help on strategy of Subhiksha

[prashant456]

hi guys,
need help...............
how subhiskha is defining their target group?
what is the image they r creating in the minds of consumer?
what r their objectives?

 

[abhishreshthaa]

hi prashant,
you can get a huge collection of information about subhiksha posted by our members at this link
Subhiksha's incredible growth story... [Archive] - ManagementParadise.com - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants.
and many more on this link
http://www.managementparadise.com/f...rts/163712-subhiksha-case-saga-rise-fall.html
http://www.managementparadise.com/f...19767-subhikshas-incredible-growth-story.html
http://www.managementparadise.com/forums/articles/19746-subhiksha-common-mans-retailer.html
i hope it will help you in getting information that you require for your project.