Writing a business plan is a great task to be performed hence we see many hiring professionals to write plans for them. One of the important tasks is hiding Weaknesses & more difficult aspects of writing a good business plan is effectively dealing with problems or weaknesses - and every business has them. Here are some of the more common theories offered by unsuccessful plan writers. The questions that get cynosure are why to draw unnecessary attention to a negative, if we ignore the weaknesses, they may go away for sure, we can get funding, and we can deal with the problems once we get funding. The reach of your product to the market is unquestionably one of the most important aspects of your business plan and your ability to effectively articulate this strategy is critical. Addressing the competitors is also important. The investor is interested in knowing the strategic direction, their core competencies and what makes them tick. Knowing competitor’s strategies their core competencies. Things like why customers buy from them, the reasons behind their success and many other things. Legal problems that a company indulges in are also a keen thing for customers, having a clean decent background is also important in a company’s success. Hence one should be free from legal infringements; there should be clear ownership of your product. Risks are different than weaknesses in that they deal with the future and are normally outside the realm of your business. Financial Projections are also important hence business planning includes aggregate of things which is a complicated task though is of great advice ever given.