestorIs interests as prescribed by 8EC7.
&. $hat are the eligibility re'uirements to set up merchant ban2ing business?
A)3;/ C
1. How does 8EC7 exercise control oer defaulting merchant ban2ers?
2. $hat is meant by 0rm allotment of shares? How is promoterIs contribution regulated?
!. Describe the re'uirements for boo2 building in >&Q scheme.
#. Describe the post issue obligations of merchant ban2ers.
&. (ie salient features of guidelines on bonus issue.
A)3; / "
1. Describe eligibility and registration norms for credit rating companies.
2. -ist disclosure norms related to listing as prescribed by stoc2 exchange and 8EC7.
!. -ist a gist of guidelines on charging premium on securities in an issue.
#. How do 8EC7 guidelines assist to put a curb on insider trading?
&. Describe proisions related to publication of an adertisement in hostile ta2eoer bid.
A)3;/ D
1. How is D)* of mutual funds to be computed?
2. Highlight 8EC7 re'uirements on inestment of securities by mutual funds.
!. How should mutual funds alue unlisted securities?
#. Describe guidelines on role of trustees in a mutual fund.
&. How is functioning of )sset +anagement "ompany regulated?
8H<3; )D8$E3 Q4E8;7<D8
1. Describe the relationship between primary and secondary mar2et in securities.
2. -ist at least 0e types of securities with salient features of each of them.
!. Describe the methods by which new issue of securities may be placed.
#. $hat is meant by corporati1ation of stoc2 exchanges? Darrate 8EC7Is role in this process.
&. Describe any 0e important clauses in listing agreement.
?. $hat is the schedule of fees payable by a merchant ban2er?
>. 4nder which circumstances registration of merchant ban2er may be suspended or cancelled by 8EC7?
J. -ist and describe role of each of the intermediaries inoled in issue of securities.
G. $hat is meant by price sensitie information, connected person and deemed to be connected person?
1=. $hat is meant by di%erential pricing of securities? How far is it permissible?
11. Di%erentiate between deemed prospectus and abridged prospectus.
12. Describe the terms and conditions of registration of mutual funds.
1!. -ist the eligibility conditions for appointment as trustees of a mutual fund.
1#. Describe the restrictions on inestments and borrowings of mutual funds.
1&. Describe the bene0ts and disadantages of credit rating.
1?. -ist 8EC7 regulations on rating process to be followed by credit rating companies.
1>. Describe 8EC7 guidelines on buybac2 of shares through boo2 building.
1J. Aroide a gist of guidelines on promotersI contribution in an issue.
1G. How is o%er price to be determined in ac'uisition?
2=. Describe the obligations of a merchant ban2er in ac'uisition as prescribed by 8EC7.
")8E 8;4DF/1
8ebi has announced a series of measures to encourage retail participation in the primary mar2et. ;he principle of these
changes seems to be that greater participation of retail inestors in the primary mar2et is possible only when they hae a
reasonable chance of ma2ing gains, certainly not the case earlier.
Question6
1. How is participation of retail inestors ensured in boo2 building issue process?
2. $hat is meant by due diligence of lead manager in an issue?
!. $hat is the role of merchant ban2er to ensure that wilful default by promoters is minimal?
#. -ist the possible penalties imposed by 8EC7 on defaulters.
")8E 8;4DF/2
8ecurities and Exchange Coard of 7ndia ,8EC7. was established to regulate and deelop capital mar2et. 8EC7 regulates the
wor2ing of stoc2 exchanges and intermediaries such as stoc2 bro2ers and merchant ban2ers, accords approal for mutual
funds, and registers 5oreign 7nstitutional 7nestors who wish to trade in 7ndian securities.
Questions
1. $hat is the bac2ground and main obHectie of establishing 8EC7?
2. How does 8EC7 regulate business in stoc2 exchanges?
!. $hat are the possible penalties 8EC7 can impose for iolation of its regulations?
#. -ist the rationale for at least four of the maHor reforms introduced by 8EC7.
Dot Det Arogramming
A)3; / )
1. ,a.$hat is common language 3untime and how it is di%erent from common type system.
,b. Explain the di%erence between ";8 "lass ;ypes and ";8 7nterface ;ypes.
2. ,a. $hat is 7-Dasm.exe?
,b. +ention any 0e members of 8ystem )rray class.
!. ,a. Explain the di%erence between ";8 "lass ;ypes and ";8 7nterface ;ypes
,b. Explain the rule of 8ystem )rray Case "lass in Cusiness application.
#. ,a. $hat is 8erer Explorer?
,b. ,b. $hat is web serice ?
&. ,a. $hat is )8AT pages?
,b. $hat is )D<.DE;?
A)3;/ C
1. ,a. $hat are literals? Explain arious types of literals in "\.
,b. $rite a program to explain boxing and unboxing.
2. ,a. Explain conditional operators.
,b. How data type conersion is done in c\.
!. ,a. write a "\ program to show the following output.
1
1 2 1
1 2 ! 2 1
1 2 ! # ! 2 1
,b. generate the code to reerse the following number
!#&?>P>?&#!
#. ,a. Explain the main method.
,b. $rite a program for method oerloading.
&. ,a. De0ne the adantage of general exceptional handler.
,b. Explain the use of chec2ing operator in "\ application.
A)3; / "
1. ,a. Describe the function and use of Cinding+anagerCase obHect.
,b. De0ne complex data binding and explain how you use it with a data grid.
2. ,a. How can you allocate memory to arrays?
,b. How can you copy an array?
,c. $rite a program in "\ to sort the element of a linear array
!. ,a. Distinguish between ordinary class properties and methods and shared class properties and methods.
,b. Explain how you can use the debug obHect to display information in the output window.
1. ,a. Distinguish between radio button and chec2 box controls.
,b. Describe how you wor2 with the items in a combo box list or a list box.
&. Explain Ois/aO and Ohas aO relationship with the help of examples.
")8E 8;4DF/1
1. $rite a "\ program to generate a triangle with 0bonacci numbers ,series gien below. as elements of eery row. 5or
example, for m P &, the output should be
1
1 1
1 1 2
1 1 2 !
1 1 2 ! &.
(ien, 0bo,n. P 0bo ,n / 1. N 0bo ,n / 2., for n YP !
P 1 for nP 1, 2
")8E 8;4DF/2
2. $rite a program to calculate the telephone bill. Each time when the program is run, it should 0rst as2 for the program 0rst
as2 for the number of calls made and then print the amount payable as per the following rules6
/ 5irst 2== calls are free
/ Dext 1== calls ]3s. 1.J= per call
/ )nd the next calls ] 3s. 2.!= per call
Cusiness Ethics
A)3; / )
Q1. How is education a purposeful ethical actiity? "ompare the system of education in ancient 7ndia with the current system.
Has it changed? (ie reasons for your answer.
Q2. $hat are alues? $hat is its signi0cance in management?
Q!. )re you coninced about the need for business ethics? (ie reasons for your answer.
Q#. Explain the concept of ethical relatiism. 4se examples to support your answer.
Q&. $hat are the types of alues and how are they formed? 7s management by secularism more e%ectie and important than
management by spiritualism?
A)3; / C
Q1. 5rom the perspectie of the 0rm, ethics is closely associated with trust. "omment.
Q2. $hat is the responsibility of business towards society? $hy is social responsibility at a low pitch in 7ndia?
Q!. Explain the need for enironmental ethics. $hat are the principles of ecological sustainability?
Q#. $hat do you understand by professional misconduct? How is the concept of I'uality of wor2 lifeI comparable to human
resource deelopment?
Q&. $hat is meant by white collar crime? $rite a note on the modern concept of professional behaiour.
A)3; / "
Q1. Di%erentiate organi1ational climate from organi1ational culture.
Q2. 8tate the areas in human resource management where ethical problems may arise. $hat are the 'ualities essential in a
good personnel manager? Explain in the light of business ethics.
Q!. "an adertising do without deception? Discuss with a iew to an adertiserIs professional duty.
Q#. $hat is the role of competitie benchmar2ing in ;Q+? Explain why it is referred to as a restless approach?
Q&. Explain the philosophy of the Gita. 7s it right to say that ancient 7ndian philosophy was based entirely on austere
asceticism?
")8E 8;4DF / 1
Fou are the "E< of a corporation whose board has Hust decided to cut the diidend to the stoc2holders. ;his is a matter of
absolute con0dentiality, as it could hae maHor e%ects on your stoc2 prices if the information gets out before implementation
of the cut.
Questions6
1. $ould you tell him? $hat would you say?
2. 7f you tell him, could it a%ect your organi1ation?
!. Discuss the signi0cance of moral and ethical issues in this case.
")8E 8;4DF / 2
7;I8 <K, 8<D, E*E3F<DE D<E8 7;
$hen )lo2 was six years old, he was with his father when they were caught speeding. His father handed the o@cer a twenty/
rupee bill with his drierIs license. I7tIs <K son,I his father said as they droe o%. IEeryone does it.I
Questions6
1. Casic learning of ethics starts from home. Discuss the signi0cance of this statement based on the facts proided in the
case.
2. $hat 2ind of ethical training was essential for )lo2 from the ery beginning? How can you establish the relationship of
ethical training in contemporary business?
CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM /
NIPM
SMU / SYMBIOSIS / XAVIER / NIRM /
PSBM / NSBM / ISM / IGNOU / IICT / ISBS
/ LPU / ISM&RC / LPU / NMIMS / ISBS /
MANIPAL GARUDA / HIMALAYA / IMT /
SMU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - DBM – DBA - PGDM
www.mbacases!"#a$swe%s.c&m
www.cases!"#s&'!(&$.($
www.cases!"#a$swe%s.($
www.)!es(&$a$swe%s.($
www.&$'($e*%&+ec%e*&%.c&m
a%a,($".ba$a-a%./ma('.c&m
ARA0IND
12213455667 - 12217898776
C!n#/"er Be'a7i!r
A)3;/ )
Q16 Describe the inter/relationship between consumer behaiour as an academic discipline and the mar2eting concept.
Q26 $hat is the di%erence between primary and secondary research? 4nder what circumstance might the aailability of
secondary data ma2e primary research unnecessary? $hat are the adantages and limitations of secondary data?
Q!6 How are mar2et segmentation, targeting and positioning inter/related? 7llustrate how these three concepts can be used to
deelop a mar2eting strategy for a product of your choice.
Q#6 Discuss the ethical issues related to the statement Imar2eters donIt create needs, needs pre/exist mar2eters.I "an
mar2eting e%orts change consumers needs? $hy or why not? $hat are the adantages and disadantages of using +aslowIs
need hierarchy for segmentation and positioning applications?
Q&6 Describe the personality trait theory. (ie 0e examples of how personality traits can be used in consumer research.
A)3; / C
Q16 Discuss the di%erences between the absolute threshold and the di%erential threshold. $hich one is more important to
mar2eters? Explain your answer.
Q26 Describe in learning terms the conditions under which family branding is a good policy and those under which it is not.
$hy are both attitudinal and behaioural measures important in measuring brand loyalty.
Q!6 Cecause attitudes are learned predispositions to respond, why donIt mar2eters and consumer researchers Hust measures
purchase behaiour and forget attitudes? How situational factors are li2ely to inEuence the degree of consistency between
attitudes and behaiour?
Q#6 Discuss the e%ects of psychological noise on the communication process. $hat strategies can a mar2eters use to
oercome psychological noise? -ist the factors that a%ect the credibility of formal communications sources of product
information.
Q&6 )s a mar2eting consultants you hae been as2ed to ealuate a new promotional compaign for a large retail chain. ;he
compaign strategy is aimed at increasing group shopping. $hat recommendations would you ma2e?
A)3; / "
Q16 4nder what circumstances would you expect income to be a better prediction of consumer behaiour than a composite
measure of social class ,e.g. based on income, education, and occupation.? $hy would you expect the composite social/class
measure to be superior ?
Q26 Distinguish among beliefs alues and customs, 7llustrate how the clothing a person wears at di%erent times or for
di%erent occasions is inEuenced by customs. 7dentify the core alues most releant to the purchase and use of the
toothpaste?
Q!6 Discuss the importance of sub/cultural segmentation to mar2eters of food products. 7dentify, a food product for which the
mar2eting mix should be regionali1ed. Explain why and how the mar2eting mix should be aried across geographic areas of
7ndia.
Q#6 $hy is an opinion leader a more credible source of product information than an adertisement for the same product. )re
there any circumstances in which in0rmation from adertisement is li2ely to be more inEuential than word of mouth?
Q&6 De0ne extensie problem, limited problem soling and routini1es response behaiour what ate the di%erences among
three decision/ma2ing approaches? $hat type of decision process would you expect most consumes to follow in their 0rst
purchase of a new product or brand in a luxury car?
")8E 8;4DF/1
7tIs a $hirpool, from 8chorndorf
Questions
Q16 How do you thin2 most consumers would react if they 2new that the $hirpool front loading washing machine that they
were considering was made in (ermany?
Q26 Do you feel that there is really any di%erence, in a consumerIs mind, between a $hirpool washing machine and a Cosch
washing machine, if it is 2nown that they both were manufactured in (ermany?
")8E 8;4DF/2
(ie the 2id a cell phone
"ellular telephone proiders are now reali1ing that theyIe made a mista2e. 5or years, they assumed that many teens and
college students could not a%ord to subscribe to postpaid cellular serices, and so they pushed prepaid cellular to this group.
$rong^
Questions
Q16 "onsidering the teenage and college student mar2et segments, what other features can cellular telephone companies
o%er these groups oer the next 0e to ten years.
Q26 $hat role will innoators and opinion leaders play in this era of new cell phone enhancements?
Man/&a%/ring S%ra%eg*
Aart / )
Q1. $hat is meant by manufacturing strategies?
Q2. $hat is $orld "lass +anufacturing?
Q!. Explain 8chonbergerIs model of $orld "lass +anufacturing.
Q#. Explain DemingIs approach to ;otal Quality +anagement.
Q&. $hat is time based competition?
Aart / C
Q1. $hat is 5lexible +anufacturing?
Q2. $hat are lean production tools?
Q!. Explain the concept of 8+ED.
Q#. $hat is 8tatistical Quality "ontrol?
Q&. $hat is rapid prototyping?
Aart / "
Q1. How L7; support manufacturing strategies?
Q2. Enumerate arious manufacturing management tools.
Q!. $hat is the role of arious 7; tools in creating manufacturing strategy?
Q#. Explain arious manufacturing performance measurement system
Q&. Explain the concepts of Kanban, Ao2a yo2e, Cenchmar2ing R ;A+.
"ase 8tudy / 1
;he "alifornia/based company, started in 1GJ=, pioneered the deelopment of the &.2& inch hard dis2 dries that had been
the standard for personal computer manufacturers. Cy the mid/1GJ=s, 8eagate was the leading manufacturer of these dries,
with sales in excess of [>== million. Cy all accounts, its future loo2ed bright.
Q1. Enumerate the causes of 8eagate becoming a second/tier supplier in the new portable computer mar2et.
Q2. $hat proactie manufacturing strategy could hae arrested 8eagateIs downfall?
"ase 8tudy / 2
)t 0rst glance, the fry station at +cDonaldIs restaurant in +ishawa2a, 7ndiana, loo2s li2e any other fry stationsame si1e, same
siler color. "loser scrutiny, howeer, reeals that it is no run/of/the/mill spud fryer. +ost notably, it has no human
attendance. 7nstead, it weighs, coo2s, times, sha2es, dumps and fries by itself, without help from crew members.
Q1. $hy do +cDonaldIs ac'uire new technologies?
Q2. $hat are the strategies behind ac'uiring the new technologies?
Man/&a%/ring S%ra%eg*
PART $ A
Q1. $hat do you understand by manufacturing strategy? Explain arious tools for deeloping manufacturing strategy.
Q2. Explain how manufacturing is related to the agreed mar2et.
Q!. $hat is product/mix pricing? Explain the six situations of product/mix pricing.
Q#. De0ne reliability. Explain the basic elements of reliability.
Q&. $hat is meant by technical speci0cation? $hat is technology strategy?
PART $ B
Q1. $hat is meant by product pro0ling? Explain the pro0ling procedure.
Q2. Explain in detail the factors to be considered for selecting a plant location.
Q!. Explain the concept of process rearrangement.
Q#. De0ne the goals and characteristics of L7;.
Q&. 8tate and explain the three tas2s of manufacturing.
PART $ C
Q1. CrieEy explain the approaches in inestment decision ma2ing.
Q2. Explain the two 2inds of alue and ris2s in portfolios.
Q!. Enumerate and explain the principles of customer/supplier relationships.
Q#. Di%erentiate between
a. 8olo sourcing and single sourcing
b. Downsi1ing and down scoping
c. 3eliability and durability
d. 5ocus regression and focus progression
e. <peration time and time of operation
Q&. $rite short notes on
a. 8upplier rating
b. Q5D
c. Discriminatory pricing
d. Cenchmar2ing
e. 5ocused plant
CASE STUDY $ I
"ompany ) produced 0e 2inds of electronic gear for 0e di%erent groups of customersS the gear ranged from satellite
controls to industrial controls and electronic components. 7n each mar2et a di%erent tas2 was re'uired of the production
function. 5or instance, in the 0rst mar2et, extremely high reliability was demandedS in the second mar2et, rapid introduction
of a stream of new products was demandedS in the third mar2et, low costs were critical importance for competitie surial.
./e#%i!n#@
a. Explain the problems faced by the company in terms of the manufacturing strategy.
b. $hat are your suggestions to improe the performance of the company?
CASE STUDY $ II
Deelopment and manufacturing hae been integrated into one organi1ation at "ompany. ;his was done during a recent
maHor reorgani1ation at the 0rm. Aroduct design teams are used fairly extensiely at the product/line leels and
manufacturing is pulled into deelopment process early. 7n the past, the organi1ation was drien by products and the
technical solutions to customer needs. ) recent reorgani1ation has caused the company to become more mar2et drien, and
mar2eting is now a maHor drier on annual strategic plans. ;his was a signi0cant change in the strategic planning organi1ation
of "ompany. +ar2eting is done up front, is considered on a part with corporate research, and is pulled into the product design
teams. +oement is toward becoming a UsystemsV company. ;he company iews technology as a Ustrategic tool.V
./e#%i!n#@
a. Discuss the 2ey characteristics of the company:s success in iew of the manufacturing strategy.
b. $hat is competitie benchmar2ing? How far company considered it an absolute necessary to ealuate competitors?
c. Explain the role of management and organisation culture in achieing success
B/#ine## La8
A)3; / )
Q1. IDo consideration, no contractI. Discuss consideration in light of this phrase.
Q2. $hat do you understand by contracts of indemnity and contracts of guarantee? "ompare and contrast the two.
Q!. $hat are the rights and duties of an agent?
Q#. $rite a note on bailment. $hat are the duties of a bailee?
Q&. Distinguish between coercion and undue inEuence. How are they de0ned and what are their e%ects?
A)3; / C
Q1. Fou sold a shipment of goods to )C" "ompany and receied a bill of exchange for it. Cut now you 0nd that the bill has
been dishonoured. "an you sue )C" "ompany? $hat would your rights be in a court of law in this scenario?
Q2.$hat is a promissory note? $hat essential re'uirements must it ful0ll?
Q!. $hat are the grounds on which complaints can be made under 8ection 2,1. ,". of the "onsumer Arotection )ct, 1GJ??
Explain with examples.
Q#. Discuss the "opyright )ct of 1G&>.
Q&. How is a patent de0ned according to the 7ndian Aatents )ct, 1G>=? $hat are the inentions that are not patentable?
A)3; / "
Q1. How is foreign exchange regulated and managed according to 5E+), 1GGG?
Q2. Explain the meaning, releance and features of the "ompetition )ct, 2==2.
Q!. $hat are shares and debentures? Discuss the di%erent 2inds of shares of a company and specify which of these you
would prefer as an indiidual purchasing the shares of 7;" limited.
Q#. Distinguish between priate and public companies.
Q&. Discuss the circumstances under which a company may be wound up.
")8E 8;4DF / 1
8ection 1
) inites his friend C to his house for a dinner. ) spends 3s.2=== to arrange the dinner. C does not turn up to ta2e dinner. "an
) recoer this amount from C due to his failure to attend the dinner? Had the situation been di%erent if ) had arranged
contributory party to which C had gien consent to participate and gie his share of contribution for the dinner party?
8ection 2
) enters into a contract on 1st 8eptember, 2==> to sell to C 1=== tons of mustard oil to be produced during the winter season
and to be deliered on 2=th 5ebruary, 2==J. $hether it is a alid contract of sale. 7f yes, tell whether it is a sale or an
agreement to sell? Explain with reasoning.
")8E 8;4DF / 2
Fou are the Hudge. Decide the following with reasons6
1. 8ameer admitted his only infant son in a priate nursing home. )s a result of strong dose of medicine administered by the
nursing attendant, the child became mentally retarded. 8ameer wants to ma2e a compliant under the "onsumer Arotection
)ct see2ing relief by way of compensation on the ground that there was de0ciency in serice by the nursing home. Does his
complaint gie rise to a consumer dispute? How is the consumer in this
2. ;he +emorandum and )rticles of a company were deliered to the 3egistrar for registration on Jth +arch 2==?. <n 1=th
+arch, 2==? the 3egistrar issued a certi0cate of incorporation and dates it Jth +arch 2==?. <n Jth +arch 2==? before the
certi0cate was issued, the company allotted shares to *i2as. 7s the allotment alid?
B/#ine## La8
PART A
Q16 3ohit had promised to his wife, 3oshni, that he would pay her a sum of 3s 1=,=== eery month during the entire period of
his posting outside the country. He continued to remit the promised amount to his wife for around a year, and thereafter he
refused to 2eep his promise. 3oshni 0led a case against 3ohit for recoery of the amount from him. Do you thin2 that 3oshni
would win the case? (ie reasons for your own legal opinion in the case?
Q26 Distinguish between contract of indemnity and guarantee?
Q!6 T sells certain merchandise to F warranting it to be of a particular 'uality, and F in reliance upon this warranty, sells it to
X with a similar warranty. ;he goods proe to be not according to the warranty, and F becomes liable to pay X 3s 1,=== by
way of compensation. "an F recoer 3s 1,=== from T?
Q#6 3obert had committed robbery in the house of 8hri2ant, whereafter 8hri2ant had 0led a "riminal case against 3obert.
-ater on, they had entered into an agreement to the e%ect that 8hri2ant will drop the case against 3obert if he ,3obert. will
return to 8hri2ant the alue of the things, ta2en away by him. Do you thin2 that this agreement will be held alid in the eye of
law? (ie reasons for your answer.
Q&6 T pic2ed up a diamond from the Eoor of FIs shop and handed it oer to F to 2eep it till owner is founded, F did his best to
0nd out the owner but true owner could not be found. )fter sometime, T o%ered F the lawful charges incurred by F for 0nding
out the true owner and as2ed him to return the diamond to him. F refused to do so. Discuss the legal position.
PART A B
Q16 T appoints the following persons. 8tate whether they can be called as agent of T6
,a. ) to coo2 food for T and TIs family on a monthly salary of _1,===.
,b. C to furnish 2itchen in his house for 1=,===.
,c. " to buy utensils for his 2itchen for an agreed commission of &Q on purchases.
,d. +rs T to buy proisions for his 2itchen without any commission on purchases.
,e. D to adise on 0nancial matters.
Q26 8tate whether the following contracts of sale amount to sale or an Iagreement to sellI.
"ase ,a.6 T entered into a contract for sale of the entire crop of rice that would yield
on his farm.
"ase ,b.6 ) railway administration entered into a contract for sale of coal/ash that might accumulate during the period of
contract.
"ase ,c.6 T entered into a contract for sale of some goods in a particular ship to be deliered on the arrial of the ship.
"ase ,d.6 T entered into a contract for sale of a painting only if X, its present owner, sells it to him.
Q!6 Distinguish between --A and "ompany.
Q#6 How will you register a company in 7ndia? (ie the electronic procedure in detail.
Q&6 $hat do you mean by $inding up of company? (ie aries modes of dissoling a company.
A)3; / "
Q16 $rite a detailed note on 3ight to 7nformation )ct.
Q26 $hat "onstitutes )nti/"ompetitie )greements under the "ompetition )ct, 2==2?
Q!6 Discuss the case of 8pring +eadows Hospital . HarHot )hluwalia ;hrough K. 8. )hluwalia. $hat important principals hae
eoled from this case law.
Q#. Explain the following
,1. $hat is trademar2 and passing/o%
Q&6 $hat do you mean by Ibouncing of che'ueI? $hat are legal remedies for dishonour of che'ue?
CASE STUDY I
Lagdish, a leading auctioneer, had adertised in the leading local newspapers that a sale of precious stones by auction would
ta2e place at #&, Aar2 8treet, Kol2ata, on the ?th Lune 2==G from 1=6== am to &6== pm. Cased on such adertisement, 3eshma
arried at the appointed place at the appointed time, fully tired, after driing a rather long distance of around 2#= 2m. Cut
then, to her great dismay and disappointment, she found that the sale of the precious stones by auction was withdrawn.
1. Disgusted on such irresponsible act on the part of Lagdish, the auctioneer, she
0led a suit against him, claiming compensation for her loss of time and
expenses.
2. $hat are the possibilities of her winning the case? )lso specify the basis of
your contention.
CASE STUDY II
8hau2at )li had threatened Karamatullah that he will 2ill his wife )bida Cegum if he does not pay him a sumofO &, ==,===.
Karamatullah had got scared and so had readily agreed to pay the amount ofO &,==,=== to8hau2at )li, as was demanded by
him, and 0nally had paid the amount, as per his promise.
,i. Do you thin2 that a alid agreement had been entered into between 8hau2at )li and Karamatullah in
the instant case? (ie reasons for your answer
,ii. "an 8hau2at )li be as2ed to refund the amount to Karamatullah under any proision of law contained in the
)ct? 7f so, 'uote the releant 8ection of the )ct to substantiate your point of iew.
