HR & Social Media now-a-days Toiling Together
Human Resource managers in short the recruiters worry are sourcing candidates to the vacancies available within their organization. Hence they are making great use of social media to source efficient candidates. Also these social networking sites have become a part of the group sites that source suitable candidate. Hence the news boosts saying Social Media Fosters Employee Productivity
The results were than 79% of the respondents say they use social media frequently to engage employees and foster productivity, outpacing email at 75%. Organizational blogs are the most popular social media tool, at 47%, and discussion boards ranked highest for planned usage at 33%. The survey revealed that 21% of organizations use Twitter, 20% use Yammer and 18% use Facebook. Respondents said that more usage is planned in the immediate future.[/i][/b][/i][/b]
Today you can hardly see someone saying that I don’t possess an id on Facebook or Orkut or any such other site. It’s become a trend possessing an account at these sites. These sites cover up almost the working population of the world. Possessing relations with employees also on these sites will help you become more engaged online with the employer. Things that employers fear while sourcing candidates from social networking sites is regards the employee productivity. Communications staff plays a lead role in developing the tools’ usage, executing strategic communications plans behind the social media and acting as a moderator to advance the online conversations and quality of the information. The use of social media is becoming a much more vital part of employee communications programs and is proving its financial value as well. Organizations should plan to embrace these online conversations as a valuable method to achieve the essential goal of internal communications: employee engagement.
True social media marketing - not viral marketing - relies on a strategy of relationship building. Sure many marketers use social for viral efforts to build awareness but true social relies on the relationships between a company and its customers. Finding out what drives them, listening to their needs and being there before the sale. Social media communication relies heavily on listening and using what you hear to better influence your target market to participate in behaviors you deem desirable. In other words, you build trust with consumers so they will be more likely to buy from you in the future. People do business with those they know and trust, which is why social tools are being so heavily leveraged by brands today.
Social media marketing is a long-term strategy of relationship building to get a consumer to invest in your product. Using similar relationship building ideas will prove to be an effective long-term strategy for getting your employees to invest more of themselves in your company. Trust building with your workforce is necessary for long-term results.
Social media sites are a critical component in professional networking, career success, and career development going forward. Social media sites will play an increasing role in networking, career advancement, and professional success.
Human Resource managers in short the recruiters worry are sourcing candidates to the vacancies available within their organization. Hence they are making great use of social media to source efficient candidates. Also these social networking sites have become a part of the group sites that source suitable candidate. Hence the news boosts saying Social Media Fosters Employee Productivity
The results were than 79% of the respondents say they use social media frequently to engage employees and foster productivity, outpacing email at 75%. Organizational blogs are the most popular social media tool, at 47%, and discussion boards ranked highest for planned usage at 33%. The survey revealed that 21% of organizations use Twitter, 20% use Yammer and 18% use Facebook. Respondents said that more usage is planned in the immediate future.[/i][/b][/i][/b]
Today you can hardly see someone saying that I don’t possess an id on Facebook or Orkut or any such other site. It’s become a trend possessing an account at these sites. These sites cover up almost the working population of the world. Possessing relations with employees also on these sites will help you become more engaged online with the employer. Things that employers fear while sourcing candidates from social networking sites is regards the employee productivity. Communications staff plays a lead role in developing the tools’ usage, executing strategic communications plans behind the social media and acting as a moderator to advance the online conversations and quality of the information. The use of social media is becoming a much more vital part of employee communications programs and is proving its financial value as well. Organizations should plan to embrace these online conversations as a valuable method to achieve the essential goal of internal communications: employee engagement.
True social media marketing - not viral marketing - relies on a strategy of relationship building. Sure many marketers use social for viral efforts to build awareness but true social relies on the relationships between a company and its customers. Finding out what drives them, listening to their needs and being there before the sale. Social media communication relies heavily on listening and using what you hear to better influence your target market to participate in behaviors you deem desirable. In other words, you build trust with consumers so they will be more likely to buy from you in the future. People do business with those they know and trust, which is why social tools are being so heavily leveraged by brands today.
Social media marketing is a long-term strategy of relationship building to get a consumer to invest in your product. Using similar relationship building ideas will prove to be an effective long-term strategy for getting your employees to invest more of themselves in your company. Trust building with your workforce is necessary for long-term results.
Social media sites are a critical component in professional networking, career success, and career development going forward. Social media sites will play an increasing role in networking, career advancement, and professional success.