Description
And in order to get even more benefits, savvy companies are now using Business Intelligence (BI) tools to unlock valuable information about their customers.
HP CRM services
HP business intelligence assessment service
In today’s business environment, customer
relationship management (CRM) is more
important than ever. And in order to get
even more benefits, savvy companies are
now using Business Intelligence (BI) tools to
unlock valuable information about their
customers—information that can help you
attract and retain customers, reduce
operating costs and realize your business
goals. And HP can help you take advantage
of CRM Business Intelligence with valuable
information such as customer profiling,
segmentation and detailed analysis of
customers and customer service operations.
The result is enhanced customer intelligence
and improved operational efficiencies.
The HP Business Intelligence Assessment Service is
designed specifically for companies who have decided
to execute their CRM analytics strategy using a phased
approach. Since HP’s methodologies are consistent with
key players in the market, the HP Business Intelligence
Assessment Service can deliver the right results with
platforms such as HP One View, E.Piphany, SAS, Siebel
and Oracle
®
. Plus, HP has the resources to help with
large projects that use a variety of tools such as
Informatica, Cognos, Business Objects and MicroStrategy.
Unlock true CRM intelligence
HP CRM solution architects and consultants have
extensive experience deploying analytical CRM solutions
within a wide variety of industries, such as financial
services, telecommunications, e-Commerce, retail and
manufacturing. As a necessary first step that ensures the
correct BI tools are integrated within your specific
environment, HP’s approach emphasizes the development
of a consolidated and focused CRM analytics strategy
from the very beginning. This not only allows you to
involve multiple strategic goals in support of your
operational CRM needs, but also gives you a practical,
detailed road map that helps you implement your solution
efficiently and correctly. Furthermore, a strategy designed
for successive phases means you can be sure of aligning
people, processes and technology.
The HP Business Intelligence Assessment Service uses a
fixed-time, fixed-cost and workshop-oriented approach to
assess the current state and develop future vision for
successful customer interaction solutions. The result?
A well-designed and comprehensive analytics data
model, a well-designed set of business metrics and a
well-planned implementation approach. Benefits include:
• Maximized time to market with a road map-driven and
time-boxed solution that takes advantage of
pre-integrated components
• Leveraged success with templates based on real-world
experience
• Quick ROI with a methodology designed to deliver
critically functional features early in the deployment
• Long-term ROI based on leveraging HP best practice
processes
• Customer segmentation and profitability with:
• Total view of the customer relationship
• Identification of lifetime value of customer
• Segmentation of customers by value and
products/services
• Differentiated service levels for most valuable
customers
• Improved customer service for most valued customers
• Analysis of product and customer profitability
• Analysis of customer churn
• Personalized up-sell and cross-sell
• Improved business modeling and what-if analysis with:
• Campaign analysis
• Customer experience analysis
• Root cause analysis
• Service cost optimization
• Definition and measurement of key performance
indicators
• Increased service level management with:
• Monitored operational KPI
• Monitored contractual service levels
How it works
All HP CRM Services leverage the extensive experience
of our consultants and over a decade of implementing
enterprise CRM strategies. The HP Business Intelligence
Assessment Service is divided into three phases in order
to ensure the effective alignment between business
objectives and technology needs:
Phase I: Analyze and design
• A rapid analytical CRM health check through
workshops and current state reviews
• Identification of quick hits and cost-effective analytical
CRM improvements
• Documentation of current and future state
• Detailed design of analytical CRM repositories
including extraction, transformation and load into
repositories
• Detailed design of the required analytics infrastructure
including data mart and data model
• Technology plan and blueprint for the design of an
integrated analytical CRM solution
• Multidimensional analysis and reporting requirements
• Development of business case and estimation of
cost-benefits of analytics initiative
Once Phase I has been completed, additional phases of
the HP Business Intelligence Assessment Service are
available. Please note that although these are part of the
same overarching service, they are treated as separate
services. These include:
Phase II: Build and pilot
• Analytical CRM application deployment and integration
• Business Intelligence solution pilot program
development and implementation
• Operational migration
• Training and transition services
Phase III: Run and evolve
• Services management
• Change management
• Phased enhancements
Service options
HP Services offers a full breadth of end-to-end solutions
beyond the scope of this packaged service. Custom
services are also available to meet the specific
requirements of your CRM analytics needs. These include:
• Business Intelligence Assessment CRM strategy and
road map development based on HP Services
• Customer segmentation and profiling based on
profitability and lifetime value
• Analysis of customer contact history
• Service level metrics management
• KPI reporting
• Customer contact analysis
• Customer churn analysis
• Data warehouse technology and application integration
• Analytical CRM infrastructure design and management
Please contact your local HP sales representative for more
details.
Ordering information
HP Business Intelligence Assessment Service
HP P/N U4120A
For more information
For more information on this offering, or to get started,
please contact your local HP representative or contact us
via our web page: http://www.hp.com/hps
Oracle is a registered trademark of Oracle Corporation, Redwood City,
California. The information contained herein is subject to change without
notice and is provided “as is” without warranty of any kind.
©2003 Hewlett-Packard Development Company, LP.
