abhishreshthaa
Abhijeet S
Obviously, celebrity endorsements work. In fact, they work so well that about 20% of all television commercials feature a celebrity.
"Many companies have had considerable success using celebrities as spokespersons, especially athletes," stated researchers Amy Dyson and Douglas Turco, in "The State of Celebrity Endorsement in Sport," for the Cyber-Journal of Sport Marketing.
They found that, in 1995, U.S. companies paid more than $1 billion to 2,000 athletes for endorsement deals, and that sport endorsers were featured in 11% of all television advertisements that same year.
"Research has indicated that customers are more likely to choose goods and services endorsed by celebrities than those without such endorsements," they concluded.
Their research shows that one of the advantages to celebrity-based marketing campaigns is that:
"Many companies have had considerable success using celebrities as spokespersons, especially athletes," stated researchers Amy Dyson and Douglas Turco, in "The State of Celebrity Endorsement in Sport," for the Cyber-Journal of Sport Marketing.
They found that, in 1995, U.S. companies paid more than $1 billion to 2,000 athletes for endorsement deals, and that sport endorsers were featured in 11% of all television advertisements that same year.
"Research has indicated that customers are more likely to choose goods and services endorsed by celebrities than those without such endorsements," they concluded.
Their research shows that one of the advantages to celebrity-based marketing campaigns is that: