RIMT-INSTITUTE OF MANAGEMENT & COMPUTER TECHNOLOGY MANDI GOBINDGARH
Submitted to: Ms. KAMALDEEP KAUR
Submitted by :
RAJIV RANJAN
In partial fulfillment for the award of the degree of
MASTER IN BUSINESS ADMINISTRATION
IMPACT OF SOCIAL MEDIA ON YOUTHS
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This is to certify that Ms/Mr.…………………………. has completed his project report title “IMPACT OF SOCIAL MEDIA ON YOUTHS” under my supervision. To the best of my knowledge and belief this is his original work and this, wholly or partially, has not been submitted for any degree of this or any other University.
Date:
Ms. Kamaldeep Kaur Lecturer, RIMT-IET,SMS Mandi Gobindgarh.
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Acknowledgement
Nothing concrete can be achieved without optimum combination of inspection and perspiration. Like all other studies, this work is also result of the interaction of a number of minds that 1directly or indirectly have contributed for completing this project. We owe a lot to many for the inspection part. It gives us a tremendous pleasure in acknowledging the valuable assistance extended to us by various personalities in successful completion of this project report. First of all, we are extremely grateful to Miss. KAMALDEEP KAUR KAMAL for providing us proper guidance to undergo our project program. We, hereby, acknowledge our sincere gratitude to all those people at concern, who gave us their valuable assistance and cooperation to complete our project. Mere acknowledgement may not redeem the debt I owe to my parents for their direct/indirect support during the entire course of this project. We are thankful to all the participants for this great cooperation for the completion of study.
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TO
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Dedicated To The Almighty, & My Parents
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Table of Content
1. INTRODUCTION 1-20
2.
RESEARCH METHODOLOGY 2.1 OBJECTIVES OF THE STUDY 2.2 SCOPE OF STUDY 2.3 RESEARCH DESIGN
21-25
3.
DATA ANALYSIS AND INTERPRETATION
26-40
4.
FINDINGS & SUGGESTIONS
41-43
5.
BIBLIOGRAPHY/REFERENCES
6.
ANNEXURE
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Social networks have been studied fairly extensively over two decades in the general context of analyzing interactions between people, and determining the important structural patterns in such interactions. The trends in recent years have focused on online social networks, in which the social network is enabled as an internet application. Some examples of such networks are Facebook, LinkedIn and MySpace. Such social networks have rapidly grown in popularity; because they are no longer constrained by the geographical limitations of a conventional social network in which interactions are de?ned in more conventional way such as face-to-face meetings, or personal friendships. The infrastructure which is built around social networks can support a rich variety of data analytic applications such as search, text analysis, image analysis, and sensor applications. Furthermore, the analysis and evolution of the structure of the social network is also an interesting problem in of itself. While some of these problems are also encountered in the more conventional notion of social networks, many of the problems which relate to the data-analytic aspects of social networks are relevant only in the context of online social networks. Furthermore, online social networks allow for more efficient data collection on a large scale, and therefore, the computational challenges are far more significant. Research in the ?eld of online social networks has seen a revival in the last ten years. The research in the ?eld is now reaching a level of maturity where it is useful to create an organized set of chapters which describe the recent advancements in this ?eld. This creates an organized description of the signi?cant body of research in the important and emerging ?eld of online social networks.
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TELEVISION
So you have seen how Doordarshan has evolved over the years. But today we have many channels other than Doordarshan. You may have heard the term “satellite channels”. Generally satellites are used for communication or research purposes. Man made satellites are objects which are launched to orbit the earth or any other celestial body. Let us see how satellites help in bringing your favorite television channels to your homes. What is the relationship between a satellite and a serial that you see in the cable network? They might seem completely unrelated. But, communication satellites are
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instrumental in bringing the serial to your home. Have you ever owned a television set with an antenna which had to be positioned exactly to catch the signal? A heavy rain or rough weather can disrupt your television viewing in such a case. The introduction of communication satellites has improved the situation greatly. How many channels can you watch on your television set? Star TV, Aaj Tak, NDTV, Zee etc are a few of the many television channels available to us today. Ask your mother if she had such a wide choice of channels in her childhood. The answer will be „no?. This is because these private channels came into the Indian Television scene quite recently. In the earlier days, Doordarshan had a monopoly as it was the only channel available to the Indian television audience. This changed in the 1990s with the arrival of private channels. The coverage of the Gulf War by the American news channel, Cable News Network (CNN) propelled the arrival of satellite television in India. Satellite dishes were used to catch the CNN signals and cable operators took to satellite broadcasting immediately.
