netrashetty
Netra Shetty
YRC Worldwide Inc., a Fortune 500 company and one of the largest transportation service providers in the world, is the holding company for a portfolio of brands including YRC, YRC Reimer, YRC Glen Moore, New Penn, Holland and Reddaway. YRC Worldwide has a comprehensive network in North America with local, regional, national and international capabilities. YRC Worldwide offers supply chain solutions for heavyweight shipments and serves customers who ship industrial, commercial and retail goods. The company is headquartered in Overland Park, Kan.
The company traces its history back to 1924 when A.J. Harrell of Oklahoma City founded the Yellow Cab and Transit Company, a bus and taxi company that served central Oklahoma. The company remained small until 1952, when an ownership group led by George E. Powell Sr. bought the company. During this time, Yellow helped pioneer the concept of consolidating small freight shipments into trailer loads.
Corporate headquarters in Overland Park, Kansas
In 1968, the company name was changed from Yellow Transit Freight Lines to Yellow Freight System Inc. During the deregulation of interstate trucking in the 1980s, Yellow Freight System embarked on a massive restructuring by creating new distribution centers across the country to better serve customers. The company changed its name to Yellow Corporation in 1992, when it created a parent company, with Yellow Transportation, Inc. as its largest division.
SOCIAL CULTURE
Q Asthetics
Q Attitude and beliefs
Q Religion
Q Material culture
Q Education
Q Language
Q Societal organization
Q Legal characteristics
Q Political structure
AESTHETICS
Aesthetics pertains to culture's sense of beauty good and good taste and is expressed in its art, drama, music folkore, and dance.
ART represent the culture. In art colors especially can be deceptive they mean different things to different culture. For exemply the color of morning is the black in united state and Mexico, black and white in the for east.
MUSIC AND FOLKORE
Musical commercials are generally popular worldwide, but the marketer must know that kind of music each market prefer because taste vary. Thus a commercial that use a ballad in America might be better received to the turn of a boero in Mexico or a samba in brazil. So those who wish to steep them selves in a culture find it useful to study its folklore, which can disclose much about a society ways of life, for example associated a protect with cow boy would not be obtain the same result in Chile or Argentina as it done in the united state because in these countries cowboy is less romantic-- its just a job. Where the nationalistic feelings are strong local firm have been able to compete successfully with foreign affiliate by making use of indigenous folklore in the form of the slogansand proverbs. Tables of folklore are valuable in maintaining a sense of group unity.
ATTITUEDE AND BELIEFS
Every culture has set of attitude and belief that influence nearly all aspects of human behavior and help bringing order to society and its induals. The more managers learn about the attitude and beliefs, the better prepared they will be understand why people behave as they do, when their reaction differ from those that that the managers have learned to expect the dealing with their own people. So we can say that the attitude and beliefs are great affect on the management efficiency, because if the behavior of the manager is good with the staff an the customer then the progress of work efficiency will low. So we can say that management efficiency depends upon the beliefs and attitudes of the organizational staff. These include attitude toward time, toward the achievement of work, and toward change.
ATTITUDE TOWARD TIME
As we know that time is important in the business. So we can say that management efficiency depends on the time. If the manager is not punctual in time. It shows that organization is not working properly. We know that time is money.
ATTITUDE TOWARD ACHIVEMENT AND WORK
Work is important for the success of the business. It say for the American that they live for the work, but it I say for Germans that they work to live. So we can say that manager swill encounter sharp difference in the attitude toward the work an achievement in the other culture compare to their own when they go overseas. However they must recruit the subordinate with the need to progress, whatever the underlying motive. One good source of such people is among relatively well educated member lower social class who work as a route to the prestige and social acceptance that have been denied them due to their birth.
Need Assessment
Being the multinational company they are very much interested about the performance of their employee. For its purpose they keep on assessing the needs of training of the employee. if they are not achieving their targets or their performances not upto the standards. If only one employee is lacking regarding his performance or any particular skill is required in order to improve his interpersonal skills. Even then management try out the way to improve his skill by retraining efforts.
The management rates the following factor which are necessary for training.
