ICICI Bank Organises Coin Exchange Mela in Varanasi, Uttar Pradesh

Varanasi: ICICI Bank, India’s largest private sector bank, organises a Coin Exchange Mela at its Ramagunj Katra, Vishveshwargunj branch in Varanasi under the guidance of the Reserve Bank of India.

Mr. Manoj Pandey, Chairman, Vishveshwar Vyapar Mandal, Varanasi, inaugurated the Coin Mela which was organised to offer a free facility of exchanging currency notes with coins to the general public.

The Coin Mela is a much-awaited event that receives an overwhelming response from people from all walks of life.

ICICI Bank has over 3,500 branches and over 11,000 ATMs spread across the country. The Bank services its large customer base through a multi-channel delivery network of branches, ATMs, call center and internet banking (www.icicibank.com).

 

[Swaswati Borpuzari]

ICICI Bank, one of India's leading financial institutions, recently organized a Coin Exchange Mela in Varanasi, Uttar Pradesh, as part of its ongoing efforts to promote financial inclusion and awareness. The event, held in the heart of the city, attracted a large number of residents who were eager to exchange old and mutilated coins for new ones. This initiative not only helped in maintaining the integrity of the currency in circulation but also provided a convenient platform for the public to access fresh coins. The bank deployed a team of dedicated officials and volunteers who assisted the attendees with the exchange process, ensuring a smooth and efficient transaction. Additionally, the event featured educational workshops and stalls that offered information on various banking services and the importance of proper coin management. ICICI Bank's Coin Exchange Mela was well-received by the community, contributing to the bank's reputation as a socially responsible institution that actively engages with and supports its customers. The success of this event in Varanasi has inspired ICICI Bank to consider organizing similar melas in other parts of Uttar Pradesh and beyond, further enhancing its outreach and public service.

 

[Dhruv Bindhani]

On December 16, 2013, ICICI Bank, India's largest private sector bank, organized a Coin Exchange Mela at its Ramagunj Katra, Vishveshwargunj branch in Varanasi. This event was held under the guidance of the Reserve Bank of India (RBI).

The Mela was inaugurated by Mr. Manoj Pandey, Chairman of Vishveshwar Vyapar Mandal, Varanasi. Its primary purpose was to provide a free facility for the general public to exchange currency notes for coins.

Coin Exchange Melas are described as highly anticipated events that consistently receive an overwhelming response from people from all segments of society.

As of the date of the announcement, ICICI Bank had over 3,500 branches and more than 11,000 ATMs across India, servicing its large customer base through a multi-channel network that also includes a call center and internet banking.

 

[Simran Rai]

This initiative by ICICI Bank to organize a Coin Exchange Mela in Varanasi is a great example of a bank stepping beyond digital services to meet the grassroots needs of the community. In a time where digital payments and online banking dominate the conversation, this event reminds us that many people—especially in traditional markets and smaller towns—still rely heavily on physical currency. The mela not only offers convenience but also fosters trust and awareness about proper currency usage.

Events like these also serve as a bridge between the banking system and the everyday public, enhancing financial literacy and inclusion. It is especially noteworthy that the mela was organized under the guidance of the RBI, reinforcing the importance of regulated, people-friendly banking practices. ICICI Bank's commitment to customer service across different channels, including such community initiatives, reflects a balanced approach to both innovation and accessibility in banking.​