B/#ine## La8
PART A A
1. $hat is contract? (ie its essentials
2. 9Do "onsideration Do "ontract:. (ie its exceptions with illustrations
!. $rite a note on 5ree "onsent
#. Distinguish between 8ale and )greement to 8ell
&. $hat is Cailment? $hat is Aledge? Explain with illustration.
PART A B
1. $hat is agency? (ie arious modes of creating agency.
2. $hat do you mean by 7A3? (ie arious types of 7A3 in pictorial form
!. $hat do you mean by Degotiable 7nstruments? $hat is liability in case of dishonor of che'ue?
#. $ho is a "onsumer under "onsumer Arotection )ct,1GJ?? Explain with illustration. (ie pecuniary Hurisdiction for arious
"onsumer forums.
&. $rite & lines each on ;rade+ar2 and "opyright.
PART A C
1. $hat is a company? (ie its characteristics.
2. $hat is --A? (ie the procedure for registration of --A in 7ndia. ;he answer should show steps of formation of --A along
with pictorial representation.
!. $rite a note on "ompetition -aw in 7ndia.
#. $hat is 3;7? Do you thin2 it is good for goernance?
&. $rite a note on 9Doctrine of 4ltra iresV
Ca#e S%/(* $ 0
)sho2 had sent a letter dated the Gth +ay 2==G to *irendra, which he had posted the same day, proposing that he would sell
his sofa to him for ` &,===. <n the same day, i.e. on the Gth +ay 2==G itself, but without haing the 2nowledge about the
letter written to him by )sho2, *irendra had also sent a letter to )sho2, ma2ing an o%er to buy his sofa from him for ` &,===.
;hese two letters had crossed each other in transit.
Howeer, when *irendra receied the letter of )sho2 dated the Gth +ay 2==G, proposing that he would sell his sofa to him for
` &,===, he thought that there was a good contract, because the elements of buying and selling the same sofa was inoled,
and that too at the same price. Do you thin2 that the aforementioned contention of *irendra is legally alid? (ie reasons for
your answer.
Ca#e S%/(* $ II
T agreed to sell to F a parcel of >== bags of groundnuts lying in his go down. 4n2nown to T, 1=G bags had been stolen at the
time of contract. T tendered deliery of &G1 bags. F declined to accept. 8tate the legal position.
T!%al ./ali%* Manage"en%
A)3; / )
Q16 Quality function deelopment is a methodology to translate the Ioice of customersI into the actual reality of the
manufacturing and business process. Discuss with emphasis on the steps inoled in Q5D.
Q26 ;he obHectie of ;Q+ is basically transformational in nature. Explain.
Q!6 $rite a note on Demings concepts of product 'uality assurance?
Q#6 "ompare and contrast the philosophies of Luran, Deming and "rossby?
Q&6 Discuss LuranIs OQuality ;riologyO as a powerful approach for 'uality improement.
A)3; / C
Q16 7s the use of control charts limited to process capability study? (ie reasons for your answer. Explain process capability
and its signi0cance in statistical process control?
Q26 ;here is substantial scope of pro0t and performance improement by wor2ing in areas of cost of 'uality. "omment.
Q!6 How does the concept of Q" or 'uality circle help to boost the self/con0dence of team members?
Q#6 )udit is an all/perasie tool to ealuate the oerall performance and systems e%ectieness in a company. "omment.
Q&6 How are systems and procedures designed for 'uality management in serice sectors? Explain the factors that need to be
2ept in mind while doing so?
A)3; / "
Q16 "ontinuous improement is the main ehicle of a total 'uality system for meeting and exceeding the customersI needs
and expectations.
Q26 $rite a note on the applicability and areas of coerage of 78< G=== Quality +anagement 8ystem.
Q!6 $hat is participatie 'uality management? Discuss the role of employees in the participating process.
Q#6 Explain how customer perception of 'uality is a%ected by internal and external factors.
Q&6 $hat are the ways in which the Lapanese hae adopted the arious 'uality management tools?
")8E 8;4DF / 7
;he 'uality of serice in a hospital is trac2ed by obsering medication errors from the 1===/patient days medication for each
obseration. ;he result of 2& such samples is shown below in the table6
Questions6
1. "onstruct an appropriate control chart.
2. )nalyse the control chart.
!. 7s a goal of error/free performance reasonable to expect from this system?
")8E 8;4DF / 77
2& samples of si1e &= are chosen from a plastic inHection moulding machine producing small containers. ;he number of non/
conforming containers for each sample is shown in the table6
Q1. ,a.6 "onstruct a control chart using the alues in the table and show whether the process is in control or not.
Q1. ,b.6 +anagement has imposed a condition that ! per cent non/conformance limit is acceptable . 7n this case, is the
process under control or not and why?
Q26 <n inestigating 8ample no. 1J, it was found that there was a drop in pressure. How will you deal with this situation?
T!%al ./ali%* Manage"en%
PART $ A
Q1. Explain the eolution of 'uality.
Q2. $hat are the J dimensions of 'uality.
Q!. $hat is the essential di%erence between product and serice 'uality?
Q#. Explain 1# point stated by Deming for assuring 'uality.
Q&. Explain AD") cycle.
PART $ B
Q1. Quality is free. "ritically analyse the statement.
Q2. $hat are the arious 'uality costs.
Q!. Discuss the essential characteristics of a ;Q+ organi1ation.
Q#. Explain essential re'uirements of +alcolm Calridge )ward.
Q&. -eadership is 2ey to success of ;Q+ in an organi1ation. "ritically examine the statement.
PART A C
Q1. $hat are the basic > tools of problem soling.
Q2. $hat are the di%erent methods of sampling.
Q!. Explain/Ao2a Fo2e and &8.
Q#. $rite a brief note on steps to be ta2en to implement 78< G===62==J.
Q&. Explain how Q5D can help in better designing of products.
CASE STUDY $ I
)ssume that in the manufacture of 1 2g +ischmetal ingots, the product weight aries with the batch. Celow are a number of
subsets ta2en at normal operating conditions , with the weight alues gien in 2g. "onstruct the T/Car, 3/charts and analyse
the results.
Table: Me(ia%i!n Err!r#
Questions:
1. "onstruct an appropriate control chart.
2. )nalysis the control chart.
!. 7s a goal of error/free performance reasonable to expect from this system?
S%ra%egi Manage"en%
A)3; / )
Q1. I$hat do you mean by strategy? $hat are the strengths and wea2nesses of formal strategic planning?
Q2. Do you iew *ision and +ission as distinct guidelines for strategic planning? 7f so, discuss the subtle di%erences with
examples.
Q!. 4nder what enironmental conditions are price wars most li2ely to occur in an industry? $hat are the implications of price
wars for a company? How should a company try to deal with the threat of price war?
Q#. Discuss the 0e basic competitie forces on which the state of competition in an industry depends.
Q&. Distinguish between
a. merger, ac'uisition and ta2eoer
b. strategy, goals and targets
A)3; / C
1. $hy is it di@cult for a company in one strategic group to change to a di%erent strategic group?
2. $hen is a company li2ely to choose related diersi0cation and unrelated diersi0cation? Discuss with
suitable examples.
!. )n analysis of each signi0cant existing and potential competitor can be used as an important input to
forecast future industry conditions. Discuss.
#. Discuss the four basic strategic approaches for competing in declining mar2et.
&. a. Explain how *alue "hain )nalysis helps in identifying a companyIs strength R wea2ness
b. 4nder what conditions is mar2et penetration the main strategy of a 0rm?
A)3; / "
Q1. a. $hat is the meaning of a sta2eholder in an organisation?
b. Explain how is it possible to reconcile the dierse and conEicting interests of arious sta2eholders in an organisation though
haing shared and empowering ision and mission statement?
Q2. $hat are the problems constraining emerging industry deelopment?
Q!. $hat 2ind of companies stand to gain the most from entering into strategic alliances with potential competitors? $hy?
Q#. a. $hat is the relationship between organisational structure, control and culture?
b. $hat 2ind of structure, control and culture would you 0nd in a chain store?
Q&. Explain the strategic alternaties in (lobal industries.
")8E 8;4DF/1
Educomp 8olutions -imited
OCy all conentional yardstic2s of corporate ealuation / return on e'uity, return on capital employed, and cash Eow / E8-Is
numbers are excellent. ;he companyIs business model is uni'ue and unprecedented. 7t lac2s peers for comparison purposes.O
/ Arashanth Daya2, +anager, 7-R58 7nest +art, )ugust 2==J.
Questions6
1. Discuss how a strong product and 0rst moer adantage could help a startup become a mar2et leader in context of
Educomp.
2. )naly1e growth strategies of Educomp.
!. Examine the challenges Educomp faces in the near future.
")8E 8;4DF/2
+aruti 8u1u2i 7ndia -imited
;he (oernment of 7ndia had entrusted the company a responsibility of building low cost, fuel e@cient cars for the people of
7ndia as also building 0rm foundation for the moderni1ation and growth of 7ndian automobile industry. ;han2s to the support
of our sta2eholders, we hae successfully led the automobile reolution in 7ndia. $e are positioning 7ndia as the global small
car manufacturing hub, in line with the goernmentIs ision.O
Questions6
1. Examine the growth strategies of +aruti oer the decades.
2. Ealuate the competitie strategies of +aruti to retain its mar2et share in the recent years.
!. Examine the future plans of +aruti to improe its competitie position.
Binanial A!/n%ing
A)3; / )
1. "omment on the relationship between accounting and some other disciplines.
2. Lournali1e the following transaction6
1GG?
3s.
Lan. 1 )ssets "ash
?!=
"ash at Can2
2!,1==
8toc2 of goods
2?,===
+ohan and "o.
?,>&=
Lan. 1 -iabilities6 +arathi and "o.
!JJ=
3am
!,===
Lan. 2 3eceied che'ue form +ohan and "o. in full settlement che'ue deposited in ?,?&=
ban2
! 8old goods to Dass
1,#==
# 8old goods to Lai "hand
1,##=
"arriage paid
!&
8old goods to (oind for cash
!,12=
& Cought goods from 3am
#,===
Aaid +arathi and "o. by che'ue in full settlement
!,J==
? Cought goods from "hatterHee
?,!==
> Dass returned goods, not being up to salesman
1==
;raelling expenses paid to salesman
1#>
(oods sold for cash
J==
1= Aaid for stationery
??
Aostage stamps
1&
1! 3eturned goods to "hatterHee ,not being up to speci0cations.
!==
,"hatterHee also admits claim for brea2age of goods.
1==
1& Aaid for furniture by che'ue
>==
1? (oods used personally by proprietor
&=
1> 8old goods to +ohan and "o.
&,===
1G Dass pays by che'ue
1,!==
2= "he'ue receied from Lai "hand
1,##=
22 Can2 adise Lai "handIs "he'ue returned unpaid
2! 8old goods for cash
J==
2# "ash deposited with ban2
2,===
2> "he'ue sent to "hatterHee ,discount allowed 3s. &=.
&,J&=
2G Aaid telephone charges
2!
!1 Aaid salaries
?==
Aaid rent
!==
Can2 charges
1=
Drew for personal use from ban2
&==
3eceied claim from +ohan R "o. for defects in goods supplied to them 6 1&=
"laim admitted
!. Explain the dual aspect concept of accounting.
#. 5rom the following ;rial Calance, prepare a ;rading, +anufacturing and Aro0t and -oss )ccount as well as Calance 8heet as
on !1st December 1GG&.
;37)- C)-)D"E
,as on !1st December 1GG&.
"losing 8toc2 on !1 December, 1GG& was as followsS
3s.
3aw materials &,===
$or2/in/Arocess #,===
5inished goods 1=,===
&. Cased on the following information of the 0nancial ratios, prepare the Calance 8heet of 8tar Enterprises -td, as on !1st
December, 2==&. Explain your wor2ing and assumptionsS
"urrent 3atio 2.&
-i'uidity ratio 1.&
Det wor2ing capital 3s. ?,==,===
8toc2 turnoer ratio &
3atio of gross pro0t to sales 2=Q
;urnoer ratio to net 0xed assets 2
)erage debt collection period 2.# +onths
5ixed assets to net worth =.J=
8hare "apital to 3eseres R surplus .&=
A)3; / C
Q1. $hat is trial balance? How is a trial balance prepared and what are the obHecties of preparing one?
Q2. ;he following entries hae been passed by a student. Fou hae to state whether these entries are correctly passed. 7f not,
pass the correct Hournal entries.
Aarticulars -.5 3s. 3s.
,i. "ash )Mc Dr. >,===
;o 7nterest )Mc >,===
,Ceing interest paid.
,ii. +ohan Dr. 1=,===
;o Aurchases )Mc 1=,===
,Ceing purchase of goods from +ohan.
,iii. Hari Dr. &,===
;o 8ales )Mc &,===
,Ceing credit sale of goods to Hari.
,i. +u2esh Dr. 1,===
;o Can2 )Mc 1,===
,Ceing salary paid to +u2esh.
,. 5reight )Mc Dr. 1,===
;o "ash )Mc 1,===
,Ceing freight paid.
,i. 3epair )Mc Dr. 1,===
;o "ash )Mc 1,===
,Ceing charges paid for oerhauling an
old machine purchased.
,ii. "ash )Mc Dr. 2==
;o 3a2esh 2==
,Ceing an amount of debt which was
written o% as bad debt last year, is
receied during the year.
,iii. Aurchases )Mc Dr. 1,===
;o Hari 1,===
,Ceing goods sold to Hari earlier, now
returned by him.
Q!. $hy and how is a ban2 reconciliation statement prepared?
Q#. 5rom the following particulars ta2en on !1 December, 1GG&, you are re'uired to prepare a ban2 reconciliation statement
to reconcile the ban2 balance shown in the "ash Coo2 with that shown in the Aass Coo26
,i. Calance as per Aass Coo2 on !1 December, 1GG&, <MD 3s 1,=2>.
,ii. 5our che'ues drawn on !1 December but not cleared till Lanuary are as follows6
3s 12S 3s 1,=21S 3s GJS and 3s 11!.
,iii. 7nterest on <MD not entered in "ash Coo2 3s &1.
,i. ;hree che'ues receied on != December and entered in the ban2 column of the "ash Coo2 but not lodged in ban2 for
collection till ! Lanuary next6 3s 1,1?=S 3s 2,1==S and 3s 2,=J=.
,. "ost of che'ue boo2, Aass Coo2, etcS 3s 1.&= entered twice erroneously in "ash Coo2 in Doember.
,i. ) Cill 3eceiable for 3s 2&= due on 2G December, 1GG& was passed to the ban2 for collection on 2J December, 1GG= and
was entered in "ash Coo2 forthwith whereas the proceeds were credited in the Aass Coo2 only in Lanuary following.
,ii. "hamber of "ommerce subscription 3s 1= paid by ban2 on 1 December, 1GG= had not been entered in the "ash Coo2.
,iii. ,iii.Can2 charges of 3s & had been debited in the pass boo2 twice erroneously.
Q&. ) 0rm had the following Calances on 1 Lanuary 1GG#6
(i) Aroision for bad and doubtful debts 3s 2,&==
(ii) Aroision for discounts on debtors 3s 1,2==
(iii) Aroision for discounts on creditors 3s 1,===
During the year, bad debts amounted to 3s 2,===, discounts allowed were 3s 1== and discounts receied were 3s 2==. During
1GG& bad debts amounting to 3s l,=== were written o% while discounts allowed and receied were 3s 2,=== and 3s &,===
respectiely.
;otal debtors on !1 December, 1GG& were 3s #J,=== before writing o% bad debts, but after allowing discounts. <n !1
December, 1GG&, this amount was 3s 1G,=== after writing o% the bad debts, but before allowing discounts. ;otal creditors on
these two dates were 3s 2=,=== and 3s 2&,=== respectiely.
7t is the 0rmIs policy to maintain a proision of &Q against bad and doubtful debts and 2Q for discount on debtors and a
proisions of !Q for discount on creditors.
8how the accounts relating to proisions on debtors and proisions on creditors for the year 1GG# and 1GG&.
A)3; / "
Q1. 5rom the following details, compute the amount of current assets to be shown in the companyIs balance sheet as per
schedule *76
"ash #J,===
Debtors &=,===
8toc2 ?=,===
;rade/creditors ?=,===
-and 2=,===
7nestments #=,===
7nterest accrued on inestments &,===
-oose tools 1=,===
Q2. $hat is meant by 0nancial reporting and what are its main obHecties?
Q!. "alculate the following for the years 2==& and 2==? using 0gures made aailable6
,i. 3eturn on capital employed
,ii. "urrent ratio
,iii. DebtMe'uity ratio
,i. 5ixed assets turnoer ratio
,. 7nentory turnoer ratio
,i. Earning per share
,ii. Diidend coer
C)-)D"E 8HEE;
5as on 31st December)
,3s in la2h.
ET;3)";8 53+ A3<57; )DD -<88 )""<4D;
Fou are re'uired to6
(i) )rrange the aboe 0gures in a form suitable for analysis.
(ii) 8how separately the following ratios.
Det pro0t ratio
<perating ratio
8toc2 turnoer ratio
Q&. <n 1 Lanuary 1GG?, the following were the ledger balances of 3aHan and "o.6 "ash in hand 3s G==S "ash in ban2 3s
21,===S 8oni ,"r.. 3s !,===S Xahir ,Dr.. 3s 2,#==S 8toc2 3s 12,===S Arasad ,"r.. 3s ?,===S 8harma ,Dr.. 3s #,&==S -all ,"r.. 3s
2,>==S )scertain capital. ;ransactions during the month were6
Date Aarticulars 3s.
1GG? 2 Cought goods of Arasad 2,>==
Lan.
! 8old to 8harma !,===
& Cought goods of -all for cash payment made by che'ue !,?==
> ;oo2 goods for personal use 2==
1! 3eceied from Xahir in full settlement 2,!&=
1> Aaid to 8oni in full settlement 2,G2=
22 Aaid cash for stationery &=
2G Aaid to Arasad by che'ue 2,?&=
Discount allowed by him &=
!= Aroide interest on capital 1==
!= 3ent due to -andlord 2==
Lournali1e the )boe ;ransactions and Aost to the -edger and Arepare a ;rial Calance
")8E 8;4DF / 1
;he )lfa -imited is registered with a nominal capital of 3s ?,==,=== in e'uity shares of 3s 1= each . ;he following is the list of
balances extracted from its boo2s on !1 +arch 2==!6
Arepare ;rading and Aro0t and -oss account, Aro0t and -oss )ppropriation account as well as Calance 8heet as per the format
gien in 8chedule *7 of the "ompanies )ct, 1G&? after ma2ing the following adHustments6
Depreciation on plant and machinery ] 1=Q. $rite o% 3s &== from preliminary expenses. Aroide half years Debenture
7nterest due. Aroision for doubtful debts has to be maintained at &Q of sundry debtors. 8toc2 as on !1 +arch 2==! is
3s G&===.
")8E 8;4DF / 2
5ine Aroducts -td was registered with a nominal capital of 3s &,==,=== diided into e'uity shares of 3s 1== each. ;he
following ;rial Calance is extracted from the boo2s on !1 +arch, 2==?6
CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM /
NIPM
SMU / SYMBIOSIS / XAVIER / NIRM /
PSBM / NSBM / ISM / IGNOU / IICT / ISBS
/ LPU / ISM&RC / LPU / NMIMS / ISBS /
MANIPAL GARUDA / HIMALAYA / IMT /
SMU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - DBM – DBA - PGDM
www.mbacases!"#a$swe%s.c&m
www.cases!"#s&'!(&$.($
www.cases!"#a$swe%s.($
www.)!es(&$a$swe%s.($
www.&$'($e*%&+ec%e*&%.c&m
a%a,($".ba$a-a%./ma('.c&m
ARA0IND
12213455667 - 12217898776
Binanial A!/n%ing
Q1. $hat is a "ontingent -iability? $here is it shown in the Calance 8heet? (ie three examples of "ontingent -iabilities?
Q2. 8tate which of the errors will a%ect the agreement of the ;rial Calance and which will not gie rectifying Hournal
entries,with full narration. assuming the di%erence in trial balance has been placed to suspense account
a. Aurchase of second hand +otor "ar for 3s 1====M/ has been debited to car maintenance account.
b. ) sale of 3s >&==M/ to +r ) has been wrongly entered in sales day boo2 as 3s >&=M/
c. )n entry in the Aurchase return boo2 of 3s !===M/ has been omitted to be posted in the account of +r C the
supplier.
d. )n amount of 3s 12=== receied from +r T has been posted to the credit of +rs T aMc as 3s 12==M/
e. ;he total of sales Day Coo2 for the month of December 3s >&====M/ has been omitted to be posted
f. $ages for installation of machinery has been debited to wages account 3s 1====M/
Q!. a. Describe operating, 0nancing and inesting actiities as per )8 !.
b. Discuss the proisions of )8 ? regarding the change in the method of Depreciation.
Q#. $rite short notes on the following6
a. +oney +easurement "oncept
b. (oing "oncern "oncept
Q&. Di%erentiate between
a. "apital Expenditure and 3eenue Expenditure
b. "ash 8ystem of accounting and +ercantile 8ystem of accounting
PART $ B
Q1. V 7f debits e'ual credits in the ;rial Calance you can be assured that there are no errors in the ;rial CalanceV "omment.
Q2. 8how the e%ect of the following transactions on the assets, liabilities R capital of +r )bhay Kumar through the
accounting e'uation6
a. He started business with cash of 3s 2====
b. He purchased goods for cash 3s 1====
c. Aurchased goods on credit from +r +ohal -al for 3s J===
d. 8old goods for cash costing 3s J=== for 3s 1====
e. $ithdrew 3s1=== from business in cash to pay for his priate expenses
f. Electricity bill paid for 3s1==
g. 3ent outstanding 3s#==
h. He borrowed 3s &=== from +r -alit
i. Aurchased goods for cash 3s 2===.
Q!. ;he following is the extracts of 0nancial information relate to "urious -td.
Balane S'ee%
Par%i/lar# ;300 ;303
8hare "apital 1= 1=
3esere and 8urplu != 1=
-oan 5und ?= >=
033 ?3
5ixed )ssets ,Det. ,a. 13 13
"urrent )ssets6
8toc2s != 2=
Debtors != !=
"ash R Can2 Calances 1= 2=
<ther "urrent )ssets != 1=
033 >3
-ess6 "urrent -iabilities != 2=
Det $or2ing "apital ,b. D3 =3
;otal assets ,aNb. 033 ?3
8ales ,3s in la2hs. ;D3 133
,a. "alculate, for the two years Debt E'uity 3atio, Quic2 3atio and $or2ing "apital ;urnoer 3atioS and
,b. 5ind the sales olume that should hae been generated in 2=11 if the company were to hae maintained its
$or2ing "apital ;urnoer 3atio.
Q# $hat is a trial balance? Explain its obHecties.
Q& $hat do you understand by the expression "orporate (oernance and discuss contents of the 3eport on "orporate
(oernance.
PART $ C
1. a. "an depreciation be charged on capital wor2 in progress ? (ie reasons.
b.. Discuss the triple column cash boo2. $hat are the contra entries
Q2. V )nalysis and interpretation of 0nancial data is the real challenge the 0nancial managers face todayV. Discuss
Q!. De0ne the following
a. Arice Earnings 3atio
b. Debt E'uity 3atio
Q#. Explain the di%erent categories in which the accounting transactions can be classi0ed. )lso state the rule of 9debit: and:
credit: in this connection.
Q&. Arepare the ban2 reconciliation statement from the following details6
a. Calance as per pass boo2 3s.2&===M/ ,Dr..
b. "he'ue deposited but not credited 3s.>===M/
c. "he'ues issued but not presented for payment 3s.&===M/
d. Can2 charges and interest leied by ban2 3s 2&=M/
e. Diidend receied credited by ban2 directly 3s #&=M/
f. 7nsurance premium paid by ban2 as per the standing instruction but not accounted for 3s &==M/
g. )mount deposited directly by the customer 3s 2===M/
h. ) bill payable paid by ban2 on due date 3s !===M/
i. ) bill receiable which was earlier purchased by ban2,dishonoured on due date 3s &===M/
CASE STUDY $ I
5rom the following balance sheets of )lfa -td. ma2e out "ash 5low 8tatement as per )8/!,reised. as on !1st +arch 2=11.
LIABILITIES ;303 ;300 ASSETS ;303 ;300
E'uity 8hare "apital 2===== 2===== "ash J=== 1====
Aro0t R -oss aMc &==== G==== Can2 22=== 2====
Can2 -oan 1==== / Debtors 1==== 2====
"reditors 1&=== 2==== 8toc2 2&=== 1&===
<utstanding Expenses &=== 1=== 5ixed )ssets 2!&=== 2>&===
Aroision for ;axation 2==== 2&===
4nclaimed diidend / #===
TOTAL 133333 1<3333 TOTAL 133333 1<3333
Det Aro0t for the year after proiding 3s 2==== for depreciation was 3s ?====. During the year, company declared e'uity
diidend ] 1=Q, and paid 3s 1&=== as income tax.
CASE STUDY $ II
;he following is the ;rial Calance of )- +anufacturers -td. Arepare ,i. ;rading )ccount, ,ii. Aro0t R -oss )ccount and ,iii.
Calance 8heet in the form prescribed under the "ompanies )ct, 1G&?.