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PRINT MEDIA
India has a live and active print media. India is known for its vastness of area, diversity of culture and multiplicity of languages which are spoken and written. India has 28 states and seven union territories .Most of them have their own language. When India became Independent in 1947, there were only 3533 newspapers and periodicals. Among them 330 were newspapers and 3203 were other publications. After 50 years in 1997, their number has increased 12 times. Every year new publications are coming up in almost all languages in India. This has resulted in a manifold increase of newspapers, magazines and weeklies across all languages in the country. As of March 31, 2006 Indi a has 62550 publications. Among this 2130 are newspapers, 3428 are weeklies and 1471 monthlies and the rest are other publications. However, the newspaper circulation varies from year to year. Though some newspapers in some languages continue to occupy the
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position of largest circulation for years together, it may not be the same in other states and languages. So even if the circulation position of one particular year is given here it can vary in subsequent years. Filmfare, Champak, Grihasobha, Chandamama, India Today, The Week, Outlook . Are these names familiar to you? They are also part of the print media. But they are not newspapers. They are called magazines. Can you tell the difference between newspapers and magazines? Like newspapers, magazines and weeklies are other forms of print media. They are published at regular intervals. How do you differentiate between them? A weekly is published once a week and a monthly once a month. A fortnightly is published once in two weeks. A bi-weekly is published twice every week. A tri-monthly is one which is published every three months. These are also known as quarterlies. Then there are certain publications that come out only once a year which are called annuals. “India Today” is a weekly, while “Champak” is a fortnightly. “Grihasobha” and “Vanitha” are monthlies
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ADVERTISEMENT
Advertising is a public announcement to inform and persuade people to buy a product, a service or an idea. The ancient Romans painted notices of theatre performances, games, entertainments and public events on the walls of the busy centers of the town. Roman dairies had a sign outside with a goat on it and their schools had a picture of a boy being whipped. These signs were often used because many people could not read. Which sign will you use for a school? It was much later that public notices were placed in the „Acta Diurna?, a wall newspaper that provided daily news of politics in ancient Rome in
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131 BC. Lost-and-found advertising on papyrus was common in Ancient Greece and Ancient Rome Let us now find out how modern Indian advertising developed. Do you know when the Indian advertising agencies started operating? The first Indian ad agency, the Indian Advertising Agency, was launched in the very early years of the 20 th century. On the other hand, B Dattaram & Co, located in Girgaum in Mumbai and launched in 1905, also claims to be the oldest existing Indian agency! This was followed by the launch of the Calcutta Advertising Agency in 1909. By the 1920s a number of Indian agencies were working from the major Indian cities, the most important being the Modern Publicity Company in Madras, Central Publicity Service in Bombay and Calcutta and the Oriental Advertising Agency in Tiruchirapalli. In 1931, the first full-fledged Indian ad agency, the National Advertising Service, was established. During the post independence era, the advertising business was well on its way to growth and expansion. The Indian Society of Advertisers was formed in 1951 and in May 1958, the Society of Advertising Practitioners was established and advertising clubs came up in Bombay and Calcutta to promote higher standards of work. Market research and readership surveys led to further professionalization of the advertising industry. Television Rating Points, popularly known as TRP measurements, provided ad agencies with statistical data on consumer/ viewer likes and dislikes and helped them create effective media plans and ad campaigns.
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INTERNET
Social networks have been studied fairly extensively over two decades in the general context of analyzing interactions between people, and determining the important structural patterns in such interactions. The trends in recent years have focused on online social networks, in which the social network is enabled as an internet application. Some examples of such networks are Facebook, LinkedIn and MySpace. Such social networks have rapidly grown in popularity; because they are no longer constrained by the geographical limitations of a conventional social network in which interactions are de?ned in more conventional way such as face-to-face meetings, or personal friendships. The infrastructure which is built around social networks can support a rich variety of data analytic applications such as search, text analysis, image analysis, and sensor applications. Furthermore, the analysis and evolution of the structure of the social network is also an interesting problem in of itself. While some of these problems are also encountered in the more conventional notion of social networks, many of the problems which relate to the data-analytic aspects of social networks are relevant only in the context of online social
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networks. Furthermore, online social networks allow for more efficient data collection on a large scale, and therefore, the computational challenges are far more signi?cant. A number of books have been written in recent years on the topic of social networks, though most of these books focus on the non-technological aspect, and consider social networks more generally in the context of relationships between individuals. Therefore, these books mostly focus on the social, structural, and cognitive aspects of the social network, and do not focus on the unique issues which arise in the context of the interplay between the structural and data-centric aspects of the network. For example, an online social network may contain various kinds of contents or media such as text, images, blogs or web pages. The ability to mine these rich sources of information in the context of a social network provides an unprecedented challenge and also an opportunity to determine useful and actionable information in a wide variety of ?eld such as marketing, social sciences, and defense. The volume of the data available is also a challenge in many cases because of storage and efficiency constraints. This book provides a ?rst comprehensive compendium on recent research on the data-centric aspect of social networks. Research in the ?eld of online social networks has seen a revival in the last ten years. The research in the ?eld is now reaching a level of maturity where it is useful to create an organized set of chapters which describe the recent advancements in this ?eld. This book contains a set of survey chapters on the different data analytic issues in online social networks. The chapters describe the different facets of the ?eld in a comprehensive way. This creates an organized description of the signi?cant body of research in the important and emerging ?eld of online social networks
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RESEARCH METHODOLOGY
A successful completion of any project and getting genuine results from that depends upon the method used by the researcher. The plan or the methodology for this study is laid upon the following basis: ? Research Design ? Sources of data Collection ? Sampling Plan Sampling technique Sampling Size Sampling Unit
Research Design
The research design is the specifications of methods and procedures for acquiring the information needed. It is the overall operational pattern or framework of the project that stipulates what information is to be collected from which source and by what procedure. This research is descriptive in nature. The report is based upon the data collected from primary and secondary data.
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Source of Data Collection
The task of data collection begins after a research problem has been identified and a research design has been chalked out. While deciding about the method of data collection, the researcher should keep in mind two types of data viz. primary and secondary. The primary data are those, which are collected a fresh and for the first time and thus happen to be original in character. The secondary data are those that have already been collected by someone else and which have already been passed through the statistical process. The methods of collecting primary data are to be originally collected, while in case of secondary method the nature of data collection work is merely that of compilation. Data were collected from primary sources like direct interaction with consumers and from secondary sources like some data is collected from internet.
Sampling Plan
Sampling Technique
The Sampling method chosen is convenience and judgmental sampling technique because it is easiest and cheapest. Also considering the potential non response rate and need of timeliness in data collection, this method was found to be appropriate.
Sampling Size
The sample size selected for the project is 50 in given constraints, it was feasible to collect the data from these many number of respondents .
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SAMPLING UNIT
Sampling unit was totally through online surveys.
DATA ANALYSIS
Classification and tabulation transforms the raw data collected through schedules and personal interviews into useful information by organizing and compiling the data contained in each of the 50 schedule i.e. responses are converted into understandable and orderly statistics for further analysis and interpretation. Following applications of statistics are used to organize and analyze the data: ? Graphical analysis by means of bar graphs and pie charts.
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Q1. Do you agree media plays an important role in youths?
60 50 40 30 20 10 0 1st Qtr Strongly Agree Agree Nuetral Disagree Strongly Disagree
Interpretation: 54% of people strongly agree that media plays an important role in youths. 40% of people agree that media plays an important role in youths. 6% of people are nuetral towards media. Result:
MEDIA PLAYS AN IMPORTANT ROLE IN YOUTHS.
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Q2. Is media helpful in promoting the brands or organizations?
