Planning company's marketing program is a process much like the one you go through as a young person deciding what you want to do with your life.
You go through phases of:
Learning and discovery of the world around you development and self-realization of skills,
strengths and weaknesses
a. goal setting based on those strengths and weaknesses
b. setting strategies for achieving your goals
c. planning your attack
d. working through that plan to make it happen
You go through phases of:
Learning and discovery of the world around you development and self-realization of skills,
strengths and weaknesses
a. goal setting based on those strengths and weaknesses
b. setting strategies for achieving your goals
c. planning your attack
d. working through that plan to make it happen