Trial Balane !& M/S ABC L%(@
DrE 5R#6 CrE 5R#6
)uthori1ed "apital B
&=,=== shares of 3s. 1= each
233:333
8ubscribed "apital B
1=,=== shares of 3s. 1= each
1==,===
"alls in arrear ?,#==
-and 1=,===
Cuildings 2&,===
Alant and machinery 1&,===
5urniture R 5ixtures !,2==
"arriage 7nwards 2,!==
$ages 21,#==
8alaries #,?==
Cad Debt Aroision, 1/#/2=1= 1,#==
8ales J=,===
8ales 3eturns 1,>==
Can2 "harges 1==
"oal, (as R $ater >==
3ates R;axes J==
Aurchases &=,===
Aurchase 3eturns !,#==
Cills 3eceiable 1,2==
(eneral Expenses 1,G==
8undry Debtors #2,J==
8undry "reditors 1!,2==
8toc2, 1/#/2=1= 2&,===
5ire 7nsurance #==
"ash at Can2 1!,===
"ash in Hand 2,&==
8ecurities premium ?,===
(eneral 3esere 2#,===
;;>:333 ;;>:333
Fou are also to ma2e proisions in respect of the following6
,i. Depreciation6 ] &Q on Cuilding
] 1&Q on Alant R +achinery
]1=Q on 5urniture R 5ixtures
,ii. +a2e a proision of &Q on 8undry Debtors for bad debts.
,iii. "arry forward 3s. 12=M/ for unexpired insurance expenses
,i. Aroide for the following outstanding liabilities6
,i. $ages6 3s. !,2==M/
,ii. 8alaries6 3s. &==M/
,iii. 3ates R ;axes6 2==M/
,. ;he alue of closing stoc2 as on !1/!/2=11 is 3s. !=,===.
Manage"en% A!/n%ing
PART $ A
Q1. $hat do you understand by cost ascertainment? How is it di%erent from cost estimation? $hy are both important to a
manufacturing 0rm?
Q2. ;he following particulars relating to the year 1GGG hae been ta2en from the boo2s of a chemical wor2s manufacturing
and selling a chemical mixture6
8toc2 on 1 Lanuary, 1GGG KgE R#E
3aw +aterial 2,=== 2,===
5inished +ixture &== 1,>&=
5actory 8tores >,2&=
Aurchases
3aw +aterial 1,?=,=== 1,J=,===
5actory 8tores 2#,2&=
8ales
5inished +ixture 1,&!,=&= G,1J,===
5actory 8crap J,1>=
5actory $ages 1,>J,?&=
Aower !=,#==
Depreciation of +achinery 1J,===
8alaries 6
5actory >2,22=
<@ce !>,22=
8elling #1,&==
Expenses 6
Direct 1J,&==
<@ce 1J,2==
8elling 1J,===
8toc2 on !1 December, 1GGG
3aw +aterial 1,2==
5inished +ixture #&=
5actory 8tores &,&&=
;he stoc2 of 0nished mixture at the end of 1GG# is to be alued at the factory cost of the mixture for that year. ;he purchase
price of raw materials remained unchanged throughout 1GGG.
Arepare a statement giing the maximum possible information about cost and its brea2/up for the year 1GGG.
!. 5ollowing is the information about the production and amount of oerhead expenses of a seasonal factoryS
+onth
Direct labour
Hours
Direct -abour
wages
5actory
oerhead
Lanuary 1=&= ?== !==
5ebruary 11== >== !&=
+arch 1?== >&= #==
)pril 1J== >&= #&=
+ay 2&== 12&= &&=
Lune !=&= 1?== ?==
Luly 2&== 1!== &&=
)ugust 1>&= >&= &==
8eptember 1&== >&= #==
<ctober 12&= ?== !&=
Doember 1=== &== !==
December G== #&= 2&=
"alculate the oerhead rates on the basis of ,i. direct labour hours, and ,ii. direct labour wages. 8tate which of the two bases
you reconsider e'uitable.
5ind out the cost of the Lob Do. 1=1 applying the rates wor2ed out aboe. ;he direct costs of the Hob are6
R#E
Direct materials #=
Direct labour hours 2=
Direct labour wages 2=
Q#. Discuss the concept of departmentali1ation of factory oerheads.
Q&. ;he following details are extracted from the costing records of an oil mill for the year ended !1st +arch 1GG#.
P/r'a#e !& 233 %!nne# C!-ra R#E ;:33:333
Crushing Refning Finishing
Rs. Rs. Rs.
"ost of -abour 2,&== 1,=== 1,&==
Electric Aower ?== !?= 2#=
8undry +aterials 1== 2,=== a
8team ?== #&= #&=
3epairs of +achinery 2J= !!= 1#=
5actory Expenses 1,!2= ??= 22=
"ost of "as2s >,&==
!== tonnes of "rude oil were produced.
2&= tonnes of <il were produced by the re0ning process.
2#J tonnes of 3e0ned <il were 0nished for deliery.
"opra sac2s sold for 3s. #==.
1>& tonnes of "opra residue were sold for 3s. 11,===.
-oss in weight in crushing 2& tonnes, #& tonnes of by/products obtained from re0ning process 3s. ?,>&=.
Fou are re'uired to show the accounts in respect of each of the following stages of manufacture for the purpose of arriing at
the cost per tonne of each process and the total cost per tonne of the 0nished <il6
(a) "opra crushing process
(b) 3e0ning process
(c) 5inishing process including cas2ing
PART $ B
Q1. Explain process costing and enumerate its principles.
Q2. ,a. Deodrug manufactures and processes a product, a plant food, through three distinct processes, the product of one
process being passed on to the next process, and so on till the 0nished product.
3aw materials, labour and direct expenses incurred on each of the processes are as follows6
Particulars Process A Process Process C
Rs Rs Rs
3aw +aterials 1,=== J== 2==
-abour &== ?== >==
Direct Expenses 1&= 2&= &==
;he oerhead expenses for the period amounted to 3s !,?== and is to be distributed to the processes on the basis of labour
wages.
;here were no stoc2s in any of the processes at the beginning or at the close of the period. 7gnore wastages.
)ssuming that the output was 1=== 2ilos, show the process accounts ), ! and C indicating also
the unit cost per 2ilo under each element of cost and the output in each process.
,b. 7f 1=Q of the output is estimated to be lost in the course of sale and sampling, what should be the selling price per unit
,correct to two decimal places. so as to proide for gross pro0t of !!1M!Q on selling price.
Q!. $hat do you understand by absorption costing and marginal costing? Aoint out the di%erences between the two.
Q#. )n analysis of 8ultan +anufacturing "o. -td. led to the following information6
Cost element "ariable cost Fi#e$ costs
(% o& sales) 3s
Direct +aterial !2.J
Direct -abour / 2J.#
5actory <erheads 12.? 1,JG,G==
Distribution <erheads #.1 &J,#==
(eneral )dministration <erheads 1.1 ??,>==
Cudgeted sales are 3s 1J,&=,===. Fou are re'uired to determine6
(i) ;he brea2/een sales olume.
(ii) ;he pro0t at the budgeted sales olume
(iii) ;he pro0t if actual sales6
(a) drop by 1=Q
(b) increase by &Q from budgeted sale
Q&. Explain the concept of decision ma2ing in the context of management accounting. $hat are the steps inoled in
decision ma2ing?
PART $ C
(a) A company is manufacturing three products, details of which for the year are gien below6
Product Price Variable Per cent
cost of total
R# R# Sales value
A 2= 1= #=
2& 1& !&
C 2= 12 2&
;otal 5ixed "osts per Fear 3s 1,1=,===
;otal 8ales 3s &,==,===
Fou are re'uired to wor2 out the brea2/een point in rupee sales for each product assuming that the sales mix is to be
retained.
(b) ;he management has approed a proposal to substitute product " by product D in the coming year. ;he latter product
has a selling price of 3s 2& with a ariable cost of 3s 12.&= per unit. ;he new sales mix of A ! and D is expected to be &=6 !=
6 2=. Dext year 0xed costs are expected to increase by 3s !1,===. ;otal sales are expected to remain at 3s &,==,===. Fou are
re'uired to wor2 out the new brea2/een point in rupees sales and units for each product.
(c) $hat is your comment on the decision of the management regarding changing product mix?
Q2. CrieEy examine the concept of responsibility accounting.
Q!. 5or production of 1=,=== electrical automatic irons, the following are the budgeted expenses6
Per unit
Direct +aterials 3s ?=
Direct -abour !=
*ariable <erheads 2&
5ixed <erheads ,3s 1,&=,===. 1&
*ariable Expenses ,Direct. &
8elling Expenses ,1=Q 0xed. 1&
)dministration Expenses ,3s &=,=== rigid for all leels of production. &
Distribution Expenses ,2=Q 0xed. &
;otal "ost of 8ale per 4nit 1?=
Arepare a budget for production of ?,===, >,=== and J,=== irons showing distinctly the marginal cost and total costs.
Q#. I"alculation of ariances in standard costing is not an end in itself, but a means to an end.I Explain.
Q&. 7n department A the following data is submitted for the wee2 ended !1 <ctober6
8tandard <utput for #= hours per $ee2 1,#== units
8tandard 5ixed <erhead 3s 1,#==
)ctual <utput 1,2== units
)ctual Hours $or2ed !2 hours
)ctual 5ixed <erhead 3s 1,&==
Arepare a statement of ariances.
CASE STUDY $ 0
;he expenses budgeted for production of 1=,=== units in a factory are furnished below6
Per Uni% R#
+aterials >=
-abour 2&
*ariable 5actory <erheads 2=
5ixed 5actory <erheads ,3s.1,==,===. 1=
*ariable Expenses ,Direct. &
8elling Expenses ,1=Q 0xed. 1!
Distribution Expenses ,2=Q 0xed. >
)dministratie Expenses ,5ixed / 3s &=,===. &
;otal cost of sales per unit 1&&
Arepare a budget for the production of ?=== units and J=== units.
CASE STUDY $ ;
) company is presently wor2ing at G= per cent capacity and producing 1!,&== units per annum. 7t operates a Eexible
budgetary control system. ;he following 0gures are obtained from its budget6
?3 -er en% 033 -er en%
8ales 3s 1&,==,=== 3s 1?,==,===
5ixed Expenses 3s !,==,&== 3s !,==,&==
8emi/0xed Expenses 3s G>,&== 3s 1,==,&==
*ariable Expenses 3s 1,#&,=== 3s 1,#G,&==
4nits +ade 3s 1!,&== 3s 1&,===
-abour and material cost per unit are constant under present conditions. Aro0t margin is 1= per cent.
,i. Determine the di%erential cost of producing 1&== units by increasing capacity to 1== per cent.
5ii6 $hat would you recommend for an export price of these 1&== units ta2ing into consideration that oerseas
prices are much lower than indigenous prices?
Manage"en% A!/n%ing
PART $ A
Q1. 8tate three points of similarities between 0nancial accounting and cost accounting.
Q2. Arepare a chart showing the di%erent elements of cost.
Q!. $hat is cost centre and does it related to cost units.
Q#. $hat is the di%erence between allocation and apportionment of oerheads?
Q&. Discuss the importance of machine hour rate as a basis for the absorption of factory oerheads.
PART $
Q1. (ie four points essential of Hob costing.
Q2. Describe brieEy the main features of process costing. Dame the industries where process costing can be applied. )lso
compare process costing with Hob costing.
Q!. $hat is absorption costing? (ie the main limitations of absorption costing
Q#. De0ne cost/olume pro0t analysis and explain its main features.
Q&. 5rom the following particulars, calculate all material ariances.
8tandard )ctual
Qty. Kgs. Arice Qty. Kgs. Arice
) 1= J 1= >
C J ? G >
" # 12 & 11
PART $ C
Q1. Distinguish between
a. Cudgetary control and standard costing
b. 8tandard cost and standard costing
c. 8tandard costing and estimated costing
d. Casic standard and current standard
Q2. "ompare and contrast di%erential cost analysis and marginal costing.
Q!. ) product passes through three processes. During +arch, 2=11, 1,=== 0nished units are produced with the following
expenditure6
Arocess ) ,3s.. Arocess C ,3s.. Arocess " ,3s..
Direct +aterial 1,&== 2,?== 2,?== 2,===
Direct -abour &,=== #,=== #,=== !,===
<erhead expenses amounted in all to 3s. ?===. ;hey are to be apportioned on the basis of direct wages. +ain raw materials
issued to Arocess ) ,besides aboe. were worth 3s. ?,===. 7gnoring the 'uestion of stoc2 prepare the Arocess )ccounts
concerned.
Q#. 5rom the following particulars calculate ,i. "ontribution ,ii. AM* 3atio ,iii. Crea2 een point in units and in rupees. ,i. $hat
will be the selling price per unit if the brea2 een point is brought down to 2&, === units?
5ixed expenses 3s.2,&=,===
*ariable cost per unit 3s. 12
8elling price per unit 3s.1J
Q&. De0ne the term 9budget: as used in cost accounting, and explain what is meant by 9budgeting control:.
BOURTH SET OB ASSIGNMENTS A##ign"en%AIV 9 ;E2 Ea' Ca#e S%/(*
CASE STUDY A I
CASE STUDY $ I
;wo manufacturing companies which hae the following operating details decided to merge6
"ompany Do. 1 "ompany Do.2
"apacity utili1ation ,Q. G= ?=
8ales ,3s. la2hs. &#= !==
*ariable costs ,3s. la2hs. !G? 22&
5ixed costs ,3s. -a2hs. J= &=
)ssume that the proposal is implemented, calculate6
1. Crea2 een sales of the merged plant and the capacity at that stage.
2. Aro0tability of the merged plant at J=Q capacity utili1ation.
!. 8ales turnoer of the merged plant to earn pro0t of 3s. >& la2hs.
#. $hen the merged plant is wo2ing at a capacity t earn a pro0t of 3s. >& la2hs what percentage increase in selling
price is re'uired to sustain an increase of &Q in 0xed oerheads.
CASE STUDY $ II
ASE STUDYAII
;he cost sheet of a product is gien as follows6
3s.
Direct +aterials 1=
Direct $ages &
5actory oerheads
5ixed 1
*ariable 2
)dministration expenses 1.&
8elling R Distribution <erheads
5ixed =.&
*ariable 1
bbbbbbbbbb
21
bbbbbbbbbb
;he selling price per unit is 3s. 2&. ;he aboe 0gures are for an output of &=,=== units whereas the capacity of the 0rm is
?=,=== units. ) foreign customer is desirous of buying 1=,=== units at a price of 3s. 1G per unit. ;he extra cost of exporting
the product is 3e. =.& per unit. )dise the manufacturer as to whether the order should be accepted.
Binanial Manage"en%
Q1. $hat are the arguments in faour of wealth maximi1ation as the obHectie of a 0rm? $hy is pro0t maximi1ation an
inferior obHectie? (ie a numerical illustration.
Q2. 5our common stoc2s, $ipro, ;"8, 7nfosys and 3edi% hae the following expected return and standard
deiation of return oer the next year6
Expected return Standard deviation
$ipro 12Q ?Q
;"8 2=Q 1&Q
7nfosys 1&Q 1=Q
3edi% 1=Q &Q
)dditionally assume that the correlation coe@cient of returns on the two securities is6
Wipro TCS Infosys Redif
$ipro 1.= =.& =.? =.>
;"8 =.& 1.= =.J =.#
7nfosys =.? =.J 1.= =.G
3edi% =.> =.# =.G 1.=
5or a portfolio consisting of 2&Q of the funds inested in each of the companies, determine the
,i. Expected return on the portfolio.
,ii. 8tandard deiation of return.
Q!. Explain the need for 0nancial analysis. How does the use of ratios help in 0nancial analysis?
Q#. How long will it ta2e to double your money if it grows at 12Q annually?
Q&. ) bond is aailable for 3s 1#==. 7t o%er includes one immediate payment and 1= annual payments of 3s 21= each.
"ompute the rate of return.
PART $ B
Q1. 4nder what conditions do the DA* and 733 methods lead to the same inestment decisions? Discuss with examples.
Q2. ) company expects to pay a diidend of 3s >M/, next year that is expected to grow at ?Q. 7t retains !=Q of earnings.
)ssume a capitali1ation rate of 1=Q. Fou are re'uired to6
,a. "alculate the expected earnings per share.
,b. 3eturn on e'uity.
,c. ;he alue of growth opportunities.
Q!. $hat issues arise when the 0rm is deciding how to partition pro0ts between diidends and retained earnings? (ie
examples to support your answer.
Q#. $hat do you mean by the term Ceta in inestments? How do you calculate it for a stoc2?
Q&. )C -td created a sin2ing fund to redeem its preference capital of 3s & la2h issued on ? )pril 2==# and will mature on &
)pril 2=1&. ;he 0rst annual payment was made on ? )pril 1GG#. ;he company will ma2e e'ual annual payments and expects
that the fund will earn 12Q per year, how much will be the amount of sin2ing fund payments?
PART $ C
Q1. 8un -td has current sales of 3s ? crore. 8ales are expected to grow to 3s J crore next year. 8un currently has accounts
receiables of 3s G= la2h, inentories of 3s 1.& crore and net 0xed assets of 3s 2.1crore. ;hese assets are expected to grow at
the same rate as sales oer the next year. ;he accounts payable is expected to increase from its current leel of 3s 1.& crore
to 3s 1.G crore next year. 8un wants to increase its cash balance at the end of next year by 3s != la2h oer its current cash
balance.Earnings after taxes next year are forecasted to be 3s 1.2 crore. 8un plans to pay 3s 2= la2h in diidend. 7ts marginal
tax rate is #= Q. How much external 0nancing is re'uired by the 0rm next year?
Q2. )s the di%erence between the costs of short/term and long/term debt becomes smaller, which 0nancing plan, aggressie
or conseratie, becomes more attractie?
Q!. ;wo mutually exclusie proHects hae the following expected cash Eows6
ear ! "
= /1=,=== /1=,===
1 &,=== =
2 &,=== =
! &,=== 1>,===
,a. "alculate the 733 for each proHect.
,b. "alculate the DA* for each proHect, assuming the 0rmIs $)"" is 12Q.
,c. $hich proHect should be adopted? $hy?
Q#. How would you determine the optimum leel of current assets? 7llustrate your answer.
Q&. ) company is considering an inestment proposal, inoling an initial cash outlay of 3s #& la2h. ;he proposal has an
expected life of > years and 1ero salage alue. )t a re'uired rate of return of 12Q, the proposal has a pro0tability index of
1.1J2. "alculate the annual cash inEows.
CASE STUDY $ 0
)n oil company proposes to install a pipeline to transport crude oil from the wells to the re0nery. 7nestment and operating
costs of the pipeline ary for di%erent si1es ,diameter. of pipes. ;he following details hae been
collected6
Aipeline diameter !O #O &O ?O >O
7nestment re'uired ,3s la2h. 1? 2# !? ?# 1&=
(ross annual saings in operating costs before depreciation & J 1& != &=
Estimated life of the installation is 1= years. ;ax rate is &=Q.
./e#%i!n#
1. "alculate the net saing after paying tax and generating the cash Eow. 3ecommend the largest pipeline to be installed if
the company desires 1& per cent pro0t after tax return. )lso indicate the proposal that has the shortest paybac2. )ssume the
company follows the straight/line method of depreciation, and there is no salage alue of pipeline after ten years.
2. $hy is the Det Aresent *alue method of ealuation superior in ealuating capital expenditure decisions?
CASE STUDY $ ;
;he senior executies of -axmi 3ice +ills -td hae decided to replace the existing coal/0red furnace in the paddy boiling
section with a new furnace. ;he capital cost of the new furnace is 3s 1 la2h. 7t would sere for ten years, at the end of which
its residual alue would be negligible. ;he boo2 alue of the present furnace is 3s 1&,===, and it could be used for another ten
years with only minor repairs. 7f scrapped now, it would fetch 3s 1=,===. Howeer, after ten more years of use, it would not
fetch any amount if scrapped.
for tax purposes as well. ;he applicable tax rate is !& per cent and the cost of capital is 12 per cent.
ou are re#uired to:
,a. 5ormulate the incremental net pro0t after tax cash Eows associated with the replacement proHect.
,b. "alculate the proHectIs Det Aresent *alue.
,c. (ie your recommendations.
CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM /
NIPM
SMU / SYMBIOSIS / XAVIER / NIRM /
PSBM / NSBM / ISM / IGNOU / IICT / ISBS
/ LPU / ISM&RC / LPU / NMIMS / ISBS /
MANIPAL GARUDA / HIMALAYA / IMT /
SMU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - DBM – DBA - PGDM
www.mbacases!"#a$swe%s.c&m
www.cases!"#s&'!(&$.($
www.cases!"#a$swe%s.($
www.)!es(&$a$swe%s.($
www.&$'($e*%&+ec%e*&%.c&m
a%a,($".ba$a-a%./ma('.c&m
ARA0IND
12213455667 - 12217898776
Binanial Manage"en%
Q1. "ontrast the obHectie of maximi1ing earnings with that of maximi1ing wealth.
Q2. )n inestor is holding 7DC7 deep discount bonds purchased for 3s 12>&=M/ to be redeemed after != years at a face alue
of 3s &,==,===. $hat is the interest rate implicit in the bond? $hat is the current alue of bond if the current mar2et yield is
GQ?
Q!. a. ;he ris2 free return is JQ and the expected return on mar2et portfolio is 12Q. 7f the re'uired return on a stoc2 is 1&Q,
what is its beta?
b .)n inestor is &= years of age today. He will retire at the age of ?=. 7n order to receie 3s 2,==,=== annually for 1= years
after retirement, how much amount should he hae at the time of retirement.
)ssume the re'uired rate of return is 1=Q.
Q#. $rite short notes on 6
a. -eerage ratios
b. Earning per share
Q&. ;he re'uired rate of return of inestors is 1&Q. )C" -td. Declared R paid annual diidend of 3s#M/ per share. 7t is
expected to grow at the rate of 2=Q for the next 2 years and at the rate of 1=Q thereafter.
"ompute the price at which he should sell it?
PART $ B
Q1. Discuss the important functions performed by 0nancial mar2ets.
Q2. 7mportant ratios of the 0rm for the year 2=11 are gien below6
8toc2 *elocity #
Debt collection period 2 months
"reditors payment period >! days
(ross Aro0t 3s 2,==,===
(ross Aro0t margin 2=Q
"ash R Can2 balance &Q of sales
"redit purchases 2&Q
;he 0rm expects an increase of &=Q in sales in the ensuing year. Estimate the wor2ing capital
re'uirement of the 0rm for the ensuing year.
Q!. U Despite its wea2ness the pay bac2 period method is popular in practiceV. $hat are the reasons for its popularity?
Q#. Describe the traditional iew on the optimum capital structure. "ompare R contrast this iew with the net operating
income approach
Q&. De0ne cost of capital? Explain its signi0cance in 0nancial decision ma2ing.
PART $ C
Q1. $rite short notes on6
a. Conus shares
b. 8hare split
Q2. How would you determine the optimum leel of current assets? 7llustrate your answer
Q!. Cand Cox is considering the purchase of a new wash R dry e'uipment in order to expand its operations. ;wo types of
options are aailableS ) low speed system ,-88. with a 3s. 2==== initial cost and a high speed system ,H88. with an initial
cost of 3s. !====. Each system has a 1& year life and no salage alue. ;he net cash Eows after taxes ,"5);. associated with
each inestment proposal are S
-ow 8peed 8ystem
,-88.
High 8peed 8ystem
,H88.
"5); for Fears 1
through 1&
3s. #=== 3s. ?===
$hich 8peed 8ystem should be chosen by CandCox, assuming 1#Q cost of capital?
Q#. ) company is considering raising 3s 1== la2h by one of the two alternatie methods, i1 1#Q institutional term loan and
1!Q non conertible debentures. ;he term loan option would attract no maHor incidental cost. ;he debentures would hae to
be issued at a discount of 2.&Q and would inole 3s 1 la2h as cost of issue. )dice the company as to the better option
based on e%ectie cost of capital in each case . )ssume a tax rate of !&Q
Q&. Di%erentiate between6
a. "onseratie approach R )ggressie approach of 0nancing the wor2ing capital
b. Det 7ncome approach and net operating income approach of capital structure theories
CASE STUDY $ 0
)ries -td. wishes to raise additional 0nance of 3s 1= la2h for meeting its inestment plans. 7t has 3s 2,1=,=== in the form of
retained earnings aailable for inestment purposes. ;he following are the further details6
1.Debt/ e'uity mix !=6>=
2 "ost of debt6 4pto 3s 1,J=,===, 1=Q,before tax.Sbeyond 1,J=,=== 12Q ,before tax.
! Earning per share, 3s #
# Diidend payout, &=Q of earnings
& Expected growth rate in diidend 1=Q
? "urrent mar2et price per share, 3s ##
> ;ax rate !&Q
Fou are re'uired6
a. ;o determine the pattern for raising additional 0nance, assuming the 0rm intends to maintain the existing debt M e'uity
mix.
b. ;o determine the post tax aerage cost of additional debt
c. ;o determine the cost of retained earnings and cost of e'uity
d. "ompute the oerall weighted aerage after tax cost of additional 0nance.
CASE STUDY $ II
8eshasayee 7ndustries -td. is considering replacing a hand operated weaing machine with a new fully automated
machine .(ien the following information ,adise the management whether the machine should be replaced or not. )ssume
the company has only this machine in 2&Q bloc2 of assets and the bloc2 of assets and the bloc2 will cease to exist after the
useful life of the automated machine.
EXISTING SITUATION PROPOSED SITUATION
<ne full time operator:s salary 3s !?=== 5ully automated operation ,no operator needed
*ariable <ertime 3s !=== "ost of machine 3s 1J====
5ringe Cene0ts 3s !=== ;ransportation "harges 3s !===
"ost of defects 3s !=== 7nstallation "ost 3s 1&===
<riginal price of hand operated machine Expected life & years
3s ?====
Expected life 1= years Depreciation method $D*
)ge & Fears )nnual maintenance 3s !===
Depreciation method $D* "ost of defects 3s !===
"urrent salage alue of old machine
3s !?===
8alage after & years 3s 2====
;ax rate !&Q
3e'uired rate of return 1&Q
Binanial Manage"en%
PART A A
Question 16 O;he pro0t maximi1ation is not an operationally feasible criterionO. Do you agree? 7llustrate your iews.