40 30 20 10 0 1st Qtr Strongly disagree Disagree Nuetral Agree Strongly agree
Strongly agree Agree Nuetral Disagree Strongly disagree
Interpretation: 40% of people strongly agree that media is helpful in promoting brands or organisations. 58% of people strongly agree that media is helpful in promoting brands or organisations. 2% of people are nuetral towards this issue. Result:
MEDIA IS HELPFUL IN PROMOTING BRANDS AND ORGANIZATIONS.
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Q3. Social media has ruined Indian Culture? Do you agree?
40 35 30 25 20 15 10 5 0 1st Qtr Strongly Agree Agree Nuetral Disagree Strongly Disagree
Interpretation: 36% of people strongly agree that social media has ruined indian culture. 24% of people agree that social media has ruined indian culture. 22% of people are nuetral towards this issue. 16% of people strongly disagree that social media has ruined indian culture. 2% of people disagree that social media has ruined indian culture. Result:
MEDIA HAS PARTIALLY RUINED INDIAN CULTURE.
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Q4. Do you agree that media is exploiting the youths??
Strongly Agree Agree Nuetral Disagree Strongly Disagree
Interpretation: 6.1% of people strongly agree that media is exploiting the youths. 57.1% of people agree that media is exploiting the youths . 30.6% of people are nuetral towards this issue. 6.1% of people strongly disagree that media is exploiting the youths . 0% of people disagree that media is exploiting the youths . Result:
MEDIA IS EXPLOITING THE YOUTHS OF OUR NATION.
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Q5. Is Media helpful in promoting of people?
Strongly Agree Agree Nuetral Disagree Strongly Disagree
Interpretation: 58% of people strongly agree that media is helpful in promotion of people. 34% of people agree that media is helpful in promotion of people. 4% of people are nuetral towards this issue. 4% of people strongly disagree that media is helpful in promotion of people. 1% of people disagree that media is helpful in promotion of people. Result:
MEDIA IS HELPFUL IN PROMOTION OF PEOPLE.
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Q6. Do you think media is relevant?
East Strongly Agree Agree Nuetral Disagree Strongly Disagree
Interpretation: 16% of people strongly agree that media is relevant. 70% of people agree that media is is relevant. 10% of people are nuetral towards this issue. 4% of people strongly disagree that media is relevant. 0% of people disagree that media is relevant. Result:
MEDIA IS RELEVANT IN OUR COUNTRY.
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Q7. Media can change the mindset of youths?
Strongly Agree
Strongly Agree Agree Nuetral Agree Strongly Agree
0
20
40
60
80
100
Interpretation: 0% of people strongly agree that media can change the mindset of youths. 46% of people agree that media can change the mindset of youths. 12% of people are nuetral towards this issue. 34% of people strongly disagree that media can change the mindset of youths. 8% of people disagree that media can change the mindset of youths. Result:
MEDIA CAN PARTIALLY CHANGE MINDSET OF YOUTHS.
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Q.8 Do you think media always gives the original news?
50 40 30 20 10 0 1st Qtr Strongly Disagree Nuetral Strongly Agree
Strongly Agree Agree Nuetral Disagree Strongly Disagree
Interpretation: 0% of people strongly agree that media always gives the original news. 46% of people agree that media always gives the original news. 12% of people are nuetral towards this issue. 34% of people strongly disagree that media always gives the original news. 8% of people disagree that media always gives the original news. Result:
MEDIA PARTIALLY GIVES ORIGINAL NEWS.
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Q9. Which type of social media do you believe in?
40 35 30 25 20 15 10 5 0 1st Qtr News Paper Television Radio Internet Magzines
Interpretation: 36.7% of people prefer newspaper. 38.8% of people prefer television. 4.1% of people prefer radio. 16.1% of people prefer internet. 8% of people prefer magzines.
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Q10. Media is helpful in eradication of corruption. Agree or Disagree?
Strongly Agree Agree Nuetral Disagree Strongly Disagree
Interpretation: 34% of people strongly agree that media is helpful in eradication of corruption. 44% of people agree that media is helpful in eradication of corruption. 16% of people are nuetral towards this issue. 4% of people strongly disagree media is helpful in eradication of corruption. 2% of people disagree that media is helpful in eradication of corruption. Result:
MEDIA IS HELPFUL IN ERADICATION OF CORRUPTION
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Q11. Is media helpful in increasing general awareness in youths?
50 40 30 20 10 0 1st Qtr Strongly Agree Agree Nuetral Disagree Strongly Disagree
Interpretation: 34% of people strongly agree that media is increasing general awareness among youths. 44% of people agree that media is increasing general awareness among youths. 16% of people are nuetral towards this issue. 4% of people strongly disagree that media is increasing general awareness among youths. 2% of people disagree that media is increasing general awareness among youths. Result:
MEDIA IS HELPFUL IN INCREASING GENERAL AWARENESS AMONG YOUTHS.
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Q12. To what extent do you believe in social media?
80 70 60 50 40 30 20 10 0 1st Qtr Strongly Believe Believe Nuetral Against Strongly Against
Interpretation: 8% of people strongly believe in social media. 72% of people believe in social media. 12% of people are nuetral towards social media. 6% of people strongly don?t believe in social media. 2% of people don?t believe in social media Result:
YOUTHS BELIEVES IN SOCIAL MEDIA.
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Q13. Which type of news do you prefer in social media?
100% 80% 60% 40% 20% 0% 1st Qtr Regional Business Sports Entertainment National Intrest
Interpretation: 66% of people prefer news of national intrest. 26% of people prefer entertainment news. 2% of people prefer sports news. 4% of people prefer business news. 2% of people are concerned about regional news. Result:
YOUTHS ARE MORE CONCERNED FOR THE NATIONAL INTREST.
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Q14. Do you think media makes psychological effect on youths minds?
100 80 60 40 20 0 1st Qtr Strongly Disagree Disagree Nuetral Agree Strongly Agree
Interpretation: 20% of people strongly agree that media makes an psychological effect on youth minds. 66% of people agree that media makes an psychological effect on youth minds. 10% of people are nuetral towards this issue. 4% of people strongly disagree that media makes an psychological effect on youth minds. 0% of people disagree that media makes an psychological effect on youth minds. Result:
MEDIA MAKES A PSYCHOLOGICAL EFFECTS ON YOUTHS MINDS.