5981-8955ENUC 10/03
doc_694145805.pdf
And in order to get even more benefits, savvy companies are now using Business Intelligence (BI) tools to unlock valuable information about their customers.
HP CRM services
HP business intelligence assessment service
In today’s business environment, customer
relationship management (CRM) is more
important than ever. And in order to get
even more benefits, savvy companies are
now using Business Intelligence (BI) tools to
unlock valuable information about their
customers—information that can help you
attract and retain customers, reduce
operating costs and realize your business
goals. And HP can help you take advantage
of CRM Business Intelligence with valuable
information such as customer profiling,
segmentation and detailed analysis of
customers and customer service operations.
The result is enhanced customer intelligence
and improved operational efficiencies.
The HP Business Intelligence Assessment Service is
designed specifically for companies who have decided
to execute their CRM analytics strategy using a phased
approach. Since HP’s methodologies are consistent with
key players in the market, the HP Business Intelligence
Assessment Service can deliver the right results with
platforms such as HP One View, E.Piphany, SAS, Siebel
and Oracle
®
. Plus, HP has the resources to help with
large projects that use a variety of tools such as
Informatica, Cognos, Business Objects and MicroStrategy.
Unlock true CRM intelligence
HP CRM solution architects and consultants have
extensive experience deploying analytical CRM solutions
within a wide variety of industries, such as financial
services, telecommunications, e-Commerce, retail and
manufacturing. As a necessary first step that ensures the
correct BI tools are integrated within your specific
environment, HP’s approach emphasizes the development
of a consolidated and focused CRM analytics strategy
from the very beginning. This not only allows you to
involve multiple strategic goals in support of your
operational CRM needs, but also gives you a practical,
detailed road map that helps you implement your solution
efficiently and correctly. Furthermore, a strategy designed
for successive phases means you can be sure of aligning
people, processes and technology.
The HP Business Intelligence Assessment Service uses a
fixed-time, fixed-cost and workshop-oriented approach to
assess the current state and develop future vision for
successful customer interaction solutions. The result?
A well-designed and comprehensive analytics data
model, a well-designed set of business metrics and a
well-planned implementation approach. Benefits include:
• Maximized time to market with a road map-driven and
time-boxed solution that takes advantage of
pre-integrated components
• Leveraged success with templates based on real-world
experience
• Quick ROI with a methodology designed to deliver
critically functional features early in the deployment
• Long-term ROI based on leveraging HP best practice
processes
• Customer segmentation and profitability with:
• Total view of the customer relationship
• Identification of lifetime value of customer
• Segmentation of customers by value and
products/services
• Differentiated service levels for most valuable
customers
• Improved customer service for most valued customers
• Analysis of product and customer profitability
• Analysis of customer churn
• Personalized up-sell and cross-sell
• Improved business modeling and what-if analysis with:
• Campaign analysis
• Customer experience analysis
• Root cause analysis
• Service cost optimization
• Definition and measurement of key performance
indicators
• Increased service level management with:
• Monitored operational KPI
• Monitored contractual service levels
How it works
All HP CRM Services leverage the extensive experience
of our consultants and over a decade of implementing
enterprise CRM strategies. The HP Business Intelligence
Assessment Service is divided into three phases in order
to ensure the effective alignment between business
objectives and technology needs:
Phase I: Analyze and design
• A rapid analytical CRM health check through
workshops and current state reviews
• Identification of quick hits and cost-effective analytical
CRM improvements
• Documentation of current and future state
• Detailed design of analytical CRM repositories
including extraction, transformation and load into
repositories
• Detailed design of the required analytics infrastructure
including data mart and data model
• Technology plan and blueprint for the design of an
integrated analytical CRM solution
• Multidimensional analysis and reporting requirements
• Development of business case and estimation of
cost-benefits of analytics initiative
Once Phase I has been completed, additional phases of
the HP Business Intelligence Assessment Service are
available. Please note that although these are part of the
same overarching service, they are treated as separate
services. These include:
Phase II: Build and pilot
• Analytical CRM application deployment and integration
• Business Intelligence solution pilot program
development and implementation
• Operational migration
• Training and transition services
Phase III: Run and evolve
• Services management
• Change management
• Phased enhancements
Service options
HP Services offers a full breadth of end-to-end solutions
beyond the scope of this packaged service. Custom
services are also available to meet the specific
requirements of your CRM analytics needs. These include:
• Business Intelligence Assessment CRM strategy and
road map development based on HP Services
• Customer segmentation and profiling based on
profitability and lifetime value
• Analysis of customer contact history
• Service level metrics management
• KPI reporting
• Customer contact analysis
• Customer churn analysis
• Data warehouse technology and application integration
• Analytical CRM infrastructure design and management
Please contact your local HP sales representative for more
details.
Ordering information
HP Business Intelligence Assessment Service
HP P/N U4120A
For more information
For more information on this offering, or to get started,
please contact your local HP representative or contact us
via our web page: http://www.hp.com/hps
Oracle is a registered trademark of Oracle Corporation, Redwood City,
California. The information contained herein is subject to change without
notice and is provided “as is” without warranty of any kind.
©2003 Hewlett-Packard Development Company, LP.
5981-8955ENUC 10/03
doc_694145805.pdf