Question 26 Exactly ten years from now 8ri "hand will start receiing a pension of 3s !===M/ a year .;he payment will continue
for sixteen years. How much is the pension worth now, if rate of interest is 1=Q
Question !6 ;he following facts are aailable6
a. 3is2 free rate, GQ
b. 3e'uired rate of return on mar2et portfolio,1JQ
c. Ceta coe@cient of shares of )C" -td.,1.&
d. Expected diidend during the next year, 3s !
e. (rowth rate in diidendsMearnings, JQ
"ompute the price at which the shares of )C" -td. 8hould sell.
Question #6 ) 3s 1== perpetual bond is currently selling for 3s G&. ;he coupon rate of interest is 1!.&Q and the appropriate
discount rate is 1&Q. "alculate the alue of bond. 8hould it be bought? $hat is its yield to maturity?
Question &6 Di%erentiate between6
a. Casic R diluted earnings per share
b. <perating and 5inancial leerage
PART A B
Question 16 ) 0rm is considering the following proHect6
")8H 5-<$8 ,3s. 5<3 57*E FE)38
= 1 2 ! # &
/&==== N11!== N12>?G N1##2G N1?!=& N1J#21
"alculate the DA* for the proHect if the cost of capital is 1=Q.$hat is the proHectIs 733?
Question 26 $hat are the critical factors to be obsered while ma2ing capital budgeting decisions under capital rationing?
Question !6 <rchid +otors has a target capital structure of #=Q debt and ?=Q e'uity. ;he yield to maturity on the companyIs
outstanding bonds is GQ and the companyIs tax rate is #=Q. <rchid +otors "5< has calculated the companyIs weighted
aerage cost of capital as G.G?Q. $hat is the companyIs cost of e'uity capital?
Question #6 Explain the assumptions and implications of the Det 7ncome approach and the Det <perating 7ncome approach.
7llustrate your answer with hypothetical examples.
Question &6 I;he assumptions underlying the ++ diidend irreleance hypothesis are unrealisticI. Explain and illustrate
PART A C
Question 16 $hat is stable diidend policy? $hy should it be followed? $hat can be the conse'uences of changing a stable
diidend policy?
Question 26 T -td sells goods at a gross pro0t of 2=Q. 7t includes depreciation as a part of cost of production.
;he following 0gures for the 12 month period ending +arch !1, current year are gien to enable you to ascertain the
re'uirements of wor2ing capital of the company on a cash cost basis.
7n your wor2ing, you are re'uired to assume that6
) safety margin of 1&Q will be maintainedS
"ash is to be held to the extent of &=Q of current liabilitiesS
;here will be no wor2/in/progressS
;ax is to be ignoredS
5inished goods are to be alued at manufacturing costs. 8toc2s of raw materials and 0nished goods are 2ept at one
monthIs re'uirements.
8ales at 2 monthIs credit, 3s 2>,==,===
+aterials consumed ,suppliersI credit is for 2 months., 3s ?,>&,===
$ages ,paid on the last day of the month., 3s &,#=,===
+anufacturing expenses outstanding at the end of the year ,cash expenses are paid one month in arrear., 3s ?=,===
;otal administratie expenses ,paid as aboe., 3s 1J=,===
8ales promotion expenses ,paid 'uarterly in adance., 3s G=,===
Question !6 Di%erentiate between6
a. +utually Exclusie and 7ndependent 7nestment
b. )ggressie R matching approach of 0nancing wor2ing capital
Question #6 ) 0nance company adertises that it will pay a lump sum of 3s##?&= at the end of & years to inestors who
deposit annually 3s ?=== for & years. $hat is the interest rate implicit in this o%er?
Question &6 ) companyIs bonds hae a par alue of 3s 1==, maturity in seen years, and carry a coupon rate of 12Q payable
semi/annually. 7f the appropriate discount rate is 1?Q, what price should the bond command in the mar2et place?
Ca#e S%/(* $ 0
+etcalf Engineers is considering a proposal to replace one of its hammers. ;he following information is aailable6
a. ;he existing hammer was bought 2 years ago for 3s 1= la2h. 7t has been depreciated at the rate !!.!! percent per
annum. 7t can be presently sold at its boo2 alue. 7t has remaining life of & years after which on disposal, it would
fetch a alue e'ual to its the then boo2 alue.
b. ;he new hammer costs 3s 1? la2hs , it will subHect to a depreciation rate of !!.!!Q. )fter & years it is expected to
fetch a alue e'ual to its boo2 alue. ;he replacement of the old hammer would increase reenues by 3s 2 la2hs per
year and reduce operating cost ,excluding depreciation. by 3s 1.& la2h per year.
"ompute the incremental post tax cash Eows associated with the replacement proposal, assuming the tax rate of &=Q
Ca#e S%/(* $ ;
;he following is the capital structure of 8imon co. as on !1st +arch 2==J
E'uity 8hares6 1==== shares ,of 3s 1== each. 1=,==,===
12Q Areference 8hares ,of 3s 1== each. #,==,===
1=Q Debentures ?,==,===
2=,==,===
;he mar2et price of the company:s share is 3s 11= R it is expected that a diidend of 3s 1= per share would be declared at
the end of current year. ;he diidend growth rate is ?Q.
,i. 7f the tax rate is !&Q compute the $)"" by boo2 alue R mar2et alue weights
,ii. 5or expansion the company intends to borrow a fund of 3s 1= la2h bearing 12Q rate of interest, what will be
reised $)""? ;he 0nancing decision is expected to increase diidend from 3s 1= to 3s 12 per share R the mar2et
price of share will reduce to 3s 1=& per share
Training & De7el!-"en%
A)3; / )
Q1. Explain the di%erence between training and deelopment.
Q2. How are training needs of an organi1ation assessed?
Q!. $hat are the broad responsibilities of a trainer in a training programme?
Q#. $hat are the responsibilities of the management of an organi1ation with respect to implementation of training
programmes?
Q&. $rite a brief note on recent trends in training.
A)3;/ C
Q1. $hy is it necessary to ealuate training processes and actiities?
Q2. Discuss the e%ectieness of role playing as a training method.
Q!. $hat would be the training scheme for s2illed, semi/s2illed and uns2illed wor2ers?
Q#. $hat problems can an organi1ation face if its training obHecties hae not been properly ealuated?
Q&. $rite short notes on6
a. +entoring
b. "ounselling
A)3; / "
Q1. $hat factors does a training and deelopment budget depend upon?
Q2. $hat are +DAs? $hy they are re'uired?
Q!. How should the personnel of an organi1ation be trained in the eent of mar2et changes?
Q#. Discuss case study as a training method.
Q&. $rite a note on "orporate 4niersity +odel.
")8E 8;4DF/1
78 3)L); 7D DEED8 <5 3E+ED7)- ;3)7D7D(?
3aHat 8harma has been employed for six months in the accounts section of a large manufacturing company in 5aridabad. Fou
hae been his superisor for the past three months. 3ecently you hae been as2ed by the management to 0nd out the
contributions of each employee in the )ccounts 8ection and monitor carefully whether they are meeting the standards set by
you.
) few days bac2 you hae completed your formal inestigation and with the exception of 3aHat, all seem to be meeting the
targets set by you. )long with numerous errors, 3aHatIs wor2 is characteri1ed by low performance / often he does 2= percent
less than the other cler2s in the department.
)s you loo2 into 3aHatIs performance reiew sheets again, you begin to wonder whether some sort of remedial training is
needed for people li2e him.
Questions
1. )s 3aHatIs superisor can you 0nd out whether the poor performance is due to poor training or to some other cause?
2. 7f you 0nd 3aHat has been inade'uately trained, how do you go about introducing a remedial training programme?
!. 7f he has been with the company six months, what 2ind of remedial programme would be best?
#. 8hould you superise him more closely? "an you do this without ma2ing it obious to him and his co/wor2ers?
&. 8hould you discuss the situation with 3aHat?
")8E 8;4DF/2
<ne +onday morning 8anHay Dagpal, a recent recruit from a reputed management institute in +anipal wal2ed into the sales
o@ce at "hennai as a new sales trainee. 3aghaan, the Xonal 8ales +anager for a large computer hardware 0rm was there to
greet him. 3aghaanIs Hob consisted of oerseeing the wor2 of sales o@cer, 0eld executies and trainee salesmen numbering
oer &= of three areas namely "hennai, Cangalore, and ;riendrum. ;he sales growth of computers, parts and other o@ce
e'uipment in his area was highly satisfactory, especially in recent years / than2s to the deelopmental initiaties ta2en by
respectie 8tate (oernments in spreading computer education in o@ces, schools, colleges, ban2s and other institutions.
3aghaan had collected seeral sales reports, catalogues and pamphlets describing in detail the types of o@ce e'uipment
sold by the company. )fter a pleasant chat about their bac2grounds, 3aghaan gae 8anHay the collected material and
showed him to his assigned des2. ;hereafter 3aghaan excused himself and did not return. 8anHay spent the whole day
scanning the material and at &.== pm he pic2ed up his things and went home.
Questions
1. $hat do you thin2 about 3aghaanIs training programme?
2. $hat type of sale training programme would you suggest?
!. $hat method of training would hae been best under the circumstances? $ould you consider <L;, simulation or
experiential methods?
Training & De7el!-"en%
PART $ A
Q1. $hat are the elements of learning?
Q2. Discuss expectancy theory from training:s perspectie.
Q!. CrieEy describe the coordinating responsibilities of a training manager.
Q#. $hy is it a challenge to run training operation as a pro0t center?
Q&. $hat are the broad features of action research?
PART $ B
Q1. (ie one example of each of the three types of institutional obHecties.
Q2. De0ne pedagogy and distinguish it from andragogy.
Q!. )nalysis the business Embedded model of organi1ing the training functions.
Q#. $hat are the arious ariants of -ecture method?
Q&. CrieEy describe the components of training modules.
PART $ C
Q1. $hat aspects of facilities should be considered during the design phase?
Q2. $hat e%ect does a training aid hae on the retention span of a trainee?
Q!. $hen is eye contact made and when it is aoided?
Q#. Discuss the methods for identifying training bene0ts.
Q&. $hat are the di%erent types of ealuation designs?
CASE STUDY $ I
B!/# !n %raining !)Fe%i7e#
)rHun Enterprises ,)E. is a fairly large consumer goods 0rm holding a mar2et share of approximately 12Q and ran2ed Jth in
terms of sales olume in its maHor products toiletries and cosmetics.
;he company in the last three years had organi1ed residential training programmes for its salesmen, held oer # days in a
0e star hotel with drin2s and parties eery eening. (uest spea2ers and wies Hoined on the last day. 7t was an exciting
experience.
;he course was designed and conducted by a well/2nown training consultant. 7t included releant 2now how and s2ill
deelopment through lectures and sub/group deliberations and ideo 0lms.
;he participants uniformly rated the programme as excellent on a 0e point scale. Howeer when an ealuation was done
three months later at the pea2 of the selling season, the rating was largely satisfactory to the open ended 'uestions. ;he
salesmen attributed improed sales to their day and night e%orts and increased mar2et demand price parity, etc.
./e#%i!n#@
1. $hat purpose does this training programme sere?
2. )nalyse limitations of6
a.. training process
b.. training methods
c.. ealuation method
CASE STUDY A II
Rel/%ane %! /n(erg! %raining
3ahul has been wor2ing as a manager ,credit appraisal. in 8yndicate Can2 since 1G>1. He is a 0rst ran2 holder of the
Karnata2a 4niersity in 1G1=. He rose from the ran2 of o@cer grade D to o@cer grade 7 in a span of 1= years. 3ecords of the
ban2 show that he is an extremely e@cient manager in )gricultural credit, 7ndustrial credit and credit to small businesses etc.
;he ban2 is planning to computeri1e the proHect appraisal department. 7n this connection, 3ahul was as2ed to ta2e up training
in computer operation. Cut he was 'uite reluctant to undergo training.
./e#%i!n#@
1.. How do you design an appropriate programme for 3ahul to ac'uire computer s2ills?
2.. How do you bring about attitudinal change in 3ahul?
C!r-!ra%e Binane
A)3; / )
Q1. IAro0t maximi1ation is not an operationally feasible criterionI. Do you agree? 7llustrate your iews.
Q2. Discuss the fundamental principle behind the concept of Ialue of timeI.
Q!. ;here is a direct relationship between ris2 and return in eery area of 0nancial management. Explain.
Q#. ) 0rm is considering the following proHect6
")8H 5-<$8 ,3s. 5<3 57*E FE)38
= 1 2 ! # &
/&==== N11!== N12>?G N1##2G N1?!=& N1J#21
,a. "alculate the DA* for the proHect if the cost of capital is 1=Q. $hat is the proHectIs 733?
,b. 3ecompute the proHectIs DA* assuming a cost of capital of 1=Q for years 1 and 2, 12Q for years ! and # and 1!Q for
year &. "an the 733 method be used for accepting or reHecting the proHect under these conditions of changing cost of capital
oer time? $hy or why not?
Q&. De0ne cost of capital. Explain its signi0cance in 0nancial decision/ma2ing.
A)3; / C
Q1. ) company re'uires 3s &==,=== to construct a new plant. ;he feasible 0nancial plans are as follows6 ,i. ;he "ompany may
issue 2&,=== common shares at 3s 1= per share and 2,&== debentures of 3s 1== denomination bearing an J per cent rate of
interest. ,ii. ;he "ompany may issue &=,=== common shares at 3s 1= per share. ,iii. ;he "ompany may issue 2&,=== common
shares at 3s 1= per share and 2,&== preference shares at 3s 1== per share bearing an J per cent rate of diidend.
7f the companyIs earnings before interest and taxes are 3s 1=,===, 3s 2=,===, 3s #=,===, 3s ?=,=== and 3s 1,==,===, what
are the earnings per share under each of the three 0nancial plans? $hich alternatie would you recommend and why?
Q2. Explain the D7 and D<7 approaches of 0nancing the capital structure with hypothetical examples.
Q!. Discuss the +odigliani and +iller approach, and critically analyse the hypothesis.
Q#. ;he following is the summari1ed balance sheet of Ahilips 7ndia -td as on !1 +arch 2==2 and 2==!.
Arepare the cash Eow statement for the year ended 2==!.
-iabilities 2==2 2==! )ssets 2==2 2==!
8hare "apital 1!&==== 1!&==== 5ixed )ssets 12===== G?====
(eneral 3esere G===== G!==== 7nestments 1&==== 1J====
Aro0t R -oss aMc 1?J=== 2=#=== 8toc2 >2==== ?!====
"reditors &=#=== #=2=== Debtors ?!==== 1!?&===
Aroision for ;axation 22&=== !==== Can2 ##>=== &G1===
+ortgage -oan / J1====
;otal !1#>=== !>2?=== ;otal !1#>=== !>2?===
)dditional 7nformation6
,a. 7nestments costing 3s 2#,=== were sold during the year for 3s 2&,&==.
,b. Aroision for tax made during the year was 3s 2>,===.
,c. During the year, a part of the 0xed assets costing 3s !=,=== were sold for 3s !?,===. ;he pro0t was included in the
pro0t and loss account.
,d. 7nterim diidend paid during the year amounted to 3s 1,2=,===.
Q&. $hat are the important ratios used to assess the 0nancial position of a company?
A)3; / "
Q1. $hat is the di%erence between hire purchase and lease 0nance?
Q2. ) 0rm has applied for wor2ing capital 0nance from a commercial ban2. Fou are re'uested by the ban2 to prepare an
estimate of the wor2ing capital re'uirements of the 0rm. Fou may add 1=Q to your estimated 0gure to account for exigencies.
;he following is the 0rmIs proHected pro0t and loss account6
Aarticulars 3upees
8ales 22#>===
"ost of (oods 8old 1?!>1==
(ross Aro0t ?=GG==
)dministratie expenses 1#GJ==
8elling expenses 1!G1==
Aro0t before tax !21===
;ax Aroision 1=>===
Aro0t after ;ax 21#===
;he cost of goods sold is calculated as follows6
Aarticulars 3upees
+aterial 4sed JGJJ==
$ages R other mfg. expenses ??J>&=
Depreciation 2&1#&=
1J1G===
-ess6 8toc2 of 0nished goods 1J1G==
,1=Q product not yet sold.
"ost of (oods 8old 1?!>1==
;he 0gures gien aboe relate only to the goods that hae been 0nished, and not to wor2 in progressS goods e'ual to 1&Q of
the yearIs production ,in terms of physical units. are in progress, on an aerage re'uiring full material but only #=Q of other
expenses. ;he 0rm has a policy of 2eeping two monthsI consumption of materials in stoc2. )ll expenses are paid one month in
arrear. 8uppliers of material grant one and a half monthIs creditS 2=Q sales are made in cash while the remaining is sold on
two monthsI credit. >=Q of income tax has to be paid in adance in 'uarterly instalments.
Q!. $hat synergies exist in a ,a. hori1ontal merger, ,b. ertical merger and ,c. conglomerate merger?
Q#. $hat are the di%erent forms of public/sector enterprises? Explain with the help of a chart.
Q&. Explain oercapitali1ation. $hat are the adantages R eils of oercapitali1ation?
")8E 8;4DF/1
;he following is the capital structure of 8imon co.as on !1st +arch 2==J
E'uity 8hares 6 1==== shares , of 3s 1== each. 1=,==,===
12Q Areference 8hares , of 3s 1== each. #,==,===
1=Q Debentures ?,==,===
2=,==,===
;he mar2et price of the companyIs share is 3s 11= R it is expected that a diidend of 3s 1= per share would be declared at
the end of current year . ;he diidend growth rate is ?Q.
,i. 7f the tax rate is !&Q compute the $)"" by boo2 alue R mar2et alue weights
,ii. 5or expansion the company intends to borrow a fund of 3s 1= la2h bearing 12Q rate of interest, what will be reised $)""
? ;he 0nancing decision is expected to increase diidend from 3s 1= to 3s 12 per share R the mar2et price of share will
reduce to 3s 1=& per share
")8E 8;4DF/2
$hile corporate 0nance is concerned with treasury operationsS wor2ing capital managementS and proHect ealuation and
inestor relations, cash management refers to the collection, concentration and disbursement of cash. 7t encompasses a
companyIs leel of li'uidity, its management of cash balance and its short/term inestment strategies. ;he need for e%ectie
cash Eow management is felt due to uncertainty in cash Eows and the lac2 of synchroni1ation of inEows and outEows.
)lthough companies want to hold as little cash as possible, they would also 2eep enough reseres to face contingencies that
may occur.
Questions
1. $hat is the role of a "+8 in corporate 0nance?
2. $hat drawbac2s in the existing collection system did the 3;(8 system see2 to improe on?
!. 7n your opinion, was the 3;(8 system able to improe the "ompanyIs collection management?
S%ra%egi HRD
A)3; / )
)nswer in 1==/1&= words6
a. Croadbanding
b. "ountercyclical hiring
c. !?= degree feedbac2 system
d. Human 3esource <utsourcing ,H3<.
e. ;elecommuting
f. )pprenticeships
g. "areer Alateau
h. 8uccession Alanning
i. 7nade'uacies of traditional compensation systems
H. <pen boo2 management
A)3;/ C
Q1. De0ne 8trategic 8election. "ritically ealuate the arious tools and techni'ues used in strategic selection?
Q2. O) committed wor2force is worth its weight in gold.O Elaborate upon this statement and describe ways as to how
companies can 2eep their wor2ers motiated and committed.
Q!. OEmployees are a cost centre and the 0rst target at times of cost reduction.O ;his is an ine@cient reality. Discuss ways as
to how companies can aoid laying o% employees een at times of economic distress.
Q#. O;odayIs world is changing rapidly and employers need to ma2e sure that their employees are fully up/to/date.O 7n light of
the aboe statement, discuss the importance of training and deelopment structures and what all a company can do to
ensure that its employees stay updated.
Q&. O) dissatis0ed employee or an employee leaing the organi1ation is an inestment gone waste.O
Elaborate upon this statement.
A)3; / "
Q1. OEen in todayIs commercialised world, money is not the only drier of employee performance.O Examine this statement
and determine the arious ways in which an employee see2s Hob satisfaction and how best an employer can satisfy their
employees.
Q2. ODiscrimination is an abhorrent practice, still it continues unchec2ed.O 7n light of this statement, describe the arious ways
a wor2er can be discriminated against.
Q!. OHuman 3esource planning is no longer an arcane science. 7t is a real and useful tool of Human 3esource +anagement.O
Elaborate upon this statement and determine the bene0ts of Human 3esource Alanning and the ways in which the supply of
human resources can be forecasted in an e%ectie manner.
Q#. $hy do most mergers and ac'uisitions disregard the human resource element?
&. Describe the purposes of a 4nion. How can a company operate on a non/union basis yet be able to e%ectiely address the
concerns of its employees and deal with e%orts to unioni1e?
")8E 8;4DF / 1
7n the past, the decision criteria for mergers and ac'uisitions were typically based on considerations such as strategic 0t of
the merged organi1ations, 0nancial criteria and operational criteria. +ergers and ac'uisitions were often conducted without
much regard for the human resource issues that would be faced when the organi1ations were Hoined. )s a result, seeral
undesirable e%ects on the organi1ationIs human resources commonly occurred. Donetheless competitie conditions faour
mergers and ac'uisitions and remain a fre'uent occurrence. Examples of mergers among some of the largest companies
include the following6
Questions
Q1. 7llustrate some of the human resources issues that can arise as a result of a merger and ac'uisition exercise. ,1.
Q2. $hat can an organi1ation do to mitigate the impact of mergers and ac'uisitions on the human resources element? ,1.
Q!. <ut of the mergers listed aboe, using your own 2nowledge, determine which of these mergers hae been successful or
not and to what extent. ,=.&.
")8E 8;4DF/2
Lapanese companies in Critain and elsewhere hae been practicing what has become 2nown as lean production method
,-A+s.. ;hese inole Eexible wor2ing practices, team wor2ing, multi s2illing, and operation of production on Hust in time
principles.
Questions
Q1. OHiring the OrightO employee,s. costs a lot of time and e%ort.O Do you thin2 it is worth the e%ort? ,1.
Q2. $hat are the 2ey elements of DissanIs culture and operations strategy? ,1.
Q!. 4sing your own 2nowledge, determine how Dissan was able to succeed in the highly unioni1ed auto industry in Critain?
,=.&.
S%ra%egi HRD
PART $ A
Q1. Describe enironmental analysis. Enlist the steps inoled in the process of enironmental analysis.
Q2. How can <D interention techni'ues be implemented in an organi1ation.
Q!. -ist the constraints the organi1ation may come across during strategic implementation
Q#. Elucidate how managers can facilitate cultural change in an organi1ation.
Q&. U)n organi1ational design is intimately concerned with the way in which decision ma2ing is centrali1ed, shared or
delegated and with the way the enterprise is goerned.V $hat are determinants of organi1ational design?
PART $ B
Q1. Di%erentiate between +int1berg:s and +c2inseys:s framewor2 of strategy.
Q2. How can H3 professionals contribute towards ma2ing human resources an organi1ation:s competitie adantage?
Q!. CrieEy explain the steps in organi1ational deelopment.
Q#. 7s there di%erence between alue and culture? How can alues be deeloped amongst employees?
Q&. Discuss the issues related to performance appraisal methods. How can they be addressed?
PART $ C
Q1. Explain in brief the inEuence of economic and technological changes in H3 management
Q2. Explain the role of economic and technological change in H3 management?
Q!. Discuss the complexities associated with international H3+.
Q#. Explain the relationship between strategic leadership and competitie adantage.
Q&. 5or successful implementation of a strategy the history of an organi1ation and the dominant alues of the culture that
exists must be ta2en into account. Describe the critical elements of corporate culture in light of the aboe statement.
CASE STUDY $ I
*etements -tee is a chain of men:s retail clothing stores located throughout the proince of Quebec, "anada. ;wo years ago,
the company introduced new incentie systems for both store managers and sales employees. 8tore managers receie a
salary with annual merit increases based on sales aboe targeted goals, store appearance, store inentory management,
customer complaints and seeral other performance measures. 8ome of this information ,e.g., store appearance. is gathered
during isits by senior management, while other information is based on company records ,e.g., sales olume..
./e#%i!n#
1. $hat symptom,s. exist at *etements -tee which suggest that something has gone wrong?
2. $hat are the causes that led to these symptoms?
!. 8uggest actions the organi1ation should ta2e to correct these problems.
CASE STUDY $ II
*isit the website of two organi1ations representing di%erent sectors ,e.g. insurance, medical, software, manufacturing,
automotie, telecom, information technology etc... Examine these sites and identify their family friendly programmes.
*isitM"ontact these organi1ations and compare their wor2/life balance practices. "onduct interiew with H3 manager and
some employees of the 0rms to obtain the following information and enlist6
c ;he 0rms: wor2/life programmes and the reason for their adoption these programmes
c ;he reasons for adoption of the wor2/life programmes
c How well these pragrammes are being utili1ed in each of these 0rms
c 7s there a gap between the design of wor2/life programmes in these organi1ations, their actual implementation and
utili1ation?
c )re the employees satis0ed with organi1ational support for their personal needs?
Gr!/- D*na"i# & Managing C'ange
A)3; / )
Q1. I$hy might organi1ations choose a bottom up approach to cultural change?
Q2. $hat is broad banding? $hat may be some of the disadantages of broad banding?
Q!. How communication as a process plays an important role in 3eward +anagement?
Q#. $rite a note on the di@culties you might can face in transiting production wor2ers to team leaders.
Q&. $hat are the ways to ealuate learning?
A)3; / C
Q1. $hy employee inolement can sometimes adersely a%ect organi1ationIs e%ectieness?
Q2. How would you react to the redundancy of colleagues in the organi1ation for which you hae wor2ed?
Q!. How would you di%erentiate between an action research approach and an ealuation research approach?
Q#. $hy the organi1ation should use a range of techni'ues to obtain data to ealuate change?
Q&. $hat are the di%erent sources to implement the change process? $hich one do you thin2 is the best choice?
A)3; / "
Q1. $rite short note on contingency approach to the design of organi1ational structure.