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Q14. Do you rely upon media?
40 20 0 Strongly Agree Agree Nuetral Disagree
Interpretation: 20% of people strongly rely upon media. 66% of people rely upon media. 10% of people are nuetral towards this issue. 4% of people strongly do not rely upon media. 0% of people do not rely upon media.
1st Qtr 34 34 26 4
Result:
YOUTHS RELY UPON MEDIA TO A LARGER EXTENT
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Q.15 Is media helpful in exposing scams and scandals?
80 70 60 50 40 30 20 10 0 Strongly Agree Agree Strongly Agree Agree Nuetral Nuetral Disagree Disagree Strongly Disagree
Strongly Disagree
Interpretation: 34% of people strongly agree that media is helpful in exposing scams and scandals. 34% of people agree that media is helpful in exposing scams and scandals. 26% of people are nuetral towards this issue. 4% of people strongly disagree that media is helpful in exposing scams and scandals. 1% of people disagree that media is helpful in exposing scams and scandals. .Result:
MEDIA ALMOST IS HELPUL IN EXPOSING SCAMS AND SCANDALS
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Q.16 Which type of programmes do you like on television?
NewsSports Movies Spritual Progs. Family Serials Reality Shows
Interpretation: 50% of youths watch reality shows. 18% of youths prefer family dramas. 2% of youths are intrested in spritual progammes. 6% of youths are keen in news. 4 % of people are intrested in sports. .Result:
TELEVISION IS MAINLY USED FOR REALITY SHOWS AND FAMILY DRAMAS.
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Q17. Media is helpful in stopping the drugs practices in youths. Agree or Disagree?
40 30 20 10 0 1st Qtr Strongly Agree Agree Nuetral Disagree Strongly Disagree
Interpretation: 34% of people strongly agree that media is helpful in stopping the drugs practises in youths. 34% of people agree that media is helpful in stopping the drugs practises in youths. 26% of people are neutral towards this issue. 4% of people strongly disagree that media is helpful in stopping the drugs practises in youths. 1% of people disagree that media is helpful in stopping the drugs practises in youths. .Result:
MEDIA IS SOMETIMES HELPFUL IN STOPPING DRUGS PRACTISES IN YOUTHS.
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Q.19 Is media in India ethical?
100% 80% 60% 40% 20% 0% 1st Qtr Strongly Agree Nuetral Strongly Disagree
Interpretation: 42% of people strongly agree that media in India is ethical. 26% of people agree that media in India is ethical. 26% of people are neutral towards this issue. 6% of people strongly disagree that media in India is ethical. 0% of people disagree that that media in India is ethical. .Result:
Agree Disagree
MEDIA IN INDIA IS ETHICAL.
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Q20. Media is a business today. Agree or Disagree?
0 0
1st Qtr
Strongly Disagree Disagree 10 42 48 Nuetral Agree Strongly Agree
Interpretation: 48% of people strongly agree that media Is a businees in India. 42% of people agree that media Is a businees in India. 10% of people are neutral towards this issue. 0% of people strongly disagree that media Is a businees in India. 0% of people disagree that media Is a businees in India. .Result:
MEDIA IN INDIA IS A BUSINESS.
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CONCLUSION
? ? ? ? ? ? ? ? ? ? Social media plays an important role in youths. Social media has ruined the Indian culture. Social media is exploiting the youths of our country. Social media is helpful in eradicating corruption and is increasing general awareness among youths. Social media is also sometimes helpful in stopping drugs practices in
youths. Social media has become a business in India. Television is still the main source of social media amongst youths. It is basically used for watching reality shows and family dramas. Youths rely upon social media to a larger extent. Youths are basically interested in news regarding national interest.
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RECOMMENDATIONS
Through this survey we found that social media plays an important role in youth?s life so contents of the social media should be in more decent ways so that it helps in the proper growth and upbringing of youths. Social media should be more keen towards stopping the drugs practices in India. As we have seen that social media in India has become a business today, it should be more towards serving the people to have better understanding of life and society. The study should have been vaster with more sample units to understand the youths mind in a more close way. It should have better research settings.
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? ? ? ? ? ? ?
www.google.com www.wikipedia.com www.managementparadise.com www.freeonlinesurveys.com www.youthnoise.com www.youthkiaawaz.com www.indiabix.com
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IMPACT OF SOCIAL MEDIA ON YOUTHS
NAME: - ……………………………….. PHONE NO: - ………………………….. E-MAIL:- …………………………………………….. AREA: - i) Rural ii) Urban ii) 12th iii) 25-30 iii) Graduation iv) 30-35 iv) P. G. Educational Qualification: - i) 10th Age Group :- i) 17-20 ii) 20-25
_________________________________________________________________________ 1) To what extent do you believe in social media? a) Strongly believe b) Believe c) Neutral d) Against e) Strongly against
2) Which type of social media do you believe in? a) Television b) Newspaper c) Advertisement d) Internet
3) Do you agree that media plays an important role in youths? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
4) Media can change the mindset of youths? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
5) Do you think media makes psychological effect on youths minds? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
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6) Which type of programmes do you like on television? a) Reality Shows e) News b) Family Dramas c) Spiritual Prog. d) Movies
7) Which type of news do you prefer in social media? a) National interest e) Business b) Entertainment c) Sports d) Regional
8) Do you rely upon media? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
9) Do you think media always gives the original news? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
10) Social media has ruined Indian Culture? Do you agree? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
11) Do you think media is relevant? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
12) Is media helpful in increasing general awareness in youths? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
13) Do you agree that media is exploiting the youths? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
15) Is media helpful in promoting the brands or organizations? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
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IMPACT OF SOCIAL MEDIA ON YOUTHS
16) Is Media helpful in promoting of people? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
17) Is media helpful in exposing scams and scandals? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
18) Media is helpful in eradication of corruption. Agree or Disagree? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
19) Media is helpful in stopping the drugs practices in youths. Agree or Disagree? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
20) Is media in India ethical? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
21) Media is a business today. Agree or Disagree? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
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doc_705963736.pdf
Submitted to: Ms. KAMALDEEP KAUR
Submitted by :
RAJIV RANJAN
In partial fulfillment for the award of the degree of
MASTER IN BUSINESS ADMINISTRATION
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This is to certify that Ms/Mr.…………………………. has completed his project report title “IMPACT OF SOCIAL MEDIA ON YOUTHS” under my supervision. To the best of my knowledge and belief this is his original work and this, wholly or partially, has not been submitted for any degree of this or any other University.
