How big is the Online Matrimony market?
100 crores?According to Murugavel Janankiraman, Founder & CEO, BharatMatrimony.com, “matrimonial websites are continuing on the path of high trajectory growth garnering Rs. 58 crores in 2005-06 and expecting to cross Rs. 98 crores in 2006-07.”
‘Marriage portals still in knots despite wedding boom’, says Financial Express.
According to industry insiders, of the 100-odd matrimonial websites in the country, only some are making money. The rest are either just able to break even or are running in losses.
But promoters of marriage portals feel the present scenario may be tense, but the future is perfect.
Well let us take a closer look at the online matrimonial business…How does a prospective customer behave once he decides – it is the time to get married!
How does he choose the best matrimonial site? Or does he simply put up his profile on all available sites? Does he pay for the service on all sites?What else is he looking out for in a matrimonial website?Do these websites remove a listing after the person gets married? Do they even care about that?
Is there a term of ‘Active marriage-able profiles’?Are matrimonial websites safe? Are youngsters using it for dating?So how does one compare such sites? Does one use Alexa?
But Alexa is all skewed up and can be manipulated! – Is that the thought running through your head?
But Alexa does even out things while comparing sites to an extent, doesn’t it?Alexa ratings are just a small piece of the bigger picture…I decided to carry out a little study and compared the four of the biggest matrimonial players in the country. Ie put myself in the shoes of the prospective customer of a matrimonial site…
100 crores?According to Murugavel Janankiraman, Founder & CEO, BharatMatrimony.com, “matrimonial websites are continuing on the path of high trajectory growth garnering Rs. 58 crores in 2005-06 and expecting to cross Rs. 98 crores in 2006-07.”
‘Marriage portals still in knots despite wedding boom’, says Financial Express.
According to industry insiders, of the 100-odd matrimonial websites in the country, only some are making money. The rest are either just able to break even or are running in losses.
But promoters of marriage portals feel the present scenario may be tense, but the future is perfect.
Well let us take a closer look at the online matrimonial business…How does a prospective customer behave once he decides – it is the time to get married!
How does he choose the best matrimonial site? Or does he simply put up his profile on all available sites? Does he pay for the service on all sites?What else is he looking out for in a matrimonial website?Do these websites remove a listing after the person gets married? Do they even care about that?
Is there a term of ‘Active marriage-able profiles’?Are matrimonial websites safe? Are youngsters using it for dating?So how does one compare such sites? Does one use Alexa?
But Alexa is all skewed up and can be manipulated! – Is that the thought running through your head?
But Alexa does even out things while comparing sites to an extent, doesn’t it?Alexa ratings are just a small piece of the bigger picture…I decided to carry out a little study and compared the four of the biggest matrimonial players in the country. Ie put myself in the shoes of the prospective customer of a matrimonial site…