Q2. $hat are the 2ey di%erences between classical uniersal and consistency approach to the design of organi1ational
structure?
Q!. 4sing 8chuler and Lac2sonIs continua what role behaiours do you thin2 are appropriate to 'uality enhancement and cost
reduction strategies?
Q#. $hat are the characteristics of transformational leaders?
Q&. $hy feedbac2 is so important? $hat s2ills managers should hae to proide accurate feedbac2?
")8E 8;4DF/1
+icro)ge 4ndergoes +assie 8tructural "hange
7n )pril 2===, +icro)ge ;echnology 8erices transformed itself to an e/Cusiness infrastructure serices company that operates
as a irtual organi1ation, with an agile and mobile sales force able to reach broader geographic mar2ets. O;he rapidly/
changing climate of the technology industry, primarily due to the growth of the 7nternet and emphasis on reducing operating
and technology costs through e/Cusiness, has made it clear that we must ma2e signi0cant changes to our business to meet
the demands of the new digital mar2etplace,O said +icro)ge ;echnology 8erices Aresident, Le% 8wanson.
Questions
1. Do you thin2 that the changes in organi1ational structure discussed in this case can achiee success?
Explain.
2. +icro)ge made seeral organi1ational changes at the same time. $hat problems might be encountered by ma2ing so
many changes at once? How can managers deal with this type of massie structural change?
1. ;he +icro)ge sales force will wor2 independently for much of their time with the elimination of the thirty/0e 0eld o@ces,
How can managers at corporate head'uarters 2eep trac2 of sales actiity? $hat technologies might be used to ensure that
sales goals are being met?
")8E 8;4DF/2
-oren1o and ;exas )ir
5ran2 -oren1o battled to 2eep his airline safe in the air and 0nancially iable. -oren1o faced intense competition on most route
systems and seere problems with EasternIs strong unions and poor image. ;exas )ir typi0ed the upheaal and change that
can occur in a 0rm as it battles to meet new challenges.
1. $hat parts of the external enironment changes the most for ;exas )ir? How did they change?
2. -oren1o had a reputation at ;exas )ir for being ruthless with employees in order to cut costs. $hen is such harsh treatment
Husti0ed? Do you feel it was Husti0ed in the ;exas )ir case, gien the change in the external enironment for air transport?
Discuss your answer.
!. How would you Hudge whether ;exas )irIs new H3 policies under deregulation were e%ectie? $hat criteria would you use
and why?
#. Do you agree that it ta2es an aggressie "E< such as -oren1o to bring about real change in a 0rmIs H3 policy or could this
be done by the 0rmIs H3 unit? Explain
Lea(er#'i-
A)3; / )
Q1. $hy is creating a ision and selling it considered the foremost tas2 of a leader?
Q2. $hy is trust building essential to become an e%ectie leader.
Q!. Alease explain the Cla2e and +outon theory of leadership? Do you consider it of practical use? Alease discuss.
Q#. $hat is transformational leadership? How is it di%erent from transactional leadership?
Q&. $hat are the speci0c roles of team leaders?
A)3; / C
Q1. "an leadership be taught? Discuss.
Q2. How do leaders inEuence their followers by role modeling? (ie some examples.
Q!. "ompare the leadership styles of 3am with Krishna.
Q#. $hat are the expectations of followers from their leaders.
Q&. $hy is creation , articulation, and alignment of corporate alues essential for business leaders?
A)3; / "
Q1. Discuss the leadership 'ualities of +ahatma (andhi.
Q2. OExperimentation and 3is2 ta2ing are essential traits of a good leader.O Discuss in detail with current examples of
business leaders.
Q!. O(ood leaders are ery s2illful in creatie use of reward and recognition.O Discuss with examples from great business
leaders.
Q#. $hy is it essential for leaders to grow continuously? $hat are the arious ways in which leaders deelop themseles?
Q&. Di%erentiate leaders from managers in terms of planning and budgeting, organising and sta@ng, deeloping a human
networ2, execution, and primary coordinating mechanisms.
")8E 8;4DF / 1
)rc of -eadership / Loan of )rc
8he was one of the greatest leaders the world has seen because she roused a whole nation from despondency and defeatism.
8he spurred it to 0ght and eentually drie away the mighty English and unite a nation. 8he is a pure leader, par excellence.
Question6
Q1. ;o what do you attribute LoanIs success as a leader?
Q2. How did Loan of )rc accomplish her mission?
Q!. "an you thin2 of some other people who had some of the attributes which Loan had? Alease discuss.
")8E 8;4DF / 2
;he 8ound of the 5orest
Cac2 in the third century ).D., King ;sIao sent his son, Arince ;Iai, to the temple to study under the great master Aan Ku.
Cecause Arince ;Iai was to succeed his father as 2ing, Aan Ku was to teach the boy the basics of being a good ruler. $hen the
prince arried at the temple, the master sent him alone to the +ing/-i 5orest. )fter one year, the prince was to return to the
temple to describe the sound of the forest.
Questions6
Q1. $hy did King ;sIao send his son, Arince ;Iai, to the temple to study under Aan Ku a man who seems to hae no idea of the
alue of time.
Q2. Do you thin2 that to be a good manager it is necessary to hear the unheard?
Q!. $hat is unheard in real life and how do e%ectie leaders hear it?
La)!r La8
A)3; / )
Q1.6 4nder the 5actories )ct, 1G#J, what are the main proisions and restrictions regarding the employment of young
personIs? How should the register of child wor2ers be maintained in a factory?
Q2.6 $hat are the proisions in the $or2manIs "ompensation )ct, 1G2! relating to medical examination of an inHured
wor2man? $hat is the e%ect of refusal by an inHured or disabled wor2man to undergo medical examination at the cost of the
employer?
Q!.6 $rite a note on EmployeesI 8tate 7nsurance ,)mendment. )ct, 1GJG
Q#.6 +ention the circumstances under which an employee will receie bene0t for occupational disease under the EmployeesI
8tate 7nsurance )ct, 1G#J
Q&.6 De0ne Obasic wagesO under EmployeesI Aroident 5unds and +iscellaneous Aroisions )ct, 1G&2.
A)3; / C
Q1.6 $rite a note on Ocompulsory insurance of employer for payment of gratuityO.
Q2.6 $hat are the conditions for the payment of maternity bene0t under the +aternity Cene0t )ct, 1G?1? $hen is this bene0t
forfeited?
Q!.6 $hat is meant by IwagesI under the Aayment of $ages )ct,1G!?. who is responsible for the payment of wages under the
)ct?
Q#.6 $hat remedy is aailable to a wor2er who has been paid less than the minimum rate of wages?
Q&.6 ;he Aayment of Conus )ct is not applicable to certain employees. $ho are they?
A)3; / "
Q1.6 De0ne the following terms as used in 7ndustrial Disputes )ct, 1G#> ,a. $or2man ,b. -ay/o%, ,c. 7ndustrial Dispute.
Q2.6 De0ne the terms Iloc2/outI and IretrenchmentI as used in the 7ndustrial Disputes )ct, 1G#>. $hat are the restrictions
imposed on loc2/outs by this )ct?
Q!.6 7s the registration of ;rade 4nion obligatory? 8tate the e%ect of registration of a trade union. 8tate the rights and
priileges of a registered ;rade union and its members.
Q#.6 "an an employer ma2e any discrimination against woman while ma2ing recruitment for the same wor2 or wor2 of a
similar nature? 7f 8o, under what circumstances and subHect to what conditions?
Q&.6 $hat are the arious proisions of contract labour ,3egulation and )bolition. )ct, 1G>= regarding health and welfare of
contract labour?
")8E 8;4DF / 1
) tea boy employed in a canteen situated outside a factory was hit by a bullet 0red by the police to disperse an unruly mob
while he was returning from the factory. it was his duty to carry tea from the canteen to arious persons in the factory?
")8E 8;4DF / 2
$hile wor2ing on a machine, a wor2er accidentally drops a aluable testing appliance which is bro2en. ;he employer deducts
the alue of appliance from the wages of the wor2er. 7s the deduction Husti0ed?
L!gi#%i an( S/--l* C'ain Manage"en%
A)3; / )
Q1. Explain some of the 'uantitatie models used in logistics management.
Q2. How are alue/added serices classi0ed? Explain in detail.
Q!. $ho are the 2ey actors inoled in ensuring an e@cient and e%ectie logistics system?
Q#. I-ogistics is an integrated e%ort for creating customer alue at the lowest total cost.I "omment on how a logistical
manager may balance serice expectations and cost expenditures while ful0lling business obHecties in light of this
statement.
Q&. $hat are the six operational obHecties that determine logistical performance?
A)3; / C
Q1. I;ransportation management is the bac2bone of the entire supply chain.I Do you agree? (ie reasons for your answer.
Q2. "onsider the transportation problem haing the following transportation costs and the demand and supply re'uirements
indicated in the following table6
Destination
8ource 1 2 ! # & 8upply
1 1= 1J 2G 1! 22 1==
2 1! + 21 1# 1? 12=
! = ? 11 ! + 1#=
# G 11 2! 1J 1G J=
& 2# 2J !? != !# ?=
Demand 1== 12= 1== ?= J=
4se the north/west corner rule to obtain the optimal solution.
Q!. Explain the steps inoled in designing an appropriate networ2 design process.
Q#. )nalyse the economic bene0ts of warehousing.
Q&. Explain the principles of pac2aging.
A)3; / "
Q1. $rite a note on intermodal transportation.
Q2. ;race the eolution of the concept of supply chain management.
Q!. $hat are the obstacles that hae to be oercome to e@ciently coordinate a supply chain?
Q#. Explain how the balanced scorecard model acts not only as a measurement tool but also as a management system that
helps in translating ision and strategy into strategic obHecties.
Q&. I;he most signi0cant technological impact on the supply chain has been information technology ,7;..I Do you agree? (ie
reasons for your answer.
")8E 8;4DF/7
$hereer you may be staying in +umbai, in whicheer corner your wor2place may be situated in this metropolis of more than
thirteen million people, you neer eer fail to receie your home/made food in time at the lunch hour at your wor2place
,proided you are willing to pay a nominal sum for the serice.^ 8ix days a wee2 some &=== semi/literate ti@n/wallahs ,also
called dibba/wallahs. in +umbai delier some 2==,=== lunch boxes from home to o@ce and ta2e the boxes bac2 again.
Question6
7s the performance of the ti@n/wallahs a feat in logistics or in supply chain management? Explain the reasoning for your
answer.
")8E 8;4DF / 77
+aruti 4dyog, the leading manufacturer of cars in 7ndia, is a leader in supplier relationship management. 7ts turnoer was 3s
12,#J1 crore and its pro0t before tax was 3s 1>&= crore in 2==&/=?. 7t sold &?1,J22 ehicles in 2==&/=? and captured a
mar2et share of oer && per cent. 7t deals with about >,1== components for its eleen maHor models. >= per cent of its
suppliers by number are located within a 1== 2m radius of its (urgoan plant. ;hey meet more than J= per cent of +arutiIs
re'uirements by alue, which was at a leel of 3s >1&= crore in 2==&/=?.
Question6
)s you can see, excelling in supplier relationship management is complex. 7t ta2es much e%ort and wor2. +otiation needs to
be balanced with Heopardy. $hat is it that ma2es the results worthwhile?
L!gi#%i an( S/--l* C'ain Manage"en%
PART $ A
Q1. O;here are many possible structures for supply chain, but the simplest iew has materials conerging on an organisation
through tiers of suppliers and products dierging through tiers of customers.O Elaborate.
Q2. Explain clearly the meaning of O$orld/"lassO in $orld/"lass 8upply "hain +anagement ,$"8"+.. $hat are the features
of $orld/"lass "ompanies? (ie your answer highlighting di%erent characteristics pertaining to management leel, 'uality
control, operationsMproduction and technological adances.
Q!. De0ne Enterprise 3esource Alanning ,E3A.. (ie its tangible and intangible bene0ts. $hy does a company pursue a new
E3A solution?
Q#. $hen "hristopher says that O8upply chains compete, not companiesO what exactly does he mean? Ealuate this
statement from the cost point of iew.
Q&. $hat is meant by logistical competency? Explain the role of logistic in supply chain management? Discuss in detail the
element of logistic cost?
PART $ B
Q1. $hat is logistic positioning? Explain the time based control techni'ues of logistic.
Q2. U"ustomer serice is the output of logistic and supply chain management and it is 2ey interface between mar2eting
functions and logistic functionV. Discuss.
Q!. $hat is supply chain management? $hat are the factor a%ecting distributions in supply chain management?
Q#. $hat are the essential di%erences in the 8upply "hain +anagement of Aroducts s. 8erices? Discuss the application of
8upply "hain +anagement principles in 5inancial 8erices.
Q&. $hat is arti0cial intelligence? Discuss managerial leels use to supply chain pro0tability.
PART $ C
Q1. $hat is meant by co/ordination in 8"+? $hat are the e%ects of lac2 of co/ordination in supply chain?
Q2. $hat is Ahysical Distribution +anagement ,AD+.? $hy is AD+ considered to be a critical area of oerall supply chain
management? Discuss the system or ItotalI approach to AD+ in detail.
Q!. De0ne 8"+ integration and discuss the four stages of 8teenIs model of supply chain integration. )lso, describe the
strategies inoled in 8"+ integration.
Q#. O+any innoations on technology/based approaches are well/suited to the enhancement of the e%ectieness of 8upply
"hain +anagementO/Lustify the statement by giing few applications of information technology in 8"+.
Q&. $hy is the location of warehouse important for the 8"+? Discuss some methods for determining the location of the
warehouse
CASE STUDY $ I
Pa##enger In%er'ange
7n most maHor cities the amount of congestion on the roads is increasing. 8ome of this is due to commercial ehicles, but by
far the maHority is due to priate cars. ;here are seeral ways of controlling the number of ehicles using certain areas. ;hese
include prohibition of cars in pedestrian areas, restricted entry, limits on par2ing, tra@c calming schemes, and so on. )
relatiely new approach has road/user charging, where cars pay fees to use a particular length of road, with the fee possibly
changing with preailing tra@c conditions.
./e#%i!n#@
,a. )re the problems of moing people signi0cantly di%erent from the problems of moing goods or 8erices?
,b. $hat are the bene0ts of public transport oer priate transport? 8hould public transport be encouraged, if so, how?
,c. $hat are the bene0ts of integrated public transport systems?
CASE STUDY $ II
K!C"!: %'e !nline !n7eniene #%!re %! #'/% (!8n
./e#%i!n#@
,a. $hat, in your opinion, is the maHor reason for the failure of Ko1mo?
,b. Do you thin2 that Ko1mo promised what its supply chain could not bear? $hat could hae preented its
Mar+e%ing !& Ser7ie In(/#%rie#
A)3;/ )
Q16 I7t is important to understand and meet customer expectations.I Do you agree? (ie reasons for your answer.
Q26 $hy is price considered to be a 2ey mar2eting tool in serices?
Q!6 $hat do understand by the term Iserice encounterI? Discuss some 2ey customer encounter scenarios.
Q#6 Do you thin2 launching a new product re'uires a systematic process of deelopment? 8upport your answer with releant
examples.
Q&. How does the hold obHectie help in defending a companyIs current position against imminent competition?
A)3;/ C
Q16 I;he output of a serice organi1ation is determined by the productie capacity of its e'uipment and its personnelI
"omment.
Q26 $hat are the factors that inEuence pricing decisions?
Q!6 $hat is the role of a message in moing an indiidual from the stage of awareness to eentual purchase?
Q#6 Explain how personal communication as a two/way communication.
Q&6 $hy do customers often rely on tangible eidence surrounding a serice for their ealuation?
A)3;/ "
Q16 $rite a detailed note on your understanding of human resource management ,H3+..
Q26 )s an H3 employee, how will you manage employment relationship?
Q!6 Do you thin2 regular customer sureys help in measuring the leel of customer satisfaction? (ie reasons for your
answer.
Q#6 Do you agree with the statement, I5irms need to ascertain the relationship between loyalty and pro0tability of customers
before deciding which type of loyal customers are truly pro0table for companiesI? (ie your arguments based on the
statement.
Q&6 7n todayIs world, why is it crucial to deelop a relationship with customers?
")8E 8;4DF / 1
;he Eastern Can2 was a large commercial ban2 with head'uarters in "alcutta and branches throughout the country. ;he
regional o@ces, each headed by a "hief +anager, were located in "alcutta, Aatna, Dew Delhi, Combay and +adras. +aHor
policy matters were handled by the head o@ce. )t the same time, much authority on loans and other matters was delegated
to the regional o@ces. ;he ban2Is early expansion had come about through internal growth and mergers. ;he ban2Is growth
was satisfactory until the late 1G&=s but it really bloomed between 1G?= and 1GJ=. During that period, the number of
branches tripled and net pro0ts, assets and foreign currency holdings more than doubled.
Questions6
Q1. Do you thin2 that the mar2eting concept failed at the Eastern Can2?
Q2. 8hould the introduction of the mar2eting concept in a serice industry be di%erent from that in product manufacturing?
Q!. $hat approach should +r +aHumdar adopt in his position? Ealuate his chances if he wants to reie the mar2eting
concept and ma2e it a success.
")8E 8;4DF / 2
7n terms of sheer si1e and reach, public sector ban2s still dominate 7ndiaIs ban2ing system. ;here are thirty three priate
ban2s and forty/three foreign ban2s operating in the country now, but the twenty/seen public sector ban2s still mop up the
bul2 of the ban2ing business, accounting for close to eighty/three per cent of the total deposits and eighty per cent of the
total adances.
Questions6
Q16 $hat are the important serice 'uality dimensions in the case of retail ban2ing?
Q26 How should a public/sector ban2 li2e 8C7, e%ectiely compete with the new priate/sector and foreign ban2s in the
present highly competitie retail mar2et?
CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM /
NIPM
SMU / SYMBIOSIS / XAVIER / NIRM /
PSBM / NSBM / ISM / IGNOU / IICT / ISBS
/ LPU / ISM&RC / LPU / NMIMS / ISBS /
MANIPAL GARUDA / HIMALAYA / IMT /
SMU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - DBM – DBA - PGDM
www.mbacases!"#a$swe%s.c&m
www.cases!"#s&'!(&$.($
www.cases!"#a$swe%s.($
www.)!es(&$a$swe%s.($
www.&$'($e*%&+ec%e*&%.c&m
a%a,($".ba$a-a%./ma('.c&m
ARA0IND
12213455667 - 12217898776
Mar+e%ing !& Ser7ie In(/#%rie#
PART $ A
Q1. $hat is serice? $hat is so distinctie about serices mar2eting that it re'uires special approach, set of concepts, and
body of 2nowledge? Explain the growing importance of serices today.
Q2. "lassify di%erent serices? How would you explain the usefulness of each of these classi0cations to managers? Explain
by referring to Health 8erice, )utomobile 3epair 8erice, Education 8erice, and 3etail Can2ing 8erice. Describe the
serices mar2eting mix.
Q!. $hat you understand by serice encounter. Discuss arious methods for managing encounters between customers?
$hat shapes consumer behaior?
Q#. How are customers: expectations formed? Explain the di%erence between desired serice and ade'uate serice with
reference to a serice experience you hae had recently while traelling in the 7ndian 3ailways. $hat is the process by which
customers ealuate the total serice o%ering?
Q&. a. 8erice location decisions.
b. 7ssues and role expectations of intermediaries in serices.
PART $ B
Q1. Discuss arious demand situations in serices. $hat are the problems associated with irregular demand? How can these
be managed?
Q2. Discuss the arious pricing strategies that may be employed for a new serice. Enumerate factors that determine pricing
decisions. $hat are the adantages and disadantages of cost based pricing?
Q!. 9 7s mar2eting, operations and human resources hae to be more closely lin2ed in serices than in manufacturing :
Discuss. How can a serice 0rm its people to attain sustainable serice excellence and productiity.
Q#. $hat are the distinctie obHecties of serices communications? $hich elements of serices communication mix would
you use for the following scenarios.
a. ) newly established (ym in your area.
b. )n established restaurant facing declining patronage because of new competitors.
Q&. a. ;echni'ues to manage the waiting line.
b. 8trategies used for ma2ing serice supply more responsie in serice industries.
PART $ C
Q1. $hy are serice employees critical to the success of any serice organi1ation? Explain arious strategies for deliering
serice 'uality through people. 7s empowerment always the best approach for e%ectie serice deliery?
Q2. 7n what speci0c ways does the distribution of serices di%er from the distribution of goods? Discuss the bene0ts and
challenges of franchising method of serice deliery.
Q!. $hy relationship mar2eting is more important in case of serices industries? $hat are some of the 2ey measures that
can be used by King0sher )irlines to create customer bonds and encourage long/term relationships with customers?
Q#. 9Quality is produced locally in the moments of truth of the buyer/seller interactions: Explain. $hat gaps can occur in
serice 'uality, and what steps can serice mar2eters ta2e to preent them?
Q&. $rite short notes on the following.
a. Aea2/load pricing.
b. 8hould serice mar2eters delight their customers?
c. How is technology changing the nature of serice?
CASE STUDY $ I
RELIANCE INBOCOMM
7n the 0rst/class compartment of a +umbai suburban train, a middle/aged (uHarati businessman screams into his 3eliance
phone. U 7 don:t want free serices. "harge me anything you li2e, but let me send messages.V
./e#%i!n# 6
1. Cased on your understanding of serices mar2eting concepts, identify the underlying reasons of the dismal failure of the
mobile telephony launching of 3eliance 7nfocomm.
2. How di%erently you would hae done it ?
CASE STUDY $ II
HEALTH TRAVELLERS
;here:s been a huge surge in medical trael globally in recent years. ;he Critish citi1ens are being forced to see2 medical
treatment in other countries by the sheer waiting lists caused by the Dational Health 8erice ,DH8.. Aatients from rich
countries in the +iddle East trael to the 48 when they need top notch medical care. 3esidents of poor deeloping nations
such as Digeria or Cangladesh trael to their more deeloped neighbours for medical treatment because there aren:t enough
good facilities aailable in their own countries. ;housands of Lapanese citi1ens see2ing medical treatment Ey abroad because
of the prohibitie costs of treatment in their home country. )mericans see2ing cosmetic surgery often Ey to 8outh )frica for
face tuc2s and breast augmentation because their insurance coerage doesn:t pay for those B and it is cheaper to get them
done in 8outh )frica than bac2 home.
1. 7dentify the healthcare segments that can be targeted by 7ndian healthcare companies. Fou should gie your reasons for
such selection.
2. 8uggest ways by which 7ndian health care companies can attract and retain health care customers from the target group.
C!"-e%i%i7e Anal*#i# & Mar+e%ing S%ra%eg*
A)3; / )
Q1. $hat is strategic mar2eting? $hat are its distinguishing characteristics? 8pecify the corporate inputs needed to formulate
mar2eting strategy.
Q2. +aHority of mar2eting strategists ac2nowledge the importance of competitie analysist but less e%orts are put into
detailed and formal analysis of competitors, $hy? Alease explain.
Q!. $hat are the factors on which AorterIs choice of strategy is based? Explain in detail the three generic strategies
identi0ed by Aorter.
Q#. How to assess the competitorsI strengths and wea2nesses? 7s this information necessary and for what purpose?
Q&. I;o prepare an e%ectie mar2eting strategy, a company must study its competitors as well as its actual and potential
customer.I Discuss.
A)3; / C
Q1. I) 0rm needs a competitie intelligence system to 2eep trac2 of arious facets of its rialIs businessesI. Discuss
Q2. $hat is bench/mar2ing? Explain with the help of examples how bench/mar2ing can help improing competitie
performance.
Q!. Describe C"(Is strategic enironment matrix. $hat is sustainable competitie adantage? $hat are the eight most
signi0cant potential competitie adantages a 0rm can hae according to Daidson?
Q#. $hat is Ithe boiled frog syndromeI? $hat is AE8; analysis? $hat are the strategic implications of di%erent types of
enironmental conditions, de0ned in terms of dynamism and complexity?
Q&. ,a. Distinguish between a customer/centered company and mar2et/centered company.
Q&. ,b. $hat do you understand by Icompetitor myopiaI? Explain with an example.
A)3; / "
Q1. $hat is a strategic group? 7s competition less intense within a strategic group and there is no rialry among groups?
$hile identifying strategic groups within industry, what dimensions company needs to loo2 at? Discuss.
Q2. (ies the increasing power of retailers in consumer goods mar2eting, how has this a%ected producers brand strategy?
Q!. Discuss brieEy the strategies used by mar2et leaders, challengers, followers and nichers in the personal computer
mar2et.
Q#. $hy is niching pro0table? Discuss the characteristics of an idle niche. $hy most of the 0rms entering a mar2et choose a
niching strategy?
Q&. Do you iew *ision and +ission as distinct guidelines for strategic planning? 7f so, discuss the subtle di%erences with
examples.
A)3; / D
Q1. Describe )nso%Is growth ector matrix. $hat are its strategic implications? $hat are the leels of ris2 associated with
each of the strategic alternaties identi0ed in the matrix?
Q2. O) challenger rarely improe its mar2et share by relying on only one strategy. 7ts success depends on combining seeral
principles to improe its position oer timeO. Discuss. $hat are the attac2 strategies aailable to mar2et challenger.
Q!. How can the mar2et leader protect its position? Discus arious defence strategies which he can choose in di%erent
circumstances.
Q#. +aruti 4dyog being a mar2et leader in automobiles has to defend its position in the mar2et. 7dentify the approaches
being used to the defence of its position. How successful does the strategy appears to be?
Q&. O) business organisation cannot remain in business with out being socially releant and responsible, and thus ma2ing
inestments in these areas is essential for its own existence if there is no element of social serice in it?O Alease discuss and
comment upon aboe mentioned statement? $hat is Isocietal mar2etingI?
8H<3; )D8$E3 Q4E8;7<D8
1. $hat do you understand by the term strategy?