Date:
Ms. Kamaldeep Kaur Lecturer, RIMT-IET,SMS Mandi Gobindgarh.
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Acknowledgement
Nothing concrete can be achieved without optimum combination of inspection and perspiration. Like all other studies, this work is also result of the interaction of a number of minds that 1directly or indirectly have contributed for completing this project. We owe a lot to many for the inspection part. It gives us a tremendous pleasure in acknowledging the valuable assistance extended to us by various personalities in successful completion of this project report. First of all, we are extremely grateful to Miss. KAMALDEEP KAUR KAMAL for providing us proper guidance to undergo our project program. We, hereby, acknowledge our sincere gratitude to all those people at concern, who gave us their valuable assistance and cooperation to complete our project. Mere acknowledgement may not redeem the debt I owe to my parents for their direct/indirect support during the entire course of this project. We are thankful to all the participants for this great cooperation for the completion of study.
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TO
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Dedicated To The Almighty, & My Parents
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Table of Content
1. INTRODUCTION 1-20
2.
RESEARCH METHODOLOGY 2.1 OBJECTIVES OF THE STUDY 2.2 SCOPE OF STUDY 2.3 RESEARCH DESIGN
21-25
3.
DATA ANALYSIS AND INTERPRETATION
26-40
4.
FINDINGS & SUGGESTIONS
41-43
5.
BIBLIOGRAPHY/REFERENCES
6.
ANNEXURE
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Social networks have been studied fairly extensively over two decades in the general context of analyzing interactions between people, and determining the important structural patterns in such interactions. The trends in recent years have focused on online social networks, in which the social network is enabled as an internet application. Some examples of such networks are Facebook, LinkedIn and MySpace. Such social networks have rapidly grown in popularity; because they are no longer constrained by the geographical limitations of a conventional social network in which interactions are de?ned in more conventional way such as face-to-face meetings, or personal friendships. The infrastructure which is built around social networks can support a rich variety of data analytic applications such as search, text analysis, image analysis, and sensor applications. Furthermore, the analysis and evolution of the structure of the social network is also an interesting problem in of itself. While some of these problems are also encountered in the more conventional notion of social networks, many of the problems which relate to the data-analytic aspects of social networks are relevant only in the context of online social networks. Furthermore, online social networks allow for more efficient data collection on a large scale, and therefore, the computational challenges are far more significant. Research in the ?eld of online social networks has seen a revival in the last ten years. The research in the ?eld is now reaching a level of maturity where it is useful to create an organized set of chapters which describe the recent advancements in this ?eld. This creates an organized description of the signi?cant body of research in the important and emerging ?eld of online social networks.
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TELEVISION
So you have seen how Doordarshan has evolved over the years. But today we have many channels other than Doordarshan. You may have heard the term “satellite channels”. Generally satellites are used for communication or research purposes. Man made satellites are objects which are launched to orbit the earth or any other celestial body. Let us see how satellites help in bringing your favorite television channels to your homes. What is the relationship between a satellite and a serial that you see in the cable network? They might seem completely unrelated. But, communication satellites are
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instrumental in bringing the serial to your home. Have you ever owned a television set with an antenna which had to be positioned exactly to catch the signal? A heavy rain or rough weather can disrupt your television viewing in such a case. The introduction of communication satellites has improved the situation greatly. How many channels can you watch on your television set? Star TV, Aaj Tak, NDTV, Zee etc are a few of the many television channels available to us today. Ask your mother if she had such a wide choice of channels in her childhood. The answer will be „no?. This is because these private channels came into the Indian Television scene quite recently. In the earlier days, Doordarshan had a monopoly as it was the only channel available to the Indian television audience. This changed in the 1990s with the arrival of private channels. The coverage of the Gulf War by the American news channel, Cable News Network (CNN) propelled the arrival of satellite television in India. Satellite dishes were used to catch the CNN signals and cable operators took to satellite broadcasting immediately.
