When it comes to local SEO in Orlando, many businesses have trouble cracking the SEO code and making the most of this powerful marketing strategy. Fortunately, there are ways to quickly familiarize oneself with how local SEO works, and what needs to be done to unleash its real power. Done right, Orlando SEO can bring in tons of hot traffic, expand branding efforts, and boost revenue. Altogether, this will help a business to grow and reach new heights of profitability that they never thought possible. That said, here are some tips on cracking the SEO code.
1. Track Data Analytics
One of the biggest roadblocks when it comes to using SEO intelligently is the fact that many businesses don't bother to track their analytics. What is analytics? It is basically the data concerning things like hits, views, bounce rate, clicks, and all of that. Not tracking this means that a business has no real clue what's going on, and whether or not their SEO is working. Even worse, if it isn't working, then they will have no way of telling where things are going wrong, and will not be able to fix it. This can damage a business in many different ways, not just in the Google rankings.
2. Build Authority Online
Google and other search engines care about something called "authority," and truthfully, this can be pretty ambiguous. However, building authority for a website comes from a variety of factors. Some of these are hard to control, such as the age of the domain the site is hosted on, and the age of the web pages themselves. The good news is that other factors can be controlled, such as backlinks. The more backlinks a site has from other high authority websites, the better. This is one of the best ways to build authority and boost SEO.
3. Doing Keyword Research
Keywords are the bread and butter of SEO. Searched based marketing must know what people are searching for, so it is imperative that a business do keyword research when running and SEO campaign. For example, a dentist in Orlando would need to know what keywords people type into Google when searching for a dentist in the area. Yes, some keywords are apparent, such as "Orlando dentist," but others are more obscure. The thing is, the more keywords that are targeted, the better, and lesser-known keywords can be less competitive to rank for in Google, making them a great source of traffic.
4. Making A Mobile Friendly Site
Any website that isn't mobile-friendly is going to get pushed down the rankings by Google, that's just a fact these days. This is because Google wants to give people a pleasant experience with their search engine, which means directing them to mobile-friendly sites since most people are on mobile devices these days as opposed to desktops. Any business that's taking SEO seriously will convert their website to a mobile-friendly format, or will just rebuild it to be mobile-friendly. That's really the only option these days.
5. Balance SEO with Copywriting
Sometimes a company gets so caught up with their SEO, that their site can become a pain to read. While keywords are relevant, they shouldn't be negatively affecting readability. This is especially important for page names, blog posts, and article titles. If the title isn't attractive and psychologically compelling, it won't get clicks, even if the SEO is pushing it to the top of the search engines. Orlando SEO is done best when it is written in a way that takes advantage of marketing psychology and implements it clearly and intelligently.