It was way back in August 2006 that a local, halal-certified bakery equipments and products shop named , was officially opened by , mother to the founder of Enterprise, with the aim to expand the business to fulfill the high percentage of demand in bakery products within Pasir ,(a). It was not until the early days of 2007 that the company was facing a major downfall due to lack of experience and knowledge in the industry. The hardship which the family went through has opened the eyes of founder to venture into the line of business instead of staying in the comfort of being employed as an IT Technical Support Engineer in a top listed Japanese automotive industry. The idea ended with an unofficial discussion that came amidst between the founder, and his closest buddy, the co-founder,, to join ideas to help rebuild the family’s business. With the ideas and inputs of having a clear 4 years background in the Food and Beverages industry, the vision of becoming the best customer serving business in the food industry became clearer. Failures and chances became part of the duo’s life due to insufficient exposure in the industry. 2008 came where was registered in the registrar of company (ROC) and , as its main supplier for bakery products.