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PRINT MEDIA
India has a live and active print media. India is known for its vastness of area, diversity of culture and multiplicity of languages which are spoken and written. India has 28 states and seven union territories .Most of them have their own language. When India became Independent in 1947, there were only 3533 newspapers and periodicals. Among them 330 were newspapers and 3203 were other publications. After 50 years in 1997, their number has increased 12 times. Every year new publications are coming up in almost all languages in India. This has resulted in a manifold increase of newspapers, magazines and weeklies across all languages in the country. As of March 31, 2006 Indi a has 62550 publications. Among this 2130 are newspapers, 3428 are weeklies and 1471 monthlies and the rest are other publications. However, the newspaper circulation varies from year to year. Though some newspapers in some languages continue to occupy the
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position of largest circulation for years together, it may not be the same in other states and languages. So even if the circulation position of one particular year is given here it can vary in subsequent years. Filmfare, Champak, Grihasobha, Chandamama, India Today, The Week, Outlook . Are these names familiar to you? They are also part of the print media. But they are not newspapers. They are called magazines. Can you tell the difference between newspapers and magazines? Like newspapers, magazines and weeklies are other forms of print media. They are published at regular intervals. How do you differentiate between them? A weekly is published once a week and a monthly once a month. A fortnightly is published once in two weeks. A bi-weekly is published twice every week. A tri-monthly is one which is published every three months. These are also known as quarterlies. Then there are certain publications that come out only once a year which are called annuals. “India Today” is a weekly, while “Champak” is a fortnightly. “Grihasobha” and “Vanitha” are monthlies
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ADVERTISEMENT
Advertising is a public announcement to inform and persuade people to buy a product, a service or an idea. The ancient Romans painted notices of theatre performances, games, entertainments and public events on the walls of the busy centers of the town. Roman dairies had a sign outside with a goat on it and their schools had a picture of a boy being whipped. These signs were often used because many people could not read. Which sign will you use for a school? It was much later that public notices were placed in the „Acta Diurna?, a wall newspaper that provided daily news of politics in ancient Rome in
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131 BC. Lost-and-found advertising on papyrus was common in Ancient Greece and Ancient Rome Let us now find out how modern Indian advertising developed. Do you know when the Indian advertising agencies started operating? The first Indian ad agency, the Indian Advertising Agency, was launched in the very early years of the 20 th century. On the other hand, B Dattaram & Co, located in Girgaum in Mumbai and launched in 1905, also claims to be the oldest existing Indian agency! This was followed by the launch of the Calcutta Advertising Agency in 1909. By the 1920s a number of Indian agencies were working from the major Indian cities, the most important being the Modern Publicity Company in Madras, Central Publicity Service in Bombay and Calcutta and the Oriental Advertising Agency in Tiruchirapalli. In 1931, the first full-fledged Indian ad agency, the National Advertising Service, was established. During the post independence era, the advertising business was well on its way to growth and expansion. The Indian Society of Advertisers was formed in 1951 and in May 1958, the Society of Advertising Practitioners was established and advertising clubs came up in Bombay and Calcutta to promote higher standards of work. Market research and readership surveys led to further professionalization of the advertising industry. Television Rating Points, popularly known as TRP measurements, provided ad agencies with statistical data on consumer/ viewer likes and dislikes and helped them create effective media plans and ad campaigns.
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INTERNET
Social networks have been studied fairly extensively over two decades in the general context of analyzing interactions between people, and determining the important structural patterns in such interactions. The trends in recent years have focused on online social networks, in which the social network is enabled as an internet application. Some examples of such networks are Facebook, LinkedIn and MySpace. Such social networks have rapidly grown in popularity; because they are no longer constrained by the geographical limitations of a conventional social network in which interactions are de?ned in more conventional way such as face-to-face meetings, or personal friendships. The infrastructure which is built around social networks can support a rich variety of data analytic applications such as search, text analysis, image analysis, and sensor applications. Furthermore, the analysis and evolution of the structure of the social network is also an interesting problem in of itself. While some of these problems are also encountered in the more conventional notion of social networks, many of the problems which relate to the data-analytic aspects of social networks are relevant only in the context of online social
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networks. Furthermore, online social networks allow for more efficient data collection on a large scale, and therefore, the computational challenges are far more signi?cant. A number of books have been written in recent years on the topic of social networks, though most of these books focus on the non-technological aspect, and consider social networks more generally in the context of relationships between individuals. Therefore, these books mostly focus on the social, structural, and cognitive aspects of the social network, and do not focus on the unique issues which arise in the context of the interplay between the structural and data-centric aspects of the network. For example, an online social network may contain various kinds of contents or media such as text, images, blogs or web pages. The ability to mine these rich sources of information in the context of a social network provides an unprecedented challenge and also an opportunity to determine useful and actionable information in a wide variety of ?eld such as marketing, social sciences, and defense. The volume of the data available is also a challenge in many cases because of storage and efficiency constraints. This book provides a ?rst comprehensive compendium on recent research on the data-centric aspect of social networks. Research in the ?eld of online social networks has seen a revival in the last ten years. The research in the ?eld is now reaching a level of maturity where it is useful to create an organized set of chapters which describe the recent advancements in this ?eld. This book contains a set of survey chapters on the different data analytic issues in online social networks. The chapters describe the different facets of the ?eld in a comprehensive way. This creates an organized description of the signi?cant body of research in the important and emerging ?eld of online social networks
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RESEARCH METHODOLOGY
A successful completion of any project and getting genuine results from that depends upon the method used by the researcher. The plan or the methodology for this study is laid upon the following basis: ? Research Design ? Sources of data Collection ? Sampling Plan Sampling technique Sampling Size Sampling Unit
Research Design
The research design is the specifications of methods and procedures for acquiring the information needed. It is the overall operational pattern or framework of the project that stipulates what information is to be collected from which source and by what procedure. This research is descriptive in nature. The report is based upon the data collected from primary and secondary data.
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Source of Data Collection
The task of data collection begins after a research problem has been identified and a research design has been chalked out. While deciding about the method of data collection, the researcher should keep in mind two types of data viz. primary and secondary. The primary data are those, which are collected a fresh and for the first time and thus happen to be original in character. The secondary data are those that have already been collected by someone else and which have already been passed through the statistical process. The methods of collecting primary data are to be originally collected, while in case of secondary method the nature of data collection work is merely that of compilation. Data were collected from primary sources like direct interaction with consumers and from secondary sources like some data is collected from internet.
Sampling Plan
Sampling Technique
The Sampling method chosen is convenience and judgmental sampling technique because it is easiest and cheapest. Also considering the potential non response rate and need of timeliness in data collection, this method was found to be appropriate.
Sampling Size
The sample size selected for the project is 50 in given constraints, it was feasible to collect the data from these many number of respondents .
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SAMPLING UNIT
Sampling unit was totally through online surveys.
DATA ANALYSIS
Classification and tabulation transforms the raw data collected through schedules and personal interviews into useful information by organizing and compiling the data contained in each of the 50 schedule i.e. responses are converted into understandable and orderly statistics for further analysis and interpretation. Following applications of statistics are used to organize and analyze the data: ? Graphical analysis by means of bar graphs and pie charts.
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Q1. Do you agree media plays an important role in youths?
60 50 40 30 20 10 0 1st Qtr Strongly Agree Agree Nuetral Disagree Strongly Disagree
Interpretation: 54% of people strongly agree that media plays an important role in youths. 40% of people agree that media plays an important role in youths. 6% of people are nuetral towards media. Result:
MEDIA PLAYS AN IMPORTANT ROLE IN YOUTHS.
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Q2. Is media helpful in promoting the brands or organizations?