2. De0ne strategic mar2eting?
!. Explain what is meant by Aroduct -eadership.
#. 7dentify di%erent sources of competition.
&. $hat do you understand by the term industry?
?. Explain the meaning of enironmental scanning.
>. $hat is meant by Calanced Aortfolio?
J. $hat are the dimensions of mar2et analysis?
G. $hat is "oncentrated +ar2eting?
1=. De0ne what is an 8C4?
11. $hat is a ;urnaround 8trategy?
12. $hat do you understand by "ompetitor/centered "ompany?
1!. $hat is 3eengineering?
1#. $hat is counter <%ensie Defence 8trategy?
1&. $hat is 5lan2 )ttac2 8trategy?
1?. $hat are the characteristics of a +ar2et -eader?
1>. $hy and when (uerrilla )ttac2?
1J. $hat is <%ensie +ar2eting?
1G. $hat is meant by Aroductiity through people?
2=. $hat is meant by mar2et drien company?
")8E 8;4DF/1
37;X / ")3-;<D / ;HE CE8; 7D 8E3*7"E Q4)-7;F
$ hen introducing himself to new employees, the president of the 3it1/"arlton Hotel "ompany says O+y name is Horst
8chul1e. 7Im the president, 7Im a ery important person around hereO. )fter a few seconds he continues, OCut so are you. 7n
fact, you are more important to customers than 7 am. 7f you donIt show up, we are in trouble. 7f 7 donIt show up, hardly anyone
would notice.O
Questions
1. $hy is it important for 3it1/"arlton to insist that employees not thin2 of themseles as serants, but rather as ladies and
gentlemen?
2. 7n what ways does 3it1/"arlton engage in relationship mar2eting?
!. 7s 'uality at 3it1/"arlton cost/e%ectie? Een if it costs [2,=== an incident? #. 8hould 3it1/"arlton attempt to moe towards
+r. 8chul1eIs latest goals? $hy or why not?
")8E 8;4DF/2
8DE)KE3 $)38
8nea2ers hae become a national obsession. Eeryone seems to hae them and eeryone li2es them / from the sports
enthusiast and the health conscious to the Hunior executie, the fashion conscious, and the actie home/ma2er. 7ndeed,
according to one analyst, one/third of all shoes sold in the 4nited 8tates today are snea2ers.
Questions
1. Explain how 3eebo2 has been both a mar2et leader and a mar2et challenger.
2. Explain why Di2e should properly be classi0ed as a mar2et/centered company.
!. Discuss mar2et/expansion strategies that Di2e either has used or could use to enhance its mar2et position.
R/ral Mar+e%ing
Q1. De0ne rural mar2eting.
Q2. Describe the occupation pattern in rural areas and sources of income generation.
Q!. $hat does the expenditure pattern in rural areas, as per D88 8urey, indicate? (ie illustrations.
Q#. How does the demand pattern in rural areas di%er from that of urban areas?
Q&. $hat is rural mar2et index? $hat are the important factors inEuencing rural mar2et index?
PART A B
Q1. (ie examples of commodities Eowing from rural areas to urban areas and ice ersa.
Q2. "omment on the location of rural population and its impact on rural mar2eting.
Q!. "omment on the land distribution and land utili1ation in rural areas and its impact on rural mar2eting.
Q#. $hat is hierarchy of mar2ets? $hat is its importance in rural mar2eting?
Q&. CrieEy describe the problems in rural mar2eting.
PARTA C
Q1. $hat is rural mar2et index?
Q2. +ention 0e important factors haing inEuence on rural mar2et index.
Q!. $hat is 8$<; analysis?
Q#. +ention three consumable inputs in agriculture.
Q&. $hy are small unit pac2s important in rural mar2et? (ie examples.
CASE STUDY A0
SHRI SUBRAMANIAM BUYS A MOPED@ TVS 23
A)#%ra%@ ;his case is prepared with a iew to understanding the ICuying Decision ArocessI in rural areas, especially for a
consumer durable. 4nder the guidance of Arof. ;.A. (opalaswamy, two groups of four students each interiewed thirty rural
consumers who owned mopeds in )ndhra Aradesh and ;amil Dadu. ;he interiews were entirely tape recorded. ;he tape
recorded ersion was transcribed. Cy analysing the transcribed material, the group arried at the essential 'uestions to be
as2ed in order to understand the buying decision process in rural areas. ;hese 'uestions related to aspects li2e how the need
was felt, the process of search for solutions and alternaties, choice of solution, its acceptability among the family members,
process of brand selection and the li2e. ;he identi0ed 'uestions did not preclude any further 'uestions to be as2ed depending
on the situation. )rmed with this instrument, an interiew was conducted with one moped owner in a ery detailed way. ;his
was again tape recorded, transcribed and translated into English. ;he interiew turned out to be ery exhaustie. ;he
translated ersion was prepared into a case. Cy analy1ing the case, it was possible to arrie at the buying decision process in
rural areas for any consumer durable.
.0@ I# S'ri S/)ra"ania" a %*-ial &ar"erG
.;@ H'a% 8ere %'e i"-!r%an% &a%!r# 8'i' "!%i7a%e( 'i" %! g! in &!r a "!-e(G
.1@ H'a% i# %'e general -r!4le !& a r/ral "!-e( !8nerG
.<@ H'a% i# %'e )/*ing (ei#i!n -r!e## in r/ral area#G
CASE STUDY A ;
INDRADHANUSH PAINTS LIMITED0
ABSTRACT@ ) leading paint company ,name not mentioned. was facing the problem of reducing mar2et share, for their
leading brand of distemper, in rural areas. $ith the guidance of Arof. ;.A. (opalaswamy, two students too2 up the
inestigation with the full cooperation of the company. ;hey collected lots of internal data with regard to the mar2eting
aspects li2e the number of dealers, margin gien to dealers, supply aspects, colour of distemper, 'uantities sold and data
about the competitors. 7n addition, they lay their hands on two sureys conducted by the company. ;he two students isited
some illages and tal2ed to the residents with a iew to understanding the usage of paints and distempers, occasions of use,
their place of purchase and the li2e. ;he company did 0nd an answer to their problem. ;he case tested the understanding of
the rural peoplesI habits, tastes and preferences. ;his should lead the student to arrie at a solution for the problem.
THE CASE
7ndradhanush Aaints -imited ,7A-. has been operating traditionally in the rural mar2et for a number of years. +r. 3. (upta was
in charge of rural mar2et operations. ;he sales force wor2ing with +r.3.(upta reported that the sales had declined during the
past nine months in comparison to the corresponding period during the preious year. )s a result of this, the rural mar2et
share of the company had dipped from #& per cent to #! per cent this year. Hence, +r.3.(upta was a ery worried man and
he rightly felt that the situation is serious enough warranting a reiew of their rural mar2et operations.
./e#%i!n#@
.0E $hat seems to be the main factorMs determining the choice of paints and distempers in the rural mar2et?
.;E How can the company ensure that their product grabs the lionIs share of the rural mar2et and also maintain its
position?
.1E 8uggest positie changes in 7A-Is mar2eting strategy.
R/ral Mar+e%ing
PART $ A
Q1. U3ural 7ndia is undergoing a massie transformation due to interest shown in the rural mar2ets by the public and priate
sector and een multinationalsV (ien this, elaborate on some of the initiaties underta2en in the rural sector.
Q2. De0ne 3ural +ar2eting. Elaborate on U3ural mar2eting is a two/way process.V 8upport your answer with illustration.
Q!. ;he uni'ue characteristics of the rural mar2et enironment are6
a. Arealence of superstitions and taboos
b. <ccupational pattern related to agriculture
c. Demand for cheaper and long/lasting products
d. 3eiew the impact of each of these characteristics.
Q#. 7nfrastructural facilities in the rural areas hae undergone a maHor transformation oer the years. Highlight some of the
2ey deelopments.
Q&. $hile rural mar2et o%ers a ast untapped potential, it also poses seeral problems and constraints in terms of reaching
out to this mar2et. Highlight these 2ey problems.
PART $ B
Q1. Elucidate the challenges faced in the mar2eting of fertili1ers and agro/chemicals
Q2. $hat are the arious factors that must be borne in mind while redesigning or re/modeling a product to suit the rural
conditions?
Q!. ;he latest trends in rural mar2eting are concepts such as "ontract farming and )gricultural Export Xones. Discuss.
Q#. 7nnoatie promotions are a 2ey factor for the tremendous growth of the rural mar2et. Lustify.
Q&. Elucidate how the formation of arious types of co/operatie societies has come to bene0t the rural producers.
PART $ C
Q1. Discuss the arious rural credit institutions aailable in the country and their obHectie and functions
Q2. Elucidate the three 2inds of credit aailable to the rural dwellers from the credit institutions.
Q!. How are cooperaties formed? How do cooperaties help in promoting rural mar2ets?
Q#. Discuss some innoatie product strategies implemented by mar2eters 2eeping the rural consumer:s need at the helm.
Q&. Discuss few strategies used by mar2eters for 2eeping the prices low so as to match the rural purchasing power
CASE STUDY $ I
R/ral 'annel in )r!a(a#%ing
)ll 7ndia 3adio R Doordarshan are two classic examples of institutions whose 9mission statement: has certainly not been met
with. 9CahuHana Hitya CahuHana 8u2hya: ,the good R happiness of the maHority. and 98atyam 8hiam 8undram: ,truth that is
permanent R beautiful.are among the best mission statements of any broadcasting organisations the world oer. Cut sadly,
these statements hae been totally ignored by policy ma2ers R media planners in )ll 7ndia 3adio R Doordarshan. 7f the good
R happiness of the maHority is the aim, where are the maHority people residing in 7ndia? 7f ?#Q of 7ndia:s population lies in
the countryside spread oer more than ?.1& la2h illages, far away from the urban inEuence, it needs to be examined
whether )ll 7ndia 3adio is sensitised to the information, entertainment R educational needs of this maHority ,bahuHans.. )lso,
the real truth about 3ural 7ndia is that eery third person there lies below the poerty line. Fear round employment, easy
access to safe drin2ing water, sanitary toilets R electricity are still distant dreams. 8o, is Doordarshan portraying these truths,
though they are not 9beautiful:, to promote introspection R public debate.
./e#%i!n#
1. Do you agree with the iew that there is a need for a rural channel in broadcasting? $hy or why not?
2. How far do you appreciate the stand of )73 and its present programming policy?
!. $hat 2ind of programmes do you suggest for the rural audience?
CASE STUDY $ II
T'e Mirage in R/ral Mar+e%#
$ith urban mar2ets fast heading towards saturation, consumer durable maHors are heading towards the rural mar2ets,
currently showing a mar2ed increase in prosperity.
. ./e#%i!n#
1. $hat conclusions would you ma2e about the rural consumer, after analysing the 0ndings of this study?
2. <n the basis of this study, what recommendations would you gie to the mar2eters of ;* and other consumer durables?
E,-!r% Planning & Pr!e(/re
A)3; / )
Q1. $hat is the importance of 7nternational ;rade and how it helps in controlling the Calance of Aayment.
Q2. $hat are the maHor steps which are announced by 7ndia to accelerate export growth rate of the country?
Discuss in reference to ET/7+ Aolicy ,2==#/2==G..
Q!. (oernment of 7ndia has build Mdeelopment policy and serice institution to help exporter. Explain in detail role of
+inistry of "ommerce and other institution.
Q#. $hat preparation, an exporter must ma2e to enter a foreign mar2et? Discuss adantages and disadantages in entering
direct or indirect foreign mar2et.
Q&. $hat is the role of Export Aromotion "ouncils? Dame few important oneIs and Explain two in details.
A)3; / C
Q1. $hat is the role of export documents? $hat is the purpose of Cell of -ading? Explain di%erent types of Cill of -adings.
Q2. $hat is the criteria to select a 5oreign +ar2et .$hat are the thrust areaIs decided by (oernment of 7ndia for 7mproing
Export?
Q! $hat is the export contract? (ie the steps of agreement and important issues to be incorporated in it.
Q#. $hy do we need marine insurance coer for export shipment? Describe the principles of goerning the contract of
insurance
Q&. Explain the role of forwarding and clearing agents bringing out their importance in the operation of export and import
business.
A)3; / "
Q1. How are 7ndiaIs exports 0nanced? How far the Export "redit (uarantee "orporation helps the exporters in obtaining
0nance?
Q2. $hy do we re'uire pre/shipment inspection of export goods? Explain the procedure for the pre/shipment inspection
followed by Export 7nspection )gency under the consignment wise system of inspection.
Q!. $hat is the role of documentation in export trade? $hat are the maHor documents used in exports?
Discuss by citing some releant examples in support of your answer.
Q#. Explain the arious stages inoled in the processing of an export order. $hat documents must accompany an export
shipment?
Q&. Explain the purpose of ;ari% and non/;ari% Carriers. Explain the duties of the seller and the buyers under
5<C, "75 contract.
")8E 8;4DF/1
+s. Dirupama and +s 8unita are ery good friends. )fter completing their graduation in literature from a reputed college in
Delhi 4niersity, they got a change in modelling. ;his aroused their interest in the fashion industry. ;hey decided to Hoin
fashion institute to ac'uire pro0ciency in the 0eld of designing of the ready made garments and completed two year course in
designing. ;hey hae been wor2ing in the fashion industry for the last ! years. 3ecently, they had been to 48) in connection
with a fashion show organi1ed by one of their clients. ;hey found that there is a lot of potential for the export of ready made
garments to 48) and other $est European countries from 7ndia. ;hey are now motiated to start their own export business in
the 0eld of ready made garments particularly womenIs designer wear. ;hey are willing to inest 3s. & la2hs each and hae
strong 0nancial support to inest more money as well. )s far as product is concerned, they hae su@cient 2nowledge of
fabrics, designs accessories, dyeing, printing and fabrication process. +s. 8unita has also completed her +C) in 7nternational
mar2eting from a reputed institute in Delhi. ;hey hae decided to establish their export business but do not 2now about the
formalities inoled in the establishment of their export business. ;hey hae approached you as a consultant in foreign trade
for guidance. Fou are re'uired to prepare a detailed report for their guidance so that they can establish their export business.
")8E 8;4DF/2
TFX At. -td. Has been engaged in the business of plastic toys for the last & years in Dew Delhi. +r. T, the +anaging Director
of the company had conducted a study to understand the export potential of his range of toys. )fter a detailed study of the
mar2et reports on toys, he came to the conclusion that there was a lot potential for the export of toys to the countries in the
+iddle East and $est European "ountries. He has his own manufacturing unit at <2hla in Dew Delhi and commands 2! per
cent share of the mar2et for toys in 7ndia. ;he alue of production, sales and earnings before interest and taxes ,EC7;. for the
last & years are as follows6
Fear
Aroduction
,3s.
7n -a2hs.
8ales ,3s. 7n
-a2hs.
EC7; ,3s. 7n
la2hs.
1GG
&
&= ?= &
1GG
?
G& 1=# G
1GG
>
1!& 1?2 1&
1GG
J
1J= 21? 2=
1GG 2!= 2>? !&
G
He now plans to diersify into exports but does not 2now how to begin. He has engaged you as his export trade consultant
and desires to 2now the initial formalities to start the export business and how to plan for mar2eting of the toys. Fou are
re'uired to prepare a detailed note adising him the initial steps that he should ta2e to diersify into the area of exports and
complete Export +ar2eting Alan for execution.
E,-!r% Planning & Pr!e(/re
PART $ A
Q1. De0ne +eaning of Exports. <utline arious types of Exports
Q2. Explain the procedure of setting up an export business 0rm
Q!. $hy are Export 8ales "ontracts important in export transactions?
Q#. $hat are the standard clauses of an export order?
Q&. $hat are the stages of processing an export order? "an goods be exported by post and "ourier if yes outline the steps
PART $ B
Q1 )n export agent is a person actie in the export mar2et, what is the rational of appointing an export agent and what
points are to be 2ept in mind for appointing an agent
Q2 $hat are the Arincipal 7ssues of export credit
Q! $hat is the importance of export 0nancing .Explain the relationship between trade 0nance and trade deelopment
strategy
Q# Explain pre shipment 0nance .$hat is pac2ing credit
Q& $hat are the factors a%ecting exchange rate
PART $ C
Q1. How can ris2 of Euctuations be coered by commercial ban2s describe features of forward coer
Q2. <utline arious types of Quality management system standards used in exports
Q!. Does -abeling play a role in export pac2aging
Q#. $hat is the need for export documentation? Explain types of commercial shipment documents
Q&. 7s the letter of credit issued by ban2 $hat are the arious types of -M"
CASE STUDY $ I
GAD PRESSURES IAPAN: CHINA ON EXCHANGE RATES
;he tensions had been building up for 'uite some time. )nd it was high time. LapanIs and "hinas trade surpluses with the 48
hae been s2yroc2eting with the former in the icinity of [>=/J= billion and the latter as much as [ 1&= billion.
.UESTIONS
1. How do Lapan and "hina manage their currency?
2. $hat are the unfair means used by both "hina and Lapan to stabilise their exchange rates for driing their export boats?
CASE STUDY $ I
C!/n%er&ei%ing
<nce a business has obtained intellectual property protection, it then faces the far more di@cult problem of enforcing those
property rights in the worldwide mar2et/place. ;he most signi0cant Aroblem is one of pirated or counterfeit products,
especially for popular products. Coth, goernments and indiidual businesses, hae interests in stopping piracy and some
grey mar2et practices .
. ./e#%i!n#
1 $hat are the reliefs aailable to a genuine producer of patented product
2 $as the 48 "<D(3E88 Husti0ed in imposing 8ection !!> of the tari% act
! Does a company haing 7ntellectual property protection is insured of no infringement world oer
CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM /
NIPM
SMU / SYMBIOSIS / XAVIER / NIRM /
PSBM / NSBM / ISM / IGNOU / IICT / ISBS
/ LPU / ISM&RC / LPU / NMIMS / ISBS /
MANIPAL GARUDA / HIMALAYA / IMT /
SMU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - DBM – DBA - PGDM
www.mbacases!"#a$swe%s.c&m
www.cases!"#s&'!(&$.($
www.cases!"#a$swe%s.($
www.)!es(&$a$swe%s.($
www.&$'($e*%&+ec%e*&%.c&m
a%a,($".ba$a-a%./ma('.c&m
ARA0IND
12213455667 - 12217898776
Managing H/"an Re#!/re in Gl!)al En7ir!n"en%
A)3; / )
Q1. $hat are the maHor challenges in international H3+? $hat do you thin2 are the causes of the complexities that exist in
7H3+?
Q2. How is decentrali1ed management within an +D" adantageous?
Q!. $hat are the roles played by an expatriate? How does an expatriate act as a bridge between the home and foreign
location operations?
Q#. Discuss the methods used to select expatriates.
Q&. $hat are the country/leel di%erences that need to be 2ept in mind while training expatriates?
A)3; / C
Q1. ;here are signi0cant di%erences in the way each country tends to compensate its wor2ers for the time and commitment
that they bring to wor2. Discuss with reference to expatriates.
Q2. $hat are the phases in the process of repatriation? Discuss the most crucial phase.
Q!. $hy is it important for 7H3+ professionals to focus on retaining talent? Discuss the important factors related to the
selection, retention and deelopment of host country national ,H"D. managers.
Q#. Discuss the emerging trends in industrial relations from the organi1ationIs point of iew.
Q&. How should an expatriateIs performance be appraised?
A)3; / "
Q1. Discuss the sources of cross/cultural misinterpretation.
Q2. De0ne culture. Discuss the dimensions in which cultures di%er from one another.
Q!. I;ime is +oneyI. Discuss in the context of di%erent societies and their orientation to the past, present and future.
Q#. $hat is the role of talent management in planned business deelopment?
Q&. How can H3 practices be lin2ed to business strategies? Discuss in the context of the process of internationali1ation.
")8E 8;4DF / 1
)fter seeral more rounds of long discussions with -inda, they 0nally decided to moe bac2 to 8ingapore. ;he needs of his
wife, children and mother/in/law were the oer/riding factors in his decision. ;he following months were spent pac2ing and
shipping their things and bidding farewells. <ther than that, they did not hae much time to thin2 about their return to
8ingapore until the day of the departure. 7n fact, it did not cross their mind that it was something that they had to be mentally
prepared for. )fter all, 8ingapore is home, they thought.
Questions6
1. Does it ma2e sense to gie up an attractie international career and a good life in Europe for a return to 8ingapore at a
lower ran2 position?
2. $hat can be done by international H3 mangers to handle such situations?
!. $hat recent deelopments are happening in deeloping countries to bring their nationals bac2 to their home countries?
")8E 8;4DF / 2
-ocal "olor
O$e are not an )merican company. $e are a ;hai company.O ;his is what " $illiam "arey, "hairman and "E< of ;own and
"ountry "orporation, the largest 48 Hewelry manufacturer and whole seller, said about his ;hailand subsidiary Essex
7nternational. "arey has built a successful business on the basis of respect for local customs and cultural tradition. "arey
proclaims, O7 donIt beliee in )mericani1ing them. Fou hae to go to a place and understand its strengths and massage them.O
He goes on to say that people OdonIt want outside inEuences coming in that distort their alues and wor2 ethics. 7f you ta2e a
coo2ie/cutter approach and stay open on a Cuddhist holiday, wor2ers will be resentful and feel you are disrespectful of their
culture. ;hey donIt care if you are closed on the 5ourth of Luly, but they do care if you Ire closed on the QueenIs birthday in
)pril.O "areyIs iews are shared by the maHority of "E<s, who feel that adapting to the local culture is the biggest problem in
globali1ation.
Questions6
1. $hat was "areyIs strategy for building a successful operation in ;hailand?
2. $hy do maHority of "E<s feel that adapting to the local culture is the biggest problem in globali1ation?
!. $hy did "arey, an )merican, not carry on his business in 48) where there would be no hassles regarding cultural
sensitiity? $hat are the other causes of the growth of international business?
#. $hat are the arious ways in which you can create a wor2force if trained people are not readily aailable?
Managing H/"an Re#!/re in Gl!)al En7ir!n"en%
PART $ A
Q1. $hy do H3+ personnel need to be more inoled with the personal lies of the employees?
Q2. Explain hierarchical approach in building +D"s.
Q!. <utline the reasons for using international assignments.
Q#. Discuss the selection methods followed in ac'uiring talent for international operations.
Q&. -ist out the purpose of diersity training.
PART $ B
Q1. Discuss hardship allowances.
Q2. How does mentoring helps in repatriation?
Q!. $hat are the challenges, the H3 professionals encounter in retaining sta% both in the parent country as well as in the
host country?
Q#. +ention two strategies used by trade unions to be e%ectie.
Q&. $hat are the trends in international diision of labour?
PART $ C
Q1. How can the home o@ce perception of performance be problematic?
Q2. $hat are the criteria for ealuating the performance of top management personnel?
Q!. $hat are the sources of cross cultural misinterpretation?
Q#. (ie the dimensions that are used by Hofstede in di%erentiating cultures.
Q&. +ention the ways in which e/enablement of H3 processes are adantageous.
CASE STUDY $ I
Lapanese managers appear to be more concerned with the long term implications of their decisions and actions and more
willing to ma2e current sacri0ces for future bene0ts.
;hey are more li2ely to encourage subordinates to participate in decision ma2ing and ac2nowledge suggestions from them.
Aartly because of this participation, they are not li2ely to ma2e 'uic2, unilateral decisions. "ommunication between managers
and subordinates is more indirect and subtle than in the 48). +anagers try hard to aoid embarrassing co/wor2ers in priate
or in public. ;hey get to 2now their co/wor2ers well as indiiduals and show concern for their welfare outside the wor2place. 7n
the $est eerything is relatiely segmentedS in the East it is holistic. -ife and wor2 are not seen as two entirely separate
dimensions.
./e#%i!n@
1. 7f you are transferred to Lapan as a manager of a group of 1J Lapanese people what precautions will you ta2e in
communicating with them?
CASE STUDY A II
Does absence ma2e the heart grow fonder or is it a 'uestion of out of sight, out of mind? "ompanies say that international
experience is essential for future leaders because business is global now. Expatriates say that serice abroad has limited their
opportunities for promotion. 8o what is a career minded manager to do? 5or personnel managers , the 'uestion is how to
persuade people to accept foreign postings. 7n search of answers, a hundred or so attended a conference on managing
expatriates at the "enter for 7nternational Crie0ngs.
./e#%i!n#
1. $hat are the hardships of a foreign posing?
2. $hat 2ind of a person you should recruit for international assignments?
!. Fou can send your best people for international assignments only if you ensure that their career does not su%er. $hat steps
you:ll ta2e to ensure that?
#. $hat can happen if a multinational does not ta2e care of its expatriates?
Bran( Manage"en%
A)3; / )
Q1. I) brand is an external manifestation of what happens inside the organi1ation.I Discuss.
Q2. Discuss in detail the application of brand identity prism as postulated by K)A5E3E3 to any one 7ndian brand of your
choice.
Q!. $hat is the role of symbols, logos and slogans in the brand building exercise? $hat are the practices you will encourage
while designing a logo?
Q#. 7f media adertising no longer existed tomorrow, how would you build a brand with consumers?
Q&. -aunching a brand and launching a product are not the same. $hat steps would you ta2e to launch a new brand?
A)3; / C
Q1. $hat is the signi0cance of Imedia class decisionI and Imedia ehicle selectionI in adertising?
Q2. How important do you thin2 it is for adertisers to understand the psychology of consumers for e%ectie brand
management?
Q!. 7n what ways do ision/culture misalignment, image/culture gap and image/ision gap a%ect the building up of a
corporate brand?
Q#. Describe the following in brief6
,i. Crand E'uity
,ii. Crand )wareness
,iii. Crand )ssociations
,i. Crand -oyalty
,. Crand Aersonality
Q&. E%ectie brand management re'uires proactie strategies designed to maintain brand e'uity in the face of di%erent
forces. Keeping this statement in the bac2ground discuss the Ibrand reinforcementI and brand reitali1ationI strategies.
