abhishreshthaa
Abhijeet S
The basis for the effectiveness of celebrity-endorsed advertising can be linked to Kelman's processes of social influence as discussed by Friedman and Friedman.
According to Kelman, there are three processes of social influence, which result in an individual adopting the attitude advocated by the communicator
According to Kelman, there are three processes of social influence, which result in an individual adopting the attitude advocated by the communicator