40 30 20 10 0 1st Qtr Strongly disagree Disagree Nuetral Agree Strongly agree
Strongly agree Agree Nuetral Disagree Strongly disagree
Interpretation: 40% of people strongly agree that media is helpful in promoting brands or organisations. 58% of people strongly agree that media is helpful in promoting brands or organisations. 2% of people are nuetral towards this issue. Result:
MEDIA IS HELPFUL IN PROMOTING BRANDS AND ORGANIZATIONS.
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Q3. Social media has ruined Indian Culture? Do you agree?
40 35 30 25 20 15 10 5 0 1st Qtr Strongly Agree Agree Nuetral Disagree Strongly Disagree
Interpretation: 36% of people strongly agree that social media has ruined indian culture. 24% of people agree that social media has ruined indian culture. 22% of people are nuetral towards this issue. 16% of people strongly disagree that social media has ruined indian culture. 2% of people disagree that social media has ruined indian culture. Result:
MEDIA HAS PARTIALLY RUINED INDIAN CULTURE.
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Q4. Do you agree that media is exploiting the youths??
Strongly Agree Agree Nuetral Disagree Strongly Disagree
Interpretation: 6.1% of people strongly agree that media is exploiting the youths. 57.1% of people agree that media is exploiting the youths . 30.6% of people are nuetral towards this issue. 6.1% of people strongly disagree that media is exploiting the youths . 0% of people disagree that media is exploiting the youths . Result:
MEDIA IS EXPLOITING THE YOUTHS OF OUR NATION.
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Q5. Is Media helpful in promoting of people?
Strongly Agree Agree Nuetral Disagree Strongly Disagree
Interpretation: 58% of people strongly agree that media is helpful in promotion of people. 34% of people agree that media is helpful in promotion of people. 4% of people are nuetral towards this issue. 4% of people strongly disagree that media is helpful in promotion of people. 1% of people disagree that media is helpful in promotion of people. Result:
MEDIA IS HELPFUL IN PROMOTION OF PEOPLE.
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Q6. Do you think media is relevant?
East Strongly Agree Agree Nuetral Disagree Strongly Disagree
Interpretation: 16% of people strongly agree that media is relevant. 70% of people agree that media is is relevant. 10% of people are nuetral towards this issue. 4% of people strongly disagree that media is relevant. 0% of people disagree that media is relevant. Result:
MEDIA IS RELEVANT IN OUR COUNTRY.
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Q7. Media can change the mindset of youths?
Strongly Agree
Strongly Agree Agree Nuetral Agree Strongly Agree
0
20
40
60
80
100
Interpretation: 0% of people strongly agree that media can change the mindset of youths. 46% of people agree that media can change the mindset of youths. 12% of people are nuetral towards this issue. 34% of people strongly disagree that media can change the mindset of youths. 8% of people disagree that media can change the mindset of youths. Result:
MEDIA CAN PARTIALLY CHANGE MINDSET OF YOUTHS.
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Q.8 Do you think media always gives the original news?
50 40 30 20 10 0 1st Qtr Strongly Disagree Nuetral Strongly Agree
Strongly Agree Agree Nuetral Disagree Strongly Disagree
Interpretation: 0% of people strongly agree that media always gives the original news. 46% of people agree that media always gives the original news. 12% of people are nuetral towards this issue. 34% of people strongly disagree that media always gives the original news. 8% of people disagree that media always gives the original news. Result:
MEDIA PARTIALLY GIVES ORIGINAL NEWS.
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Q9. Which type of social media do you believe in?
40 35 30 25 20 15 10 5 0 1st Qtr News Paper Television Radio Internet Magzines
Interpretation: 36.7% of people prefer newspaper. 38.8% of people prefer television. 4.1% of people prefer radio. 16.1% of people prefer internet. 8% of people prefer magzines.
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Q10. Media is helpful in eradication of corruption. Agree or Disagree?
Strongly Agree Agree Nuetral Disagree Strongly Disagree
Interpretation: 34% of people strongly agree that media is helpful in eradication of corruption. 44% of people agree that media is helpful in eradication of corruption. 16% of people are nuetral towards this issue. 4% of people strongly disagree media is helpful in eradication of corruption. 2% of people disagree that media is helpful in eradication of corruption. Result:
MEDIA IS HELPFUL IN ERADICATION OF CORRUPTION
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Q11. Is media helpful in increasing general awareness in youths?
50 40 30 20 10 0 1st Qtr Strongly Agree Agree Nuetral Disagree Strongly Disagree
Interpretation: 34% of people strongly agree that media is increasing general awareness among youths. 44% of people agree that media is increasing general awareness among youths. 16% of people are nuetral towards this issue. 4% of people strongly disagree that media is increasing general awareness among youths. 2% of people disagree that media is increasing general awareness among youths. Result:
MEDIA IS HELPFUL IN INCREASING GENERAL AWARENESS AMONG YOUTHS.
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Q12. To what extent do you believe in social media?
80 70 60 50 40 30 20 10 0 1st Qtr Strongly Believe Believe Nuetral Against Strongly Against
Interpretation: 8% of people strongly believe in social media. 72% of people believe in social media. 12% of people are nuetral towards social media. 6% of people strongly don?t believe in social media. 2% of people don?t believe in social media Result:
YOUTHS BELIEVES IN SOCIAL MEDIA.
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Q13. Which type of news do you prefer in social media?
100% 80% 60% 40% 20% 0% 1st Qtr Regional Business Sports Entertainment National Intrest
Interpretation: 66% of people prefer news of national intrest. 26% of people prefer entertainment news. 2% of people prefer sports news. 4% of people prefer business news. 2% of people are concerned about regional news. Result:
YOUTHS ARE MORE CONCERNED FOR THE NATIONAL INTREST.
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Q14. Do you think media makes psychological effect on youths minds?
100 80 60 40 20 0 1st Qtr Strongly Disagree Disagree Nuetral Agree Strongly Agree
Interpretation: 20% of people strongly agree that media makes an psychological effect on youth minds. 66% of people agree that media makes an psychological effect on youth minds. 10% of people are nuetral towards this issue. 4% of people strongly disagree that media makes an psychological effect on youth minds. 0% of people disagree that media makes an psychological effect on youth minds. Result:
MEDIA MAKES A PSYCHOLOGICAL EFFECTS ON YOUTHS MINDS.