1. Attitude
2. skill
3. motivation
4. experience
Method Of Gathering Needs Analysis Data
In order to provide valuable services and improvement in the business, the organization keep on updating the training material. Job description and specification are designed according to the skill, knowledge and ability. The company also conduct a survey, phone calls which is normally known as service calls in order to ask the perception of general public regarding their employee.
The company traces its history back to 1924 when A.J. Harrell of Oklahoma City founded the Yellow Cab and Transit Company, a bus and taxi company that served central Oklahoma. The company remained small until 1952, when an ownership group led by George E. Powell Sr. bought the company. During this time, Yellow helped pioneer the concept of consolidating small freight shipments into trailer loads.
Corporate headquarters in Overland Park, Kansas
In 1968, the company name was changed from Yellow Transit Freight Lines to Yellow Freight System Inc. During the deregulation of interstate trucking in the 1980s, Yellow Freight System embarked on a massive restructuring by creating new distribution centers across the country to better serve customers. The company changed its name to Yellow Corporation in 1992, when it created a parent company, with Yellow Transportation, Inc. as its largest division.
SOCIAL CULTURE
Q Asthetics
Q Attitude and beliefs
Q Religion
Q Material culture
Q Education
Q Language
Q Societal organization
Q Legal characteristics
Q Political structure
AESTHETICS
Aesthetics pertains to culture's sense of beauty good and good taste and is expressed in its art, drama, music folkore, and dance.
ART represent the culture. In art colors especially can be deceptive they mean different things to different culture. For exemply the color of morning is the black in united state and Mexico, black and white in the for east.
MUSIC AND FOLKORE
Musical commercials are generally popular worldwide, but the marketer must know that kind of music each market prefer because taste vary. Thus a commercial that use a ballad in America might be better received to the turn of a boero in Mexico or a samba in brazil. So those who wish to steep them selves in a culture find it useful to study its folklore, which can disclose much about a society ways of life, for example associated a protect with cow boy would not be obtain the same result in Chile or Argentina as it done in the united state because in these countries cowboy is less romantic-- its just a job. Where the nationalistic feelings are strong local firm have been able to compete successfully with foreign affiliate by making use of indigenous folklore in the form of the slogansand proverbs. Tables of folklore are valuable in maintaining a sense of group unity.
ATTITUEDE AND BELIEFS
Every culture has set of attitude and belief that influence nearly all aspects of human behavior and help bringing order to society and its induals. The more managers learn about the attitude and beliefs, the better prepared they will be understand why people behave as they do, when their reaction differ from those that that the managers have learned to expect the dealing with their own people. So we can say that the attitude and beliefs are great affect on the management efficiency, because if the behavior of the manager is good with the staff an the customer then the progress of work efficiency will low. So we can say that management efficiency depends upon the beliefs and attitudes of the organizational staff. These include attitude toward time, toward the achievement of work, and toward change.
ATTITUDE TOWARD TIME
As we know that time is important in the business. So we can say that management efficiency depends on the time. If the manager is not punctual in time. It shows that organization is not working properly. We know that time is money.
ATTITUDE TOWARD ACHIVEMENT AND WORK
Work is important for the success of the business. It say for the American that they live for the work, but it I say for Germans that they work to live. So we can say that manager swill encounter sharp difference in the attitude toward the work an achievement in the other culture compare to their own when they go overseas. However they must recruit the subordinate with the need to progress, whatever the underlying motive. One good source of such people is among relatively well educated member lower social class who work as a route to the prestige and social acceptance that have been denied them due to their birth.
Need Assessment
Being the multinational company they are very much interested about the performance of their employee. For its purpose they keep on assessing the needs of training of the employee. if they are not achieving their targets or their performances not upto the standards. If only one employee is lacking regarding his performance or any particular skill is required in order to improve his interpersonal skills. Even then management try out the way to improve his skill by retraining efforts.
The management rates the following factor which are necessary for training.
1. Attitude
2. skill
3. motivation
4. experience
Method Of Gathering Needs Analysis Data
In order to provide valuable services and improvement in the business, the organization keep on updating the training material. Job description and specification are designed according to the skill, knowledge and ability. The company also conduct a survey, phone calls which is normally known as service calls in order to ask the perception of general public regarding their employee.
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