Every digital marketer knows the well-established fact about what is the importance of having a presence on Facebook for the success of your business no matter if it is of the online structure or a brick and mortar store. No wonder there are 60 million business pages on Facebook. This figure brings us to think is it enough to just create a page on Facebook? Of course it isn’t. Having an online presence on Facebook isn’t just about creating a business page. If your prospective customers don’t know about your page, then for them you are basically Absent you don’t exist; which is alright, except for that people don’t buy stuff from business entities that don’t exist.
So how do I build an Online Presence?
The simple one word answer is that you advertise. Aren’t advertisements the good old way you used to find out about products when you watched TV in the 90s. Well, we are in the digital age and the advertisements that matter are the ones that you see on Facebook, because that’s where people live.
Again, is it enough to create an advertisement and leave it on your page? Does it mean that people will see it? Because unless people are seeing it, there is now way your online presence is expanding.
But how I do make sure, that people are seeing my ads?
A little while ago, marketers would struggle a lot, hire and deploy several resources and burn the midnight oil to promote their advertisements so that people will see the ads and their online presence will increase. Thanks to technology, now you can increase promote your Facebook ads using Marketing automation tools and you don’t even need to put in so much of an effort.
What Exactly Can Marketing Automation Tools do to increase my online presence?
v Add a visual appeal: Most of you who are beginners or don’t have enough resources to hire a team to create photogenic ads can also use marketing automation tools to create eye-catching images for your ads.
v Create catchy headlines: The millennial generation wants everything in a snap – this is a scroller generation. So, if you want to grab their attention, your ad must have a catchy headline that will immediately entice the scroller and make them stop. Using marketing automation tools you can create headlines that will do the work for you. These tools can analyze and provide you a detailed assessment of the headline and how it is going to perform and help you craft catchy headlines.
v Posting at the right times: You may have created a wonderful and very visually appealing ad but it won’t be able to grab the attention of your prospective customers aren’t online. When you deploy a marketing automation tool, it will do the math and get you insights on what time the major chunk of your audience is online. Not just that, you can use marketing automation tools to schedule your ads to go live during those optimal times. You can also create several ads and schedule all of them in advance to go live during the time when their context is relevant and when people are online.
v Managing multiple campaigns: Facebook has a varied user base. Also, if you want be to be able to satisfy your customers and keep them coming back you need to be able to provide them customized offerings and that also applies to the ads they see. Facebook ads automation tools come equipped with powerful editors that will help you create multiple variations of your campaigns which will help cater to different segments of your customer base. These tools also provide placement targeting and conversion tracking of each variation, so that you get more productivity out of your ads which is a huge supplement for brand awareness and thus to increase your online presence.
v Engagement: One of the most important markers of your online presence is your engagement index. Marketing automation tools will provide detailed analysis about how your page is performing in terms of scoring likes, how much people are talking about it and they are interacting with your page. With these statistics, you will be able to revise your strategies to be able to manage your audience in a better manner which is more oriented towards increasing your online presence. You will be able to post better content as per what is trending and relevant to your customers’ interests so that they don’t scroll down you ad.
Increasing your online presence is no rocket science. All it needs is a little understanding of the market and creating strategies that work for your market. With marketing automation tools tis becomes all the more easier.
So how do I build an Online Presence?
The simple one word answer is that you advertise. Aren’t advertisements the good old way you used to find out about products when you watched TV in the 90s. Well, we are in the digital age and the advertisements that matter are the ones that you see on Facebook, because that’s where people live.
Again, is it enough to create an advertisement and leave it on your page? Does it mean that people will see it? Because unless people are seeing it, there is now way your online presence is expanding.
But how I do make sure, that people are seeing my ads?
A little while ago, marketers would struggle a lot, hire and deploy several resources and burn the midnight oil to promote their advertisements so that people will see the ads and their online presence will increase. Thanks to technology, now you can increase promote your Facebook ads using Marketing automation tools and you don’t even need to put in so much of an effort.
What Exactly Can Marketing Automation Tools do to increase my online presence?
v Add a visual appeal: Most of you who are beginners or don’t have enough resources to hire a team to create photogenic ads can also use marketing automation tools to create eye-catching images for your ads.
v Create catchy headlines: The millennial generation wants everything in a snap – this is a scroller generation. So, if you want to grab their attention, your ad must have a catchy headline that will immediately entice the scroller and make them stop. Using marketing automation tools you can create headlines that will do the work for you. These tools can analyze and provide you a detailed assessment of the headline and how it is going to perform and help you craft catchy headlines.
v Posting at the right times: You may have created a wonderful and very visually appealing ad but it won’t be able to grab the attention of your prospective customers aren’t online. When you deploy a marketing automation tool, it will do the math and get you insights on what time the major chunk of your audience is online. Not just that, you can use marketing automation tools to schedule your ads to go live during those optimal times. You can also create several ads and schedule all of them in advance to go live during the time when their context is relevant and when people are online.
v Managing multiple campaigns: Facebook has a varied user base. Also, if you want be to be able to satisfy your customers and keep them coming back you need to be able to provide them customized offerings and that also applies to the ads they see. Facebook ads automation tools come equipped with powerful editors that will help you create multiple variations of your campaigns which will help cater to different segments of your customer base. These tools also provide placement targeting and conversion tracking of each variation, so that you get more productivity out of your ads which is a huge supplement for brand awareness and thus to increase your online presence.
v Engagement: One of the most important markers of your online presence is your engagement index. Marketing automation tools will provide detailed analysis about how your page is performing in terms of scoring likes, how much people are talking about it and they are interacting with your page. With these statistics, you will be able to revise your strategies to be able to manage your audience in a better manner which is more oriented towards increasing your online presence. You will be able to post better content as per what is trending and relevant to your customers’ interests so that they don’t scroll down you ad.
Increasing your online presence is no rocket science. All it needs is a little understanding of the market and creating strategies that work for your market. With marketing automation tools tis becomes all the more easier.