A)3; / "
Q1. $hat does the brand manager use the Ayramidal +odel for?
Q2. $hat do you understand by brand extension and line extension? How do they bene0t a company?
Q!. $hat are the adantages and disadantages of the portfolio approach to brands?
Q#. Describe the methods by which a company can attain the obHectie of haing Iglobal brand presenceI.
Q&. $hat is the signi0cance of a Ibrand nameI? $hat care should be ta2en while creating or selecting a brand name?
")8E 8;4DF / 1
+cDonaldIs6 8ering 5ast 5ood around the $orld
3ay Kroc opened the 0rst +cDonaldIs restaurant in 1G&&. He o%ered a limited menu of high/'uality, moderately/priced food,
sered fast in spotless surroundings. +cDonaldIs IQ8"R* ,'uality, serice, cleanliness, and alue. was a hit. ;he chain
expanded into eery state in the 4nited 8tates of )merica. Cy 1GJ!, it had more than ?,=== restaurants in the 48, and by
1GG& it had more than 1J,=== restaurants in eighty/nine countries, located in six continents. 7n 1GG& alone, the company built
2,#== restaurants.
Questions6
Q1. $hat opportunities and threats did +cDonaldIs face? How did it handle them? $hat alternaties could it hae chosen?
Q2. Cefore +cDonaldIs entered the European mar2et, few people belieed that fast food could be successful in Europe. $hy
do you thin2 +cDonaldIs has succeeded? $hat strategies did it follow? How did these di%er from its strategies in )sia?
Q!. $hat is +cDonaldIs basic philosophy? How does it enforce this philosophy and adapt to di%erent enironments?
")8E 8;4DF / 2
) Dream (one )wry
7n the late 1GG=s, the global direct selling giant, )mway had to contend with increasing doubts regarding its surial in 7ndia.
;he "ompany that had become synonymous with networ2 mar2eting or multi/leel mar2eting ,+-+. the world oer, was
beset with problems. +edia reports were 'uic2 to point out )mwayIs failure to sell the basic concept of direct selling to the
7ndians.
Questions6
Q1. Enumerate the reasons for brand I)mwayI to be not so successful in 7ndia.
Q2. "ompare the adantages and disadantages of +-+ to the conentional system of mar2eting.
Bran( Manage"en%
PART $ A
Q1. $hat is the purpose of Cranding? $hy does it ta2e time for brands to be successful ?
Q2. Discuss the uni'ue characterstics of successful serice brands.
Q!. 4sing a diagram, illustrate the concept of Crand 7dentity Arism as propounded by Arof. Kapferer.
Q#. UCrand image is more important than the brand realtyV. "omment on this statement using some examples.
Q&. $hat is the purpose of a logo? Do the new logos of business houses such as ;ata, )irtel, CaHaH reEect contemporariness
for the respectie business houses.
PART $ B
Q1. 9Deelopment of adertising depends on speci0c obHectie at hand.: $hat can be the arious obHecties of adertising.
Q2. U"elebrity endoresement must be carefully handled. Coth under exposure and oer exposure of the celebrity can be
detrimantal to the interest of the brand. UExplain the statement citing some examples of celebrity endoresment.V
Q!. How can measurement, both pre testing and post testing improe adertising e%ectieness.
Q#. *arious factors can combine to create a strong brand? $hat are these factors?
Q&. How is brand personality di%erent from brand image? Cy giing some contemporary examples, bring out the di%erence
between the two concepts.
PART $ C
Q1. $hat are the conditions that compel the brand managers to wor2 at reitali1ation of the brand. <utline the arious brand
reitili1ation strategies.
Q2. 4nder what mar2et condition is upscaling successful? "onersaly, under what conditions brand managers consider down
scaling of the brand.
Q!. $hat is "o/branding? (ie examples of some companies which are using it successfully.
Q#. $hat is a priate label brand? $ith the emergence of +odel ;rade how are priate label giing tough competition to the
national brands.
Q&. (lobal Crand 8trategy is all about ta2ing a call between standari1ation and customi1ation. "omment on the statement
with the help of some examples of (lobal Crands.
CASE STUDY $ I
Vi7e+J# -!i#e( &!r Pan In(ia e,-an#i!n
;he year 1G>&, the space 2== s' feet, that:s how it all started what today is the largest consumer durable chain with 2>
stores in two states of ;amil Dadu and Karnata2a. *ie2 -imited is a professionally managed public -imited company carrying
two retail brands B ie2s, Lainson, adding to the formidable strength of 1=== employees. *ie2 -td is one of the most leading
and respected consumer electronics and home appliances retail chain in 7ndia..$ith oer 2.& la2h s' feet to manage *7*EK8
adds the punchline U;he unlimited storeV to it:s name.
./e#%i!n# @
1. "ritically examine the growth of *7*EK8 8tores and suggest improements if any.
2. How should owners inest in online branding so that *7*EK8 remains releant to the young generation, as the demographic
pro0le of maHor cities is becoming more youthful.
!. <utline the brand strategy that can successfully ma2e *7*EK8 a pan/7ndia consumer durable
retail chain.
CASE STUDY $ II
B!!" %i"e &!r '!#-i%ali%* in(/#%r*E
+s. 8unita 3aHan, the Crand +anager of H!%el Ra(i##i!n, +ahipalpur, DH/s, Delhi , has been gien a 2=Q growth target for
year 2=11/12 oer 2=1=/11. ;he hotel has an established name in the hospitality sector for it:s close proximity to the 7ndira
(andhi 7nternational )irport, Delhi and has a 2nac2 of 2eeping itself in news with a clutch of celebrities patroni1ing it regularly.
Questions
1. $hich emerging opportunities appears most attractie to target for Hotel:s growth in future?
2. Crand 3adission will be extensiely promoted through direct and online mar2eting 8uggest a suitable branding program so
that growth targets can be achieed.
!. "an you suggest any promotional schemes by which Hotel can attract new customers as well as more patronage by regular
customers.
Bran( Manage"en%
Par% A A
Question 16 Describe arious attributes of a brand with the help of an example.
Question 26 How does a brand add alue to a company? Explain with the help of some recent brand ac'uisition in the mar2et.
Question !6 $hat is brand image? How is it di%erent from brand identity?
Question #6 $hat are the arious symbols used in branding? $hat should be the elements of good symbol?
Question &6 $hat is a trademar2? How does it contribute to brand e'uity?
PART A B
Question 16 $hat are the essential prere'uisites for designing an e%ectie adertising message?
Question 26 "elebrity attention may attract greater attention, and therefore increase adertising e%ectieness. Discuss the
pros and cons of celebrity endorsements.
Question !6 Discuss the post testing techni'ues of measurement of adertising e%ectieness.
Question #6 $hat is brand e'uity? $hat are the maHor components of brand e'uity?
Question &6 Di%erentiate between reitali1ation and reinforcement of the brands, with the help of the releant examples from
your eeryday life.
PART A C
Question 16 $hat conditions should be present for successful reitali1ation of brands to ta2e place.
Question 26 4nder what conditions are brand extensions successful? Explain with examples.
Question !6 $hat is co branding? what type of companies can draw bene0t from co branding. )lso mention di%erent types of
co branding
Question #6 $hat is a brand portfolio? $hy should companies maintain a portfolio of brands?
Question &6 Discuss the threat posed by priate labels to manufacturer brands.
CASE STUDY $ I
5innish mobile company Do2ia "orp.Is last stronghold, 7ndia, is under threat from 8outh Korean rial 8amsung Electronics "o.
Do2ia held a 2?Q share of the 1>= million handsets shipped to 7ndia in 2=12, with 8amsung following closely behind with
22Q of the mar2et, data from 8ingapore/based mobile research 0rm "analys shows. ;he 8outh Korean company has already
leapfrogged Do2ia as the worldIs biggest mobile handset ma2er by unit shipments.
1. $hat adantage Do2ia has oer other brands in mar2et
2. $hat is the reason Do2ia is into problem
!. How would you rate brand e'uity of Do2ia? )re there any adantages Do2ia can exploit?
CASE STUDY A II
(hari Detergent Aoweder6 3oad ahead
H-- entered in the detergent segment in 7ndia in 1G&>, its brand 8urf remained the mar2et leader for a long time. Dirma
"hemicals was started in 1G?GS in 1GJ& Dirma became the leading detergent in 7ndia. DirmaIs primary focus was to create a
good, branded product at a%ordable prices. ;he product was priced far lower than the mar2et leader / 8urf. Dirma caught the
attention of the middle/class and lower middle class customers and had such great sales that it eicted H4-Is 8urf from the
Do. 1 position in 1GJ&. H-- then had a loo2 at the situation and found that there was a large mar2et segmentation in
detergent space and then came up with lower priced $heel ,green. and 3in ,blue. detergent powders targeted at di%erent
mar2et segments. ;his segmentation helped H-- regain part of its lost mar2et.
1. $hat are the 2ey elements of brand (hari ?
2. $hat future course would you suggest for (hari to sustain its brand ? $hat brand strategy would you suggest to the
company
EAB/#ine##
A)3; / )
Q1. How does e/business wor2? Discuss the adantages and disadantages of e/business.
Q2. ;he success of 7/$ay is based on mar2et strategies. Discuss.
Q!. $hat are the features that help assess a website?
Q#. Designing a website and deeloping a website are two di%erent actiities. Explain.
Q&. $rite a note on the technology infrastructure re'uired for the deelopment of a website.
A)3; / C
Q1. Explain how the business/to/business model of e/commerce wor2s. (ie examples.
Q2. Explain the signi0cance of a business model in e/business. How is its role di%erent from that of a business strategy?
Q!. How is data and message security ensured in e/business?
Q#. How does encryption wor2? Explain the need for authentication.
Q&. $hat are the bene0ts of an electronic payment system? Despite its adantages, why are people hesitant to use EA8?
A)3; / "
Q1. ;he successful harnessing of 7nternet mar2eting has gien rise to arious bene0ts and adantages.
Discuss.
Q2. How does 7nternet mar2eting help oercome the challenges posed by traditional mar2eting? (ie examples to support
your answer.
Q!. $hat are the maHor legal issues that arise while doing electronic business? How are they oercome?
Q#. Discuss the future of mobile commerce in 7ndia.
Q&. Has electronic supply chain management been successful? "omment on its future.
")8E 8;4DF / 1
+any health care companies are on the cutting edge of medicine, but they lag behind in the use of information technology
,7;. and the 7nternet. -oading old steel 0ling cabinets with medical and insurance records is typical of these health care
companies. ;hese massie documents are stored in huge rooms and shipped around the country by the truc2loads. ;oday,
many health care companies hae adopted a more healthy approach with the help of 7; and the 7nternet. 7n a 48[ 2 billion
proHect, Kaiser 7nc. is launching a massie technology initiatie. ;he obHectie is to moe all its operations to the 7nternet.
Kaiser 7nc. plans to deelop a digital medical record of all its G million members. ;he record will be lin2ed to the companyIs
!?1 hospitals and 1=,=== doctors, nurses, etc. ;he heart of the system will be an 7nternet site. 8eparate 7nternet sites will
allow doctors and health care administrators the ability to order a wide array of supplies and e'uipment. ;he Kaiser "E<, +r
Daid, beliees that the 7nternet Iwill be the central nerous system for tying all the elements needed to care for patients
betterI. ;he new 7nternet strategy also aims to improe the bottom line for Kaiser. 7n 1GGJ, Kaiser 7nc. made losses of around
48[ 2JJ million. 8ome blame the disappointing loss on underestimating the amount of care the company needed to gie to
patients. ;he new 7nternet system would also help to reduce costs. Kaiser 7nc. hopes that the ast 7nternet system will allow it
to compare a doctorIs bills that ary substantially. ;he idea is to 0ne/tune the standard treatment that would reduce cost.
Kaiser also hopes that the new system will cut paperwor2 and record/2eeping costs.
Questions
1. Explain KaiserIs moe to ta2e the help of 7; and the 7nternet. 7n your opinion, is it a positie moe? $hy or why not?
2. Do you thin2 KaiserIs 7nternet initiatie is aimed primarily at improing patient care or is it to reduce costs? (ie reasons to
support your answer.
!. 7n your opinion, what operations of Kaiser 7nc. should be moed to the 7nternet? Discuss the future scope of improement in
KaiserIs system.
")8E 8;4DF / 2
<nline 3etailing of Designer )pparel
"outure "andy was deeloped to 0ll a growing demand for the freshest designer apparel online, without sacri0cing the allure,
character and personal serice distinctie of odine bouti'ues.
;he company faced many challenges in proing its business model. 8elling designer apparel e'uates with the higher than
normal order alues compared to other apparel niches. ;rust had to be 'uic2ly established, and "outure "andy 2new the best
way to do so was with a consistent loo2 and feel coupled with the utmost in site 'uality. 7t also had to build a@nity to create
lifetime customers who would consistently engage with their brand and drie reenue. -astly, as a new entrant to the ertical,
there were many un2nown hurdles, and, therefore, "outure "andy had to operate in a ery dynamic enironment. 7t was
essential that they 'uic2ly and easily build upon or get o% from their e/commerce platform.
Questions
1. Discuss the challenges faced by "outure "andy in the online retailing of designer apparel. $hat measures were helpful to
remoe these problems?
2. $hat opportunities are o%ered by 7nternet/based technologies for the society in general, especially in matters related to
goernment control and their e@cient wor2ing?
!. Discuss the e/commerce model implemented by the "ompany on its site.
E!n!"i En7ir!n"en% in In(ia
A)3; / )
Q1. I) business does not function in a acuum. -i2e any other organic entity, it is in constant interaction with, and duly
impacted by, its enironment.I "omment.
Q2. $hat do you understand by e/commerce? $hat are its obHecties and how does it bene0t businesses?
Q!. CrieEy discuss the economic obHecties of planning in 7ndia.
Q#. $hat is globali1ation? $hat are its obHecties and what measures hae been ta2en to attain these obHecties?
Q&. Describe the features of the Dew 7ndustrial Aolicy of 1GG1.
A)3; / C
Q1. $rite a note on the +3;A )ct of 1G?G.
Q2. Explain the rationale behind the emergence of the public sector in 7ndia.
Q!. ICusiness is not an end in itself. 7t is only a means to an end.I Explain the social responsibilities of business in light of this
statement.
Q#. Describe the methods of technology transfer.
Q&. $hat are the tools of 0scal policy? How do they a%ect business decisions?
A)3; / "
Q1. $rite a note on 7+5.
Q2. Describe the main constituents of the 7ndian capital mar2et.
Q!. $hat do you understand by the term Imonetary policyI? Examine the obHecties of monetary policies in 7ndia.
Q#. CrieEy analyse 7ndiaIs trade policy
Q&. Discuss the concept of balance of payments
")8E 8;4DF / 1
Calsara Hygiene Aroducts, which had some fairly successful household hygiene products introduced in 1G>J a toothpaste,
Aromise, with cloe oil ,which has been traditionally regarded in 7ndia as e%ectie deterrent to tooth decay and toothache. as
a uni'ue selling proposition. Cy1GJ?, Aromise captured a mar2et share of 1? per cent and became the second largest selling
toothpaste brand in 7ndia. ;here was, howeer, an erosion of its mar2et share later because of competition from
multinationals. Hindustan -eerIs "lose/4p gel appealed to the consumers, particularly to the teens and young, and toppled
Aromise from the second position. 8upported by the Export 7mport Can2 of 7ndiaIs Export +ar2eting 5inance ,E+5. programme
and deelopment assistance, Calsara entered the +alaysian mar2et with +iswa2..;he emphasis on cloe oil eo2ed a good
response in +alaysia as well. +iswa2Is promotion focused on the fact that the miswa2 plant had been used for centuries by
+uslims as a tooth/cleaning twig and was mentioned in the Koran. Quoting from 5ai1al/E/+iswa2, it was pointed out that the
Arophet +ohammed used Imiswa2 before sleeping at night and after awa2eningI. ;he religious appeal in the promotion was
reinforced by the 0ndings of scientists of antibacterial properties of cloe and its ability to preent tooth decay and gums.
+ar2et intelligence reealed that there was a growing preference for nature based products in adanced countries. Calsara
tied up with )uromere 7mports ,))77., -os )ngeles, which was established by 48 followers of )urobindo, an 7ndian philosopher
saint. Eight months of intensie 3RD enabled Calsara to deelop a toothpaste containing 2# herbal ingredients that would
satisfy the re'uired parameters. )uromere was oted as the Dumber 1 toothpaste in Dorth Eastern 48) in a 48 Health
maga1ine surey in 1GG1.
;he product line was extended with the introduction of seeral ariants of )uromere. ) saccharine free toothpaste was also
introduced. 7t was found that mint and menthol were taboo for users of homeopathic medicines. 8o a product free of mint was
deeloped. )uromere 5resh +int for the young and )uromere "ina +int containing a combination of cinnamon and
peppermint were also introduced. $hen the company reali1ed that )uromere was not doing well in (ermany because of the
forming agent used in the product, it introduced a chemical free ariant of the product.
Questions6
Q1. Explain the economic enironmental factors that Calsara used to its adantage?
Q2. $hat were the main strengths that enabled ))77 to mar2et ayuredic toothpaste in the 48?
")8E 8;4DF /2
<pportunity
;he 7ndian economy is on a bull run and has recently achieed a landmar2 (ross Domestic Aroduct ,(DA. of 48[ 1 trillion.
)fter witnessing a lull in the initial years of the current decade, 7ndia staged a comebac2. <er the last 0e years, 7ndiaIs (DA
more than doubled to 48[ 1 trillion, at a "ompound )nnual (rowth 3ate ,")(3. of 1? per cent. ) higher (DA growth rate
combined with a lower population growth rate has led to an accelerated growth in per capita (DA. ;he economy today is
strong and ibrant owing to the liberali1ation of goernment policies, an increase in foreign direct inestment, increased
global competitieness, inestment in infrastructure and growth in domestic as well as international demand for 7ndian goods
and serices. 7ndia ran2s fourth in terms of Aurchasing Aower Aarity, after the 48), "hina and Lapan. 7ndia is home to the
youngest population in the world where half its citi1ens are under the age of 2&. ;his growing wor2ing population in 7ndia is
proiding the O0re/ powerO to the growth of our economy.
;he Dext ;rillion Dollar ,D;D. era6 2==> to 2=12
)ccording to +otilal <swalIs 12th $ealth "reation 8tudy, released in December 2==>, in the next 0e years 7ndiaIs (DA will
hit 48[ 2 trillion ,assuming the current rate 3eM48[ parity.. ;he growth rate in the D;D era will almost be same as that of the
last 0e years. Howeer, gien the high base, the (DA added in the next 0e years will be more than that added in the last !=
years, and twice that of the last 0e years. ;he report tal2s the three types exponentialities in the D;D era6
1. ;he +acroeconomic Exponentialities
e "onsumption, goernment expenditure, priate capex and the external sector
2. Exponential (rowth in 2ey industries
e Engineering and construction, 0nancial serices, wireless telecom, cars, cement and steel.
!. Exponentiality in "orporate Aro0ts
$ith all the capex plans, 7ndia is ta2ing the much/needed 0rm step forward to sustain its (DA growth rate. 3ising priate
sector participation in the 7ndian economy and easy access to capital ,both domestic and foreign. are the two 2ey driers of
exponentiality in 7ndiaIs corporate sector sales and pro0ts. ;he report expects corporate pro0ts as a per cent of (DA to rise
from & per cent in 2==> to >.J per cent in the D;D era.
Questions6
Q1. De0ne (DA and per capita (DA. How are they measured?
Q2. I) higher (DA growth rate combined with a lower population growth rate has led to an accelerated growth in per capita
(DA.I )nalyse the statement in iew of the growth rate achieed by the 7ndian economy since 1GG#.
Q!. Explain the IexponentialitiesI in the D;D, as stated by the +otilal <swalIs 12th $ealth "reation 8tudy. Do you beliee
there are certain macroeconomic issues to be resoled to achiee a high growth rate? $hy?
Re%ail Manage"en%
A)3; / )
Q1. "ompare and analy1e the retailing scenario in 7ndia and across the globe.
Q2. 8uppose you are a retailer of garments and hae set up a new store in Delhi. How would you deelop your retail strategy?
Describe your planning process step by step.
Q!. )ssume that you are opening a new grocery store. $hat tas2s would you perform to ensure smooth Eow of the retail
storeIs operations?
Q#. )s a retail store manager, what duties and responsibilities, according to you, would your Hob entail?
Q&. Explain the concept of retailer relationships and outline the essential factors that must be considered before
implementing relationship retailing.
A)3; / C
Q1. )naly1e the performance of your neighborhood 2irana store. 8uggest some sales promotion strategies by which it can
refurbish its image and increase sales.
Q2. I7t is a retailerIs ability and e@ciency that determines how e%ectiely the 0nances of a retail store are managed.I 7n light
of this statement, discuss the 0nancial strategy that a retailer should adopt in order to reap pro0ts.
Q!. +anaging a retail store is a complex actiity. Discuss.
Q#. "omment on the arious career opportunities that are aailable in retailing. $hich of these appeals to you and why?
Q&. CrieEy analy1e the future prospects of retail in 7ndia.
A)3; / "
Q1. Di%erentiate between hypermar2ets and traditional 2irana stores. $hat modus operandi would you suggest to the latter
to compete with new forms of retailing li2e hyperMsupermar2ets?
Q2. Explain the broad segmentation of the 7ndian retail industry.
Q!. Fou wish to set up a proision store. 8tate where you will locate it after considering the merits and demerits of setting it
up in rural, urban and suburban areas.
Q#. IDeising an e@cient system of counting and maintaining a stoc2 of inentory items has long been an arduous tas2 for
many retail managers.I Discuss some methods of inentory control in light of this statement.
Q&. Fou are the owner of a retail store. $hat recommendations would you ma2e to your employees to ensure good customer
serice?
")8E 8;4DF /1
+ar2eting to Kids / ;he Dew -egislation1
;he new regulations will ma2e it illegal for fast food outlets to encourage consumption of their foods with gieaway toys.
Aromoting IHun2 foodI with the use of cartoon characters will also be discouraged. +ar2eting of sweets aimed at children will
be curtailed and een some soft drin2s will hae to re/thin2 their mar2eting strategies. ;he Health Department published its
second draft of the proposed regulations in Luly 2==>. ;he draft is aimed at ensuring honest and responsible labelling and
mar2eting as part of an attempt to promote good health and preent obesity.
Questions6
Q1. $hy will the mar2eting of sweets aimed at children be curtailed? $hy will soft drin2s companies hae to rethin2 their
mar2eting strategies?
Q2. $hat are the pros and cons of consuming Hun2 food? )s a retailer, would you want Hun2 food in your store? $hy and why
not?
Q!. Describe the three adantages of the new legislation that will hae an impact on customersI health and well/being.
Q#. I7t appears that mar2eters hae adopted a pro/actie approach and are already exploring and implementing changes to
2eep in line with proposed new regulations that will alter the way that certain foods are mar2eted to young children.I Explain.
")8E 8;4DF / 2
)utomobile and Diche +ar2eting
$th the worldIs leading manufacturer, ;oyota, recogni1ing the power of niche within the automotie sector, the power of this
form of mar2eting is entrenched. 5or the launch of the new )uris, ;oyotaIs money/spinning, "/segment hatch, instead of
adopting the regular paths of mainstream maga1ines, prime time teleision and snappy shopping mall cafes, ;oyota hit their
target mar2et directly with the use of bloggers. ;oyotaIs changed tactics come from the Director of "ommunications, Crian
Eades, and aims to change the staid image of the Lapanese brand. ) competition was held to entice regular bloggers to
submit entries as to why they should attend the media launch of the stylish hatch, with three winners being selected. 7n turn,
their reiews of the launch produced underground, automotie blogging coerage of the launch and car, targeting the
computer/say, D7DK ,double income no 2ids. as well as a youthful and informed crowd.
Explain the following6
Q1. $hat is niche mar2eting?
Q2. )s an automobile retailer, what would you propose to increase sales olumes through niche mar2eting?
Q!. Explain the role of 3+7.
CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM /
NIPM
SMU / SYMBIOSIS / XAVIER / NIRM /
PSBM / NSBM / ISM / IGNOU / IICT / ISBS
/ LPU / ISM&RC / LPU / NMIMS / ISBS /
MANIPAL GARUDA / HIMALAYA / IMT /
SMU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - DBM – DBA - PGDM
www.mbacases!"#a$swe%s.c&m
www.cases!"#s&'!(&$.($
www.cases!"#a$swe%s.($
www.)!es(&$a$swe%s.($
www.&$'($e*%&+ec%e*&%.c&m
a%a,($".ba$a-a%./ma('.c&m
ARA0IND
12213455667 - 12217898776
Re%ail S'!--erK# Be'a7i!r
A)3; / )
Q1. I+ar2eting is not Hust about selling a product.I Elaborate.
Q2. $hat are the maHor hurdles that fashion retailers need to oercome?
Q!. $hat are health retailers in 7ndia doing to woo customers? (ie three examples.
Q#. Discuss the arious factors that inEuence lifestyle.
Q&. I*)-8 is one of the most popular tools for predicting customer behaiour.I Discuss.
A)3; / C
Q1. $hich of the following factors are important to which type of retailers? ). ;rael time and distance C. 3ange of
merchandise and ". Crand.
Q2. $hat are the arious steps in a purchase decision process? Discuss in brief.
Q!. $hat are the arious types of customers?
Q#. $hat are the factors that need to be loo2ed into in a mar2et and trade area analysis?
Q&. +a2e a department store plan giing the locations of arious types of products.
A)3; / "
Q1. 7n what way are lighting, colour and music important to a department store?
Q2. Describe the retail sales process from the point of iew of a salesperson.
Q!. Discuss the arious phases of customer serice in a retail store.
Q#. $hy are long/term customers more aluable for a retailer?
Q&. $hat are the di%erent steps in planning a retail promotional strategy?
