Description
This is presentation highlighting about Hubspot Inbound Marketing & Web 2.0.
Group 3
? About Hubspot
? What is Web2.0
? Major Decisions ? Major Target Segments ? Pricing options ? Inbound Vs Outbound marketing ? Recommendations
? Entrepreneurial venture ? Charges monthly fees for Software. (SaaS) ? Products
? Content design
? Exposure Optimization ? Lead Tracking and Intelligence
? Blogging ? Social networking ? Search Engine Optimization ? Competitive Advantage
? Ease of Use ? Low Cost
? Selling Points
? Free applications like Website Grader/Twitter Grader
etc which helps in publicity of Hubspot
? Which customers to target & which not to ? Pricing strategies in line with the value delivery system ? Scaling operation - Using outbound marketing to
supplement inbound marketing
Pros
Easier to reach Low cost of acquiring - $1000 Shorter selling cycle Less demanding – interested in quick and simple solutions
Cons
High Churn rate – mainly concerned about SEO
Unstable business model Revenue generated per customer is less
Pros
Revenue per customer is high Churn rate is less Longer association with Hubspot than Owner Ollies
Use more inbound marketing service of Hubspot (apart from SEO)
Cons
Harder to reach Longer selling cycle Cost of acquisition is high $5000
%age of customer hosting website with Hubspot less – 2%
? Why B2B?
? Complex buying process – derives greater value from
Inbound marketing
? Less churn rate ? Bigger segment size
? Why B2C?
? Well versed with the technology, hence less consulting is
required
Two options available
? Software as a Service monthly pricing model ? Charging upfront for the software – locking
in the customers
? Inbound Marketing
? Costs less
? Better targeting ? It’s an investment, not an ongoing expense
? Outbound Marketing
? Usage of Outbound marketing would go against the
company’s core values
? Can hurt company’s image
Marketer Mary and B2B Rationale
? Marketer Mary will be using many Hubspot products
extensively which will help them to improve its
offering
? New customer acquisition
B2B Owners Ollies 64 (18%)
B2C 52 (14%)
Total 116 (32%)
Marketer Marys Total
155 (43%) 219 (61%)
88 (25%) 140 (39%)
243 (68%) 359
•Growth rate higher for Marketer Mary and B2B •Churn rates/month lower •Marketer Mary – 3.2% (4.3% for Owner Ollie) •B2B – 3.3% (6% for B2C)
? Stick with SaaS pricing model offering
? Monthly,
? Half yearly, and ? Yearly on going fees
? Continue with Inbound marketing techniques
doc_463322990.pptx
This is presentation highlighting about Hubspot Inbound Marketing & Web 2.0.
Group 3
? About Hubspot
? What is Web2.0
? Major Decisions ? Major Target Segments ? Pricing options ? Inbound Vs Outbound marketing ? Recommendations
? Entrepreneurial venture ? Charges monthly fees for Software. (SaaS) ? Products
? Content design
? Exposure Optimization ? Lead Tracking and Intelligence
? Blogging ? Social networking ? Search Engine Optimization ? Competitive Advantage
? Ease of Use ? Low Cost
? Selling Points
? Free applications like Website Grader/Twitter Grader
etc which helps in publicity of Hubspot
? Which customers to target & which not to ? Pricing strategies in line with the value delivery system ? Scaling operation - Using outbound marketing to
supplement inbound marketing
Pros
Easier to reach Low cost of acquiring - $1000 Shorter selling cycle Less demanding – interested in quick and simple solutions
Cons
High Churn rate – mainly concerned about SEO
Unstable business model Revenue generated per customer is less
Pros
Revenue per customer is high Churn rate is less Longer association with Hubspot than Owner Ollies
Use more inbound marketing service of Hubspot (apart from SEO)
Cons
Harder to reach Longer selling cycle Cost of acquisition is high $5000
%age of customer hosting website with Hubspot less – 2%
? Why B2B?
? Complex buying process – derives greater value from
Inbound marketing
? Less churn rate ? Bigger segment size
? Why B2C?
? Well versed with the technology, hence less consulting is
required
Two options available
? Software as a Service monthly pricing model ? Charging upfront for the software – locking
in the customers
? Inbound Marketing
? Costs less
? Better targeting ? It’s an investment, not an ongoing expense
? Outbound Marketing
? Usage of Outbound marketing would go against the
company’s core values
? Can hurt company’s image
Marketer Mary and B2B Rationale
? Marketer Mary will be using many Hubspot products
extensively which will help them to improve its
offering
? New customer acquisition
B2B Owners Ollies 64 (18%)
B2C 52 (14%)
Total 116 (32%)
Marketer Marys Total
155 (43%) 219 (61%)
88 (25%) 140 (39%)
243 (68%) 359
•Growth rate higher for Marketer Mary and B2B •Churn rates/month lower •Marketer Mary – 3.2% (4.3% for Owner Ollie) •B2B – 3.3% (6% for B2C)
? Stick with SaaS pricing model offering
? Monthly,
? Half yearly, and ? Yearly on going fees
? Continue with Inbound marketing techniques
doc_463322990.pptx