Dear Friends,
Greetings from Team AdApt and Ahvan 09
The way to a consumer’s wallet goes through her mind space. It is this space that is more precious than a million square inch of space on newspapers, magazines and billboards, hours of primetime slots on television and radio broadcasting networks and gigabytes of space on Internet and mobiles. If you think that you have the creativity required to win a customer’s mind space amidst the shouts of hundreds of brands, this is your chance. Come! Rub your shoulders with the most creative brains from across the top 30 B-Schools in India to unravel a real world advertising problem. Showcase your Advertising Aptitude.
Welcome to AdApt!
The event would be held in 2 phases. The teams progressing through phase 1 would be invited to participate in phase 2.
Phase 1: Every team is required to prepare a print advertisement for the front page of a newspaper.
Keep the following points in mind.
1. Teams should create a Black and White Print Ad
2. The theme of the Ad would be "Imagining India - 2025". A special emphasis can be placed on Rural India, though this is not mandatory.
3. Every team should prepare a full page newspaper Ad which can be published in all the leading English dailies
4. Each team must also sent a one page document on what the message of the Ad is and what it seeks to achieve.
5. The deadline for sending in the entries is 10PM (2200 Hrs) on 12th Nov 2009. Results of Phase 1 and the task for phase 2 would be out by the 13th of Nov.
6. All the entries should be mailed to [email protected] before the expiration of deadline. No entries would be considered after this
7. All entries must be in JPG Format. The naming convention should be Institute name_Team Name.JPG and Institute name_Team Name.doc(x)
Phase 2: The best 5 entries would be given a real world advertising problem to solve. Sufficient time would be given to prepare the campaign and a presentation. These 5 teams would be invited to the IIM Indore campus during Ahvan 2009 to present the campaign in front of a panel of judges.
For more details, please log onto http://www.ahvan.in
Regards
Team AdApt
Greetings from Team AdApt and Ahvan 09
The way to a consumer’s wallet goes through her mind space. It is this space that is more precious than a million square inch of space on newspapers, magazines and billboards, hours of primetime slots on television and radio broadcasting networks and gigabytes of space on Internet and mobiles. If you think that you have the creativity required to win a customer’s mind space amidst the shouts of hundreds of brands, this is your chance. Come! Rub your shoulders with the most creative brains from across the top 30 B-Schools in India to unravel a real world advertising problem. Showcase your Advertising Aptitude.
Welcome to AdApt!
The event would be held in 2 phases. The teams progressing through phase 1 would be invited to participate in phase 2.
Phase 1: Every team is required to prepare a print advertisement for the front page of a newspaper.
Keep the following points in mind.
1. Teams should create a Black and White Print Ad
2. The theme of the Ad would be "Imagining India - 2025". A special emphasis can be placed on Rural India, though this is not mandatory.
3. Every team should prepare a full page newspaper Ad which can be published in all the leading English dailies
4. Each team must also sent a one page document on what the message of the Ad is and what it seeks to achieve.
5. The deadline for sending in the entries is 10PM (2200 Hrs) on 12th Nov 2009. Results of Phase 1 and the task for phase 2 would be out by the 13th of Nov.
6. All the entries should be mailed to [email protected] before the expiration of deadline. No entries would be considered after this
7. All entries must be in JPG Format. The naming convention should be Institute name_Team Name.JPG and Institute name_Team Name.doc(x)
Phase 2: The best 5 entries would be given a real world advertising problem to solve. Sufficient time would be given to prepare the campaign and a presentation. These 5 teams would be invited to the IIM Indore campus during Ahvan 2009 to present the campaign in front of a panel of judges.
For more details, please log onto http://www.ahvan.in
Regards
Team AdApt