")8E 8;4DF / 1
")33E5<43
7n this case study, we will analyse why and how "arrefour, one of the largest retailers in the world, failed in 8outh Korea. Aart
of its failure can be attributed to misunderstanding the shopping behaiour of the Koreans.
8eeral )sian countries, including 8outh Korea, saw their economies booming in the late 1GJ=s. ;a2ing adantage of this
boom, "arrefour started its )sian operations in 1GJG in ;aiwan. 7t moed on to +alaysia, followed by "hina and 8outh Korea.
Questions6
Q1. $hat factors, other than salespersonIs ignorance of a companyIs product, can hae a negatie impact on the minds of the
consumer? Discuss.
Q2. 7n retailing, it is di@cult to be 0rst time right. $hat steps should managers ta2e to get it right the 0rst time? Discuss with
an example.
")8E 8;4DF / 2
"<D
7DE3 8;<3E)s you may hae understood, the crux of retail selling is in creating a bunch of happy customers who will 2eep on buying
,more and more. from a store. )ll the e%ort that a retailer ma2es in supply chain and inside the store is geared towards this
e%ort. ;he 'uestion, howeer, remains6 $hat creates great customer serice and ma2es them happy? 7s it the store, its
products, serices or something else? +ost senior professionals in the retail industry beliee that while all these are
important, it is the employees who are able to communicate and delier the uni'ueness of a retailer to the customer. 8o, they
feel, ensuring happy employees is the most important step towards haing happy customers. Keeping this in mind, many
retail chains hae designed programmes to recruit and retain talented employees for their stores. <ne of the leading retailers
in the 48), "ontainer 8tore, has set new standards in creating a happy wor2force.
Questions6
1. "an any factor other than customer serice, be considered as the core competency of a company? 8upport your answer
with suitable examples.
2. )re there any companies in your locality which hae customer serice as their core competency? 7f so, were they
successful in motiating the salespersons to share their organi1ational iews?
In%erna%i!nal Binanial Manage"en%
PART A A
Question a6 $hat do you understand by the term AAA? 7llustrate with an example.
Question b6 $hat do you understand by the term 73A? 7llustrate with an example
Question c6 ;he foreign exchange mar2et may be utili1ed by the exporters for managing their currency ris2s. Explain with an
example.
Question d6 $hat are two way 'uotes and cross rates? 7llustrate with an example haing spread of at least 1Q in each
currency 'uotes.
Question e6 $hat do you understand by the term arbitrage? 7s it possible in 5oreign Exchange +ar2et? 7f yes, illustrate with
an example.
PART A B
Question a6 Distinguish between transactional exposure and translational exposure. 7llustrate with an example.
Question b6 $hat is the basis of distinction between capital account and current account?
Question c6 $hat is European 'uote for a set of currencies? $hat are the other options of such a 'uote?
Question d6 Distinguish between the balance of payment and balance of trade. 7llustrate with the last three years 0gures of
these related to 7ndia.
Question e6 7llustrate the concept of comparatie adantage.
PART A C
Question a6 $hat are currency deriaties? $ho is supposed to use them and for what purposes?
Question b6 $hat is interest rate swap ,738.? 7f a multinational company, inoled in the business of exporting oil from 8audi
)rabia to Aa2istan wants to ta2e adantage of 738, design the transactions for it.
Question c6 Distinguish between European and )merican options? $hich one is haing more premium between the two
,gien that eerything else is identical. and why?
Question d6 How currency futures are traded? $hat is mar2 to mar2et deal?
Question e6 De0ne olatility. 7f it increases, does the currency option premium change? 7f yes how? Alease illustrate with an
example.
CASE STUDY A 0
Clue Dart, an 7ndia based company, is considering expanding its operations into a foreign country. ;he re'uired inestment at
;ime P = is 3s. 1= million. ;he 0rm forecasts total cash inEows of 3s. # million per year for 2 years, 3s. ? million for the next
two years, and then a possible terminal alue of 3s. J million. 7n addition, due to political ris2 factors, Clue Dart beliees that
there is a &= percent chance that the gross terminal alue will be only 3s. 2 million and that there is a &= percent chance that
it will be 3s. J million. Howeer, the goernment of the host country will bloc2 2= percent of all cash Eows. ;hus, cash Eows
that can be repatriated are J= percent of those proHected. Clue Darts: cost of capital is 1& percent, but it adds one percentage
point to all foreign proHects to account for exchange rate ris2. 4nder these conditions, what is the proHect:s DA*?
CASE STUDYA;
Hindustan "onstruction "orporation arranged a two/year, [1,===,=== loan to fund a foreign proHect. ;he loan is denominated
in +exican pesos, carries a 1= percent nominal rate, and re'uires e'ual semiannual payments. ;he exchange rate at the time
of the loan was &.>& pesos per dollar but immediately dropped to &.1= ,pesos per dollars. before the 0rst payment came due.
;he loan carried no exchange rate protection and was not hedged by Hindustan "onstruction "orporation in the foreign
exchange mar2et. ;hus, Hindustan "onstruction "orporation must conert 4.8. funds to +exican pesos to ma2e its payments.
7f the exchange rate remains at &.1= pesos per dollar through the end of the loan period, what e%ectie interest rate will
Hindustan "onstruction "orporation end up paying on the foreign loan?
Ne%8!r+ Se/ri%*
)887(D+ED; / 1
1. $hat are the di%erences between DD8 loo2up and 3eerse DD8 loo2up?
2. How can you trace an abusie email on the 7nternet?
!. $hat steps do you need to follow to send a spoofed email from billgates]microsoft.com to your best friend?
#. "arry out a line/by/line detailed analysis of the following email header6
T/)pparently/;o6 an2itfadia2==1]yahoo.com ia ?J.1#2.2=?.!GS ;ue, =1 Lan 2==J =>6&16=2 /=J==
T/<riginating/7A6 f2=G.1G1.12#.11Gg
3eturn/Aath6 Wchafbtop]yahoo.comY
)uthentication/3esults6 mta2G#.mail.mud.yahoo.com fromPyahoo.comS domain2eysPpass ,o2.
3eceied6 from 2=G.1G1.12#.11G ,HE-< web!J==J.mail.mud.yahoo.com. ,2=G.1G1.12#.11G. by mta2G#.mail.mud.yahoo.com
with 8+;AS ;ue, =1 Lan 2==J =>6&16=2 /=J==
3eceied6 ,'mail >&=#& ino2ed by uid ?===1.S 1 Lan 2==J 1&6&16=2 /====
DomainKey/8ignature6 aPrsa/sha1S 'PdnsS cPnofwsS sPs1=2#S dPyahoo.comS hPT/F+ail
<8(63eceied6Date65rom68ubHect6;o6+7+E/*ersion6"ontent/;ype6"ontent/;ransfer/Encoding6+essage/7DS
bPn>XJy4Jdl&M&D"2#1ET)-1J5K5;7g&2C&HD)$M5'&Kh3Cex-Cl(sm2og8'!cu=M32hXo$tE'XiDX3<xMm7#a2"ndacD2#y(y
x7Kf"1b1ixeEh;DGM21gDJ&4=4QD+5D1Dcd*o52G228nc(2C"nt5x"27o2Lut!**dnr1"GFPST/F+ail/<8(6
QDp)ifE*+1lcfK5x!)y.G*diCphy->H;=Ebmg&'*-GgAn1tbfDJ)>f8T)o=xtLL5=Ttey'+gt*y1D#d&t3.nHXbc8rdbT*KAC&d+l&C'31
7poKEXH2pc-un">d4w/
3eceied6 from f1G?.2=1.2=1.1>>g by web!J==J.mail.mud.yahoo.com ia H;;AS ;ue, =1 Lan 2==J =>6&16=2 A8;
Date6 ;ue, 1 Lan 2==J =>6&16=2 /=J== ,A8;.
5rom6 Ochaf de sou1aO WY )dd to )ddress Coo2 )dd +obile )lert
Fahoo^ DomainKeys has con0rmed that this message was sent by yahoo.com. -earn more
8ubHect6 7+A<3
D; 5<3 5<3E7(D 8;4DED;;o6 an2itfadia2==1]yahoo.com
+7+E/*ersion6 1.=
"ontent/;ype6 multipartMalternatieS boundaryPO=/&GG?1#=&1/11GG2=2??2P6>!>!>O
"ontent/;ransfer/Encoding6 Jbit
+essage/7D6 W#>?>1>.>!>!>.'m]web!J==J.mail.mud.yahoo.comY
"ontent/-ength6 1J2G
&. 5ind out the exact geographical location of the sender of the email with the following headers6
T/)pparently/;o6 an2itfadia2==1]yahoo.com ia ?J.1#2.2=?.#1S +on, !1 Dec 2==> 2=6=26!> /=J==
T/<riginating/7A6 f2=G.1G1.G=.>#g
3eturn/Aath6 Wineet]udaantrael.comY
)uthentication/3esults6 mta2?1.mail.re#.yahoo.com fromPudaantrael.comS domain2eysPneutral ,no sig.
3eceied6 from 2=G.1G1.G=.># ,HE-< webJ=1.bi1.mail.mud.yahoo.com. ,2=G.1G1.G=.>#. by mta2?1.mail.re#.yahoo.com with
8+;AS +on, !1 Dec 2==> 2=6=26!> /=J==
3eceied6 ,'mail >!>1> ino2ed by uid ?===1.S 1 Lan 2==J =#6=26!? /====
T/F+ail/<8(6 HbHE-2*+1m.&nf$$KJ+Dyd#s?A82>25GQ'ubwddy8D1J2-bb(!h33f<GHx7&Dy""x)G5c)i.
xs'$sn#-F+A<yg?'Et5=cp(n7HotC2F#pgo#/
3eceied6 from f>1.1>>.11G.>=g by webJ=1.bi1.mail.mud.yahoo.com ia H;;AS +on, !1 Dec 2==> 2=6=26!? A8;
Date6 +on, !1 Dec 2==> 2=6=26!? /=J== ,A8;.
5rom6 O*7DEE; C)DH$)3O Wineet]udaantrael.comY )dd to )ddress Coo2 )dd +obile )lert
3eply/to6 *7DEE;]
8ubHect6 H)AAF DE$ FE)3
;o6 ineet]
+7+E/*ersion6 1.=
"ontent/;ype6 multipartMalternatieS boundaryPO=/1?#=1>&>J!/11GG1?=1&?P6>!!12O
"ontent/;ransfer/Encoding6 Jbit
+essage/7D6 W&!J=##.>!!12.'m]webJ=1.bi1.mail.mud.yahoo.comY
"ontent/-ength6 12G=
?. How can you chec2 your A<A email manually? How can you crac2 A<A
email account passwords?
>. How can you secure email communication?
J. How can you attach 0les to a forged email sent through 8endmail?
G. Describe some ris2s associated with 7nstant +essengers.
1=. 7f you hae receied an email from your friend, how can you tell whether it is spoofed or not?
)887(D+ED; / 2
1. $hat are 8Q- 7nHection attac2s? How do they wor2? $hat are some dangers associated with them? 8uggest some counter/
measures against 8Q- 7nHection.
2. How can a system administrator preent email forging from ta2ing place on their networ2?
!. $hat are the di%erent types of ports on a system?
#. How can you preent input alidation attac2s on a system?
&. Describe some strategies to 0ght email spam.
?. How can a system administrator mislead an attac2er probing di%erent ports?
>. Discuss the pros and cons of the arious types of mail bombing strategies.
J. How can you send a forged email to multiple indiiduals through C""?
G. How would you crash a remote system through 7nstant +essengers?
1=. 7s this possible6 Fou telnet to Aort 2! and the 5;A daemon shows up? $hat is going on if this happens? How is it done?
)887(D+ED; / !
1. Explore the arious ports ,1/1==. of the following systems ,Kindly submit actual logs as your answer.6
2. (ie examples of ! 3E)- $ebsites that actually exist on the 7nternet that su%er from an input alidation loophole or an 8Q-
7nHection loophole.
Se/ri%* S!l/%i!n#
A##ign"en% $ A
1. $hat are the two types of fabrication?
2. $hat is the di%erence between 8ecret Key "ryptography ,8K". and Aublic Key "ryptography ,AK".
!. De0ne the di%erent types of 7D8.
#. $hat is preprocessing in 7D8?
&. $hat is Heuristics in 7D8 terminologyG
?. De0ne the primary components for the multitier 7D8 architecture.
>. De0ne the arious sensor deployment patterns in detail.
J. $hat is a spanning port?
G. $hat are ephemeral port numbers?
1=. De0ne fragmentation and path +;4 discoery.
A##ign"en% $ B
1. $hat are the adantages of using H7D8?
2. Di%erentiate between source address spoo0ng ,inbound tra@c. and source address spoo0ng ,outbound tra@c..
!. $hat are the di%erent types of 7D8 architectures?
#. Discuss the adantages and disadantages of using an 7D8 agent.
&. How can networ2/based 7D8 be implemented in a heaily switched enironment? Discuss the arious options aailable.
S!&%8are Ha+ing
IMTA?=@ S!&%8are Ha+ing
Q16 Fou are a deeloper at a reputed 7nternet 8ecurity company, your company is about to launch a product in 7nternet 8afety
for home users. Design a custom protection scheme that you prefer to be the best way to trac2 piracy at the same time you
hae to 2eep your software customer friendly.
Q26 $hat are E5-)(8? (ie examples. $hich E5-)( is of the most use and has priority in assembly analysis of programs in a
debugger?
Q!6 How is a D$<3D data type di%erent from the CF;E data type in assembly programming?
Q#6 7n context to *irtual +emory +anagement, out of the ! states of a processIs irtual address, in which state is the page
access, protected by memory protection option? )nd which )A7 call is used to specify memory access permissions?
Q&6 Explain the wor2ing of 8oftl"E. Decompilers are not reliable. $hy?
Q?6 $hile crac2ers are brea2ing time/based protections, what )A7s they mostly loo2 for in the program disassembly? )nd
what are the preferred
"ountermeasures for it?
Q>6 )mong 4AT, )8A)"K and +oleCox ,all in their latest ersions., which one would you choose to pac2 your programs and its
dependants ,D--s, <"Ts etc.. and why?
QJ. ) binary program has &= #& == == in the signature 0eld. Determine whether itIs a AE,DE, -E or -T 0le. +ention reason.
QG6 $hat are descriptors, in context to 8ymbian mobile <8? How are they useful in mobile application reersing?
M!)ile Pla%&!r"# Se/ri%*
1. $hat is Clue8nar0ng?
2. Describe the Clue Cug attac2.
!. $hat are the dangers associated with ClueHac2ing?
#. $hat are some of the countermeasures aailable to preent Clue8nar0ng?
&. How do most mobile phone iruses spread?
?. $hat is the di%erence between a +aster / +aster connection and a +aster /8lae
connection?
>. $hat do you mean by Aairing?
J. Describe discoery, pairing and binding.
G. Describe the arious steps inoled in ClueHac2ing.
1=. Describe some Do8 attac2s aailable on the mobile phone platform.
Pr!(/%i!n Planning & C!n%r!l
A)3; / )
1. $hat is production planning? $hat are its obHecties and scope.
2. $hat are the arious production systems? Describe the characteristics, merits and demerits of each system.
!. ;here are two methods of processing oil at a re0nery. +ethod 1 has 0xed costs of 3s. G,==,=== whereas the 0xed cost for
+ethod 2 are 11,==,===. ;he ariable costs depend on the chemicals used and heating re'uirements. ;hese are 3s. 1.&= and
3s. 1.== per barrel respectiely. $hich method is more economical?
#. $hat is aggregation production plan? Discuss the pure strategies and the mixed strategy in aggregate planning.
&. $rite short notes on 6/
,a. 5lexible +anufacturing 8ystem.
,b. )cceptance 8ampling ;echni'ues.
,c. "apacity Alanning.
A)3; / C
1. $hat is production planning and control. Discuss itIs obHecties and scope.
2. $hat do you understand by product layout and process layout ? "ompare the adantages and disadantages of these
layouts.
!. ,a. Explain the methodology and assumptions for se'uencing InI Hobs through three machines ), C and " in prescribed
order )C" for each Hob.
,b. ;here are seen Hobs to be processed through three machines +1, +2 and +! in that order. ;he processing time for
each Hob in hours is gien in the table. 8e'uence these Hobs using LohnsonIs method and 0nd the oerall processing time and
idle times for the three machines 6/
Lob +1 +2 +!
) 1 > J
C ! ! 1=
" > J G
D G 2 11
E # J G
5 & ? 1#
( 2 1 12
#. Di%erentiate the following 6/
,a. 5low shop s Hob shop characteristics.
,b. +a2e/to/stoc2 s +a2e/to/order.
,c. )ggregate planning R +aster Aroduction 8chedule
&. )lpha Electronic "ompany produces 2=== ;* sets in a year for which it needs an e'ual number of tubes of certain type.
Each tube costs 3s. 1=M/ and the cost to hold a tube in stoc2 for a year is 3s. 2.#= M unit M annum. Cesides, the cost of placing
an order is 3s. 1&=M/ per order. ;he number of wor2ing days in the company is 2&= and the lead time is 1& wor2ing days.
Determine 6/
,a. Economic <rder Quantity.
,b. 3e/order leel.
,c. )nnual total ariable cost.
,d. 7nentory cycle time.
,e. +onetary alue of optimal order 'uantity.
,f. 3upee alue of aerage inentory.
A)3; / "
1. $hat is L7;? Discuss itIs bene0ts.
2. $hat is ;otal Quality +anagement? Discuss )<Q-.
!. Explain ariable and attributes control charts.
#. $hat is *alue Engineering? Discuss the arious steps inoled in it.
&. ) small proHect consists of eight actiities and has following characteristics6/
)ctiity Areceding ;ime Estimate ,in wee2s.
)ctiity +ost optimistic ,to. +ost li2ely M +ost pessimistic ,tp.
) / 2 ? 12
C / 1= 12 2?
" ) J G 1=
D ) 1= 1& 2=
E ) > >.& 11
5 C," G G G
( D ! !.& >
H E,5,( & & &
,i. Draw the networ2 and determine the critical path.
,ii. 5ind the Eoat for all the actiities.
,iii. 7f a != wee2 deadline is imposed, what is the probability that the proHect will be completed on time?
,i. 7f the proHect manager wants to be GGQ sure that the proHect will be completed on the scheduled date, how many wee2s
before that date should he start the proHect wor2?
")8E 8;4DF / 1
)n electric company manufactures both ceiling and table fans. 3esource re'uirements for both these items are indicated
below 6/
Aroduct
;ype
-abour Hour
per 4nit
3aw +aterial per
4nit ,2g.
Aro0t per
4nit ,3s.
;able 5an 2 J J=
"eiling
5an
# ? 1==
;he company can ma2e aailable J= hours of labour and 2#= 2gs of raw materials. How many table and ceiling fans should be
produced in a day to maximise pro0t? 8ole the problem using linear graph and 78< / pro0tlines.
")8E 8;4DF / 2
Laycee 7ndustries manufactures 3adios. ;he company wishes to ma2e approximately 2G= radios per day. ;he following table
lists all basic tas2s performed along the assembly line.
;as2 <peration ;ime ,min. 7mmediate Areceding
;as2s
) =.2= /
C =.!= )
" =.#= )
D =.?= C,"
E =.J= /
5 =.J= E
( =.?= D,E
H 1.2= 5,(
7 1.2= H
L 1.== 7
K 1.G= L
;otal G.==
;he shop operates 0e days per wee2 and two shifts per day. ;he company proides two co%ee brea2s of ten minutes each
during an eight hour day.
,a. (roup the actiities into the most e@cient arrangement.
,b. $hat is the cycle time of your arrangement?
,c. $hat is the balance delay and percentage?
In&!r"a%i!nal Te'n!l!g* Manage"en%
Par% A A
Ca#e S%/(*
Q1. +ultibase "ompany -imited is a diersi0ed business group with interests in fabric and yarn manufacturing, paper and
pulp, and cement. 7ts manufacturing units are located across the country and number eight/ one for fabric, two for yarn, two
for paper and pulp, and three for cement. $hile the head of each unit has considerable operational autonomy, strategic
decisions considering these units, such as capacity expansion, procurement of new technology inoling substantial
inestment, etc., are made at the head'uarters, located in Delhi. ;he head 'uarters monitor the performance of eery unit
though wee2ly and monthly reports are which are prepared by "C78 installed at each unit. <ften considerable amount of time
of the senior executies based at the head'uarters is ta2en away in analy1ing these reports and drawing inferences for
planning and control. ;he result is that the senior executies hae little time for strategic thin2ing which they feel is a must in
the present competitie enironment. ;he "E< of the company has thus proposed to deelop suitable computer based
systems which might be helpful in understanding the current status of arious manufacturing units in terms of their oerall
performance, the type of enironmental constraints that operate in the three business that exist for enhancing capacity in
these business areas.
$hat systems would you propose that would sere the company:s needs?
"onsidering that the company already has "C78 installed, will you contemplate complete oerhaul of the systems or add
functionalities of the existing systems? Lustify your line of action. f1& +ar2sg
Par% A B
A%%e"-% an* %'ree !& %'e &!ll!8ingE
Q2. Explain with the help of self experienced examples where you hae used information systems which hae enabled
business bene0ts. f& +ar2sg
Q!. Explain why internet is ulnerable? f& +ar2sg
Q#. CrieEy describe how internet technology has impacted business process and information management? f& +ar2sg
Q&. $rite 8hort Dotes on the following6 f& +ar2sg
i. Digital 5irm
ii. ;ypes of decision support system
EABANKING & ELECTRONIC PAYMENT SYSTEM
PART $ A@ CASE
Q16 8uppose, (oernment of 7ndia is planning to launch a smart card that contains your goernment/con0rmed identity li2e
A)D, Driing -icense, complete with biometric con0rmation as per the 47D proHect, address, mobile number and een your
health records. 8uch a smart card would let you 1oom through the entryMexit points on metro stations, as a bus pass, act as
identity proof, hae your health records accessible anywhere and can also contain your passwords to a number of
goernmental web sites li2e 73";". <ne can een buy rail and airport tic2ets through this smart card and pay in restaurants.
(oernment plans to ma2e this smart card mandatory for use of public utilities in due course of time.
<ne of the strategic reasons of goernment for introducing this smart card scheme is that they will be able to trac2 a
commuterIs moements in metropolitan cities under threat from terrorists. Each card has a uni'ue 7D number lin2ed to the
registered ownerIs name, which is recorded together with the location and time of the exchange eery time the card is used.
;he data retained, could be released to law enforcement agencies under certain conditions.
D(< and ciil societies groups are protesting against this smart card scheme by maintaining that (oernment will hae an
enormous amount of sensitie data about so many people and that this new payment system has many priacy issues related
with the way databases are lin2ed in this proposed scheme and these issues are not being addressed by the goernment.
Fou are the leading electronic payment system expert in the country and hae been approached by the goernment to
suggest a scheme which addresses the security and priacy concerns of the proposed smart card scheme. Design a modi0ed
ersion of the smart card scheme to be submitted to the goernment.
Q2. I5inancial inclusionI is the deliery of 0nancial serices including ban2ing facilities at a%ordable costs to ast sections of
disadantaged and low income groups. $rite your comment on whether mobile ban2ing in 7ndia can result in 0nancial
inclusion of unban2ed regions. )lso identify which organi1ations can proide mobile ban2ing serices in 7ndia as per the
extant 3C7 guidelines?
Q!. Explain with the help of the diagrams and examples the wor2ing of "he'ue ;runcation 8ystem. )lso identify the releant
proisions of 7nformation ;echnology ,)mendment. )ct, 2==J related to "he'ue ;runcation.
Q#. Explain the bene0ts of electronic ban2ing as compared to traditional ban2ing.
Q&. $rite 8hort Dotes on any two of the following6
i. Can2erM "ustomer 3elationship
ii. 3;(8
iii. "redit "ards
C*)er Cri"e# C!"-/%er B!ren#i# An( Digi%al E7i(ene
Par% A
1. $hat is the meaning of the term 9cyber crime:? $hat actors are inoled in it? ,! mar2s.
2. Elaborate the di%erent types of computer iruses. ,# mar2s.
!. $hat remedies are aailable for ictims faced with cyber stal2ing? ,)lso include 7ndian law proisions on the issue. ,!
mar2s.
#. $hat are the 2ey points to be remembered before see2ing electronic information as eidence? ,& mar2s.
&. Explain the meaning of 9digital eidence:. Explain some important proisions of law ,also include 7ndia. dealing with or
recogni1ing digital eidence. Has the 7ndian law adapted itself to accept digital eidence in court proceedings? ,& mar2s.
Par% B
?. 8alima receies a mail from her ban2 ,or so it seemed to purport. that as2ed her to erify her identity details to 2eep her
account with the ban2 functional. ;he mail contained a lin2 on which the customer was re'uired to lin2. ;he lin2 infact
directed 8alima to another website ,not authori1ed by the ban2., thus ta2ing in all details of her account which she entered.
8oon she reali1ed that it was a sham email. Explain the course of action that 8alima should ta2e to protect her account from
unauthori1ed access and also the legal recourse aailable to herMban2 against the perpetrators of fraud. ,1= mar2s.
CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS
PROJECT REPORTS AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM /
NIPM
SMU / SYMBIOSIS / XAVIER / NIRM /
PSBM / NSBM / ISM / IGNOU / IICT / ISBS
/ LPU / ISM&RC / LPU / NMIMS / ISBS /
MANIPAL GARUDA / HIMALAYA / IMT /
SMU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - DBM - PGDM - DBM – DBA - PGDM
www.mbacases!"#a$swe%s.c&m
www.cases!"#s&'!(&$.($
www.cases!"#a$swe%s.($
www.)!es(&$a$swe%s.($
www.&$'($e*%&+ec%e*&%.c&m
a%a,($".ba$a-a%./ma('.c&m
ARA0IND
12213455667 - 12217898776
doc_586801844.docx