Help: Why forecasting is a pre-requisite of Planning?

shivapillai

Shiva Pillai
can anyone help me with the subject line question, also if i can get example which explains the concept, it will be really great. thanks
 
The question would be more specific I guess. Since forecasting can be for sales planning, production planning etc

In simple terms forecasting creates a realistic goal for your organisation through historical data and your planning is then streamlined to meet that goal.

So if a hotel in mahabaleshwar is empty every year in the month of august, it will remain empty even this year in the month of august and the hotel owner can now do 2 things,

1.) Forecast low revenues for that particular year, keep his variable costs at low, probably cut down on lavish meals in the hotel for that particular season etc etc.

2.) He can create a promotion of 50 % discounts etc which will help him increase his hotel occupancy rate and eventually revenue.

These were simple examples, of forecasting. You can read more technical theories on

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what is the prerequisite for planning with sales forecasting (Education Colleges and Universities Sales and Marketing Strategies)
 
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