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Q14. Do you rely upon media?
40 20 0 Strongly Agree Agree Nuetral Disagree
Interpretation: 20% of people strongly rely upon media. 66% of people rely upon media. 10% of people are nuetral towards this issue. 4% of people strongly do not rely upon media. 0% of people do not rely upon media.
1st Qtr 34 34 26 4
Result:
YOUTHS RELY UPON MEDIA TO A LARGER EXTENT
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Q.15 Is media helpful in exposing scams and scandals?
80 70 60 50 40 30 20 10 0 Strongly Agree Agree Strongly Agree Agree Nuetral Nuetral Disagree Disagree Strongly Disagree
Strongly Disagree
Interpretation: 34% of people strongly agree that media is helpful in exposing scams and scandals. 34% of people agree that media is helpful in exposing scams and scandals. 26% of people are nuetral towards this issue. 4% of people strongly disagree that media is helpful in exposing scams and scandals. 1% of people disagree that media is helpful in exposing scams and scandals. .Result:
MEDIA ALMOST IS HELPUL IN EXPOSING SCAMS AND SCANDALS
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Q.16 Which type of programmes do you like on television?
NewsSports Movies Spritual Progs. Family Serials Reality Shows
Interpretation: 50% of youths watch reality shows. 18% of youths prefer family dramas. 2% of youths are intrested in spritual progammes. 6% of youths are keen in news. 4 % of people are intrested in sports. .Result:
TELEVISION IS MAINLY USED FOR REALITY SHOWS AND FAMILY DRAMAS.
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Q17. Media is helpful in stopping the drugs practices in youths. Agree or Disagree?
40 30 20 10 0 1st Qtr Strongly Agree Agree Nuetral Disagree Strongly Disagree
Interpretation: 34% of people strongly agree that media is helpful in stopping the drugs practises in youths. 34% of people agree that media is helpful in stopping the drugs practises in youths. 26% of people are neutral towards this issue. 4% of people strongly disagree that media is helpful in stopping the drugs practises in youths. 1% of people disagree that media is helpful in stopping the drugs practises in youths. .Result:
MEDIA IS SOMETIMES HELPFUL IN STOPPING DRUGS PRACTISES IN YOUTHS.
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Q.19 Is media in India ethical?
100% 80% 60% 40% 20% 0% 1st Qtr Strongly Agree Nuetral Strongly Disagree
Interpretation: 42% of people strongly agree that media in India is ethical. 26% of people agree that media in India is ethical. 26% of people are neutral towards this issue. 6% of people strongly disagree that media in India is ethical. 0% of people disagree that that media in India is ethical. .Result:
Agree Disagree
MEDIA IN INDIA IS ETHICAL.
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Q20. Media is a business today. Agree or Disagree?
0 0
1st Qtr
Strongly Disagree Disagree 10 42 48 Nuetral Agree Strongly Agree
Interpretation: 48% of people strongly agree that media Is a businees in India. 42% of people agree that media Is a businees in India. 10% of people are neutral towards this issue. 0% of people strongly disagree that media Is a businees in India. 0% of people disagree that media Is a businees in India. .Result:
MEDIA IN INDIA IS A BUSINESS.
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CONCLUSION
? ? ? ? ? ? ? ? ? ? Social media plays an important role in youths. Social media has ruined the Indian culture. Social media is exploiting the youths of our country. Social media is helpful in eradicating corruption and is increasing general awareness among youths. Social media is also sometimes helpful in stopping drugs practices in
youths. Social media has become a business in India. Television is still the main source of social media amongst youths. It is basically used for watching reality shows and family dramas. Youths rely upon social media to a larger extent. Youths are basically interested in news regarding national interest.
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RECOMMENDATIONS
Through this survey we found that social media plays an important role in youth?s life so contents of the social media should be in more decent ways so that it helps in the proper growth and upbringing of youths. Social media should be more keen towards stopping the drugs practices in India. As we have seen that social media in India has become a business today, it should be more towards serving the people to have better understanding of life and society. The study should have been vaster with more sample units to understand the youths mind in a more close way. It should have better research settings.
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? ? ? ? ? ? ?
www.google.com www.wikipedia.com www.managementparadise.com www.freeonlinesurveys.com www.youthnoise.com www.youthkiaawaz.com www.indiabix.com
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IMPACT OF SOCIAL MEDIA ON YOUTHS
NAME: - ……………………………….. PHONE NO: - ………………………….. E-MAIL:- …………………………………………….. AREA: - i) Rural ii) Urban ii) 12th iii) 25-30 iii) Graduation iv) 30-35 iv) P. G. Educational Qualification: - i) 10th Age Group :- i) 17-20 ii) 20-25
_________________________________________________________________________ 1) To what extent do you believe in social media? a) Strongly believe b) Believe c) Neutral d) Against e) Strongly against
2) Which type of social media do you believe in? a) Television b) Newspaper c) Advertisement d) Internet
3) Do you agree that media plays an important role in youths? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
4) Media can change the mindset of youths? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
5) Do you think media makes psychological effect on youths minds? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
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6) Which type of programmes do you like on television? a) Reality Shows e) News b) Family Dramas c) Spiritual Prog. d) Movies
7) Which type of news do you prefer in social media? a) National interest e) Business b) Entertainment c) Sports d) Regional
8) Do you rely upon media? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
9) Do you think media always gives the original news? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
10) Social media has ruined Indian Culture? Do you agree? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
11) Do you think media is relevant? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
12) Is media helpful in increasing general awareness in youths? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
13) Do you agree that media is exploiting the youths? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
15) Is media helpful in promoting the brands or organizations? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
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16) Is Media helpful in promoting of people? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
17) Is media helpful in exposing scams and scandals? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
18) Media is helpful in eradication of corruption. Agree or Disagree? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
19) Media is helpful in stopping the drugs practices in youths. Agree or Disagree? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
20) Is media in India ethical? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
21) Media is a business today. Agree or Disagree? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
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