Introduction
Hotel, motels, inns, or such businesses that provides transitional or short-term lodging, with or without food.
Commercial establishment providing lodging, meals, and other guest services. In general, to be called a hotel, an establishment must have a minimum of six letting bedrooms, at least three of which must have attached private bathroom facilities.
Revenues of Hotel and Restaurant (H&R) industry in India during the financial year 2006-07 was INR604.32 billion , a growth of 21.27% over the previous year, primarily driven by foreign tourist arrivals ,which increased by 14.17%. Currently there are some 1,980 hotels approved and classified by the Ministry of Tourism, Government of India, with a total capacity of about 110,000 hotel rooms.
The hospitality industry is poised to grow at a faster rate and reach INR826.76 billion by 2010. It is estimated that over the next two years 70,000-80,000 rooms will be added across different categories throughout the country.
In the hospitality industry, Average room rate (ARR) and occupancy are the two most critical factors that determine the profitability, since most of the marginal revenue gets added to the bottom-line. ARR in turn depends upon location, brand image, star rating, quality of facilities, pricing of value added services, complementary services offered and the seasonal factor. The hotels to manage and invest their fund in India adopt many business strategies to establish their place of business and create innovative service packages to their custom. In a long-term perspective, these measures bring significant financial returns.
The hotel industry in India has a latent potential for growth. This is because India is an ideal destination for tourists as it is the only country with the most diverse topography and relative political stability. At present India attracts approximately 2.5 Million tourists every year, which is just 0.4% of the world tourist arrivals.
Some important points conveying the present and future situation of the hotel industry in India are:
· India is expected to see an influx of 10 Million international tourists by 2010, up from just 5 Million in 2007
· Andhra Pradesh, Uttar Pradesh, Tamil Nadu, Karnataka and Rajasthan are the leading tourism destinations in India in terms of total tourist arrivals.
· India has been promoting its healthcare tourism by providing the visitors with private healthcare facilities. It is expected that the total market for medical tourism will reach US$ 2 Billion by 2012, representing a CAGR of 60.69%.
· Personal disposable income during 2002-2007 grew at a CAGR of 14.16%, thereby driving domestic as well as outbound tourism.
· Indian outbound tourist flow is expected to increase at a CAGR of 13.30% over the five-year period spanning from 2008 to 2012
· India’s share in the global tourism is expected to reach 1.5% by 2010.
· The growth in India’s tourism market is expected to serve as a boon, driving the growth of several associated industries, including hotel industry, medical tourism industry and aviation industry
The intent of the project is to provide your group with the opportunity to apply your service marketing subject matter espertise by observing and analyzing a service business in real time. To complete this assignment decide on a service business that interests you. You need to visit that business to examine its front stage and back stage operations. Your visit should include an interview with the service manger (or owner) to get more in-depth information about the business. After you talk with the manager and obsrve the service delivery. Describe your observing using relevant concepts from the service marketing text and other materials discussed in class. You interview with company mangers should include questions on the:
· A brief description of the service and its key value proposition
· Intergation of appropriate service marketing concepts in marketing the service
· Any especially good or bad things about the service delivery
· What the manger does on the job
· Whether you would want this manger's position (& why & why not)
Company Name [/b][/b]
DATE OF ESTAB. [/b][/b]
NO. OF EMPL. [/b][/b]
NO.OF OFFICES [/b][/b]
NAME OF CEO [/b][/b]
LINE OF BUSINESS [/b][/b]
WEB ADDRESS [/b][/b]
Taj West End [/b]
1887 [/b]
146 [/b]
57 [/b]
Mr. Raymond Backson [/b]
Hospitality, Business Properties [/b]
www.tajhotels.com [/b]
Hotel J P Cosmos [/b]
1991 [/b]
98 [/b]
23 [/b]
Mr. Syed Mohammad Ali[/b] [/b]
Hospitality, Business Property [/b]
www.fortunehotels.in [/b]
Hotel Bangalore International [/b]
1971 [/b]
80 [/b]
5 - Bangalore, Ooty, Mysore & Mangalore [/b]
Mr. N.A. Haris [/b]
Real Estate Development & construction [/b]
www.nalapad.com [/b]
Nahar Heritage[/b]
1992 [/b]
65 [/b]
4 Hotels[/b]
3-Ooty,1-Blr [/b]
Mr Umesh Nahar [/b]
Hospitality [/b]
www.naharhotels.com [/b]
Nandhana Grand[/b]
NA [/b]
70 [/b]
2-Bangalore [/b]
Mr. Ravichander [/b]
Hospitality [/b]
www.nandhanagrandhotels.co.in [/b]
· Taj (five star),the brand name being one of the most respected in India, has always been the centre of attraction in Indian Hotel Industry. So, while searching for excellence in Service, the first name that came to our mind was Taj
· Hotel Bangalore International (Four Star) believes in providing service which is more than just a good night sleep. This motivated us.
· Hotel Nahar Heritage (Three Star), a very famous chain of Hotels, have a high reputation of providing excellent service
· Hotel Nandhana Grand (Three Star), is most preferred by the Corporate in Bangalore and it was interesting to know how they cater to one particular segment
· Hotel J P Cosmos (Three Star), is one of the prominent hotels in Bangalore under the Fortune Group of Hotels
Established in 1903, Taj Hotels Resorts and Palaces is one of Asia's largest and finest group of hotels, comprising 59 hotels in 41 locations across India with an additional 18 international hotels in Australia, Maldives, Mauritius, Malaysia, UK , USA, Bhutan, Sri Lanka, Africa and the Middle East. From world-renowned landmarks to modern business hotels, idyllic beach resorts to authentic Rajput palaces, each Taj hotel offers an unrivalled fusion of warm Indian hospitality, world-class service and modern luxury. The Taj, a symbol of Indian hospitality, has recently completed the centenary of its landmark hotel, The Taj Mahal Palace and Tower, Mumbai. Taj Hotels Resorts and Palaces is part of the Tata Group, India's premier business house.