abhishreshthaa
Abhijeet S
The history of logo design and logos dates back to Greece in ancient times. The word "logo" means a name, symbol or trademark designed for easy recognition. Logo design history had its humble beginnings as a cipher consisting of a single letter, and later a design or mark consisting of two or more letters intertwined. The cipher may be either all the letters of a name, the initial letters, or the surname of a person for use on stationery, business cards, or elsewhere.
Many early Greek and Roman coins bear the monograms or logos of rulers or towns. The most famous of these early logos is the sacred monogram, which is formed by the conjunction of the first two Greek letters of XR, S, T, O, and S; (Christ), usually with the A (alpha) and O; (omega) of the Apocalypse on each side of the coin. The middle Ages were extremely prolific in inventing ciphers for artistic and commercial use.
In the thirteenth century, logo design evolved from simple ciphers to trademarks for traders and merchants. This early example of logo design includes masons marks, goldsmith's marks, paper maker's watermarks and watermarks for the nobility. Other related logo devices are the colophons used for identification by publishers and printers.
The emergence of the information age changed the face of logos and logo design. Today, the general public has become increasingly aware of visual symbols, especially those used as trademarks. It is important that the company logo look professional. Company logos are the face of the business, not only to the public, but to its employees and the company itself. Logos have become the front line of the company, the corporate identity.
The mark of a good logo is legibility and good brand recognition. Because of the diversity of products and services sold by many businesses today, the need for new, unique logos is even stronger. Since logos are the foundation of a company's visual image, first-rate logo design is vital. A professionally designed logo is a must for anyone who has a business or product that they want to promote via any medium.
The full name, so to speak, of 'logo' is 'logotype', from the Greek word 'logos' meaning word and 'typos' meaning impression. It has also been referred to as a trademark, service mark, mark or marque, but logo as a word seems to have entered the common parlance. While a trademark is often confused with just the name, unless it is a unique name it cannot be patented. A logo can be a piece of type, a symbol, a picture or a combination of any or all of these. A logo can usually be trademark protected.
A mascot may or may not be a part of the logo of a brand. For example Air India's logo is 'Air India' in red lettering, with a slight slant. The mascot, Maharaja is not always present with the logo. The same is true of the Amul girl, Ronald McDonald, Goody the tiger of Nerolac Paints etc. For the purpose of understanding the role of logos we will delve only into the elements (type or symbol or both), which form the integral part of the brand's signature identity.
Logo, graphic, icon, logotype, typo gram, logo form, image…call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element of marketing, and should be planned carefully to fully reflect your brand. Understanding the key aspects of a logo will help in developing a durable, on target identity.
Many early Greek and Roman coins bear the monograms or logos of rulers or towns. The most famous of these early logos is the sacred monogram, which is formed by the conjunction of the first two Greek letters of XR, S, T, O, and S; (Christ), usually with the A (alpha) and O; (omega) of the Apocalypse on each side of the coin. The middle Ages were extremely prolific in inventing ciphers for artistic and commercial use.
In the thirteenth century, logo design evolved from simple ciphers to trademarks for traders and merchants. This early example of logo design includes masons marks, goldsmith's marks, paper maker's watermarks and watermarks for the nobility. Other related logo devices are the colophons used for identification by publishers and printers.
The emergence of the information age changed the face of logos and logo design. Today, the general public has become increasingly aware of visual symbols, especially those used as trademarks. It is important that the company logo look professional. Company logos are the face of the business, not only to the public, but to its employees and the company itself. Logos have become the front line of the company, the corporate identity.
The mark of a good logo is legibility and good brand recognition. Because of the diversity of products and services sold by many businesses today, the need for new, unique logos is even stronger. Since logos are the foundation of a company's visual image, first-rate logo design is vital. A professionally designed logo is a must for anyone who has a business or product that they want to promote via any medium.
The full name, so to speak, of 'logo' is 'logotype', from the Greek word 'logos' meaning word and 'typos' meaning impression. It has also been referred to as a trademark, service mark, mark or marque, but logo as a word seems to have entered the common parlance. While a trademark is often confused with just the name, unless it is a unique name it cannot be patented. A logo can be a piece of type, a symbol, a picture or a combination of any or all of these. A logo can usually be trademark protected.
A mascot may or may not be a part of the logo of a brand. For example Air India's logo is 'Air India' in red lettering, with a slight slant. The mascot, Maharaja is not always present with the logo. The same is true of the Amul girl, Ronald McDonald, Goody the tiger of Nerolac Paints etc. For the purpose of understanding the role of logos we will delve only into the elements (type or symbol or both), which form the integral part of the brand's signature identity.
Logo, graphic, icon, logotype, typo gram, logo form, image…call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element of marketing, and should be planned carefully to fully reflect your brand. Understanding the key aspects of a logo will help in developing a durable, on target identity.