Description
IMPACT OF BRAND AWARENESS ON BEVERAGE INDUSTRY
“IMPACT OF BRAND AWARENESS IN BEVERAGES INDUSTRY WITH SPECIAL EMPHASIS ON PEPSI AND COKE”
Presented By: Bidhan Chandra
History of Coca-Cola
• The coca-cola company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world .Finished beverage products bearing our trademarks, sold in the United States since 1886,are sold in more than 200 countries and include the leading soft drink products in most of these countries. • Coca-Cola came to India in the year 1956. Since India had not any foreign exchange act, Coca-Cola made huge money operating under 100% foreign equity. Indian foreign exchange act was implemented in the year 1974 during Indra Gandhi time. The foreign exchange act stated that foreign companies selling consumer goods must invest 40% of its equity stake in India in its Indian associates. Coca-Cola agreed with investing 40% foreign equity but stated that they would still hold full power in technical and administrative units with no local participation allowed.
VISION OF COCA-COLA INDIA
• Provide exceptional strategic leadership in the Coca-Cola India System-resulting in consumer and customer preference and loyalty, through Coca-Cola’s commitment to them, and in a highly profitable Coca-Cola Corporation branded beverages system.
Product profile of Coca Cola
• • • • • • • • • Coke Thumsup Funta Limca Sprite Maza Diet coke Kinley Vanilla coke
Pepsico
• • • • • • • • PEPSI PEPSI AHA DEW MIRINDA ORANGE MIRINDA LEMON SLICE AQUAFINA 7-UP
Objectives of research.
• To know the impact of brand awareness in beverage industry. • To find out the overall market share of Pepsi & Coca-Cola. • To find out the preferences of different customer groups. • To know about the brand significance.
DEMAND OF COLA FLAVOUR
Flavour Company Product Demand in %
Cola
Coca-Cola
Thums-UP
35
-
Coke
25
Pepsi
Pepsi
40
Coke 25% Pepsi 40%
Thums-Up 35%
Demand of Orange Flavour
Flavour Orange Company Cock cola Pepsi Product Fanta Mirinda Demand 60 40
MIRINDA 40% FANTA 60%
DEMAND OF CLOUDY LEMON FLAVOUR
Flavour Cloudy lemon Company Coca cola Pepsi Product Limca Lemon mirinda Demand 80 20
Lemon Mirinda 20%
Limca 80%
DEMAND OF CLEAR LEMON FLAVOUR
Flavour Clear lemon Company Coca cola Pepsi Product Sprite Mountain dew 7-up Demand 45 35 20
7-UP 20% Sprite 45%
Mountain Dew 35%
DEMAND OF FRUIT JUICE
Flavour Fruit juice
Company Coca cola Pepsi
Product Maaza Slice
Demand 80 20
Slice 20%
Maaza 80%
DEMAND OF SODA
Flavour Soda
Company Coca cola Pepsi
Product Kinley Evress
Demand 45 55
Kinkey 45% Evress 55%
OVER ALL MARKET DEMAND OF COCA-COLA AND PEPSI
Pepsi 42%
Coca-Cola 58%
DEMAND OF MALE CUSTOMER GROUP
Pepsi 35% Coca-Cola 65%
DEMAND OF FEMALE CUSTOMER GROUP
Pepsi 55%
Coca-Cola 45%
DEMAND OF CHILDREN CUSTOMER GROUP
Pepsi 30% Coca-Cola 70%
DEMAND OF VARIOUS PACKS OF COCA-COLA
2 Litre 10% 1 Litre 3% 1.5 Litre 5%
500 ML 12%
200 ML 40%
250/300ML 30%
Conclusion
• Market share of Coca-Cola is more than the market share of Pepsi. • Supply of various flavors is not adequate. Flavor likes Limca and Maaza have a high customer demand, but their supply is irregular.
doc_298375237.pptx
IMPACT OF BRAND AWARENESS ON BEVERAGE INDUSTRY
“IMPACT OF BRAND AWARENESS IN BEVERAGES INDUSTRY WITH SPECIAL EMPHASIS ON PEPSI AND COKE”
Presented By: Bidhan Chandra
History of Coca-Cola
• The coca-cola company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world .Finished beverage products bearing our trademarks, sold in the United States since 1886,are sold in more than 200 countries and include the leading soft drink products in most of these countries. • Coca-Cola came to India in the year 1956. Since India had not any foreign exchange act, Coca-Cola made huge money operating under 100% foreign equity. Indian foreign exchange act was implemented in the year 1974 during Indra Gandhi time. The foreign exchange act stated that foreign companies selling consumer goods must invest 40% of its equity stake in India in its Indian associates. Coca-Cola agreed with investing 40% foreign equity but stated that they would still hold full power in technical and administrative units with no local participation allowed.
VISION OF COCA-COLA INDIA
• Provide exceptional strategic leadership in the Coca-Cola India System-resulting in consumer and customer preference and loyalty, through Coca-Cola’s commitment to them, and in a highly profitable Coca-Cola Corporation branded beverages system.
Product profile of Coca Cola
• • • • • • • • • Coke Thumsup Funta Limca Sprite Maza Diet coke Kinley Vanilla coke
Pepsico
• • • • • • • • PEPSI PEPSI AHA DEW MIRINDA ORANGE MIRINDA LEMON SLICE AQUAFINA 7-UP
Objectives of research.
• To know the impact of brand awareness in beverage industry. • To find out the overall market share of Pepsi & Coca-Cola. • To find out the preferences of different customer groups. • To know about the brand significance.
DEMAND OF COLA FLAVOUR
Flavour Company Product Demand in %
Cola
Coca-Cola
Thums-UP
35
-
Coke
25
Pepsi
Pepsi
40
Coke 25% Pepsi 40%
Thums-Up 35%
Demand of Orange Flavour
Flavour Orange Company Cock cola Pepsi Product Fanta Mirinda Demand 60 40
MIRINDA 40% FANTA 60%
DEMAND OF CLOUDY LEMON FLAVOUR
Flavour Cloudy lemon Company Coca cola Pepsi Product Limca Lemon mirinda Demand 80 20
Lemon Mirinda 20%
Limca 80%
DEMAND OF CLEAR LEMON FLAVOUR
Flavour Clear lemon Company Coca cola Pepsi Product Sprite Mountain dew 7-up Demand 45 35 20
7-UP 20% Sprite 45%
Mountain Dew 35%
DEMAND OF FRUIT JUICE
Flavour Fruit juice
Company Coca cola Pepsi
Product Maaza Slice
Demand 80 20
Slice 20%
Maaza 80%
DEMAND OF SODA
Flavour Soda
Company Coca cola Pepsi
Product Kinley Evress
Demand 45 55
Kinkey 45% Evress 55%
OVER ALL MARKET DEMAND OF COCA-COLA AND PEPSI
Pepsi 42%
Coca-Cola 58%
DEMAND OF MALE CUSTOMER GROUP
Pepsi 35% Coca-Cola 65%
DEMAND OF FEMALE CUSTOMER GROUP
Pepsi 55%
Coca-Cola 45%
DEMAND OF CHILDREN CUSTOMER GROUP
Pepsi 30% Coca-Cola 70%
DEMAND OF VARIOUS PACKS OF COCA-COLA
2 Litre 10% 1 Litre 3% 1.5 Litre 5%
500 ML 12%
200 ML 40%
250/300ML 30%
Conclusion
• Market share of Coca-Cola is more than the market share of Pepsi. • Supply of various flavors is not adequate. Flavor likes Limca and Maaza have a high customer demand, but their supply is irregular.
doc_298375237.pptx